acronym infographic | Virtu@dmin

An easy account of how important transcripts are for videos

Using video in your content marketing strategy is being talked about everywhere today. People are not searching for a product or service online via their desktops or laptops as much as they once were, mobile phones, phablets and tablets have advanced so much these are quickly becoming the most popular devices to view videos, especially via social media channels like Facebook and Twitter.

Videos can be used in a variety of ways; short explainer videos, adding one in an email, embedding one on your website's landing page. They are a great way of driving traffic to your website where potential buyers of your product or service get to explore what you have to offer even more.

With video broadcasting becoming more and more popular it is projected to claim more than 80% of website traffic in 2019, so the question is how do you get your video to rank higher in search engine results pages (SERPs) above everyone else's?

The answer is a transcript.

To help everyone who is considering the use of video in their marketing plan, or maybe just starting out, for remembering how important it is to add an accurate transcript, I have designed and created an infographic acronym please see it below.

Acronym of Transcripts — Transcripts are important for video marketing search engine optimization (Background image by Freepik the acronym was created by Virtuadmin.uk)

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Transcribing is the art of listening to audio and converting the spoken word into a written, readable form. Sounds easy right?

Just listen and type. Not true.

One who transcribes has worked hard to gain the skills and experience necessary to perform this task. An audio file (MP3, WAV, DSS etcetera), which let’s say is 15 minutes in length, can easily take an hour or more to transcribe.

The transcriptionist doesn’t necessarily have to be fast at typing (it helps, though!) but must have expert listening, spelling, and grammatical skills.

Listening skills mean you understand:

• More than one speaker
• Heavy accents
• Coughs, stutters, uhs,uhms (known as verbatim)
• What the speaker is saying (accurately typing technical terms)

Grammatical skills you have:

• Excellent spelling
• Can differentiate between English and American English spelling
• Excellent grammar
• Know how to paragraph the content

As well as the above, if your client doesn't provide you with a template to transcribe directly into, then you need to know how to set-up your Word (or the format you are using) document page correctly.

To help you understand and remember what audio transcription is, I have designed an Infographic. It was created and designed by me, the writer, 3 years ago. It has now had a revamp in style to be 'up-to-date' but the content is the same.