You can create a buzz – Get the word out about your products and services in a way that promotes online conversation and increases engagement.
Build relationships and become more personal – (expanding on the first point) Use a variety of social media, and you’ll build relationships with customers and potential customers. Trust comes through honesty and sincerity.
Branding – It is extremely important for a small business to create a recognisable identity for your product or service. This is the way the customer perceives you, and what better way to do this than the use of social media?
It opens up the line of communication between business owner and millions of potential customers – Millions of people who could possibly become customers? You could not have this easily in the offline world. Thank you social media!
Social networking with potential clients and customers from all over the globe – With social networking sites such as Facebook, Linkedin, and Twitter (among many, many others) you can hold personal conversations with each of your customers. Tell them about new products, sales and coupons, suggestions and tips – the topics are endless!
Small businesses can compete with the large companies – In the past, this was very difficult with the advertising and marketing budgets of large companies. With the right type of viral social media, you could potentially get an immense amount of traffic which keeps coming for a long time.
Online reputation management – Social Media is a good way to keep an eye on what other people are saying about your name, company, or brand online – and if any problems or complaints arise, they can be dealt with.
Social media is much cheaper than traditional marketing and advertising – Social media marketing shouldn’t cost a small business nearly as much as traditional advertising. If you do it yourself it might not cost anything at all. It will, however, cost you time. This is why it is a good idea to hire someone to help with the social media marketing.
Find out exactly what your customers want – Social media is amazing in so many ways, as you can see from the last 8 reasons. But, maybe one of the most amazing things about it is that you don’t have to wonder what your customers want. Do you want to know what they want? Just ask them!
It provides another way for potential customers to find you – If you’re not high enough in the search engines for potential customers to find you, don’t worry they can still find you through social media. Even if you’re not on the front page of Google, it doesn’t mean you can’t receive traffic.
So there you have it. All small businesses should take advantage of the benefits social media can provide you with, it’ a no-brainer!