Are you an experienced and knowledgeable business mentor or coach? This article is going to be very useful to you for your clients.
Mentoring or coaching start-ups or small business owners is about sharing and helping others with less knowledge than you to achieve their aims and goals for themselves or their business, right?
You advise from your wealth of knowledge and experience and help starts-ups choose the right routes for their new business and helping them gain success. You share your business experience and knowledge with business owners less knowledgeable than yourself to help them achieve their goals, right? So what form of communication do you use for coaching?
The communication of your knowledge in coaching
Mentoring or coaching can take place person-to-person, via email, video or voice chat on Skype, even a video call on Facebook. But apart from email how is your client that you are coaching going to remember what advice and information you gave them?
If that conversation is not recorded what happens when it finishes? They could have taken notes, but they don’t always make sense after the event! How is your client going to accurately remember what was spoken about in the valuable advice you shared in that unique call or meeting you had with them?
This is where the answer is audio transcription. Transcription is the skill of typing what is spoken into text. A valuable service used by many industries such as medical, insurance, journalists to mention a few.
How impressive would it be to offer your client a copy of the entire meeting or conversation in the form of a transcript for a point of future reference? If you yourself have a lot of clients it is an ideal way to recap before your next session.
They would receive it in digital form as you would from the transcriptionist, but it allows them to print off the transcript and make notes; refer to what advice was given at certain points of the challenge in their own business and probably the reason for hiring your expert services in the first place.
It would be very impressive for any new prospects clients that you converse with via Skype, or meet with in person for them to have a copy of the entire conversation in a transcript within a few days of that call or coaching session taking place.
If mentoring, you may not know the next time that you will be called upon by your client, but having a transcript of the last time you spoke or met is beneficial to refer to for a refresher with that particular client.
This would be a great incentive for any new prospective clients too. To offer a transcript after the event that they can build the course up and always have it for future reference. No worry for them to take notes when you have that call, or make notes during the meeting and maybe miss some important and valuable points.
I believe that all person-to-person meetings, video chats or voice calls on Skype, a landline telephone call, offering a full transcript of what was spoken, for them to always have to refer to so that nothing is forgotten, could well tip the balance to gaining new clients. Of course, if you understand how useful transcription could be for your business by recording calls or meetings, this should be well discussed in the preliminary conversations.
Which route to take for your transcription service?
Specialist Transcription Companies
Specialised transcription companies can give you very good rates and turnaround time but the process is very impersonal and involves a self-process of which to upload your audio onto their site and pay for your audio transcription.
That’s fine if it’s a straight forward audio to be transcribed; audio with two people recorded, an interview for example, with very good speech clarity and low to no background noise, but what if the audio is a bit more complex than your average straightforward transcription? What if you want to speak directly to your transcriber with questions?
The is very much a “self-process”. You upload and pay for your audio transcription digitally via their websites. That’s great if you experienced at using transcription services from big organisations, but what if you have never used a transcriptionist before and would like to ask some questions?
Some of the specialist transcription companies offer a “live chat” to answer any questions or queries. The problem is that person will not be the person transcribing your audio, they are in place to promote the company and answer your queries. Why are they not the transcriber you ask?
Because specialist transcription companies that offer great rates and turnaround times break down your audio into five minute or so piece-meal bits for several transcriptionists to transcribe at once.
That is what enables them to offer a great turn-around-time, but not always the best price because they have higher overheads to consider than a freelance transcriptionist.
They have the transcriptionists to pay for the transcription work they have done for you. They have very expensive websites that they have to maintain on an annual or monthly basis. Website name registration costs; possibly office space as well to conduct the time-consuming digital delegation of audio’s to the transcriptionists they employ.
A Freelance Transcriptionist
A freelance transcriptionist will operate from home, but just because they do does not mean they are any less professional and will not produce any less quality transcript than a specialist transcription company. Freelance transcriptionists are what professional companies are made off, but choose to offer their skills directs to those that need them.
You deal with them directly, they make the decision quickly as to whether they can or cannot transcribe your audio. If they can and are willing to undertake the transcription for you, they will give you a quote for transcribing that audio or video.
A freelance transcriptionist with plenty of experience will not commit to an audio unless they are sure they can produce you the accurate and justified transcript for the quality of audio you give them.
Having a direct contact with your transcriber from the outset is a lot quicker than transcription companies themselves. They have departments for this, departments for that, but at the end of the day, you want a professional, accurate reading transcript, quickly.
What if there’s background noise because the call was conducted via Skype or in a car? Or it is a focus group meeting with a lot of cross-talking? A three-person interview; or a video where there is one clear speaker but music in the background?
These are all typical questions and more of the benefits of dealing with a freelance transcriptionist that will help you answer your questions quickly. Specialist companies with their fancy websites want you to submit a support ticket, or even with live chat they may not be able to answer your query immediately. This is all time consuming and not helping you get your transcript complete within a few days to get to your client as promised.
Specialist companies as we have established will have a nice fancy website with all the information that you want. Who they are, how long they have been established, where their transcribers are from, the experience they have and hopefully answer any questions you have if that is the route you are thinking of taking. Seems a little safer, doesn’t it? An established company with testimonials from previous happy clients; secure payment system etcetera.
If you choose the freelance transcriptionist route, there are things you can do to safeguard yourself from hiring a complete fraudster who thinks they can type and oh listening to someone speak and then type what they say, yes that’s easy I can do that! It’s not that easy so here a few tips to find a great freelance transcriptionist.
Ask questions. Here is a brief list of the things you would want to ask your prospective transcriber:-
- How many years have they been transcribing?
- Are they a native English speaker?
- Do they use professional transcribing software such as Express Scribe?
- What is their touch-typing speed and accuracy?
- Do they use a foot-pedal?
- Do they use a specialist headset?
- To prevent repetitive strain injury do they use an ergonomic keyboard?
- What is the rate per minute or hour of audio?
- What would be the prospective turnaround time for your audio?
- Do they use and have an active Dropbox or Google Drive for sharing audios?
- Is proofreading included in the price?
- Can they add time-stamps to your transcript for you?
Asking questions of this nature will help you immediately indicate between a professional or amateur transcriptionist If, they have never done this kind of work before, they just “think” they can type quick enough to meet the speed required to successfully complete an audio or video transcription they are wrong. A professional will know immediately how to confidently answer your questions
If you think an experienced freelance transcriptionist will be more costly then you may well be pleasantly surprised. They have far fewer overheads than the specialist companies that hire several transcribers to transcribe your audio piece-meal.
The freelance transcriptionist should be passionate about what they do, and this should come across when communicating with them. They should want to deliver you the best accurate transcript possible. They will gladly answer your questions and discuss finer details highly in the points above. This will ensure you get the transcript that you paying for.
Some will operate through professional freelance websites: People Per Hour; Fivesquid; Guru; just to mention a few that I have or are currently available on for work on as Virtuadmin.
According to Transcriptionwave.com, their pricing starts at just $0.99 per audio minute. At the time of writing and doing a direct exchange rate from United States Dollar to the United Kingdom British Pound (Sterling) that would be 68p per audio minute.
Another transcription company www.gmrtranscription.com (not a freelance transcriptionist) that I researched, their rates for a clear quality audio general transcription audio for a 3-4 week turn around was $1.25 for up to a two-person audio and $1.50 per recorded audio minute for multiple speakers with the same turn around time.
Rates for a freelance transcriptionist can vary vastly depending on how valuable the transcriptionist thinks their individual skill is worth, Their turn around times may vary also, so it is worth asking questions.
When I Googled "average freelance transcription rates UK" I found www.uktranscription.com a UK based transcription service. Again, this is not for a freelance transcriptionist but it gives you a good idea of what the specialists companies are charging for their transcription services. This is their pricing guide below.
RATES & PRICING
The table below provides approximate estimates only. Surcharges are applicable for quality issues, enhanced security options, complex requirements and faster turnaround times.
|Turnaround Time||Rate / Min (Simple)||Rate / Min (Difficult) *||Volume Limit (Mins)|
* Estimated rate for 'difficult' audio, distortion, complex formatting, focus group, or multiple speaker ID. Files are assessed individually, and rates vary between orders.
** All rates are exclusive of VAT, payable at 20%. (Overseas customers may be exempt.)
So, for a two-week turn around on your clear audio that was recorded with your client would take 2 weeks to deliver back to you for you to forward to your client. Not really what you want or need for your client when you are offering them an accurate transcript included in your fee to assist them with enhancing their skills.
As a guide to our rates at Virtuadmin Transcription Service, I am very fair on my pricing. You get a low cost, a much quicker turnaround time but that does not deter from giving professional service and an accurate transcript. I give you great value for the years’ experience that I have.
For transcription as myself offering my transcribing skills and experience as Virtuadmin, my rates start at just 50p per audio minute for a single person audio that is of very good audio and speech quality. For a two-person interview or recorded audio that has two people, it is 60p per audio minute and for a three-person audio it would be 75p per audio minute.
Difficult quality audio I will consider, the professional software Express Scribe Professional from www.nch.com can very often clear up background noise and interference so enable me to transcribe the audio more accurately.
The cost then gets a bit more expensive the more speakers there are; the amount of cross-talking that is in the audio if more than two speakers because this slows the transcriptionist down. A lot more replay is required to be able to transcribe accurately all of what is spoken by each participant to that audio. A single speaker or two-person audio that is of clear clarity enables a flow of typing. The mores speakers, or the poorer the audio quality, more time is required for the transcriptionist to produce an accurate transcript for you.
Adding timestamps, poor audio quality, background noise, cross talking, one person being clearer than the other are all aspects that are more time-consuming for the transcriptionist to type. You should bear this in mind when asking for your audio to be transcribed into text.
At Virtuadmin I do use a foot pedal for transcription; professional transcribing software (Express Scribe); an ergonomic keyboard to prevent repetitive strain injury (needed after over 30 years of typing!) and a professional headset.
I have many years transcribing in an office setting before transcribing digitally recorded audio from home. Passionate about what I do, I would really like to assist you with your recorded audio to assist you and your clients get the best out of your advice in your mentoring or coaching sessions.
As a very experienced transcriptionist, it is not easy to gain the skills and experience I have. It is the same for you as a coach or mentor. You want to help others succeed and I want to help you do that by providing you with an additional asset to for your clients.
Transcripts are so valuable in their entity. The information that they contain will always be in that written format. Notes taken by you and your client will never reflect what has been spoken as accurately as a transcript from the recorded audio or video.
To offer a full comprehensive coaching or mentoring relationship transcription is just an additional resource to assist you and your clients. Your clients have a record of what was discussed and they have this to refer to at any point in time; digitally on a computer screen or print it off to read as a text document.
They have that information to hand, they can undertake more accurately, instead of trying to remember what you advised, or trying to figure out the notes that they took. The expert advice that you have given them enables your client to achieve their goals and aims when they agreed to their coaching or mentoring with you in the first place!
Audio or Video Transcription is undoubtedly a valuable service to coaches and mentors. It will be the most accurate way of retaining the information that resulted in your conversation. It’s there to refer to for the next time you have a meeting if you have several clients this would be especially helpful.
In itself, audio transcription is a valuable service. So many industries use this service; insurance; law courts; medical dictations; journalists; students. Webinar and podcasts are also required transcribed.
So, why not get into the 21st century and start getting your coaching or mentoring calls transcribed. Join all the other industries that have been using transcription even before the digital age. Technology has come a long way and with the many different ways of recording audio these days, getting it transcribed should be the only next step to take to offer this as an incentive to your prospective clients. A benefit to your existing clients, they would always have a copy of your expert advice and information given in each session that you had. An accurate account of what was discussed is surely far better than notes? How have your survived without transcription?!
Contact Me / Hire Me
Are you interested in hiring me to transcribe your audio or video for you? I freelance my transcription skills on www.peopleperhour.com and www.fivesquid.com. These are two very reputable companies among many out there that offer professional freelance digital services.
To hire me on www.fivesquid.com the link is: http://bit.ly/1J3gxgE
To hire me on www.peopleperhour.com the link is: http://bit.ly/2ea88NK
My profiles on both of these established freelance websites have positive feedback from happy satisfied clients that are a testament to my skills and experience. Any questions please do not hesitate to email me at firstname.lastname@example.org. For more testimonials about my skills and experience please visit www.virtuadmin.uk/testimonials. This hasn’t been updated for some time but it does testify to my excellent skills and experience as a transcriptionist.
Header images: www.ficde.org
Edited with text by www.virtuadmin.uk