Are you ever worried about maintaining an engaged blog audience?
It all starts with detailed research and using the right blogging tools.
Here is the deal: Tools alone won’t solve your problems, but they will help you get things done more efficiently.
With that being said, I have compiled a list of 21 free blogging tools that you can start using today. These tools are a great way to improve your performance as a blogger, in terms of workflow, writing quality and visuals.
A perfect topic can make or break your content workflow
It doesn’t matter how great you are at writing, every now and then you will fall into a blogger’s pit AKA blogger’s block.
According to Allee Creative, producing enough content and content that engages, are the two most difficult struggles that over 50% of B2B marketers face.
Creating enough content is proportional to blog topic ideas. If you can’t find topics to write about, you can’t fill up the content calendar.
These are the tools that will you help find blog topics every day.
What if you could find a topic that you know has the potential to go viral? That’s what BuzzSumo is all about.
It gives a list of posts that have got maximum amount of shares in a given period. This way you know the potential of the topic.
It’s easy to use interface is one of its many benefits that makes it one of my favorite tools. Not only does it hook you up with great data, it binds you to topical relevance. So, you don’t go off topic when searching for ideas.
Just looking at the above topics you can easily tell that list posts are the ones that get the most social love.
Meet Google’s most awesome and popular keyword tool, Keyword Planner. And Yeah, it’s totally free of cost.
In order to use this incredibly powerful keyword research tool, first of all you need to get an AdWords account. And then, you can start the journey to find the right keywords for your business.
Google Keyword Planner might not give you the exact keyword suggestions, but it surely gives you a pretty good number of variations to your keywords, followed by average monthly searches, level of competition (high, medium, or low), average cost per click, and much more.
Effective tip: You can find more blogging ideas by putting your competitor’s url into keyword planner’s landing page search box.
How can I leave out one of the most versatile tools, Google Trends?
Google Trends displays a list of the top hot searches and charts of the day. You can also see searches by category.
Like other keyword research tools, Google Trends does not give you the actual keyword search number. But, it does not mean that it is completely useless. You need to be smart here and use this tool with the Keyword Planner tool to get the best results.
Rule content marketing by writing captivating headlines
Headlines are the bread and butter of great content. A great headline not only grabs a reader’s attention, it’s the main source of increasing click through rate from organic traffic.
Impact blog title generator is a great tool for quickly coming up with blog ideas and titles. Just like any other headline generator, you need to type in your primary keyword. It will then pull out hundreds of enticing title options that you can use.
Hit the heart button if you like any given titles. It will then be transferred to a notebook which you can email later.
One of the creative and fun ways of dealing with writer’s block in this tool is the writer’s block option. Click it and start doodling.
This is not a fancy tool with flashy visuals. However, as the name suggests it gets the job done. As a marketer, we need a headline that entices users to click.
Basically it pulls in headlines that can be a little buzzfeed-esque and targets click bait. If you are a blogger in an entertainment niche, you will fall in love with this tool. Some suggestions might be really insane but it gets the job done.
Although it’s not as colorful as the other tools in the market, it is easy to use and works perfectly. All you have to do is plug in the headline and choose an appropriate category. You will receive an EMV score that defines the emotional credibility of your headline.
37.50% may look bad as a number. But if you look closely, anything above 50% is considered the best. So, if you have anything within that range, you are doing great.
Add a touch of image beauty to make your blog attractive
Photos play an important role in making your blog visually stunning. If you have photography talent along with your writing skill, then trust me, you don’t need anything else.
The right post with the right photo is what audiences are looking for. But, in many cases, a blogger ignores the fact that images are an important component to user engagement and messes up with cheap stock images.
Finding free high quality images that perfectly match your blog content can be a challenging and daunting task. To help you with your free stock photo hunt, Pixabay offers millions of high quality images free.
Pixabay is a resource created with no copyright restrictions. You can use the images for whatever purposes you want, even for commercial purposes too.
A great thing about Pixabay is that there is no registration required. You can simply jump in, find photos and begin to use them.
Are you fed up with visiting websites in search of free stock photos? Well, here’s a solution for your problem.
Death to the Stock Photo sends you free high resolution photos of different categories to your email every month. All you need to do is submit an email address where you want to receive those images. Amazing, right?
Now, you can make your blog posts livelier and more visually appealing with the high quality resolution images that you receive from Death to the Stock Photo.
One of the best ways to grab images is through screenshots. And, one of the best tools in the market to do that is Evernote. It not only gives you sleek and clean graphics, it organizes your images in a proper format.
First go to evernote and sign up for a free account. Then, download it’s free chrome plugin. Now, whenever you need to take a screenshot, click the little elephant icon in the top right hand corner. You can select the part and save it. It automatically gets saved in your evernote account.
Are you looking for a photo editing tool which can spruce up your images and make your blog look attractive? PicMonkey is the best tool to check out.
You can use this fantastic photo editing tool without downloading it to your computer.
With its awesome photo edit, touch up, design and collage features, you have got everything that you need to make your ideas come to life.
PicMonkey also publishes awesome guides to help you create your own visually attractive images. So, if you are an amateur designer and don’t have good experience with editing tools, then PicMonkey is what you need to have.
Canva is one of the most used photo editing tools in the world. From its drag and drop feature, the professional layouts and amazing design graphics, Canva has everything that you need for creating your own stunning images.
Whether you are an experienced designer or just a beginner, Canva makes image creation super easy and fun.
With millions of images, hundreds of fonts, numbers of free icons and shapes, and amazing photo filters; Canva is without a doubt the most loved photo editing tool online.
Make writing faster and easier
Anyone can write a blog, but only an experienced and skilled blogger can write an extraordinary piece of content that offers valuable insights and attracts user engagement.
There are millions of amazing blog posts uploaded every second, which grab people’s attention and compel them to share on social media channels. If you want your content to receive such attention from readers, then you need to write amazing and original content.
Do you have a favorite blogging tool that helps you with this?
There are tons of writing tools available online and choosing the right one definitely takes lots of your time and effort. Here are a few tools that can help you with easy and fast writing.
Many bloggers use their blogging platform to write and edit their content. But, are you aware of the blog editing and posting features of Google Docs?
Yes, you heard me correctly. Google Docs can be used as a blog editor and you can post your blog entries directly from it.
Google Docs is my favorite blog editor. It allows you to collaborate with others and its amazing spelling and grammar checking tools are worth trying. Being a product of Google itself, you can directly research your queries from it.
Readable is one of the most interesting free blogging tools, which quickly analyzes your text for readability. This awesome tool takes your text and analyzes it by giving it a score for the most used readability indicators. So, your text is easier to understand.
It gives you flexible options to carry out a test; test by url, test by directly entering your text, and test by entering a referral link.
Is your content free from grammatical errors? Readers really hate to read content with grammatical errors.
Posts with many grammar errors can make a reader lose interest in reading further. They might not even bother reading your future blog posts. So, make sure to perform grammar checks before publishing your blog.
Grammarly is one of the most used online grammar checkers. It checks for spelling, sentence structure, style, punctuation, alternatives, etc. All you need to do is copy your content and paste it into Grammarly’s online grammar checker.
You can add this tool to your chrome browser and easily use it whenever you need to.
Get more engagement on social media
You just published a post, and you immediately share it to your social accounts. What you see after a few days rattles you.
Only a couple of people have engaged with your post. Sounds familiar?
For example, your preferred audience may be in a different time zone than yours. The frequency and timing of your post depends completely on the industry and brands.
You can take something from what the big brands do. Every brand has a different set of times to post on Facebook, Twitter or share it on other social accounts. Always check the analytics of your social account to get a better grip of your audience.
After you know the best time, you can schedule your post with these tools and save time.
Buffer has to be one of the most efficient social media management tools I have ever used. Even though Hootsuite has more supported networks, and is bigger than Buffer, I feel Buffer is easier to use.
Just like any content scheduling tool, you can easily integrate your social media accounts and start scheduling your posts. It also gives you a brief analysis that lets you A/B test your headline versions.
Pinterest can been a great source of traffic for many bloggers. Unfortunately, if you aren’t using the paid version, it’s not possible to schedule Pinterest pins from Buffer.
Out comes Ahalogy to solve this problem. You can easily schedule all your pins to your personal and community boards.
However, the catch is you have to get accepted by Ahalogy to start using it.
Once you get accepted, you have to place a code to track your results. If this is something you don’t want to do, you can download the Ahalogy plugin and it automatically pushes your content to your Pinterest account.
Click to tweet are tweetable quotes that are used widely on numerous blogs. What it basically does is offer more traffic from twitter and gives an easy one click path for the user to share your content.
Working with click to tweet is really simple. All you need to do is sign up for a free account. On your dashboard, you can type in the message you would like to tweet. Then, it generates a new line of code. Copy and paste it into the post that you want to display it. You can also see the engagement of your audience and click through rate of that simple tweet button.
Improve your productivity
The tough part after starting a blog is maintaining its quality. If you are a professional blog writer, then you must know how hard it is to write a quality blog with valuable insights at a given time.
Do you want to write better and faster?
There’s a number of free blogging tools that will not only make your writing easier but also help with your time management problem. Check out the time tracking tools listed below which can help you write faster.
Egg Timer is a simple countdown timer, where you can enter the time that you want to work.
As a writer, you must know how easily time goes by once you start writing. You have no idea how much time you are giving to researching your work, editing or writing. With this free time tracking tool, you can find out how productive you are and manage time for each individual task.
To start, set the time for your task, hit the “Go” button to start time tracking. When the time’s up, you will see a pop-up appearing on the screen with the timer sound.
Toggle is a fun time tracking tool which can help boost your productivity.
This one-click time tracking tool allows you to add tasks, and after completing your work, check the dashboard to know how long you spent on each task.
If you are a writer who spends a lot of your time on research and writing, and are looking for a tool that can help you manage your time, Toogle is definitely worth a try.
Track visitors on your site
A thing that separates a good blogger from others is the way he or she keeps monitoring and tracking the web traffic they receive.
Yes, it is true that anyone can write, but not everyone is capable of writing a high quality user engaging blog. The problem seen in most startup bloggers is that they just keep writing blindly. They have no idea whether their blog is getting exposure or not.
To be a good blogger and improve your writing, you should know what is working, and what isn’t, so that you can make improvements.
With so many web traffic analyzer tools available online, you can easily track visitors and traffic to your blog.
Google Analytics (GA) is the most popular and most used visitor tracking tool. And yes, it is totally free of cost.
This amazing tool not only gives accurate statistics on traffic, but it also tracks almost everything a cookie can store on each unique visitor. You can also see the live traffic status of your blog through GA.
It provides a variety of features like monitoring visitor’s behavior, source of incoming traffic, social media buttons, number of visitors each day, unique visitors, returning visitors, most visited pages, and much more.
Sitemeter is another great analytics program which I use after Google Analytics. It comes in two versions: Free and Paid. You can simply use the free version as it offers almost all the tools a webmaster needs.
You can keep track of your visitors’ referral information and at the same time also find how many people are online on your blog.
Sitemeter allows you to see some of the most important information regarding your latest referring URLs, live visitors, and visitors from the last 1 hr, day and a week.
Content creation should be the top priority of any blogger. I wish I could tell you that tools alone will make you a better writer, but that’s not true at all.
In fact, there are other key elements and methodologies that you need to implement to produce quality content. However, tools offer additional support and help you get things done more efficiently.
I hope these 23 free blogging tools can help you get through some tough times like they did for me.
Today I’m sharing a list of 25 visual content marketing tools to engage your audience. It will help you to enrich the storytelling experience you’re creating.
Desygner is an online design tool that lets you create banners, posters, invitations, Facebook covers, social media posts and more, all for free.
Snappa is on of the easiest graphic design tools you’ll ever use. It allows you to create amazing designs without the help of a graphic designer.
Canva makes it super easy to create graphics that get engagement on social media. There’s plenty of templates for marketers from email headers to blog graphics.
Piktochart is an easy-to-use infographic maker. It will take your visual communication to the next level, without hiring a professional designer.
Prezi makes presentations stand out and get remembered. Unlike static slides, it combines motion, zoom, and spatial relationships to engage your audience and help them remember your message.
Visage is a design and visual content creation tool for content marketers who need to create a lot of visual content.
Curalate is a visual commerce platform that connects content to commerce throughout the customer journey to generate awareness, increase engagement and drive revenue.
Storify gives you the tools to create the best evergreen and live blog stories, uniting traditional storytelling with engaged audiences.
PlaceIt lets you upload images of your product or website and insert them into high-quality photos for free. No Photoshop needed.
Silk is a data publishing platform. It lets anyone create interactive data visualizations, publish websites, and tell interactive stories.
ThingLink lets you create custom interactive images by adding clickable icons to links, video, text, music, other images, you name it.
Pablo by Buffer is a simple yet powerful design tool to help you become a better social media marketer. It’s designed for social sharing and makes it very easy to capture images to share directly to social networks or to add to your social content.
SlideShare is the biggest slide hosting service in the world. While it doesn’t provide creation tools, it’s a perfect place to find inspiration for your visual content or upload your own documents, presentations, infographics and more.
Polarr is free and powerful online photo editor. Simply put it’s the pro photo editor for everyone. From high-precision color tools to advanced clarity and dehaze filters, Polarr brings free pro photo editing tools to your mobile device.
ChartBlocks is an online chart building tool. You can easily design and share a chart in minutes. Import your data, design your chart and then start sharing it.
Infogr.am is the world’s most popular infographics creator. You can easily add graphs, maps, text, and even playable videos without diving deep into a design program.
Datawrapper empowers you to create amazing visualizations in seconds. You can use visuals to reflect numbers-related content by creating engaging presentations and infographics.
InVision is the world’s leading prototyping, collaboration & workflow platform. It’s a great solution for publishing clickable and interactive high-fidelity prototypes in minutes.
Venngage is another great online tool for creating beautiful infographics. To get started choose from hundreds of professional templates for infographics, reports, posters, promotions and social media posts.
Easel.ly lets you create and share visual ideas. You can choose from thousands of reporting, timeline, resume and process templates.
Issuu is the largest collection of free-to-read publications from incredible publishers around the globe. You can publish content such as magazines, catalogs, eBooks and more on this free platform.
Adobe Post empowers you to create stunning social graphics in seconds. A perfect tool for content marketers on the go.
Uberflip is a content experience platform that aggregates all of your content (blog articles, eBooks, videos, white papers, and more) so you can create, manage, and optimize tailored content experiences for every stage of the buyer journey.
Apester is a digital storytelling platform that allows you to create and embed surveys, personality tests, video quizzes and polls into your social posts.
Mapme is one of the most powerful map creators out there. You can easily create, customize, grow and promote your maps. The best part? No coding needed.
What’s your tool of choice?
That’s a big list to choose from. What tools do you use for your visual content marketing needs? Share them by leaving a comment or tweet me @tomaslau.
What it does: SEMRush tracks over 95,000,000 keywords and over 56,000,000 domains to provide a complete competitive analysis of websites in your industry. You can find out how they rank for keywords and get an estimate of their traffic.
What it does: This tool is slightly different than the previous one. It randomly shows you a blog title idea where you can fill in your topic. You keep clicking to see more ideas, until you find the one that grabs your attention.
What it does: HubSpot is the best end-to-end Inbound Marketing platform that allows you to manage your blog, social media, email marketing, list segmentation, lead generation and scoring, landing pages, and more.
What it costs: 30-day free trial; plans start at $200 per month
What it does: A free tool from HubSpot that lets you track user behaviors, convert visitors into email subscribers or leads, and provides detailed contact information.
What it costs: Free
Bob is the founder and CEO of IMPACT, an agency he formed in 2009 to help people and their organizations succeed by changing the way they market themselves online. Since its founding, IMPACT has achieved its status as one of HubSpot’s first Platinum Partners in less than 2 years, and secured its place as one of the top inbound marketing agencies in the country.
61. HootSuite.com – Manage multiple social networks from a single dashboard.
62. Quora.com – Source for knowledge. Question and Answer Website.
63. LeanDomainSearch.com – Domain searching tool that helps users to find their favorite domains related domains easily with one click. Lean Domain Search shows thousands of related domains that are available to register.
64. PayPal – Worlds faster and secure online money transferring system. Pay and get paid.
65. Who.is – Find information on any domain name or website.
I'm Mohammed Anzil, Founder of SocialPositives.com and CoFounder of AndroidConnections.com. SEO, Link Builder & Blogger. More Interested in Social Media and Networking. Contributor on SocialMediaToday.com, web's best thinkers on social technology.
In our experience helping businesses large and small, we’ve also found that most businesses don’t have a digital marketing plan (or a marketing plan of any kind, in many cases). Unfortunately, smaller local businesses are often the worst offenders here. Micro budgets require a solid ROI, but cutting corners leads to weak results in search marketing.
Failing To Plan Is Planning To Fail
Certainly, the digital landscape is changing at a rate of knots. The digital channels and marketing opportunities are changing so fast that most businesses simply have not responded. Those that have attempted to keep up have an ad hoc approach and simply dive in at a tactical level and throw money at SEO, PPC, display, social and even content marketing.
For many, this scattergun approach fails — and digital itself is questioned as a marketing strategy. This leads to businesses becoming more out of touch and stuck in the sinking ship of yesterday’s marketing methods.
All Of This Has Happened Before, And All Of It Will Happen Again
A few months back, I took a look at the famous military strategy book, “The Art of War,” by Sun Tzu, and discussed what lessons are contained within it for marketers. There are many great takeaways from the book, but one quote really sums up the importance of strategy for me:
Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.
If we break this down, we are basically saying that a strategy is of no benefit to us if we don’t have a detailed plan or tools to implement that strategy. Equally, if we are applying marketing tactics such as SEO and PPC without an overarching strategy, then we are likely seeing poor results and excessive costs.
This is all pretty obvious — if we just blunder into SEO and PPC focusing on the commercial keywords that we believe to drive our business, then we are focusing on only the hyper-competitive elements and ignoring the bigger picture.
Let me give you a brief example of how assumed strategies and an over-reliance on tactics rather than strategy can lead to poor results.
We have a client that operates the biggest and best paintball and outdoor activity venue in the West Midlands region of the UK (and likely Europe). The business has historically had a roughly 25-mile radius of customers. Over the last 10 years or so, several new venues and large chains have set up shop, and there are now likely 20 other venues in that radius. The search strategy, however, has never changed — and it basically boils down to targeting users looking for paintball in this 25-mile radius. This is done with local SEO on a micro level and PPC on a macro level.
Despite a large spend on PPC and top-of-the-page results in the local and organic listings, paintball business is dwindling. The answer to this been to spend more and more on PPC to continue to target those local and not-quite-so-local customers.
But this is strategically flawed. Anyone who plays paintball regularly will know that this is the best venue in the area (likely the UK, possibly in Europe). These folks know and will go the extra journey. To everyone else simply searching for paintball, the primary factor is location and price. Sure, our client really is better, but every company boasts of greatness online, and prices are much the same across the board.
This strategy of reaching farther and farther afield to convince potential customers to bypass several more conveniently located venues is simply not working, especially for the casual or first-time players.
So how do we tackle this? How do we shift gears? If our research has shown us that location is the key factor, then why not focus on prospective customers within five miles rather than 25 miles? Once we made this shift in thinking, we realised that there are 125,000 people within five miles of the business. Would our marketing be more successful if we focused on building awareness with the local market who don’t currently play paintball, letting local customers know that an amazing day out is literally on their doorstep?
At a tactical level, we will likely use the same channels. But we have made a conceptual change from trying to persuade searchers looking for paintball to drive an extra hour past other venues to raising awareness with the local audience and creating new customers.
The messaging and creative for the campaign is completely different. We will still focus on brand awareness in the larger kill zone and are still highly visible with local users, but we are creating awareness and demand through smart digital advertising.
Without thinking about strategy or reexamining our objectives and goals, we would never have made this tactical change. We would have continued to feed the ever-hungry maw of Google AdWords with continued diminishing results, as the enemy is encamped around us and eating into our historical customer base.
Digital Marketing Planning
Fortunately, there are some proven models and methodologies for digital marketing planning. In the rest of this post, I want to briefly outline the methodologies we have used with customers large and small to improve strategy and boost results of their digital campaigns.
SOSTAC is a marketing methodology developed by PR Smith. The model is useful for developing overarching digital marketing plans and can be used to create an overall strategy or apply at a tactical level.
Situation Analysis — Where are we now? Objectives — Where do we want to get to? Strategy — How do we get there, broadly speaking? Tactics — How exactly do we get there? Which channels? Actions — Systems, processes, guidelines and checklists. Control — Measurement and metrics to ensure we are making progress.
Even at a super-high level, asking these questions is hugely valuable. The process — and the insight from a solid situational analysis covering the who, why and how elements of your audience and detailing that into customer profiles — is worth its weight in gold.
(If you are a digital marketing manager and want a structured program to develop an overarching digital marketing plan, then I highly recommend you pick up the SOSTAC book, which is available on Amazon or Kindle.)
Another model that can be utilized to create your entire plan (or determine steps at a tactical level) is the RACE Planning System for Digital Marketing.
RACE is a mnemonic that maps to buyer lifecycle, which stands for:
There is an additional step, “Plan,” that sits before “Reach,” but I guess that PRACE is not quite so memorable!
Plan. At the planning stage, we take a look at opportunities, strategy and actions. This is similar in many ways to the Situation Analysis stage of SOSTAC. At this stage, we need to define customer personas, review the marketplace and competition and craft an online value proposition. This is then fed into the specific channels to distribute our digital marketing communications.
Reach. To reach our customers, we must ensure visibility across search engines, social media and relevant blogs and content hubs. Reach is brand awareness covering paid, earned and owned media. We reach customers on search engines using SEO and PPC. We reach users on social networks with content and social advertising. We reach users across our niche by publishing content on the sites where our customers reside.
Act. Act is lead generation, the process of persuading site visitors to take the next step and get in touch. This may include soft goals like downloading a white paper or signing up for a newsletter. Most visitors to business websites don’t interact, so it’s important to clearly review why this is. What can you do to push for those interactions and build your relationship with your prospect? Utilizing detailed goal tracking in tools like Google Analytics is hyper-important here to understand what is working and iterate your approach.
Convert. This is the important interaction, and as such is defined separately. This is a sale or qualified sales lead. This is the primary goal. It is also where we start our journey with a customer.
Engage. Here, we want to build on that initial conversion and build a long-term relationship with our customer. We want to sell other services. We want to retain that customer over the long term. We want to keep that customer happy and maximize the lifetime value of that customer. We also want to drive advocacy and ensure our happy customers become part of our marketing arsenal through reviews, social shares and referral.
RACE To The Finish Line
I particularly like RACE as a starting point for a more strategic approach, as it is so easy to apply to a single channel like SEO, or even Local SEO. Diving in with a high-level overview like SOSTAC is a worthy exercise but can take some time and resources to do well. It can also be overkill for small businesses simply wanting improved local visibility.
RACE, on the other hand, scales up and down — so as a jump-in point for a more strategic approach, it tends to be a more sensible starting point.
We don’t want to race into strategy and run out of steam before we reach the finish line. Starting small and seeing the results only aids in getting a greater buy-in for more comprehensive planning and measurement.
The Importance Of Strategy And Planning
It is simply not possible to provide a complete overview of these processes in a single blog post, but my goal here is to illustrate the importance of strategy and identify a few methodologies we have used at Bowler Hat to help customers large and small across the UK. I welcome your feedback onTwitter and LinkedIn and can cover any of these topics in more detail in a future post.
For digital marketing managers, I strongly recommend looking into both of these models, and I would love to hear of any frameworks or models you have used for digital marketing planning within your own organizations. From local businesses to SMEs and startups, SOSTAC and RACE provide a structured way to plan, measure and improve your digital marketing.
Here’s to a more strategic approach to SEO and Digital Marketing in 2016.
Pinterest is a not a staple in my daily social media diet, but I can tell you that foodies, fashionistas and hobbyists are flocking there in droves every day. Those topics are the most searched pins and boards on Pinterest. But, I can tell you that Pinterest is so much more than just that. Yes, you can search for Bacon, but then try searching for something more geeky like Apple Mac, Internet Marketing, or Avatar. There are so many topics you may want to search for on Pinterest and the results are amazing!
Some of you will remember the old cork boards we used to have in our bedrooms and classrooms. When I worked in corporate America, we had wall panels in our cubes where you could use push pins to post notes and documents all over your cube (including phone numbers, lunch menus, meeting notes and so on). That was the good ol’ Days! (my home office still has them and I use clips, buttons and push pins to this day … please don’t tell others or I may lose my geek Boy Scout badges).
That is what Pinterest is. You create digital boards, and you can add pins to them (including pictures, recipes, infographics and so on). You can pin your own original material, or you can scour Pinterest and pin ideas to pin to your own boards. People can then re-pin your pins to their boards. It is social media at it’s best … posting and sharing with a purpose.
Each board has its own category. Some of mine include Bacon (of course), blogs, podcasts, infographics, my books, quotes, Google, funny stuff, music and more. Take a look at mine. Other people choose what their interests are and create boards that they want to save and repost or create custom pins.
There are two types of accounts. You can have a personal account and a business account at the same time – they do need to have different email addresses for each in the profile. There is a benefit to having both. You can keep your personal stuff, like hobbies and recipes on your personal account, while adding business stuff, including your business content to your business account.
A business account comes with additional benefits. The most important benefit is that it has analytics, so you can measure traffic, audience and demographics, and click back to your website(s) and SO MUCH MORE! You can also do promoted posts (advertising), if that fits with your business model.
Create Original Content – You can pin other people’s content to your heart’s content, but what’s your plan and purpose? I would suggest you create your own content and post it. Use free graphics programs, like Canva or Word Swag, to create graphics, quotes or infographics to share your thoughts and concepts with your audience. Read on to get some ideas of how to use them.
Pin Images From Your Website – You can pin these directly to your boards in Pinterest, but if you want more web traffic, then take an extra step. Create a special blog category in your WordPress website for quotes, or infographics, and add the original content there first. Then use a pin-it button from your browser or a plug-in to easily add content from your website to your business Pinterest account. This will drive people back to your website where you control their attention and your own messages.
Measure Traffic With Analytics – As I mentioned, you have analytics inside of your business Pinterest account, so use that for feedback. But then, don’t neglect Google Analytics. See which posts (or types of posts) are driving the most traffic back to your website. This will tell you which types of posts are giving you the biggest return on your investment in Pinterest and social media in general – measurement is King (and Queen)!
You are probably in one of three camps … “What is Pinterest?”, “I know of it and I need to know more!”, or “I am an addict and I have 100 boards and 100 pins in each!”. If you are in the first two groups, then you owe it to yourself to take some time to explore it more, to see if and how it can increase traffic to your website and how it can help you create more business. If you are the Pinterest addict, then you may need an intervention (or not if you are happy).
Like most social media, it’s all about trial and error. Give it a try and see if it could be an untapped resource for you and your business.
I would love to hear your thoughts, comments and experiences with Pinterest. Comment away! Please feel free to comment here on Virtuadmin as well. Source: http://www.business2community.com/pinterest/are-your-making-the-most-of-pinterest-01406926#RtXiJ2QsQgSYT6rB.99
Digital marketing is a multifaceted beast that evolves and gets more complicated every week. With so many different ways to reach your audience, it’s important to stay on top of the latest tactics and trends.
From content and social to analytics and retargeting, you’re staying up to date on it all. It’s a lot easier when you can do so with simple, easy-to-digest guides. So I’ve pulled together 30 cheat sheets and checklists to keep your digital marketing fresh and make your life easier.
This periodic table is a unique chart highlighting the important terms in content marketing. it covers everything you need to keep an eye on. From content strategy to metrics, it’s an all-inclusive index that can help you deliver great content.
2. The Ultimate Cheat Sheet for Awesome Marketing Emails
Email marketing is a key element of any campaign. From the subject line to the email footer, every section of your email contributes to its overall ability to convert. If you think you’re having trouble with your email outreach, this cheat sheet from HubSpot can help you dissect your emails and optimize each aspect of your campaign to obtain the best results.
3. A Detailed Guide to Photo and Image Sizes on Facebook, Twitter, YouTube, and More
When it comes to social media, great visuals increase engagement. But this only applies when your pictures are relevant, eye-catching, and of course, optimized. With so many types of images to choose from, it’s not easy to keep track of the rules for each network.
This handy infographic shows you all the different images in your social media profiles, along with what they’re used for. It includes recommended sizes, image scale, etc. to make it easier for you to get the most out of your images.
4. Advanced Content Promotion Checklist
Writing content is hard, but promoting it is even harder. With all the distribution tools and channels available to you, it gets tough to keep track of where you’ve promoted your piece and where you’ve yet to share it.
Google Analytics is an absolute essential for any marketer, and this cheat sheet from Portent has you covered. From setting up your account to tracking your goals and conversions, this cheat sheet can really help you get the best out of Google Analytics.
This cheat sheet simplifies the process of retargeting your customers. It covers the basics to get you started, along with advanced tactics and tips to help you succeed.
7. The Ultimate SaaS Metrics Cheat Sheet
Chart Mogul created this cheat sheet with every important metric you need to know for your SaaS. What’s covered: which ones are important, why they’re important, and how they’re measured. All condensed into a simple 2-pager.
Moz, an industry leader in SEO, created this fantastic cheat sheet for SEO newbies and professionals alike. It’s constantly updated by the Moz team, and is great help for web developers to keep their work SEO-friendly and up to date.
9. The Ultimate Inbound Marketing Checklist
This comprehensive checklist covers all the essentials of inbound marketing. Drafted like an ebook, it not only tells you what to do, but how to do it. This guide is a must-have for any marketer’s toolbox.
This PDF from Copy Hackers contains all the dos and don’ts of writing great copy that converts, from how to order your bulleted lists, to which famous authors should inspire your copywriting.
11. Google Adwords Cheat Sheet
Google Adwords can get a bit confusing, so Perry Marshall and Bryan Todd came together to create a resource to help. It shows you how to set up, the rules you need to keep in mind, and how to write ad copy that works. It also goes on to define some of terms that might have seemed like gibberish when you first got started.
11. Local SEO Checklist
This checklist is a great way to keep track of your local optimization. From on-page SEO to social signals, this list covers every aspect your SEO to manage your process in the easiest way.
12. Social Media Marketing Checklist
Social media is an essential channel for marketers and this infographic can help you manage your efforts and make sure you don’t miss a beat!
This fill-in-the-blank infographic will guide you through setting up the beginnings of a social media marketing strategy, from identifying your audience through measuring your results.
13. A Complete Conversion Rate Optimization Checklist
Conversion science can get messy when you don’t know what exactly brings you conversions. This checklist helps you streamline the process and identify the factors that can be optimized to improve your overall CRO, from choosing KPIs through designing A/B/ tests.
14. Google Analytics Metrics and Dimensions Cheat Sheet
Google analytics can be confusing to a beginner. It can take forever to discover all the data it’s tracking without a guide. This PDF helps you understand the metrics and dimensions you need to figure out the various aspects of your customers’ interaction with your website.
15. The Ultimate SEO Checklist
The Ultimate SEO Checklist from Leapfroggr covers on-page and off-page SEO for anyone who’s looking to make sure that their website has a good foundation for their digital marketing strategy.
But unlike most other SEO checklists, it’s not a list of the ranking factors or how to optimize for them. It’s fully covers creating an SEO strategy, from performing market research to reputation management.
Site audits can be intimidating, but Annie Cushing (aka Annielytics) makes it easy with her site audit checklist. It’s in the form of a Google Spreadsheet, so you can quickly make a copy and start tracking things yourself.
It becomes a lot less daunting to check track your work one section at a time. The sheet includes the initial data pulls, architecture, analytics, e-commerce, and pretty much everything you need to make your audit a breeze.
18. Universal Analytics Cheat Sheet
This comprehensive cheat sheet simplifies Google Analytics. It has three sheets that cover general usage, method and field reference, and limits and quotas.
The Startup Launch List is an amazing compilation for budding entrepreneurs. Its reading list gives insights into each aspect of building a startup – from the initial idea to raising finances from investors. These tidbits from experienced hands can help you get your idea up and running.
20. The Social Platform Cheat Sheet
There are so many social channels out there, and they’re constantly changing. This cheat sheet guides you through the main platforms, who’s on them, and how to engage them.
21. .htaccess Cheat Sheet
Redirecting pages can get a little tricky for anyone without a technical background. This cheat sheet teaches you the basics for redirection, security, and other rules.
22. The Ultimate Guide to Twitter Advanced Search
Twitter’s one of the best ways for a brand to engage with its customers. And advertising there has proven awesome for many marketers. Even if your company doesn’t even have a Twitter handle yet (but it does, right?), you can find leads, track brand mentions, follow important topics, etc.
This Zapier guide is your way into the world of tweets, with its step-by-step guide to using advanced search to get real time data about your customers.
23. The Google Guide to Making Search Easier
Google advanced search is an essential skill for any marketer. This search guide can help you use search operators to get specific search results on Google.
You can use this to find really specific content, search unique mediums, and perform any kind of research faster.
24. A 50-Point Checklist for Creating The Ultimate Landing Page
When your landing page is your key to conversions, it’s important to make sure that you’re not missing any key elements. This Unbounce checklist highlights all the essentials of a great landing page so that while you’re building one, you don’t miss anything.
25. Website Usability Checklist
Building websites can be difficult for marketers, and in the process of making a beautiful site, it’s easy to lost sight of usability when you’re not an expert.
The website usability checklist covers the common problems faced by users on a website. From forms to navigation, it helps you make sure that your site is not only well designed, but also user-friendly.
26. The Ultimate Google Algorithm Cheat Sheet
Google is constantly updating its algorithm to provide a better user experience. Neil Patel has created a cheat sheet to simplify these changes and help marketers make sense of the ranking factors and how they can affect your website.
27. The Keyword Research Cheat Sheet
As a marketer, you know how important SEO is. This keyword research cheat sheet covers the basics of the way keywords work and how you can use the best ones to bring in relevant, converting traffic.
28. The SEO Cheat Sheet for WordPress
WordPress is the easiest way for marketers to get their blog out there. By using themes, connecting your blog to useful plugins, and a few other tricks covered in this resource, you can optimize any page.
29. Website Launch Checklist
The launch of a website is stressful enough as it is, without the hassle of forgetting something simple like checking links. Launchlist makes sure that you’ve got all your bases covered before your site goes live.
Most marketing missteps come from skipping a step, rather than actually not knowing what to do. We’re busy, we’re stressed, and we handle it really well most of the time. And with checklists to ensure accuracy, we can handle it well all the time. [Source:http://www.business2community.com/marketing/29-checklists-cheat-sheets-make-marketers-lives-easier-01399754#D5RKwYfTEchq047U.99]
Using the perfect font is essential for good digital brand marketing. It is important to capture people’s attention and font is a foundational element of this process. Johannes Gutenberg invented the printing press in the late 1440’s and typography came to exist. Molds were created into metal type casts that made particular fonts that were used in printing. Modern technology today has allowed several versions of the same font to be created, generating typeface families. Read on for important tips on how to navigate through various typefaces to find the perfect brand and master typography in marketing.Readability
Sans-Serif vs. Serif are two branches of font families and are imperative to good brand marketing. Readability attracts a customer’s eye and keeps them reading about the products and services being offered. Choosing certain fonts and typefaces ensures consistent readability and furthers the success of your product.
Sans-serif fonts do not have lines on the edge of text and are considered easier to look at. This increases readability and sans-serif fonts are often used in titles and subtitles for this purpose. In recent years, sans-serif fonts have become used more often in body copy on websites but are traditionally used for headlines.
Serif fonts have extra lines and detailing on the lettering and are often used in body copy because it arguably increases readability. Sans-serif fonts can often lose the reader’s eye and serif fonts ease the reading process and help people keep their place in bodies of text.
Differentiating between Titles and Body Copy is another part of choosing the best typefaces for ideal brand marketing. The title and logo in brand marketing must be distinctly different from the body text used on the website. Subtitles used must also not clash with the title or logo or it will result in a chaotic and unappealing webpage.
Kerning is the spacing between the letters of a title and is a central element to the title. The font used in the logo or title cannot be too close together or it will not be easily legible. The leading in the body copy follows similar rules. Leading is the space between lines of text and special attention needs to be taken to ensure that the space between lines is appropriate so that the text is decipherable.
The typography used must be accessible on different mobile interfaces. One source of type may look readable on a large mac computer yet when accessing the webpage on a smartphone, the body copy becomes illegible. It is important to double-check the accessibility of various fonts on different devices.
Many free sources of typography are not reliable on the interweb. Certain fonts are available for a limited time and then disappear due to copyright infringement or other issues and the webpage becomes unreadable. It is more viable to utilize reliable sources of typography such as Typekit, a licensed source for fonts that can be rented or purchased at a reasonable cost.
Different typefaces reflect a different company ethos. Classic and traditional fonts tend to lean towards an audience that is looking for a reliable and traditional company. Modern and Fresh type fonts lend themselves to young urban professionals looking to move forward into more futuristic company sources. Funky fonts are more stylistically creative and are appropriate for audiences that are younger and more attracted to fun interfaces. Lastly, elegant typefaces appeal to clothing companies and exudes femininity.
Using consistent typography is vital to good brand marketing. Titles and logos should be repeated to present a uniform design model as well as similar body copy on different webpages. Using various fonts creates chaos and detracts the eye.
It is also important to use consistent color schemes with type. Contrasting colors are a good choice but they must be constant or it will not create a cohesive brand. http://www.business2community.com/marketing/four-things-to-remember-when-using-typography-in-marketing-01290021#Em3WYhzQI5ylkv2E.99
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As we kick off another new year, it’s helpful for marketers to look backward and forward as they set their blueprint for the next twelve months.
On the mobile front, this year had a number of important milestones. eMarketer predicted that smartphone usage worldwide would grow 25% in 2014, with the number of people that own and use smartphones hitting 1.76 billion by the end of the year.