520+ Social Media Tools – A Definitive List by Chris Makara

Social Media Tools for Virtual Assistants and More
Social Media Tools for Virtual Assistants and More

This is the largest and most comprehensive list of social media tools online. Trust me, I did some digging.

Sure, there are countless lists floating around that have 10, 25, or even 100 social media tools listed. At best, you typically get the same top social media tools mentioned across these lists.

But you and I both know that there are hundreds of other little known social media tools out there that can help with your social media marketing initiatives. However, who has time to curate all of these tools in one place?

Lucky for you, I have compiled over 500 social media tools into a single list. So we’re off to a good start.

Grab Discounts to 17 of These Social Media Tools: Not only will you save some $$$, but I’ll even tell you what over 100 experts picked as their favorite tools – Click here to see what they said & to get the discounts.

But check this out:

This is not your same old list post. Nope…

What I have found in list posts is that the longer the list, the more frustrated I get when endlessly scrolling to uncover a hidden gem that will do what I need it to.

I’m sure you can agree that this is not the best use of your time.

So here’s what I did:

Instead of throwing out a bunch of links to tools in some random order, I have made it drop-dead simple to zero in on tools that will solve your pain points.

With this list of social media tools, you can:

  • See which tools work on Facebook, Google+, Instagram, LinkedIn, Pinterest, or Twitter
  • Use the search filter to identify specific needs a tool serves, specific social media channels it will work, or the particular name of a tool you are interested in learning more about
  • Upvote or downvote your favorite or least favorite social tools
  • Sort the table alphabetically by name, whether or not it is free or paid (or both), or which tools have to most or least upvotes

Click here to go straight to the list of social media tools.

What is the Definition of a Social Media Tool?

Some things to note is that the term “social media tool” can be somewhat vague. What I mean is that even though a tool might serve a primary purpose for something else, it doesn’t necessarily mean it can’t be used to help your social media activities in some way.

For example, one such tool is Google Analytics. While it is definitely not intended to be a social media tool, you can most certainly use it to more accurately track your social media initiatives.

So please keep an open mind when sifting through these results.

Why You Need Multiple Social Media Tools

Whether most people admit it or not, you should be using various tools to help with your social media activities. By no means should you fully automate your social media presence, but you should look at ways to help streamline your efforts.

The numbers for social media are staggering. Twitter recently published that they have 316,000,000 (that’s 316 million) monthly active users. That pales in comparison to Facebook which has 1,900,000,000 monthly active users. Yep, that’s 1.9 billion.

Bottom-line is that no matter what your business has to offer, chances are that you can find your audience among the various social media networks.

In fact, according to GrowEpic’s data here is a breakdown of percent of companies in an industry that use each social media channel:

  • 45% – Facebook
  • 22% – Google+
  • 18% – Instagram
  • 7% – LinkedIn
  • 18% – Pinterest
  • 53% – Twitter

Here is the full chart with all the industries tracked:

Social Media Channel Usage By Industry

Of course your social channel focus will be influenced by your audience. If your business falls within one of these categories, you can have a good idea of where your competitors are focusing their efforts. You might choose to develop a presence on channels where your competitors are. Or perhaps, you take a contrarian approach and go after a less saturated social media channel.

No matter what social channels you want to be active on, to get the most out of your initiatives you will probably want consider a social media tool or two that will help you be more efficient.

Unfortunately, there is not a single software or tool that can tackle all your needs on each social media channel. The good news is that with this list of social media tools having the ability to be filtered, you can easily narrow down the results.

Many of these tools work across multiple social networks, which is not surprising.

Out of the social media tools in this list, we can see that the majority of them will work on Twitter and the fewest being Pinterest. Twitter has had an API open to developers for years, while Pinterest is just starting to roll out access to their API.

Number of Tools Per Social NetworkFacebookGoogle+InstagramLinkedInPinterestTwitter0125250375500

Social Network # of Tools Supported
Facebook 326
Google+ 215
Instagram 158
LinkedIn 233
Pinterest 119
Twitter 427

Cost to use these tools vary. Some are free, some are paid, and some offer both free and paid options.

The majority of tools listed here do cost something to use. It takes a lot of time, resources, and money to put together many of these tools.

Here’s the pricing breakdown:

Cost StructurePaidFreeFree, Paid47.6%19.3%33.1%

Cost # of Tools
Paid 239
Free 166
Free, Paid 97

Current List of Social Media Tools

As you can imagine, there are no doubt more tools that I have yet to find. So I can definitely use your help. If you know of a tool that is worth using and not on this list, please tell me about it here. I’ll be sure to check out the tool/service and update this list accordingly.

If you happen to come across an item in the list that is inaccurate or incorrect, please let me know so that I can fix it. Many of these tools require paid access to use, and unfortunately I don’t have access to some of them to really know the ins and outs of them. So if you are a user of a particular tool, let me know if I described one incorrectly.

I’d like to ask for your help in maintaining this list. Various social media tools come and go, and there’s nothing more annoying that clicking on a link to a tool to find out it is no longer available.

So, if you come across a tool that has seen better days, leave a comment below and I’ll update the list.

Don’t forget to leave a comment below about your favorite social media tools!

P.S. You will be asked to sign in to List.ly in order to vote for your favorite tools – don’t worry it’s easy and you sign in using Twitter, LinkedIn, Facebook or Google+.

 

 [This post first appeared on www.bulk.ly and written by Chris Makara]

Marketing: Top 10 Social Media Management Tools

Social media management has become one of the core focuses for marketers.
Social media management has become one of the core focuses for marketers.

Regardless of their organization’s size, social media management has become one of the core focuses for marketers.

Having an active presence on most popular social platforms is as important as learning how to manage them effectively and make the most of their features and benefits.

Managing various different networks at the same time can be challenging and that’s where social media management tools come in handy. Such platforms let you keep an eye on and promptly reply to messages on social, monitor all your social accounts in one place, schedule posts in advance, and analyze your online activity.

There are plenty of tools out there, so choosing the right one for your business can prove difficult. For this article, I decided to have a look at the top 10 most useful and popular social management tools and ease your decision of choosing the one that suits your needs.

1/ Buffer

Buffer is great for staggering content throughout the day across multiple social platforms
Buffer is great for staggering content throughout the day across multiple social platforms

User-friendly and clean, Buffer is great for staggering content throughout the day across multiple social platforms: Facebook, LinkedIn, Twitter, Google+, and Pinterest.

If you’re looking for a simple and efficient management app for scheduling updates, helping you save time on administrating your networks, Buffer can definitely help.

Also, all available accounts (Individual, Awesome and Business) allow users to track engagement metrics such as shares, favorites, comments, and clicks, which can help you discover with little effort which are your best performing posts on social.

Buffer’s free Image Creation tool, Pablo, can help you create engaging images for your social media posts quickly, without any hassle. The app has stock images you can use, but there’s also an option to upload JPEG and PNG images. Very handy and worth trying out!

Cons:

If you manage numerous social accounts with lots of followers, and have an interest in responding to comments/tweets and interacting, Buffer has its limitations, and in this case, it’s probably not the best option.

Pricing:

The Individual Plan is free, but you can also opt for one of their paid plans which range from $102 to $2,550 / year.

2/ Hootsuite

with over 25 social networks, Hootsuite is the right management tool for you if you’re looking for engagement, great publishing and workflow features, analytics, and managing campaigns, all in one place
With over 25 social networks, Hootsuite is the right management tool for you if you’re looking for engagement, great publishing and workflow features, analytics, and managing campaigns, all in one place

Integrated with over 25 social networks, Hootsuite is the right management tool for you if you are looking for engagement, great publishing and workflow features, analytics, and managing campaigns, all in one place.

One of its core strengths is definitely facilitating audience engagement. On a single dashboard, anyone on your team, in any region or department, can quickly respond to messages, mentions, and comments. There is also an option to save responses for future use, which can be handy.

Another useful feature is the ability to target your posts and share content with your customers based on location, language and demographic details, helping you reach and communicate with your online communities in a smart and effective way.

Due to its integration with Brandwatch (and uberVU?), Hootsuite is the ideal solution if you’re seeking to combine publishing and engagement with a social analytics solution.

Cons:

Being such a complex and multifunctional platform, Hootsuite can be a bit daunting for social media rookies and it takes a bit of time to get used to. However, once you pass that stage and start exploring all its benefits, it’s all worth it.

Pricing:

There’s a free plan available, great for personal use, and also 2 additional options: Pro (from £6.99/month) and Enterprise, recommended for big corporations and organizations.

3/ Spredfast

Spredfast allows users to monitor online conversations through keyword searches and it’s also recommended for managing multiple social media sites
Spredfast allows users to monitor online conversations through keyword searches and it’s also recommended for managing multiple social media sites

Spredfast allows users to monitor online conversations through keyword searches and it’s also recommended for managing multiple social media sites and its reliable publishing capabilities, as it also suggests optimal scheduling time.

If reporting is what you are looking for, Spredfast is unmatched. It provides advanced analytics reports and all data is clearly presented in formatted graphics which you can easily export.

Their dashboards are a good source for a quick reference of what is happening across your pages and it’s also very easy to track what type of content is performing best on specific channels.

Cons:

For those who aren’t that familiar with social media, Spredfast requires a bit of a learning curve, and while there is an extensive amount of training documentation available, it can take some digging to find an answer to some user questions.

Pricing:

Not available

4/ Percolate

The System of Record for Marketing
The System of Record for Marketing

Using Percolate’s customizable marketing calendar, you can schedule content for multiple channels, organize and collaborate with team members on campaigns.

Its user-friendly interface makes it easy for you to find what you’re looking for. For instance, you can easily find all images that you have tweeted out or look at the calendar to find out how many times you have posted in a day across various social channels.

If one of your core focuses is content creation, Percolate is a great choice. It provides everything you need to build visually appealing content, such as access to Getty Images and your own built in media database.

The Brew, Percolate’s content suggestion feature is extremely useful for finding shareable content, which is a real time saver.

Cons:

At the moment, there is no possibility to change time zones for different users, an issue which can be tricky to tackle if being part of a global team.

Pricing:

Not available

5/ Tweetdeck

Tweetdeck makes it easy to engage with streams and posts quickly and it is also extremely flexible, as it allows you to add all Twitter streams you’re interested in
Tweetdeck makes it easy to engage with streams and posts quickly and it is also extremely flexible, as it allows you to add all Twitter streams you’re interested in

If you’re simply looking for a Twitter-focused managing tool, with a clean and responsive interface, Tweetdeck fits the bill perfectly.

Tweetdeck makes it easy to engage with streams and posts quickly and it is also extremely flexible, as it allows you to add all Twitter streams you’re interested to keep an eye on. Also, desktop notifications can be set up to make sure you respond to comments or questions in real time.

One of the best things about Tweetdeck is its search features. You can easily stay abreast of latest Twitter trends and join discussions about hot topics.

Cons:

It is quite difficult to manage more than one Twitter account, and also, scheduled tweets including images can’t be edited. Lack of analytics can also be an issue, but I’d highly recommend this as a first Twitter management to use for beginners.

Pricing:

Free

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Source: Marketing: Top 10 Social Media Management Tools