The Value of an Audio or Video Transcript

The Value of Audio and Video Transcripts

Today, in May 2016 advancements in technology have progressed very rapidly over the last 10 – 20 years.  Being from a time before computers and mobile phones, I am very glad for the progression of the internet.

For me it has meant I no longer travel out to work in an office transcribing, I can now freelance from home turning recorded audio into a digital Word document or Text file for videos.  It is not easy always writing proposals for transcription work on freelance sites like People Per Hour and Fivesquid.  It’s also not easy requiring to be paid in pounds and not dollars.  Audio or video transcription is usually charged by the audio minute or audio hour.  Some transcription companies charge by the line or page, but for me, it is easier for potential customers to know what they are going to be paying for their audio or video to be transcribed.  Charging by the line or page it is not possible to know what you are going to pay until the audio or video has been transcribed.

Because of advancements in technology, it is there much easier to record speech, seminars, interviews…well just about anything really.  Anything that is recorded that contains speech, or videoed and contains speech can be now transcribed digitally.  It takes a matter of minutes for the transcriptionist to download an audio in mp3 format or a video even in mp4.  They will upload this digital file to their professional software and start producing your transcript.

The value of a transcript

One of the advantages of a transcript giving it value is that you then have a permanent digital record, or if you choose to print the transcript off, you have a permanent hard-copy of the recorded audio.  The audio may get corrupted or accidentally deleted for example, but by having a transcript you will always have the information from the content of that audio or video.

Another valuable aspect of a transcript is that you have something to refer to, make notes on, instead of trying playing and fast forwarding trying to find that certain part of the audio that you are looking for.

You can add a transcript produced in a .txt text file format to your video.  This is an especially economical “do-it-yourself” method of enhancing your video’s search engine optimisation.  Why?  Because the transcript will be keyword rich and full of content that is relevant to you niche because of the nature of the speech contained in that video.  Search engine bots and crawlers have a lot more information from the text transcript that has been uploaded to your video.  It doesn’t have to rely on just a headline and possibly sub-headline, it has a whole transcript to know what your niche subject area is.  Because of the transcript SEO bots will then rank your video higher in search results in your niche.

If you are a mentor or coach, a transcript is something that could be offered as an incentive for potential clients.  They would be able to build up the mentoring or coaching session transcripts as a course for themselves to have and always refer to, for whatever reason they hired your mentoring or coaching services in the first place.

A transcript is a great way to get new blog post ideas from or social media posts.  Say you listened to a great podcast, if you go that podcast transcribed you would always have that knowledge from the podcast to refer to.  It’s certainly easier visually to find a certain part of the audio than playing back and forth.

Meetings that are recorded and then transcribed are a fantastic way of ensuring that what was discussed in the meeting is carried out in full.  No excuses for the participants to say they didn’t make the notes correctly of what they were supposed to be doing.  Everything from that meeting would be in a transcript to enable the better efficiency of duties to be undertaken.

Transcripts are especially helpful for the partially or totally deaf community.  They are so valuable to be able to also understand what was in the webinar, podcast, interview along with everyone else.  A text file added to a video with then automatically produced closed captions.  These can be turned on during any part of the video; very helpful for deaf people.  You may have created a marketing video with a voice over, having the option to have closed captions not only gives the deaf or hard-of-hearing community the opportunity to read what your video has to say, but at the same time it will automatically rank high in Google’s search results because the information gives the crawlers more information, as I described earlier.

Conclusion

Those are just a few examples of the reason why getting your audio or video transcribed is so important and it shouldn’t cost you the earth.  See my infographic 7 questions to ask your prospective freelance transcriptionist.  It’s an infographic to help anyone out there considering using a freelancer.  The aim is to help you filter out the amateurs that could potentially cost you time and money, to hire a professional and get value for money.

Digital transcription is a growing industry, but there are people out there trying to make extra money typing and not really understanding that transcription is a professional skill and art.  It takes many years of touch typing practice to be able to type at the same time as what is being spoken.

Transcripts can take certain formats; a one speaker audio would be set-out in a Word document differently to say an interview with two or three people.  A professional will know from the start of the audio or video how to set out the document, whereas an amateur may not.  If you get a poor, inaccurate transcript then it is going to be pretty useless to you, it will also have been a waste of time and money.

As a freelance transcriptionist working as Virtuadmin Transcription service my rates start at 50p per audio minute for up to 2 speakers in the audio or video.  So an hour’s audio or video would cost you £30 to be transcribed.  What the freelancer charges per audio minute or audio hour is entirely up to them and how they value their skill.  I type at 70-80 words per minute with 98% accuracy and could charge more, but I’m here as a freelancer to be fair in my pricing whilst delivering the most accurate transcript in the best turnaround time possible.

One hour’s audio that is of good clear audio quality, no more than 2 speakers and no background with good speech clarity, would take me approximately 4 hours to transcribe.  So I would advise any potential customers that it would be delivered in 24 hours.  If I have queued audio’s I communicate this straight away to you so that you are not left wondering when to expect your transcript.

I love my job helping anyone and everyone either enhance their SEO for their video or producing a transcript from audio, I really do enjoy listening and typing.  If you would like to get a quote for an audio or video, or even hire my transcription skills directly please click here>>>http://bit.ly/1TqN9j1

Can you think of any other valuable uses for an audio or video transcript?  Please feel free to comment below this post.  Thanks for reading and hope it has helped put the value of a transcript into some sort of perspective.

 

Written by: Virtuadmin

Date: 10th May 2016

 

7 Tips to Outsource to The Best Freelance Transcriptionist [Infographic]

Outsourcing Transcription to a Freelancer

If you have never outsourced your recorded audio or video to a transcription service or hired a freelance transcriptionist before, this Infographic should be of some help.

Many people think they can type and it’s easy to listen and type what is being spoken, take it from a freelance professional transcriptionist, it’s not.  Transcriptionists also have to insert the correct grammar and spelling at the same time as intelligently paragraphing and making sure everything reads sensibly.

Equally, anybody that thinks they can type and that it’s going to be easy to earn extra money transcribing, either directly with clients or via freelancing websites, is probably going to end up costing their client requiring the audio or video transcription, time and money.

For entrepreneurs or small businesses, for example, that are on a tight budget, hiring a freelancer can be very attractive due to the economical costs.  Established transcription services have websites with reviews from satisfied clients you have used their services.  These services can be expensive and not so easily affordable for entrepreneurs or small businesses.

Established transcription services have websites with their reviews from satisfied clients you have used their services.  These services can be expensive and not so easily affordable.

Freelancing to a professional freelancer can help you cut costs and retain the quality that you need and expect from your transcript.  By outsourcing your transcription requirements to a freelance transcriptionist, that is professional touch typist with experience in listening and typing and what is spoken, hopefully not someone that is trying to scam you.

To guide you through your journey of outsourcing your recorded audio, video, podcast or webinar for transcription, I have created this infographic to help you find the best freelance transcriptionist, for a budget you can afford.

I am a freelance transcriptionist outsourcing my skills and 20 years of experience, that also helped me create this infographic.

With the advancement of digital technology, audio and video transcription has grown in demand significantly.  If you need a transcriptionist that is reliable, fast and accurate then please do not hesitate to contact me.

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3 Tools to Finding The Perfect Keywords for SEO

3 Easy Steps to SEO by Richie Contartesi January 4, 2016

Finding keywords for search engine optimization (SEO) that have the right balance of search volume, popularity, monetization potential, and competition might seem like magic to some people.

You might think that an SEO professional just taps his magic wand on a hat and out pops the best keywords, just like a rabbit out of a real magician’s hat. The reality, though, is that there’s no magic involved, just pure science and statistics. Let’s take a look at how you can leverage a few free tools to find the perfect keywords for SEO for your site or blog post. It all happens in three easy steps, with three free tools.

Tool 1: Check Google’s Key Word Planner Tool

The first thing you want to do is log into Google AdWords and see what the Key Word Planner Tool comes up with for your site or blog post. When you log into Google AdWords, just navigate to Tools and Analysis > Key Word Planner > Search for Keyword and Ad Group Ideas and put in a few keywords relevant to your site. You might enter in a few keywords related to your site as a whole and then, if you already have an idea in mind for your blog post, a word or phrase related to that concept. Once done, click on Get Ideas and check the tab labeled Key Words Ideas. Here, you’ll see keywords related to your idea, and you can begin to mine those for gems that you might use to center your new page or blog post around. That’s not the end of the story, though, so keep reading.

Tool 2: Making sure your keywords are relevant with Blog Social Analyzer

You might get quite a few keywords from the Key Word Planner Tool, and you want to make sure that the keywords you’re targeting are relevant to your particular site. After all, the more relevant your keywords are, the more people are going to share them on social media. Relevance will also determine how often people will link to the post or page, and the more likely it is that people who research for these keywords and end up on your site will be the perfect customers.

One way to check the relevance of the keywords is to see which content has shown the best performance on your site, and try to find similar keywords for the new page or post you’re working on. Using the Blog Social Analyzer tool, you can easily find out which of your current pages or posts are the most popular. Once you know what relevant content has performed the best, you can work to ensure your new content is focused around keywords with a track record of great performance.

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Within the Blog Social Analyzer tool, you can determine what kind of topics performed best on your particular site. Is your blog or website more attuned to basic users looking for introductory information, or do your users seek knowledge about advanced topics? By looking at which pages or posts were shared the most on social media, you can get a hint of that. Once you’ve gotten a few ideas for relevant keywords, it’s time to look at search volume.

To check out search volume, we’re going to go back to the Key Word Planner Tool that Google provides us with, and find out what we’ve got to work with. With your keywords entered, you’ll see the average monthly searches in a bit of a hodge podge of results, because Google automatically sorts by relevance. This means, unfortunately, that you’ll often see results that have very, very competitive keywords that have a ton of search volume, like “social media site” with 18,000 monthly searches. That’s way too competitive to try centering your blog post around, though, so you want to look at the long tail search phrases that are relevant to your proposed content.

So, target those long tail search phrases and click one time on Average Monthly Searches, then click again to see the keywords with the lowest search volume. Avoid those keywords like the plague most of the time, because there just isn’t enough search volume to make them worth your while. Scroll towards the bottom of the page, looking for keywords that have more search volume but not so much as to be far too competitive. Fine tuning this really depends on how often you plan on posting, or how much content, but remember that if you find 10 keywords with 70 searches per month and incorporate those keywords, you’ll be looking at 700 monthly searches.

Within this same search of keywords, you can also check the commercial value of the keywords. Obviously, you want people to come to your site and buy what you’re selling, so you want to check the traffic you might get that will convert. One way to see that ahead of time is to look at the commercial intent, and see what the Average Cost Per Click is. This shows you the average cost per click of someone bidding on that key word in AdWord, which tells you which of your keywords will have the most commercial value.

Just by way of example, let’s say from your Blog Social Analyzer digging you found that people really liked basic content about “SEO” as well as deeper content about “Business SEO.” You might find that “Business SEO” has an average cost per click of $9, while “SEO” is closer to $0. You’d want to center your post around “Business SEO” in this case, because it has stronger commercial intent.

Tool 3: Checking competitiveness of your keywords with MozBar

Finally, you should find out how competitive your keywords are. Sometimes, even a long tail keyword with low search volumes is still too competitive to try ranking for. The MozBar, available for either Firefox or Chrome, will help you out here. Once it’s installed, search Google for your proposed key word and you’ll see Page Authority (PA) and Domain Authority (DA) listed for each of your search results. If you see a lot of page authority of 50 or above in the top 10 results, then you might be looking at a keyword that’s too competitive to rank for. On the other hand, a mixed bag of Page Authorities in the 20s, 30s, and even higher (as long as there are some lower numbers in there) can be good to try ranking for.

The next thing to look at, though, before you get too excited is the Domain Authority. If the Domain Authority is really high across the entire top 10 list, this might also be something difficult to rank for. Again, a mixed bag of high and low results is what you’re looking for to find just the right balance of competitiveness.

Source: 3 Tools to Finding The Perfect Keywords for SEO

Is public media ready for machine transcription? (A Socratic dialogue) — Medium

A conversation between American Public Media’s Andy Kruse and Pop Up Archive’s Peter Karman.

This is a very interesting read about the discussion of manual transcription versus automatic speech recognition.  It starts with the question of whether transcripts are needed to be added to your audio in the first place and moves on to discuss how a document produced by ASR rather than hire a professional transcriptionist or transcription company and get an accurate transcript is surely better because of the cost saving?

If SEO is to be a consideration and reason for adding a transcript then a document that is not accurate in spelling of its content is pretty useless to search engine bots where words can so easily be misspelt by SEO bots.

As a professional typist and transcriber with over 20 years experience putting recorded speech into text I will always argue the case for manual digital transcription because a professional transcription service does not need to cost the earth to get a professional transcript and for the value of the transcript and its different uses surely it’s the best investment?

If you have a minute please take a minute to read the article and please do comment on your thoughts about the value of transcripts and are they necessary?

Source: Is public media ready for machine transcription? (A Socratic dialogue) — Medium

Limitations in Interview Transcription

Limitatioins on Interview TranscriptionInterview Transcription Prone To Errors Due To Certain Limitations by Ritesh Sanghani

Interview transcription looks quite simple but in real life, it is very a complex and an intricate task. It should be noted that mainstream semi-structured and structured interviews necessitate a comprehensive transcription that needs to be accessible by the interviewee to scrutinize for respondent authentication.

Sociolinguistic research being the exception to the rule wherein the transcription needs to be understood from speech to print. It should be transformed in a manner that satisfies the interviewer and interviewee.

Interview Transcription Considerations:

Transcriptionists need to artificially augment the language for lucidity and suitability. It is significant to take note that ethics should be taken into consideration while conducting transcription validation and understanding the requirements of the respondents. There has been a lot of debate on types of interview, questionnaire design, benefits and limitations of audio recording, but the very insignificant proportion has been written about transcribing the interview.

According to Holstein and Gubrium, 1995, p.78, “If conceivable the research needs to be taken into consideration for audio or videotape interviews. The tapes can be used after for transcription for close scrutinization. There is nothing mentioned about whether the transcription of an interview from spoken to written word can be problematic.

According to Rubin and Rubin, 1995, p86, “It is very significant to note how transcription was developed and how the transcriptions were substantiated. It should also be noted that transcription should integrate pauses and other non-verbal hints of what happened. If the transcriptions are in final revised drafts of the tape recordings, you should also consider what was left out.”

Selections for the treatment and conduct of transcriptions need to be followed up but the situations under which these selections about editing and verification should be made are ignored. It is a known fact that structured interview consists of closed questions and the interviewer will finish the transcription throughout the progression of the interview. There is no need for audio recording.

For different types of interviews, a wide array of linguistic features needs to be figured out like tone, emphasis, body language, the setting and so on. It is very important to take into consideration interviewee’s comprehensions and views. Woods (1996) and Bell (1993) recommend varied methods of partial transcription where the researcher preserves comprehensive interview notes and has critical passages of the tape transcribed. According to Rubin and Rubin (1995), “It is an embarrassment when you tape for preciseness and then do not have a comprehensive transcription at the finish line.”

The Specifics of Interview Transcription:

Interview transcription can become one of the most tedious jobs that you will ever come across. It is very tough and extensive and requires a lot of concentration. Nearly around 6 hours need to be spent on each recorded hour for interview transcription. According to MCLELLAN, MACQUEEN and NEIDIG (2003), “Unsuitable and insufficient methodology of conducting transcriptions can lead to holdups in scrutinization and research conclusion, even presenting chief errors in the findings. This leads to failure in the attempts to enhance the efficacy of transcription which leads to greater delays.”

A research conducted by MEHRABIAN (1971) showcase that approximately 7 percent of information carried out by direct face-to-face communication is done through words alone and there is an approximate value of 38 percent which is integrated by vocal tones that enhance the information transmitted. But because it is very intricate to interpret symbols the procedure of transcription sometimes loses out the meeting of conducting transcripts.”

According to BAUER and GASKELL (2000), conversation analysts “We have created symbols that help in interpreting the missing pieces. There are certain symbols that have certain meaning but can be difficult to gauge and can be time-consuming but can be utilized to gather the missing pieces of information.

There Can be Different Reasons for the Interview Transcription Errors. The TWO Prominent Reasons Being Equipment Failure and Environmental Hazard.

1. Equipment Failure:

About 10% of interview transcription errors are prone to equipment failure. There are bound to be some equipment failure when you conduct interview transcription. Whether, it is the recorder or camera stopping, batteries dying, electricity going out or other issues. Hence, it is very important for transcriptionists to have a traditional backup plan of pen and pencil. To avoid this embarrassment it is important to evaluate all equipment before the interview. It is also significant to have additional batteries at your disposal and a camera or third recorder just in case if there is some problem with the recorder.

2. Environmental Hazard:

Approximately 15% of interview transcription errors occur due to environmental hazards. Background noise is one of the most deterring factors disturbing the transcriptionist. The background noise may or may not be the only thing hampering the productivity of the transcriptionist. It can also be the sensitive microphone of the camera or recorder that intensifies the sound which hampers the transcriptionist to understand the conversation.

When the equipment is turned on and off the relentless disruption also breaks the rhythm of the transcriptionist.  In order to avoid an environmental hazard, it is imperative for the transcriptionist to sit at a quiet place. It is also significant to have recorder or microphone close to record the conversation.

Oliver, Serovich, and Mason, authors of “Constraints and Opportunities with Interview Transcription: towards Reflection in Qualitative Research” (2005) claim that their differences between naturalism and denaturalize.  Naturalism is when every word uttered is transcribed in a comprehensive manner while denaturalize is when the characteristics elements of speech encompassing stutters, pauses, nonverbal, and involuntary vocalizations are eradicated.

There is no fixed pattern of conducting interview transcription.  Sometimes transcriptionists utilize a combination of both these methods.

This article was originally posted on http://www.hitechbpo.com/ August 12th, 2014

Image Credit: http://blogs.discovermagazine.com/notrocketscience/files/2010/08/Microphone.jpg

 

What is Audio Transcription?

Transcribing is the art of listening to audio and converting the spoken word into a written, readable form.  Sounds easy right?

Just listen and type.  Not true.  

One who transcribes has worked hard to gain the skills and experience necessary to perform this task.  An audio file (MP3, WAV, DSS etcetera), which let’s say is 15 minutes in length, can easily take an hour or more to transcribe.  

The transcriptionist doesn’t necessarily have to be fast at typing (it helps, though!) but must have expert listening, spelling, and grammatical skills.

Listening skills mean you understand:

• More than one speaker
• Heavy accents
• Coughs, stutters, uhs,uhms (known as verbatim)
• What the speaker is saying (accurately typing technical terms)

Grammatical skills you have:

• Excellent spelling
• Can differentiate between English and American English spelling
• Excellent grammar
• Know how to paragraph the content

As well as the above, if your client doesn't provide you with a template to transcribe directly into, then you need to know how to set-up your Word (or the format you are using) document page correctly.

To help you understand and remember what audio transcription is, I have designed an Infographic.  It was created and designed by me, the writer, 3 years ago.  It has now had a revamp in style to be 'up-to-date' but the content is the same.

 

Transcription acronym by Virtuadmin

The Benefits of adding a transcript to a video

As a transcriptionist reading articles across all the social platforms I came across an article written by Alice Ly, the Social Media Manager at Lucrazon that included so much useful information and useful tools to use to boost your video by captioning each frame with an accurate transcript.

Something that anyone can do if you can use the Internet and type, right?  Yes but it will take you quite some time even for a short video.  Can your business spare you the time away from it to do that?  The skill is in being able to type while you are listening to what is being said, and even better is you can touch type. 

If not, to hire someone such as myself to do this is not expensive these days as the digital age is here, we can share files, audio files, video files all at the click of a button. 

So because I enjoy transcription (and a bonus I can earn money from it) began investigating due to the rewards millions of you out there with video’s on YouTube Channels could reap from just paying out a little to get this done and boost your video and whatever it is sharing, you all want it to get noticed by Search Engines, don’t you?

So I have designed this infographic post to help those of you out there that may not possibly be aware of how it actually works, so hopefully by the end of reading this article you will understand what Video SEO is, how it works, and what are the benefits.