Transcription – Is It a Necessity For Your Business?

Freelance transcriber for business transcription

Do you need transcription for your business?

Yes, you do! Transcription services, freelance or provided by specialist businesses, transcription is growing in demand each and every day.

Advancements in technology mean quicker and faster, more capabilities and devices and so on, digital technology grows in cyberspace. This provides more opportunities for the transcriptionist to provide digital transcription services remotely at competitive cheaper costs. 

Transcribing is a niche skill-set that is not really spoken about but such a vital expertise that requires a lot of training, fast typing, and typing experience. Digital technology advancements are now enabling virtually anything to be recorded and if narration or natural occurring speech is within that recording then it should be transcribed.

Entrepreneurs, Business Coaches, Bloggers, Marketing Experts and much more are all utilising transcription services for the benefit of their businesses.  They record podcasts, videos, webinars and video blogs for clients and readers.  They hold teleconferences, teleseminars and business meetings for accuracy and productivity.  Eighty-eight percent of businesses say that video is an important part of their marketing strategy; all should be accompanied by a transcript. 

Here are the top 7 advantages of a transcript:

  1. It gives you a permanent hard copy of what was spoken. What if the audio recording got damaged, lost or recorded over by mistake?
  2. Instant accessibility for the hearing impaired to partake and absorb the valuable information.
  3. Using a Search Engine on the Internet can only search in a text it cannot search audio at this moment in time. (I’m sure it will come as image search is already available!) Adding an accurate transcript increases your chances of your audio, video, podcast, webinar being discovered because of the extra information held within that additional transcript rather than just the title and sub-title text for details about what it is about.
  4. Having a transcript gives you a document to refer to, scribble on, copy, make notes etcetera. Instead of searching through the audio for a certain point that caught your attention you can quickly scan through the transcript instead.
  5. Provides a great resource for repurposing content to create Tweets, blog post ideas, e-books, creating online courses or writing white papers.
  6. For marketers offering online e-learning courses, a transcript can be a tremendous incentive to encourage enrollment onto your program.
  7. For a Business meeting, it clarifies actions points for the participants and employees and also gives an accurate account of who said what during the session.
  8. Hopefully, these top seven advantages of hiring a transcription service for you to add a transcript to your audio or video has convinced you of the benefits to justify the initial cost of getting your recorded audio, video or other formats transcribed.

Virtuadmin offers a professional and secure quality low-cost transcription service; it is my passion to provide you with the most accurate transcript possible.  With over 20 years experience audio typing, transcribing and video captioning Virtuadmin are flexible and would love to work with you, either for either a one-off transcription or on a long-term collaboration.

If you would like to make an inquiry or get a free quote, there is a contact form in the ‘Contact Me’ section of my website and would be pleased to assist you.  All audios and videos are secure with Virtuadmin with the latest firewall protection systems for enhanced security.  Why not let me give you a quote? 

Why you should get your audio or video transcribed

Virtuadmin blog post why you should get your audio or video transcribed
Why You Really Should Get Your Audio or Video Transcribed

Every single audio or video that is recorded in a variety of different formats; interviews, podcasts, webinars, video’s captioned, motivational speeches, business conferences, student lectures is unqiue to the speaker and the participant/s.  Whatever is spoken you have taken enough care and organisation to record it so that you have a record of what was said.  The thing is you need it in a permanent ‘hard-copy’ of what what spoken in the form of a transcript.  Why you ask?

Well computers, hard-drives, servers, cloud based servers are wonderful things but are vulnerable to attack and your audio or video starts with you.  Whatever you have recorded was important enough for you to record it in the first place, but what happens if that audio gets corrupted and no longer playable?  You have lost that important interview, coaching call, student lecture, business tips speech or whatever audio or video that you took part in.

The new age digital world is a wonderful place but it can be hacked, viruses can be spread and all the data that was precious can be gone in an instant so why not get it transcribed?  As soon as your recording is complete you can send it to your transcriptionist straight away.  They should already have an active Dropbox account or similar like Google Drive to share the audio or video files.  The sooner they receive the audio or video the sooner they can turn it around for you and your audience, participants or clients get their copy of the transcript.

  1. There are many other advantages of getting your audio or video transcribed which I feel outweigh the expense of the initial transcription:-
  2. Permanent record should the digital copy accidentally deleted or lost.
  3. Always something to refer to, copy it as many times as you like and write all over A ‘bonus’ for participants  of your podcast, webinar, or live audience.
  4. Text to copy and paste Tweets, Facebook, LinkedIn, Pinterest and other Social Media platforms to market     and advertise your business.
  5. An accurate transcript added to a Podcast, Video, or Explainer Video will enhance your listing in Search Engine Results Pages.
  6. Excellent resource for Student revision or inclusion in dissertations.

Depending on the length of the audio or video/podcast, the amount of speakers, quality and clarity of speech will generally dictate the time to transcribe and cost.  The transcriptionist will have to take these things into consideration when pricing an audio/video for transcription etcetera.  It’s rare to get a recording that cannot be transcribed, calls in cars, conversations via skype can be challenging due to the background noise while travelling in the car can cause interference and a slow internet connection on Skype.

Before hiring the transcription service of your choice after research or recommendation it’s always helpful to forward a copy of the audio first so that you as the client and your virtual digital transcription service provider are sure that they can both fulfill the agreement of recorded audio or video speech into a text, word or other format of your choice can be met.

Hiring a professional transcriptionist like Virtuadmin may seem a little daring compared to other big companies with their fancy website and assurances but please consider this; what is the process when you visit one of these sites?  Can you speak directly to your transcriptionist and explain what little tweaks you would like from your transcript?  Can you speak about the environment in which it was recorded and the background details of why and the subject matter?  Most probably not.  You have security that they have secure servers, confidentiality agreements (we do too just ask!) and secure payment methods but once you’ve fired off your audio and paid for it what then?  Can you chase it up to inquire about the progress?  Again probably not, why?  Because most big outsourcing transcription companies and organisations break the audio’s into tiny little segments that get sent to many different transcriptionist if the audio length requires it.

This breaks it down to make it more cost effective for the business that is transcribing your audio but many transcriptionists are listening to your audio what if this audio contains sensitive information?  Is each and every transcriptionist expected to sign a confidentiality agreement (we have one in place for you) or non-disclosure agreement?  This is getting time consuming and costly before you’ve even got your transcript!

The many other benefits include accessibility for the hard of hearing, they may hear some of what what was said but having the transcript alongside the audio would ensure they they do not miss out on any important details and especially helpful for students.  Some people who are listening to your audio or watching your video, listening to your podcast rather than auditory and therefore would benefit from an accompanying transcript to get a better comprehension of what was being explained or taught.  Adding a transcript to a broadcasted podcast, video or webinar will enhance the Search Engine Page Results because by adding a transcript the search engine trawlers have a lot more information about your podcast, video or webinar rather than just a title and maybe a brief description.  With the spoken text in your niche it is by nature your transcript will be keyword rich in your subject area giving SEO bots more information to rank it higher.

To conclude the benefits of hiring a freelance transcriptionist is phenomenal and very cost effective.  If you have carried out your research well, asked the right questions before hiring your potential freelance transcriber this should far outweigh the initial expense of the transcript.  Again a freelance transcriber should be more cost efficient than bigger corporations due to the lower overheads that virtual digital transcribers have to bigger competitors.  You’ll get better accuracy, efficiency, flexibility of the format of your transcript, time-stamps, names included, intelligent or strict verbatim and probably a lot more.  More importantly virtual assistants with transcribing / audio typing skills will probably have a wide range of knowledge and experience with a higher skill-set in areas of professions and topics covered in your niche, but that is just one of the questions to ask when searching for the “right” transcriptionist to meet your requirements for your uniquely recorded audio or video.

Thanks for reading and if you can think of any other benefits to having your audio or video transcribed please do comment on the advantages for you at the end of this post, I will be sure to update it.

16 Best Free WordPress Plugins You Must Use in 2016

WordPress Plugins
16 of THE Best Free WordPress Plugins by Ayo Isaiah

With all the WordPress plugins readily available, it can be hard to find the best ones. This article shares 16 of the best free WordPress plugins.

However, it can also be difficult to sort out the great ones from the bad ones, so we are giving you a list of the best plugins that you must have in the most essential categories. We also list an alternative for many of the categories.

All the plugins considered here are free and can be installed on your website within a few moments.

WordPress SEO by Yoast is the most revered SEO plugin for WordPress. Takes care of Title tags, XML sitemaps, meta descriptions, focus keyword and much more.

wordpress-plugins-yoast

Alternative: All in One SEO Pack is another highly recommended plugin with over 1 million active installs. Provides advanced SEO for WP e-commerce websites, Google Analytics support, title optimization and much more.

There are plenty of social sharing plugins, but if you are looking for one that just works and supports a big array of social networks, then the Floating Social Bar is what you need. It adds the essential sharing options to your WordPress website without slowing it down.

wordpress-plugins-floating-social-bar

Alternatives

  • Shareaholic – Highly customisable and supports Share and Follow buttons for several social media platforms. Also adds a “Related Posts” feature if you need it.
  • Sharify – Adds beautiful and responsive sharing buttons to your website. Also comes with built-in caching support to reduce server load.

Contact Form 7 has to be the best in this category. It is easy to install, setup and use. It also allows you to add multiple forms to your website with AJAX and CAPTCHA support.

wordpress_plugins_gravity-forms-alternatives-contact-form-7

Alternatives

  • Ninja Forms – Neat form plugin with a drag and drop interface for easy creation of forms. Functionality can be extended using premium plugins.
  • Pirate Forms – Comes with built-in widget and shortcode support.

Updraft Plus is highly recommended to back up your site. You can back up to multiple locations, split backups or schedule automatic backups. Many more features are included as well.

wordpress-plugins-updraft-plus

Alternatives

  • BackWPUp – Comes with multi-site support and allows you to make your backups in several formats (such as zip, tar.gz, etc.).
  • BackUpWordPress – Highly rated on the WordPress repository.

Sucuri Security offers a wealth of security options such as Security Activity Monitoring, Malware Scanning, Blacklist Monitoring, and Security Hardening. It is probably the best plugin for monitoring your site without slowing it down.

wordpress-plugins-sucuri-security

Alternatives

  • WordFence Security – Offers two-factor authentication, integrity checking and real-time blocking of known attackers among other useful features.
  • All in One WP Security and Firewall – Gives your site a “Security score” based on the options you have activated on your website and helps you improve on that score.

The page builder plugin is useful if you are not technical and need to create custom layout for particular pages. Page Builder by SiteOrigin is the most advanced free page builder plugin for WordPress. Period.

wordpress-plugins-pagebuilder

There are a few plugins in this category.

WP Smush helps you to reduce your image size (by stripping unnecessary information from your images without quality loss) and make sure your site loads faster. Alternative to this include EWWW Image Optimizer and Kraken Image Optimizer

wordpress-plugins-wp-smush

Regenerate Thumbnails is another image optimization plugin that helps you regenerate thumbnail sizes for image attachments after you altered thumbnail dimensions.

BJ Lazy Load does not optimize your images. In fact, it hides all your images and only loads them as the user scrolls through the page. This plugin can help you save bandwidth and make sure your website loads fast. BJ Lazy Load supports responsive images as well as iframe (such as Youtube embed, etc.).

Yuzo – Related Posts is highly recommended as it can display related posts to your stories with different features of text and image size. Best of all, it doesn’t slow down the site.

wordpress-plugins-yarpp

Alternatives

Notable mention: Many consider Yet Another Related Posts Plugin (YARPP) to be the best post related plugin with one of the most complete algorithms to find related posts. The con is that it can be very resource-intensive for a heavy site, and that’s why we don’t rever to it as the best here.

Caching your site is the best way to make sure your site loads fast and the server does not go down when there is a sudden spike in traffic. W3 Total Cache is probably the most advanced (and free) caching plugin available for WordPress.

wordpress-plugins-w3-cache

Alternative

  • WP Super Cache is the next most well-known caching plugin after W3 Total Cache. If you just need a simple caching mechanism, then WP Super Cache is strongly recommended over W3 total cache
  • Broken Link Checker – Monitors the links in your posts and notifies you if there are any broken links.
  • Edit Flow – Improves organization of your website’s contributors and offers a calender to view scheduled content.
  • WP Mail SMTP – Reconfigures the native WordPress mail function to use SMTP and make sure all your outgoing emails reaches their destination.
  • JetPack – Brings the best parts of WordPress.com to self-hosted WordPress. Highly recommended, though it can be overly bloated.
  • Askimet – Prevents comment spam on your website.

Have you got other favourite WordPress plugins that you just cannot do without? Let us know in the comments section below.

 

Source: 16 Best Free WordPress Plugins You Must Use in 2016

Do You Use Your Website Search to Help Your SEO?

The secret of how SEO and Website Search go together.
Do You Use Your Website Search to Help Your SEO? by Mike Moran

I do lots of SEO projects. Not so typically, I also do a lot of website search projects. But I hardly ever do them for the same clients. One reason is that IT people typically run website search while marketers typically manage SEO. But the few clients I work with that do SEO and website search together have discovered the secret I am about to share with you.

As Google and every other search engine has made it more and more difficult to know which keywords searchers use to find your pages, you need to go after more and more data. One of the richest and easiest sources of data is website search.

You control your own website search, so no one can take the data away. Website search engines find only your own pages, so you don’t have to wade through tons of irrelevant keywords to find the ones that pertain to your content. And those search engines also give you linkage between what searchers are looking for and which pages from your site come up. Those choices might not match Google’s choices, but they are better than nothing,

But the biggest reason to mine your website search data for keywords is the simplest. These are a list of words that your customers think you actually have content for.

Even when they are wrong and you have no content for a keyword, even that is instructive, because your customer thought you should have content. Perhaps these are gaps in your content that you need to fill.

Now, when you look at your website search keywords, you do have to make a few adjustments. While a Google searcher might search for quicken loans, when they arrive at quicken.com, they might search for merely loans. Expect searchers to use fewer of your brand names (and especially not your company name) when they are on your website–it already sets that context.

If you aren’t looking at website search keywords to drive SEO targets, you are missing one of the most obvious places to look.
[This article first appeared on Business 2 Community on 4th January 2016]

Source: Do You Use Your Website Search to Help Your SEO?