How To Increase Your Video SEO The Affordable Way

Video Marketing SEO The Affordable Way

With social video and video marketing becoming one of the most powerful ways to engage your audience, the digital landscape has changed dramatically over the last 10 years. 

Digitalisation and technology have become less expensive than it once was.  In today’s digital world you don’t necessarily need to contract a professional video producer.  Today’s modern technology allows you very simply to create a marketing video yourself, upload it to a video hosting platform like YouTube or Vimeo to name just a couple, plan your marketing strategy and off you go.

Marketers, Entrepreneurs, businesses, anybody making a video with the intention of marketing their brand, service or product to an audience, it is 100% essential to create and upload an accurate transcript for enhanced SEO and accessibility for the hearing impaired.  Something else Google will think highly of your video for.

In a recent post by leading marketing agency Marketo, last month published a post on essential SEO tips for videos.  Number 1 recommendation on their list of ‘5 SEO Tips for Videos‘ was “Transcribe Your Video Content”.

Nate the author of the post explains “providing both a video and transcription on a single page offers dual benefits: it caters to different reader preferences, and it makes video content more likely to appear in general Google searches.”  He goes on to say “full transcripts provide more engagement SEO opportunities“.

By adding an accurate text document, either a full transcription or providing text highlights (as described in the article on the Marketo blog), the transcript will create closed captions (subtitles).  Search engine crawler bots cannot see visual images or hear the speech, they rely solely on the readable text.

Unless you add an additional transcript bots only have the information you input in the title, subtitle, description in the metadata.  That is until you upload your video transcript to the hosting platform of your choice.

Automatic captions are not indexed

Yes, the video hosting platform will most probably automatically create subtitles/captions, however, Google (and other search engines) do not index them, which they do need to be to appear in search engine results pages. Closed captions (subtitles) ‘auto-captions’ are not considered accurate enough to rely on for indexing purposes.

So if your video doesn’t get crawled and indexed, your ranking will not be that great.  This is because there is so little information about the content.  The only source of information that they can reliably use is the basic title, subtitle, content of the video within meta tags.

If search engine crawlers cannot index your marketing video, for example, it will not get found, this is not the desired result.  It is also an issue that you do not need when it’s for business or entrepreneurial intentions.

Why add a transcript?

Adding an external transcript of the speech content is a huge asset, it enables search engine bots to read the text and:-

  1.  Find your page, crawl it and know the content is good quality content
  2.  Index it accurately accordingly
  3.  Keywords tied to your niche subject area are naturally spoken and will occur regularly within the transcript

Here are a few statistics to help you understand exactly how popular video marketing has become in recent years.  Courtesy of Buffer, from their comprehensive post of ‘50 Video Marketing Statistics to Help You Create a Winning Social Media Strategy in 2017‘ states “Captions on Facebook video ads increase video view time by an average of 12%.

If that is on Facebook Ads alone, what would it do for your video marketing efforts by adding a transcript; how much extra view time would that generate for your product or service?

Case Study (3playmedia.com)

Digital Discovery Networks performed a study that proves captions on YouTube videos boost SEO and increase views by 13.48% in the first 2 weeks and 7.32% overall. To test this, they searched for a keyword phrase that was present only in their video captions, not in the title, description, tags, or metadata.

Video transcription does not have to be expensive

Ultimately adding a captions file in the form of a transcript is the right way to increase your video ranking in SERPs (search engine results pages) increasing customer views, there are few ways you can do this.

  •  Create the text document yourself
  •  Outsource to a video captioning service (expensive)
  •  Outsource to a freelance transcriptionist (affordably)

Creating the text document yourself

If you are fairly quick at typing this can be the most economical option for you, it won’t cost you anything!  However, there are factors such as the length of the video, how man speakers, when you ideally would like it to be completed for, that determine if you can indeed produce the captions file quick enough.

Also, without transcribing software and a transcribing foot pedal, it is not so easy to go back and replay a couple of seconds to replay what was said if you missed it the first time.  This can eventually lead to frustration and time delays, something you do not need or want.

Outsource to a transcription/video captioning service

With the growing popularity of video marketing, so has the demand for video transcription.  With higher demand comes higher costs and no shortage of online digital transcription vendors specifically available to transcribe the speech from the spoken content within your video.

Unfortunately, however, these providers do have overheads if their staff are on-site office based.  If this is not the case, they operate purely via the internet, they still have overheads to take in consideration that they obviously need to factor into their fees when contracting out their specialist services.

This can be expensive and unaffordable, especially if you are a start-up, solopreneur/entrepreneur, self-employed and working from home, that are just a few examples.  You are trying to obtain the best professional service with the outcome of an accurate transcript with the least expenditure.

Outsource to a freelance transcriptionist

This is ‘How To Increase Your Video SEO The Affordable Way’.

There are some excellent freelancing websites out there today full of talented people waiting to provide their professional services at a fraction of the cost, transcription and video captioning is no different.  It is ultimately a risk-free way to get your video transcribed into text that you can then go on to use as a captions file.

How is it risk-free?  If you order the service of a transcriber via a freelance website you will deposit funds for their services into a holding account, such as Escrow, for example.  When the work is completed, delivered and you are happy, you pay them the funds.  If the worst happened and the transcript wasn’t delivered to you or it was totally unsatisfactory and not fit for its purpose, then it is simple to either hire someone else or ask for a refund.

Finding the right freelance transcriptionist can be time-consuming, invaluable when you find one.  As a freelance typist/transcriptionist here at Virtuadmin, over 20 years experience transcribing audio and video, a video up to 15 minutes in length, with a single speaker, would cost just £10 to transcribe and send in a text (.txt) file format.  This is how affordable video SEO can be. 

Other formats for closed caption files are available, however, from experience in captioning and uploading text (.txt) files to YouTube, I know this format works extremely well at automatically syncing the speech with the text.

Conclusion

If you are or planning to use video as a promotional tool for your brand, product or service, how is your video going to be found amongst the millions without a transcript? 

The only way to be sure of optimising your video for SEO the affordable way is either type it yourself into a text document or outsource to an experienced transcriber, like me at Virtuadmin, with the relevant equipment to deliver exactly what you need.

Transcripts are a great investment too, especially from a marketing perspective.  Once you have your document there are other alternatives ways to utilise it.  See my infographic ‘9 Ways to Use Your Audio Transcript’ for other instances to capitalise on your investment of a transcript.

Have you got any questions about video captions for SEO?  Please do not hesitate to get in touch, I would be happy to answer queries you may have.

 

 

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How to Save Valuable Time When Looking For a Transcriber

How to save time for your audio transcription
Save Time when you need a transcriber

Do you regularly use freelance portals like People Per Hour, Fivesquid and Fiverr to name a few of the platforms out there, to economically outsource your audio or video transcription requirements? Then read on there is important information inside!

As a freelancer offering very reasonably priced professional typing and transcription services, I visit daily the freelance platforms that I have active profiles on to search for assignments with potential clients that I can assist with in their typing or transcription projects.

It takes up a lot of my time, but frequently time after time that frustrates the hell out of me, to be honest, is the fact that businesses, entrepreneurs, students, or anyone that requires outsourcing to a transcription service, fail to put four important things that matter most to a transcriptionist: –

  1. Audio quality
  2. Number of speakers
  3. Length of the Audio
  4. Turnaround time/deadline

Quite often people needing audio or video transcribed are under the impression that touch typists can type at the rate of speech, and therefore as an example, a 20-minute audio recording would take a professionally trained transcriptionist, like me, 20 minutes to transcribe into text.  This is in fact not the case, please see my post and Infographic Audio Transcription Time Guidelines for more insight on this.

What Is Not Helpful

This is a typical example that I see day after day when people are advertising to get their audios or videos transcribed into text.

Time saving tips when advertising for a transcription service

This example is better than some, it describes the length of the audio which is a good start, the format they would like the transcript in, which is generally Word anyway unless the transcript it being used for video captioning.

But, this example does not state how many speakers the audio contains, or the quality of the audio.  These two factors will determine combined with the other two points highlighted above, the time it will take to listen and type the recorded speech into text.  There are other factors also, for instance, if it is a two-speaker audio is there a lot of cross-talking?  Are there any additional requirements within the transcript required, time-stamping for example.

Advice on Best Practices

When advertising for a transcription service vendor, or freelance transcriptionist, it is always best practice to give as much information as possible about the audio.  To get the best transcriber for the job, it would be very helpful attach a sample, or the audio itself, but this isn’t always possible for confidentiality reasons.

By doing this it saves the transcription provider time from having to contact you asking these basic transcription questions that they need to ascertain whether they wish to submit a proposal for the work or not.  Advertising the basic details, audio quality, the number of speakers, length and desired deadline, transcription service providers know what they are applying for.

You, as the contractor of transcription services then do not get delayed with your transcription, especially important when you have a deadline to meet.  It will prevent your service provider telling you they cannot fulfil their part of the agreement because of incorrect or missing details about your specifications.  It saves time for both parties concerned and speeds up the whole process with the transcriptionist having a clear understanding of the audio content from the outset.

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Why Transcription Is The Best Option For Market Research

Market Research

Market research, as defined by students from the Student Enterprise Programme as “the process of collecting valuable information to help you find out if there is a market for your proposed product or service.  To have a successful business you need to know what your customers want and provide them with that solution and make a profit.

The definition by Entrepreneur.com is “The process of gathering, analyzing and interpreting information about a market, about a product or service to be offered for sale in that market, and about the past, present and potential customers for the product or service; research into the characteristics, spending habits, location and needs of your business’s target market, the industry as a whole, and the particular competitors you face.”

So establishing that market research is very much needed for any budding entrepreneur or business that is considering introducing a new product or service.  By undertaking this kind of research it gives much-needed data to enable an informed decision to be made, then incorporated into the business planning process.

It highlights how your potential customers are thinking, buying behaviours and location as well as being able to observe market trends and see what your competitors are doing.

There are two types of Market Research for the desired data to be collected.  Usually, if there are statistics that already exist, primary research will identify key areas to question that will assist with the evaluation and decision-making process.

  • Primary Research
  • Secondary Research

Primary Research

After reviewing the analytics that already exists from secondary research, you can then begin compiling your own fresh primary data to analyse to meet your own unique requirements.  Gathering the figures and intelligence that you need can be carried out using questionnaires and surveys or interviews with individuals / small groups.

There are two types of Primary research, exploratory or specific.  Exploratory is more open-ended and there is no particular end result or data point, it helps you define a particular issue.  Specific is very targeted to investigate a certain area or topic, and interviews usually follow quite a structured nature when gathering information by this method.

Secondary Research

As mentioned above, secondary research studies that have already been carried out and are publically available.  Already organised into specific topics, these can include government agencies, trade associations, medical councils, or businesses in the same industry.  The good thing is this type of research can be free or low-cost, helpful when starting out with your business.services or product.

How Does Audio Transcription Benefit Market Research Interviews?

When starting a new business or you have an idea and want to build on that, funds are not necessarily readily available for investment, therefore you may decide to do the primary research yourself, rather than to outsource it to a professional independent researcher or market research company.

Conducting interviews that you have tailored to your own specific requirements can be a great way of gathering the information and data you want  You can conduct these meetings either via telephone, Internet, in person or hold a focus group meeting.

To get the best results when conducting your interviews, record them.  Do a dummy run to make sure that you can clearly hear what was spoken about in the dialogue.  You are investing your time in this fact-finding mission, the last thing you want is not to be able to review the content due to poor quality.

Then you have to get the recorded audio typed into text for your analysis when you have successfully completed all your inquiries, and although that sounds easy, replaying the interview and typing everything into Word, but have you tried typing at the same rate of the speech?  Even for the quickest of typists, if you need to keep looking at the keyboard whilst typing, your concentration will soon get lost with what was said.  Then you will need to rewind to catch what you just misheard if you’re not using a professional transcription software player.

Sounds a lot of work doesn’t it?  Hire a freelance transcriptionist, like me, outsourcing my touch typing / transcribing skills and experience as Virtuadmin, to create your transcripts from the recorded audios for your market research.

Conclusion

There are many skilled transcribers outsourcing their professional, qualified skills on Freelance websites like People Per Hour and Fivesquid.  For entrepreneurs and small businesses, they are a safe-haven to find lower-cost talent.  You are secure in the knowledge that if the work is not delivered or satisfactory you have support to assist you.  It can be a daunting prospect hiring someone directly with no security for your money, I understand that.

Getting your completed interviews transcribed by a professional will undoubtedly pay-off in the long-run.  You have the speed of the turnaround time, compared to that of which you could complete them.  And the accuracy of the content, as transcriptionists have the specific software to replay audio at their desired speed, an expenditure for the software you do not have to worry about due to hiring a freelance transcriptionist or transcription service.

If you have been convinced to use an independent contractor, either through a freelancing platform or directly, see my Infographic ‘7 Questions to Ask Your Potential Freelance Transcriptionist‘.  Some useful tips and tricks to help you get the best transcriber suited to your needs and not get scammed by potential ‘typists’ that think it’s an easy job, only to find the rate of speech is too fast for their typing skills!  This can easily result in lost revenue, something I personally, as a professional freelance transcriptionist, do not want to see happen to you.

 

 

 

 

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5 Secrets to Increase Your Typing Productivity and Speed

Type more accurately with speed
Type more accurately with speed
5 Secrets to Increase your Typing Productivity and Speed

A transcriptionist or typist is often involved in repetitive work and meeting very tight deadlines.  A typist is either looking at the text to be copy-typed or a transcriptionist listening to recorded speech and typing the text spoken.  When undertaking the transcription or typing process, there are things that you can do to help you obtain better productivity, efficiency and accuracy.

As a touch-typist and transcriptionist with over 20 years experience, to help you achieve a higher capacity in the production of transcripts or copy typing text, I will give you my top 5 secrets to increase your typing productivity and speed.

  1. 5 Secrets to Increase Your Typing Productivity and Speed
    Picture courtesy of Cornell University Ergonomics

    Before starting any work at all prepare your workstation to the correct ergonomics for your stature.  Preferably work with an ergonomic keyboard too.  This is a picture of the ideal workstation set-up to prevent any strains on your joints through repetitive typing work.

2.  Take regular and frequent breaks.  I personally like to take a break from typing or transcription every 20 minutes for 5 minutes.  Recommendations by the University of New South Wales in Australia also recommend taking breaks every 20-30 minutes, if only for 2-3 minutes.  This gives you chance to stretch, give your eyes and ears a break too.  Even after just a couple of minutes not listening to someone speak, or looking at the text to be typed, is enough to recharge and carry on more productively.

3.  If you are a transcriptionist and using specialist software, such as Express Scribe Professional, make sure everything is set-up correctly and to your specification.  Test your foot pedal is ready to use to what you are used to.  When I am transcribing I like to have it set to jump 5 seconds back for if I don’t catch what the person said the first time round.  Listen to the first few minutes of the audio and adjust the replay speed according to your typing speed and the rate of speech that is being spoken.  Check there is no background noise, if there is, some software players have ‘background noise reduction’ feature such as Express Scribe Professional.  Alternatively, if that hasn’t had an effect or has helped but not cleared the audio up completely try an online converter such as www.online-convert.com.  I have found from past experience that converting an audio can sometimes help clear any background or interference noise.  If it is not in a mp3 format I will always convert an audio into the mp3 format and then perform the background noise reduction feature again.

4.  Check with your client the purpose of the transcript.  If you are transcribing a video it may be prudent to produce the transcript in a text (.txt) file and not a word document if it is being used for closed captions.  Syncing the speech with the text is much easier.  If it is to be produced in a Word document utilise the auto-correct and find/replace if you need to perform several replacements of a word.

5.  Ask your client for the names involved in the audio or how they would like them referred to in the transcript if more than one speaker.  Before commencing also enquire as to whether there is any specialist terminology you should be aware of, and/or any websites that may help with research if you cannot quite make out the word.

So there are my five secrets to help you type more accurately and transcribe more productively.  Even taking regular breaks may seem like it is time you could be transcribing, as many transcriptionists have to work to tight deadlines.  This may feel the case, but in reality, because you have taken even just 2 minutes away from listening, you will return to your keyboard and foot pedal and type more productively because of it.  From many years experience working from work as a typist and transcriptionist, I know that frequent breaks and the correct ergonomics, preferably with an ergonomic keyboard too, are instantly going to help you be more productive and complete the work much quicker.

Please don’t hesitate to use the ‘contact me’ form if you would like to ask any questions about transcription, typing or my virtual assistant services that I can offer.

 

 

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How to Grow Your Podcast Audience with Transcription Services

Grow your podcast audience
Transcription Services Assist Podcasters

Podcasts are a great way to connect your audio (or video) content into the public sphere, it is not just about music these days.  If you are a business, for example,  if it is quite a specialised niche, this can be a great way to get your product or service noticed, holding regular podcasts online or distributing regular content via this medium.  This new way of communication can gain valuable new customers and increase relevant traffic to your website.

Currently, most who are familiar with podcast hosting are technically savvy, but it is clear that podcasting will be more than a passing fad as many businesses are adopting podcasting and employing it in unusual yet powerful ways. Podcasting can be used for talk shows, tutorials, music demos, educational training, stories, comedy clips, debates or even foreign language tutorials.¹

Not only is podcasting a type of advertising, it gives you more visibility for your niche subject.  It also has great SEO (search engine optimisation) benefits too. Listeners will visit your website to listen to your podcast or download it.  For them to find it in the first place, your podcast has to be optimised for it to rank highly and be found.

Transcription Services

Podcasts can vary in their format but usually are delivered in audio, video, PDF and ePub formats.  Luckily, all of these formats can very easily and economically have a transcript produced and uploaded to them, further increasing the SEO of your website, therefore more visitors seeing and listening to your podcasts.

A freelance transcriptionist like myself here at Virtuadmin or transcription vendors can all assist in the process of creating your accurate text document that acts as a transcript to upload to your podcast.

By hiring a transcription service to transcribe your podcast content into text will boost your reach as it is supporting content that you want to be exposed to search engines for indexing.  By uploading your transcript that is by the nature of the transcribed content will be keyword rich, to your podcast, search engine bots can accurately index it, increasing your search engine results pages for that particular niche search.

Show Notes

When you are getting higher results, more visitors and listeners, you could then move on a step further with the text content you have invested in from your transcriptionist or transcription service.  You could:-

  • Brief synopsis of the episode
  • Turn the transcript into show-notes with time-stamps and sub-headings
  • Offer the transcript in its original form to listeners
  • Create key takeaways
  • Create slide presentations
  • Get ideas for checklists and worksheets

Once you have the transcript all the bulleted points above can be produced easily.  Ask your transcription service if they can assist, as they are transcribing the content.  Ask for your transcript to be time-stamped and specify the regularity.  If you don’t have the time to create presentations, key takeaways, checklists or worksheets your transcriptionist may be able to assist or outsource to a Virtual Assistant like me at Virtuadmin.  Freelancers and virtual assistants are a fantastic way of getting a professional job done without incurring the high expense!

If you don’t have the time to create presentations, key takeaways, checklists or worksheets your transcriptionist / virtual assistant may be able to assist, like me at Virtuadmin.  Freelancers and virtual assistants are a fantastic way of getting a professional job done without incurring the high expense!

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Why Is Speed Important in Audio Transcription?

What is audio transcription?
What is audio transcription?

Transcription is one of the largest growing industries, not just in the Medical Industry but in many others.  Digital technology advancements enable pretty much anyone, from an academic requiring interview transcription for their dissertation, to Entrepreneurs and small businesses to utilize online transcription services.

Creating a transcript from recorded audio does require a special set of skills, however.  Everything from listening to the audio and listening in detail to an understanding of the language; having excellent spelling and grammar skills is important.  One of the most important skills, though, is typing, preferably touch typing.

Keep reading to learn more about why typing speed is so important in the world of transcription whether you do it full-time or part-time.

Accuracy means efficiency for your client

For anybody doing transcription from dictation or recorded audio, the job requires a fair amount of speed, accuracy, and effort to create an accurate transcript.  To make any decent amount of money this is an essential element.  Why? Because the average transcriptionist that types approximately 70-80 words per minute, will take, depending on the amount of speakers and audio quality, roughly 4-5 hours to transcribe.

That means that the ability to type quickly and accurately will improve the amount of money that you make performing an online transcription service like Virtuadmin.  Sending back an as accurate a transcript as possible means less time for them having to check and correct mistakes.  That inevitably means saving time means saving money.  Delivering an accurate transcript on time, or earlier, also then sets you apart from other service providers.

Audio Transcription and Dictation

Transcription services can typically not be just copying-typing down text from one piece of paper or screen to another.  Some of the audio transcription transcriptionists do every single day means typing exactly what you hear.

Most transcription jobs, though, are not ones where you are sitting in the same room with the person dictating, you would then be audio typing as the person dictating would be instructing you exactly where to put the punctuation.  If they are not, however, then you are indeed transcribing.

Transcriptionists work with audio where you upload the recordings and transcribe what is being said.   A transcriptionist, freelance or employed directly by a specialized transcription company, could be typing anything from market research notes to day-to-day activity logs.  This type of transcription is essential for busy professionals who need notes and thoughts in written form.

Conclusion

Anybody can require their audio or video to be transcribed into text.  It could be for a one-off call/meeting, interview, the reasons are endless.  Equally, the ability to record what you need transcribing, has, through the new technological age, the ability to just record your conversation on your mobile, tablet, and now wristwatches.

With so many choices in ways to produce audio recordings, digital online audio transcription services are growing in demand day by day.

However, although it may seem attractive to be able to work from home, working when you want, the money may not be fantastic, especially at the start.  It may not make your fortune.

If you enjoy listening and typing, that’s a good start to working in the transcription field, just be prepared to start working for low pay in the beginning, and work your way up to what could be a good wage.  Maintaining a regular constant typing speed and accuracy is important, that is what will, at the end of the day determine how much you earn for that audio hour you are charging for.

 

7 Tips to Outsource to The Best Freelance Transcriptionist [Infographic]

Outsourcing Transcription to a Freelancer

If you have never outsourced your recorded audio or video to a transcription service or hired a freelance transcriptionist before, this Infographic should be of some help.

Many people think they can type and it’s easy to listen and type what is being spoken, take it from a freelance professional transcriptionist, it’s not.  Transcriptionists also have to insert the correct grammar and spelling at the same time as intelligently paragraphing and making sure everything reads sensibly.

Equally, anybody that thinks they can type and that it’s going to be easy to earn extra money transcribing, either directly with clients or via freelancing websites, is probably going to end up costing their client requiring the audio or video transcription, time and money.

For entrepreneurs or small businesses, for example, that are on a tight budget, hiring a freelancer can be very attractive due to the economical costs.  Established transcription services have websites with reviews from satisfied clients you have used their services.  These services can be expensive and not so easily affordable for entrepreneurs or small businesses.

Established transcription services have websites with their reviews from satisfied clients you have used their services.  These services can be expensive and not so easily affordable.

Freelancing to a professional freelancer can help you cut costs and retain the quality that you need and expect from your transcript.  By outsourcing your transcription requirements to a freelance transcriptionist, that is professional touch typist with experience in listening and typing and what is spoken, hopefully not someone that is trying to scam you.

To guide you through your journey of outsourcing your recorded audio, video, podcast or webinar for transcription, I have created this infographic to help you find the best freelance transcriptionist, for a budget you can afford.

I am a freelance transcriptionist outsourcing my skills and 20 years of experience, that also helped me create this infographic.

With the advancement of digital technology, audio and video transcription has grown in demand significantly.  If you need a transcriptionist that is reliable, fast and accurate then please do not hesitate to contact me.

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Audio Transcription Time Guidelines [Infographic]

When people ask what I do and I reply a Transcriptionist their face goes blank for a second. I then explain that I produce transcripts from recorded audio, video, podcasts or webinars.  Ah, typing people think, typing what people are saying yes that’s easy once you can type. Contrary to popular belief audio transcription is a skill and takes years of touch typing practice and experience to be able to turn around an hour’s audio in four.

The Infographic created by Virtuadmin I hope puts into perspective that even the most professional and quickest of touch typists cannot type at the average spoken rate. I have used 15 minutes of recorded audio for simplicity but hope that it illustrates that typing at the spoken word rate is virtually impossible.

There are also other factors to be taken into consideration:

  • Number of Speakers
  • Audio quality
  • Speech clarity
  • Is there any background noise
  • Is this an intelligent or strict verbatim transcription?
  • Is the transcript to be time-stamped?

All these affect the average turnaround time of your transcript.  Taking these things into account when hiring a transcription service will help you understand the complexities of what goes into producing an accurate transcript.

To conclude that with just one speaker, with good audio quality professional transcriptionist that types 80 words per minute (that’s fast but that’s our average typing speed) would take approximate 30 minutes to transcribe and a professional that types 50 words per minute would take 45 minutes.  That therefore on these statistics would mean than an hour’s audio that was just one speaker and straight forward intelligent paragraphing would take the professional 4 hours.  For 2 speakers because each time a speaker changes a new line is started, therefore that takes extra time.

Audio transcription is a skill, you must love typing and a love of hearing people speak.  If you love what you do, have a passion like we do, you will want to produce the best transcript possible.  This isn’t always possible but I always aim to never insert an “inaudible”.  Again, that is time-consuming replaying a part of the audio that you just cannot hear.  You’ll probably get it in the end, but that’s another 5 minutes or so added to the completion time.

Hope the Infographic helps put things in perspective for audio transcribing and putting into text the spoken word is just not as easy as you think!

Transcription - Is it as easy as you think?
Transcription – Is it as easy as you think?

5 Advantages of Outsourcing Transcription Services by Carey Suante

How businesses can benefit from outsourcing audio transcription

To outsource or not to outsource transcription services?

Many companies and individuals including law firms and real estate firms, construction firms, entrepreneurs, speakers, coaches, are choosing to outsource transcription services because they understand and realize the advantages of outsourcing.

Services like audio transcription requires huge investments if you want them in-house.  Transcription is also a niche skill set.  There are not that many people with the required skills and competence for transcription.  When you consider the wages, benefits and overhead of a dedicated transcription department  in-house it is very expensive for any company.  This is why many companies are choosing to outsource their transcription needs.

The digitalization of the recording equipment such as smartphones with voice recognition, secure online connections and a skilled freelance labour pool has made the outsourcing of transcription an attractive option for real estate firms, professional firms and law firms and other who record important meetings, telephone calls, interviews and the like.

Let’s take a look at the advantages of outsourcing transcription services to your organization.

At first glance, it would seem that opting to outsource transcription services would add cost to running your practice or decrease your company efficiencies. Not true. Advantages of outsourcing transcription services to a third party outweighs any perceived disadvantages.

5 advantages of outsourcing transcription services for your business:

1. You only pay for what you need, when you need it: Your transcription volume and requirement will fluctuate. Most companies will not need large volumes of transcription carried out on a regular basis.  This leads to transcription volume peaks and troughs. This fluctuating nature of your transcription requirement means it’s difficult to ascertain how many in-house transcriptionists you need to transcribe.  Keeping the least number of transcriptionists will mean they don’t cope in times of peak and keep enough transcriptionists to cope when your transcription volume peaks means your transcriptionists will be underused when the volume falls. So having an in-house transcription department is a bad idea.

Advantage of Outsourcing: You literally only pay for what you need as most transcription services only charge by the minute or by the line rather than the hour, and they are flexible in terms of capacity.

2. Outsourcing transcription saves money: The cost savings in outsourcing transcription instead of employing full-time transcriptionists in-house is significant. In the US a full-time secretary earns approximately $34,000 per year. Therefore, monthly expense on one full-time secretary is $2833 and this is excluding expenses on space, furniture, computer, electricity, Healthcare, insurance on this employee.  Also consider this transcriptionist will take time off for annual leave and illness, and you could be looking at savings of more than 30% of the expense by using an outsourced provider.

Advantage of Outsourcing: An outsourced transcription provider provides expertise and a specialised skill at a fraction of the cost you would need if paying for an in-house transcriptionist.

3. Access to experienced staff: Transcription is not an easy job. It requires focus and attention to detail as well as a keen ear. Using less experienced staff can result in inaccuracies and delivery delays.  Transcription expertise is a rare skill too.

Advantage of Outsourcing: Transcription companies are specialized service professionals. They are experts in transcribing audio to text. By using professionals you gain access to their skills and knowledge to give you a quality outcome. By using an outsourced transcription service, you’ll tap into a huge bank of experience for a small percentage of what you would otherwise have to pay.

4. Flexibility: Success in the your industry requires managing rapidly changing environments.  Transcription providers give you the flexibility to meet these rapidly changing conditions. The challenges for businesses include varying transcription volume, different turnaround times for different projects and cases, adding new services and departments, contraction, report format changes, etc.  These are a few of the curve balls a flexible transcription vendor can help your practice navigate.

5. Outsourcing transcription frees up time for your staff to develop other skills: Transcription is a specialized skill. Not every secretary or admin person can transcribe with accuracy and expertise. Most employees have skills that are better suited to other activities.

Advantage of Outsourcing: Outsourcing transcription means your personnel is used more efficiently and productively with minimal investment. This increases productivity and saves costs.

These are 5 advantages of outsourcing transcription that can help your business be more productive, profitable, efficient and competitive. We haven’t touched on the advantages of outsourcing transcription in terms of customisation, automation, universal access and standardisation, workflow process and branding for your business.

[This post first appeared on www.transcriptionpro.net on May 26th 2015]

*Virtuadmin would love to assist with your transcription needs.  See testimonials from very happy clients who have outsourced their transcription and typing to me.  If you would like a quote on your audio or video for transcription there is a contact form in the “contact me” section.  Have you outsourced your transcription before? If not, it’s very easy and simple, just send me a message and we can take it from there.