An easy account of how important transcripts are for videos

Using video in your content marketing strategy is being talked about everywhere today.  People are not searching for a product or service online via their desktops or laptops as much as they once were, mobile phones, phablets and tablets have advanced so much these are quickly becoming the most popular devices to view videos, especially via social media channels like Facebook and Twitter.

Videos can be used in a variety of ways; short explainer videos, adding one in an email, embedding one on your website's landing page.  They are a great way of driving traffic to your website where potential buyers of your product or service get to explore what you have to offer even more.

With video broadcasting becoming more and more popular it is projected to claim more than 80% of website traffic in 2019, so the question is how do you get your video to rank higher in search engine results pages (SERPs) above everyone else's?

The answer is a transcript.

To help everyone who is considering the use of video in their marketing plan, or maybe just starting out, for remembering how important it is to add an accurate transcript, I have designed and created an infographic acronym please see it below.

Acronym of Transcripts
Transcripts are important for video marketing search engine optimization (Background image by Freepik the acronym was created by Virtuadmin.uk)

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Designed by Freepik

 

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15 Customizable Infographic Templates for PowerPoint That Will Save You Time & Resources [Free Download]

Free Customizable TemplatesUncover 20 beautiful pre-made infographic templates that will save you time and energy.

 

As the old adage goes, a picture is worth a thousand words. And with marketers steadily increasing their visual content budget year over year, it seems that this visual exchange rate now carries even more weight.

In terms of visually displaying information, infographics serve as an ideal way to convey a complex idea in an interesting and manageable format. Whether it’s a comprehensive side-by-side comparison, a lengthy timeline, or robust collection of numbers and statistics, a well-designed infographic can help you make your point without fussing over a ton of words.

The big issue is, of course, the amount of time needed to create infographics. Nearly 66% of marketers reported that both lack of time and staff resources are the biggest challenge to creating effective visual marketing, according to a report from Digiday and Chute.

That’s where we come in. We’ve created 20 fully customizable infographic templates that will give you the inspiration and foundation you need to build your own infographics — 15 templates in PowerPoint with an additional five versions in Adobe Illustrator. Here’s a sneak peak at what you can expect:

Infographic_Template_Example_2.pngInfographic_Template_Example_3.png

These customizable templates are easy to execute on and offer you the flexibility to experiment with different styles, layouts, colors, and fonts.

Download the full set of templates today to start creating quality infographics for your next blog post, campaign, or meeting.

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Topics: Marketing Data Content Marketing