A podcast is a great way to drive business and brand awareness. The graphic that we at Virtuadmin have put together are some important statistics to help you to make the decision 'Is Podcast Marketing Right For Your Business?' If podcasting is the way you wish to go, an investment of your podcast episodes being transcribed from the outset will get your off to a great start. Adding a transcript to your podcast episodes will provide accessibility to those with hearing impairments, therefore reaching a wider audience potential. Also, it will enhance your search engine rankings, because when someone performs a search in your specific niche, with a transcript more text is indexed. The more content that is indexed, the more text that is available for answering specific niche searche queries.