How to Structure a Perfect SEO Optimized Page

The-Perfect-On-Page-SEO-Checklist-for-2016-Infographic-image

 

How to Structure a Perfect SEO Optimized Page

This Infographic was created by Neil Patel at Quick Sprout and introduces his Infographic by stating that (when this article was first published in November 2014 to help get your head around Search Engine Optimization) that Google looks at over 200 factors when ranking a website and that was in 2014!

Today Cent Muruganandam has revisited this infographic and broken down each element of the page and explains the function of and how best to optimise it for better SEO rankings.  This is "The Perfect On Page SEO Checklist for 2016" and was published on Business 2 Community on 14th January 2016.

Today we are going to look at on page SEO checklist every website should be taking advantage of; this includes new blogs as well.

After all, who doesn’t crave for Google Gods blessings?

This is an infographic checklist that delivers the message in an elegant way.

This checklist was created by Neil Patel so you know its undoubted quality!

SEO Friendly URL

More weight is given to the first 3 to 5 words of a URL according to Matt Cutts of Google.

Examples of Bad URLs:

YourEscapeFrom9to5.com/?p=3155 (Only Numbers)

YourEscapeFrom9to5.com/how-to-use-stumbleupon-to-drive-traffic-and-marketing-infographic (Too Long)

An Example of a Good URL:

YourEscapeFrom9to5.com/user-experience-tips-infographic (Short and Descriptive)

How to Fix Non SEO Friendly URL

  • Use a plugin like PrettyLink to redirect the old URLs (in WordPress)
  • Update permalink structure (in WordPress)

Title

50 – 60 Characters

Recommended for YouWebcast: Sales Hacks to Close the Deal

Use H1 Tags for the Title (Also use H2 and H3 tags for Subheadings)

Include Target Keywords

Remember, only 512 pixel width of text will be displayed on mobile devices

How to Fix Title Issues

  • Use a plugin like Yoast SEO to investigate title and description issues. Yoast gives traffic light rankings for each post. (for WordPress)

Use Multimedia and Visual Content

 

Use pictures, videos and audio content to your advantage. Each media type has another avenue for promotion. Videos -> YouTube.Multimedia can keep online visitors engaged and reduce your website bounce rate.

Read more at http://www.business2community.com/infographics/perfect-page-seo-checklist-2016-infographic-01428523#ikX4KUvfzx72dtdR.99

Link to Authority Sites

Outgoing links tell search engines like Google what your page is about. The quality of your external links is a signal to Google of the quality of your page.

Internal Linking is the Best Form of Content Marketing

As a rule of thumb, link to your older posts when you publish a new post. Try to include 2 to 3 links in each post. The key is to internally link to posts naturally. Don’t try to sell a shoe that doesn’t fit the customer’s leg.

Use Keyword in the First 100 Words of the Content

Keyword should not only be part of your title and URL; it should also be part of the Meta description and content. The earlier the keyword appears in all of these elements the better.

How to Fix Keyword Issues?

  • Use Yoast SEO to manage keywords and on page SEO elements. (for WordPress)

Use Related Keywords or Similar Words in Your Content

Google uses Latent Semantic Indexing which looks at relative words in the content when ranking websites in the SERP (Search Engine Results Page).

Optimize ALT Tags and Image File Names

ALT tags tell search engines what the image is about. If your image name is ‘image1’ or ‘pic2’ it is useless from a search engine perspective. As a rule of thumb always make the ALT tag descriptive and include keywords. Remember, there is less competition in Google image search and you have a chance of being displayed as one of the images found for a user’s search term.

Website Speed Matters!

If you are stuck in traffic in a slow-moving lane, what do you do? Put the indicator and move to the next lane. What will happen if your website is slow? No indicator, just less traffic. We live in a fast-moving world so test your website speed every once in a while (monthly is a good idea) to make sure your visitors are not lost.

How to Improve Website Speed?

  • Glad you asked. Here is an infographic with 16 tips to improve a website’s loading time.
  • You can also implement a CDN (Content Delivery Network) to boost loading times. CDN sounds complicated but it is easy to implement. If you are on a budget try CloudFlare CDN which is free.

image: http://cdn.business2community.com/wp-content/uploads/2016/01/glass-time-watch-business-medium.jpg.jpg

website-speed-matters-image

Leverage Social Sharing Correctly

Use floating social share buttons. They are easy to use, always visible and a constant reminder to the user. Encourage users to share your content. Use hashtags when you post content in social media and share valuable content from others.

Content Length is Strength

Produce long form content that is useful to the viewer. This post not only tells what the on page SEO elements to focus on but also tells you how to fix them. The content length is determined by whatever it takes to get the message across. Some SEO’s will tell you to only write long post content that is 1,500 to 5,000 words.

Mobile Responsive Website is a Must

The number of mobile devices is growing rapidly; so is the number of people using their smart phones to browse the web. A mobile responsive website resizes its web pages based on the device type the user is on. Remember, social media usage on mobile devices is on the high and you don’t want to be losing out.

How to Make your Website Responsive?

  • Hire a web developer
  • Use a responsive theme (for WordPress)

Wrapping it up

A new website or blog will take time to build up its domain authority (DA) and backlinks. One good habit to get into early is to always focus on, SEO elements on the page as this does not depend on domain authority, domain age or backlinks. On page SEO elements are crucial for search engine traffic and rankings.

If you like this essential on page SEO checklist, then share it!

30 Content Marketing Tools You Need to Reach Your Persona by Bob Ruffolo

www.virtuadmin.uk
30 Content Marketing Tools You Need to Reach Your Persona by Bob Ruffolo

Do you ever wonder how the best content marketers get so much done in such little time?

Sure, they have a team of people helping out, but that’s not all.

They use tools that help them plan content, manage content, and improve the performance of their websites.

These tools save content marketers hours of time and provide valuable information that you just can’t find with a Google search.

The following are 30 of the best content marketing tools available, including the tools we use for our business and our clients.

Content Planning Tools

1. SEMRush

semrush

 

What it does: SEMRush tracks over 95,000,000 keywords and over 56,000,000 domains to provide a complete competitive analysis of websites in your industry. You can find out how they rank for keywords and get an estimate of their traffic.

What it costs: Starts at $69.95 per month.

2. Ahrefs Content Explorer

Ahrefs_Content_Explorer

What it does: A simple tool that helps you find the most shared content for any topic.

What it costs: Free with limited searches; plans start at $79 per month.

3. Google Trends

google_trends

(Source)

What it does: Helps you find trends based on topics, location, and other variables. You can see historical trends and trends happening in real-time.

What it costs: Free

4. Content Strategy Helper Tool

Content_Strategy_Helper_Tool

What it does: This tool consolidates trending news from across the internet to provide inspiration for content topics.

What it costs: Free

5. BuzzSumo

buzzsumo-2

What it does: BuzzSumo lets you find what content performs best for any topic or competitor website.

What it costs: Free with limited data; plans start at $99 per month

6. Tweak Your Biz Title Generator

tweak_your_biz_title_generator

What it does: Type in your topic, hit enter, and then this tool spits out hundreds of share-worthy blog titles for you to choose from.

What it costs: Free

7. Inbound Now Blog Title Idea Generator

inbound_now_blog_title_idea_generator

(Source)

What it does: This tool is slightly different than the previous one. It randomly shows you a blog title idea where you can fill in your topic. You keep clicking to see more ideas, until you find the one that grabs your attention.

What it costs: Free

Content Management Tools

9. HubSpot

hubspot-4

What it does: HubSpot is the best end-to-end Inbound Marketing platform that allows you to manage your blog, social media, email marketing, list segmentation, lead generation and scoring, landing pages, and more.

What it costs: 30-day free trial; plans start at $200 per month

8. DivvyHQ

divvy_hq

What it does: DivvyHQ is an entire platform that helps you plan, schedule, and publish content, as well as manage the entire workflow.

What it costs: 14-day free trial; plans start at $1,000 per month

10. Kapost

kapost

What it does: Kapost is a content management framework that allows you to create content, distribute it on social media, and view analytics.

What it costs: Plans start at $1,000 per month

11. Siege Media Content Marketing Checklist

siege_media_checklist

What it does: This is a helpful checklist to make sure you’ve done everything you can to create the best piece of content.

What it costs: Free

12. WordPress Editorial Calendar

wordress_editorial_calendar

What it does: Allows you to easily manage your blog posts with a drag-and-drop interface and schedule publishing.

What it costs: Free

13. Trello

trello

What it does: Trello is a visual-based organization tool that allows you to manage separate projects or “boards” at once.

What it costs: Free

15. Google Drive

google_drive

What it does: Google drive is a cloud storage software that allows you to create and collaborate on word documents, spreadsheets, presentations, forms, and drawings.

What it costs: Free

14. Evernote

evernote

What it does: Evernote is like Trello and Google Drive combined.

What it costs: Free with limited features; plans start at $24.99 per year

Tools to Improve Your Content Marketing

16. Inkybee

inkybee

(Source)

What it does: Provides insights about websites to help you identify influencers for outreach and PR.

What it costs: 14-day free trial; plans start at $79 per month

17. BuzzStream

buzzstream

What it does: Research influencers, manage your relationships, and conduct outreach that’s personalized and efficient.

What it costs: 14-day free trial; plans start at $29 per month

18. SocialOomph

socialoomph

(Source)

What it does: Allows you to schedule social media posts, track keywords, manage multiple accounts, and more.

What it costs: 7-day free trial; plans start at $6.97 every two weeks

19. Outbrain

outbrain

What it does: A service that lists your blog posts under “relevant articles” or “promoted stories” on major websites such as CNN, TechCrunch, and ESPN.

What it costs: Minimum daily budget of $10

20. GetResponse

getresponse

What it does: It’s a more advanced version of Aweber or MailChimp for email marketing.

What it costs: 30-day free trial; plans start at $12.75 per month

Measuring Progress and Tracking Metrics

21. Google Analytics

google_analytics

What it does: Measures your web traffic and provides insights into traffic sources, demographics, user behavior, and more.

What it costs: Free with premium options for big websites

22. Advanced Web Ranking

advanced_web_ranking

What it does: Provides SEO audits, tracks rankings, keyword research, content optimization, and more.

What it costs: Licenses start at $199

23. Moz

moz

What it does: Moz is a comprehensive tool that provides analytics, competitor research, and tracking for a variety of metrics.

What it costs: 30-day free trial; plans start at $99 per month

24. Share Tally

share_tally

What it does: You type in a URL and this tool shows you where it’s been shared and how many times.

What it costs: Free

25. ShareMetric Chrome Extension

sharemetrics

What it does: A Chrome extension that compiles link data and organic search visibility from several popular marketing tools.

What it costs: Free on Google Chrome

Tools to Increase Conversions

26. OptimizePress

optimizepress

What it does: Allows you to easily build landing pages to drive sales of your product or service.

What it costs: Packages start at $97

27. Visual Website Optimizer

visual_website_optimizer

What it does: Run split tests, track user behavior, and optimize pages with minimal technical knowledge.

What it costs: 30-day free trial; plans start at $49 per month

28. Optimizely

optimizely

What it does: A simple tool for running A/B tests and tracking user behavior without using code.

What it costs: Free with limited features; plans start at $17 per month

29. Crazy Egg

Crazy-Egg-Heatmap

What it does: Creates heat maps of your website that let you visually analyze user behavior.

What it costs: 30-day free trial; plans start at $9 per month

30. Leadin

leadin

What it does: A free tool from HubSpot that lets you track user behaviors, convert visitors into email subscribers or leads, and provides detailed contact information.

What it costs: Free

Bob Ruffolo

Bob Ruffolo

Bob is the founder and CEO of IMPACT, an agency he formed in 2009 to help people and their organizations succeed by changing the way they market themselves online. Since its founding, IMPACT has achieved its status as one of HubSpot’s first Platinum Partners in less than 2 years, and secured its place as one of the top inbound marketing agencies in the country.

Follow Bob: Bob Ruffolo on Twitter Bob Ruffolo on Linkedin Bob Ruffolo on Google+

The Broken Link Building Bible – Moz by Angular Marketing

The Broken Link Building Bible
The Broken Link Building Bible – by Angular Marketing Published on Moz

The broken link building strategy may be one of the most effective, white-hat link building strategies in years. In today’s post, Russ Jones outlines everything you need to know (really, everything) about how to effectively use this strategy in your next link building campaign.

As a link building tactic, broken link building is an effective, white-hat, scalable, content-focused link building strategy that builds links through finding broken links, recreating that broken content, and helping webmasters replace broken links with your corrected link.

Broken link building may perhaps be the most effective, white-hat link building strategy in years. In particular, broken link building is appealing because the success of the campaign is directly proportional to how much good you do for the web. You profit only if you create good content to replace lost or abandoned content that webmasters still want to link to. This is the type of strategy that marries so many of the competing interests our industry: content vs. links, link earning vs link building, inbound vs. outbound, etc.

Below, I attempt to organize as much as I know about broken link building tactics. Throughout the piece I mention tools that will help you make the broken link building process scalable and less monotonous. Let’s begin.

Table of Contents

  1. Overview
  2. Prospecting
    1. Resource Page Targeting w/ Keywords
      1. Selecting Keywords
      2. Prospecting Phrases
      3. Scraping Search Results
      4. Extracting URLs
      5. Header Checks
      6. Opportunity Qualification
      7. Prospecting Tools
    2. Resource Page Targeting w/ Model URL
      1. Site Selection
      2. Backlink Acquisition
      3. Extracting URLs
      4. Header Checks
      5. Opportunity Qualification
      6. Prospecting Shortcuts
    3. Direct URL Targeting
      1. Site Crawling
      2. Opportunity Selection
  3. Content Creation
    1. Rebuilding Tools
    2. Raised Expectations
  4. Outreach
    1. Contact Finding
    2. Email Templates
  5. Conclusions & Community
  6. Credits

Overview

Broken link building is a link building tactic where a marketer contacts a webmaster who has a broken link on his/her site and recommends one or more alternatives that include his/her target site. For the purposes of this piece, we will use a pediatrician in Raleigh, NC as an example client.

Prospecting

The first step in any Broken link building campaign is to find relevant dead pages. However, there are different methods of prospecting depending upon the broken link building strategy you are employing. There are essentially three types of broken link building strategies:

  1. Resource Page Targeting with Keywords
  2. Resource Page Targeting with URLs
  3. Direct URL Targeting

We will cover each of these in the prospecting section. I will mention multiple tools throughout this post and will give descriptions of all of them at the end. Keyword Based

Keyword based is the the most common and, in my opinion, straightforward method of broken link building. The method involves searching Google for keywords relevant to your site’s interests, finding resource pages that link to content related to your keywords, extracting all the links from those resource pages, finding missing pages among those links, and finally qualifying those opportunities.

Select Prospecting Keywords Like so many things in SEO, we begin with keyword selection. A successful broken link building campaign lives and dies by the keywords used. There are a couple of characteristics we want to look for in an ideal keyword.

  • Categorically relevant: This characteristic seems obvious. The prospecting keywords need to be relevant. However, they don’t necessarily have to be relevant to your product like the key phrase “health resources.” The keywords could be relevant to your audience “resources for kids” or your geography “Raleigh resources.” Remember, you are finding resource pages with these keywords, you are not finding the final targets. You want to cast a wide net, which leads to…
  • Generally broad: This is where most campaigns fail. Our mock client is unlikely to find any resource pages for the keyword “raleigh nc pediatrician resources,” much less any with good link opportunities. You should choose key phrases that you would consider to be categories that your company might fall in, rather than the specific term.

Prospecting Phrases: Once you have identified your keywords, you will want to pair them with prospecting phrases. These are searches to use in Google or Bing to find relevant resource and links pages like “intitle:resources” or “inurl:links.” Below is a list of prospecting phrases you can use to help find relevant linking pages.

site:.gov
links
resources
intitle:links
intitle:resources
intitle:sites
intitle:websites
inurl:links
inurl:resources
inurl:sites
inurl:websites
“useful links”
“useful resources”
“useful sites”
“useful websites”
“recommended links”
“recommended resources”
“recommended sites”
“recommended websites”
“suggested links”
“suggested resources”
“suggested sites”
“suggested websites”
“more links”
“more resources”
“more sites”
“more websites”
“favorite links”
“favorite resources”
“favorite sites”
“favorite websites”
“related links”
“related resources”
“related sites”
“related websites”
intitle:”useful links”
intitle:”useful resources”
intitle:”useful sites”
intitle:”useful websites”
intitle:”recommended links”
intitle:”recommended resources”
intitle:”recommended sites”
intitle:”recommended websites”
intitle:”suggested links”
intitle:”suggested resources”
intitle:”suggested sites”
intitle:”suggested websites”
intitle:”more links”
intitle:”more resources”
intitle:”more sites”
intitle:”more websites”
intitle:”favorite links”
intitle:”favorite resources”
intitle:”favorite sites”
intitle:”favorite websites”
intitle:”related links”
intitle:”related resources”
intitle:”related sites”
intitle:”related websites”
inurl:”useful links”
inurl:”useful resources”
inurl:”useful sites”
inurl:”useful websites”
inurl:”recommended links”
inurl:”recommended resources”
inurl:”recommended sites”
inurl:”recommended websites”
inurl:”suggested links”
inurl:”suggested resources”
inurl:”suggested sites”
inurl:”suggested websites”
inurl:”more links”
inurl:”more resources”
inurl:”more sites”
inurl:”more websites”
inurl:”favorite links”
inurl:”favorite resources”
inurl:”favorite sites”
inurl:”favorite websites”
inurl:”related links”
inurl:”related resources”
inurl:”related sites”
inurl:”related websites”
list of links
list of resources
list of sites
list of websites
list of blogs
list of forums

Search Results Scraping: You now have the arduous task of finding all the results for all these prospecting phrases. Google is not fond of sending in automated requests, so you have a couple of choices. You complete the task by hand and use the MozBar to extract results, you can use a SERP scraping tool and risk Google’s ire, or you could look into use the Bing API, which would necessitate changing many of the search operators in the above list of prospecting phrases. Ultimately, you will want to pull down the top 100 results for each of the prospecting phrases you use. You will have quite a bit of crossover, so you will want to de-dupe those lists. You can use Virante’s free “Duplicate Deleter” tool to accomplish this, or you can simply use Excel’s remove duplicates function.

Link Extraction: Once you have a culled list of potential “linking pages,” you need to extract every external link from these pages and begin the process of finding all the 404s. You can also combine this step with the 404 header check using a tool like Domain Hunter+or Check My Links.

Link extraction:

Link extraction and 404 header check

404 / Error Checking: Once you have extracted all the links, you will have to check the headers on each link to determine whether or not they are 404s, our ultimate target. If you used Domain Hunter Plus or Check My Links, you can skip this process. The easiest way to do this is with a simple HTTP Status Code checker. There is a free bulk tool here. Just copy and paste all your URLs here, without the http:// and it will find all the 404s for you.

Opportunity Qualification: There are two things you will want to determine about each potential opportunity to vet them for quality: relevance and backlinks.

  1. Backlink acquisition: Once you have found a set of 404 pages, you now have to filter them to determine which are actually strong targets. The more backlinks pointing to a 404 page, the more opportunities you have for link replacement. These linking domains will be the sites you contact to replace the broken link with your own. There are several ways to do this, but the easiest at the moment is likely Majestic SEO’s bulk backlink checker. Remember, at this point you are trying just to get an idea of those with the most links and ignore those with very few. This will limit the amount of time you have on checking relevance.

  2. Relevance analysis: Now you filtered your list of 404 opportunities to those with a good number of unique linking domains. Let’s say that number is 50 or more. You now have to determine the relevancy of that content. You can do that a few ways:

    • Visit the Wayback Machine (also known as the way back machine) to find cached copies of the URL in history. If the page is well linked and did not block web crawlers, you should be able to find the content here.

    • If this is not available, you can look at the anchor text of the links pointing to the page. You can use SEOMoz Open Site Explorer to get an export of the anchor text.

    • You can look at the URL itself for hints as to how relevant the content would be.

    • You can visit the linking pages to see if those links have descriptions of what the previous content was.

Prospecting Shortcuts: There are two tools that you could use to jump over a lot of these steps.

  • Broken Link Index (brokenlinkindex.com): This tool by iAcquire allows you to find tons of potential 404 pages from their gigantic database of opportunities. Unfortunately, all of the link qualifications have to be done one at a time, although you could export the list and automate the process if you are savvy.
  • Broken Link Builder (brokenlinkbuilding.com): This tool by CitationLabs is not free, but allows you to perform all of the actions above in an automated fashion. Just type in your kewords and it performs all of the steps above, from finding opportunities to qualifying them based on links and relevance. This is by far the most robust broken link building tool currently available and a huge time saver.

Resource Page Targeting w/ Model URL

Unlike using keywords, this method starts with a known site and mines their backlinks to relevant resource pages that, in turn, produce broken link building opportunities.

Site / URL Selection: This is by far the most important part of the process. Choosing the right site will make or break this strategy. I do want to give a nod to Garrett French for pointing this method out to me a few months ago. There are a couple of factors you want to use in identifying the perfect site or URL.

  • Non-commercial: In most cases, you want a non-commercial source. If the site has a direct incentive to acquire links, chances are there will be too much manipulated link noise in their backlink profile to properly mine them for broken link building opportunities.
  • Authoritative: If the site is not authoritative, it likely has attracted few links from resources that aggregate important links on the web. These are the resource pages from which we will find 404 opportunities. If they aren’t linking to your selected URL, you are wasting your time.
  • Relevant: Obviously, the site needs to be relevant to your industry. You can use this technique to find great opportunities based on nasa.gov, but unless you are SpaceX, you probably have no business doing so.

Backlink Acquisition: Following the example above of a Raleigh, NC dentist, let’s assume that we selected the American Dental Association (ADA.org). Using Open Site Explorer, Majestic SEO, or A Hrefs, export all of the links pointing back to this site. This list of URLs should be treated in the same way as the list of URLs in the keyword method that were pulled from searching Google with prospecting phrases. You can now skip to the Link Extraction section in the previous description and follow from there. The steps are identical, no need to repeat them.

Direct URL Targeting

This is the least scalable of the strategies and is used specifically to target a single link prospect. Unlike the previous two methods where you are trying to find potential broken content to replace and your link prospects are those who link to that broken content, in this method you have already chosen your link prospect and you simply want to find broken links on his/her site as an excuse to start a conversation. I hesitate to include this strategy because it is weak and unscalable, but it is a part of the grouping of strategies known as “broken link building” so I will include it.

Let’s assume that you are the Raleigh, NC dentist and you have decided that all you really want is a link from ADA.org. You feel that you have some great content they would link to if only you had a reason to open up a conversation that didn’t sound completely like begging. Well, the first step is to try and find a broken link on their site so you have a reason to reach out to their webmaster.

Site Crawling: Site crawling can be problematic because you must balance your need for relatively quick responses and a general respect for the site owner’s bandwidth and uptime. Do not turn on a crawler that you are not certain follows polite crawling policies and obeys robots.txt. Your best bet would be one of the following:

  • Xenu Link Sleuth
    A classic SEO tool, Xenu Link Sleuth makes it easy to spider a site and find broken links among other problems.
  • Screaming Frog SEO
    Quickly becoming the spider of choice for many SEOs, Screaming Frog can quickly spider your site to diagnose everything from duplicate content to 404s.
  • Deep Trawl
    Often overlooked, Deep Trawl is a worthy adversary for solving on-site issues.

Opportunity Selection: You now have a list of broken links on your ideal linking website. Identifying the best opportunity will greatly increase the likelihood of succeeding with this strategy. Here are a couple of pointers.

  • Choose a broken link opportunity where the link is external. This does two things: it makes the webmaster feel like it is not his/her fault unlike an internal link and it creates a 1:1 ratio of removing an external link and hopefully adding your external link. A webmaster is far more likely to replace a broken external link with another external link than to replace an internal link with an external one.
  • Try and choose a broken link on the same page as the one your link would most fit. This is most likely to occur if your ideal linking site has a resources section.

Content Creation

The next step in the broken link building process is creating content that matches or improves upon the broken page. The first step you will need to take is actually determining what the broken page is. We assume that you have already vetted this page for relevance so you should have a general idea, but getting as specific as possible will help you create content that meets the expectations of all of those who previously linked to the now defunct resource. There are two tools that can help with this right off the bat…

Rebuilding Tools:

  • Wayback Machine: The Wayback Machine at Archive.org allows you to see much of the web as it existed in history. This is your first and best bet for finding the content. Pro-tip: Use Majestic SEO’s historical index to find when the links were acquired, and then choose the date in Archive.org that corresponds with this date. This will help you know the mindset of the linkers if the content changed over time
  • Warrick: Warrick is a little known tool by the Comp Sci department at Old Dominion that helps you rebuild an entire website by searching through public proxies/mirror caches to find copies of lost content. This is particularly good for rebuilding content that was blocQked by robots.txt. Unfortunately, Warrick is a perl program that may be difficult to operate.

Raised Expectations: Chances are the site for which you are replacing content has greater authority in the industry than does yours. Chances are it is less commercial, more informative, and more trustworthy in general. If you want to acquire a decent return on investment, you need to focus intently on content quality.

  • Expect to improve upon the content that was created.
  • Update relevant statistics.
  • Add new citations and sections.
  • Consider reaching out to the original author for more information to add credibility.

Outreach

So, you have found your opportunity, created your list of link opportunities, and you are ready to start outreach. Here is how to make the most out of that link list you have.

Contact Finding: There are a growing number of resources for automating the process of contact discovery, although each comes with it’s own set of issues.

Email Templates:

There are many strategies you can employ in the outreach, here are a few of them depending on how transparent you want to be. We find, in general, that if you write good enough content you can be very transparent.

  • Act as a user who happened upon the broken link
  • Mix your link in with other valuable, related links
  • Offer the replacement in a follow up email

Below is an example of a broken link building outreach email. The most important part of the outreach process is that you should tailor your outreach at least to the specific campaign and industry if not to each target specifically. If you can add even a sentence of plausible, relevant customization to each email you send out you will greatly increase your conversion. I promise you if you copy and paste this template you will waste a lot of your opportunities, no matter how good it is.

SL: quick note – dead resource on your site

Hello,

I’m a licensed (industry specialist) and a health writer – I recently visited your site while researching for an article I’m working on…

This is a note for your webmaster, as I found a dead resource on your site that visitors like me surely miss.

It’s on this page: http://www.theirsite.gov/linksandresources

I got an error message when I tried to click on this site: http://DeadURL.org/index.jsp

It looks like they made a change to their home page but didn’t update it… anyhow, the correct link is here: http://www.FixedURL.org/

And while you’re updating your page, I wondered if you’d be open to including some further resources that could help people struggling with similar issues.

Compelling Content Title
http://www.clientsite.org/compellingcontent

Compelling Content Title 2
http://www.clientsothersite.com/compellingcontent

Thanks for your help and for providing great resources!

Best,
First Name Last Name
Industry Credentials
clientsite.org

Anthony Nelson has some fantastic templates here from his excellent piece “Broken Link Building Guide from Noob to Novice”.

Conclusions & Community

Like nearly any link building technique, sweat equity is ultimately going to make the difference between a successful campaign and a failure. The devil is always in the details. With that, I would like to see that this becomes a living document. Broken link building, while not a new technique, is becoming more and more scalable. As more agencies, consultants and business owners jump on the bandwagon, their voices need to be heard as well. Subsequently, I am requesting that if you know any tips or tricks that you feel free to include them in the comments here. Thanks, and happy broken link building!

Credit Where Due

While I would like to pretend that most of my knowledge came from divine inspiration or on-the-job learning, the truth is that many thought leaders have chimed in on broken link building. This posting can be attributed in part to conversations with or content provided by the following great SEOs:

Jon Cooper
Garrett French
Anthony Nelson
Matt Zaffina
Paddy Moogan

Source: The Broken Link Building Bible – Moz