Digital marketing is a multifaceted beast that evolves and gets more complicated every week. With so many different ways to reach your audience, it’s important to stay on top of the latest tactics and trends.
From content and social to analytics and retargeting, you’re staying up to date on it all. It’s a lot easier when you can do so with simple, easy-to-digest guides. So I’ve pulled together 30 cheat sheets and checklists to keep your digital marketing fresh and make your life easier.
1. Periodic Table of Content Marketing
This periodic table is a unique chart highlighting the important terms in content marketing. it covers everything you need to keep an eye on. From content strategy to metrics, it’s an all-inclusive index that can help you deliver great content.
2. The Ultimate Cheat Sheet for Awesome Marketing Emails
Email marketing is a key element of any campaign. From the subject line to the email footer, every section of your email contributes to its overall ability to convert. If you think you’re having trouble with your email outreach, this cheat sheet from HubSpot can help you dissect your emails and optimize each aspect of your campaign to obtain the best results.
3. A Detailed Guide to Photo and Image Sizes on Facebook, Twitter, YouTube, and More
When it comes to social media, great visuals increase engagement. But this only applies when your pictures are relevant, eye-catching, and of course, optimized. With so many types of images to choose from, it’s not easy to keep track of the rules for each network.
This handy infographic shows you all the different images in your social media profiles, along with what they’re used for. It includes recommended sizes, image scale, etc. to make it easier for you to get the most out of your images.
4. Advanced Content Promotion Checklist
Writing content is hard, but promoting it is even harder. With all the distribution tools and channels available to you, it gets tough to keep track of where you’ve promoted your piece and where you’ve yet to share it.
And that’s after figuring out what to do in the first place. Process Street has created a great checklist to streamline content promotion, originally made for themselves before giving us all access.
5. Google Analytics Cheat Sheet
Google Analytics is an absolute essential for any marketer, and this cheat sheet from Portent has you covered. From setting up your account to tracking your goals and conversions, this cheat sheet can really help you get the best out of Google Analytics.
6. Retargeting Cheat Sheet
This cheat sheet simplifies the process of retargeting your customers. It covers the basics to get you started, along with advanced tactics and tips to help you succeed.
7. The Ultimate SaaS Metrics Cheat Sheet
Chart Mogul created this cheat sheet with every important metric you need to know for your SaaS. What’s covered: which ones are important, why they’re important, and how they’re measured. All condensed into a simple 2-pager.
8. The Web Developer’s SEO Cheat Sheet 3.0
Moz, an industry leader in SEO, created this fantastic cheat sheet for SEO newbies and professionals alike. It’s constantly updated by the Moz team, and is great help for web developers to keep their work SEO-friendly and up to date.
9. The Ultimate Inbound Marketing Checklist
This comprehensive checklist covers all the essentials of inbound marketing. Drafted like an ebook, it not only tells you what to do, but how to do it. This guide is a must-have for any marketer’s toolbox.
10. 101 Copywriting Dos and Don’ts
This PDF from Copy Hackers contains all the dos and don’ts of writing great copy that converts, from how to order your bulleted lists, to which famous authors should inspire your copywriting.
11. Google Adwords Cheat Sheet
Google Adwords can get a bit confusing, so Perry Marshall and Bryan Todd came together to create a resource to help. It shows you how to set up, the rules you need to keep in mind, and how to write ad copy that works. It also goes on to define some of terms that might have seemed like gibberish when you first got started.
11. Local SEO Checklist
This checklist is a great way to keep track of your local optimization. From on-page SEO to social signals, this list covers every aspect your SEO to manage your process in the easiest way.
12. Social Media Marketing Checklist
Social media is an essential channel for marketers and this infographic can help you manage your efforts and make sure you don’t miss a beat!
This fill-in-the-blank infographic will guide you through setting up the beginnings of a social media marketing strategy, from identifying your audience through measuring your results.
13. A Complete Conversion Rate Optimization Checklist
Conversion science can get messy when you don’t know what exactly brings you conversions. This checklist helps you streamline the process and identify the factors that can be optimized to improve your overall CRO, from choosing KPIs through designing A/B/ tests.
14. Google Analytics Metrics and Dimensions Cheat Sheet
Google analytics can be confusing to a beginner. It can take forever to discover all the data it’s tracking without a guide. This PDF helps you understand the metrics and dimensions you need to figure out the various aspects of your customers’ interaction with your website.
15. The Ultimate SEO Checklist
The Ultimate SEO Checklist from Leapfroggr covers on-page and off-page SEO for anyone who’s looking to make sure that their website has a good foundation for their digital marketing strategy.
But unlike most other SEO checklists, it’s not a list of the ranking factors or how to optimize for them. It’s fully covers creating an SEO strategy, from performing market research to reputation management.
16. The Shelf’s Blogger Outreach Checklist
When it comes to reaching out to bloggers or influencers, any old email just will not do. This checklist from The Shelf covers the essentials of your outreach for the best results, including best practices and sample outreach emails.
17. Site Audit Checklist
Site audits can be intimidating, but Annie Cushing (aka Annielytics) makes it easy with her site audit checklist. It’s in the form of a Google Spreadsheet, so you can quickly make a copy and start tracking things yourself.
It becomes a lot less daunting to check track your work one section at a time. The sheet includes the initial data pulls, architecture, analytics, e-commerce, and pretty much everything you need to make your audit a breeze.
18. Universal Analytics Cheat Sheet
This comprehensive cheat sheet simplifies Google Analytics. It has three sheets that cover general usage, method and field reference, and limits and quotas.
19. Startup Launch List
The Startup Launch List is an amazing compilation for budding entrepreneurs. Its reading list gives insights into each aspect of building a startup – from the initial idea to raising finances from investors. These tidbits from experienced hands can help you get your idea up and running.
20. The Social Platform Cheat Sheet
There are so many social channels out there, and they’re constantly changing. This cheat sheet guides you through the main platforms, who’s on them, and how to engage them.
21. .htaccess Cheat Sheet
Redirecting pages can get a little tricky for anyone without a technical background. This cheat sheet teaches you the basics for redirection, security, and other rules.
22. The Ultimate Guide to Twitter Advanced Search
Twitter’s one of the best ways for a brand to engage with its customers. And advertising there has proven awesome for many marketers. Even if your company doesn’t even have a Twitter handle yet (but it does, right?), you can find leads, track brand mentions, follow important topics, etc.
This Zapier guide is your way into the world of tweets, with its step-by-step guide to using advanced search to get real time data about your customers.
23. The Google Guide to Making Search Easier
Google advanced search is an essential skill for any marketer. This search guide can help you use search operators to get specific search results on Google.
You can use this to find really specific content, search unique mediums, and perform any kind of research faster.
24. A 50-Point Checklist for Creating The Ultimate Landing Page
When your landing page is your key to conversions, it’s important to make sure that you’re not missing any key elements. This Unbounce checklist highlights all the essentials of a great landing page so that while you’re building one, you don’t miss anything.
25. Website Usability Checklist
Building websites can be difficult for marketers, and in the process of making a beautiful site, it’s easy to lost sight of usability when you’re not an expert.
The website usability checklist covers the common problems faced by users on a website. From forms to navigation, it helps you make sure that your site is not only well designed, but also user-friendly.
26. The Ultimate Google Algorithm Cheat Sheet
Google is constantly updating its algorithm to provide a better user experience. Neil Patel has created a cheat sheet to simplify these changes and help marketers make sense of the ranking factors and how they can affect your website.
27. The Keyword Research Cheat Sheet
As a marketer, you know how important SEO is. This keyword research cheat sheet covers the basics of the way keywords work and how you can use the best ones to bring in relevant, converting traffic.
28. The SEO Cheat Sheet for WordPress
WordPress is the easiest way for marketers to get their blog out there. By using themes, connecting your blog to useful plugins, and a few other tricks covered in this resource, you can optimize any page.
29. Website Launch Checklist
The launch of a website is stressful enough as it is, without the hassle of forgetting something simple like checking links. Launchlist makes sure that you’ve got all your bases covered before your site goes live.
Most marketing missteps come from skipping a step, rather than actually not knowing what to do. We’re busy, we’re stressed, and we handle it really well most of the time. And with checklists to ensure accuracy, we can handle it well all the time.