How To Increase Your Video SEO The Affordable Way

Video Marketing SEO The Affordable Way

With social video and video marketing becoming one of the most powerful ways to engage your audience, the digital landscape has changed dramatically over the last 10 years. 

Digitalisation and technology have become less expensive than it once was.  In today’s digital world you don’t necessarily need to contract a professional video producer.  Today’s modern technology allows you very simply to create a marketing video yourself, upload it to a video hosting platform like YouTube or Vimeo to name just a couple, plan your marketing strategy and off you go.

Marketers, Entrepreneurs, businesses, anybody making a video with the intention of marketing their brand, service or product to an audience, it is 100% essential to create and upload an accurate transcript for enhanced SEO and accessibility for the hearing impaired.  Something else Google will think highly of your video for.

In a recent post by leading marketing agency Marketo, last month published a post on essential SEO tips for videos.  Number 1 recommendation on their list of ‘5 SEO Tips for Videos‘ was “Transcribe Your Video Content”.

Nate the author of the post explains “providing both a video and transcription on a single page offers dual benefits: it caters to different reader preferences, and it makes video content more likely to appear in general Google searches.”  He goes on to say “full transcripts provide more engagement SEO opportunities“.

By adding an accurate text document, either a full transcription or providing text highlights (as described in the article on the Marketo blog), the transcript will create closed captions (subtitles).  Search engine crawler bots cannot see visual images or hear the speech, they rely solely on the readable text.

Unless you add an additional transcript bots only have the information you input in the title, subtitle, description in the metadata.  That is until you upload your video transcript to the hosting platform of your choice.

Automatic captions are not indexed

Yes, the video hosting platform will most probably automatically create subtitles/captions, however, Google (and other search engines) do not index them, which they do need to be to appear in search engine results pages. Closed captions (subtitles) ‘auto-captions’ are not considered accurate enough to rely on for indexing purposes.

So if your video doesn’t get crawled and indexed, your ranking will not be that great.  This is because there is so little information about the content.  The only source of information that they can reliably use is the basic title, subtitle, content of the video within meta tags.

If search engine crawlers cannot index your marketing video, for example, it will not get found, this is not the desired result.  It is also an issue that you do not need when it’s for business or entrepreneurial intentions.

Why add a transcript?

Adding an external transcript of the speech content is a huge asset, it enables search engine bots to read the text and:-

  1.  Find your page, crawl it and know the content is good quality content
  2.  Index it accurately accordingly
  3.  Keywords tied to your niche subject area are naturally spoken and will occur regularly within the transcript

Here are a few statistics to help you understand exactly how popular video marketing has become in recent years.  Courtesy of Buffer, from their comprehensive post of ‘50 Video Marketing Statistics to Help You Create a Winning Social Media Strategy in 2017‘ states “Captions on Facebook video ads increase video view time by an average of 12%.

If that is on Facebook Ads alone, what would it do for your video marketing efforts by adding a transcript; how much extra view time would that generate for your product or service?

Case Study (3playmedia.com)

Digital Discovery Networks performed a study that proves captions on YouTube videos boost SEO and increase views by 13.48% in the first 2 weeks and 7.32% overall. To test this, they searched for a keyword phrase that was present only in their video captions, not in the title, description, tags, or metadata.

Video transcription does not have to be expensive

Ultimately adding a captions file in the form of a transcript is the right way to increase your video ranking in SERPs (search engine results pages) increasing customer views, there are few ways you can do this.

  •  Create the text document yourself
  •  Outsource to a video captioning service (expensive)
  •  Outsource to a freelance transcriptionist (affordably)

Creating the text document yourself

If you are fairly quick at typing this can be the most economical option for you, it won’t cost you anything!  However, there are factors such as the length of the video, how man speakers, when you ideally would like it to be completed for, that determine if you can indeed produce the captions file quick enough.

Also, without transcribing software and a transcribing foot pedal, it is not so easy to go back and replay a couple of seconds to replay what was said if you missed it the first time.  This can eventually lead to frustration and time delays, something you do not need or want.

Outsource to a transcription/video captioning service

With the growing popularity of video marketing, so has the demand for video transcription.  With higher demand comes higher costs and no shortage of online digital transcription vendors specifically available to transcribe the speech from the spoken content within your video.

Unfortunately, however, these providers do have overheads if their staff are on-site office based.  If this is not the case, they operate purely via the internet, they still have overheads to take in consideration that they obviously need to factor into their fees when contracting out their specialist services.

This can be expensive and unaffordable, especially if you are a start-up, solopreneur/entrepreneur, self-employed and working from home, that are just a few examples.  You are trying to obtain the best professional service with the outcome of an accurate transcript with the least expenditure.

Outsource to a freelance transcriptionist

This is ‘How To Increase Your Video SEO The Affordable Way’.

There are some excellent freelancing websites out there today full of talented people waiting to provide their professional services at a fraction of the cost, transcription and video captioning is no different.  It is ultimately a risk-free way to get your video transcribed into text that you can then go on to use as a captions file.

How is it risk-free?  If you order the service of a transcriber via a freelance website you will deposit funds for their services into a holding account, such as Escrow, for example.  When the work is completed, delivered and you are happy, you pay them the funds.  If the worst happened and the transcript wasn’t delivered to you or it was totally unsatisfactory and not fit for its purpose, then it is simple to either hire someone else or ask for a refund.

Finding the right freelance transcriptionist can be time-consuming, invaluable when you find one.  As a freelance typist/transcriptionist here at Virtuadmin, over 20 years experience transcribing audio and video, a video up to 15 minutes in length, with a single speaker, would cost just £10 to transcribe and send in a text (.txt) file format.  This is how affordable video SEO can be. 

Other formats for closed caption files are available, however, from experience in captioning and uploading text (.txt) files to YouTube, I know this format works extremely well at automatically syncing the speech with the text.

Conclusion

If you are or planning to use video as a promotional tool for your brand, product or service, how is your video going to be found amongst the millions without a transcript? 

The only way to be sure of optimising your video for SEO the affordable way is either type it yourself into a text document or outsource to an experienced transcriber, like me at Virtuadmin, with the relevant equipment to deliver exactly what you need.

Transcripts are a great investment too, especially from a marketing perspective.  Once you have your document there are other alternatives ways to utilise it.  See my infographic ‘9 Ways to Use Your Audio Transcript’ for other instances to capitalise on your investment of a transcript.

Have you got any questions about video captions for SEO?  Please do not hesitate to get in touch, I would be happy to answer queries you may have.

 

 

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What is a .srt file and how to create one free

How to create a .srt file
What is a .srt file and how to create one

A .srt file is a common name for the extension SubRip computer files and a commonly used file format for subtitles or closed captions on videos.  The benefit of using a .srt file is that when it is added to a video to create the captions it enables search engine crawler bots to index your video more accurately due to the additional text file.

Although automatic captions are generated and all videos that contain speech when uploaded, Google and all other search engines do not consider them accurate enough to use as reliable information about your video content.

How to create a .srt file

Creating a .srt file to add to your video is quite easy and involves six easy steps.  These 6 steps are taken from a post by Andrew Meer on Techwalla

Step 1

Open Notepad by clicking “Start,” “All Programs,” “Accessories” and “Notepad.”

Step 2

Divide each subtitle phrase into numbered sections when creating an SRT file. Type “1” (without quotes) and then press “Enter” to start creating the first subtitle phrase.

Step 3

Enter the time span to display the subtitle phrase when playing the movie. For example, if you want the first subtitle phrase to be displayed from the second minute to the third minute of the movie, type “00:02:00 –> 00:03:00” (without quotes) and press “Enter.”

Step 4

Type the subtitle phrase and press “Enter” to finish creating the first subtitle phrase.

Step 5

Type “2” (without quotes) for the second subtitle phrase and follow steps 3 and 4 to create the second subtitle phrase. Do the same for the other subtitle phrases that you want to create, but ensure that you separate the subtitle phrases into numbered sections.

Step 6

Save the file in the SRT file format after you finish creating it. To do so, click “Start” and then click “Save.” Select “All Files” from the “Save as type” drop-down menu. Next, type a name into “File name” field and type “.srt” (without quotes) after it. Click “Save.”

Conclusion – Outsource?

Depending on the length of your video, podcast, or webinar depends on the length of time it will take to actually produce the transcript to add to your video.  Outsourcing the creation of the transcript process may well be worth considering.

At Virtuadmin I have created many transcripts for closed captioning purposes.  If you would like to hire me to quickly create your transcript please get in touch at cyberspaceayuda@gmail.com.  Alternatively, I have active freelancer profiles on People Per Hour and Fiverr and would be happy to answer any questions you may have about the process.

 

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For Video Content Marketing Success You Need Transcription Services

For Video Content Marketing Success You Need Transcription Services

Video marketing, video viewing is the new content marketing, it is everywhere. What’s more is, it has evolved dramatically over the last 10 years.  From the age of desktops to laptops, viewing videos has become even more portable, where they can be viewed by anyone, anywhere, with a hand-held device or tablet.

As marketers are embracing these new ways of visually showing their potential customers what their service or product is about, it delivers what the customer wants to see, when they want to see it.

So where is the link between Video marketing and it’s bright big future in content marketing with transcription services? Transcripts.

Transcripts that are you produced from the speech content in your marketing video have tremendous value. When uploaded to YouTube, for example, it enables Google search engine bots to have more information about the content of your video. Also by uploading an additional transcript, your video will be indexed by Google more accurately due to the keyword rich text it can now read. Effectively, from the transcript text, they can read about your video content and will rank higher in Google SERPs (search engine results pages) as a result.

Here are some video marketing and it’s future in content marketing statistics that were published in an article on Forbes on the 3rd February 2017.

  • Video is projected to claim more than 80% of all web traffic by 2019.
  • Adding a video to marketing emails can boost click-through rates by 200-300%.
  • Embedding videos on landing pages can increase conversion rates by 80%.
  • 90% of customers report that product videos help them make purchasing decisions.
  • According to YouTube, mobile video consumption grows by 100% every year.
  • 64% of customers are more likely to buy a product online after watching a video about it.
  • 87% of online marketers are currently using video content in their digital marketing strategies.
  • A third of all the time people spend online is dedicated to watching videos.
  • Video ads now account for more than 35% of all ad spending online.
  • 59% of company decision makers would rather watch a video than read an article or blog post.
  • Digital marketing expert James McQuivey estimates that a single minute of video content is the equivalent of 1.8 million words.

If these big number percentage predictions and the facts as they are stated in Forbes, as a freelance transcriptionist, I see the way forward for video content marketing as building and forming relationships with transcription services.

I approach many video marketers online regarding adding a transcript to their video, they claim they are happy with the automatically generated captions that their video hosting provider applies when they upload a video.

However, it’s not just about captions for the hearing-impaired, what they do not realise is that Google and all other search engines DO NOT index video’s.  The video hosting platform may automatically generate captions but search engines do not index them for search engine optimisation due to them not being reliable enough for indexing purposes.

Therefore, creating a transcript, for a freelancer trying to build up their business, or marketer building up their video marketing business, anyone with a low budget, small business, start-ups, freelancers really do provide quality services at a much smaller cost proportionate to specialist transcription vendors and video captioning agencies.

The way forward to getting a quality service for a fraction of the price is using virtual assistants, and they are very versatile in their abilities and skills and many have grown and developed their experience in this new digital age.

For a fraction of the price, contracting a virtual assistant with transcription skills, or a freelance transcriptionist can be your best asset for your video content marketing strategy for the duration of the campaign.  To find a reputable typist or transcriptionist, from my experience, I can recommend People per Hour, Fivesquid and Fiverr.

If you know that you are planning a series of videos, no matter how short or long in length, or how frequently, building up a rapport with a transcriptionist, will create a rapport that builds trust.  You are assured of creating your video, while the transcriptionist, in the agreed timeframe, will deliver the transcript back to you.

A virtual assistant wth transcription experience, such as myself outsourcing under the brand of Virtuadmin, can be a big asset and contributor to the success of your video content marketing campaign.  I brand myself because I am not just a transcriptionist, I can copy type documents and recreate them quickly.  I can also compile Health & Safety Manuals for the completion of commercial buildings, but that was in another life in construction before freelancing.  You never know what hidden talents of a virtual assistant can help and assist you.

My qualifications are in Information Technology, Bookkeeping, Secretarial and Construction.  Since the advancement of technology and quick growth of the internet and social media in the last 10 years, my past experience is among things, copy-typing a unique authour’s book, captioning a series of juicing videos (one example can be viewed on my home page, select CC for the captions to appear), social media management  But in the last couple of years equally split equally between copy-typing and audio or video transcription.

A professional transcriptionist, if using professional software like myself, Express Scribe Professional software can play video via their software player, type into text and create your transcript a text format (.txt) document that will be uploaded to your video host hosting platform and gain higher quality recognition from search eng bots.

So videos future for content marketing?  Look at the bulleted facts and figures about video as the future of content marketing, then remember that the one advantage for your marketing video is to add a transcript.  It instantly boosts search engine optimisation and not only that, there are other valuable assets to a transcript  Take content from the transcript and create Tweets, Facebook posts, topics to go deep into in a blog post.

Being on a tight budget it’s always about cost, but the value of a transcript for your video marketing now and in the future has to be, has to be weighed against the initial investment, when you think of the alternatives that it can be used for, in conjunction with promotion and separate for blog posts.

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7 Tips to Outsource to The Best Freelance Transcriptionist [Infographic]

Outsourcing Transcription to a Freelancer

If you have never outsourced your recorded audio or video to a transcription service or hired a freelance transcriptionist before, this Infographic should be of some help.

Many people think they can type and it’s easy to listen and type what is being spoken, take it from a freelance professional transcriptionist, it’s not.  Transcriptionists also have to insert the correct grammar and spelling at the same time as intelligently paragraphing and making sure everything reads sensibly.

Equally, anybody that thinks they can type and that it’s going to be easy to earn extra money transcribing, either directly with clients or via freelancing websites, is probably going to end up costing their client requiring the audio or video transcription, time and money.

For entrepreneurs or small businesses, for example, that are on a tight budget, hiring a freelancer can be very attractive due to the economical costs.  Established transcription services have websites with reviews from satisfied clients you have used their services.  These services can be expensive and not so easily affordable for entrepreneurs or small businesses.

Established transcription services have websites with their reviews from satisfied clients you have used their services.  These services can be expensive and not so easily affordable.

Freelancing to a professional freelancer can help you cut costs and retain the quality that you need and expect from your transcript.  By outsourcing your transcription requirements to a freelance transcriptionist, that is professional touch typist with experience in listening and typing and what is spoken, hopefully not someone that is trying to scam you.

To guide you through your journey of outsourcing your recorded audio, video, podcast or webinar for transcription, I have created this infographic to help you find the best freelance transcriptionist, for a budget you can afford.

I am a freelance transcriptionist outsourcing my skills and 20 years of experience, that also helped me create this infographic.

With the advancement of digital technology, audio and video transcription has grown in demand significantly.  If you need a transcriptionist that is reliable, fast and accurate then please do not hesitate to contact me.

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195+ Perfectly Optimized Design Templates for Email, Social Media & More [Free Templates]

We all know visual marketing works. Visual content is 40X more likely to get shared on social media than other types of content. Not to mention, infographics are Liked or shared on social media 3X more than any other type of content. 

The problem is, it can be hard to actually create these visuals — especially when you’re a small marketing team with too much to do and no designer on hand.

So when it comes to creating a cohesive set of campaign visuals — from Twitter graphics to blog images — what’s a marketer to do?

Well, to make your life easier, we worked with Canva to put together the ultimate set of 195+ design templates for every visual marketing need.

There are 10 visual design types and multiple themes that are carried through each design type, making it easy for you to quickly spin up a visual marketing campaign across multiple channels.

This set of 195+ designs includes:

  • Infographics templates
  • Facebook, Twitter, and Pinterest templates
  • Facebook, LinkedIn, and Twitter cover photo templates
  • Email header templates
  • Blog featured image templates

Ready to take your visual marketing to the next level this year? Get your 195+ design templates from HubSpot & Canva today.

download 195+ free design templates

 

Written by Niti Shah | @nitifromboston

Source: 195+ Perfectly Optimized Design Templates for Email, Social Media & More [Free Templates]

How to Structure a Perfect SEO Optimized Page

The-Perfect-On-Page-SEO-Checklist-for-2016-Infographic-image

 

How to Structure a Perfect SEO Optimized Page

This Infographic was created by Neil Patel at Quick Sprout and introduces his Infographic by stating that (when this article was first published in November 2014 to help get your head around Search Engine Optimization) that Google looks at over 200 factors when ranking a website and that was in 2014!

Today Cent Muruganandam has revisited this infographic and broken down each element of the page and explains the function of and how best to optimise it for better SEO rankings.  This is "The Perfect On Page SEO Checklist for 2016" and was published on Business 2 Community on 14th January 2016.

Today we are going to look at on page SEO checklist every website should be taking advantage of; this includes new blogs as well.

After all, who doesn’t crave for Google Gods blessings?

This is an infographic checklist that delivers the message in an elegant way.

This checklist was created by Neil Patel so you know its undoubted quality!

SEO Friendly URL

More weight is given to the first 3 to 5 words of a URL according to Matt Cutts of Google.

Examples of Bad URLs:

YourEscapeFrom9to5.com/?p=3155 (Only Numbers)

YourEscapeFrom9to5.com/how-to-use-stumbleupon-to-drive-traffic-and-marketing-infographic (Too Long)

An Example of a Good URL:

YourEscapeFrom9to5.com/user-experience-tips-infographic (Short and Descriptive)

How to Fix Non SEO Friendly URL

  • Use a plugin like PrettyLink to redirect the old URLs (in WordPress)
  • Update permalink structure (in WordPress)

Title

50 – 60 Characters

Recommended for YouWebcast: Sales Hacks to Close the Deal

Use H1 Tags for the Title (Also use H2 and H3 tags for Subheadings)

Include Target Keywords

Remember, only 512 pixel width of text will be displayed on mobile devices

How to Fix Title Issues

  • Use a plugin like Yoast SEO to investigate title and description issues. Yoast gives traffic light rankings for each post. (for WordPress)

Use Multimedia and Visual Content

 

Use pictures, videos and audio content to your advantage. Each media type has another avenue for promotion. Videos -> YouTube.Multimedia can keep online visitors engaged and reduce your website bounce rate.

Read more at http://www.business2community.com/infographics/perfect-page-seo-checklist-2016-infographic-01428523#ikX4KUvfzx72dtdR.99

Link to Authority Sites

Outgoing links tell search engines like Google what your page is about. The quality of your external links is a signal to Google of the quality of your page.

Internal Linking is the Best Form of Content Marketing

As a rule of thumb, link to your older posts when you publish a new post. Try to include 2 to 3 links in each post. The key is to internally link to posts naturally. Don’t try to sell a shoe that doesn’t fit the customer’s leg.

Use Keyword in the First 100 Words of the Content

Keyword should not only be part of your title and URL; it should also be part of the Meta description and content. The earlier the keyword appears in all of these elements the better.

How to Fix Keyword Issues?

  • Use Yoast SEO to manage keywords and on page SEO elements. (for WordPress)

Use Related Keywords or Similar Words in Your Content

Google uses Latent Semantic Indexing which looks at relative words in the content when ranking websites in the SERP (Search Engine Results Page).

Optimize ALT Tags and Image File Names

ALT tags tell search engines what the image is about. If your image name is ‘image1’ or ‘pic2’ it is useless from a search engine perspective. As a rule of thumb always make the ALT tag descriptive and include keywords. Remember, there is less competition in Google image search and you have a chance of being displayed as one of the images found for a user’s search term.

Website Speed Matters!

If you are stuck in traffic in a slow-moving lane, what do you do? Put the indicator and move to the next lane. What will happen if your website is slow? No indicator, just less traffic. We live in a fast-moving world so test your website speed every once in a while (monthly is a good idea) to make sure your visitors are not lost.

How to Improve Website Speed?

  • Glad you asked. Here is an infographic with 16 tips to improve a website’s loading time.
  • You can also implement a CDN (Content Delivery Network) to boost loading times. CDN sounds complicated but it is easy to implement. If you are on a budget try CloudFlare CDN which is free.

image: http://cdn.business2community.com/wp-content/uploads/2016/01/glass-time-watch-business-medium.jpg.jpg

website-speed-matters-image

Leverage Social Sharing Correctly

Use floating social share buttons. They are easy to use, always visible and a constant reminder to the user. Encourage users to share your content. Use hashtags when you post content in social media and share valuable content from others.

Content Length is Strength

Produce long form content that is useful to the viewer. This post not only tells what the on page SEO elements to focus on but also tells you how to fix them. The content length is determined by whatever it takes to get the message across. Some SEO’s will tell you to only write long post content that is 1,500 to 5,000 words.

Mobile Responsive Website is a Must

The number of mobile devices is growing rapidly; so is the number of people using their smart phones to browse the web. A mobile responsive website resizes its web pages based on the device type the user is on. Remember, social media usage on mobile devices is on the high and you don’t want to be losing out.

How to Make your Website Responsive?

  • Hire a web developer
  • Use a responsive theme (for WordPress)

Wrapping it up

A new website or blog will take time to build up its domain authority (DA) and backlinks. One good habit to get into early is to always focus on, SEO elements on the page as this does not depend on domain authority, domain age or backlinks. On page SEO elements are crucial for search engine traffic and rankings.

If you like this essential on page SEO checklist, then share it!

The Broken Link Building Bible – Moz by Angular Marketing

The Broken Link Building Bible
The Broken Link Building Bible – by Angular Marketing Published on Moz

The broken link building strategy may be one of the most effective, white-hat link building strategies in years. In today’s post, Russ Jones outlines everything you need to know (really, everything) about how to effectively use this strategy in your next link building campaign.

As a link building tactic, broken link building is an effective, white-hat, scalable, content-focused link building strategy that builds links through finding broken links, recreating that broken content, and helping webmasters replace broken links with your corrected link.

Broken link building may perhaps be the most effective, white-hat link building strategy in years. In particular, broken link building is appealing because the success of the campaign is directly proportional to how much good you do for the web. You profit only if you create good content to replace lost or abandoned content that webmasters still want to link to. This is the type of strategy that marries so many of the competing interests our industry: content vs. links, link earning vs link building, inbound vs. outbound, etc.

Below, I attempt to organize as much as I know about broken link building tactics. Throughout the piece I mention tools that will help you make the broken link building process scalable and less monotonous. Let’s begin.

Table of Contents

  1. Overview
  2. Prospecting
    1. Resource Page Targeting w/ Keywords
      1. Selecting Keywords
      2. Prospecting Phrases
      3. Scraping Search Results
      4. Extracting URLs
      5. Header Checks
      6. Opportunity Qualification
      7. Prospecting Tools
    2. Resource Page Targeting w/ Model URL
      1. Site Selection
      2. Backlink Acquisition
      3. Extracting URLs
      4. Header Checks
      5. Opportunity Qualification
      6. Prospecting Shortcuts
    3. Direct URL Targeting
      1. Site Crawling
      2. Opportunity Selection
  3. Content Creation
    1. Rebuilding Tools
    2. Raised Expectations
  4. Outreach
    1. Contact Finding
    2. Email Templates
  5. Conclusions & Community
  6. Credits

Overview

Broken link building is a link building tactic where a marketer contacts a webmaster who has a broken link on his/her site and recommends one or more alternatives that include his/her target site. For the purposes of this piece, we will use a pediatrician in Raleigh, NC as an example client.

Prospecting

The first step in any Broken link building campaign is to find relevant dead pages. However, there are different methods of prospecting depending upon the broken link building strategy you are employing. There are essentially three types of broken link building strategies:

  1. Resource Page Targeting with Keywords
  2. Resource Page Targeting with URLs
  3. Direct URL Targeting

We will cover each of these in the prospecting section. I will mention multiple tools throughout this post and will give descriptions of all of them at the end. Keyword Based

Keyword based is the the most common and, in my opinion, straightforward method of broken link building. The method involves searching Google for keywords relevant to your site’s interests, finding resource pages that link to content related to your keywords, extracting all the links from those resource pages, finding missing pages among those links, and finally qualifying those opportunities.

Select Prospecting Keywords Like so many things in SEO, we begin with keyword selection. A successful broken link building campaign lives and dies by the keywords used. There are a couple of characteristics we want to look for in an ideal keyword.

  • Categorically relevant: This characteristic seems obvious. The prospecting keywords need to be relevant. However, they don’t necessarily have to be relevant to your product like the key phrase “health resources.” The keywords could be relevant to your audience “resources for kids” or your geography “Raleigh resources.” Remember, you are finding resource pages with these keywords, you are not finding the final targets. You want to cast a wide net, which leads to…
  • Generally broad: This is where most campaigns fail. Our mock client is unlikely to find any resource pages for the keyword “raleigh nc pediatrician resources,” much less any with good link opportunities. You should choose key phrases that you would consider to be categories that your company might fall in, rather than the specific term.

Prospecting Phrases: Once you have identified your keywords, you will want to pair them with prospecting phrases. These are searches to use in Google or Bing to find relevant resource and links pages like “intitle:resources” or “inurl:links.” Below is a list of prospecting phrases you can use to help find relevant linking pages.

site:.gov
links
resources
intitle:links
intitle:resources
intitle:sites
intitle:websites
inurl:links
inurl:resources
inurl:sites
inurl:websites
“useful links”
“useful resources”
“useful sites”
“useful websites”
“recommended links”
“recommended resources”
“recommended sites”
“recommended websites”
“suggested links”
“suggested resources”
“suggested sites”
“suggested websites”
“more links”
“more resources”
“more sites”
“more websites”
“favorite links”
“favorite resources”
“favorite sites”
“favorite websites”
“related links”
“related resources”
“related sites”
“related websites”
intitle:”useful links”
intitle:”useful resources”
intitle:”useful sites”
intitle:”useful websites”
intitle:”recommended links”
intitle:”recommended resources”
intitle:”recommended sites”
intitle:”recommended websites”
intitle:”suggested links”
intitle:”suggested resources”
intitle:”suggested sites”
intitle:”suggested websites”
intitle:”more links”
intitle:”more resources”
intitle:”more sites”
intitle:”more websites”
intitle:”favorite links”
intitle:”favorite resources”
intitle:”favorite sites”
intitle:”favorite websites”
intitle:”related links”
intitle:”related resources”
intitle:”related sites”
intitle:”related websites”
inurl:”useful links”
inurl:”useful resources”
inurl:”useful sites”
inurl:”useful websites”
inurl:”recommended links”
inurl:”recommended resources”
inurl:”recommended sites”
inurl:”recommended websites”
inurl:”suggested links”
inurl:”suggested resources”
inurl:”suggested sites”
inurl:”suggested websites”
inurl:”more links”
inurl:”more resources”
inurl:”more sites”
inurl:”more websites”
inurl:”favorite links”
inurl:”favorite resources”
inurl:”favorite sites”
inurl:”favorite websites”
inurl:”related links”
inurl:”related resources”
inurl:”related sites”
inurl:”related websites”
list of links
list of resources
list of sites
list of websites
list of blogs
list of forums

Search Results Scraping: You now have the arduous task of finding all the results for all these prospecting phrases. Google is not fond of sending in automated requests, so you have a couple of choices. You complete the task by hand and use the MozBar to extract results, you can use a SERP scraping tool and risk Google’s ire, or you could look into use the Bing API, which would necessitate changing many of the search operators in the above list of prospecting phrases. Ultimately, you will want to pull down the top 100 results for each of the prospecting phrases you use. You will have quite a bit of crossover, so you will want to de-dupe those lists. You can use Virante’s free “Duplicate Deleter” tool to accomplish this, or you can simply use Excel’s remove duplicates function.

Link Extraction: Once you have a culled list of potential “linking pages,” you need to extract every external link from these pages and begin the process of finding all the 404s. You can also combine this step with the 404 header check using a tool like Domain Hunter+or Check My Links.

Link extraction:

Link extraction and 404 header check

404 / Error Checking: Once you have extracted all the links, you will have to check the headers on each link to determine whether or not they are 404s, our ultimate target. If you used Domain Hunter Plus or Check My Links, you can skip this process. The easiest way to do this is with a simple HTTP Status Code checker. There is a free bulk tool here. Just copy and paste all your URLs here, without the http:// and it will find all the 404s for you.

Opportunity Qualification: There are two things you will want to determine about each potential opportunity to vet them for quality: relevance and backlinks.

  1. Backlink acquisition: Once you have found a set of 404 pages, you now have to filter them to determine which are actually strong targets. The more backlinks pointing to a 404 page, the more opportunities you have for link replacement. These linking domains will be the sites you contact to replace the broken link with your own. There are several ways to do this, but the easiest at the moment is likely Majestic SEO’s bulk backlink checker. Remember, at this point you are trying just to get an idea of those with the most links and ignore those with very few. This will limit the amount of time you have on checking relevance.

  2. Relevance analysis: Now you filtered your list of 404 opportunities to those with a good number of unique linking domains. Let’s say that number is 50 or more. You now have to determine the relevancy of that content. You can do that a few ways:

    • Visit the Wayback Machine (also known as the way back machine) to find cached copies of the URL in history. If the page is well linked and did not block web crawlers, you should be able to find the content here.

    • If this is not available, you can look at the anchor text of the links pointing to the page. You can use SEOMoz Open Site Explorer to get an export of the anchor text.

    • You can look at the URL itself for hints as to how relevant the content would be.

    • You can visit the linking pages to see if those links have descriptions of what the previous content was.

Prospecting Shortcuts: There are two tools that you could use to jump over a lot of these steps.

  • Broken Link Index (brokenlinkindex.com): This tool by iAcquire allows you to find tons of potential 404 pages from their gigantic database of opportunities. Unfortunately, all of the link qualifications have to be done one at a time, although you could export the list and automate the process if you are savvy.
  • Broken Link Builder (brokenlinkbuilding.com): This tool by CitationLabs is not free, but allows you to perform all of the actions above in an automated fashion. Just type in your kewords and it performs all of the steps above, from finding opportunities to qualifying them based on links and relevance. This is by far the most robust broken link building tool currently available and a huge time saver.

Resource Page Targeting w/ Model URL

Unlike using keywords, this method starts with a known site and mines their backlinks to relevant resource pages that, in turn, produce broken link building opportunities.

Site / URL Selection: This is by far the most important part of the process. Choosing the right site will make or break this strategy. I do want to give a nod to Garrett French for pointing this method out to me a few months ago. There are a couple of factors you want to use in identifying the perfect site or URL.

  • Non-commercial: In most cases, you want a non-commercial source. If the site has a direct incentive to acquire links, chances are there will be too much manipulated link noise in their backlink profile to properly mine them for broken link building opportunities.
  • Authoritative: If the site is not authoritative, it likely has attracted few links from resources that aggregate important links on the web. These are the resource pages from which we will find 404 opportunities. If they aren’t linking to your selected URL, you are wasting your time.
  • Relevant: Obviously, the site needs to be relevant to your industry. You can use this technique to find great opportunities based on nasa.gov, but unless you are SpaceX, you probably have no business doing so.

Backlink Acquisition: Following the example above of a Raleigh, NC dentist, let’s assume that we selected the American Dental Association (ADA.org). Using Open Site Explorer, Majestic SEO, or A Hrefs, export all of the links pointing back to this site. This list of URLs should be treated in the same way as the list of URLs in the keyword method that were pulled from searching Google with prospecting phrases. You can now skip to the Link Extraction section in the previous description and follow from there. The steps are identical, no need to repeat them.

Direct URL Targeting

This is the least scalable of the strategies and is used specifically to target a single link prospect. Unlike the previous two methods where you are trying to find potential broken content to replace and your link prospects are those who link to that broken content, in this method you have already chosen your link prospect and you simply want to find broken links on his/her site as an excuse to start a conversation. I hesitate to include this strategy because it is weak and unscalable, but it is a part of the grouping of strategies known as “broken link building” so I will include it.

Let’s assume that you are the Raleigh, NC dentist and you have decided that all you really want is a link from ADA.org. You feel that you have some great content they would link to if only you had a reason to open up a conversation that didn’t sound completely like begging. Well, the first step is to try and find a broken link on their site so you have a reason to reach out to their webmaster.

Site Crawling: Site crawling can be problematic because you must balance your need for relatively quick responses and a general respect for the site owner’s bandwidth and uptime. Do not turn on a crawler that you are not certain follows polite crawling policies and obeys robots.txt. Your best bet would be one of the following:

  • Xenu Link Sleuth
    A classic SEO tool, Xenu Link Sleuth makes it easy to spider a site and find broken links among other problems.
  • Screaming Frog SEO
    Quickly becoming the spider of choice for many SEOs, Screaming Frog can quickly spider your site to diagnose everything from duplicate content to 404s.
  • Deep Trawl
    Often overlooked, Deep Trawl is a worthy adversary for solving on-site issues.

Opportunity Selection: You now have a list of broken links on your ideal linking website. Identifying the best opportunity will greatly increase the likelihood of succeeding with this strategy. Here are a couple of pointers.

  • Choose a broken link opportunity where the link is external. This does two things: it makes the webmaster feel like it is not his/her fault unlike an internal link and it creates a 1:1 ratio of removing an external link and hopefully adding your external link. A webmaster is far more likely to replace a broken external link with another external link than to replace an internal link with an external one.
  • Try and choose a broken link on the same page as the one your link would most fit. This is most likely to occur if your ideal linking site has a resources section.

Content Creation

The next step in the broken link building process is creating content that matches or improves upon the broken page. The first step you will need to take is actually determining what the broken page is. We assume that you have already vetted this page for relevance so you should have a general idea, but getting as specific as possible will help you create content that meets the expectations of all of those who previously linked to the now defunct resource. There are two tools that can help with this right off the bat…

Rebuilding Tools:

  • Wayback Machine: The Wayback Machine at Archive.org allows you to see much of the web as it existed in history. This is your first and best bet for finding the content. Pro-tip: Use Majestic SEO’s historical index to find when the links were acquired, and then choose the date in Archive.org that corresponds with this date. This will help you know the mindset of the linkers if the content changed over time
  • Warrick: Warrick is a little known tool by the Comp Sci department at Old Dominion that helps you rebuild an entire website by searching through public proxies/mirror caches to find copies of lost content. This is particularly good for rebuilding content that was blocQked by robots.txt. Unfortunately, Warrick is a perl program that may be difficult to operate.

Raised Expectations: Chances are the site for which you are replacing content has greater authority in the industry than does yours. Chances are it is less commercial, more informative, and more trustworthy in general. If you want to acquire a decent return on investment, you need to focus intently on content quality.

  • Expect to improve upon the content that was created.
  • Update relevant statistics.
  • Add new citations and sections.
  • Consider reaching out to the original author for more information to add credibility.

Outreach

So, you have found your opportunity, created your list of link opportunities, and you are ready to start outreach. Here is how to make the most out of that link list you have.

Contact Finding: There are a growing number of resources for automating the process of contact discovery, although each comes with it’s own set of issues.

Email Templates:

There are many strategies you can employ in the outreach, here are a few of them depending on how transparent you want to be. We find, in general, that if you write good enough content you can be very transparent.

  • Act as a user who happened upon the broken link
  • Mix your link in with other valuable, related links
  • Offer the replacement in a follow up email

Below is an example of a broken link building outreach email. The most important part of the outreach process is that you should tailor your outreach at least to the specific campaign and industry if not to each target specifically. If you can add even a sentence of plausible, relevant customization to each email you send out you will greatly increase your conversion. I promise you if you copy and paste this template you will waste a lot of your opportunities, no matter how good it is.

SL: quick note – dead resource on your site

Hello,

I’m a licensed (industry specialist) and a health writer – I recently visited your site while researching for an article I’m working on…

This is a note for your webmaster, as I found a dead resource on your site that visitors like me surely miss.

It’s on this page: http://www.theirsite.gov/linksandresources

I got an error message when I tried to click on this site: http://DeadURL.org/index.jsp

It looks like they made a change to their home page but didn’t update it… anyhow, the correct link is here: http://www.FixedURL.org/

And while you’re updating your page, I wondered if you’d be open to including some further resources that could help people struggling with similar issues.

Compelling Content Title
http://www.clientsite.org/compellingcontent

Compelling Content Title 2
http://www.clientsothersite.com/compellingcontent

Thanks for your help and for providing great resources!

Best,
First Name Last Name
Industry Credentials
clientsite.org

Anthony Nelson has some fantastic templates here from his excellent piece “Broken Link Building Guide from Noob to Novice”.

Conclusions & Community

Like nearly any link building technique, sweat equity is ultimately going to make the difference between a successful campaign and a failure. The devil is always in the details. With that, I would like to see that this becomes a living document. Broken link building, while not a new technique, is becoming more and more scalable. As more agencies, consultants and business owners jump on the bandwagon, their voices need to be heard as well. Subsequently, I am requesting that if you know any tips or tricks that you feel free to include them in the comments here. Thanks, and happy broken link building!

Credit Where Due

While I would like to pretend that most of my knowledge came from divine inspiration or on-the-job learning, the truth is that many thought leaders have chimed in on broken link building. This posting can be attributed in part to conversations with or content provided by the following great SEOs:

Jon Cooper
Garrett French
Anthony Nelson
Matt Zaffina
Paddy Moogan

Source: The Broken Link Building Bible – Moz

8 Best WordPress Form Builder Plugins 2016 Reviewed (Free & Paid) – 85ideas.com

Best 8 Form Builder Plugins for WordPress
8 Best WordPress Form Builder Plugins 2016 Reviewed (Free & Paid) by Nitish Singh

We look at some of the best WordPress form builder currently available. With a ton of advanced features from payment integrations optin, lead capture and more.

Forms are the part of any website, and it constitutes as the gateway between the readers the webmasters. Well-designed forms always play a significant role in any website and provides the right aesthetics. On the other hand, forms also represent an important signal to the visitors of the website. The forms act as a clue to the visitors that the webmaster is open for conversation or suggestion. Incorporating a form is easy, all with the help of WordPress Form Builder. Today, we will go through the best WordPress Form Builder out there on the WordPress plugin market. The Best WordPress form builder, we are trying to cover can be free or paid (or a mix of both, where some features are locked for the paid version).

As a webmaster, you need a form that works wonders with site functionality and also provide esthetics.

Choosing the right form builder can change the scope of your website and bring the necessary call to action for different stakeholders including the visitors of the website. Also, forms are a great source of feedback. From the revenue point of view, the website can grab the attention of the advertiser and bring more traction to site revenue.

Best WordPress Form Builder

Let’s start with the best WordPress Form Builder List.

  1. Gravity Forms

Gravity Forms Form Builder

There is no doubt in my mind that Gravity Forms have made it to the number one WordPress Form Builder plugin. According to the official site, the plugin has been installed and used by more than One million websites all over the world. The statistics are generated from one of the leading ranking websites, Alexa, and the number itself speaks for the plugin.

The Gravity Forms come with a custom visual builder that will help you to build fast and beautiful forms in a matter of minutes. Other features include standard and advanced fields, limiting entries and schedule forms and more.

Pricing of Gravity Forms is slightly tricky. You can easily build basic forms with the free version, but if you want advanced features, the paid version starts for $39 for one year, followed by business license and developer license. You can check this page for detailed pricing schemes.

Full Details and Download

  1. Contact Form 7

Contact Form 7 Plugin

Looking for a form builder that is free and awesome? Then, contact form 7 is for you. The plugin is completely free and has already topped 18 million downloads from the WordPress official repository.

The form builder comes with tons of features including CAPTCHA, Ajax-powered submitting, Akismet spam filtering (so that the website doesn’t get spammed). The form builder can also be used to create multiple forms, which are extremely customizable.

Fiddling with the form code is easy and forms can also be modified with the help of the code editor.

Full Details and Download

  1. Formidable Forms

Formidable Forms Plugin

Looking for a simple drag and drop form builder? Look no further than Formidable Forms that can be used to create forms quickly and efficiently.

The form builder falls in the category of advanced form builder as it supports database querying perfect for reports, retrievals, and display. The forms built using the plugin can be used anywhere, including posts, widgets or sidebar.

The Formidable Forms Pro can be bought for only $47 and includes tons of advanced features such as MailChimp, Signature, and PayPal Integration.

Full Details and Download

  1. Ninja Forms

Ninja Forms Plugins

The name itself speaks for the form builder. Ninja Forms are one of the best form plugin available in the WordPress marketplace. The plugin offers easy-to-use drag and drop interface with options to create forms that support emails, captcha, and Ajax.

The plugin can be used to create multiple forms and the free version brings a lot of value to the webmasters. Additional features include styling and layout options, anti-spam fields, customizable fields, re-usable fields, import and export options, from preview and Ajax.

If you are a WordPress Developer, then you can further enhance the plugin using the form building framework. This clearly showcases how powerful the plugin is.

Like any other plugins available, Ninja Forms also available in paid version. The paid version lets the users integrate PDF form submission, PayPal, Mail Chimp and more.

Full Details and Download

  1. JetPack

Jetpack WordPress Plugin

JetPack is a popular plugin, hosted and maintained by WordPress. The plugin offers tons of modules, and one of the modules that bring beautiful forms on the front desk is the contact form module.

The contact form module can be used to create flexible and powerful plugins for your website. All the basic form fields are supported by the plugin, which includes, drop buttons, name, email address, and check boxes.

To get started, download Jet Pack and activate the contact form module. Simple and elegant.

Full Detail and Download

  1. Fast Secure Contact Form

Fast Secure Contact Form

Fast Secure Contact Form can create powerful and elegant WordPress forms in a matter of minutes. It is also one of the popular form builders on the WordPress plugin Marketplace.

Fast Secure Contact Form is easy to use with the option to create multiple forms at the same time. Furthermore, the plugin also helps to modify confirmation emails and protect the websites from spam using the Akismet Spam Plugin.

With this plugin, you can create simple to advanced forms using fields such as date, time, name, comment, checkbox and more. The forms can be easily integrated into any part of the site using the shortcode generated by the plugin.

Full Detail and Download

  1. GuiForm

GuiForm WordPress Plugin

GuiForm offers a great form building capacity free of cost. The forms that are created using the GuiForm are flexible and good to look at.

Forms can be created fast and easy with the help of GuiForms integrated drag and drop form builder. The form builder is intuitive and helps you build forms pretty fast. The form builder also supports basic fields and some advanced fields such as attachment uploads (Great for building recruiting forms/feedback forms).

The forms created using the plugin are responsive and customizable using the color setting available in the form builder. Furthermore, it also supports changing of email notification and tons of other changeable options such as time and date of submission, IP address, and OS.

Full Detail and Download

  1. QuForm

Quform WordPress Form Builder

Looking to build complex forms? Then, QuForm can help you with the creation. The form supports everything from the simple to the complex entity. And all of this can be done without touching any code. The form builder is powerful enough to let the user create forms that have tons of advanced fields with great customizability options.

QuForm premium version lets you take more control of the form with drag and drop interface and other features such as extensive styling options, 15 element types and more.

Full Detail and Download

Wrap Up

Finding the best WordPress Form Builder is a tough task, keeping the fact in mind that there are tons of WordPress plugins that help you to build forms. The above list will surely cut down your search, and you will be creating forms in a matter of minutes.

Any WordPress form builder that worked for you and is not listed above? Comment below!

Source: 8 Best WordPress Form Builder Plugins 2016 Reviewed (Free & Paid) – 85ideas.com

Do You Use Your Website Search to Help Your SEO?

The secret of how SEO and Website Search go together.
Do You Use Your Website Search to Help Your SEO? by Mike Moran

I do lots of SEO projects. Not so typically, I also do a lot of website search projects. But I hardly ever do them for the same clients. One reason is that IT people typically run website search while marketers typically manage SEO. But the few clients I work with that do SEO and website search together have discovered the secret I am about to share with you.

As Google and every other search engine has made it more and more difficult to know which keywords searchers use to find your pages, you need to go after more and more data. One of the richest and easiest sources of data is website search.

You control your own website search, so no one can take the data away. Website search engines find only your own pages, so you don’t have to wade through tons of irrelevant keywords to find the ones that pertain to your content. And those search engines also give you linkage between what searchers are looking for and which pages from your site come up. Those choices might not match Google’s choices, but they are better than nothing,

But the biggest reason to mine your website search data for keywords is the simplest. These are a list of words that your customers think you actually have content for.

Even when they are wrong and you have no content for a keyword, even that is instructive, because your customer thought you should have content. Perhaps these are gaps in your content that you need to fill.

Now, when you look at your website search keywords, you do have to make a few adjustments. While a Google searcher might search for quicken loans, when they arrive at quicken.com, they might search for merely loans. Expect searchers to use fewer of your brand names (and especially not your company name) when they are on your website–it already sets that context.

If you aren’t looking at website search keywords to drive SEO targets, you are missing one of the most obvious places to look.
[This article first appeared on Business 2 Community on 4th January 2016]

Source: Do You Use Your Website Search to Help Your SEO?

3 Tools to Finding The Perfect Keywords for SEO

3 Easy Steps to SEO by Richie Contartesi January 4, 2016

Finding keywords for search engine optimization (SEO) that have the right balance of search volume, popularity, monetization potential, and competition might seem like magic to some people.

You might think that an SEO professional just taps his magic wand on a hat and out pops the best keywords, just like a rabbit out of a real magician’s hat. The reality, though, is that there’s no magic involved, just pure science and statistics. Let’s take a look at how you can leverage a few free tools to find the perfect keywords for SEO for your site or blog post. It all happens in three easy steps, with three free tools.

Tool 1: Check Google’s Key Word Planner Tool

The first thing you want to do is log into Google AdWords and see what the Key Word Planner Tool comes up with for your site or blog post. When you log into Google AdWords, just navigate to Tools and Analysis > Key Word Planner > Search for Keyword and Ad Group Ideas and put in a few keywords relevant to your site. You might enter in a few keywords related to your site as a whole and then, if you already have an idea in mind for your blog post, a word or phrase related to that concept. Once done, click on Get Ideas and check the tab labeled Key Words Ideas. Here, you’ll see keywords related to your idea, and you can begin to mine those for gems that you might use to center your new page or blog post around. That’s not the end of the story, though, so keep reading.

Tool 2: Making sure your keywords are relevant with Blog Social Analyzer

You might get quite a few keywords from the Key Word Planner Tool, and you want to make sure that the keywords you’re targeting are relevant to your particular site. After all, the more relevant your keywords are, the more people are going to share them on social media. Relevance will also determine how often people will link to the post or page, and the more likely it is that people who research for these keywords and end up on your site will be the perfect customers.

One way to check the relevance of the keywords is to see which content has shown the best performance on your site, and try to find similar keywords for the new page or post you’re working on. Using the Blog Social Analyzer tool, you can easily find out which of your current pages or posts are the most popular. Once you know what relevant content has performed the best, you can work to ensure your new content is focused around keywords with a track record of great performance.

Recommended for YouWebcast: TRACTION: How to Achieve Explosive Customer Growth

Within the Blog Social Analyzer tool, you can determine what kind of topics performed best on your particular site. Is your blog or website more attuned to basic users looking for introductory information, or do your users seek knowledge about advanced topics? By looking at which pages or posts were shared the most on social media, you can get a hint of that. Once you’ve gotten a few ideas for relevant keywords, it’s time to look at search volume.

To check out search volume, we’re going to go back to the Key Word Planner Tool that Google provides us with, and find out what we’ve got to work with. With your keywords entered, you’ll see the average monthly searches in a bit of a hodge podge of results, because Google automatically sorts by relevance. This means, unfortunately, that you’ll often see results that have very, very competitive keywords that have a ton of search volume, like “social media site” with 18,000 monthly searches. That’s way too competitive to try centering your blog post around, though, so you want to look at the long tail search phrases that are relevant to your proposed content.

So, target those long tail search phrases and click one time on Average Monthly Searches, then click again to see the keywords with the lowest search volume. Avoid those keywords like the plague most of the time, because there just isn’t enough search volume to make them worth your while. Scroll towards the bottom of the page, looking for keywords that have more search volume but not so much as to be far too competitive. Fine tuning this really depends on how often you plan on posting, or how much content, but remember that if you find 10 keywords with 70 searches per month and incorporate those keywords, you’ll be looking at 700 monthly searches.

Within this same search of keywords, you can also check the commercial value of the keywords. Obviously, you want people to come to your site and buy what you’re selling, so you want to check the traffic you might get that will convert. One way to see that ahead of time is to look at the commercial intent, and see what the Average Cost Per Click is. This shows you the average cost per click of someone bidding on that key word in AdWord, which tells you which of your keywords will have the most commercial value.

Just by way of example, let’s say from your Blog Social Analyzer digging you found that people really liked basic content about “SEO” as well as deeper content about “Business SEO.” You might find that “Business SEO” has an average cost per click of $9, while “SEO” is closer to $0. You’d want to center your post around “Business SEO” in this case, because it has stronger commercial intent.

Tool 3: Checking competitiveness of your keywords with MozBar

Finally, you should find out how competitive your keywords are. Sometimes, even a long tail keyword with low search volumes is still too competitive to try ranking for. The MozBar, available for either Firefox or Chrome, will help you out here. Once it’s installed, search Google for your proposed key word and you’ll see Page Authority (PA) and Domain Authority (DA) listed for each of your search results. If you see a lot of page authority of 50 or above in the top 10 results, then you might be looking at a keyword that’s too competitive to rank for. On the other hand, a mixed bag of Page Authorities in the 20s, 30s, and even higher (as long as there are some lower numbers in there) can be good to try ranking for.

The next thing to look at, though, before you get too excited is the Domain Authority. If the Domain Authority is really high across the entire top 10 list, this might also be something difficult to rank for. Again, a mixed bag of high and low results is what you’re looking for to find just the right balance of competitiveness.

Source: 3 Tools to Finding The Perfect Keywords for SEO

Planning For SEO Success In 2016

No-Hype SEO: A Realistic Formula To Making SEO Work For Your Business, Part 1

SEO- A realistic Formula
Looking to simplify your SEO efforts? Columnist Daniel Faggella has a simple formula for putting together an SEO regimen that will achieve results.

on December 29, 2015

SEO (search engine optimization) has come a long way.

After experiencing the “wrath of Google” years ago, some marketers have exited the SEO game and opted instead to use paid traffic to generate their leads and prospects. However, when done correctly (and ethically), there is no match for the longevity, consistency and quality of the lead flow you’ll experience from SEO. Today, I want to offer you an insider’s view of how to do this well.

All of my businesses are built entirely on organic SEO, and if I were to stop doing everything today, they would continue to experience high-quality lead flow consistently for many months to come. This just isn’t the case with paid traffic. Of course, the best marketing systems utilize both organic and paid traffic.

In this article, I’ll give you my thoughts on a time-tested and proven strategy for creating your SEO regimen.

Principles & Basics

All marketing is built on the notion of “desire” — i.e., you want something (whether it’s clothes, food, information, better abs or something else), and some business comes along with marketing promises to fulfill that desire.

In his book, “Breakthrough Advertising,” the late (and great) Eugene Schwartz stated that marketing could not (and should not) create mass desire, but that “it can only take the hopes, dreams, fears and desires that already exist in the hearts of millions of people, and focus those already existing desires onto a particular product.”

This is true. Great marketing, whether it be paid advertising or organic (SEO), is built on this principle. In the old days, the only way to tap into this mass-market desire was to show up in front of where the market happened to be (TV, newspaper or another medium).

This was (and is) both expensive and risky. If you pay large amounts of money to run an advertisement on TV, and you misdiagnose the desire of the market, you will not make any money.

Simply spending money on advertising doesn’t guarantee earning a return on that advertising.

Organic marketing, like SEO, provides you the opportunity to reverse this formula. Rather than needing to go out to where your market is located, you can attract your market, causing them to come to you.

This has changed everything: You can now put together marketing that fulfills the desires of your market very cheaply (or for free) without risking too much if you should misdiagnose or otherwise get it wrong.

SEO: The Self-Funded, Self-Regulating Lead Generator

Here’s a simple formula that will help you wrap your brain around SEO:

(B1 + B2 = DP), DP ≅ Your Organic Strategy = $$$

(Belief + Behavior = Decision Patterns), Decision Patterns Your Organic Strategy = Sales

The first “B” is belief. The second “B” is behavior. The belief and the behavior are always correlated; together, they make up the “Decision Patterns” of your prospects, (Tune into this interview with Artillery Marketing founder Douglas Burdett for more on determining buyer persona.) I’m going to get deeper into this in a bit.

When the “Decision Patterns” of your prospects are congruent with your organic strategy, your SEO kicks into hyperdrive, and you start seeing serious traction.

There are really four levels to your organic (SEO) strategy:

  • High Level (search terms, PPC terms).
  • Top of Funnel (indirect content).
  • Blog Level (relevant blog topics and lead generation tools).
  • Back-end (marketing automation and database marketing).

Today, we’re going to outline the first two levels, and in Part 2 of this series, we’ll tackle the last two levels.

Attractional SEO: Getting People To Come To You

The first level is “High Level.”

Instead of going out to set up shop in front of where the market is located, the internet allows you to build marketing assets that will “pull” your prospects towards your business. This starts with the Top Level of your SEO strategy: determining the terms specific to your offering and your market.

Many refer to these as “PPC Terms” because they are the terms your prospects are putting into Google when looking for a solution. (If you’re a little rusty on your PPC definitions, this article fromPPC Hero provides a succinct glossary.)

We do this by outlining the belief and the likely behavior of your market. For instance, if you are an online marketing consultant who serves affluent businesses in Boston, you might come up with this list:

  • Email marketing consultant Boston.
  • Digital marketing agency.
  • Experienced InfusionSoft consultant.
  • Landing page optimization expert.

This is your master list, but it’s only the top level. Remember, there is a correlation between the things people are looking for and the behavior they perform. This means your search terms will be divided into different levels of quality, which we’ll get into later.

The second level is your “Top Of Funnel.”

The top of funnel is the area of indirect interest. For instance, using the same scenario as above, you might come up with this list of “Top Of Funnel” terms:

  • How To Make Better Email Newsletters.
  • How To Create Profitable AutoResponder Series.
  • Compare InfusionSoft to Hubspot.
  • Case Study of Email Marketing for E-commerce Business.

These are all going to attract people who are interested in your specific offering, and you can use these to create the “building blocks” of your SEO strategy. Webinars, white papers, free reports and other such “opt-in” devices can be created from these “Top Of Funnel” terms.

Next week, as we get into the second two levels, I’ll show you how to connect all of these levels together into a seamless regimen. Before then, here is your homework:

Create your list of “PPC Terms,” and, from there, your list of “Top Of Funnel” devices. Like a car on a long road trip, these two lists will act as your map and your guide when we start creating blog content and database marketing material to monetize your SEO system.

Tune in next week for Part 2 on making SEO work and generating more traffic for your business.

 

 

Beginner’s Guide to Using Rich Snippets in WordPress

Not sure what are rich snippets, and why you should use it on your WordPress site?
Not sure what are rich snippets, and why you should use it on your WordPress site?

Do you want to add rich snippets on your WordPress site? Not sure what are rich snippets, and why you should use it on your WordPress site? Rich snippets allow you to have custom search listings for special content such as reviews, recipes, events, etc. In this article, we will show you how to use rich snippets on your WordPress site.

Why You Should Use Rich Snippets on Your WordPress Site?

Rich snippets provide site owners another way to communicate with search engines. Structured data allows search engines to see different types of content on your site, and use rich snippets to show additional information in the search results.

A recipe in search results with rich snippets data

This additional information in search results make your listing more noticeable in search, which means more organic traffic for your site.

It also helps you build authority in your niche, as your site becomes more visible in the search.

Rich snippets are not just for reviews or recipes. You can use rich snippets for events, products, people, video, music, apps, articles, blog posts, etc.

Now that you know how beneficial rich snippets can be, let’s take a look at how to add rich snippets in WordPress.

We will show two methods: manually adding rich snippets in WordPress as well as using a rich snippets WordPress plugin.

Adding Rich Snippets in WordPress Using a Plugin

Maintaining rich snippets manually can be difficult even for the most experienced site owners. Luckily, there are several WordPress plugins that will make it super easy for you to add rich snippets in your WordPress posts.

First thing you need to do is install and activate the All In One Schema.org Rich Snippets plugin. Upon activation simply click on the Rich Snippets menu icon in the sidebar to continue.

All in One Schema.org supported content types

You will be able to see different content types that you can create with the plugin. The list includes:

  • Item Review
  • Events
  • Person
  • Product
  • Recipe
  • SoftwareApp
  • Video
  • Article

Clicking on any content type will show you the fields that will be available when a user is writing a post/page or any custom post type.

Now you need to create a new post or edit an existing one. Just below the post editor, you will see a new meta box labeled Configure Rich Snippet. Inside, you will see a drop down menu where you can select content type for the post you are working on.

Choose a content type to add rich snippets to a WordPress post

Selecting a content type will display the rich snippet fields you need to fill. In the screenshot below, we selected the article content type, and it showed us article name, author, short description, and article image fields.

Rich snippets for article content type

You can change it to recipe, event, or whatever content type you are creating and then fill in the fields. You are not required to add all fields but some of the fields are required by Google to display rich snippets.

Don’t forget to save your post to store the rich snippets data.

Adding Rich Snippets Manually in WordPress

Rich snippets or structured data markup can be written into three different vocabularies. These vocabularies are microdata, RDFa, and JSON-LD. You can use any of them on your site. However, most beginners find RDFa to be more beginner friendly.

Here is an example of a user’s about page in WordPress. Normally the text of the page will look something like this:

John Smith rich snippet post

 

 

 

 

 

This can be easily transformed with rich snippets. If you are familiar with HTML, then you can easily understand the following example:

Rich snippet image 2

 

 

 

 

 

 

For each content type there are some special properties that need to be defined. Schema.org is the organization that helps maintain the standard for different content types. You will find extensive documentation with examples for eachcontent type on their website.

Here is another example of a recipe with rich snippets.

Rich snippet image 3

 

 

 

 

 

 

 

 

 

 

If you are manually adding rich snippets into your WordPress posts, then you will need to use Text editor so that you can write the required markup. You may also need to refer to Google’s Developer resource on structured data to understand which properties are required for a content type.

Testing Your Rich Snippets

Google and other search engines may not immediately pickup your rich snippets or show it in search results. How do you know that you are using rich snippets correctly on your site?

You need to simply visit Google’s Structured Data Testing Tool. You can either paste your markup in the tool box or click on the Fetch URL link to enter a URL. Click on the Validate button and the tool will review your markup.

Testing your rich snippet markup

We hope this article helped you learn how to use rich snippets on your WordPress site. You may also want to checkout our list of the 9 best WordPress SEO plugins and tools that you should use.

If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.


Editorial Staff at WPBeginner is a team of WordPress experts led by Syed Balkhi. Page maintained by Syed Balkhi.
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The Benefits of adding a transcript to a video

As a transcriptionist reading articles across all the social platforms I came across an article written by Alice Ly, the Social Media Manager at Lucrazon that included so much useful information and useful tools to use to boost your video by captioning each frame with an accurate transcript.

Something that anyone can do if you can use the Internet and type, right?  Yes but it will take you quite some time even for a short video.  Can your business spare you the time away from it to do that?  The skill is in being able to type while you are listening to what is being said, and even better is you can touch type. 

If not, to hire someone such as myself to do this is not expensive these days as the digital age is here, we can share files, audio files, video files all at the click of a button. 

So because I enjoy transcription (and a bonus I can earn money from it) began investigating due to the rewards millions of you out there with video’s on YouTube Channels could reap from just paying out a little to get this done and boost your video and whatever it is sharing, you all want it to get noticed by Search Engines, don’t you?

So I have designed this infographic post to help those of you out there that may not possibly be aware of how it actually works, so hopefully by the end of reading this article you will understand what Video SEO is, how it works, and what are the benefits.