Guest Posting and Link Building: My Warning

Warnings of who is asking to guest post

On Thursday 25th May 2017 Matt G Southern a well-known and respected writer at the Search Engine Journal published the article “Google Issues a Warning About Guest Posting to Build Links“.

I began to read the article hoping that an issue that happened to me recently would be mentioned, but it wasn’t.  This article is also a warning, but of a different kind when accepting guests posts onto your website for the purpose of forming genuine, respectful links.

However, as already stated in the published post by Matt Southern, the posts can be misleading and the links are in fact spammy.  This was what was quoted yesterday directly from Google.

Google has issued a warning to remind site owners about the dangers of publishing content on other sites for the purpose of building inbound links.

The company doesn’t frown on guest posts or syndicated posts in general, but lately there has been an increase in spammy links stuffed into these types of posts. That’s the reason behind this sudden warning from Google.

Distributing content on a large scale when the main intention is to build links back to your own site is strictly prohibited under Google’s guidelines on link schemes.

But what if there is another reason that people are approaching small businesses to guest post?  I, from experience, can tell you there is.

Is Guest Posting What it Seems?

I have been approached by email on several occasions over the years I have had my website asking if I accept guest posts.  Surprised at this as Virtuadmin.uk to be perfectly honest doesn’t have a tremendous amount of traffic, so together with other SEO (search engine optimisation) publishing guests posts is an ideal way to gain genuine backlinks to improve my SERPs results myself.

The person that contacted me introduced themselves to me as a “Content Writer & Editor” full of praise for my website and to quote in their opening statement “I am a business content writer and I chanced upon virtuadmin.uk“.

I am no website designer, personally, I feel that my website is somewhat amateurish but enjoy the challenges of attempting to improve it to what I consider a professional standard (not there yet but trying!); I am not a website designer but an experienced touch typist and transcriptionist!

Emails were sent back and forth, not very frequently, once every two weeks or so.  They would send an email to say they were working on my article and would email once it was ready for review and any edits I would like.

When the final article came back, I read through it very impressed, suggested some edits to the post, which were duly done.

In the meantime of waiting for the finished article to come back and then be published on this website, I decided to do a bit of research into the person that had contacted me.  I usually do this when I get requests to accept guest posts or infographics.

My Shock

I was horrified to discover the person that had initially contacted, maintained communications with me so professionally, written such a brilliant post I couldn’t wait to publish it, was my biggest competitor. 

Just to be sure of my facts, I looked for information on the person on the professional alternative to Facebook, LinkedIn and Tweeted the company directly to ask if they had a content writer of that name, to which they replied they had and gave me their email address!

This company did not just provide the service in the niche area that I am working solo as a transcriptionist and typist, but many other types of administration duties that can be outsourced and carried out online.  They are very established, very large.  In my mind, if someone chanced upon the article upon my website, I always reference guest post at the beginning, therefore technically I would have been sending business to them.

Personally, I just can’t help wondering for a company so large why are they trying to take out small-time work-from-home Mums like myself?  It’s not just that, why the underhanded way in which they approached me, not even volunteering the information of who they worked for as a Content Writer and Editor!

My Warning and Advice

My warning to anyone that is trying to genuine improve their website rankings without the budget of hiring SEO experts or other tactical ways of achieving page one on Google SERPs, if you are approached out of the blue, just like I was, be polite, the might be genuine but check them out.

How?  Firstly, Google or Bing is a great start.  If it is a common name like the person I was researching, narrow the results down with the details you have.  Location, their job, email address, alternatively LinkedIn.

Even with minimal information, I only had a name, email address and job title, for example, but believe me, you can research the person concerned, you can find out who they are that has contacted you to make this request it.

Hopefully, unlike my unfortunate experience, they are equally a small-time business or stay-at-home Mum or Entrepreneur looking to make genuine backlinks because you share a common niche area.

 

 

 

 

Outsource Project: Freelancer vs Outsourcing Service Provider

outsource vs freelanceThe concept of project outsourcing has gained a tremendous amount of popularity in the recent years. Every business owner of today trusts on outsourcing his/her projects. There are some business owners who prefer to offer their outsource project to the Outsourcing Service Provider while others choose to hire a freelance artist. In my article I would like to make you aware about some of the pros and cons of both outsourcing techniques viz. a freelance artist and an Outsourcing Service Provider.

Well, outsourcing has actually been of immense help to all those business firms which need to undertake a large number of tasks within a limited amount of time. The owners of such business firms find it easy to complete their projects by assigning the important part of work to either a freelance artist or an outsourcing service provider. If you hire an Outsourcing Service Provider, you can actually complete multiple number of projects within a short span of time because you get a chance to hire a group of professionals who are there to undertake all the important programming part involved in your projects. By hiring an Outsourcing Service Provider, you are actually free from the hurdles of paying an individual programmer on a monthly pay basis. By hiring an Outsourcing Service Provider, you can easily free your human resources department which can then work on other important aspects related to the progress of your company. Apart from these advantages there are also some cons related to offering the outsource project to an Outsourcing Service Provider. One of the major disadvantages is that you cannot communicate with all those programmers who are basically working on your project. This can lead to problems that arise due to half-understood projects.

Talking about the concept of hiring a freelance programmer, I would like to mention that by hiring an individual freelance programmer you can actually be sure about the efficient completion of your project because you get a chance to be in continuous interaction with the freelance programmer who is working on your project. By choosing the best freelance programmer you can also add extra efficiency to your project because the programmer would put in all his/her best programming skills into your project which can make it all the more proper. Since a freelance programmer works from his/her home, you can expect the completion of your work well on time as he/she is able to work according to his/her convenience. You can easily find the freelance programmers who possess excellent programming skills and are willing to work on low prices. Apart from these advantages attached with the hiring of a freelance programmer, there are also some disadvantages attached with the same. One of the major disadvantages of hiring a freelance programmer is the unreliability. If a freelance programmer gets a lot of work during one month, then he/she prefers to take a might take a break from work as per his choice and convenience.

A freelance programmer might also lack a good amount of dedication towards the task assigned to him/her. Since a freelance programmer is free from any sort of pressure from the boss/firm owner he/she might be negligent in his/her work. An outsource project can allow you to grow your business at a faster pace. You can either choose to hire freelance artist or an Outsourcing Service Provider which can help you achieve your goals within a very short span of time.