Evanne FarmerApril 2, 2021

Being human means we have psychological instincts that cause us to take certain actions. When we are happy, we smile; when we are sad, we cry. These instincts also apply to purchasing goods and services. Studies show that people are more likely to buy something based on their emotions rather than information alone. By marketing to pain and pleasure we can trigger these instincts, persuading people to interact with brands and buy products.

With information contained in the long-form post by Business 2 Community, Virtuadmin has created this infographic of power words to help in your marketing efforts.