The Ultimate Cheat Sheet of Photo & Image Sizes on Facebook, Twitter, LinkedIn & Other Social Networks [Infographic] + Free Templates

Hubspot Marketing Ultimate Cheat Sheet for Social Media Platforms Image Sizes
The Ultimate Cheat Sheet of Photo & Image Sizes on Facebook, Twitter, LinkedIn & Other Social Networks [Infographic] Written by Lindsay Kolowich
When you’re designing cover photos, graphics, and other social media assets, sometimes knowing the bare bones image dimensions isn’t enough.

A cheat sheet of the sizes and dimensions for photos and images on Facebook, LinkedIn, Pinterest, Instagram, Twitter, YouTube, Tumblr, and Google+.

What if you wanted to place text or an arrow on your Facebook cover photo without it getting covered by the profile photo? And what about the shared link thumbnails on Facebook or in-stream photos on Twitter … how big should those be?

Download pre-sized cover photo templates for Facebook, Twitter, LinkedIn, Google+, and YouTube for free here.

If you’re looking for a detailed guide to social media photo sizes — including recommended dimensions, minimum and maximum dimensions, image scale, and more — then this is it.

The infographic below from Jamie Spencer of MakeAWebsiteHub.com is a great reference to bookmark or keep close-at-hand the next time you’re creating an image for your social media profile. 

Photo & Image Dimensions for Facebook, Twitter, LinkedIn, YouTube, and More


hubspot-social-image-size-guide.jpg

Quick References

Facebook Image Sizes

  • Cover photo: 815 px wide by 315 px tall
  • Profile image: 180 px wide by 180 px tall
  • Highlighted image: 1200 px wide by 717 px tall
  • Shared image: 1200 px wide by 630 px tall
  • Shared link thumbnail image: 1200 px wide by 627 px tall

LinkedIn Image Sizes

  • Background image: 1500 px wide by 425 px tall
  • Profile image: 400 px wide by 400 px tall
  • Career cover photo: 974 px wide by 330 px tall
  • Banner image: 646 px wide by 220 px tall (minimum)
  • Standard logo: 400 px wide by 400 pixels tall (maximum)

Pinterest Image Sizes

  • Profile image: 165 px wide by 165 px tall
  • Board display: 22 px wide by 150 px tall
  • Pin sizes: 236 px wide

Instagram Image Sizes

  • Profile image: 110 px wide by 110 px tall
  • Photo size: 1080 px wide by 1080 px tall
  • Photo thumbnails: 161 px wide by 161 px tall

Twitter Image Sizes

  • Header photo: 1500 px wide by 500 px tall
  • Profile image: 400 px wide by 400 px tall
  • In-stream photo: 440 px wide by 220 px tall

YouTube Image Sizes

  • Video uploads: 1280 px wide by 760 px tall
  • Channel cover photo: 2560 px wide by 1440 px tall

Tumblr Image Sizes

  • Profile image: 128 px wide by 128 px tall
  • Image post: 500 px wide by 750 px tall

Google+ Image Sizes

  • Profile image: 250 px wide by 250 px tall
  • Cover image: 1080 px wide by 608 px tall
  • Shared image (on home stream): 497 px wide by 373 px tall
  • Shared image (on feed or your page): 150 px wide by 150 px tall

Editor’s Note: This post was originally published in October 2013 and has been updated for accuracy and comprehensiveness.

free trial of hubspot's social media software

[This updated Infographic first appeared on Hubspot on the 12th January 2016]

Top 5 Instagram Marketing Trends for 2016 | Latergramme Blog

Top 5 Instagram Marketing Trends 2016
Top 5 Instagram Marketing Trends for 2016 by Taylor Loren

With a new year comes a new content calendar — and a new set of challenges! With social media changing so rapidly, it can be hard for marketers to stay ahead-of-the-game (or even just keep up).

To help you get creative with your content this year, here’s a list of the top Instagram marketing trends for 2016:

1. Using GIFs on Instagram

The emergence of GIF-like apps and Apple’s Live Photos is sure to make 2016 the year of moving photos on Instagram. Popular apps like Boomerang by Instagram and DSCO by VSCO are growing steadily and will be a major Instagram trend for marketers in 2016. Combined with a variety of apps that convert Live Photos to GIFs, plus the new Instagram feature that loops video posts, we’re expecting to see users and brands get creative with motion this year.

2. Experimenting with Instagram Advertising

Instagram ads used to be carefully curated (at the high cost of $200k+ per ad), until Instagram opened its door to all advertisers at the end of 2015. The quality of most of the initial ads was sub-par at best, and users were not very happy with the spam-like photos in their feed. But with time comes experience, and in 2016 we’ll see marketers and brands begin to experiment with  Instagram ads in order to find out what works on the platform (and what doesn’t). Plus: 30 second video ads? We’ll see!

3. Stock Photography for Instagram

Gathering content for Instagram is a major challenge for marketers, and finding high quality content is even tougher! Thankfully, new players in the stock photography space are recognizing the need for high quality, Instagrammable images at an affordable price.

With startups like Stocksy, which offers beautiful stock photography from Instagram-loved photographers, and Flashstock, which pairs brands with localized photographers around the world, marketers now have more options than ever to outsource their Instagram content for a nominal fee. Don’t have a budget? You can search for awesome content and repost it right from your Latergramme web dashboard.

4. Linking to Content

The ability to click a link in an Instagram caption is a dream for many marketers, and we can only hope that Instagram brings us this feature in 2016. If not, expect to see more creativity from brands and influencers as everyone tries to get their followers to actually visit a website from Instagram (aside from linking to their bio). We’re already seeing this from Instagram’s “Buy Now” buttons and services such as Like to Know It, which makes your Instagram feed shoppable.

5. Managing Multiple Instagram Accounts

As Instagram matures, expect brands to become more targeted on Instagram with the creation of multiple Instagram accounts for different verticals or customers (such as @nike, @nikewomen, @nikerunning, etc). Curated feeds are also rising in popularity, with entire accounts devoted to reposting content from others around a niche topic, like I Have This Thing With Floors, which is all about showcasing photos of feet on nice floors. Not impressed? They have over half a million followers and the hashtag has been used over 200,000 times.

Whether you’re managing multiple accounts for your brand, curating a feed with your friends, or just switching back and forth between work and personal, constantly logging in and out of Instagram can be frustrating. It’s rumored that Instagram may allow you to switch between accounts in the future, but you can easily start scheduling and managing multiple Instagram accounts now (for free!) with the Latergramme app.

– See more at: http://blog.latergram.me/top-5-instagram-marketing-trends-for-2016/#sthash.ohoORRxD.dpuf

Source: Top 5 Instagram Marketing Trends for 2016 | Latergramme Blog

How to Grow Your Instagram Exposure Social Media Examiner

Written by: Elizabeth Victor Published 4th August
How to Grow Your Instagram Exposure

Are you using Instagram to promote your business?  Want to increase your exposure?

Making a few simple tweaks to your Instagram marketing can generate more engagement and increase the visibility of your content.

 

In this article you’ll discover how to get more exposure for your brand on Instagram.

#1: Embrace the Hashtag

Descriptive hashtags on Instagram will help expose your content to more people. This will lead to more engagement and ultimately grow your followers.

For anyone who doesn’t already know, hashtags are short, descriptive keywords, preceded by the hash sign (#), which enable users to find content they’re looking for with a simple click. Relevant hashtags in posts help create a dialogue between your business and other users.

There are a number of things you can do with hashtags to get the ball rolling on Instagram.

First of all, add hashtags relevant to your industry or niche to every post your business makes on Instagram. Remember, you can use as many hashtags as you want, which will help you attract a wider audience. Note: Research has found even small accounts that use 11 or more hashtags receive an average of 77.6 interactions.

So if you’re an online retailer specializing in women’s clothes, include the hashtag #womensfashion, among others, in your photo description. This will help users find inspiration, as well as help you land more followers, improve brand awareness and increase sales.

#2: Engage With Your Community

To make the most of your efforts on Instagram, it’s vital to spend time engaging with your community and other users on the platform.  See what photos and hashtags attract the most comments and likes, and jump on the bandwagon. You can also re-post exceptional images from your followers.

Also, determine where people from your target demographic hang out. Find out which accounts they follow and then engage with them. Comment on their photos and like their posts. Remember to add value with your comments and don’t be spammy.

If you’ve done your research and interact with the right people, these users are likely to engage with your brand and follow your account. Your brand will also start to show up on their followers’ radar.

#3: Launch a Contest

The prospect of getting something for nothing has always been alluring in the world of marketing. Use the reach and popularity of your Instagram account to host competitions and attract more followers. An Instagram contest is a great way to drum up excitement and get people talking about your brand.

Whether you go with a tag, hashtag, like to win, share or other type of promotion, your Instagram contest will certainly be a hit.

#4: Build Awareness of Your Instagram Handle

Even though this is fairly obvious and straightforward, it’s still worth mentioning. The first step in Instagram marketing is to promote your handle to your customers. Then they’ll know you have a presence on Instagram and where to find you.

There are various ways to spread the word that your business is on Instagram. If you have a storefront, print out an Instagram badge along with your username. Laminate it or put it in a frame and display it in your store. This is something you can share virtually on your social platforms as well.

You can write a blog post on your Instagram presence, and share it on your different social platforms. Be sure to link to your Instagram account from you website as well.

#5: Cross-Promote Visual Posts on Other Social Media Channels

Part of the reason Instagram is so popular is that people love visual content.

Don’t limit your visual posts to Instagram. Share them on all of your social channels, such as Facebook and Twitter. That way you can leverage the fan bases of all of your social accounts.

Cross-promoting is yet another way to raise awareness of your Instagram account.

Final Thoughts

Instagram now has more monthly users than Twitter, which makes it one of the most popular social media networks out there.

A visual platform like Instagram is the perfect social media channel to convey your brand’s personality to your audience. Use these tips to effectively market your brand. You’ll increase your audience, as well as your visibility, and in turn grow your business.

Source: How to Grow Your Instagram Exposure Social Media Examiner published on Social Media Examiner on 4th August 2015.