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When you're designing cover photos, graphics, and other social media assets, sometimes knowing the bare bones image dimensions isn't enough.
A cheat sheet of the sizes and dimensions for photos and images on Facebook, LinkedIn, Pinterest, Instagram, Twitter, YouTube, Tumblr, and Google+.
What if you wanted to place text or an arrow on your Facebook cover photo without it getting covered by the profile photo? And what about the shared link thumbnails on Facebook or in-stream photos on Twitter ... how big should those be?
If you're looking for a detailed guide to social media photo sizes -- including recommended dimensions, minimum and maximum dimensions, image scale, and more -- then this is it.
The infographic below from Jamie Spencer of MakeAWebsiteHub.com is a great reference to bookmark or keep close-at-hand the next time you're creating an image for your social media profile.
Editor's Note: This post was originally published in October 2013 and has been updated for accuracy and comprehensiveness.
With a new year comes a new content calendar — and a new set of challenges! With social media changing so rapidly, it can be hard for marketers to stay ahead-of-the-game (or even just keep up).
To help you get creative with your content this year, here’s a list of the top Instagram marketing trends for 2016:
The emergence of GIF-like apps and Apple’s Live Photos is sure to make 2016 the year of moving photos on Instagram. Popular apps like Boomerang by Instagram and DSCO by VSCO are growing steadily and will be a major Instagram trend for marketers in 2016. Combined with a variety of apps that convert Live Photos to GIFs, plus the new Instagram feature that loops video posts, we’re expecting to see users and brands get creative with motion this year.
Instagram ads used to be carefully curated (at the high cost of $200k+ per ad), until Instagram opened its door to all advertisers at the end of 2015. The quality of most of the initial ads was sub-par at best, and users were not very happy with the spam-like photos in their feed. But with time comes experience, and in 2016 we’ll see marketers and brands begin to experiment with Instagram ads in order to find out what works on the platform (and what doesn’t). Plus: 30 second video ads? We’ll see!
Gathering content for Instagram is a major challenge for marketers, and finding high quality content is even tougher! Thankfully, new players in the stock photography space are recognizing the need for high quality, Instagrammable images at an affordable price.
With startups like Stocksy, which offers beautiful stock photography from Instagram-loved photographers, and Flashstock, which pairs brands with localized photographers around the world, marketers now have more options than ever to outsource their Instagram content for a nominal fee. Don’t have a budget? You can search for awesome content and repost it right from your Latergramme web dashboard.
The ability to click a link in an Instagram caption is a dream for many marketers, and we can only hope that Instagram brings us this feature in 2016. If not, expect to see more creativity from brands and influencers as everyone tries to get their followers to actually visit a website from Instagram (aside from linking to their bio). We’re already seeing this from Instagram’s “Buy Now” buttons and services such as Like to Know It, which makes your Instagram feed shoppable.
As Instagram matures, expect brands to become more targeted on Instagram with the creation of multiple Instagram accounts for different verticals or customers (such as @nike, @nikewomen, @nikerunning, etc). Curated feeds are also rising in popularity, with entire accounts devoted to reposting content from others around a niche topic, like I Have This Thing With Floors, which is all about showcasing photos of feet on nice floors. Not impressed? They have over half a million followers and the hashtag has been used over 200,000 times.
Whether you’re managing multiple accounts for your brand, curating a feed with your friends, or just switching back and forth between work and personal, constantly logging in and out of Instagram can be frustrating. It’s rumored that Instagram may allow you to switch between accounts in the future, but you can easily start scheduling and managing multiple Instagram accounts now (for free!) with the Latergramme app.
– See more at: http://blog.latergram.me/top-5-instagram-marketing-trends-for-2016/#sthash.ohoORRxD.dpuf
How do you connect your Instagram account to your Facebook company page? We provide a visual guide that makes linking the accounts easy.
Are you using Instagram to promote your business? Want to increase your exposure?
Making a few simple tweaks to your Instagram marketing can generate more engagement and increase the visibility of your content.
In this article you’ll discover how to get more exposure for your brand on Instagram.
For anyone who doesn’t already know, hashtags are short, descriptive keywords, preceded by the hash sign (#), which enable users to find content they’re looking for with a simple click. Relevant hashtags in posts help create a dialogue between your business and other users.
There are a number of things you can do with hashtags to get the ball rolling on Instagram.
First of all, add hashtags relevant to your industry or niche to every post your business makes on Instagram. Remember, you can use as many hashtags as you want, which will help you attract a wider audience. Note: Research has found even small accounts that use 11 or more hashtags receive an average of 77.6 interactions.
So if you’re an online retailer specializing in women’s clothes, include the hashtag #womensfashion, among others, in your photo description. This will help users find inspiration, as well as help you land more followers, improve brand awareness and increase sales.
To make the most of your efforts on Instagram, it’s vital to spend time engaging with your community and other users on the platform. See what photos and hashtags attract the most comments and likes, and jump on the bandwagon. You can also re-post exceptional images from your followers.
Also, determine where people from your target demographic hang out. Find out which accounts they follow and then engage with them. Comment on their photos and like their posts. Remember to add value with your comments and don’t be spammy.
If you’ve done your research and interact with the right people, these users are likely to engage with your brand and follow your account. Your brand will also start to show up on their followers’ radar.
The prospect of getting something for nothing has always been alluring in the world of marketing. Use the reach and popularity of your Instagram account to host competitions and attract more followers. An Instagram contest is a great way to drum up excitement and get people talking about your brand.
Whether you go with a tag, hashtag, like to win, share or other type of promotion, your Instagram contest will certainly be a hit.
Even though this is fairly obvious and straightforward, it’s still worth mentioning. The first step in Instagram marketing is to promote your handle to your customers. Then they’ll know you have a presence on Instagram and where to find you.
There are various ways to spread the word that your business is on Instagram. If you have a storefront, print out an Instagram badge along with your username. Laminate it or put it in a frame and display it in your store. This is something you can share virtually on your social platforms as well.
You can write a blog post on your Instagram presence, and share it on your different social platforms. Be sure to link to your Instagram account from you website as well.
Part of the reason Instagram is so popular is that people love visual content.
Don’t limit your visual posts to Instagram. Share them on all of your social channels, such as Facebook and Twitter. That way you can leverage the fan bases of all of your social accounts.
Cross-promoting is yet another way to raise awareness of your Instagram account.
Instagram now has more monthly users than Twitter, which makes it one of the most popular social media networks out there.
A visual platform like Instagram is the perfect social media channel to convey your brand’s personality to your audience. Use these tips to effectively market your brand. You’ll increase your audience, as well as your visibility, and in turn grow your business.
Do you use Instagram to promote your business?
Are you looking for a way to engage customers and find new ones?
Click here or the picture above to read the full article offering 4 great tips for successfully promoting your products and services on Instagram.