10 Reasons Why Social Media Is Good For Business

Business and Social Media Are Good for Each Other

Thank you very much to Tom Duffy at Strategy Social Media for agreeing to let me post this, their latest article, in full on Virtuadmin.uk.

You can create a buzz – Get the word out about your products and services in a way that promotes online conversation and increases engagement.

Build relationships and become more personal – (expanding on the first point) Use a variety of social media, and you’ll build relationships with customers and potential customers. Trust comes through honesty and sincerity.

Branding – It is extremely important for a small business to create a recognisable identity for your product or service. This is the way the customer perceives you, and what better way to do this than the use of social media?

It opens up the line of communication between business owner and millions of potential customers – Millions of people who could possibly become customers? You could not have this easily in the offline world. Thank you social media!

Social networking with potential clients and customers from all over the globe – With social networking sites such as Facebook, Linkedin, and Twitter (among many, many others) you can hold personal conversations with each of your customers. Tell them about new products, sales and coupons, suggestions and tips – the topics are endless!

Small businesses can compete with the large companies – In the past, this was very difficult with the advertising and marketing budgets of large companies. With the right type of viral social media, you could potentially get an immense amount of traffic which keeps coming for a long time.

Online reputation management – Social Media is a good way to keep an eye on what other people are saying about your name, company, or brand online – and if any problems or complaints arise, they can be dealt with.

Social media is much cheaper than traditional marketing and advertising – Social media marketing shouldn’t cost a small business nearly as much as traditional advertising. If you do it yourself it might not cost anything at all. It will, however, cost you time. This is why it is a good idea to hire someone to help with the social media marketing.

Find out exactly what your customers want – Social media is amazing in so many ways, as you can see from the last 8 reasons. But, maybe one of the most amazing things about it is that you don’t have to wonder what your customers want. Do you want to know what they want? Just ask them!

It provides another way for potential customers to find you – If you’re not high enough in the search engines for potential customers to find you, don’t worry they can still find you through social media. Even if you’re not on the front page of Google, it doesn’t mean you can’t receive traffic.

So there you have it. All small businesses should take advantage of the benefits social media can provide you with, it’ a no-brainer!

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7 Surprising Places to Find Your Virtual Assistant

 

Where to find a Virtual Assistant
7 Surprising Places to Find Your Virtual Assistant

Welcome to Whose Business Is This, Anyway? Where the tasks are unending and your stress level doesn’t matter: Sound familiar?

If it also sounds like your life as an entrepreneur, until this point every little milestone of that life has probably been a celebrated victory. But the novelty is probably starting to wear off.

Related: The Virtual Assistant: A Startup’s Secret Weapon

 There’s content to be edited and updates to be made to your website. You’ve missed two meetings and can’t remember who the contacts are to reschedule them. And your inbox count looks like the GDP of a small country.

There’s a lot to be said about optimizing your own daily routine to get the most out of your days, but that can only take you so far. While you may have aspirations of a tremendously profitable quarter, it’s probably time to compose yourself and admit that you’re not going to be able to do it all alone. You can’t continue growing a business if you’re tethered to your desk.

Traditional hiring processes take far too long when you need someone immediately who can take the load off your shoulders. Ideally, you want someone who can materialize, quickly get up to speed on what’s happening, handle the workload, and disappear until needed again.

I’m referring to a VA (virtual assistant).

This is where a lot of entrepreneurs will cringe. Sure, it’s hard to give up control, and you may find it a challenge to find someone who is reliable and whom you can trust with private company intel. But those someones are out there: You just have to know where to look.

Here are seven surprising places to start your search.

1. Twitter

I am absolutely advocating that you search social media to find a stranger to trust with your business. Start talking about the need for a virtual assistant on Twitter, and you’ll be surprised just how fast VA businesses will respond and start following you. Some of the best VA companies have listening posts set up with alerts to find people just like you.

The best part is that if you’ve got a social-savvy VA, Twitter is just one more task he or she can help you with.

2. Your network

If your contact list includes other business owners, mentors, influencers, professionals or any combination thereof, then it’s time to make calls and let them know you need help. Chances are, they know someone, or can recommend a service they may have used in the past. Don’t ever forget about the power of referrals and word of mouth.

Inspired by Tim Ferriss’ The 4-Hour Workweek, New York Times bestselling author Michael Hyatt decided it was time to pick up a virtual assistant when he began to focus on his writing and saw his blog traffic (and workload) spike. He has had the same virtual assistant for years now and swears by her.

“I found that I was so much more productive that it was well worth the additional investment,” Hyatt says of his assistant. “She’s just one of my teammates — and a very valuable one at that.”

Related: How to Hire a Virtual Assistant for Startup Success

3. VANetworking

If you’ve never worked with a virtual assistant and you came up short on referrals, VANetworking is a good place to start. VAs often network and come together here as a means of finding work, as well as solutions. Not only do they provide information for clients who want to work with a virtual assistant, they also have a hiring section where you can post in search of a VA.

4. Craigslist

This one might be as surprising as Twitter. While the go-to classifieds site has its share of scammers, it’s very possible to find a top-notch virtual assistant on Craigslist. You can also look on Craigslist sites elsewhere in the world and choose your desired location, though the local aspect can be a huge benefit. Even though your assistant will be working remotely, you’ll have the advantage of setting up a face-to-face interview as if you were hiring an in-house employee.

Just make sure you do your legwork, like verifying work history and checking references.

5. Zirtual

Zirtual is a great choice for startups and entrepreneurs as the site specializes in providing dedicated virtual assistants to entrepreneurs, professionals and small teams. One of the biggest perks is that it works only with college-educated VAs who are based in the United States, so you don’t need to worry about the vetting process. Zirtual boasts that fewer than 2 percent of applicants get hired on to their service.

Pat Flynn, founder of Smart Passive Income, often shares the benefits of working with virtual assistants on his podcast. In his tutorial on delegation, he writes, “I know just how valuable my time is and where my time should be invested to give me the most return.”

6. Workshops and events

Hopefully, you’re consciously aware that you’ll need help down the road and that you have time to be on the lookout. If that’s the case, then always keep the VA search in the back of your mind as you travel to industry events, workshops, and lectures. Those are great places for industry professionals to gather. If you find a VA at an event like this, you know he or she already has at least one foot inside the door of your industry.

Related: Hiring a Virtual Assistant Grew My Business, and Changed My Life

7. College campuses

A local college, or any college for that matter, can be a great place to locate a VA. Talk with career counselors or professors, or post hiring ads on campus job boards to try to locate a student studying in your industry. You may find a student chomping at the bit for a paid internship, willing to act as a virtual assistant as a means of learning the industry and gaining experience in his or her chosen career track.

*  This post first appeared on Entrepreneur.com on 17th October 2016 and is written by SUJAN PATEL

**  Header Image courtesy of Pixabay.com and edited by Virtuadmin.uk

The Ultimate List: 70+ Best Tools For Skyrocketing Business Growth in 2016

If you want to be an effective business owner in 2016, you can’t manage everything on your own.

In order to scale the progress you’ve already made, or simply experience real growth for the first time, you have to be willing to delegate responsibilities, standardize processes, and use the right tools.

The problem is, there are a lot of tools out there to choose from. Knowing where to start or which tool to try is not always easy.

This collection of tools can help you narrow your search results and quickly find the right tools for your business—the ones that are really going to help move the needle and take your business to a whole new level.

The tools are separated into eight different categories:

  • Marketing
  • Conversion & Lead Generation
  • Business Management
  • Project Management & Communication
  • Customer Service & Retention
  • Outsourcing
  • HR, Employee Engagement & Appreciation
  • Social Media Marketing

As you go through this list, think about your business goals for this year, what your plan is for achieving those goals, and whether you think any of the tools listed could help you get you to where you want to go.

Here are the 70+ tools you should be using in 2016 to grow your business:

Marketing

1. CuratedCurated is a tool that allows you to quickly find and save content to share with your email list in the form of a beautifully simple weekly email digest. It’s a great tool for providing extra value to your audience. Pricing: Starts at $25/month

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2. Referral SaasquatchReferral Saasquatch is a great tool that can be used to build and manage customer referral programs for your business. Referral tools like this one make it incredibly easy to incentivize and encourage more word-of-mouth advertising of your business. Pricing: Starts at $99/month

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3. Content MarketerContent Marketer is the best tool on the market for promoting content, building links, and connecting with influencers. It’s the tool you want to use when you’re ready to take your content marketing efforts to the next level and start seeing more ROI from your efforts. Pricing: $19/month

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4. QuuuQuuu provides you with hand curated content to increase your social media activity. After selecting a few categories that represent the type of topics you’re interested in, Quuu automatically sends hand curated content to your Buffer account. Pricing: Starts at $0/month

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5. CanvaCanva is one of the easiest tools out there for creating compelling, original images for social media and blogging. The tool offers a wide variety of backgrounds, icons, and fonts to fit the needs and dimensions of any platform you’re using to connect with prospects. Pricing: FREE

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6. Campaign MonitorCampaign Monitor is one of the top email marketing platforms on the market. The drag-and-drop email builder allows you to create a customized email campaign in a matter of minutes. It also offers a lot in terms of personalization, segmentation, and A/B testing. Pricing: Starts at $9/month

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7. BuzzsumoBuzzsumo is the top tool for performing content marketing research. The tool makes it easy to evaluate the performance of any blog post, website, or competitor. It’s a great tool to use when you’re ready to start investing in advanced content promotion and outreach. Pricing: Starts at $99/month

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8. Death to the Stock PhotoDeath to the Stock Photo is a site that offers fresh, inexpensive, and non-cheesy stock photos that can be used in a wide variety of marketing campaigns. You can sign up to receive new photos each month, or you can go premium and get access to all photos at once. Pricing: $15/month

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9. SEMrushSEMrush is a top tool for performing advanced advertising, keyword, baclink, and competitor research. The tool provides powerful analytics reports that can give you valuable insight and help you decide where to take your strategy next. Pricing: Starts at $69.95/month

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10. Sticker MuleSticker Mule is a tool that can be used to create and order custom stickers and graphics for your startup. The tool is relatively inexpensive and provides fast delivery and free shipping. Pricing: Varies depending on quantities

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Conversion & Lead Generation

11. SumoMeSumoMe offers a suite of tools that can be used to drive conversions and engagement on your website. Examples include the Welcome Mat, the Scroll Box, the Smart Bar, and others—all of which can be added to your site and customized to fit the look and feel of your brand in a matter of minutes. Pricing: Starts at $10/month

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12. OptimizelyOptimizely is one of the top tools for easily and quickly building and running A/B tests on your website. A/B testing is an important tactic when it comes to influencing more engagement and conversions, and with Optimizely, you can test everything from color, copy, button placement, entire landing pages, personalization, and more. Pricing: Varies

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13. LeadChatLeadChat (shameless plug) is a tool that you can use to insert sales staff right into your website. The tool makes it incredibly easy to add their ready-to-go live chat agents to your site who can chat with visitors and convert them to customers. Sound interesting? Ask for a trial now. Pricing: Starts at $99/month

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14. Import.io – Import.io is a tool that allows you to scrape the web for relevant information about products, businesses, and competitors. The tool automates the data collection process and presents it in an easily digestible manner for business owners looking to quickly identify and take advantage of gaps in their market or industry. Pricing: Varies

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15. Datanyze – Datanyze is a sales intelligence tool that allows you to uncover, research, and reach the right prospects. Alerts tell you which websites have started or stopped using a particular provider’s tool, Research helps you understand your prospects better, and their predictive modeling helps you determine which leads are worth pursuing first. Pricing: Request a demo to find out

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16. LeadPages – LeadPages is one of the top tools available for building customized landing pages on your site. The tool offers hundreds of templates that can be used to drive conversions and nurture prospects. Pricing: Starts at $25/month

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17. ConvertKit – ConvertKit is a tool that can be used to nurture leads down your sales funnel. The tool allows you to easily make customized opt-in forms that can be placed in content and around your site. You can also design landing pages, create drip campaigns, and send important one-off emails to your subscribers. Pricing: Starts at $29/month

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18. Crazy Egg – Crazy Egg is another tool that can be used to gain more insight into the actions and experiences people have when they land on your website. With this tool, you can analyze where people are clicking, how far down they’re reading, and where people are coming from when they land on your site. Pricing: Starts at $9/month

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19. Drip – Drip is a tool that you can use to create simple drip email courses. You can use the tool to easily repurpose your best blog content into a compelling email course that educates, nurtures, and converts your website visitors. Pricing: Starts at $49/month

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20. FullStory – FullStory is an amazing tool that allows you to actually record, replay, and analyze the experience people have when they land on your website. It’s a great tool to use for improving customer support, making decisions about development or product updates, and empathizing with users. Pricing: Starts at $199/month

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Business Management

21. Recurly – Recurly is a tool that automates recurring billing for subscription-based businesses and products. The tool is incredibly easy to set up and seamlessly integrates and connects with your existing merchant accounts and website. Pricing: Starts at $99/month

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22. Xero – Xero is a beautifully designed online accounting tool. An alternative to QuickBooks, this tool can help you manage invoices and quotes, inventory, purchase orders, bills and expenses, employee payment, and more. Pricing: Starts at $6.30/month

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23. Chartio – Chart.io is a cloud-based business intelligence tool. It’s a tool that you can use to quickly organize, visualize, and analyze complex data related to your products and business. It’s a great tool for any business looking to become more data-driven in 2016. Pricing: Sign up to get pricing information

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24. TradeGecko – TradeGecko is an inventory management tool for business owners looking to automate painful and repetitive tasks. The tool can help streamline order management, stock levels, tracking at multiple warehouse locations, multi-channel sales, and more. Pricing: Starts at $39/month

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25. Segment – Segment is an incredibly convenient tool that allows you to collect customer data with one API and send it to hundreds of tools for analytics, marketing, and data warehousing. Pricing: Starts at $39/month

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26. Google Analytics – Google Analytics is an essential tool for any business owner looking to gain a better understanding about website visitors. With Google Analytics, you can track metrics, set up goals and events, and find ways to optimize your website in order to boost conversions, engagement, and repeat traffic. Pricing: Starts at $0/month

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27. UpCounsel – UpCounsel is a tool that offers on-demand legal help for business owners who don’t necessarily have the funds to keep a full-time lawyer on retainer, but need legal assistance from time to time. The tool can help with agreements, trademarks, patents, labor and employment, and more. Pricing: Varies depending on work

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28. Toggl – Toggl is a time-tracking tool aimed at helping business owners boost daily productivity. The tool streamlines time-tracking and makes it incredibly easy to identify where time is going and how to become more productive throughout the day. Pricing: Starts at $0/month

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29. Zirtual – Zirtual is a tool that can be used to find U.S. based virtual assistants. The tool now falls under the Startups.co umbrella, and is a great resource to take advantage as you continue to scale your business in 2016. Pricing: Starts at $398/month

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30. HelloSign – HelloSign is a tool that can be used to send and receive legally binding electronic signatures for business purposes. It integrates with familiar apps like Gmail, Google Drive, Evernote, Dropbox, and more. Pricing: Starts at $0/month

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Project Management & Communication

31. Trello – Trello is a fantastic project management tool that can really bring your projects to life. The tool creates a visual representation of your projects in the form of cards that can be moved from column to column as a project progresses. It’s a great tool to use for managing freelancers. Pricing: Starts at $0/month

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32. Basecamp – Basecamp is another tool that can be used to manage projects. It’s different than Trello in that it’s less visual-focused and more centered around team collaboration. The tool just launched a brand new version, which can be explored here. Pricing: Starts at $29/month

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33. Asana – Asana is a project management tool that works well for teams that are moving a lot of projects through the door at a given time. It’s one of the most flexible and customizable project management tool available. Pricing: Starts at $0/month

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34. Evernote – Evernote is a great tool for managing personal projects and to-do lists. It’s a cloud-based tool that can be accessed from the mobile, web, or desktop. It’s a particularly useful tool to use when you want to pull in various types of media (photos, screenshots, notes, etc.). It does also offer the ability to collaborate with others. Pricing: Starts at $0/month

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35. Slack – Slack is one of the most popular real-time messaging apps available today. It’s incredibly well-designed, and easy to implement across multiple teams. The tool can also be used to manage specific projects by setting up different channels within a chat group. It’s a great option if you have or plan to grow a remote team. Pricing: Starts at $0/month

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36. Google Apps For Work – Google Apps For Work offers professional email, online storage, shared calendars, video meetings and more. It’s also a great alternative to the Microsoft Office suite—it has a word processor, a presentation tool, a spreadsheets tool, and a form builder. Pricing: Starts at $5/user/month

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37. Wrike Wrike is a versatile project management tool that can be used by marketing teams, product development teams, department heads, and more. With the tool you can easily create tasks, mention team members, collaborate in real-time, and seamlessly integrate with your other tools. Pricing: Starts at $0/month

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38. Projects by GrowthHackers – Projects is still a bit of a mystery, but early previews make it appear to be an incredibly user-friendly project management tool. To try this tool, you’ll need to request early access to join their beta program.

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39. Join.Me Join.Me is a simple tool that can be used to host video and audio conferences, share your screen, record meetings, and more. It’s a great tool to use when you need to quickly pull up a presentation or reference your screen while on a group call. Pricing: Starts at $0/month

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40. Dropbox – Dropbox is one of the top cloud-based file storage tools on the market. It’s a convenient way to store and share important documents with team members, customers, investors, and anyone else involved in the growth and success of your business. Pricing: Starts at $0/month

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Customer Service & Retention

41. SatisMeter – SatisMeter is a tool that helps you gather customer feedback through NPS surveys. Net Promoter Score surveys are an incredibly effective way to gauge how loyal and happy your customers really are. The tool can be installed onto any website or app in less than 10 minutes. Pricing: Starts at $0/month

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42. Intercom – Intercom allows you to easily communicate with your customers through targeted in-app and email messages, triggered by time or behavior. The tool can be used to collect customer feedback, chat with customers in real-time, create marketing lifecycle email campaigns, and provide support. Pricing: Starts at $49/month

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43. Packs By Startup Threads – Packs By Startup Threads offers a convenient way to create and send customized swag packages to your customers. The tool is incredibly easy to use. All you have to do is build your pack, order a reserve amount to store at the Startup Threads warehouse, and use their API or dashboard to send out to customers in an effort to boost loyalty and retention. Pricing: Varies

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44. MailLift – MailLift is a handy tool for sending handwritten thank you cards to customers. Handwritten thank you cards are a great way to boost customer happiness, but as your business continues to grow, it’s important to take advantage of tools like MailLift that can help you automate time-consuming tasks, while still keeping things personal. Pricing: Varies

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45. Zendesk – Zendesk is a web-based customer support platform. The tool allows you to accept and manage support tickets from a variety of channels—web, email, social, chat, or phone. It also provides the ability to create and manage a Help Center for your website. Pricing: Starts at $5/agent/month

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46. UserVoice – UserVoice is a tool that allows you to collect and prioritize feedback from customers, partners, and teams that can influence future updates to your products. The tool makes it easy to collect feedback right in your app (web or mobile), from your website via a private forum, and in real-time chat. Pricing: Starts at $499/month

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47. GoToMeeting – GoToMeeting is a top tool for coordinating and hosting webinars. It’s a great tool to use when you’re ready to start educating prospects and customers about product benefits, protips, and other topics that can help them use your product successfully. Pricing: Starts at $24/month

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48. Snagit – Snagit is a tool that allows you to easily create screen captures and videos that can be used to create tutorials for customers. It’s another great tool to use when you’re ready to start spending more time and resources on educating your customers. Pricing: Starts at $49.95

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49. TypeForm – TypeForm allows you to create visually-compelling survey forms. The tool makes it incredibly easy to design custom forms to use for social media contests, customer feedback, hiring, and more. Pricing: Starts at $0/month

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50. Customer.io Customer.io is another tool that you can use to send targeted messages to users and customers. The tool allows you to leverage user behavior data in order to send more effective messages. With the tool, you can A/B test, build campaigns, track conversions, segment messages for specific audiences and traffic, and more. Pricing: Starts at $100/month

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Outsourcing

51. Upwork Upwork is a tool that you can use to find freelancers to help you grow your business. This site can connect you with developers, creatives, customer service agents, virtual assistants, and other consultants. Pricing: Varies

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52. ScriptedScripted is a tool that you can use to scale your content creation efforts. It’s a tool that can connect you with on-demand writers to help you produce content for blog posts, landing pages, white papers, social media updates, product descriptions, and more. Pricing: Varies

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53. FiverrFiverr is comprised of an incredibly vast network of freelancers who can help you complete almost any task, no matter the size. Categories on the site include graphics, marketing, writing, video and animation, video and audio, and more. Pricing: Starts at $5, then varies depending on project scope

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54. 99designs99designs is a site that primarily focuses on helping connect designers with business owners looking for help creating brand-specific collateral (logos, brand identity, t-shirts, etc.). Pricing: Starts at $299/month

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55. Toptal Toptal is a site that connect business owners with the top 3% freelance software developers and designers. Pricing: Varies

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56. PeoplePerHourPeoplePerHour is a site that connects you with freelancers who can help with design, development, content, and promotion. It’s a great tool to leverage when you need help fast. Pricing: Varies

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57. WriterAccessWriterAccess is another tool that you can use to find freelance writers. Pricing varies, but can be as low as two cents/word for content. 

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58. GuruGuru is a site that can connect you with admin support freelancers, engineering and architecture freelancers, legal freelancers, and more. Pricing: Varies

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59. Gun.ioGun.io is a tool that you can use to connect with and hire the best freelance developers in the world. The site offers a unique concierge service that matches you with a representative who can help you find the right person for the job. It’s a good site to go to when you’re looking for help building apps for mobile and desktop, when you need help scripting, building a UX strategy, and more. Pricing: Varies

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60. GigsterGigster is a site you can go to when you need to hire an entire freelance development team. Pricing: Varies 

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HR, Employee Engagement & Appreciation

61. TinyPulseTinyPulse is an employee retention tool that allows you to create surveys for your team to anonymously answer each week. It’s a great way to sync up with your employees and make sure they’re getting everything they need in order to be successful in their roles. Pricing: Starts at $5/user/month

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62. AnyPerkAnyPerk is a convenient tool that allows you to show appreciation and offer rewards to employees who go above and beyond in their roles. The tool offers a wide variety of perks that employees can choose from based on their interests—such as travel discounts, gym membership deals, restaurant coupons, subscription services, and more . Pricing: request a demo

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63. KinKin is a tool that allows you to completely streamline your human resources department. The tool makes it incredibly easy to onboard new employees, keep track of important employee information, manage communication with employees, track time off and vacation, coordinate employee performance reviews, and more. Pricing: $5/user/month

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64. 15Five15Five is a tool that allows you to keep track of what’s going on at your company week by week. The tool allows you to send customized surveys to employees in order to celebrate wins, identify challenges, and determine what people need in order to keep moving your company forward. Pricing: Starts at $49/month

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65. GlassDoorGlassDoor is a site that you can use as a tool to recruit top talent. As a company, you can create a presence on the site to attract job seekers, advertise jobs, and promote your company against competitors. Pricing: Request a quote

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66. Zenefits Zenefits is another tool that you can use to streamline your HR tasks. The tool can be used to manage payroll, benefits, time, talent, compliance, and management. Pricing: Free

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67. KudosKudos is a tool that allows you to give recognition and appreciation to team members in real-time. The tool makes it easy for managers to give praise to peers and for peers to give kudos to peers. It’s a fairly robust platform, and definitely worth checking out if you’re looking for a way to boost employee morale at your company. Pricing: Starts at $2/user/month

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Social Media Marketing

68. CoScheduleCoSchedule is a top tool that marketers use to build editorial calendars, manage social media updates that relate to content, and manage the content creation process. Pricing: Starts at $15/month

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69. BufferBuffer is the top tool that marketers use to schedule social media updates. The tool makes it easy to schedule and share updates when your audience is listening in order to boost engagement, grow your following, and get the most out of your social media marketing efforts. Pricing: Starts at $0/month

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70. GleamGleam is a popular tool that allows you to create and manage social media contests and reward campaigns. Examples of the types of contests and campaigns you can create include 1-click entry competitions, refer-a-friend campaigns, coupon offers, and more. Pricing: Starts at $0/month

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71. GrammarlyGrammarly is a tool that you can use to identify and eliminate common spelling and grammar errors in your content. The tool also offers content optimization features aimed at improving your content and your writing abilities. Pricing: Premium plans start at $29.95/month

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72. FlareFlare is a tool that you can use to create a social media share bar on your website content. Social share bars can boost engagement and brand authority. The tool allows you to track social and engagement analytics in order to determine the effectiveness of your blog content. Pricing: Starts at $0/month

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73. MentionMention is one of the best ways to monitor your brand, your name, and the names of the people you work with (executives, coworkers, partners, etc.). The tool helps you keep track of mentions from the web and from social media, making sure you never miss an opportunity to engage with a fan or prospect. Pricing: Starts at $29/month

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74. NarrowNarrow is a tool that makes it easy to grow your Twitter following. The tool helps optimize and automate the process by working with you to identify the right types of followers you’re looking to connect with on Twitter. All you have to do is enter target keywords, and Narrow does the rest. Pricing: Starts at $9/month

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75. Notifier Notifier is a tool that you can use to boost traffic and engagement on your site. You can use the tool to scan your latest blog posts in order to automatically find and organize the influencers you know you want to reach out to. Once you scan your post and build your list, all you have to do is compose your social media outreach message template, select the people you want to reach out to, and send or schedule your tweets. Pricing: Starts at $0/month

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What other tools would you add to this list? Leave a comment below and tell us what tools you’ve been using to grow your business! We’d love to hear from you.

How to Structure a Perfect SEO Optimized Page

The-Perfect-On-Page-SEO-Checklist-for-2016-Infographic-image

 

How to Structure a Perfect SEO Optimized Page

This Infographic was created by Neil Patel at Quick Sprout and introduces his Infographic by stating that (when this article was first published in November 2014 to help get your head around Search Engine Optimization) that Google looks at over 200 factors when ranking a website and that was in 2014!

Today Cent Muruganandam has revisited this infographic and broken down each element of the page and explains the function of and how best to optimise it for better SEO rankings.  This is "The Perfect On Page SEO Checklist for 2016" and was published on Business 2 Community on 14th January 2016.

Today we are going to look at on page SEO checklist every website should be taking advantage of; this includes new blogs as well.

After all, who doesn’t crave for Google Gods blessings?

This is an infographic checklist that delivers the message in an elegant way.

This checklist was created by Neil Patel so you know its undoubted quality!

SEO Friendly URL

More weight is given to the first 3 to 5 words of a URL according to Matt Cutts of Google.

Examples of Bad URLs:

YourEscapeFrom9to5.com/?p=3155 (Only Numbers)

YourEscapeFrom9to5.com/how-to-use-stumbleupon-to-drive-traffic-and-marketing-infographic (Too Long)

An Example of a Good URL:

YourEscapeFrom9to5.com/user-experience-tips-infographic (Short and Descriptive)

How to Fix Non SEO Friendly URL

  • Use a plugin like PrettyLink to redirect the old URLs (in WordPress)
  • Update permalink structure (in WordPress)

Title

50 – 60 Characters

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Use H1 Tags for the Title (Also use H2 and H3 tags for Subheadings)

Include Target Keywords

Remember, only 512 pixel width of text will be displayed on mobile devices

How to Fix Title Issues

  • Use a plugin like Yoast SEO to investigate title and description issues. Yoast gives traffic light rankings for each post. (for WordPress)

Use Multimedia and Visual Content

 

Use pictures, videos and audio content to your advantage. Each media type has another avenue for promotion. Videos -> YouTube.Multimedia can keep online visitors engaged and reduce your website bounce rate.

Read more at http://www.business2community.com/infographics/perfect-page-seo-checklist-2016-infographic-01428523#ikX4KUvfzx72dtdR.99

Link to Authority Sites

Outgoing links tell search engines like Google what your page is about. The quality of your external links is a signal to Google of the quality of your page.

Internal Linking is the Best Form of Content Marketing

As a rule of thumb, link to your older posts when you publish a new post. Try to include 2 to 3 links in each post. The key is to internally link to posts naturally. Don’t try to sell a shoe that doesn’t fit the customer’s leg.

Use Keyword in the First 100 Words of the Content

Keyword should not only be part of your title and URL; it should also be part of the Meta description and content. The earlier the keyword appears in all of these elements the better.

How to Fix Keyword Issues?

  • Use Yoast SEO to manage keywords and on page SEO elements. (for WordPress)

Use Related Keywords or Similar Words in Your Content

Google uses Latent Semantic Indexing which looks at relative words in the content when ranking websites in the SERP (Search Engine Results Page).

Optimize ALT Tags and Image File Names

ALT tags tell search engines what the image is about. If your image name is ‘image1’ or ‘pic2’ it is useless from a search engine perspective. As a rule of thumb always make the ALT tag descriptive and include keywords. Remember, there is less competition in Google image search and you have a chance of being displayed as one of the images found for a user’s search term.

Website Speed Matters!

If you are stuck in traffic in a slow-moving lane, what do you do? Put the indicator and move to the next lane. What will happen if your website is slow? No indicator, just less traffic. We live in a fast-moving world so test your website speed every once in a while (monthly is a good idea) to make sure your visitors are not lost.

How to Improve Website Speed?

  • Glad you asked. Here is an infographic with 16 tips to improve a website’s loading time.
  • You can also implement a CDN (Content Delivery Network) to boost loading times. CDN sounds complicated but it is easy to implement. If you are on a budget try CloudFlare CDN which is free.

image: http://cdn.business2community.com/wp-content/uploads/2016/01/glass-time-watch-business-medium.jpg.jpg

website-speed-matters-image

Leverage Social Sharing Correctly

Use floating social share buttons. They are easy to use, always visible and a constant reminder to the user. Encourage users to share your content. Use hashtags when you post content in social media and share valuable content from others.

Content Length is Strength

Produce long form content that is useful to the viewer. This post not only tells what the on page SEO elements to focus on but also tells you how to fix them. The content length is determined by whatever it takes to get the message across. Some SEO’s will tell you to only write long post content that is 1,500 to 5,000 words.

Mobile Responsive Website is a Must

The number of mobile devices is growing rapidly; so is the number of people using their smart phones to browse the web. A mobile responsive website resizes its web pages based on the device type the user is on. Remember, social media usage on mobile devices is on the high and you don’t want to be losing out.

How to Make your Website Responsive?

  • Hire a web developer
  • Use a responsive theme (for WordPress)

Wrapping it up

A new website or blog will take time to build up its domain authority (DA) and backlinks. One good habit to get into early is to always focus on, SEO elements on the page as this does not depend on domain authority, domain age or backlinks. On page SEO elements are crucial for search engine traffic and rankings.

If you like this essential on page SEO checklist, then share it!

3 Tools to Finding The Perfect Keywords for SEO

3 Easy Steps to SEO by Richie Contartesi January 4, 2016

Finding keywords for search engine optimization (SEO) that have the right balance of search volume, popularity, monetization potential, and competition might seem like magic to some people.

You might think that an SEO professional just taps his magic wand on a hat and out pops the best keywords, just like a rabbit out of a real magician’s hat. The reality, though, is that there’s no magic involved, just pure science and statistics. Let’s take a look at how you can leverage a few free tools to find the perfect keywords for SEO for your site or blog post. It all happens in three easy steps, with three free tools.

Tool 1: Check Google’s Key Word Planner Tool

The first thing you want to do is log into Google AdWords and see what the Key Word Planner Tool comes up with for your site or blog post. When you log into Google AdWords, just navigate to Tools and Analysis > Key Word Planner > Search for Keyword and Ad Group Ideas and put in a few keywords relevant to your site. You might enter in a few keywords related to your site as a whole and then, if you already have an idea in mind for your blog post, a word or phrase related to that concept. Once done, click on Get Ideas and check the tab labeled Key Words Ideas. Here, you’ll see keywords related to your idea, and you can begin to mine those for gems that you might use to center your new page or blog post around. That’s not the end of the story, though, so keep reading.

Tool 2: Making sure your keywords are relevant with Blog Social Analyzer

You might get quite a few keywords from the Key Word Planner Tool, and you want to make sure that the keywords you’re targeting are relevant to your particular site. After all, the more relevant your keywords are, the more people are going to share them on social media. Relevance will also determine how often people will link to the post or page, and the more likely it is that people who research for these keywords and end up on your site will be the perfect customers.

One way to check the relevance of the keywords is to see which content has shown the best performance on your site, and try to find similar keywords for the new page or post you’re working on. Using the Blog Social Analyzer tool, you can easily find out which of your current pages or posts are the most popular. Once you know what relevant content has performed the best, you can work to ensure your new content is focused around keywords with a track record of great performance.

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Within the Blog Social Analyzer tool, you can determine what kind of topics performed best on your particular site. Is your blog or website more attuned to basic users looking for introductory information, or do your users seek knowledge about advanced topics? By looking at which pages or posts were shared the most on social media, you can get a hint of that. Once you’ve gotten a few ideas for relevant keywords, it’s time to look at search volume.

To check out search volume, we’re going to go back to the Key Word Planner Tool that Google provides us with, and find out what we’ve got to work with. With your keywords entered, you’ll see the average monthly searches in a bit of a hodge podge of results, because Google automatically sorts by relevance. This means, unfortunately, that you’ll often see results that have very, very competitive keywords that have a ton of search volume, like “social media site” with 18,000 monthly searches. That’s way too competitive to try centering your blog post around, though, so you want to look at the long tail search phrases that are relevant to your proposed content.

So, target those long tail search phrases and click one time on Average Monthly Searches, then click again to see the keywords with the lowest search volume. Avoid those keywords like the plague most of the time, because there just isn’t enough search volume to make them worth your while. Scroll towards the bottom of the page, looking for keywords that have more search volume but not so much as to be far too competitive. Fine tuning this really depends on how often you plan on posting, or how much content, but remember that if you find 10 keywords with 70 searches per month and incorporate those keywords, you’ll be looking at 700 monthly searches.

Within this same search of keywords, you can also check the commercial value of the keywords. Obviously, you want people to come to your site and buy what you’re selling, so you want to check the traffic you might get that will convert. One way to see that ahead of time is to look at the commercial intent, and see what the Average Cost Per Click is. This shows you the average cost per click of someone bidding on that key word in AdWord, which tells you which of your keywords will have the most commercial value.

Just by way of example, let’s say from your Blog Social Analyzer digging you found that people really liked basic content about “SEO” as well as deeper content about “Business SEO.” You might find that “Business SEO” has an average cost per click of $9, while “SEO” is closer to $0. You’d want to center your post around “Business SEO” in this case, because it has stronger commercial intent.

Tool 3: Checking competitiveness of your keywords with MozBar

Finally, you should find out how competitive your keywords are. Sometimes, even a long tail keyword with low search volumes is still too competitive to try ranking for. The MozBar, available for either Firefox or Chrome, will help you out here. Once it’s installed, search Google for your proposed key word and you’ll see Page Authority (PA) and Domain Authority (DA) listed for each of your search results. If you see a lot of page authority of 50 or above in the top 10 results, then you might be looking at a keyword that’s too competitive to rank for. On the other hand, a mixed bag of Page Authorities in the 20s, 30s, and even higher (as long as there are some lower numbers in there) can be good to try ranking for.

The next thing to look at, though, before you get too excited is the Domain Authority. If the Domain Authority is really high across the entire top 10 list, this might also be something difficult to rank for. Again, a mixed bag of high and low results is what you’re looking for to find just the right balance of competitiveness.

Source: 3 Tools to Finding The Perfect Keywords for SEO

29 Checklists and Cheat Sheets to make Marketers’ Lives Easier

Checklists and Cheat Sheets
To Make Marketer’s Lives Easier
Business 2 Community
Checklists and Cheat Sheets by Natasha Alex December 10, 2015

Digital marketing is a multifaceted beast that evolves and gets more complicated every week. With so many different ways to reach your audience, it’s important to stay on top of the latest tactics and trends.

From content and social to analytics and retargeting, you’re staying up to date on it all. It’s a lot easier when you can do so with simple, easy-to-digest guides. So I’ve pulled together 30 cheat sheets and checklists to keep your digital marketing fresh and make your life easier.

1. Periodic Table of Content Marketing

image: http://cdn.business2community.com/wp-content/uploads/2015/12/the_perdiodic_table_of_content_marketing-blog-full.png.png

the_perdiodic_table_of_content_marketing-blog-full

This periodic table is a unique chart highlighting the important terms in content marketing. it covers everything you need to keep an eye on. From content strategy to metrics, it’s an all-inclusive index that can help you deliver great content.

2. The Ultimate Cheat Sheet for Awesome Marketing Emails

Email marketing is a key element of any campaign. From the subject line to the email footer, every section of your email contributes to its overall ability to convert. If you think you’re having trouble with your email outreach, this cheat sheet from HubSpot can help you dissect your emails and optimize each aspect of your campaign to obtain the best results.

3. A Detailed Guide to Photo and Image Sizes on Facebook, Twitter, YouTube, and More

When it comes to social media, great visuals increase engagement. But this only applies when your pictures are relevant, eye-catching, and of course, optimized. With so many types of images to choose from, it’s not easy to keep track of the rules for each network.

image: http://cdn2.business2community.com/wp-content/uploads/2015/12/twitter-image-sizes.png.png

twitter-image-sizes
This handy infographic shows you all the different images in your social media profiles, along with what they’re used for. It includes recommended sizes, image scale, etc. to make it easier for you to get the most out of your images.

4. Advanced Content Promotion Checklist

Writing content is hard, but promoting it is even harder. With all the distribution tools and channels available to you, it gets tough to keep track of where you’ve promoted your piece and where you’ve yet to share it.

And that’s after figuring out what to do in the first place. Process Street has created a great checklist to streamline content promotion, originally made for themselves before giving us all access.

5. Google Analytics Cheat Sheet

Google Analytics is an absolute essential for any marketer, and this cheat sheet from Portent has you covered. From setting up your account to tracking your goals and conversions, this cheat sheet can really help you get the best out of Google Analytics.

6. Retargeting Cheat Sheet

image: http://cdn.business2community.com/wp-content/uploads/2015/12/retargeting-cheat-sheet.png.png

retargeting-cheat-sheet

This cheat sheet simplifies the process of retargeting your customers. It covers the basics to get you started, along with advanced tactics and tips to help you succeed.

7. The Ultimate SaaS Metrics Cheat Sheet

Chart Mogul created this cheat sheet with every important metric you need to know for your SaaS. What’s covered: which ones are important, why they’re important, and how they’re measured. All condensed into a simple 2-pager.

8. The Web Developer’s SEO Cheat Sheet 3.0

image: http://cdn.business2community.com/wp-content/uploads/2015/12/moz-seo-checklist.png.png

moz-seo-checklist

Moz, an industry leader in SEO, created this fantastic cheat sheet for SEO newbies and professionals alike. It’s constantly updated by the Moz team, and is great help for web developers to keep their work SEO-friendly and up to date.

9. The Ultimate Inbound Marketing Checklist

This comprehensive checklist covers all the essentials of inbound marketing. Drafted like an ebook, it not only tells you what to do, but how to do it. This guide is a must-have for any marketer’s toolbox.

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10. 101 Copywriting Dos and Don’ts

This PDF from Copy Hackers contains all the dos and don’ts of writing great copy that converts, from how to order your bulleted lists, to which famous authors should inspire your copywriting.

11. Google Adwords Cheat Sheet

Google Adwords can get a bit confusing, so Perry Marshall and Bryan Todd came together to create a resource to help. It shows you how to set up, the rules you need to keep in mind, and how to write ad copy that works. It also goes on to define some of terms that might have seemed like gibberish when you first got started.

11. Local SEO Checklist

This checklist is a great way to keep track of your local optimization. From on-page SEO to social signals, this list covers every aspect your SEO to manage your process in the easiest way.

12. Social Media Marketing Checklist

Social media is an essential channel for marketers and this infographic can help you manage your efforts and make sure you don’t miss a beat!

image: http://cdn.business2community.com/wp-content/uploads/2015/12/social-media-marketing-checklist.png.png

social-media-marketing-checklist

This fill-in-the-blank infographic will guide you through setting up the beginnings of a social media marketing strategy, from identifying your audience through measuring your results.

13. A Complete Conversion Rate Optimization Checklist

Conversion science can get messy when you don’t know what exactly brings you conversions. This checklist helps you streamline the process and identify the factors that can be optimized to improve your overall CRO, from choosing KPIs through designing A/B/ tests.

14. Google Analytics Metrics and Dimensions Cheat Sheet

Google analytics can be confusing to a beginner. It can take forever to discover all the data it’s tracking without a guide. This PDF helps you understand the metrics and dimensions you need to figure out the various aspects of your customers’ interaction with your website.

15. The Ultimate SEO Checklist

The Ultimate SEO Checklist from Leapfroggr covers on-page and off-page SEO for anyone who’s looking to make sure that their website has a good foundation for their digital marketing strategy.

image: http://cdn.business2community.com/wp-content/uploads/2015/12/ultimate-seo-checklsit.png.png

ultimate-seo-checklist

But unlike most other SEO checklists, it’s not a list of the ranking factors or how to optimize for them. It’s fully covers creating an SEO strategy, from performing market research to reputation management.

16. The Shelf’s Blogger Outreach Checklist

When it comes to reaching out to bloggers or influencers, any old email just will not do. This checklist from The Shelf covers the essentials of your outreach for the best results, including best practices and sample outreach emails.

17. Site Audit Checklist

Site audits can be intimidating, but Annie Cushing (aka Annielytics) makes it easy with her site audit checklist. It’s in the form of a Google Spreadsheet, so you can quickly make a copy and start tracking things yourself.

It becomes a lot less daunting to check track your work one section at a time. The sheet includes the initial data pulls, architecture, analytics, e-commerce, and pretty much everything you need to make your audit a breeze.

18. Universal Analytics Cheat Sheet

This comprehensive cheat sheet simplifies Google Analytics. It has three sheets that cover general usage, method and field reference, and limits and quotas.

19. Startup Launch List

image: http://cdn2.business2community.com/wp-content/uploads/2015/12/startup-launch-list.png.png

startup-launch-list

The Startup Launch List is an amazing compilation for budding entrepreneurs. Its reading list gives insights into each aspect of building a startup – from the initial idea to raising finances from investors. These tidbits from experienced hands can help you get your idea up and running.

20. The Social Platform Cheat Sheet

There are so many social channels out there, and they’re constantly changing. This cheat sheet guides you through the main platforms, who’s on them, and how to engage them.

21. .htaccess Cheat Sheet

Redirecting pages can get a little tricky for anyone without a technical background. This cheat sheet teaches you the basics for redirection, security, and other rules.

22. The Ultimate Guide to Twitter Advanced Search

Twitter’s one of the best ways for a brand to engage with its customers. And advertising there has proven awesome for many marketers. Even if your company doesn’t even have a Twitter handle yet (but it does, right?), you can find leads, track brand mentions, follow important topics, etc.

This Zapier guide is your way into the world of tweets, with its step-by-step guide to using advanced search to get real time data about your customers.

23. The Google Guide to Making Search Easier

Google advanced search is an essential skill for any marketer. This search guide can help you use search operators to get specific search results on Google.

You can use this to find really specific content, search unique mediums, and perform any kind of research faster.

24. A 50-Point Checklist for Creating The Ultimate Landing Page

When your landing page is your key to conversions, it’s important to make sure that you’re not missing any key elements. This Unbounce checklist highlights all the essentials of a great landing page so that while you’re building one, you don’t miss anything.

25. Website Usability Checklist

Building websites can be difficult for marketers, and in the process of making a beautiful site, it’s easy to lost sight of usability when you’re not an expert.

image: http://cdn.business2community.com/wp-content/uploads/2015/12/web-usability-checklist-1024×474.png.png

web-usability-checklist

The website usability checklist covers the common problems faced by users on a website. From forms to navigation, it helps you make sure that your site is not only well designed, but also user-friendly.

26. The Ultimate Google Algorithm Cheat Sheet

Google is constantly updating its algorithm to provide a better user experience. Neil Patel has created a cheat sheet to simplify these changes and help marketers make sense of the ranking factors and how they can affect your website.

27. The Keyword Research Cheat Sheet

As a marketer, you know how important SEO is. This keyword research cheat sheet covers the basics of the way keywords work and how you can use the best ones to bring in relevant, converting traffic.

28. The SEO Cheat Sheet for WordPress

WordPress is the easiest way for marketers to get their blog out there. By using themes, connecting your blog to useful plugins, and a few other tricks covered in this resource, you can optimize any page.

29. Website Launch Checklist

The launch of a website is stressful enough as it is, without the hassle of forgetting something simple like checking links. Launchlist makes sure that you’ve got all your bases covered before your site goes live.

Prepare Yourself

Most marketing missteps come from skipping a step, rather than actually not knowing what to do. We’re busy, we’re stressed, and we handle it really well most of the time. And with checklists to ensure accuracy, we can handle it well all the time.
[Source: http://www.business2community.com/marketing/29-checklists-cheat-sheets-make-marketers-lives-easier-01399754#D5RKwYfTEchq047U.99]

Marketing: Top 10 Social Media Management Tools

Social media management has become one of the core focuses for marketers.
Social media management has become one of the core focuses for marketers.

Regardless of their organization’s size, social media management has become one of the core focuses for marketers.

Having an active presence on most popular social platforms is as important as learning how to manage them effectively and make the most of their features and benefits.

Managing various different networks at the same time can be challenging and that’s where social media management tools come in handy. Such platforms let you keep an eye on and promptly reply to messages on social, monitor all your social accounts in one place, schedule posts in advance, and analyze your online activity.

There are plenty of tools out there, so choosing the right one for your business can prove difficult. For this article, I decided to have a look at the top 10 most useful and popular social management tools and ease your decision of choosing the one that suits your needs.

1/ Buffer

Buffer is great for staggering content throughout the day across multiple social platforms
Buffer is great for staggering content throughout the day across multiple social platforms

User-friendly and clean, Buffer is great for staggering content throughout the day across multiple social platforms: Facebook, LinkedIn, Twitter, Google+, and Pinterest.

If you’re looking for a simple and efficient management app for scheduling updates, helping you save time on administrating your networks, Buffer can definitely help.

Also, all available accounts (Individual, Awesome and Business) allow users to track engagement metrics such as shares, favorites, comments, and clicks, which can help you discover with little effort which are your best performing posts on social.

Buffer’s free Image Creation tool, Pablo, can help you create engaging images for your social media posts quickly, without any hassle. The app has stock images you can use, but there’s also an option to upload JPEG and PNG images. Very handy and worth trying out!

Cons:

If you manage numerous social accounts with lots of followers, and have an interest in responding to comments/tweets and interacting, Buffer has its limitations, and in this case, it’s probably not the best option.

Pricing:

The Individual Plan is free, but you can also opt for one of their paid plans which range from $102 to $2,550 / year.

2/ Hootsuite

with over 25 social networks, Hootsuite is the right management tool for you if you’re looking for engagement, great publishing and workflow features, analytics, and managing campaigns, all in one place
With over 25 social networks, Hootsuite is the right management tool for you if you’re looking for engagement, great publishing and workflow features, analytics, and managing campaigns, all in one place

Integrated with over 25 social networks, Hootsuite is the right management tool for you if you are looking for engagement, great publishing and workflow features, analytics, and managing campaigns, all in one place.

One of its core strengths is definitely facilitating audience engagement. On a single dashboard, anyone on your team, in any region or department, can quickly respond to messages, mentions, and comments. There is also an option to save responses for future use, which can be handy.

Another useful feature is the ability to target your posts and share content with your customers based on location, language and demographic details, helping you reach and communicate with your online communities in a smart and effective way.

Due to its integration with Brandwatch (and uberVU?), Hootsuite is the ideal solution if you’re seeking to combine publishing and engagement with a social analytics solution.

Cons:

Being such a complex and multifunctional platform, Hootsuite can be a bit daunting for social media rookies and it takes a bit of time to get used to. However, once you pass that stage and start exploring all its benefits, it’s all worth it.

Pricing:

There’s a free plan available, great for personal use, and also 2 additional options: Pro (from £6.99/month) and Enterprise, recommended for big corporations and organizations.

3/ Spredfast

Spredfast allows users to monitor online conversations through keyword searches and it’s also recommended for managing multiple social media sites
Spredfast allows users to monitor online conversations through keyword searches and it’s also recommended for managing multiple social media sites

Spredfast allows users to monitor online conversations through keyword searches and it’s also recommended for managing multiple social media sites and its reliable publishing capabilities, as it also suggests optimal scheduling time.

If reporting is what you are looking for, Spredfast is unmatched. It provides advanced analytics reports and all data is clearly presented in formatted graphics which you can easily export.

Their dashboards are a good source for a quick reference of what is happening across your pages and it’s also very easy to track what type of content is performing best on specific channels.

Cons:

For those who aren’t that familiar with social media, Spredfast requires a bit of a learning curve, and while there is an extensive amount of training documentation available, it can take some digging to find an answer to some user questions.

Pricing:

Not available

4/ Percolate

The System of Record for Marketing
The System of Record for Marketing

Using Percolate’s customizable marketing calendar, you can schedule content for multiple channels, organize and collaborate with team members on campaigns.

Its user-friendly interface makes it easy for you to find what you’re looking for. For instance, you can easily find all images that you have tweeted out or look at the calendar to find out how many times you have posted in a day across various social channels.

If one of your core focuses is content creation, Percolate is a great choice. It provides everything you need to build visually appealing content, such as access to Getty Images and your own built in media database.

The Brew, Percolate’s content suggestion feature is extremely useful for finding shareable content, which is a real time saver.

Cons:

At the moment, there is no possibility to change time zones for different users, an issue which can be tricky to tackle if being part of a global team.

Pricing:

Not available

5/ Tweetdeck

Tweetdeck makes it easy to engage with streams and posts quickly and it is also extremely flexible, as it allows you to add all Twitter streams you’re interested in
Tweetdeck makes it easy to engage with streams and posts quickly and it is also extremely flexible, as it allows you to add all Twitter streams you’re interested in

If you’re simply looking for a Twitter-focused managing tool, with a clean and responsive interface, Tweetdeck fits the bill perfectly.

Tweetdeck makes it easy to engage with streams and posts quickly and it is also extremely flexible, as it allows you to add all Twitter streams you’re interested to keep an eye on. Also, desktop notifications can be set up to make sure you respond to comments or questions in real time.

One of the best things about Tweetdeck is its search features. You can easily stay abreast of latest Twitter trends and join discussions about hot topics.

Cons:

It is quite difficult to manage more than one Twitter account, and also, scheduled tweets including images can’t be edited. Lack of analytics can also be an issue, but I’d highly recommend this as a first Twitter management to use for beginners.

Pricing:

Free

Click this link to read the remaining Top 5

Source: Marketing: Top 10 Social Media Management Tools

How to Grow Your Instagram Exposure Social Media Examiner

Written by: Elizabeth Victor Published 4th August
How to Grow Your Instagram Exposure

Are you using Instagram to promote your business?  Want to increase your exposure?

Making a few simple tweaks to your Instagram marketing can generate more engagement and increase the visibility of your content.

 

In this article you’ll discover how to get more exposure for your brand on Instagram.

#1: Embrace the Hashtag

Descriptive hashtags on Instagram will help expose your content to more people. This will lead to more engagement and ultimately grow your followers.

For anyone who doesn’t already know, hashtags are short, descriptive keywords, preceded by the hash sign (#), which enable users to find content they’re looking for with a simple click. Relevant hashtags in posts help create a dialogue between your business and other users.

There are a number of things you can do with hashtags to get the ball rolling on Instagram.

First of all, add hashtags relevant to your industry or niche to every post your business makes on Instagram. Remember, you can use as many hashtags as you want, which will help you attract a wider audience. Note: Research has found even small accounts that use 11 or more hashtags receive an average of 77.6 interactions.

So if you’re an online retailer specializing in women’s clothes, include the hashtag #womensfashion, among others, in your photo description. This will help users find inspiration, as well as help you land more followers, improve brand awareness and increase sales.

#2: Engage With Your Community

To make the most of your efforts on Instagram, it’s vital to spend time engaging with your community and other users on the platform.  See what photos and hashtags attract the most comments and likes, and jump on the bandwagon. You can also re-post exceptional images from your followers.

Also, determine where people from your target demographic hang out. Find out which accounts they follow and then engage with them. Comment on their photos and like their posts. Remember to add value with your comments and don’t be spammy.

If you’ve done your research and interact with the right people, these users are likely to engage with your brand and follow your account. Your brand will also start to show up on their followers’ radar.

#3: Launch a Contest

The prospect of getting something for nothing has always been alluring in the world of marketing. Use the reach and popularity of your Instagram account to host competitions and attract more followers. An Instagram contest is a great way to drum up excitement and get people talking about your brand.

Whether you go with a tag, hashtag, like to win, share or other type of promotion, your Instagram contest will certainly be a hit.

#4: Build Awareness of Your Instagram Handle

Even though this is fairly obvious and straightforward, it’s still worth mentioning. The first step in Instagram marketing is to promote your handle to your customers. Then they’ll know you have a presence on Instagram and where to find you.

There are various ways to spread the word that your business is on Instagram. If you have a storefront, print out an Instagram badge along with your username. Laminate it or put it in a frame and display it in your store. This is something you can share virtually on your social platforms as well.

You can write a blog post on your Instagram presence, and share it on your different social platforms. Be sure to link to your Instagram account from you website as well.

#5: Cross-Promote Visual Posts on Other Social Media Channels

Part of the reason Instagram is so popular is that people love visual content.

Don’t limit your visual posts to Instagram. Share them on all of your social channels, such as Facebook and Twitter. That way you can leverage the fan bases of all of your social accounts.

Cross-promoting is yet another way to raise awareness of your Instagram account.

Final Thoughts

Instagram now has more monthly users than Twitter, which makes it one of the most popular social media networks out there.

A visual platform like Instagram is the perfect social media channel to convey your brand’s personality to your audience. Use these tips to effectively market your brand. You’ll increase your audience, as well as your visibility, and in turn grow your business.

Source: How to Grow Your Instagram Exposure Social Media Examiner published on Social Media Examiner on 4th August 2015.