How to Grow Your Podcast Audience with Transcription Services

Grow your podcast audience
Transcription Services Assist Podcasters

Podcasts are a great way to connect your audio (or video) content into the public sphere, it is not just about music these days.  If you are a business, for example,  if it is quite a specialised niche, this can be a great way to get your product or service noticed, holding regular podcasts online or distributing regular content via this medium.  This new way of communication can gain valuable new customers and increase relevant traffic to your website.

Currently, most who are familiar with podcast hosting are technically savvy, but it is clear that podcasting will be more than a passing fad as many businesses are adopting podcasting and employing it in unusual yet powerful ways. Podcasting can be used for talk shows, tutorials, music demos, educational training, stories, comedy clips, debates or even foreign language tutorials.¹

Not only is podcasting a type of advertising, it gives you more visibility for your niche subject.  It also has great SEO (search engine optimisation) benefits too. Listeners will visit your website to listen to your podcast or download it.  For them to find it in the first place, your podcast has to be optimised for it to rank highly and be found.

Transcription Services

Podcasts can vary in their format but usually are delivered in audio, video, PDF and ePub formats.  Luckily, all of these formats can very easily and economically have a transcript produced and uploaded to them, further increasing the SEO of your website, therefore more visitors seeing and listening to your podcasts.

A freelance transcriptionist like myself here at Virtuadmin or transcription vendors can all assist in the process of creating your accurate text document that acts as a transcript to upload to your podcast.

By hiring a transcription service to transcribe your podcast content into text will boost your reach as it is supporting content that you want to be exposed to search engines for indexing.  By uploading your transcript that is by the nature of the transcribed content will be keyword rich, to your podcast, search engine bots can accurately index it, increasing your search engine results pages for that particular niche search.

Show Notes

When you are getting higher results, more visitors and listeners, you could then move on a step further with the text content you have invested in from your transcriptionist or transcription service.  You could:-

  • Brief synopsis of the episode
  • Turn the transcript into show-notes with time-stamps and sub-headings
  • Offer the transcript in its original form to listeners
  • Create key takeaways
  • Create slide presentations
  • Get ideas for checklists and worksheets

Once you have the transcript all the bulleted points above can be produced easily.  Ask your transcription service if they can assist, as they are transcribing the content.  Ask for your transcript to be time-stamped and specify the regularity.  If you don’t have the time to create presentations, key takeaways, checklists or worksheets your transcriptionist may be able to assist or outsource to a Virtual Assistant like me at Virtuadmin.  Freelancers and virtual assistants are a fantastic way of getting a professional job done without incurring the high expense!

If you don’t have the time to create presentations, key takeaways, checklists or worksheets your transcriptionist / virtual assistant may be able to assist, like me at Virtuadmin.  Freelancers and virtual assistants are a fantastic way of getting a professional job done without incurring the high expense!

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25 Visual Content Marketing Tools To Engage Your Audience by Tomas Laurinavicius

Today I’m sharing a list of 25 visual content marketing tools to engage your audience. It will help you to enrich the storytelling experience you’re creating.

Desygner is an online design tool that lets you create banners, posters, invitations, Facebook covers, social media posts and more, all for free.

Snappa is on of the easiest graphic design tools you’ll ever use. It allows you to create amazing designs without the help of a graphic designer.

Canva makes it super easy to create graphics that get engagement on social media. There’s plenty of templates for marketers from email headers to blog graphics.

Piktochart is an easy-to-use infographic maker. It will take your visual communication to the next level, without hiring a professional designer.

Prezi makes presentations stand out and get remembered. Unlike static slides, it combines motion, zoom, and spatial relationships to engage your audience and help them remember your message.

Visage is a design and visual content creation tool for content marketers who need to create a lot of visual content.

Curalate is a visual commerce platform that connects content to commerce throughout the customer journey to generate awareness, increase engagement and drive revenue.

Storify gives you the tools to create the best evergreen and live blog stories, uniting traditional storytelling with engaged audiences.

PlaceIt lets you upload images of your product or website and insert them into high-quality photos for free. No Photoshop needed.

Silk is a data publishing platform. It lets anyone create interactive data visualizations, publish websites, and tell interactive stories.

ThingLink lets you create custom interactive images by adding clickable icons to links, video, text, music, other images, you name it.

Pablo by Buffer is a simple yet powerful design tool to help you become a better social media marketer. It’s designed for social sharing and makes it very easy to capture images to share directly to social networks or to add to your social content.

SlideShare is the biggest slide hosting service in the world. While it doesn’t provide creation tools, it’s a perfect place to find inspiration for your visual content or upload your own documents, presentations, infographics and more.

Polarr is free and powerful online photo editor. Simply put it’s the pro photo editor for everyone. From high-precision color tools to advanced clarity and dehaze filters, Polarr brings free pro photo editing tools to your mobile device.

ChartBlocks is an online chart building tool. You can easily design and share a chart in minutes. Import your data, design your chart and then start sharing it.

Infogr.am is the world’s most popular infographics creator. You can easily add graphs, maps, text, and even playable videos without diving deep into a design program.

Datawrapper empowers you to create amazing visualizations in seconds. You can use visuals to reflect numbers-related content by creating engaging presentations and infographics.

InVision is the world’s leading prototyping, collaboration & workflow platform. It’s a great solution for publishing clickable and interactive high-fidelity prototypes in minutes.

Venngage is another great online tool for creating beautiful infographics. To get started choose from hundreds of professional templates for infographics, reports, posters, promotions and social media posts.

Easel.ly lets you create and share visual ideas. You can choose from thousands of reporting, timeline, resume and process templates.

Issuu is the largest collection of free-to-read publications from incredible publishers around the globe. You can publish content such as magazines, catalogs, eBooks and more on this free platform.

Adobe Post empowers you to create stunning social graphics in seconds. A perfect tool for content marketers on the go.

Uberflip is a content experience platform that aggregates all of your content (blog articles, eBooks, videos, white papers, and more) so you can create, manage, and optimize tailored content experiences for every stage of the buyer journey.

Apester is a digital storytelling platform that allows you to create and embed surveys, personality tests, video quizzes and polls into your social posts.

Mapme is one of the most powerful map creators out there. You can easily create, customize, grow and promote your maps. The best part? No coding needed.

What’s your tool of choice?

That’s a big list to choose from. What tools do you use for your visual content marketing needs? Share them by leaving a comment or tweet me @tomaslau.

*This post by Tomas Laurinavicius first appeared on Forbes Tech on 11th May 2016.

 

 

 

30 Content Marketing Tools You Need to Reach Your Persona by Bob Ruffolo

www.virtuadmin.uk
30 Content Marketing Tools You Need to Reach Your Persona by Bob Ruffolo

Do you ever wonder how the best content marketers get so much done in such little time?

Sure, they have a team of people helping out, but that’s not all.

They use tools that help them plan content, manage content, and improve the performance of their websites.

These tools save content marketers hours of time and provide valuable information that you just can’t find with a Google search.

The following are 30 of the best content marketing tools available, including the tools we use for our business and our clients.

Content Planning Tools

1. SEMRush

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What it does: SEMRush tracks over 95,000,000 keywords and over 56,000,000 domains to provide a complete competitive analysis of websites in your industry. You can find out how they rank for keywords and get an estimate of their traffic.

What it costs: Starts at $69.95 per month.

2. Ahrefs Content Explorer

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What it does: A simple tool that helps you find the most shared content for any topic.

What it costs: Free with limited searches; plans start at $79 per month.

3. Google Trends

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What it does: Helps you find trends based on topics, location, and other variables. You can see historical trends and trends happening in real-time.

What it costs: Free

4. Content Strategy Helper Tool

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What it does: This tool consolidates trending news from across the internet to provide inspiration for content topics.

What it costs: Free

5. BuzzSumo

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What it does: BuzzSumo lets you find what content performs best for any topic or competitor website.

What it costs: Free with limited data; plans start at $99 per month

6. Tweak Your Biz Title Generator

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What it does: Type in your topic, hit enter, and then this tool spits out hundreds of share-worthy blog titles for you to choose from.

What it costs: Free

7. Inbound Now Blog Title Idea Generator

inbound_now_blog_title_idea_generator

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What it does: This tool is slightly different than the previous one. It randomly shows you a blog title idea where you can fill in your topic. You keep clicking to see more ideas, until you find the one that grabs your attention.

What it costs: Free

Content Management Tools

9. HubSpot

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What it does: HubSpot is the best end-to-end Inbound Marketing platform that allows you to manage your blog, social media, email marketing, list segmentation, lead generation and scoring, landing pages, and more.

What it costs: 30-day free trial; plans start at $200 per month

8. DivvyHQ

divvy_hq

What it does: DivvyHQ is an entire platform that helps you plan, schedule, and publish content, as well as manage the entire workflow.

What it costs: 14-day free trial; plans start at $1,000 per month

10. Kapost

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What it does: Kapost is a content management framework that allows you to create content, distribute it on social media, and view analytics.

What it costs: Plans start at $1,000 per month

11. Siege Media Content Marketing Checklist

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What it does: This is a helpful checklist to make sure you’ve done everything you can to create the best piece of content.

What it costs: Free

12. WordPress Editorial Calendar

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What it does: Allows you to easily manage your blog posts with a drag-and-drop interface and schedule publishing.

What it costs: Free

13. Trello

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What it does: Trello is a visual-based organization tool that allows you to manage separate projects or “boards” at once.

What it costs: Free

15. Google Drive

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What it does: Google drive is a cloud storage software that allows you to create and collaborate on word documents, spreadsheets, presentations, forms, and drawings.

What it costs: Free

14. Evernote

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What it does: Evernote is like Trello and Google Drive combined.

What it costs: Free with limited features; plans start at $24.99 per year

Tools to Improve Your Content Marketing

16. Inkybee

inkybee

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What it does: Provides insights about websites to help you identify influencers for outreach and PR.

What it costs: 14-day free trial; plans start at $79 per month

17. BuzzStream

buzzstream

What it does: Research influencers, manage your relationships, and conduct outreach that’s personalized and efficient.

What it costs: 14-day free trial; plans start at $29 per month

18. SocialOomph

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What it does: Allows you to schedule social media posts, track keywords, manage multiple accounts, and more.

What it costs: 7-day free trial; plans start at $6.97 every two weeks

19. Outbrain

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What it does: A service that lists your blog posts under “relevant articles” or “promoted stories” on major websites such as CNN, TechCrunch, and ESPN.

What it costs: Minimum daily budget of $10

20. GetResponse

getresponse

What it does: It’s a more advanced version of Aweber or MailChimp for email marketing.

What it costs: 30-day free trial; plans start at $12.75 per month

Measuring Progress and Tracking Metrics

21. Google Analytics

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What it does: Measures your web traffic and provides insights into traffic sources, demographics, user behavior, and more.

What it costs: Free with premium options for big websites

22. Advanced Web Ranking

advanced_web_ranking

What it does: Provides SEO audits, tracks rankings, keyword research, content optimization, and more.

What it costs: Licenses start at $199

23. Moz

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What it does: Moz is a comprehensive tool that provides analytics, competitor research, and tracking for a variety of metrics.

What it costs: 30-day free trial; plans start at $99 per month

24. Share Tally

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What it does: You type in a URL and this tool shows you where it’s been shared and how many times.

What it costs: Free

25. ShareMetric Chrome Extension

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What it does: A Chrome extension that compiles link data and organic search visibility from several popular marketing tools.

What it costs: Free on Google Chrome

Tools to Increase Conversions

26. OptimizePress

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What it does: Allows you to easily build landing pages to drive sales of your product or service.

What it costs: Packages start at $97

27. Visual Website Optimizer

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What it does: Run split tests, track user behavior, and optimize pages with minimal technical knowledge.

What it costs: 30-day free trial; plans start at $49 per month

28. Optimizely

optimizely

What it does: A simple tool for running A/B tests and tracking user behavior without using code.

What it costs: Free with limited features; plans start at $17 per month

29. Crazy Egg

Crazy-Egg-Heatmap

What it does: Creates heat maps of your website that let you visually analyze user behavior.

What it costs: 30-day free trial; plans start at $9 per month

30. Leadin

leadin

What it does: A free tool from HubSpot that lets you track user behaviors, convert visitors into email subscribers or leads, and provides detailed contact information.

What it costs: Free

Bob Ruffolo

Bob Ruffolo

Bob is the founder and CEO of IMPACT, an agency he formed in 2009 to help people and their organizations succeed by changing the way they market themselves online. Since its founding, IMPACT has achieved its status as one of HubSpot’s first Platinum Partners in less than 2 years, and secured its place as one of the top inbound marketing agencies in the country.

Follow Bob: Bob Ruffolo on Twitter Bob Ruffolo on Linkedin Bob Ruffolo on Google+