23 Free Blogging Tools That Will Make You a Better Blogger

23 Free Blogging Tools
23 Free Blogging Tools

Whether you blog to share your experiences or to promote your business, blogging is the best way to connect with the outer world.

But blogging is definitely much more than writing.The work does not end when you hit publish. You should be able to attract your readers time and time again to your site, and keep them engaged.

Are you ever worried about maintaining an engaged blog audience?

It all starts with detailed research and using the right blogging tools.

Here is the deal: Tools alone won’t solve your problems, but they will help you get things done more efficiently.

With that being said, I have compiled a list of 21 free blogging tools that you can start using today. These tools are a great way to improve your performance as a blogger, in terms of workflow, writing quality and visuals.

A perfect topic can make or break your content workflow

It doesn’t matter how great you are at writing, every now and then you will fall into a blogger’s pit AKA blogger’s block.

a-perfect-topic-for-free-blogging-toolsAccording to Allee Creative, producing enough content and content that engages, are the two most difficult struggles that over 50% of B2B marketers face.

Creating enough content is proportional to blog topic ideas. If you can’t find topics to write about, you can’t fill up the content calendar.

These are the tools that will you help find blog topics every day.

1. Answer the Public

answer-the-public-for-free-blogging-toolsAnswer the Public is one of the coolest search query tools I have used in a while. This handy little tool fetches and maps suggestions based on visualization after you type in a keyword.

It breaks down keyword listings to three different parts:

  1. Question: what, who, when, why?
  2. Preposition: for, like, with
  3. Alphabetical: keyword + a, keyword + b

With this tool, you can also get a ton of LSI keywords that you can easily sprinkle throughout your post.

2. BuzzSumo

buzzsumo-for-free-blogging-toolsWhat if you could find a topic that you know has the potential to go viral? That’s what BuzzSumo is all about.

It gives a list of posts that have got maximum amount of shares in a given period. This way you know the potential of the topic.

It’s easy to use interface is one of its many benefits that makes it one of my favorite tools. Not only does it hook you up with great data, it binds you to topical relevance. So, you don’t go off topic when searching for ideas.

Just looking at the above topics you can easily tell that list posts are the ones that get the most social love.

Can you do better than that?

3. Google Keyword Planner

google-keyword-plannerfor-free-blogging-toolsMeet Google’s most awesome and popular keyword tool, Keyword Planner. And Yeah, it’s totally free of cost.

In order to use this incredibly powerful keyword research tool, first of all you need to get an AdWords account. And then, you can start the journey to find the right keywords for your business.

Google Keyword Planner might not give you the exact keyword suggestions, but it surely gives you a pretty good number of variations to your keywords, followed by average monthly searches, level of competition (high, medium, or low), average cost per click, and much more.

Effective tip: You can find more blogging ideas by putting your competitor’s url into keyword planner’s landing page search box.

4. Google Trends

google-trends-for-free-blogging-toolsHow can I leave out one of the most versatile tools, Google Trends?

Google Trends displays a list of the top hot searches and charts of the day. You can also see searches by category.

Like other keyword research tools, Google Trends does not give you the actual keyword search number. But, it does not mean that it is completely useless. You need to be smart here and use this tool with the Keyword Planner tool to get the best results.

Rule content marketing by writing captivating headlines

Headlines are the bread and butter of great content. A great headline not only grabs a reader’s attention, it’s the main source of increasing click through rate from organic traffic.

According to a test done by Koechly at Upworthy, traffic varies up to 500% depending upon your headline.

Whether you need to engage your audience on social media, or increase the open rate of your emails, a magnetic headline carries a heavy load.

Here are the free blogging tools that can help you write enticing headlines.

5. Impact Blog Title Generator

Impact blog title generator is a great tool for quickly coming up with blog ideas and titles. Just like any other headline generator, you need to type in your primary keyword. It will then pull out hundreds of enticing title options that you can use.

Hit the heart button if you like any given titles. It will then be transferred to a notebook which you can email later.

One of the creative and fun ways of dealing with writer’s block in this tool is the writer’s block option. Click it and start doodling.

6. SEOPressor Blog Title Generator

seopressor-blog-title-generator-for-free-blogging-toolsIf you are a WordPress blogger, you will absolutely love this simple but highly effective tool. Yes, it comes with a WP plugin, but the web version is equally as useful.

You can simply type in your keyword and get a bunch of blog ideas (it has its own pre-decided keyword categories).

Then, it pulls out a list of easy to use headlines. You can also modify it so that it looks more convincing.

To get more blog ideas, you have to put in your email. And, it will send the list directly to your inbox.

7. Link Bait Title Generator

image: http://cdn.business2community.com/wp-content/uploads/2016/12/Link-bait-title-generatorfor-free-blogging-tools-1.png.png

link-bait-title-generatorfor-free-blogging-tools

Recommended for You Webcast, December 14th: Measuring Micro-Moments With Google Analytics

This is not a fancy tool with flashy visuals. However, as the name suggests it gets the job done. As a marketer, we need a headline that entices users to click.

Basically it pulls in headlines that can be a little buzzfeed-esque and targets click bait. If you are a blogger in an entertainment niche, you will fall in love with this tool. Some suggestions might be really insane but it gets the job done.

8. Emotional Marketing Value Headline Analyzer

image: http://cdn.business2community.com/wp-content/uploads/2016/12/Emotional-marketing-value-headline-analyzer-for-free-blogging-tools-1.png.png

emotional-marketing-value-headline-analyzer-for-free-blogging-toolsAccording to Psychology Today, consumer decision making is highly influenced by emotion. With this tool you can check the emotion weight of your desired headlines.

Although it’s not as colorful as the other tools in the market, it is easy to use and works perfectly. All you have to do is plug in the headline and choose an appropriate category. You will receive an EMV score that defines the emotional credibility of your headline.

37.50% may look bad as a number. But if you look closely, anything above 50% is considered the best. So, if you have anything within that range, you are doing great.

Add a touch of image beauty to make your blog attractive

Photos play an important role in making your blog visually stunning. If you have photography talent along with your writing skill, then trust me, you don’t need anything else.

The right post with the right photo is what audiences are looking for. But, in many cases, a blogger ignores the fact that images are an important component to user engagement and messes up with cheap stock images.

One case study states that a tweet with an image is likely to boost retweets by 35 percent.

Here is a list of awesome tools that I use to flood my post with top-notch free images.

9. Pixabay

image: http://cdn2.business2community.com/wp-content/uploads/2016/12/Pixabay-for-free-blogging-tools-1.png.png

pixabay-for-free-blogging-toolsFinding free high quality images that perfectly match your blog content can be a challenging and daunting task. To help you with your free stock photo hunt, Pixabay offers millions of high quality images free.

Pixabay is a resource created with no copyright restrictions. You can use the images for whatever purposes you want, even for commercial purposes too.

A great thing about Pixabay is that there is no registration required. You can simply jump in, find photos and begin to use them.

10. Death to the Stock Photo

image: http://cdn2.business2community.com/wp-content/uploads/2016/12/Death-to-the-Stock-Photo-for-free-blogging-tools-1.png.png

death-to-the-stock-photo-for-free-blogging-toolsAre you fed up with visiting websites in search of free stock photos? Well, here’s a solution for your problem.

Death to the Stock Photo sends you free high resolution photos of different categories to your email every month. All you need to do is submit an email address where you want to receive those images. Amazing, right?

Now, you can make your blog posts livelier and more visually appealing with the high quality resolution images that you receive from Death to the Stock Photo.

11. Evernote

image: http://cdn.business2community.com/wp-content/uploads/2016/12/Evernote-for-free-blogging-tools.png.png

evernote-for-free-blogging-toolsOne of the best ways to grab images is through screenshots. And, one of the best tools in the market to do that is Evernote. It not only gives you sleek and clean graphics, it organizes your images in a proper format.

First go to evernote and sign up for a free account. Then, download it’s free chrome plugin. Now, whenever you need to take a screenshot, click the little elephant icon in the top right hand corner. You can select the part and save it. It automatically gets saved in your evernote account.

12. PicMonkey

picmonkey-for-free-blogging-toolsAre you looking for a photo editing tool which can spruce up your images and make your blog look attractive? PicMonkey is the best tool to check out.

You can use this fantastic photo editing tool without downloading it to your computer.

With its awesome photo edit, touch up, design and collage features, you have got everything that you need to make your ideas come to life.

PicMonkey also publishes awesome guides to help you create your own visually attractive images. So, if you are an amateur designer and don’t have good experience with editing tools, then PicMonkey is what you need to have.

13. Canva

canva-for-free-blogging-toolsCanva is one of the most used photo editing tools in the world. From its drag and drop feature, the professional layouts and amazing design graphics, Canva has everything that you need for creating your own stunning images.

Whether you are an experienced designer or just a beginner, Canva makes image creation super easy and fun.

With millions of images, hundreds of fonts, numbers of free icons and shapes, and amazing photo filters; Canva is without a doubt the most loved photo editing tool online.

Make writing faster and easier

Anyone can write a blog, but only an experienced and skilled blogger can write an extraordinary piece of content that offers valuable insights and attracts user engagement.

There are millions of amazing blog posts uploaded every second, which grab people’s attention and compel them to share on social media channels. If you want your content to receive such attention from readers, then you need to write amazing and original content.

Do you have a favorite blogging tool that helps you with this?

There are tons of writing tools available online and choosing the right one definitely takes lots of your time and effort. Here are a few tools that can help you with easy and fast writing.

14. Google Docs

Many bloggers use their blogging platform to write and edit their content. But, are you aware of the blog editing and posting features of Google Docs?

Yes, you heard me correctly. Google Docs can be used as a blog editor and you can post your blog entries directly from it.

Google Docs is my favorite blog editor. It allows you to collaborate with others and its amazing spelling and grammar checking tools are worth trying. Being a product of Google itself, you can directly research your queries from it.

15. Readable

readable-for-free-blogging-toolsReadable is one of the most interesting free blogging tools, which quickly analyzes your text for readability. This awesome tool takes your text and analyzes it by giving it a score for the most used readability indicators. So, your text is easier to understand.

It gives you flexible options to carry out a test; test by url, test by directly entering your text, and test by entering a referral link.

16. Grammarly

grammarly-for-free-blogging-toolsIs your content free from grammatical errors? Readers really hate to read content with grammatical errors.

Posts with many grammar errors can make a reader lose interest in reading further. They might not even bother reading your future blog posts. So, make sure to perform grammar checks before publishing your blog.

Grammarly is one of the most used online grammar checkers. It checks for spelling, sentence structure, style, punctuation, alternatives, etc. All you need to do is copy your content and paste it into Grammarly’s online grammar checker.

You can add this tool to your chrome browser and easily use it whenever you need to.

Get more engagement on social media

You just published a post, and you immediately share it to your social accounts. What you see after a few days rattles you.

Only a couple of people have engaged with your post. Sounds familiar?

One of the many reasons why you aren’t seeing any engagement on social media is because you are not doing it right.

For example, your preferred audience may be in a different time zone than yours. The frequency and timing of your post depends completely on the industry and brands.

You can take something from what the big brands do. Every brand has a different set of times to post on Facebook, Twitter or share it on other social accounts. Always check the analytics of your social account to get a better grip of your audience.

After you know the best time, you can schedule your post with these tools and save time.

17. Buffer

buffer-for-free-blogging-toolsBuffer has to be one of the most efficient social media management tools I have ever used. Even though Hootsuite has more supported networks, and is bigger than Buffer, I feel Buffer is easier to use.

Just like any content scheduling tool, you can easily integrate your social media accounts and start scheduling your posts. It also gives you a brief analysis that lets you A/B test your headline versions.

18. Ahalogy

Pinterest can been a great source of traffic for many bloggers. Unfortunately, if you aren’t using the paid version, it’s not possible to schedule Pinterest pins from Buffer.

Out comes Ahalogy to solve this problem. You can easily schedule all your pins to your personal and community boards.

However, the catch is you have to get accepted by Ahalogy to start using it.

Once you get accepted, you have to place a code to track your results. If this is something you don’t want to do, you can download the Ahalogy plugin and it automatically pushes your content to your Pinterest account.

19. Click to tweet

ahalogy-for-free-blogging-toolsClick to tweet are tweetable quotes that are used widely on numerous blogs. What it basically does is offer more traffic from twitter and gives an easy one click path for the user to share your content.

Working with click to tweet is really simple. All you need to do is sign up for a free account. On your dashboard, you can type in the message you would like to tweet. Then, it generates a new line of code. Copy and paste it into the post that you want to display it. You can also see the engagement of your audience and click through rate of that simple tweet button.

Improve your productivity

The tough part after starting a blog is maintaining its quality. If you are a professional blog writer, then you must know how hard it is to write a quality blog with valuable insights at a given time.

Do you want to write better and faster?

There’s a number of free blogging tools that will not only make your writing easier but also help with your time management problem. Check out the time tracking tools listed below which can help you write faster.

20. Egg Timer

image: http://cdn.business2community.com/wp-content/uploads/2016/12/Egg-Timer-for-free-blogging-tools.png.png

egg-timer-for-free-blogging-toolsEgg Timer is a simple countdown timer, where you can enter the time that you want to work.

As a writer, you must know how easily time goes by once you start writing. You have no idea how much time you are giving to researching your work, editing or writing. With this free time tracking tool, you can find out how productive you are and manage time for each individual task.

To start, set the time for your task, hit the “Go” button to start time tracking. When the time’s up, you will see a pop-up appearing on the screen with the timer sound.

21. Toggle

image: http://cdn2.business2community.com/wp-content/uploads/2016/12/Toggle-for-free-blogging-tools.png.png

toggle-for-free-blogging-toolsToggle is a fun time tracking tool which can help boost your productivity.

This one-click time tracking tool allows you to add tasks, and after completing your work, check the dashboard to know how long you spent on each task.

If you are a writer who spends a lot of your time on research and writing, and are looking for a tool that can help you manage your time, Toogle is definitely worth a try.

Track visitors on your site

A thing that separates a good blogger from others is the way he or she keeps monitoring and tracking the web traffic they receive.

Yes, it is true that anyone can write, but not everyone is capable of writing a high quality user engaging blog. The problem seen in most startup bloggers is that they just keep writing blindly. They have no idea whether their blog is getting exposure or not.

To be a good blogger and improve your writing, you should know what is working, and what isn’t, so that you can make improvements.

With so many web traffic analyzer tools available online, you can easily track visitors and traffic to your blog.

Here’s my favorite 2 blog tracking tools:

22. Google Analytics

image: http://cdn.business2community.com/wp-content/uploads/2016/12/Google-Analytics-for-free-blogging-tools.png.png

google-analytics-for-free-blogging-toolsGoogle Analytics (GA) is the most popular and most used visitor tracking tool. And yes, it is totally free of cost.

This amazing tool not only gives accurate statistics on traffic, but it also tracks almost everything a cookie can store on each unique visitor. You can also see the live traffic status of your blog through GA.

It provides a variety of features like monitoring visitor’s behavior, source of incoming traffic, social media buttons, number of visitors each day, unique visitors, returning visitors, most visited pages, and much more.

23. Sitemeter

Sitemeter is another great analytics program which I use after Google Analytics. It comes in two versions: Free and Paid. You can simply use the free version as it offers almost all the tools a webmaster needs.

You can keep track of your visitors’ referral information and at the same time also find how many people are online on your blog.

Sitemeter allows you to see some of the most important information regarding your latest referring URLs, live visitors, and visitors from the last 1 hr, day and a week.

Wrapping up

Content creation should be the top priority of any blogger. I wish I could tell you that tools alone will make you a better writer, but that’s not true at all.

In fact, there are other key elements and methodologies that you need to implement to produce quality content. However, tools offer additional support and help you get things done more efficiently.

I hope these 23 free blogging tools can help you get through some tough times like they did for me.

**  This article first appeared on Business 2 Community on December 12, 2016.  Written by Nirmal Gynawali

 

 

35 WordPress SEO Tips to Succeed In Blogging

35 WordPress SEO Tips to Succeed in Blogging
35 WordPress SEO Tips to Succeed in Blogging

In this ever changing field, you can stay ahead of the curve with my WordPress SEO tips designed to provide you with what works to achieve results.

A great way to start the New Year – I heard from a very trusted colleague and want to share these wonderful search engine optimistion tips with you.  Over at www.onblast.com he got in touch to say Hi and Happy New Year.  We’ve not spoken for a wee while and really happy to hear from him and guess what?  Even though it has been longer that it should have been he wanted to share his latest post about WordPress and the secret tips of how to get success with blogging.  I am so grateful to him for sending me this I had to share it with you…ssshh don’t tell him!

So with that being said, welcome to the ultimate resource for WordPress SEO tips this side of a Tibetan monk who understands the mind of Google (I’m fairly certain he doesn’t exist).

WordPress is arguably the best blogging platform in existence, and it provides us with a lot of SEO tools that many of you may not know about.

Of course, there are an abundance of other practices in your structure and content that will also lend to a more optimized website, but we’ll get to all of that in due time.

For now, as the salad said to the dinner: “lettuce begin!”

The Secrets to Successful WordPress SEO (You’re Welcome)

“Optimizing your WordPress site is the first step toward real blogging success” [click to tweet]

It’s hard to believe anyone would give this out for free, but I’m Matt Banner, and although most people know me through my brother Bruce, you know, the big green guy (the Hulk) I’m sporting a brain that’s equally powerful and like him I want to use my power for good.

Hulk

(Source: Flickr)

Here’s what you’re going to learn by the end of this article:

Today’s Roadmap
  • A massive list of the best SEO practices out there
  • WordPress exclusive tips to maximize your blog’s potential
  • A sneak peek at the future of SEO and how you can prepare today
  • Step by step on How to Optimize WordPress with the Yoast Plugin

35 WordPress SEO Tips to Chew On

1) Pay attention how you structure your URL: as you create phenomenal posts, remember that WordPress allows you to tailor the structure of your permalinks (or URL) under the settings > Permalinks. You can utilize a custom structure (my recommendation) or pick something different.

Just know that the shorter, the better (i.e. onblastblog.com/get-more-traffic). You don’t need to fit every single word of your article title in the URL.

2) Install the Yoast WordPress SEO Plugin: Of all the plugins out there, this is the one you need for your blog. This will help you keep track of your optimization and allow you to tailor other features of your blog without the need for multiple plugins. Yoast will keep your website clean and on track.

Yoast

3) Add Internal Links: When you’re working on a new post, make sure you link to other relevant ones on your blog to increase the networking structure and keep the other posts in the limelight.

This is one of those blogging best practices you should make a habit of doing when you first start your blogSee what I did there?

4) Optimize Images: This is relatively easy and comes included with WordPress. When you’re uploading and inserting an image on your blog, there are fields to provide an alternate text, caption, and description.

Use them all. These all add to the organic visibility of the image, so don’t forget to use them.

5) Content is for People First: Some bloggers get all caught up in throwing as many keywords into a post as possible, and while having your primary and LSI keywords present is certainly needed to help people understand what you’re talking about, ultimately the usefulness of your content will decide how well it performs in search engine results.

Make it well-written, unique, and above all else, useful for your readers.

6) Generate More Brand Mentions: Brand mentionsHaving your posts linked on other blogs is an important step in building a strong organically-focused blog.

Essentially, they are 3rd party recommendations that scream “What you’re doing is awesome”. That being said, you don’t need links from sites that aren’t in your niche or don’t relate to your topic.

Remember, your goal is ultimately about judging the usefulness of your site for users.

7) PageRank isn’t as Important as You Might Think: The way pages are viewed and ranked by search engines is part of a huge machine like algorithm. It’s been widely noted that using page rank as a ranking factor is no longer recognized.

8) Ensure your Title Tag Contains the Most Important Words: The title tag, which displays on Google and other search engines, shouldn’t just be the company name or the name of your blog. Each title tag should accurately describe what will be on that given page.

Practicing this will better improve your SEO and proudly display the content of the post.

Title tag example

9) Make Your Hyperlinks Keyword Phrases: This is a simple tip, but an important one. If you’re linking to an article about common mistakes bloggers make, don’t just say “click here”, use the phrase so readers know what they’re clicking on.

10) Long-Tail Keyword Phrases Beat Lonely Ones: Long tail keywordsYou can pick and choose keywords like you’re the king or queen of the apple bobbing contest, but the real way to utilize these keywords is by placing them in phrases that are relevant to your topic.

If you’re talking about cooking dessert dishes, then expand on that like so: “Our detailed recipes will help you craft the finest dessert dishes.”

11) From the Beginning, Your Design Should be SEO Focused: Your blogs design, whether it’s done by you or by a web designer, needs to be focused on organic search traffic.

While fancy colors and animations are nice, the search engines are looking at text and image descriptions, they might as well be color blind. Bottom line: Don’t get too cute or too fancy with flash and javascript.

12) Get your Site Indexed: Using a tool like Google Search Console will help you establish a clear connection between your website’s content and the Google search engine.

Navigate to Search Console and submit an XML sitemap to make sure your content is indexed as quickly as possible. You can easily create an XML sitemap with the Yoast plugin I touched on earlier.

13) Structure Your Site With Simplicity: A complicated and disorganized blog isn’t going to get a lot of readers or backlinks.

Don’t go crazy with folders and subfolders. Keep things organized and if people want to look at older posts, make sure that’s easy to do as well.

14) Always, Always Reciprocate: Sourcing other contentNot only is it common courtesy to link & reference other sites that have furthered the topic conversation you’re writing about, but doing so will help build your popularity and improve your authority (so long as they’re quality trusted sites that are applicable to the same topic) in your particular niche.

15) Content Needs to be Unique and of High Quality: You can write about the psychological profile of the common household cat all you want, but if the content isn’t of high quality (meaning no keyword stuffing, or a litany of grammar and punctuation issues) then you’re not going to see the results you want.

Creating content that does both of these things will be infinitely more noticeable to Google.

16) Choose a Single Main Keyword Phrase: Don’t try to create a single post that addresses multiple keyword phrases. Find one that most represents your content and use it sparingly in the post.

Branch off of that keyword with secondary keywords and relevant topics to further expand on the subject matter.

17) Your SEO Must Lead to a Strong CTA (Call to Action): Much like dousing logs in lighter fluid, it’s all for naught if you don’t light a match to ignite the flames. At the end of your posts, you should always leave the reader with something to do.

It could be a sign up for your newsletter, or an invitation to comment. It could also be an opportunity to purchase your products or services. Make sure this is present, and that it’s clear and concise.

18) Never Stop Researching: IdeasAnything involving SEO is only a present solution or tactic.

The landscape of this is always changing. With new updates to Google and Yahoo, the methods by which pages are displayed and ranked is always changing. Staying current on these trends and algorithms is the best way to stay ahead of the curve.

19) The Text Around Your Images Matters: As mentioned earlier, the caption, description and ALT-Text attached to your images helps them rank well in search engines.

What you’re saying when the image appears (the text around it) also matters. SEO is relying more on how things connect and less on specific keywords, so remember to make everything fit together.

20) Your Social Media Presence is Huge: Having your blog posts present on Facebook, Twitter, and other social media sites goes hand in hand SEO. Installing a social media plugin on your WordPress blog will also allow people to share your posts on their networks, further spreading the influence of your site.

21) Mix-Up the Types of Content on Your Blog: It’s not about text and pictures, you need to get more creative than that. Publish videos, record podcasts, and try new things with your posts. You never want to shatter the style or voice you’ve established, but that doesn’t mean you can’t stretch the types of content you deliver to other forms.

22) Use Clean and Simple Themes: Designed ThemeThink minimal.

The more code that search engines have to search, the harder it’s going to be for your content to stand out.

Use simple themes that are light on coding and run fast. This way your content is found faster and easier by search engines and ultimately by your readers.

23) Create an XML Sitemap: This is essentially a map of your website that Google can use to properly understand what pages you have.

Creating one of these can be done using an SEO plugin, or with other sitemap specific plugins, but regardless of how you do it, this is an essential action that will make your site infinitely more readable for search engines like Google.

24) Don’t Index Every Single Page: All the pages of your blog don’t need to be indexed as some of them are just, well, there. The ones that provide value to readers, the ones with content are the ones that should be viewed by search engines. That being said, if you index your category pages on your blog, consider adding a paragraph or two about what’s in that category.

This adds value to the page, and being that’s a detailed description, it will only show up for that category, this is key because simply placing a post teaser or teasers on the page will still allow that content to appear in other searches.

SEO WordPress Tips for 2015

25) Keep Your WordPress Up to Date: The updates for WordPress that come down the pipeline are important.

They ensure that your security is solid, but they also alter any possible errors or glitches in the coding that could be hurting your SEO ranking. You don’t want anything holding you back, but more than that you don’t want your site getting hacked.

26) Remove Defaults from Your Site: Configure SettingsWhen you’re first developing your WordPress blog, you’re going to see defaults that can hurt your SEO. For example, in the beginning, the posts are categorized.

As mentioned above, you can create category pages with their own unique content and index them for an SEO boost.

In addition to things like that, consider changing default messages like “Hello World!” and others that are put there as placeholders. These look unprofessional on a live website and your readers will recognize them as they stand out from the rest of your blog’s style.

27) When Customizing your URL, Remember Keywords: I mentioned earlier changing the URL from the default setting, but there’s something to be said about customizing them yourself to include the title of your blog post that remains as small and simple as possible.

Focus on the keywords and remove things like “and” “a” and “is” from the permalink.

28) Avoid Duplicate Content by Creating a Static Homepage: Identical content is the bane of any blogger’s existence. When you setup your WordPress site, the default is posting your latest content on the homepage. The problem with this is that showing the content on the homepage and in the respective post creates that dreaded duplicate content.

To fix this, create a page for blog posts and go to the reading settings. Once you’ve done this, choose between latest posts or a static page for the front page displays.

Each article you post should be represented by an excerpt, then double check that the discourage search engines from indexing this site is not selected.

29) Track Your Progress with Google Analytics: Analytics & GrowthUsing an analytics tool such as Google Analytics will help you monitor your progress.

you should always be aware of how well you’re doing, and this is the way.

The results of a tracking program will help you find 404 pages, see how long people stay for, and how much traffic you’re getting from search engines.

All of this information will help you better understand what’s working, and what isn’t. When you finally find that ‘secret sauce’ based on all of your efforts and the results to prove it, then your analytics account should look something like this:

Good Analytics Screenshot

30) Make Sure You’ve Got the Date Right: New and fresh content is great for SEO, but WordPress uses a default UTC time zone when you set it up. If this time zone isn’t correct for your location, your new content may not be noticed by search engines.

When searching for new content, Google check the time set on your WordPress, not the time and date it actually went up.All you have to do to fix this, is head into the settings > General and you’ll see the time zone. If you need help figuring out which time zone is yours, Wikipedia has a handy chart.

Looking Into the Future: How SEO is Evolving (And How You Can Stay Ahead of The Curve)

As time goes on, the way that Google searches changes constantly. In 2013 there were a number of updates for example, some small, and some large.

With each of these updates the SEO landscape changes and we must in turn change with it. While the changes are beneficial and contribute to the overall whole, they are still radical in some aspects. Here are the updates issued in 2013:

Panda #24: First update of the year issued on January 22nd.

Panda #25: This was the last update before the Panda update was added into the core algorithm.

Hummingbird: This was a major update to the core algorithm, modifying semantic search among other SEO tactics in a big way.

Penguin 2.0./2.1: These were both minor updates that didn’t touch the main algorithm.

So, why did I show you a list of oddly named updates? Well, of the five updates, two of them were fairly major. This means that several times per year, the way we understand SEO changes. I know, that seems scary, but you needn’t be afraid.

When it comes down to it, Google is just trying to make their search results the best they can be for users. Speaking of users, don’t forget to use a handful of these WordPress plugins to improve your reader’s experience on the site.

SEO Cycle

Staying ahead of the curve isn’t about reading every last update note (that would help though if you can understand them) it’s about understanding what Google defines as a high-quality website. If you meet these standards, then the search engine is looking for you instead of you looking for it. That’s gotta be a nice confidence boost.

So, with that in mind, here are characteristics of a high-quality site in Google’s eyes:

  • Original, Quality and Correct Content
  • Trustworthy and Credible
  • Nothing biased or one-sided (use perspective)
  • Minimal to zero consumer complaints
  • Content should be comprehensive and thorough

 

A low-quality or unoptimized website has paid links everywhere, way too many ads, and little to no content.

And you know what proves all of this? Your analytics account: The average amount of time a reader stays on your website, how many pages do they visit, etc.

What About the Future?

With time flying past us, we’ll be talking about 2015’s update logs before you know it, but we’ve already seen some big changes coming down the pipeline.

In order to keep you on top of how things are going, I’m going to give you some final tips that will help you stay at the forefront of these constantly changing times.

31) Promote Your Content

Promotional outreachI know, you’re probably thinking that you’ve heard the word “content” enough times to make your ears bleed, but hear me out on this one.

Older SEO resources will tell you that proper structure, keywords, permalinks, site mapping, and so on will be enough, but they’re not anymore. Those things are still important, in fact, they keep you afloat. They don’t, however, elevate you to greatness.

The SEO tips I’ve provided will act as your life jacket in the ocean of the internet, but you’ve got to reach out and grab something to hold onto if you want to take off.

This is done through marketing. When you write your posts, make them unique, powerful, and irresistible. Give people the power to share it with social media plugins, and spread the word! This is one of the best ways you can promote your blog and increase traffic to it.

A post on Quicksprout from Neil Patel stated that 95% of your SEO is attributed to your link profile.

What’s that about?

Essentially it means that you must produce top notch content and market it to your targeted audience, as well as similar websites in your industry.

This will help contribute to building up a link profile that Google approves of, which in return will allow your site to rank higher in the search engine results pages.

32) SEO and Public Relations Are Merging

I know, it’s scary, but this is the way of the future. In a video posted by Matt Cutts of Google fame, he spoke about the importance of integrating PR tactics into your SEO:

“Over time, backlinks will become a little less important. If we could really be able to tell, you know, Danny Sullivan wrote this article…or Vanessa Fox wrote this article, something like that, that would help us understand — okay, this is something that we can tell, 1) it’s an expert, 2) it’s an expert in this particular field.”

In essence, people want to know who is writing these articles. When Google Authorship was still around, these profiles would rank incredibly high, along with Wikipedia pages, and expert news articles.

Suddenly it became about more than the content, it was about who wrote it and what their presence is on the internet. While it may seem hard to grasp, it’s important that going forward, your content is optimized, marketed, and that the author of the post has an equal presence and profile.

33) Google’s Algorithm is Smarter Than You

Blast offYou may be a certified genius, but it means nothing when compared to the might of Google.

In May of 2014 they celebrated 16 years and in those years, numerous changes and modifications to the search algorithm have resulted in one singular truth: you can’t trick Google.

Back in the early days, there were tricks and workarounds that you may still see online, but check the date on those articles, because those things don’t work anymore.

A great example is co-occurrence which is one of the recent developments. This concept allows the search engine to predict how one phrase will spark other ones.

If those phrases are present, the page ranks higher for relevancy. So if I were to say “Mickey Mouse” then other phrases like “Disney World” “Magic Kingdom” and “Minnie Mouse” will relate to that original term.

34) Social Profiles Matter More Now Than Ever

Social

When looking at sheer numbers of search inquires, YouTube, Facebook, and Twitter have upwards of two billion searches per day.

With all of these incoming searches, SEO is now becoming more social than ever. We always want to market our content, but now we need to market ourselves.

Just like the rise of PR in SEO, people are going to look for your presence on Facebook, Twitter, and so on.

Your persona and your reputation online through these sites will greatly affect the success of your blog.

Obviously you don’t want to be fake, but just like an embarrassing picture can sabotage a job interview, the same principle now applies to your readers. Put your best face online.

35) Future Concept: Entity Salience

A Google Research paper recently mentioned the concept of entity salience. This is some future level stuff but you can prepare for it now and it will pay off in the long run.

Beyond using keywords to determine relevance, this technique uses “entities” on the page, examining the known relationships between them to better understand the content.

Anything that is distinct or well-defined is an “entity.” If the relationship between entities is strong, it adds more relevance to the overall page.

Entity Salience

For example, if we’re writing about HBO, we could go into shows that the channel broadcasts like Game of Thrones, but we could go even further and establish entity salience by mentioning specific characters like Jon Snow or Arya Stark, or Ned Stark, thereby strengthening the relationships between these entities.

Setting Up Your WordPress for Success

Like me, if you’ve ever tried to fully optimize your WordPress blog for success then you would know first hand that you’ve driven yourself crazy trying to figure it out.

“What chu talkin about Matt?”

What I’m talking about is the irritating plugins, themes etc. that get in the way of our optimized WordPress blog.

Here’s a quick step by step tutorial on how to optimize it specifically using Yoast:

Step 1: Descriptions & Titles

Titles & Descriptions

WordPress SEO by Yoast features very useful settings that give you ultimate control over title & descriptions. This applies to all post & page types.

Step 2: Indexation

Indexation

Under “post types” ensure that posts and pages are both left unchecked so they are indexed. There’s no need to keep media indexed, however.

Indexation 2

Categories do not HAVE to be indexed. Deciding whether or not to index your category pages depends on whether you anticipate those pages to rank on search engines.

In addition to that, a category page (like any indexed page) HAS to have unique and valuable content that can’t be found elsewhere.

Meta Settings

Step 3: XML Sitemaps

XML Sitemaps

Please make sure you’re not using any other plugins that handle XML Sitemaps – this can cause confusion for your WordPress.

When you’re excluding post types and taxonomies, only check mark the types of pages you DO NOT want indexed. Performing this step the right way will help you with an optimized XML Sitemap.

Step 4: Permalinks

Permalinks

I would strongly advise you to strip the /category/ off of category URLs. The shorter and more succinct your URLs are, the better.

I would also enforce a trailing slash on all category and tag URLs as well as removing stop words from slugs. Slug is another word for URL.

After configuring the permalinks, your Yoast plugin is all set and optimized for success! Now, on to the meat of this article, my very own WordPress tips for you to keep in your back pocket.

Some Final Thoughts

SEO is always a subject that constantly changes. Just about every tactic sticks around in one form or another, but they always evolve.

Constant changes on a yearly basis can be seen, and things that worked six months ago won’t work now. It’s not something to be afraid of, but it is something to be aware of.

We can prepare for the future by staying abreast of changing elements in SEO and always focusing our content on being unique and high-quality for our readers. If you’re writing for them, you’ll never fail.

Keep these tips in mind, but never let them leave yours. Now that we know how PR is affecting SEO, we can also seek to improve our social media presence as we market our content.

These are all great WordPress SEO tips, so make sure you’re using them all as your make your mark.

It’s a lot to take in, especially the concepts of Entity Salience, but I promise, you’ve got this. Keep this blog bookmarked as we continue exploring the best ways to blog, and as always don’t forget to tell me about your opinions and your SEO tips in the comments below.

Thanks for reading!

Source: WordPress SEO Tips to Succeed In Blogging