How to Grow Your Podcast Audience with Transcription Services

Grow your podcast audience
Transcription Services Assist Podcasters

Podcasts are a great way to connect your audio (or video) content into the public sphere, it is not just about music these days.  If you are a business, for example,  if it is quite a specialised niche, this can be a great way to get your product or service noticed, holding regular podcasts online or distributing regular content via this medium.  This new way of communication can gain valuable new customers and increase relevant traffic to your website.

Currently, most who are familiar with podcast hosting are technically savvy, but it is clear that podcasting will be more than a passing fad as many businesses are adopting podcasting and employing it in unusual yet powerful ways. Podcasting can be used for talk shows, tutorials, music demos, educational training, stories, comedy clips, debates or even foreign language tutorials.¹

Not only is podcasting a type of advertising, it gives you more visibility for your niche subject.  It also has great SEO (search engine optimisation) benefits too. Listeners will visit your website to listen to your podcast or download it.  For them to find it in the first place, your podcast has to be optimised for it to rank highly and be found.

Transcription Services

Podcasts can vary in their format but usually are delivered in audio, video, PDF and ePub formats.  Luckily, all of these formats can very easily and economically have a transcript produced and uploaded to them, further increasing the SEO of your website, therefore more visitors seeing and listening to your podcasts.

A freelance transcriptionist like myself here at Virtuadmin or transcription vendors can all assist in the process of creating your accurate text document that acts as a transcript to upload to your podcast.

By hiring a transcription service to transcribe your podcast content into text will boost your reach as it is supporting content that you want to be exposed to search engines for indexing.  By uploading your transcript that is by the nature of the transcribed content will be keyword rich, to your podcast, search engine bots can accurately index it, increasing your search engine results pages for that particular niche search.

Show Notes

When you are getting higher results, more visitors and listeners, you could then move on a step further with the text content you have invested in from your transcriptionist or transcription service.  You could:-

  • Brief synopsis of the episode
  • Turn the transcript into show-notes with time-stamps and sub-headings
  • Offer the transcript in its original form to listeners
  • Create key takeaways
  • Create slide presentations
  • Get ideas for checklists and worksheets

Once you have the transcript all the bulleted points above can be produced easily.  Ask your transcription service if they can assist, as they are transcribing the content.  Ask for your transcript to be time-stamped and specify the regularity.  If you don’t have the time to create presentations, key takeaways, checklists or worksheets your transcriptionist may be able to assist or outsource to a Virtual Assistant like me at Virtuadmin.  Freelancers and virtual assistants are a fantastic way of getting a professional job done without incurring the high expense!

If you don’t have the time to create presentations, key takeaways, checklists or worksheets your transcriptionist / virtual assistant may be able to assist, like me at Virtuadmin.  Freelancers and virtual assistants are a fantastic way of getting a professional job done without incurring the high expense!

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Why Is Speed Important in Audio Transcription?

What is audio transcription?
What is audio transcription?

Transcription is one of the largest growing industries, not just in the Medical Industry but in many others.  Digital technology advancements enable pretty much anyone, from an academic requiring interview transcription for their dissertation, to Entrepreneurs and small businesses to utilize online transcription services.

Creating a transcript from recorded audio does require a special set of skills, however.  Everything from listening to the audio and listening in detail to an understanding of the language; having excellent spelling and grammar skills is important.  One of the most important skills, though, is typing, preferably touch typing.

Keep reading to learn more about why typing speed is so important in the world of transcription whether you do it full-time or part-time.

Accuracy means efficiency for your client

For anybody doing transcription from dictation or recorded audio, the job requires a fair amount of speed, accuracy, and effort to create an accurate transcript.  To make any decent amount of money this is an essential element.  Why? Because the average transcriptionist that types approximately 70-80 words per minute, will take, depending on the amount of speakers and audio quality, roughly 4-5 hours to transcribe.

That means that the ability to type quickly and accurately will improve the amount of money that you make performing an online transcription service like Virtuadmin.  Sending back an as accurate a transcript as possible means less time for them having to check and correct mistakes.  That inevitably means saving time means saving money.  Delivering an accurate transcript on time, or earlier, also then sets you apart from other service providers.

Audio Transcription and Dictation

Transcription services can typically not be just copying-typing down text from one piece of paper or screen to another.  Some of the audio transcription transcriptionists do every single day means typing exactly what you hear.

Most transcription jobs, though, are not ones where you are sitting in the same room with the person dictating, you would then be audio typing as the person dictating would be instructing you exactly where to put the punctuation.  If they are not, however, then you are indeed transcribing.

Transcriptionists work with audio where you upload the recordings and transcribe what is being said.   A transcriptionist, freelance or employed directly by a specialized transcription company, could be typing anything from market research notes to day-to-day activity logs.  This type of transcription is essential for busy professionals who need notes and thoughts in written form.

Conclusion

Anybody can require their audio or video to be transcribed into text.  It could be for a one-off call/meeting, interview, the reasons are endless.  Equally, the ability to record what you need transcribing, has, through the new technological age, the ability to just record your conversation on your mobile, tablet, and now wristwatches.

With so many choices in ways to produce audio recordings, digital online audio transcription services are growing in demand day by day.

However, although it may seem attractive to be able to work from home, working when you want, the money may not be fantastic, especially at the start.  It may not make your fortune.

If you enjoy listening and typing, that’s a good start to working in the transcription field, just be prepared to start working for low pay in the beginning, and work your way up to what could be a good wage.  Maintaining a regular constant typing speed and accuracy is important, that is what will, at the end of the day determine how much you earn for that audio hour you are charging for.

 

Transcription – Is It a Necessity For Your Business?

Freelance transcriber for business transcription

Do you need transcription for your business?

Yes, you do! Transcription services, freelance or provided by specialist businesses, transcription is growing in demand each and every day.

Advancements in technology mean quicker and faster, more capabilities and devices and so on, digital technology grows in cyberspace. This provides more opportunities for the transcriptionist to provide digital transcription services remotely at competitive cheaper costs. 

Transcribing is a niche skill-set that is not really spoken about but such a vital expertise that requires a lot of training, fast typing, and typing experience. Digital technology advancements are now enabling virtually anything to be recorded and if narration or natural occurring speech is within that recording then it should be transcribed.

Entrepreneurs, Business Coaches, Bloggers, Marketing Experts and much more are all utilising transcription services for the benefit of their businesses.  They record podcasts, videos, webinars and video blogs for clients and readers.  They hold teleconferences, teleseminars and business meetings for accuracy and productivity.  Eighty-eight percent of businesses say that video is an important part of their marketing strategy; all should be accompanied by a transcript. 

Here are the top 7 advantages of a transcript:

  1. It gives you a permanent hard copy of what was spoken. What if the audio recording got damaged, lost or recorded over by mistake?
  2. Instant accessibility for the hearing impaired to partake and absorb the valuable information.
  3. Using a Search Engine on the Internet can only search in a text it cannot search audio at this moment in time. (I’m sure it will come as image search is already available!) Adding an accurate transcript increases your chances of your audio, video, podcast, webinar being discovered because of the extra information held within that additional transcript rather than just the title and sub-title text for details about what it is about.
  4. Having a transcript gives you a document to refer to, scribble on, copy, make notes etcetera. Instead of searching through the audio for a certain point that caught your attention you can quickly scan through the transcript instead.
  5. Provides a great resource for repurposing content to create Tweets, blog post ideas, e-books, creating online courses or writing white papers.
  6. For marketers offering online e-learning courses, a transcript can be a tremendous incentive to encourage enrollment onto your program.
  7. For a Business meeting, it clarifies actions points for the participants and employees and also gives an accurate account of who said what during the session.
  8. Hopefully, these top seven advantages of hiring a transcription service for you to add a transcript to your audio or video has convinced you of the benefits to justify the initial cost of getting your recorded audio, video or other formats transcribed.

Virtuadmin offers a professional and secure quality low-cost transcription service; it is my passion to provide you with the most accurate transcript possible.  With over 20 years experience audio typing, transcribing and video captioning Virtuadmin are flexible and would love to work with you, either for either a one-off transcription or on a long-term collaboration.

If you would like to make an inquiry or get a free quote, there is a contact form in the ‘Contact Me’ section of my website and would be pleased to assist you.  All audios and videos are secure with Virtuadmin with the latest firewall protection systems for enhanced security.  Why not let me give you a quote? 

5 Advantages of Outsourcing Transcription Services by Carey Suante

How businesses can benefit from outsourcing audio transcription

To outsource or not to outsource transcription services?

Many companies and individuals including law firms and real estate firms, construction firms, entrepreneurs, speakers, coaches, are choosing to outsource transcription services because they understand and realize the advantages of outsourcing.

Services like audio transcription requires huge investments if you want them in-house.  Transcription is also a niche skill set.  There are not that many people with the required skills and competence for transcription.  When you consider the wages, benefits and overhead of a dedicated transcription department  in-house it is very expensive for any company.  This is why many companies are choosing to outsource their transcription needs.

The digitalization of the recording equipment such as smartphones with voice recognition, secure online connections and a skilled freelance labour pool has made the outsourcing of transcription an attractive option for real estate firms, professional firms and law firms and other who record important meetings, telephone calls, interviews and the like.

Let’s take a look at the advantages of outsourcing transcription services to your organization.

At first glance, it would seem that opting to outsource transcription services would add cost to running your practice or decrease your company efficiencies. Not true. Advantages of outsourcing transcription services to a third party outweighs any perceived disadvantages.

5 advantages of outsourcing transcription services for your business:

1. You only pay for what you need, when you need it: Your transcription volume and requirement will fluctuate. Most companies will not need large volumes of transcription carried out on a regular basis.  This leads to transcription volume peaks and troughs. This fluctuating nature of your transcription requirement means it’s difficult to ascertain how many in-house transcriptionists you need to transcribe.  Keeping the least number of transcriptionists will mean they don’t cope in times of peak and keep enough transcriptionists to cope when your transcription volume peaks means your transcriptionists will be underused when the volume falls. So having an in-house transcription department is a bad idea.

Advantage of Outsourcing: You literally only pay for what you need as most transcription services only charge by the minute or by the line rather than the hour, and they are flexible in terms of capacity.

2. Outsourcing transcription saves money: The cost savings in outsourcing transcription instead of employing full-time transcriptionists in-house is significant. In the US a full-time secretary earns approximately $34,000 per year. Therefore, monthly expense on one full-time secretary is $2833 and this is excluding expenses on space, furniture, computer, electricity, Healthcare, insurance on this employee.  Also consider this transcriptionist will take time off for annual leave and illness, and you could be looking at savings of more than 30% of the expense by using an outsourced provider.

Advantage of Outsourcing: An outsourced transcription provider provides expertise and a specialised skill at a fraction of the cost you would need if paying for an in-house transcriptionist.

3. Access to experienced staff: Transcription is not an easy job. It requires focus and attention to detail as well as a keen ear. Using less experienced staff can result in inaccuracies and delivery delays.  Transcription expertise is a rare skill too.

Advantage of Outsourcing: Transcription companies are specialized service professionals. They are experts in transcribing audio to text. By using professionals you gain access to their skills and knowledge to give you a quality outcome. By using an outsourced transcription service, you’ll tap into a huge bank of experience for a small percentage of what you would otherwise have to pay.

4. Flexibility: Success in the your industry requires managing rapidly changing environments.  Transcription providers give you the flexibility to meet these rapidly changing conditions. The challenges for businesses include varying transcription volume, different turnaround times for different projects and cases, adding new services and departments, contraction, report format changes, etc.  These are a few of the curve balls a flexible transcription vendor can help your practice navigate.

5. Outsourcing transcription frees up time for your staff to develop other skills: Transcription is a specialized skill. Not every secretary or admin person can transcribe with accuracy and expertise. Most employees have skills that are better suited to other activities.

Advantage of Outsourcing: Outsourcing transcription means your personnel is used more efficiently and productively with minimal investment. This increases productivity and saves costs.

These are 5 advantages of outsourcing transcription that can help your business be more productive, profitable, efficient and competitive. We haven’t touched on the advantages of outsourcing transcription in terms of customisation, automation, universal access and standardisation, workflow process and branding for your business.

[This post first appeared on www.transcriptionpro.net on May 26th 2015]

*Virtuadmin would love to assist with your transcription needs.  See testimonials from very happy clients who have outsourced their transcription and typing to me.  If you would like a quote on your audio or video for transcription there is a contact form in the “contact me” section.  Have you outsourced your transcription before? If not, it’s very easy and simple, just send me a message and we can take it from there.

 

Why you should get your audio or video transcribed

Virtuadmin blog post why you should get your audio or video transcribed
Why You Really Should Get Your Audio or Video Transcribed

Every single audio or video that is recorded in a variety of different formats; interviews, podcasts, webinars, video’s captioned, motivational speeches, business conferences, student lectures is unqiue to the speaker and the participant/s.  Whatever is spoken you have taken enough care and organisation to record it so that you have a record of what was said.  The thing is you need it in a permanent ‘hard-copy’ of what what spoken in the form of a transcript.  Why you ask?

Well computers, hard-drives, servers, cloud based servers are wonderful things but are vulnerable to attack and your audio or video starts with you.  Whatever you have recorded was important enough for you to record it in the first place, but what happens if that audio gets corrupted and no longer playable?  You have lost that important interview, coaching call, student lecture, business tips speech or whatever audio or video that you took part in.

The new age digital world is a wonderful place but it can be hacked, viruses can be spread and all the data that was precious can be gone in an instant so why not get it transcribed?  As soon as your recording is complete you can send it to your transcriptionist straight away.  They should already have an active Dropbox account or similar like Google Drive to share the audio or video files.  The sooner they receive the audio or video the sooner they can turn it around for you and your audience, participants or clients get their copy of the transcript.

  1. There are many other advantages of getting your audio or video transcribed which I feel outweigh the expense of the initial transcription:-
  2. Permanent record should the digital copy accidentally deleted or lost.
  3. Always something to refer to, copy it as many times as you like and write all over A ‘bonus’ for participants  of your podcast, webinar, or live audience.
  4. Text to copy and paste Tweets, Facebook, LinkedIn, Pinterest and other Social Media platforms to market     and advertise your business.
  5. An accurate transcript added to a Podcast, Video, or Explainer Video will enhance your listing in Search Engine Results Pages.
  6. Excellent resource for Student revision or inclusion in dissertations.

Depending on the length of the audio or video/podcast, the amount of speakers, quality and clarity of speech will generally dictate the time to transcribe and cost.  The transcriptionist will have to take these things into consideration when pricing an audio/video for transcription etcetera.  It’s rare to get a recording that cannot be transcribed, calls in cars, conversations via skype can be challenging due to the background noise while travelling in the car can cause interference and a slow internet connection on Skype.

Before hiring the transcription service of your choice after research or recommendation it’s always helpful to forward a copy of the audio first so that you as the client and your virtual digital transcription service provider are sure that they can both fulfill the agreement of recorded audio or video speech into a text, word or other format of your choice can be met.

Hiring a professional transcriptionist like Virtuadmin may seem a little daring compared to other big companies with their fancy website and assurances but please consider this; what is the process when you visit one of these sites?  Can you speak directly to your transcriptionist and explain what little tweaks you would like from your transcript?  Can you speak about the environment in which it was recorded and the background details of why and the subject matter?  Most probably not.  You have security that they have secure servers, confidentiality agreements (we do too just ask!) and secure payment methods but once you’ve fired off your audio and paid for it what then?  Can you chase it up to inquire about the progress?  Again probably not, why?  Because most big outsourcing transcription companies and organisations break the audio’s into tiny little segments that get sent to many different transcriptionist if the audio length requires it.

This breaks it down to make it more cost effective for the business that is transcribing your audio but many transcriptionists are listening to your audio what if this audio contains sensitive information?  Is each and every transcriptionist expected to sign a confidentiality agreement (we have one in place for you) or non-disclosure agreement?  This is getting time consuming and costly before you’ve even got your transcript!

The many other benefits include accessibility for the hard of hearing, they may hear some of what what was said but having the transcript alongside the audio would ensure they they do not miss out on any important details and especially helpful for students.  Some people who are listening to your audio or watching your video, listening to your podcast rather than auditory and therefore would benefit from an accompanying transcript to get a better comprehension of what was being explained or taught.  Adding a transcript to a broadcasted podcast, video or webinar will enhance the Search Engine Page Results because by adding a transcript the search engine trawlers have a lot more information about your podcast, video or webinar rather than just a title and maybe a brief description.  With the spoken text in your niche it is by nature your transcript will be keyword rich in your subject area giving SEO bots more information to rank it higher.

To conclude the benefits of hiring a freelance transcriptionist is phenomenal and very cost effective.  If you have carried out your research well, asked the right questions before hiring your potential freelance transcriber this should far outweigh the initial expense of the transcript.  Again a freelance transcriber should be more cost efficient than bigger corporations due to the lower overheads that virtual digital transcribers have to bigger competitors.  You’ll get better accuracy, efficiency, flexibility of the format of your transcript, time-stamps, names included, intelligent or strict verbatim and probably a lot more.  More importantly virtual assistants with transcribing / audio typing skills will probably have a wide range of knowledge and experience with a higher skill-set in areas of professions and topics covered in your niche, but that is just one of the questions to ask when searching for the “right” transcriptionist to meet your requirements for your uniquely recorded audio or video.

Thanks for reading and if you can think of any other benefits to having your audio or video transcribed please do comment on the advantages for you at the end of this post, I will be sure to update it.