An easy account of how important transcripts are for videos

Using video in your content marketing strategy is being talked about everywhere today.  People are not searching for a product or service online via their desktops or laptops as much as they once were, mobile phones, phablets and tablets have advanced so much these are quickly becoming the most popular devices to view videos, especially via social media channels like Facebook and Twitter.

Videos can be used in a variety of ways; short explainer videos, adding one in an email, embedding one on your website's landing page.  They are a great way of driving traffic to your website where potential buyers of your product or service get to explore what you have to offer even more.

With video broadcasting becoming more and more popular it is projected to claim more than 80% of website traffic in 2019, so the question is how do you get your video to rank higher in search engine results pages (SERPs) above everyone else's?

The answer is a transcript.

To help everyone who is considering the use of video in their marketing plan, or maybe just starting out, for remembering how important it is to add an accurate transcript, I have designed and created an infographic acronym please see it below.

Acronym of Transcripts
Transcripts are important for video marketing search engine optimization (Background image by Freepik the acronym was created by Virtuadmin.uk)

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Closed captions: Transcripts Aid Learning for Almost all Students

Transcripts for Students from Video Aid Learning

Most college and university students who use closed captions and transcripts on video and multimedia find them helpful as a learning tool, despite them not regularly being made available, according to new research from Oregon State University.

One of the first surveys of its type, of 2,124 students across 15 public and private universities nationwide, found that 98.6 percent of students say captions are helpful, with 75 percent of them noting that they use captions as a learning aid in face-to-face and online classrooms. For video transcripts, students referenced the tool as a learning aid 85 percent of the time.

More than half of students surveyed said captions help by improving comprehension. The most common reasons students use captions are to help them focus, retain information and overcome the poor audio quality of the videos, while transcripts are often used as study guides and to find and retain information.

The national study, conducted by the Oregon State University Ecampus Research Unit in collaboration with 3Play Media, also shows that among the students surveyed, only 13 percent had registered with an office of disability services and less than 12 percent require academic accommodations. Of all respondents, 19 percent cited having difficulty with hearing and 37 percent have difficulty with vision.

"Many people associate the use of closed captions and transcripts only with disability accommodation, and that can mean they are not made widely available," said Katie Linder, director of the Oregon State University Ecampus Research Unit and author of the study. "One hope for this study was to help educate university administrators about how a range of students are using these tools, and that making them more available could help more learners."

According to Linder, closed captions and transcripts are now a legal obligation for universities that receive federal funding when they create videos for courses and for institutional purposes, to ensure that students with disabilities have equal access.
"Despite this, many institutions do not understand the legal obligation, or they only associate these tools with disability accommodation and do not consider how they could be helpful to all students," Linder said.

The study found that almost 100 percent of survey respondents had at least one course, either face-to-face or online, that included some video content. However, more than one-quarter of respondents were unsure about the availability of closed captions and almost one in five were not sure about the availability of transcripts of the videos in their courses.

"Not only is captioning often necessary for accessibility compliance, but, as the study shows, 75 percent of students use captions as a learning aid to improve their focus, retention, engagement, and comprehension when watching videos for class," said Lily Bond, director of marketing at 3Play Media, a company that provides closed captioning, transcription and subtitling solutions.

"As the use of video in higher education becomes more commonplace, making captions and transcripts more widely available should be a priority for institutions."

The survey was voluntary, conducted online and contained 46 questions. All study participants were college and university undergraduate and graduate students, mainly undergraduate, over the age of 18, and the majority of them came from the public, four-year institutions.

"In many ways, this study is just scratching the surface of what we know about how students use and perceive closed captions and transcripts in the college and university classroom," Linder said. "Additional research related to student use and perceptions of closed captions and transcripts is welcomed and encouraged."

A summary of the findings is available online at http://bit.ly/2eKmswJ, as well as a downloadable version of the full report.

* This report first appeared on http://phys.org/news on the 1st November 2016.
** Header image designed by Virtuadmin

The Value of an Audio or Video Transcript

The Value of Audio and Video Transcripts

Today, in May 2016 advancements in technology have progressed very rapidly over the last 10 – 20 years.  Being from a time before computers and mobile phones, I am very glad for the progression of the internet.

For me it has meant I no longer travel out to work in an office transcribing, I can now freelance from home turning recorded audio into a digital Word document or Text file for videos.  It is not easy always writing proposals for transcription work on freelance sites like People Per Hour and Fivesquid.  It’s also not easy requiring to be paid in pounds and not dollars.  Audio or video transcription is usually charged by the audio minute or audio hour.  Some transcription companies charge by the line or page, but for me, it is easier for potential customers to know what they are going to be paying for their audio or video to be transcribed.  Charging by the line or page it is not possible to know what you are going to pay until the audio or video has been transcribed.

Because of advancements in technology, it is there much easier to record speech, seminars, interviews…well just about anything really.  Anything that is recorded that contains speech, or videoed and contains speech can be now transcribed digitally.  It takes a matter of minutes for the transcriptionist to download an audio in mp3 format or a video even in mp4.  They will upload this digital file to their professional software and start producing your transcript.

The value of a transcript

One of the advantages of a transcript giving it value is that you then have a permanent digital record, or if you choose to print the transcript off, you have a permanent hard-copy of the recorded audio.  The audio may get corrupted or accidentally deleted for example, but by having a transcript you will always have the information from the content of that audio or video.

Another valuable aspect of a transcript is that you have something to refer to, make notes on, instead of trying playing and fast forwarding trying to find that certain part of the audio that you are looking for.

You can add a transcript produced in a .txt text file format to your video.  This is an especially economical “do-it-yourself” method of enhancing your video’s search engine optimisation.  Why?  Because the transcript will be keyword rich and full of content that is relevant to you niche because of the nature of the speech contained in that video.  Search engine bots and crawlers have a lot more information from the text transcript that has been uploaded to your video.  It doesn’t have to rely on just a headline and possibly sub-headline, it has a whole transcript to know what your niche subject area is.  Because of the transcript SEO bots will then rank your video higher in search results in your niche.

If you are a mentor or coach, a transcript is something that could be offered as an incentive for potential clients.  They would be able to build up the mentoring or coaching session transcripts as a course for themselves to have and always refer to, for whatever reason they hired your mentoring or coaching services in the first place.

A transcript is a great way to get new blog post ideas from or social media posts.  Say you listened to a great podcast, if you go that podcast transcribed you would always have that knowledge from the podcast to refer to.  It’s certainly easier visually to find a certain part of the audio than playing back and forth.

Meetings that are recorded and then transcribed are a fantastic way of ensuring that what was discussed in the meeting is carried out in full.  No excuses for the participants to say they didn’t make the notes correctly of what they were supposed to be doing.  Everything from that meeting would be in a transcript to enable the better efficiency of duties to be undertaken.

Transcripts are especially helpful for the partially or totally deaf community.  They are so valuable to be able to also understand what was in the webinar, podcast, interview along with everyone else.  A text file added to a video with then automatically produced closed captions.  These can be turned on during any part of the video; very helpful for deaf people.  You may have created a marketing video with a voice over, having the option to have closed captions not only gives the deaf or hard-of-hearing community the opportunity to read what your video has to say, but at the same time it will automatically rank high in Google’s search results because the information gives the crawlers more information, as I described earlier.

Conclusion

Those are just a few examples of the reason why getting your audio or video transcribed is so important and it shouldn’t cost you the earth.  See my infographic 7 questions to ask your prospective freelance transcriptionist.  It’s an infographic to help anyone out there considering using a freelancer.  The aim is to help you filter out the amateurs that could potentially cost you time and money, to hire a professional and get value for money.

Digital transcription is a growing industry, but there are people out there trying to make extra money typing and not really understanding that transcription is a professional skill and art.  It takes many years of touch typing practice to be able to type at the same time as what is being spoken.

Transcripts can take certain formats; a one speaker audio would be set-out in a Word document differently to say an interview with two or three people.  A professional will know from the start of the audio or video how to set out the document, whereas an amateur may not.  If you get a poor, inaccurate transcript then it is going to be pretty useless to you, it will also have been a waste of time and money.

As a freelance transcriptionist working as Virtuadmin Transcription service my rates start at 50p per audio minute for up to 2 speakers in the audio or video.  So an hour’s audio or video would cost you £30 to be transcribed.  What the freelancer charges per audio minute or audio hour is entirely up to them and how they value their skill.  I type at 70-80 words per minute with 98% accuracy and could charge more, but I’m here as a freelancer to be fair in my pricing whilst delivering the most accurate transcript in the best turnaround time possible.

One hour’s audio that is of good clear audio quality, no more than 2 speakers and no background with good speech clarity, would take me approximately 4 hours to transcribe.  So I would advise any potential customers that it would be delivered in 24 hours.  If I have queued audio’s I communicate this straight away to you so that you are not left wondering when to expect your transcript.

I love my job helping anyone and everyone either enhance their SEO for their video or producing a transcript from audio, I really do enjoy listening and typing.  If you would like to get a quote for an audio or video, or even hire my transcription skills directly please click here>>>http://bit.ly/1TqN9j1

Can you think of any other valuable uses for an audio or video transcript?  Please feel free to comment below this post.  Thanks for reading and hope it has helped put the value of a transcript into some sort of perspective.

 

Written by: Virtuadmin

Date: 10th May 2016

 

Audio Transcription Time Guidelines [Infographic]

When people ask what I do and I reply a Transcriptionist their face goes blank for a second. I then explain that I produce transcripts from recorded audio, video, podcasts or webinars.  Ah, typing people think, typing what people are saying yes that’s easy once you can type. Contrary to popular belief audio transcription is a skill and takes years of touch typing practice and experience to be able to turn around an hour’s audio in four.

The Infographic created by Virtuadmin I hope puts into perspective that even the most professional and quickest of touch typists cannot type at the average spoken rate. I have used 15 minutes of recorded audio for simplicity but hope that it illustrates that typing at the spoken word rate is virtually impossible.

There are also other factors to be taken into consideration:

  • Number of Speakers
  • Audio quality
  • Speech clarity
  • Is there any background noise
  • Is this an intelligent or strict verbatim transcription?
  • Is the transcript to be time-stamped?

All these affect the average turnaround time of your transcript.  Taking these things into account when hiring a transcription service will help you understand the complexities of what goes into producing an accurate transcript.

To conclude that with just one speaker, with good audio quality professional transcriptionist that types 80 words per minute (that’s fast but that’s our average typing speed) would take approximate 30 minutes to transcribe and a professional that types 50 words per minute would take 45 minutes.  That therefore on these statistics would mean than an hour’s audio that was just one speaker and straight forward intelligent paragraphing would take the professional 4 hours.  For 2 speakers because each time a speaker changes a new line is started, therefore that takes extra time.

Audio transcription is a skill, you must love typing and a love of hearing people speak.  If you love what you do, have a passion like we do, you will want to produce the best transcript possible.  This isn’t always possible but I always aim to never insert an “inaudible”.  Again, that is time-consuming replaying a part of the audio that you just cannot hear.  You’ll probably get it in the end, but that’s another 5 minutes or so added to the completion time.

Hope the Infographic helps put things in perspective for audio transcribing and putting into text the spoken word is just not as easy as you think!

Transcription - Is it as easy as you think?
Transcription – Is it as easy as you think?

How to Triple Your SEO Efforts Just By Blogging by Julia McCoy

If you’re like most bloggers, you’re probably wondering how you can produce huge results, the kind other bloggers retire doing. Or, you’re looking to gain a serious boost for your business via blogging, but not sure how to get rolling. Fortunately, this success isn’t just blind luck – it is the direct result of a series of efforts you can apply to your own blog.

If you’re like most bloggers, you’re probably wondering how you can produce huge results, the kind other bloggers retire doing. Or, you’re looking to gain a serious boost for your business via blogging, but not sure how to get rolling.

Fortunately, this success isn’t just blind luck – it is the direct result of a series of efforts you can apply to your own blog.

If you’re looking to increase your SEO, blogging is the first and most important step. According to HubSpot’s 2015 blogging frequency benchmark data, companies that blog earn 97% more inbound links than companies that do not. Additionally, companies that post more than 16 blog posts each month get roughly 3.5 times more traffic than companies that publish four or fewer posts each month. (We recently gained over 300 keyword positions in a single day—and it was 100% through our content & blogging.)

Read on to learn more about the SEO importance of blogging and how you can triple your SEO efforts through regular, high-quality posts.

Blogging 101: Why it’s so Darn Important for SEO

When it comes to SEO, there is arguably nothing more important than blogging. In order for content to rank well, there has to be content in the first place and multiple industry leaders have shown that companies that blog regularly do better than companies that don’t. 

HubSpot’s aforementioned blogging frequency benchmark data shows that when small companies with 1-10 employees publish more than 11 posts each month, their sites get three times as much traffic as companies of the same size that publish only one post per month. What’s more, sites with 11 posts each month earn twice as much traffic as companies that publish between 2-5 posts each month.

For slightly larger companies, the results are comparable: companies with between 26-200 employees that publish more than 11 posts per month get twice as much traffic than companies who only publish one post each month.

It’s obvious that blogging frequency really does matter and that, in order to boost traffic and improve SEO, you need to produce relevant, useful content on a regular basis.

One of the main reasons for this is that old blog posts stick around long after they’ve been published. In fact, when HubSpot conducted a study of their own blogging traffic, they found that 90% of the leads their blog produced actually came from old posts. That said, it’s possible to generate, in equal parts, traffic from both old and new content, as long as you know how to create content that is genuinely interesting and valuable.

How to Blog for SEO: 6 Takeaway Tips

Now that you know how important blogging is for SEO, here are 6 tips to help you blog better and produce better results.

1. Create quality content

This may seem obvious, but creating content is one of the most important aspects of SEO. This is because each post you write adds a new SEO page that has the potential to be crawled and indexed by Google. Additionally, each new post can be optimized for unique long-tail keywords which allows bloggers to create pages full of new ranking opportunities. Blogs also offer the opportunity for high-quality backlinks and plenty of organic traffic to your site.

2. Write attention-grabbing headlines

If you do it right, every post you write can create high-quality traffic that gets you noticed. Unfortunately, most people don’t do this right. This is because they focus only on getting content written and distributed rather than creating viral content that maintains its value. The first secret to doing the latter is to make sure that your headlines are irresistible.

Eight out of 10 people read headlines while only two out of 10 read body copy, so you can bet that people will click through to your blog if you get your headline right. Need an example? Consider Upworthy for a moment. Upworthy launched two years ago and now boasts viral posts and 88 million visitors, which makes it more popular by visitor numbers than the Huffington Post, Business Insider, and Buzzfeed. The secret to Upworthy’s success? Attention-grabbing headlines first of all, and then minimal sharing buttons and the use of short, intriguing videos to grab users.

How to Triple Your SEO Efforts Just By Blogging

Once you’ve mastered killer headlines, you’ll want to ensure that your content is the correct length. At Express Writers, our blogs are generally between 1000-3000 words and Buzzsumo has found that its most popular posts range between 3000-10,000 words.

3. Solve your readers’ problems

No matter how quality your content is or how shocking your headlines are, it isn’t going to carry you to SEO and sales success if it doesn’t pertain directly to your readers. This means that, in order for your blogging efforts to work in favor of your SEO standing, you need to understand your audience very well. You should know what they’re interested in and which problems they’re struggling with and you should be able to synthesize new content ideas that will help make their lives easier.

To get a better handle on who your audience is and what they want, use sites like Quora to get involved in niche-specific conversations and then head to BuzzSumo for help in creating and generating new ideas for content. BuzzSumo allows users to plug in keywords and see what other related topics have gone viral on social media. Another great tool for this same purpose is Ubersuggest, which is fantastic for generating ideas for blog posts and advertises itself as “Google suggest on steroids.”   

4. Make it evergreen

It’s one thing for your posts to be attention-grabbing but it’s entirely another for them to hold their value throughout the months or years. This is where Evergreen topics come in. According to Moz, evergreen content offers “continued and sustained success.” To put it another way, evergreen content doesn’t rely upon passing trend and it doesn’t rely on the re-posting of old content. Rather, it uses foundational industry truths as topics from which to branch out. Examples in the world of blogging include “How to Blog – The Steps to a Successful Blog Start,” “Revealed: 19 Things to Know Before You Start a Blog” and ProBlogger’s own “How to Blog: Blogging Tips for Beginners.” These posts all take one evergreen topic (blogging) and offer helpful tips and tricks on the subject. Because of this, these posts aren’t going to come into and out of fashion. Instead, they will continue to be highly searched-for and will continue to be a major source of traffic for their home sites.

5. Use long tail Keywords

Long tail keywords are and have always been a big traffic factor for bloggers. Take Search Engine Journal, for example, who noted a huge 78% jump in traffic after optimizing their content for long-tail keywords. In order to optimize content for long tail keywords, it’s important to create extensively researched, lengthy, valuable content that utilizes your long-tail keywords in a natural way.

Since long tail keywords show you what your users are looking to do, there’s a high probability that content optimized for them will produce far better conversions than content that is not. Additionally, longtail keywords can help you understand how to better structure content in order to solve a searcher’s problems or provide value for their needs.

6. Use CTAs to collect emails

As of 2013, there were more than 3.6 billion email addresses worldwide with upwards of 247 million emails sent on a daily basis. According to many email marketing experts, for every $1.00 bloggers spend on email marketing tactics, they earn $42.00. If you need an example, you can think about QuickSprout, which created a revenue of $43k from one email blast over a single 24-hour period.

That said, it’s wise to collect emails every time someone visits your site. Do this through a special landing page or embed email popups or subscription forms throughout your blog. Accompany these with powerful CTAs and then use the gathered emails for email marketing down the road. In order to get the most emails possible, ensure that your site is structured properly and easy to use. This means that your site should be compatible for all devices and very readable (in terms of font type and actual writing). The site should also load quickly and be easy to navigate. When your site provides a positive experience for users, people are much more likely to click and subscribe than they would be for a difficult site that wasn’t intuitive.

Conclusion

While increasing SEO can be confusing, it’s obvious that blogging does in fact have a large impact on SEO. Follow these 6 tips to help you blog better, increase SEO rankings, and make more sales. Happy blogging!

Julia is a serial entrepreneur and content marketer, and the founder of Express Writers; she loves to blog and is a soon-to-be published author.

Source: How to Triple Your SEO Efforts Just By Blogging

35 WordPress SEO Tips to Succeed In Blogging

35 WordPress SEO Tips to Succeed in Blogging
35 WordPress SEO Tips to Succeed in Blogging

In this ever changing field, you can stay ahead of the curve with my WordPress SEO tips designed to provide you with what works to achieve results.

A great way to start the New Year – I heard from a very trusted colleague and want to share these wonderful search engine optimistion tips with you.  Over at www.onblast.com he got in touch to say Hi and Happy New Year.  We’ve not spoken for a wee while and really happy to hear from him and guess what?  Even though it has been longer that it should have been he wanted to share his latest post about WordPress and the secret tips of how to get success with blogging.  I am so grateful to him for sending me this I had to share it with you…ssshh don’t tell him!

So with that being said, welcome to the ultimate resource for WordPress SEO tips this side of a Tibetan monk who understands the mind of Google (I’m fairly certain he doesn’t exist).

WordPress is arguably the best blogging platform in existence, and it provides us with a lot of SEO tools that many of you may not know about.

Of course, there are an abundance of other practices in your structure and content that will also lend to a more optimized website, but we’ll get to all of that in due time.

For now, as the salad said to the dinner: “lettuce begin!”

The Secrets to Successful WordPress SEO (You’re Welcome)

“Optimizing your WordPress site is the first step toward real blogging success” [click to tweet]

It’s hard to believe anyone would give this out for free, but I’m Matt Banner, and although most people know me through my brother Bruce, you know, the big green guy (the Hulk) I’m sporting a brain that’s equally powerful and like him I want to use my power for good.

Hulk

(Source: Flickr)

Here’s what you’re going to learn by the end of this article:

Today’s Roadmap
  • A massive list of the best SEO practices out there
  • WordPress exclusive tips to maximize your blog’s potential
  • A sneak peek at the future of SEO and how you can prepare today
  • Step by step on How to Optimize WordPress with the Yoast Plugin

35 WordPress SEO Tips to Chew On

1) Pay attention how you structure your URL: as you create phenomenal posts, remember that WordPress allows you to tailor the structure of your permalinks (or URL) under the settings > Permalinks. You can utilize a custom structure (my recommendation) or pick something different.

Just know that the shorter, the better (i.e. onblastblog.com/get-more-traffic). You don’t need to fit every single word of your article title in the URL.

2) Install the Yoast WordPress SEO Plugin: Of all the plugins out there, this is the one you need for your blog. This will help you keep track of your optimization and allow you to tailor other features of your blog without the need for multiple plugins. Yoast will keep your website clean and on track.

Yoast

3) Add Internal Links: When you’re working on a new post, make sure you link to other relevant ones on your blog to increase the networking structure and keep the other posts in the limelight.

This is one of those blogging best practices you should make a habit of doing when you first start your blogSee what I did there?

4) Optimize Images: This is relatively easy and comes included with WordPress. When you’re uploading and inserting an image on your blog, there are fields to provide an alternate text, caption, and description.

Use them all. These all add to the organic visibility of the image, so don’t forget to use them.

5) Content is for People First: Some bloggers get all caught up in throwing as many keywords into a post as possible, and while having your primary and LSI keywords present is certainly needed to help people understand what you’re talking about, ultimately the usefulness of your content will decide how well it performs in search engine results.

Make it well-written, unique, and above all else, useful for your readers.

6) Generate More Brand Mentions: Brand mentionsHaving your posts linked on other blogs is an important step in building a strong organically-focused blog.

Essentially, they are 3rd party recommendations that scream “What you’re doing is awesome”. That being said, you don’t need links from sites that aren’t in your niche or don’t relate to your topic.

Remember, your goal is ultimately about judging the usefulness of your site for users.

7) PageRank isn’t as Important as You Might Think: The way pages are viewed and ranked by search engines is part of a huge machine like algorithm. It’s been widely noted that using page rank as a ranking factor is no longer recognized.

8) Ensure your Title Tag Contains the Most Important Words: The title tag, which displays on Google and other search engines, shouldn’t just be the company name or the name of your blog. Each title tag should accurately describe what will be on that given page.

Practicing this will better improve your SEO and proudly display the content of the post.

Title tag example

9) Make Your Hyperlinks Keyword Phrases: This is a simple tip, but an important one. If you’re linking to an article about common mistakes bloggers make, don’t just say “click here”, use the phrase so readers know what they’re clicking on.

10) Long-Tail Keyword Phrases Beat Lonely Ones: Long tail keywordsYou can pick and choose keywords like you’re the king or queen of the apple bobbing contest, but the real way to utilize these keywords is by placing them in phrases that are relevant to your topic.

If you’re talking about cooking dessert dishes, then expand on that like so: “Our detailed recipes will help you craft the finest dessert dishes.”

11) From the Beginning, Your Design Should be SEO Focused: Your blogs design, whether it’s done by you or by a web designer, needs to be focused on organic search traffic.

While fancy colors and animations are nice, the search engines are looking at text and image descriptions, they might as well be color blind. Bottom line: Don’t get too cute or too fancy with flash and javascript.

12) Get your Site Indexed: Using a tool like Google Search Console will help you establish a clear connection between your website’s content and the Google search engine.

Navigate to Search Console and submit an XML sitemap to make sure your content is indexed as quickly as possible. You can easily create an XML sitemap with the Yoast plugin I touched on earlier.

13) Structure Your Site With Simplicity: A complicated and disorganized blog isn’t going to get a lot of readers or backlinks.

Don’t go crazy with folders and subfolders. Keep things organized and if people want to look at older posts, make sure that’s easy to do as well.

14) Always, Always Reciprocate: Sourcing other contentNot only is it common courtesy to link & reference other sites that have furthered the topic conversation you’re writing about, but doing so will help build your popularity and improve your authority (so long as they’re quality trusted sites that are applicable to the same topic) in your particular niche.

15) Content Needs to be Unique and of High Quality: You can write about the psychological profile of the common household cat all you want, but if the content isn’t of high quality (meaning no keyword stuffing, or a litany of grammar and punctuation issues) then you’re not going to see the results you want.

Creating content that does both of these things will be infinitely more noticeable to Google.

16) Choose a Single Main Keyword Phrase: Don’t try to create a single post that addresses multiple keyword phrases. Find one that most represents your content and use it sparingly in the post.

Branch off of that keyword with secondary keywords and relevant topics to further expand on the subject matter.

17) Your SEO Must Lead to a Strong CTA (Call to Action): Much like dousing logs in lighter fluid, it’s all for naught if you don’t light a match to ignite the flames. At the end of your posts, you should always leave the reader with something to do.

It could be a sign up for your newsletter, or an invitation to comment. It could also be an opportunity to purchase your products or services. Make sure this is present, and that it’s clear and concise.

18) Never Stop Researching: IdeasAnything involving SEO is only a present solution or tactic.

The landscape of this is always changing. With new updates to Google and Yahoo, the methods by which pages are displayed and ranked is always changing. Staying current on these trends and algorithms is the best way to stay ahead of the curve.

19) The Text Around Your Images Matters: As mentioned earlier, the caption, description and ALT-Text attached to your images helps them rank well in search engines.

What you’re saying when the image appears (the text around it) also matters. SEO is relying more on how things connect and less on specific keywords, so remember to make everything fit together.

20) Your Social Media Presence is Huge: Having your blog posts present on Facebook, Twitter, and other social media sites goes hand in hand SEO. Installing a social media plugin on your WordPress blog will also allow people to share your posts on their networks, further spreading the influence of your site.

21) Mix-Up the Types of Content on Your Blog: It’s not about text and pictures, you need to get more creative than that. Publish videos, record podcasts, and try new things with your posts. You never want to shatter the style or voice you’ve established, but that doesn’t mean you can’t stretch the types of content you deliver to other forms.

22) Use Clean and Simple Themes: Designed ThemeThink minimal.

The more code that search engines have to search, the harder it’s going to be for your content to stand out.

Use simple themes that are light on coding and run fast. This way your content is found faster and easier by search engines and ultimately by your readers.

23) Create an XML Sitemap: This is essentially a map of your website that Google can use to properly understand what pages you have.

Creating one of these can be done using an SEO plugin, or with other sitemap specific plugins, but regardless of how you do it, this is an essential action that will make your site infinitely more readable for search engines like Google.

24) Don’t Index Every Single Page: All the pages of your blog don’t need to be indexed as some of them are just, well, there. The ones that provide value to readers, the ones with content are the ones that should be viewed by search engines. That being said, if you index your category pages on your blog, consider adding a paragraph or two about what’s in that category.

This adds value to the page, and being that’s a detailed description, it will only show up for that category, this is key because simply placing a post teaser or teasers on the page will still allow that content to appear in other searches.

SEO WordPress Tips for 2015

25) Keep Your WordPress Up to Date: The updates for WordPress that come down the pipeline are important.

They ensure that your security is solid, but they also alter any possible errors or glitches in the coding that could be hurting your SEO ranking. You don’t want anything holding you back, but more than that you don’t want your site getting hacked.

26) Remove Defaults from Your Site: Configure SettingsWhen you’re first developing your WordPress blog, you’re going to see defaults that can hurt your SEO. For example, in the beginning, the posts are categorized.

As mentioned above, you can create category pages with their own unique content and index them for an SEO boost.

In addition to things like that, consider changing default messages like “Hello World!” and others that are put there as placeholders. These look unprofessional on a live website and your readers will recognize them as they stand out from the rest of your blog’s style.

27) When Customizing your URL, Remember Keywords: I mentioned earlier changing the URL from the default setting, but there’s something to be said about customizing them yourself to include the title of your blog post that remains as small and simple as possible.

Focus on the keywords and remove things like “and” “a” and “is” from the permalink.

28) Avoid Duplicate Content by Creating a Static Homepage: Identical content is the bane of any blogger’s existence. When you setup your WordPress site, the default is posting your latest content on the homepage. The problem with this is that showing the content on the homepage and in the respective post creates that dreaded duplicate content.

To fix this, create a page for blog posts and go to the reading settings. Once you’ve done this, choose between latest posts or a static page for the front page displays.

Each article you post should be represented by an excerpt, then double check that the discourage search engines from indexing this site is not selected.

29) Track Your Progress with Google Analytics: Analytics & GrowthUsing an analytics tool such as Google Analytics will help you monitor your progress.

you should always be aware of how well you’re doing, and this is the way.

The results of a tracking program will help you find 404 pages, see how long people stay for, and how much traffic you’re getting from search engines.

All of this information will help you better understand what’s working, and what isn’t. When you finally find that ‘secret sauce’ based on all of your efforts and the results to prove it, then your analytics account should look something like this:

Good Analytics Screenshot

30) Make Sure You’ve Got the Date Right: New and fresh content is great for SEO, but WordPress uses a default UTC time zone when you set it up. If this time zone isn’t correct for your location, your new content may not be noticed by search engines.

When searching for new content, Google check the time set on your WordPress, not the time and date it actually went up.All you have to do to fix this, is head into the settings > General and you’ll see the time zone. If you need help figuring out which time zone is yours, Wikipedia has a handy chart.

Looking Into the Future: How SEO is Evolving (And How You Can Stay Ahead of The Curve)

As time goes on, the way that Google searches changes constantly. In 2013 there were a number of updates for example, some small, and some large.

With each of these updates the SEO landscape changes and we must in turn change with it. While the changes are beneficial and contribute to the overall whole, they are still radical in some aspects. Here are the updates issued in 2013:

Panda #24: First update of the year issued on January 22nd.

Panda #25: This was the last update before the Panda update was added into the core algorithm.

Hummingbird: This was a major update to the core algorithm, modifying semantic search among other SEO tactics in a big way.

Penguin 2.0./2.1: These were both minor updates that didn’t touch the main algorithm.

So, why did I show you a list of oddly named updates? Well, of the five updates, two of them were fairly major. This means that several times per year, the way we understand SEO changes. I know, that seems scary, but you needn’t be afraid.

When it comes down to it, Google is just trying to make their search results the best they can be for users. Speaking of users, don’t forget to use a handful of these WordPress plugins to improve your reader’s experience on the site.

SEO Cycle

Staying ahead of the curve isn’t about reading every last update note (that would help though if you can understand them) it’s about understanding what Google defines as a high-quality website. If you meet these standards, then the search engine is looking for you instead of you looking for it. That’s gotta be a nice confidence boost.

So, with that in mind, here are characteristics of a high-quality site in Google’s eyes:

  • Original, Quality and Correct Content
  • Trustworthy and Credible
  • Nothing biased or one-sided (use perspective)
  • Minimal to zero consumer complaints
  • Content should be comprehensive and thorough

 

A low-quality or unoptimized website has paid links everywhere, way too many ads, and little to no content.

And you know what proves all of this? Your analytics account: The average amount of time a reader stays on your website, how many pages do they visit, etc.

What About the Future?

With time flying past us, we’ll be talking about 2015’s update logs before you know it, but we’ve already seen some big changes coming down the pipeline.

In order to keep you on top of how things are going, I’m going to give you some final tips that will help you stay at the forefront of these constantly changing times.

31) Promote Your Content

Promotional outreachI know, you’re probably thinking that you’ve heard the word “content” enough times to make your ears bleed, but hear me out on this one.

Older SEO resources will tell you that proper structure, keywords, permalinks, site mapping, and so on will be enough, but they’re not anymore. Those things are still important, in fact, they keep you afloat. They don’t, however, elevate you to greatness.

The SEO tips I’ve provided will act as your life jacket in the ocean of the internet, but you’ve got to reach out and grab something to hold onto if you want to take off.

This is done through marketing. When you write your posts, make them unique, powerful, and irresistible. Give people the power to share it with social media plugins, and spread the word! This is one of the best ways you can promote your blog and increase traffic to it.

A post on Quicksprout from Neil Patel stated that 95% of your SEO is attributed to your link profile.

What’s that about?

Essentially it means that you must produce top notch content and market it to your targeted audience, as well as similar websites in your industry.

This will help contribute to building up a link profile that Google approves of, which in return will allow your site to rank higher in the search engine results pages.

32) SEO and Public Relations Are Merging

I know, it’s scary, but this is the way of the future. In a video posted by Matt Cutts of Google fame, he spoke about the importance of integrating PR tactics into your SEO:

“Over time, backlinks will become a little less important. If we could really be able to tell, you know, Danny Sullivan wrote this article…or Vanessa Fox wrote this article, something like that, that would help us understand — okay, this is something that we can tell, 1) it’s an expert, 2) it’s an expert in this particular field.”

In essence, people want to know who is writing these articles. When Google Authorship was still around, these profiles would rank incredibly high, along with Wikipedia pages, and expert news articles.

Suddenly it became about more than the content, it was about who wrote it and what their presence is on the internet. While it may seem hard to grasp, it’s important that going forward, your content is optimized, marketed, and that the author of the post has an equal presence and profile.

33) Google’s Algorithm is Smarter Than You

Blast offYou may be a certified genius, but it means nothing when compared to the might of Google.

In May of 2014 they celebrated 16 years and in those years, numerous changes and modifications to the search algorithm have resulted in one singular truth: you can’t trick Google.

Back in the early days, there were tricks and workarounds that you may still see online, but check the date on those articles, because those things don’t work anymore.

A great example is co-occurrence which is one of the recent developments. This concept allows the search engine to predict how one phrase will spark other ones.

If those phrases are present, the page ranks higher for relevancy. So if I were to say “Mickey Mouse” then other phrases like “Disney World” “Magic Kingdom” and “Minnie Mouse” will relate to that original term.

34) Social Profiles Matter More Now Than Ever

Social

When looking at sheer numbers of search inquires, YouTube, Facebook, and Twitter have upwards of two billion searches per day.

With all of these incoming searches, SEO is now becoming more social than ever. We always want to market our content, but now we need to market ourselves.

Just like the rise of PR in SEO, people are going to look for your presence on Facebook, Twitter, and so on.

Your persona and your reputation online through these sites will greatly affect the success of your blog.

Obviously you don’t want to be fake, but just like an embarrassing picture can sabotage a job interview, the same principle now applies to your readers. Put your best face online.

35) Future Concept: Entity Salience

A Google Research paper recently mentioned the concept of entity salience. This is some future level stuff but you can prepare for it now and it will pay off in the long run.

Beyond using keywords to determine relevance, this technique uses “entities” on the page, examining the known relationships between them to better understand the content.

Anything that is distinct or well-defined is an “entity.” If the relationship between entities is strong, it adds more relevance to the overall page.

Entity Salience

For example, if we’re writing about HBO, we could go into shows that the channel broadcasts like Game of Thrones, but we could go even further and establish entity salience by mentioning specific characters like Jon Snow or Arya Stark, or Ned Stark, thereby strengthening the relationships between these entities.

Setting Up Your WordPress for Success

Like me, if you’ve ever tried to fully optimize your WordPress blog for success then you would know first hand that you’ve driven yourself crazy trying to figure it out.

“What chu talkin about Matt?”

What I’m talking about is the irritating plugins, themes etc. that get in the way of our optimized WordPress blog.

Here’s a quick step by step tutorial on how to optimize it specifically using Yoast:

Step 1: Descriptions & Titles

Titles & Descriptions

WordPress SEO by Yoast features very useful settings that give you ultimate control over title & descriptions. This applies to all post & page types.

Step 2: Indexation

Indexation

Under “post types” ensure that posts and pages are both left unchecked so they are indexed. There’s no need to keep media indexed, however.

Indexation 2

Categories do not HAVE to be indexed. Deciding whether or not to index your category pages depends on whether you anticipate those pages to rank on search engines.

In addition to that, a category page (like any indexed page) HAS to have unique and valuable content that can’t be found elsewhere.

Meta Settings

Step 3: XML Sitemaps

XML Sitemaps

Please make sure you’re not using any other plugins that handle XML Sitemaps – this can cause confusion for your WordPress.

When you’re excluding post types and taxonomies, only check mark the types of pages you DO NOT want indexed. Performing this step the right way will help you with an optimized XML Sitemap.

Step 4: Permalinks

Permalinks

I would strongly advise you to strip the /category/ off of category URLs. The shorter and more succinct your URLs are, the better.

I would also enforce a trailing slash on all category and tag URLs as well as removing stop words from slugs. Slug is another word for URL.

After configuring the permalinks, your Yoast plugin is all set and optimized for success! Now, on to the meat of this article, my very own WordPress tips for you to keep in your back pocket.

Some Final Thoughts

SEO is always a subject that constantly changes. Just about every tactic sticks around in one form or another, but they always evolve.

Constant changes on a yearly basis can be seen, and things that worked six months ago won’t work now. It’s not something to be afraid of, but it is something to be aware of.

We can prepare for the future by staying abreast of changing elements in SEO and always focusing our content on being unique and high-quality for our readers. If you’re writing for them, you’ll never fail.

Keep these tips in mind, but never let them leave yours. Now that we know how PR is affecting SEO, we can also seek to improve our social media presence as we market our content.

These are all great WordPress SEO tips, so make sure you’re using them all as your make your mark.

It’s a lot to take in, especially the concepts of Entity Salience, but I promise, you’ve got this. Keep this blog bookmarked as we continue exploring the best ways to blog, and as always don’t forget to tell me about your opinions and your SEO tips in the comments below.

Thanks for reading!

Source: WordPress SEO Tips to Succeed In Blogging

The Broken Link Building Bible – Moz by Angular Marketing

The Broken Link Building Bible
The Broken Link Building Bible – by Angular Marketing Published on Moz

The broken link building strategy may be one of the most effective, white-hat link building strategies in years. In today’s post, Russ Jones outlines everything you need to know (really, everything) about how to effectively use this strategy in your next link building campaign.

As a link building tactic, broken link building is an effective, white-hat, scalable, content-focused link building strategy that builds links through finding broken links, recreating that broken content, and helping webmasters replace broken links with your corrected link.

Broken link building may perhaps be the most effective, white-hat link building strategy in years. In particular, broken link building is appealing because the success of the campaign is directly proportional to how much good you do for the web. You profit only if you create good content to replace lost or abandoned content that webmasters still want to link to. This is the type of strategy that marries so many of the competing interests our industry: content vs. links, link earning vs link building, inbound vs. outbound, etc.

Below, I attempt to organize as much as I know about broken link building tactics. Throughout the piece I mention tools that will help you make the broken link building process scalable and less monotonous. Let’s begin.

Table of Contents

  1. Overview
  2. Prospecting
    1. Resource Page Targeting w/ Keywords
      1. Selecting Keywords
      2. Prospecting Phrases
      3. Scraping Search Results
      4. Extracting URLs
      5. Header Checks
      6. Opportunity Qualification
      7. Prospecting Tools
    2. Resource Page Targeting w/ Model URL
      1. Site Selection
      2. Backlink Acquisition
      3. Extracting URLs
      4. Header Checks
      5. Opportunity Qualification
      6. Prospecting Shortcuts
    3. Direct URL Targeting
      1. Site Crawling
      2. Opportunity Selection
  3. Content Creation
    1. Rebuilding Tools
    2. Raised Expectations
  4. Outreach
    1. Contact Finding
    2. Email Templates
  5. Conclusions & Community
  6. Credits

Overview

Broken link building is a link building tactic where a marketer contacts a webmaster who has a broken link on his/her site and recommends one or more alternatives that include his/her target site. For the purposes of this piece, we will use a pediatrician in Raleigh, NC as an example client.

Prospecting

The first step in any Broken link building campaign is to find relevant dead pages. However, there are different methods of prospecting depending upon the broken link building strategy you are employing. There are essentially three types of broken link building strategies:

  1. Resource Page Targeting with Keywords
  2. Resource Page Targeting with URLs
  3. Direct URL Targeting

We will cover each of these in the prospecting section. I will mention multiple tools throughout this post and will give descriptions of all of them at the end. Keyword Based

Keyword based is the the most common and, in my opinion, straightforward method of broken link building. The method involves searching Google for keywords relevant to your site’s interests, finding resource pages that link to content related to your keywords, extracting all the links from those resource pages, finding missing pages among those links, and finally qualifying those opportunities.

Select Prospecting Keywords Like so many things in SEO, we begin with keyword selection. A successful broken link building campaign lives and dies by the keywords used. There are a couple of characteristics we want to look for in an ideal keyword.

  • Categorically relevant: This characteristic seems obvious. The prospecting keywords need to be relevant. However, they don’t necessarily have to be relevant to your product like the key phrase “health resources.” The keywords could be relevant to your audience “resources for kids” or your geography “Raleigh resources.” Remember, you are finding resource pages with these keywords, you are not finding the final targets. You want to cast a wide net, which leads to…
  • Generally broad: This is where most campaigns fail. Our mock client is unlikely to find any resource pages for the keyword “raleigh nc pediatrician resources,” much less any with good link opportunities. You should choose key phrases that you would consider to be categories that your company might fall in, rather than the specific term.

Prospecting Phrases: Once you have identified your keywords, you will want to pair them with prospecting phrases. These are searches to use in Google or Bing to find relevant resource and links pages like “intitle:resources” or “inurl:links.” Below is a list of prospecting phrases you can use to help find relevant linking pages.

site:.gov
links
resources
intitle:links
intitle:resources
intitle:sites
intitle:websites
inurl:links
inurl:resources
inurl:sites
inurl:websites
“useful links”
“useful resources”
“useful sites”
“useful websites”
“recommended links”
“recommended resources”
“recommended sites”
“recommended websites”
“suggested links”
“suggested resources”
“suggested sites”
“suggested websites”
“more links”
“more resources”
“more sites”
“more websites”
“favorite links”
“favorite resources”
“favorite sites”
“favorite websites”
“related links”
“related resources”
“related sites”
“related websites”
intitle:”useful links”
intitle:”useful resources”
intitle:”useful sites”
intitle:”useful websites”
intitle:”recommended links”
intitle:”recommended resources”
intitle:”recommended sites”
intitle:”recommended websites”
intitle:”suggested links”
intitle:”suggested resources”
intitle:”suggested sites”
intitle:”suggested websites”
intitle:”more links”
intitle:”more resources”
intitle:”more sites”
intitle:”more websites”
intitle:”favorite links”
intitle:”favorite resources”
intitle:”favorite sites”
intitle:”favorite websites”
intitle:”related links”
intitle:”related resources”
intitle:”related sites”
intitle:”related websites”
inurl:”useful links”
inurl:”useful resources”
inurl:”useful sites”
inurl:”useful websites”
inurl:”recommended links”
inurl:”recommended resources”
inurl:”recommended sites”
inurl:”recommended websites”
inurl:”suggested links”
inurl:”suggested resources”
inurl:”suggested sites”
inurl:”suggested websites”
inurl:”more links”
inurl:”more resources”
inurl:”more sites”
inurl:”more websites”
inurl:”favorite links”
inurl:”favorite resources”
inurl:”favorite sites”
inurl:”favorite websites”
inurl:”related links”
inurl:”related resources”
inurl:”related sites”
inurl:”related websites”
list of links
list of resources
list of sites
list of websites
list of blogs
list of forums

Search Results Scraping: You now have the arduous task of finding all the results for all these prospecting phrases. Google is not fond of sending in automated requests, so you have a couple of choices. You complete the task by hand and use the MozBar to extract results, you can use a SERP scraping tool and risk Google’s ire, or you could look into use the Bing API, which would necessitate changing many of the search operators in the above list of prospecting phrases. Ultimately, you will want to pull down the top 100 results for each of the prospecting phrases you use. You will have quite a bit of crossover, so you will want to de-dupe those lists. You can use Virante’s free “Duplicate Deleter” tool to accomplish this, or you can simply use Excel’s remove duplicates function.

Link Extraction: Once you have a culled list of potential “linking pages,” you need to extract every external link from these pages and begin the process of finding all the 404s. You can also combine this step with the 404 header check using a tool like Domain Hunter+or Check My Links.

Link extraction:

Link extraction and 404 header check

404 / Error Checking: Once you have extracted all the links, you will have to check the headers on each link to determine whether or not they are 404s, our ultimate target. If you used Domain Hunter Plus or Check My Links, you can skip this process. The easiest way to do this is with a simple HTTP Status Code checker. There is a free bulk tool here. Just copy and paste all your URLs here, without the http:// and it will find all the 404s for you.

Opportunity Qualification: There are two things you will want to determine about each potential opportunity to vet them for quality: relevance and backlinks.

  1. Backlink acquisition: Once you have found a set of 404 pages, you now have to filter them to determine which are actually strong targets. The more backlinks pointing to a 404 page, the more opportunities you have for link replacement. These linking domains will be the sites you contact to replace the broken link with your own. There are several ways to do this, but the easiest at the moment is likely Majestic SEO’s bulk backlink checker. Remember, at this point you are trying just to get an idea of those with the most links and ignore those with very few. This will limit the amount of time you have on checking relevance.

  2. Relevance analysis: Now you filtered your list of 404 opportunities to those with a good number of unique linking domains. Let’s say that number is 50 or more. You now have to determine the relevancy of that content. You can do that a few ways:

    • Visit the Wayback Machine (also known as the way back machine) to find cached copies of the URL in history. If the page is well linked and did not block web crawlers, you should be able to find the content here.

    • If this is not available, you can look at the anchor text of the links pointing to the page. You can use SEOMoz Open Site Explorer to get an export of the anchor text.

    • You can look at the URL itself for hints as to how relevant the content would be.

    • You can visit the linking pages to see if those links have descriptions of what the previous content was.

Prospecting Shortcuts: There are two tools that you could use to jump over a lot of these steps.

  • Broken Link Index (brokenlinkindex.com): This tool by iAcquire allows you to find tons of potential 404 pages from their gigantic database of opportunities. Unfortunately, all of the link qualifications have to be done one at a time, although you could export the list and automate the process if you are savvy.
  • Broken Link Builder (brokenlinkbuilding.com): This tool by CitationLabs is not free, but allows you to perform all of the actions above in an automated fashion. Just type in your kewords and it performs all of the steps above, from finding opportunities to qualifying them based on links and relevance. This is by far the most robust broken link building tool currently available and a huge time saver.

Resource Page Targeting w/ Model URL

Unlike using keywords, this method starts with a known site and mines their backlinks to relevant resource pages that, in turn, produce broken link building opportunities.

Site / URL Selection: This is by far the most important part of the process. Choosing the right site will make or break this strategy. I do want to give a nod to Garrett French for pointing this method out to me a few months ago. There are a couple of factors you want to use in identifying the perfect site or URL.

  • Non-commercial: In most cases, you want a non-commercial source. If the site has a direct incentive to acquire links, chances are there will be too much manipulated link noise in their backlink profile to properly mine them for broken link building opportunities.
  • Authoritative: If the site is not authoritative, it likely has attracted few links from resources that aggregate important links on the web. These are the resource pages from which we will find 404 opportunities. If they aren’t linking to your selected URL, you are wasting your time.
  • Relevant: Obviously, the site needs to be relevant to your industry. You can use this technique to find great opportunities based on nasa.gov, but unless you are SpaceX, you probably have no business doing so.

Backlink Acquisition: Following the example above of a Raleigh, NC dentist, let’s assume that we selected the American Dental Association (ADA.org). Using Open Site Explorer, Majestic SEO, or A Hrefs, export all of the links pointing back to this site. This list of URLs should be treated in the same way as the list of URLs in the keyword method that were pulled from searching Google with prospecting phrases. You can now skip to the Link Extraction section in the previous description and follow from there. The steps are identical, no need to repeat them.

Direct URL Targeting

This is the least scalable of the strategies and is used specifically to target a single link prospect. Unlike the previous two methods where you are trying to find potential broken content to replace and your link prospects are those who link to that broken content, in this method you have already chosen your link prospect and you simply want to find broken links on his/her site as an excuse to start a conversation. I hesitate to include this strategy because it is weak and unscalable, but it is a part of the grouping of strategies known as “broken link building” so I will include it.

Let’s assume that you are the Raleigh, NC dentist and you have decided that all you really want is a link from ADA.org. You feel that you have some great content they would link to if only you had a reason to open up a conversation that didn’t sound completely like begging. Well, the first step is to try and find a broken link on their site so you have a reason to reach out to their webmaster.

Site Crawling: Site crawling can be problematic because you must balance your need for relatively quick responses and a general respect for the site owner’s bandwidth and uptime. Do not turn on a crawler that you are not certain follows polite crawling policies and obeys robots.txt. Your best bet would be one of the following:

  • Xenu Link Sleuth
    A classic SEO tool, Xenu Link Sleuth makes it easy to spider a site and find broken links among other problems.
  • Screaming Frog SEO
    Quickly becoming the spider of choice for many SEOs, Screaming Frog can quickly spider your site to diagnose everything from duplicate content to 404s.
  • Deep Trawl
    Often overlooked, Deep Trawl is a worthy adversary for solving on-site issues.

Opportunity Selection: You now have a list of broken links on your ideal linking website. Identifying the best opportunity will greatly increase the likelihood of succeeding with this strategy. Here are a couple of pointers.

  • Choose a broken link opportunity where the link is external. This does two things: it makes the webmaster feel like it is not his/her fault unlike an internal link and it creates a 1:1 ratio of removing an external link and hopefully adding your external link. A webmaster is far more likely to replace a broken external link with another external link than to replace an internal link with an external one.
  • Try and choose a broken link on the same page as the one your link would most fit. This is most likely to occur if your ideal linking site has a resources section.

Content Creation

The next step in the broken link building process is creating content that matches or improves upon the broken page. The first step you will need to take is actually determining what the broken page is. We assume that you have already vetted this page for relevance so you should have a general idea, but getting as specific as possible will help you create content that meets the expectations of all of those who previously linked to the now defunct resource. There are two tools that can help with this right off the bat…

Rebuilding Tools:

  • Wayback Machine: The Wayback Machine at Archive.org allows you to see much of the web as it existed in history. This is your first and best bet for finding the content. Pro-tip: Use Majestic SEO’s historical index to find when the links were acquired, and then choose the date in Archive.org that corresponds with this date. This will help you know the mindset of the linkers if the content changed over time
  • Warrick: Warrick is a little known tool by the Comp Sci department at Old Dominion that helps you rebuild an entire website by searching through public proxies/mirror caches to find copies of lost content. This is particularly good for rebuilding content that was blocQked by robots.txt. Unfortunately, Warrick is a perl program that may be difficult to operate.

Raised Expectations: Chances are the site for which you are replacing content has greater authority in the industry than does yours. Chances are it is less commercial, more informative, and more trustworthy in general. If you want to acquire a decent return on investment, you need to focus intently on content quality.

  • Expect to improve upon the content that was created.
  • Update relevant statistics.
  • Add new citations and sections.
  • Consider reaching out to the original author for more information to add credibility.

Outreach

So, you have found your opportunity, created your list of link opportunities, and you are ready to start outreach. Here is how to make the most out of that link list you have.

Contact Finding: There are a growing number of resources for automating the process of contact discovery, although each comes with it’s own set of issues.

Email Templates:

There are many strategies you can employ in the outreach, here are a few of them depending on how transparent you want to be. We find, in general, that if you write good enough content you can be very transparent.

  • Act as a user who happened upon the broken link
  • Mix your link in with other valuable, related links
  • Offer the replacement in a follow up email

Below is an example of a broken link building outreach email. The most important part of the outreach process is that you should tailor your outreach at least to the specific campaign and industry if not to each target specifically. If you can add even a sentence of plausible, relevant customization to each email you send out you will greatly increase your conversion. I promise you if you copy and paste this template you will waste a lot of your opportunities, no matter how good it is.

SL: quick note – dead resource on your site

Hello,

I’m a licensed (industry specialist) and a health writer – I recently visited your site while researching for an article I’m working on…

This is a note for your webmaster, as I found a dead resource on your site that visitors like me surely miss.

It’s on this page: http://www.theirsite.gov/linksandresources

I got an error message when I tried to click on this site: http://DeadURL.org/index.jsp

It looks like they made a change to their home page but didn’t update it… anyhow, the correct link is here: http://www.FixedURL.org/

And while you’re updating your page, I wondered if you’d be open to including some further resources that could help people struggling with similar issues.

Compelling Content Title
http://www.clientsite.org/compellingcontent

Compelling Content Title 2
http://www.clientsothersite.com/compellingcontent

Thanks for your help and for providing great resources!

Best,
First Name Last Name
Industry Credentials
clientsite.org

Anthony Nelson has some fantastic templates here from his excellent piece “Broken Link Building Guide from Noob to Novice”.

Conclusions & Community

Like nearly any link building technique, sweat equity is ultimately going to make the difference between a successful campaign and a failure. The devil is always in the details. With that, I would like to see that this becomes a living document. Broken link building, while not a new technique, is becoming more and more scalable. As more agencies, consultants and business owners jump on the bandwagon, their voices need to be heard as well. Subsequently, I am requesting that if you know any tips or tricks that you feel free to include them in the comments here. Thanks, and happy broken link building!

Credit Where Due

While I would like to pretend that most of my knowledge came from divine inspiration or on-the-job learning, the truth is that many thought leaders have chimed in on broken link building. This posting can be attributed in part to conversations with or content provided by the following great SEOs:

Jon Cooper
Garrett French
Anthony Nelson
Matt Zaffina
Paddy Moogan

Source: The Broken Link Building Bible – Moz

Do You Use Your Website Search to Help Your SEO?

The secret of how SEO and Website Search go together.
Do You Use Your Website Search to Help Your SEO? by Mike Moran

I do lots of SEO projects. Not so typically, I also do a lot of website search projects. But I hardly ever do them for the same clients. One reason is that IT people typically run website search while marketers typically manage SEO. But the few clients I work with that do SEO and website search together have discovered the secret I am about to share with you.

As Google and every other search engine has made it more and more difficult to know which keywords searchers use to find your pages, you need to go after more and more data. One of the richest and easiest sources of data is website search.

You control your own website search, so no one can take the data away. Website search engines find only your own pages, so you don’t have to wade through tons of irrelevant keywords to find the ones that pertain to your content. And those search engines also give you linkage between what searchers are looking for and which pages from your site come up. Those choices might not match Google’s choices, but they are better than nothing,

But the biggest reason to mine your website search data for keywords is the simplest. These are a list of words that your customers think you actually have content for.

Even when they are wrong and you have no content for a keyword, even that is instructive, because your customer thought you should have content. Perhaps these are gaps in your content that you need to fill.

Now, when you look at your website search keywords, you do have to make a few adjustments. While a Google searcher might search for quicken loans, when they arrive at quicken.com, they might search for merely loans. Expect searchers to use fewer of your brand names (and especially not your company name) when they are on your website–it already sets that context.

If you aren’t looking at website search keywords to drive SEO targets, you are missing one of the most obvious places to look.
[This article first appeared on Business 2 Community on 4th January 2016]

Source: Do You Use Your Website Search to Help Your SEO?

Why Add a Transcript to your video?

Video captioning
Why transcribe your video for closed captions

What are “closed-captions” and why would you hire a freelance transcriptionist to produce a transcript for your video?  That’s what I want to answer and why an accurate transcript of the speech spoken in your video helps it rank higher in your niche when someone makes a relevant search.  Marketing in the new-age digital has been rapid in development and utilisation has expanded over the years.

To add closed captions (or subtitles) to your video as opposed to open simply means to add visual text to your video that the viewer has the option to them on or off.  Open captions are burnt onto the video and you don’t have that option although they are used for example in films or programs that are in a different native language to the viewer, which I for one are grateful for!

Late Senator wants closed captioning of in-flight movies

Closed-captions were originally developed for the hearing-impaired and in years gone by in the early 1980s provided by Digital Teletext services essentially for this purpose.  The late former senator “Thomas Harkin” complained that on airline flights passengers with hearing impairments couldn’t watch the films on-board because they lacked subtitles.

Today transcripts have additional resource value and have many different time-saving purposes like Tweets; blog posts ideas; social media post headlines; incentive to potential clients to participate in a webinar; marketing interviews that are transcribed can often be enough to provide literature to create a course/e-course; material that can be printed into a hard copy and provide a point of reference are to name a few.  The bonuses of a transcript in itself that are naturally included in your text document for a one-off fee, probably more affordable fee than that of a video editing business or outsourcing organisation.

So why add a transcript to a video?  Video and video marketing has evolved rapidly since the coming of the digital age and with the Internet, mobile phones that can record video and upload it to the net pretty much instantly are all channels for businesses and marketers to get their product or service out there to a much larger audience than ever before.

Some facts and figures about video marketing, the first three are taken from Adeliestudios.com where they published a post titled “The Top 15 Video Marketing Statistics for 2015”.

  • 2015 is The Year of Video Marketing. – HubSpot Marketing
  • 70% of marketing professionals report that video converts better than any other medium. – MarketingProfs
  • When marketers included a video in an email, the click-through rate increased by 200% – 300% – Forrester
  • 300 hours of video are uploaded to YouTube every minute. – YouTube (That’s a lot of cat videos!)
  • 59% of senior executives prefer to watch video instead of reading text, if both are available on the same page. – Forbes Insight (Does that therefore mean that 41% would prefer to read a text document if both are available on the same page?  Comments welcome at the bottom of this post.)
  • Average time spent on mobile devices is 40 minutes per session. – DMR
  • 85 Countries have launches a local version of YouTube. – DMR
  • 96% of Business to Business are planning to use video in thier marketing in the next year. – HubSpot
  • 52% of Marketing Professionals name video as the best type of content for return of investment (ROI).
  • That, by 2019, video content will account for roughly 80-90% of internet traffic? – B2C (Cisco Study)

Anyway, so all that said how does a transcript help Search Engine Optimization when its included on a video?  It’s about accurate text when you add the transcript to your embedded video.  The search engine bots like Google, Bing, Yahoo, Explorer and others they have more content information due to the transcribed text document and this enable them to rank your video higher because there is more video content information.  Having a video transcribed by the nature of the script it is keyword rich because it is your niche that you are speaking about.  This could be personal or professional, for profit or for non-profit but a transcript will give search engine trawlers a lot more detail other than that of just the title, subtitle, and of course the video and its content.

So if you are not currently using video in your marketing strategy for your business hopefully the advantages bullet-pointed above have given you some thought for inclusion of video marketing with a transcript in your future marketing strategy?

 

 

The Benefits of adding a transcript to a video

As a transcriptionist reading articles across all the social platforms I came across an article written by Alice Ly, the Social Media Manager at Lucrazon that included so much useful information and useful tools to use to boost your video by captioning each frame with an accurate transcript.

Something that anyone can do if you can use the Internet and type, right?  Yes but it will take you quite some time even for a short video.  Can your business spare you the time away from it to do that?  The skill is in being able to type while you are listening to what is being said, and even better is you can touch type. 

If not, to hire someone such as myself to do this is not expensive these days as the digital age is here, we can share files, audio files, video files all at the click of a button. 

So because I enjoy transcription (and a bonus I can earn money from it) began investigating due to the rewards millions of you out there with video’s on YouTube Channels could reap from just paying out a little to get this done and boost your video and whatever it is sharing, you all want it to get noticed by Search Engines, don’t you?

So I have designed this infographic post to help those of you out there that may not possibly be aware of how it actually works, so hopefully by the end of reading this article you will understand what Video SEO is, how it works, and what are the benefits.