10 Reasons Why Social Media Is Good For Business

Business and Social Media Are Good for Each Other

Thank you very much to Tom Duffy at Strategy Social Media for agreeing to let me post this, their latest article, in full on Virtuadmin.uk.

You can create a buzz – Get the word out about your products and services in a way that promotes online conversation and increases engagement.

Build relationships and become more personal – (expanding on the first point) Use a variety of social media, and you’ll build relationships with customers and potential customers. Trust comes through honesty and sincerity.

Branding – It is extremely important for a small business to create a recognisable identity for your product or service. This is the way the customer perceives you, and what better way to do this than the use of social media?

It opens up the line of communication between business owner and millions of potential customers – Millions of people who could possibly become customers? You could not have this easily in the offline world. Thank you social media!

Social networking with potential clients and customers from all over the globe – With social networking sites such as Facebook, Linkedin, and Twitter (among many, many others) you can hold personal conversations with each of your customers. Tell them about new products, sales and coupons, suggestions and tips – the topics are endless!

Small businesses can compete with the large companies – In the past, this was very difficult with the advertising and marketing budgets of large companies. With the right type of viral social media, you could potentially get an immense amount of traffic which keeps coming for a long time.

Online reputation management – Social Media is a good way to keep an eye on what other people are saying about your name, company, or brand online – and if any problems or complaints arise, they can be dealt with.

Social media is much cheaper than traditional marketing and advertising – Social media marketing shouldn’t cost a small business nearly as much as traditional advertising. If you do it yourself it might not cost anything at all. It will, however, cost you time. This is why it is a good idea to hire someone to help with the social media marketing.

Find out exactly what your customers want – Social media is amazing in so many ways, as you can see from the last 8 reasons. But, maybe one of the most amazing things about it is that you don’t have to wonder what your customers want. Do you want to know what they want? Just ask them!

It provides another way for potential customers to find you – If you’re not high enough in the search engines for potential customers to find you, don’t worry they can still find you through social media. Even if you’re not on the front page of Google, it doesn’t mean you can’t receive traffic.

So there you have it. All small businesses should take advantage of the benefits social media can provide you with, it’ a no-brainer!

Follow our Twitter for more tips on Social Media @StrategySMedia

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25 Visual Content Marketing Tools To Engage Your Audience by Tomas Laurinavicius

Today I’m sharing a list of 25 visual content marketing tools to engage your audience. It will help you to enrich the storytelling experience you’re creating.

Desygner is an online design tool that lets you create banners, posters, invitations, Facebook covers, social media posts and more, all for free.

Snappa is on of the easiest graphic design tools you’ll ever use. It allows you to create amazing designs without the help of a graphic designer.

Canva makes it super easy to create graphics that get engagement on social media. There’s plenty of templates for marketers from email headers to blog graphics.

Piktochart is an easy-to-use infographic maker. It will take your visual communication to the next level, without hiring a professional designer.

Prezi makes presentations stand out and get remembered. Unlike static slides, it combines motion, zoom, and spatial relationships to engage your audience and help them remember your message.

Visage is a design and visual content creation tool for content marketers who need to create a lot of visual content.

Curalate is a visual commerce platform that connects content to commerce throughout the customer journey to generate awareness, increase engagement and drive revenue.

Storify gives you the tools to create the best evergreen and live blog stories, uniting traditional storytelling with engaged audiences.

PlaceIt lets you upload images of your product or website and insert them into high-quality photos for free. No Photoshop needed.

Silk is a data publishing platform. It lets anyone create interactive data visualizations, publish websites, and tell interactive stories.

ThingLink lets you create custom interactive images by adding clickable icons to links, video, text, music, other images, you name it.

Pablo by Buffer is a simple yet powerful design tool to help you become a better social media marketer. It’s designed for social sharing and makes it very easy to capture images to share directly to social networks or to add to your social content.

SlideShare is the biggest slide hosting service in the world. While it doesn’t provide creation tools, it’s a perfect place to find inspiration for your visual content or upload your own documents, presentations, infographics and more.

Polarr is free and powerful online photo editor. Simply put it’s the pro photo editor for everyone. From high-precision color tools to advanced clarity and dehaze filters, Polarr brings free pro photo editing tools to your mobile device.

ChartBlocks is an online chart building tool. You can easily design and share a chart in minutes. Import your data, design your chart and then start sharing it.

Infogr.am is the world’s most popular infographics creator. You can easily add graphs, maps, text, and even playable videos without diving deep into a design program.

Datawrapper empowers you to create amazing visualizations in seconds. You can use visuals to reflect numbers-related content by creating engaging presentations and infographics.

InVision is the world’s leading prototyping, collaboration & workflow platform. It’s a great solution for publishing clickable and interactive high-fidelity prototypes in minutes.

Venngage is another great online tool for creating beautiful infographics. To get started choose from hundreds of professional templates for infographics, reports, posters, promotions and social media posts.

Easel.ly lets you create and share visual ideas. You can choose from thousands of reporting, timeline, resume and process templates.

Issuu is the largest collection of free-to-read publications from incredible publishers around the globe. You can publish content such as magazines, catalogs, eBooks and more on this free platform.

Adobe Post empowers you to create stunning social graphics in seconds. A perfect tool for content marketers on the go.

Uberflip is a content experience platform that aggregates all of your content (blog articles, eBooks, videos, white papers, and more) so you can create, manage, and optimize tailored content experiences for every stage of the buyer journey.

Apester is a digital storytelling platform that allows you to create and embed surveys, personality tests, video quizzes and polls into your social posts.

Mapme is one of the most powerful map creators out there. You can easily create, customize, grow and promote your maps. The best part? No coding needed.

What’s your tool of choice?

That’s a big list to choose from. What tools do you use for your visual content marketing needs? Share them by leaving a comment or tweet me @tomaslau.

*This post by Tomas Laurinavicius first appeared on Forbes Tech on 11th May 2016.

 

 

 

Planning For SEO Success In 2016

Four Things To Remember When Using Typography In Marketing

4 Things to Remember When Using Typography In Marketing

Using the perfect font is essential for good digital brand marketing. It is important to capture people’s attention and font is a foundational element of this process. Johannes Gutenberg invented the printing press in the late 1440’s and typography came to exist. Molds were created into metal type casts that made particular fonts that were used in printing. Modern technology today has allowed several versions of the same font to be created, generating typeface families. Read on for important tips on how to navigate through various typefaces to find the perfect brand and master typography in marketing.Readability

Sans-Serif vs. Serif are two branches of font families and are imperative to good brand marketing. Readability attracts a customer’s eye and keeps them reading about the products and services being offered. Choosing certain fonts and typefaces ensures consistent readability and furthers the success of your product.

Sans-serif fonts do not have lines on the edge of text and are considered easier to look at. This increases readability and sans-serif fonts are often used in titles and subtitles for this purpose. In recent years, sans-serif fonts have become used more often in body copy on websites but are traditionally used for headlines.

Serif fonts have extra lines and detailing on the lettering and are often used in body copy because it arguably increases readability. Sans-serif fonts can often lose the reader’s eye and serif fonts ease the reading process and help people keep their place in bodies of text.

Differentiating between Titles and Body Copy is another part of choosing the best typefaces for ideal brand marketing. The title and logo in brand marketing must be distinctly different from the body text used on the website. Subtitles used must also not clash with the title or logo or it will result in a chaotic and unappealing webpage.

Kerning is the spacing between the letters of a title and is a central element to the title. The font used in the logo or title cannot be too close together or it will not be easily legible. The leading in the body copy follows similar rules. Leading is the space between lines of text and special attention needs to be taken to ensure that the space between lines is appropriate so that the text is decipherable.

Accessibility

The typography used must be accessible on different mobile interfaces. One source of type may look readable on a large mac computer yet when accessing the webpage on a smartphone, the body copy becomes illegible. It is important to double-check the accessibility of various fonts on different devices.

Many free sources of typography are not reliable on the interweb. Certain fonts are available for a limited time and then disappear due to copyright infringement or other issues and the webpage becomes unreadable. It is more viable to utilize reliable sources of typography such as Typekit, a licensed source for fonts that can be rented or purchased at a reasonable cost.

Personality

Different typefaces reflect a different company ethos. Classic and traditional fonts tend to lean towards an audience that is looking for a reliable and traditional company. Modern and Fresh type fonts lend themselves to young urban professionals looking to move forward into more futuristic company sources. Funky fonts are more stylistically creative and are appropriate for audiences that are younger and more attracted to fun interfaces. Lastly, elegant typefaces appeal to clothing companies and exudes femininity.

Consistency

Using consistent typography is vital to good brand marketing. Titles and logos should be repeated to present a uniform design model as well as similar body copy on different webpages. Using various fonts creates chaos and detracts the eye.

It is also important to use consistent color schemes with type. Contrasting colors are a good choice but they must be constant or it will not create a cohesive brand.
http://www.business2community.com/marketing/four-things-to-remember-when-using-typography-in-marketing-01290021#Em3WYhzQI5ylkv2E.99

 

Source: Four Things To Remember When Using Typography In Marketing