For Video Content Marketing Success You Need Transcription Services

For Video Content Marketing Success You Need Transcription Services

Video marketing, video viewing is the new content marketing, it is everywhere. What’s more is, it has evolved dramatically over the last 10 years.  From the age of desktops to laptops, viewing videos has become even more portable, where they can be viewed by anyone, anywhere, with a hand-held device or tablet.

As marketers are embracing these new ways of visually showing their potential customers what their service or product is about, it delivers what the customer wants to see, when they want to see it.

So where is the link between Video marketing and it’s bright big future in content marketing with transcription services? Transcripts.

Transcripts that are you produced from the speech content in your marketing video have tremendous value. When uploaded to YouTube, for example, it enables Google search engine bots to have more information about the content of your video. Also by uploading an additional transcript, your video will be indexed by Google more accurately due to the keyword rich text it can now read. Effectively, from the transcript text, they can read about your video content and will rank higher in Google SERPs (search engine results pages) as a result.

Here are some video marketing and it’s future in content marketing statistics that were published in an article on Forbes on the 3rd February 2017.

  • Video is projected to claim more than 80% of all web traffic by 2019.
  • Adding a video to marketing emails can boost click-through rates by 200-300%.
  • Embedding videos on landing pages can increase conversion rates by 80%.
  • 90% of customers report that product videos help them make purchasing decisions.
  • According to YouTube, mobile video consumption grows by 100% every year.
  • 64% of customers are more likely to buy a product online after watching a video about it.
  • 87% of online marketers are currently using video content in their digital marketing strategies.
  • A third of all the time people spend online is dedicated to watching videos.
  • Video ads now account for more than 35% of all ad spending online.
  • 59% of company decision makers would rather watch a video than read an article or blog post.
  • Digital marketing expert James McQuivey estimates that a single minute of video content is the equivalent of 1.8 million words.

If these big number percentage predictions and the facts as they are stated in Forbes, as a freelance transcriptionist, I see the way forward for video content marketing as building and forming relationships with transcription services.

I approach many video marketers online regarding adding a transcript to their video, they claim they are happy with the automatically generated captions that their video hosting provider applies when they upload a video.

However, it’s not just about captions for the hearing-impaired, what they do not realise is that Google and all other search engines DO NOT index video’s.  The video hosting platform may automatically generate captions but search engines do not index them for search engine optimisation due to them not being reliable enough for indexing purposes.

Therefore, creating a transcript, for a freelancer trying to build up their business, or marketer building up their video marketing business, anyone with a low budget, small business, start-ups, freelancers really do provide quality services at a much smaller cost proportionate to specialist transcription vendors and video captioning agencies.

The way forward to getting a quality service for a fraction of the price is using virtual assistants, and they are very versatile in their abilities and skills and many have grown and developed their experience in this new digital age.

For a fraction of the price, contracting a virtual assistant with transcription skills, or a freelance transcriptionist can be your best asset for your video content marketing strategy for the duration of the campaign.  To find a reputable typist or transcriptionist, from my experience, I can recommend People per Hour, Fivesquid and Fiverr.

If you know that you are planning a series of videos, no matter how short or long in length, or how frequently, building up a rapport with a transcriptionist, will create a rapport that builds trust.  You are assured of creating your video, while the transcriptionist, in the agreed timeframe, will deliver the transcript back to you.

A virtual assistant wth transcription experience, such as myself outsourcing under the brand of Virtuadmin, can be a big asset and contributor to the success of your video content marketing campaign.  I brand myself because I am not just a transcriptionist, I can copy type documents and recreate them quickly.  I can also compile Health & Safety Manuals for the completion of commercial buildings, but that was in another life in construction before freelancing.  You never know what hidden talents of a virtual assistant can help and assist you.

My qualifications are in Information Technology, Bookkeeping, Secretarial and Construction.  Since the advancement of technology and quick growth of the internet and social media in the last 10 years, my past experience is among things, copy-typing a unique authour’s book, captioning a series of juicing videos (one example can be viewed on my home page, select CC for the captions to appear), social media management  But in the last couple of years equally split equally between copy-typing and audio or video transcription.

A professional transcriptionist, if using professional software like myself, Express Scribe Professional software can play video via their software player, type into text and create your transcript a text format (.txt) document that will be uploaded to your video host hosting platform and gain higher quality recognition from search eng bots.

So videos future for content marketing?  Look at the bulleted facts and figures about video as the future of content marketing, then remember that the one advantage for your marketing video is to add a transcript.  It instantly boosts search engine optimisation and not only that, there are other valuable assets to a transcript  Take content from the transcript and create Tweets, Facebook posts, topics to go deep into in a blog post.

Being on a tight budget it’s always about cost, but the value of a transcript for your video marketing now and in the future has to be, has to be weighed against the initial investment, when you think of the alternatives that it can be used for, in conjunction with promotion and separate for blog posts.

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Beginner’s Guide to Using Rich Snippets in WordPress

Not sure what are rich snippets, and why you should use it on your WordPress site?
Not sure what are rich snippets, and why you should use it on your WordPress site?

Do you want to add rich snippets on your WordPress site? Not sure what are rich snippets, and why you should use it on your WordPress site? Rich snippets allow you to have custom search listings for special content such as reviews, recipes, events, etc. In this article, we will show you how to use rich snippets on your WordPress site.

Why You Should Use Rich Snippets on Your WordPress Site?

Rich snippets provide site owners another way to communicate with search engines. Structured data allows search engines to see different types of content on your site, and use rich snippets to show additional information in the search results.

A recipe in search results with rich snippets data

This additional information in search results make your listing more noticeable in search, which means more organic traffic for your site.

It also helps you build authority in your niche, as your site becomes more visible in the search.

Rich snippets are not just for reviews or recipes. You can use rich snippets for events, products, people, video, music, apps, articles, blog posts, etc.

Now that you know how beneficial rich snippets can be, let’s take a look at how to add rich snippets in WordPress.

We will show two methods: manually adding rich snippets in WordPress as well as using a rich snippets WordPress plugin.

Adding Rich Snippets in WordPress Using a Plugin

Maintaining rich snippets manually can be difficult even for the most experienced site owners. Luckily, there are several WordPress plugins that will make it super easy for you to add rich snippets in your WordPress posts.

First thing you need to do is install and activate the All In One Schema.org Rich Snippets plugin. Upon activation simply click on the Rich Snippets menu icon in the sidebar to continue.

All in One Schema.org supported content types

You will be able to see different content types that you can create with the plugin. The list includes:

  • Item Review
  • Events
  • Person
  • Product
  • Recipe
  • SoftwareApp
  • Video
  • Article

Clicking on any content type will show you the fields that will be available when a user is writing a post/page or any custom post type.

Now you need to create a new post or edit an existing one. Just below the post editor, you will see a new meta box labeled Configure Rich Snippet. Inside, you will see a drop down menu where you can select content type for the post you are working on.

Choose a content type to add rich snippets to a WordPress post

Selecting a content type will display the rich snippet fields you need to fill. In the screenshot below, we selected the article content type, and it showed us article name, author, short description, and article image fields.

Rich snippets for article content type

You can change it to recipe, event, or whatever content type you are creating and then fill in the fields. You are not required to add all fields but some of the fields are required by Google to display rich snippets.

Don’t forget to save your post to store the rich snippets data.

Adding Rich Snippets Manually in WordPress

Rich snippets or structured data markup can be written into three different vocabularies. These vocabularies are microdata, RDFa, and JSON-LD. You can use any of them on your site. However, most beginners find RDFa to be more beginner friendly.

Here is an example of a user’s about page in WordPress. Normally the text of the page will look something like this:

John Smith rich snippet post

 

 

 

 

 

This can be easily transformed with rich snippets. If you are familiar with HTML, then you can easily understand the following example:

Rich snippet image 2

 

 

 

 

 

 

For each content type there are some special properties that need to be defined. Schema.org is the organization that helps maintain the standard for different content types. You will find extensive documentation with examples for eachcontent type on their website.

Here is another example of a recipe with rich snippets.

Rich snippet image 3

 

 

 

 

 

 

 

 

 

 

If you are manually adding rich snippets into your WordPress posts, then you will need to use Text editor so that you can write the required markup. You may also need to refer to Google’s Developer resource on structured data to understand which properties are required for a content type.

Testing Your Rich Snippets

Google and other search engines may not immediately pickup your rich snippets or show it in search results. How do you know that you are using rich snippets correctly on your site?

You need to simply visit Google’s Structured Data Testing Tool. You can either paste your markup in the tool box or click on the Fetch URL link to enter a URL. Click on the Validate button and the tool will review your markup.

Testing your rich snippet markup

We hope this article helped you learn how to use rich snippets on your WordPress site. You may also want to checkout our list of the 9 best WordPress SEO plugins and tools that you should use.

If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.


Editorial Staff at WPBeginner is a team of WordPress experts led by Syed Balkhi. Page maintained by Syed Balkhi.
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