An easy account of how important transcripts are for videos

Using video in your content marketing strategy is being talked about everywhere today.  People are not searching for a product or service online via their desktops or laptops as much as they once were, mobile phones, phablets and tablets have advanced so much these are quickly becoming the most popular devices to view videos, especially via social media channels like Facebook and Twitter.

Videos can be used in a variety of ways; short explainer videos, adding one in an email, embedding one on your website's landing page.  They are a great way of driving traffic to your website where potential buyers of your product or service get to explore what you have to offer even more.

With video broadcasting becoming more and more popular it is projected to claim more than 80% of website traffic in 2019, so the question is how do you get your video to rank higher in search engine results pages (SERPs) above everyone else's?

The answer is a transcript.

To help everyone who is considering the use of video in their marketing plan, or maybe just starting out, for remembering how important it is to add an accurate transcript, I have designed and created an infographic acronym please see it below.

Acronym of Transcripts
Transcripts are important for video marketing search engine optimization (Background image by Freepik the acronym was created by Virtuadmin.uk)

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For Video Content Marketing Success You Need Transcription Services

For Video Content Marketing Success You Need Transcription Services

Video marketing, video viewing is the new content marketing, it is everywhere. What’s more is, it has evolved dramatically over the last 10 years.  From the age of desktops to laptops, viewing videos has become even more portable, where they can be viewed by anyone, anywhere, with a hand-held device or tablet.

As marketers are embracing these new ways of visually showing their potential customers what their service or product is about, it delivers what the customer wants to see, when they want to see it.

So where is the link between Video marketing and it’s bright big future in content marketing with transcription services? Transcripts.

Transcripts that are you produced from the speech content in your marketing video have tremendous value. When uploaded to YouTube, for example, it enables Google search engine bots to have more information about the content of your video. Also by uploading an additional transcript, your video will be indexed by Google more accurately due to the keyword rich text it can now read. Effectively, from the transcript text, they can read about your video content and will rank higher in Google SERPs (search engine results pages) as a result.

Here are some video marketing and it’s future in content marketing statistics that were published in an article on Forbes on the 3rd February 2017.

  • Video is projected to claim more than 80% of all web traffic by 2019.
  • Adding a video to marketing emails can boost click-through rates by 200-300%.
  • Embedding videos on landing pages can increase conversion rates by 80%.
  • 90% of customers report that product videos help them make purchasing decisions.
  • According to YouTube, mobile video consumption grows by 100% every year.
  • 64% of customers are more likely to buy a product online after watching a video about it.
  • 87% of online marketers are currently using video content in their digital marketing strategies.
  • A third of all the time people spend online is dedicated to watching videos.
  • Video ads now account for more than 35% of all ad spending online.
  • 59% of company decision makers would rather watch a video than read an article or blog post.
  • Digital marketing expert James McQuivey estimates that a single minute of video content is the equivalent of 1.8 million words.

If these big number percentage predictions and the facts as they are stated in Forbes, as a freelance transcriptionist, I see the way forward for video content marketing as building and forming relationships with transcription services.

I approach many video marketers online regarding adding a transcript to their video, they claim they are happy with the automatically generated captions that their video hosting provider applies when they upload a video.

However, it’s not just about captions for the hearing-impaired, what they do not realise is that Google and all other search engines DO NOT index video’s.  The video hosting platform may automatically generate captions but search engines do not index them for search engine optimisation due to them not being reliable enough for indexing purposes.

Therefore, creating a transcript, for a freelancer trying to build up their business, or marketer building up their video marketing business, anyone with a low budget, small business, start-ups, freelancers really do provide quality services at a much smaller cost proportionate to specialist transcription vendors and video captioning agencies.

The way forward to getting a quality service for a fraction of the price is using virtual assistants, and they are very versatile in their abilities and skills and many have grown and developed their experience in this new digital age.

For a fraction of the price, contracting a virtual assistant with transcription skills, or a freelance transcriptionist can be your best asset for your video content marketing strategy for the duration of the campaign.  To find a reputable typist or transcriptionist, from my experience, I can recommend People per Hour, Fivesquid and Fiverr.

If you know that you are planning a series of videos, no matter how short or long in length, or how frequently, building up a rapport with a transcriptionist, will create a rapport that builds trust.  You are assured of creating your video, while the transcriptionist, in the agreed timeframe, will deliver the transcript back to you.

A virtual assistant wth transcription experience, such as myself outsourcing under the brand of Virtuadmin, can be a big asset and contributor to the success of your video content marketing campaign.  I brand myself because I am not just a transcriptionist, I can copy type documents and recreate them quickly.  I can also compile Health & Safety Manuals for the completion of commercial buildings, but that was in another life in construction before freelancing.  You never know what hidden talents of a virtual assistant can help and assist you.

My qualifications are in Information Technology, Bookkeeping, Secretarial and Construction.  Since the advancement of technology and quick growth of the internet and social media in the last 10 years, my past experience is among things, copy-typing a unique authour’s book, captioning a series of juicing videos (one example can be viewed on my home page, select CC for the captions to appear), social media management  But in the last couple of years equally split equally between copy-typing and audio or video transcription.

A professional transcriptionist, if using professional software like myself, Express Scribe Professional software can play video via their software player, type into text and create your transcript a text format (.txt) document that will be uploaded to your video host hosting platform and gain higher quality recognition from search eng bots.

So videos future for content marketing?  Look at the bulleted facts and figures about video as the future of content marketing, then remember that the one advantage for your marketing video is to add a transcript.  It instantly boosts search engine optimisation and not only that, there are other valuable assets to a transcript  Take content from the transcript and create Tweets, Facebook posts, topics to go deep into in a blog post.

Being on a tight budget it’s always about cost, but the value of a transcript for your video marketing now and in the future has to be, has to be weighed against the initial investment, when you think of the alternatives that it can be used for, in conjunction with promotion and separate for blog posts.

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9 Top Reasons to Add a Transcript to Your Video

Reasons to Add a Transcript to Your Video

Top marketing professionals have voiced their opinions of YouTube Marketing for this coming year, 2017. 

In an article written by Lisa. D. Jenkins, in Social Media Today, where the Pros have made their predictions in what they think will happen to video marketing.  Although they are talking about YouTube, the second biggest search engine to Google, it is largely about video marketing for businesses and the marketing direction it could take.

These are all valid predictions, YouTube is a great way for increasing visibility of your product or service, and love when these predictions come out in the early parts of the year, this year being no different.

The 9 Top YouTube Predictions for 2017 by the Pros are:-

  1. YouTube Solidifies Its Social Network Status

  2. YouTube Explores Long-form Television-style Content

  3. YouTube Channels Embrace Quality Over Quantity

  4. YouTube Integrates Third-party Software to Improve Broadcast Quality

  5. YouTube Marketers Focus on Educational Content Delivery

  6.  Influencer Marketing Evolves Into Exclusive Partnership Programming on YouTube

  7. Increased Socialisation Features Improve YouTube Engagement

  8. YouTube Promotes Longer Engagement Views

  9. YouTube Improves Social Features for Creators and Fans

With statistics in 2016 for the total number of hours of video watched being 3.25 billion, combined with the vital fact that YouTube and other video hosting platforms do not index videos with automatically generated captions.

What does this mean for marketers, entrepreneurs and anyone else wishing to utilise the power of video marketing on YouTube and such like?  Upload a transcript in the format of a text (.txt) file to your video.Video search engine bots, just like Google crawler bots that are curious about your content and how to index it, therefore getting higher search engine rankings, cannot read images, GIFs or hear the audio speech.  What the SEO bots rely on when the post is not in a contextual format, is text, tags, meta and other more in-depth search engine strategies.

YouTube search engine bots, just like Google crawler bots that are curious about your content and how to index it, therefore getting higher search engine rankings, cannot read images, GIFs or hear the audio speech in that video.  What the SEO bots rely on when the post is not in a readable text format containing keywords, tags, meta and other more in-depth search engine strategies.

In number 3 on the predictions list, YouTube embraces quality over quantity, adding an additional transcript immediately tells YouTube about your content, therefore giving it a higher quality rating over others that have no transcript at all.

Number 5 on the predictions list, ‘YouTube Marketers Focus on Educational Content Delivery’ expert Zontee Hou’s prediction, explained “instead of the 30-second video demos of recipes that have taken over Facebook, success on YouTube will require companies to create 1- to 5-minute in-depth demos, courses, and series that answer the viewers’ questions”.

So for educational content that you want to be visible to everyone, even if it is 5 minutes long, you could add a transcript to it for just £5 if you are paying in Sterling, or $5 if paying in United States Dollars.

With The total number of people who use YouTube – 1,300,000,000 and over 30 million visitors per day, can you afford not to add a transcript?

If you have any questions at all about how to add a transcript, how to create one, or about my video transcription service, please do not hesitate to get in touch.

 

 

 

 

 

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