30 Content Marketing Tools You Need to Reach Your Persona by Bob Ruffolo

30 Content Marketing Tools You Need to Reach Your Persona by Bob Ruffolo

Do you ever wonder how the best content marketers get so much done in such little time?

Sure, they have a team of people helping out, but that’s not all.

They use tools that help them plan content, manage content, and improve the performance of their websites.

These tools save content marketers hours of time and provide valuable information that you just can’t find with a Google search.

The following are 30 of the best content marketing tools available, including the tools we use for our business and our clients.

Content Planning Tools

1. SEMRush



What it does: SEMRush tracks over 95,000,000 keywords and over 56,000,000 domains to provide a complete competitive analysis of websites in your industry. You can find out how they rank for keywords and get an estimate of their traffic.

What it costs: Starts at $69.95 per month.

2. Ahrefs Content Explorer


What it does: A simple tool that helps you find the most shared content for any topic.

What it costs: Free with limited searches; plans start at $79 per month.

3. Google Trends



What it does: Helps you find trends based on topics, location, and other variables. You can see historical trends and trends happening in real-time.

What it costs: Free

4. Content Strategy Helper Tool


What it does: This tool consolidates trending news from across the internet to provide inspiration for content topics.

What it costs: Free

5. BuzzSumo


What it does: BuzzSumo lets you find what content performs best for any topic or competitor website.

What it costs: Free with limited data; plans start at $99 per month

6. Tweak Your Biz Title Generator


What it does: Type in your topic, hit enter, and then this tool spits out hundreds of share-worthy blog titles for you to choose from.

What it costs: Free

7. Inbound Now Blog Title Idea Generator



What it does: This tool is slightly different than the previous one. It randomly shows you a blog title idea where you can fill in your topic. You keep clicking to see more ideas, until you find the one that grabs your attention.

What it costs: Free

Content Management Tools

9. HubSpot


What it does: HubSpot is the best end-to-end Inbound Marketing platform that allows you to manage your blog, social media, email marketing, list segmentation, lead generation and scoring, landing pages, and more.

What it costs: 30-day free trial; plans start at $200 per month

8. DivvyHQ


What it does: DivvyHQ is an entire platform that helps you plan, schedule, and publish content, as well as manage the entire workflow.

What it costs: 14-day free trial; plans start at $1,000 per month

10. Kapost


What it does: Kapost is a content management framework that allows you to create content, distribute it on social media, and view analytics.

What it costs: Plans start at $1,000 per month

11. Siege Media Content Marketing Checklist


What it does: This is a helpful checklist to make sure you’ve done everything you can to create the best piece of content.

What it costs: Free

12. WordPress Editorial Calendar


What it does: Allows you to easily manage your blog posts with a drag-and-drop interface and schedule publishing.

What it costs: Free

13. Trello


What it does: Trello is a visual-based organization tool that allows you to manage separate projects or “boards” at once.

What it costs: Free

15. Google Drive


What it does: Google drive is a cloud storage software that allows you to create and collaborate on word documents, spreadsheets, presentations, forms, and drawings.

What it costs: Free

14. Evernote


What it does: Evernote is like Trello and Google Drive combined.

What it costs: Free with limited features; plans start at $24.99 per year

Tools to Improve Your Content Marketing

16. Inkybee



What it does: Provides insights about websites to help you identify influencers for outreach and PR.

What it costs: 14-day free trial; plans start at $79 per month

17. BuzzStream


What it does: Research influencers, manage your relationships, and conduct outreach that’s personalized and efficient.

What it costs: 14-day free trial; plans start at $29 per month

18. SocialOomph



What it does: Allows you to schedule social media posts, track keywords, manage multiple accounts, and more.

What it costs: 7-day free trial; plans start at $6.97 every two weeks

19. Outbrain


What it does: A service that lists your blog posts under “relevant articles” or “promoted stories” on major websites such as CNN, TechCrunch, and ESPN.

What it costs: Minimum daily budget of $10

20. GetResponse


What it does: It’s a more advanced version of Aweber or MailChimp for email marketing.

What it costs: 30-day free trial; plans start at $12.75 per month

Measuring Progress and Tracking Metrics

21. Google Analytics


What it does: Measures your web traffic and provides insights into traffic sources, demographics, user behavior, and more.

What it costs: Free with premium options for big websites

22. Advanced Web Ranking


What it does: Provides SEO audits, tracks rankings, keyword research, content optimization, and more.

What it costs: Licenses start at $199

23. Moz


What it does: Moz is a comprehensive tool that provides analytics, competitor research, and tracking for a variety of metrics.

What it costs: 30-day free trial; plans start at $99 per month

24. Share Tally


What it does: You type in a URL and this tool shows you where it’s been shared and how many times.

What it costs: Free

25. ShareMetric Chrome Extension


What it does: A Chrome extension that compiles link data and organic search visibility from several popular marketing tools.

What it costs: Free on Google Chrome

Tools to Increase Conversions

26. OptimizePress


What it does: Allows you to easily build landing pages to drive sales of your product or service.

What it costs: Packages start at $97

27. Visual Website Optimizer


What it does: Run split tests, track user behavior, and optimize pages with minimal technical knowledge.

What it costs: 30-day free trial; plans start at $49 per month

28. Optimizely


What it does: A simple tool for running A/B tests and tracking user behavior without using code.

What it costs: Free with limited features; plans start at $17 per month

29. Crazy Egg


What it does: Creates heat maps of your website that let you visually analyze user behavior.

What it costs: 30-day free trial; plans start at $9 per month

30. Leadin


What it does: A free tool from HubSpot that lets you track user behaviors, convert visitors into email subscribers or leads, and provides detailed contact information.

What it costs: Free

Bob Ruffolo

Bob Ruffolo

Bob is the founder and CEO of IMPACT, an agency he formed in 2009 to help people and their organizations succeed by changing the way they market themselves online. Since its founding, IMPACT has achieved its status as one of HubSpot’s first Platinum Partners in less than 2 years, and secured its place as one of the top inbound marketing agencies in the country.

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