10 Reasons Why Social Media Is Good For Business

Business and Social Media Are Good for Each Other

Thank you very much to Tom Duffy at Strategy Social Media for agreeing to let me post this, their latest article, in full on Virtuadmin.uk.

You can create a buzz – Get the word out about your products and services in a way that promotes online conversation and increases engagement.

Build relationships and become more personal – (expanding on the first point) Use a variety of social media, and you’ll build relationships with customers and potential customers. Trust comes through honesty and sincerity.

Branding – It is extremely important for a small business to create a recognisable identity for your product or service. This is the way the customer perceives you, and what better way to do this than the use of social media?

It opens up the line of communication between business owner and millions of potential customers – Millions of people who could possibly become customers? You could not have this easily in the offline world. Thank you social media!

Social networking with potential clients and customers from all over the globe – With social networking sites such as Facebook, Linkedin, and Twitter (among many, many others) you can hold personal conversations with each of your customers. Tell them about new products, sales and coupons, suggestions and tips – the topics are endless!

Small businesses can compete with the large companies – In the past, this was very difficult with the advertising and marketing budgets of large companies. With the right type of viral social media, you could potentially get an immense amount of traffic which keeps coming for a long time.

Online reputation management – Social Media is a good way to keep an eye on what other people are saying about your name, company, or brand online – and if any problems or complaints arise, they can be dealt with.

Social media is much cheaper than traditional marketing and advertising – Social media marketing shouldn’t cost a small business nearly as much as traditional advertising. If you do it yourself it might not cost anything at all. It will, however, cost you time. This is why it is a good idea to hire someone to help with the social media marketing.

Find out exactly what your customers want – Social media is amazing in so many ways, as you can see from the last 8 reasons. But, maybe one of the most amazing things about it is that you don’t have to wonder what your customers want. Do you want to know what they want? Just ask them!

It provides another way for potential customers to find you – If you’re not high enough in the search engines for potential customers to find you, don’t worry they can still find you through social media. Even if you’re not on the front page of Google, it doesn’t mean you can’t receive traffic.

So there you have it. All small businesses should take advantage of the benefits social media can provide you with, it’ a no-brainer!

Follow our Twitter for more tips on Social Media @StrategySMedia

Save

Save

Save

Save

Twitter Marketing: The Essential Guide [Infographic]

The Essential Guide Twitter Marketing Infographic

Twitter Marketing: The Essential Guide was written by Dara Fontein and published on Hootsuite on 2nd June 2016.

As I was reading this post, last year, several ideas came to me for this infographic.  I then created it back in June 2016, but due to circumstances beyond my control, when doing a general update on my website, it completely crashed, to the extent that even my website host did not understand what had happened. 

The website is now rebuilt and this is a repost of the Infographic "Twitter Marketing: Essential Guide" created and published by Virtuadmin.

How to Easily Manage Multiple Twitter Accounts : Social Media Examiner

Discover how TweetDeck lets you engage, monitor and schedule tweets for multiple accounts from a single customizable dashboard.

Are you managing multiple Twitter accounts?

Wondering how to streamline your Twitter marketing?

TweetDeck lets you engage, monitor and schedule tweets for multiple accounts from a single customizable dashboard.

In this article you’ll discover how to manage multiple Twitter accounts with TweetDeck.

#1: Connect Your Twitter Accounts

The first step is to set up your TweetDeck account.

If your company has one or two people monitoring social media, you can create one login using your company’s handle as the default account. Then you can add more accounts/handles to that same user login.

After you login to TweetDeck, you’ll see your TweetDeck dashboard.

tweetdeck dashboard

The gray navigation bar on the left side of the dashboard is your go-to location for everything TweetDeck can do. From there, you can add accounts, write new tweets, review activity and notifications, read messages, change settings and more.

To connect additional accounts, click on the Accounts icon near the bottom of the navigation bar.

tweetdeck add account

Next, click Add Another Twitter Account and enter the username and password for each account you want to manage. Now you’re ready to begin.

#2: Add Listening Streams

The most powerful TweetDeck feature is the ability to add streams, which are columns of tweets that are updated in real time. There are a number of different streams to choose from, such as User, Notifications, Mentions, Followers, Messages, Search, Lists and more.

To add a stream, click on the Add Column icon (with the + sign on it) in the navigation bar. Then select the column type you want to add.

tweetdeck add column

Select the stream you want to add.

You can customize the content of each column and remove excess noise. This makes it easier to find the information you want. Click the icon in the upper-right corner of the column to access your filtering options.

tweetdeck customize column

TweetDeck allows you to customize columns so you can see the information that’s important to you.

Keep in mind that adding lots of streams isn’t always better. It’s important to choose the columns that will help you reach your marketing goals.

Here are five streams that you’ll want to add.

Notifications

The Notifications stream allows you to see when you have a new follower, someone has added you to a list or one of your tweets has been liked, retweeted or replied to.

Using this stream, you can quickly find active and potential clients, customers and followers. Essentially it lets you monitor every handle that is engaging with your content. You can use additional filters to narrow down your notifications to engagement, users and content type.

tweetdeck notifications

Narrow your notifications by users.

Mentions

Add the Mentions stream to monitor every tweet that mentions your Twitter handle, whether for the first time or as part of a reply/conversation.

tweetdeck mentions stream

The Mentions stream tracks tweets that mention your Twitter handle.

By monitoring and using this stream daily, your marketing team can track every company mention, and then react in a timely manner. You can quickly jump into conversations,offer customer support or engage with your existing user base or potential prospects.

Search

Search is one of the most important streams in TweetDeck. It allows your marketing team to go beyond users and monitor content related to keywords or hashtags.

Using the Search feature, you can keep an eye on topics and conversations that are essential to your business.

For example, if your company is about to launch a new technology product, your marketing team can set up a Search stream to monitor all tweets for keywords such as new technology, today in tech, #techtuesday, and so on.

Set up a stream for a relevant keyword or hashtag.

Bonus Tip: When setting up this stream, don’t forget to use Boolean operators to save space. This way, you can search for multiple terms in the same column.

Source: How to Easily Manage Multiple Twitter Accounts : Social Media Examiner

16 Best Free WordPress Plugins You Must Use in 2016

WordPress Plugins
16 of THE Best Free WordPress Plugins by Ayo Isaiah

With all the WordPress plugins readily available, it can be hard to find the best ones. This article shares 16 of the best free WordPress plugins.

However, it can also be difficult to sort out the great ones from the bad ones, so we are giving you a list of the best plugins that you must have in the most essential categories. We also list an alternative for many of the categories.

All the plugins considered here are free and can be installed on your website within a few moments.

WordPress SEO by Yoast is the most revered SEO plugin for WordPress. Takes care of Title tags, XML sitemaps, meta descriptions, focus keyword and much more.

wordpress-plugins-yoast

Alternative: All in One SEO Pack is another highly recommended plugin with over 1 million active installs. Provides advanced SEO for WP e-commerce websites, Google Analytics support, title optimization and much more.

There are plenty of social sharing plugins, but if you are looking for one that just works and supports a big array of social networks, then the Floating Social Bar is what you need. It adds the essential sharing options to your WordPress website without slowing it down.

wordpress-plugins-floating-social-bar

Alternatives

  • Shareaholic – Highly customisable and supports Share and Follow buttons for several social media platforms. Also adds a “Related Posts” feature if you need it.
  • Sharify – Adds beautiful and responsive sharing buttons to your website. Also comes with built-in caching support to reduce server load.

Contact Form 7 has to be the best in this category. It is easy to install, setup and use. It also allows you to add multiple forms to your website with AJAX and CAPTCHA support.

wordpress_plugins_gravity-forms-alternatives-contact-form-7

Alternatives

  • Ninja Forms – Neat form plugin with a drag and drop interface for easy creation of forms. Functionality can be extended using premium plugins.
  • Pirate Forms – Comes with built-in widget and shortcode support.

Updraft Plus is highly recommended to back up your site. You can back up to multiple locations, split backups or schedule automatic backups. Many more features are included as well.

wordpress-plugins-updraft-plus

Alternatives

  • BackWPUp – Comes with multi-site support and allows you to make your backups in several formats (such as zip, tar.gz, etc.).
  • BackUpWordPress – Highly rated on the WordPress repository.

Sucuri Security offers a wealth of security options such as Security Activity Monitoring, Malware Scanning, Blacklist Monitoring, and Security Hardening. It is probably the best plugin for monitoring your site without slowing it down.

wordpress-plugins-sucuri-security

Alternatives

  • WordFence Security – Offers two-factor authentication, integrity checking and real-time blocking of known attackers among other useful features.
  • All in One WP Security and Firewall – Gives your site a “Security score” based on the options you have activated on your website and helps you improve on that score.

The page builder plugin is useful if you are not technical and need to create custom layout for particular pages. Page Builder by SiteOrigin is the most advanced free page builder plugin for WordPress. Period.

wordpress-plugins-pagebuilder

There are a few plugins in this category.

WP Smush helps you to reduce your image size (by stripping unnecessary information from your images without quality loss) and make sure your site loads faster. Alternative to this include EWWW Image Optimizer and Kraken Image Optimizer

wordpress-plugins-wp-smush

Regenerate Thumbnails is another image optimization plugin that helps you regenerate thumbnail sizes for image attachments after you altered thumbnail dimensions.

BJ Lazy Load does not optimize your images. In fact, it hides all your images and only loads them as the user scrolls through the page. This plugin can help you save bandwidth and make sure your website loads fast. BJ Lazy Load supports responsive images as well as iframe (such as Youtube embed, etc.).

Yuzo – Related Posts is highly recommended as it can display related posts to your stories with different features of text and image size. Best of all, it doesn’t slow down the site.

wordpress-plugins-yarpp

Alternatives

Notable mention: Many consider Yet Another Related Posts Plugin (YARPP) to be the best post related plugin with one of the most complete algorithms to find related posts. The con is that it can be very resource-intensive for a heavy site, and that’s why we don’t rever to it as the best here.

Caching your site is the best way to make sure your site loads fast and the server does not go down when there is a sudden spike in traffic. W3 Total Cache is probably the most advanced (and free) caching plugin available for WordPress.

wordpress-plugins-w3-cache

Alternative

  • WP Super Cache is the next most well-known caching plugin after W3 Total Cache. If you just need a simple caching mechanism, then WP Super Cache is strongly recommended over W3 total cache
  • Broken Link Checker – Monitors the links in your posts and notifies you if there are any broken links.
  • Edit Flow – Improves organization of your website’s contributors and offers a calender to view scheduled content.
  • WP Mail SMTP – Reconfigures the native WordPress mail function to use SMTP and make sure all your outgoing emails reaches their destination.
  • JetPack – Brings the best parts of WordPress.com to self-hosted WordPress. Highly recommended, though it can be overly bloated.
  • Askimet – Prevents comment spam on your website.

Have you got other favourite WordPress plugins that you just cannot do without? Let us know in the comments section below.

 

Source: 16 Best Free WordPress Plugins You Must Use in 2016

520+ Social Media Tools – A Definitive List by Chris Makara

Social Media Tools for Virtual Assistants and More
Social Media Tools for Virtual Assistants and More

This is the largest and most comprehensive list of social media tools online. Trust me, I did some digging.

Sure, there are countless lists floating around that have 10, 25, or even 100 social media tools listed. At best, you typically get the same top social media tools mentioned across these lists.

But you and I both know that there are hundreds of other little known social media tools out there that can help with your social media marketing initiatives. However, who has time to curate all of these tools in one place?

Lucky for you, I have compiled over 500 social media tools into a single list. So we’re off to a good start.

Grab Discounts to 17 of These Social Media Tools: Not only will you save some $$$, but I’ll even tell you what over 100 experts picked as their favorite tools – Click here to see what they said & to get the discounts.

But check this out:

This is not your same old list post. Nope…

What I have found in list posts is that the longer the list, the more frustrated I get when endlessly scrolling to uncover a hidden gem that will do what I need it to.

I’m sure you can agree that this is not the best use of your time.

So here’s what I did:

Instead of throwing out a bunch of links to tools in some random order, I have made it drop-dead simple to zero in on tools that will solve your pain points.

With this list of social media tools, you can:

  • See which tools work on Facebook, Google+, Instagram, LinkedIn, Pinterest, or Twitter
  • Use the search filter to identify specific needs a tool serves, specific social media channels it will work, or the particular name of a tool you are interested in learning more about
  • Upvote or downvote your favorite or least favorite social tools
  • Sort the table alphabetically by name, whether or not it is free or paid (or both), or which tools have to most or least upvotes

Click here to go straight to the list of social media tools.

What is the Definition of a Social Media Tool?

Some things to note is that the term “social media tool” can be somewhat vague. What I mean is that even though a tool might serve a primary purpose for something else, it doesn’t necessarily mean it can’t be used to help your social media activities in some way.

For example, one such tool is Google Analytics. While it is definitely not intended to be a social media tool, you can most certainly use it to more accurately track your social media initiatives.

So please keep an open mind when sifting through these results.

Why You Need Multiple Social Media Tools

Whether most people admit it or not, you should be using various tools to help with your social media activities. By no means should you fully automate your social media presence, but you should look at ways to help streamline your efforts.

The numbers for social media are staggering. Twitter recently published that they have 316,000,000 (that’s 316 million) monthly active users. That pales in comparison to Facebook which has 1,900,000,000 monthly active users. Yep, that’s 1.9 billion.

Bottom-line is that no matter what your business has to offer, chances are that you can find your audience among the various social media networks.

In fact, according to GrowEpic’s data here is a breakdown of percent of companies in an industry that use each social media channel:

  • 45% – Facebook
  • 22% – Google+
  • 18% – Instagram
  • 7% – LinkedIn
  • 18% – Pinterest
  • 53% – Twitter

Here is the full chart with all the industries tracked:

Social Media Channel Usage By Industry

Of course your social channel focus will be influenced by your audience. If your business falls within one of these categories, you can have a good idea of where your competitors are focusing their efforts. You might choose to develop a presence on channels where your competitors are. Or perhaps, you take a contrarian approach and go after a less saturated social media channel.

No matter what social channels you want to be active on, to get the most out of your initiatives you will probably want consider a social media tool or two that will help you be more efficient.

Unfortunately, there is not a single software or tool that can tackle all your needs on each social media channel. The good news is that with this list of social media tools having the ability to be filtered, you can easily narrow down the results.

Many of these tools work across multiple social networks, which is not surprising.

Out of the social media tools in this list, we can see that the majority of them will work on Twitter and the fewest being Pinterest. Twitter has had an API open to developers for years, while Pinterest is just starting to roll out access to their API.

Number of Tools Per Social NetworkFacebookGoogle+InstagramLinkedInPinterestTwitter0125250375500

Social Network # of Tools Supported
Facebook 326
Google+ 215
Instagram 158
LinkedIn 233
Pinterest 119
Twitter 427

Cost to use these tools vary. Some are free, some are paid, and some offer both free and paid options.

The majority of tools listed here do cost something to use. It takes a lot of time, resources, and money to put together many of these tools.

Here’s the pricing breakdown:

Cost StructurePaidFreeFree, Paid47.6%19.3%33.1%

Cost # of Tools
Paid 239
Free 166
Free, Paid 97

Current List of Social Media Tools

As you can imagine, there are no doubt more tools that I have yet to find. So I can definitely use your help. If you know of a tool that is worth using and not on this list, please tell me about it here. I’ll be sure to check out the tool/service and update this list accordingly.

If you happen to come across an item in the list that is inaccurate or incorrect, please let me know so that I can fix it. Many of these tools require paid access to use, and unfortunately I don’t have access to some of them to really know the ins and outs of them. So if you are a user of a particular tool, let me know if I described one incorrectly.

I’d like to ask for your help in maintaining this list. Various social media tools come and go, and there’s nothing more annoying that clicking on a link to a tool to find out it is no longer available.

So, if you come across a tool that has seen better days, leave a comment below and I’ll update the list.

Don’t forget to leave a comment below about your favorite social media tools!

P.S. You will be asked to sign in to List.ly in order to vote for your favorite tools – don’t worry it’s easy and you sign in using Twitter, LinkedIn, Facebook or Google+.

 

 [This post first appeared on www.bulk.ly and written by Chris Makara]

29 Checklists and Cheat Sheets to make Marketers’ Lives Easier

Checklists and Cheat Sheets
To Make Marketer’s Lives Easier
Business 2 Community
Checklists and Cheat Sheets by Natasha Alex December 10, 2015

Digital marketing is a multifaceted beast that evolves and gets more complicated every week. With so many different ways to reach your audience, it’s important to stay on top of the latest tactics and trends.

From content and social to analytics and retargeting, you’re staying up to date on it all. It’s a lot easier when you can do so with simple, easy-to-digest guides. So I’ve pulled together 30 cheat sheets and checklists to keep your digital marketing fresh and make your life easier.

1. Periodic Table of Content Marketing

image: http://cdn.business2community.com/wp-content/uploads/2015/12/the_perdiodic_table_of_content_marketing-blog-full.png.png

the_perdiodic_table_of_content_marketing-blog-full

This periodic table is a unique chart highlighting the important terms in content marketing. it covers everything you need to keep an eye on. From content strategy to metrics, it’s an all-inclusive index that can help you deliver great content.

2. The Ultimate Cheat Sheet for Awesome Marketing Emails

Email marketing is a key element of any campaign. From the subject line to the email footer, every section of your email contributes to its overall ability to convert. If you think you’re having trouble with your email outreach, this cheat sheet from HubSpot can help you dissect your emails and optimize each aspect of your campaign to obtain the best results.

3. A Detailed Guide to Photo and Image Sizes on Facebook, Twitter, YouTube, and More

When it comes to social media, great visuals increase engagement. But this only applies when your pictures are relevant, eye-catching, and of course, optimized. With so many types of images to choose from, it’s not easy to keep track of the rules for each network.

image: http://cdn2.business2community.com/wp-content/uploads/2015/12/twitter-image-sizes.png.png

twitter-image-sizes
This handy infographic shows you all the different images in your social media profiles, along with what they’re used for. It includes recommended sizes, image scale, etc. to make it easier for you to get the most out of your images.

4. Advanced Content Promotion Checklist

Writing content is hard, but promoting it is even harder. With all the distribution tools and channels available to you, it gets tough to keep track of where you’ve promoted your piece and where you’ve yet to share it.

And that’s after figuring out what to do in the first place. Process Street has created a great checklist to streamline content promotion, originally made for themselves before giving us all access.

5. Google Analytics Cheat Sheet

Google Analytics is an absolute essential for any marketer, and this cheat sheet from Portent has you covered. From setting up your account to tracking your goals and conversions, this cheat sheet can really help you get the best out of Google Analytics.

6. Retargeting Cheat Sheet

image: http://cdn.business2community.com/wp-content/uploads/2015/12/retargeting-cheat-sheet.png.png

retargeting-cheat-sheet

This cheat sheet simplifies the process of retargeting your customers. It covers the basics to get you started, along with advanced tactics and tips to help you succeed.

7. The Ultimate SaaS Metrics Cheat Sheet

Chart Mogul created this cheat sheet with every important metric you need to know for your SaaS. What’s covered: which ones are important, why they’re important, and how they’re measured. All condensed into a simple 2-pager.

8. The Web Developer’s SEO Cheat Sheet 3.0

image: http://cdn.business2community.com/wp-content/uploads/2015/12/moz-seo-checklist.png.png

moz-seo-checklist

Moz, an industry leader in SEO, created this fantastic cheat sheet for SEO newbies and professionals alike. It’s constantly updated by the Moz team, and is great help for web developers to keep their work SEO-friendly and up to date.

9. The Ultimate Inbound Marketing Checklist

This comprehensive checklist covers all the essentials of inbound marketing. Drafted like an ebook, it not only tells you what to do, but how to do it. This guide is a must-have for any marketer’s toolbox.

Recommended for YouWebcast: Sales and Marketing Alignment: 7 Steps to Implement Effective Sales Enablement

10. 101 Copywriting Dos and Don’ts

This PDF from Copy Hackers contains all the dos and don’ts of writing great copy that converts, from how to order your bulleted lists, to which famous authors should inspire your copywriting.

11. Google Adwords Cheat Sheet

Google Adwords can get a bit confusing, so Perry Marshall and Bryan Todd came together to create a resource to help. It shows you how to set up, the rules you need to keep in mind, and how to write ad copy that works. It also goes on to define some of terms that might have seemed like gibberish when you first got started.

11. Local SEO Checklist

This checklist is a great way to keep track of your local optimization. From on-page SEO to social signals, this list covers every aspect your SEO to manage your process in the easiest way.

12. Social Media Marketing Checklist

Social media is an essential channel for marketers and this infographic can help you manage your efforts and make sure you don’t miss a beat!

image: http://cdn.business2community.com/wp-content/uploads/2015/12/social-media-marketing-checklist.png.png

social-media-marketing-checklist

This fill-in-the-blank infographic will guide you through setting up the beginnings of a social media marketing strategy, from identifying your audience through measuring your results.

13. A Complete Conversion Rate Optimization Checklist

Conversion science can get messy when you don’t know what exactly brings you conversions. This checklist helps you streamline the process and identify the factors that can be optimized to improve your overall CRO, from choosing KPIs through designing A/B/ tests.

14. Google Analytics Metrics and Dimensions Cheat Sheet

Google analytics can be confusing to a beginner. It can take forever to discover all the data it’s tracking without a guide. This PDF helps you understand the metrics and dimensions you need to figure out the various aspects of your customers’ interaction with your website.

15. The Ultimate SEO Checklist

The Ultimate SEO Checklist from Leapfroggr covers on-page and off-page SEO for anyone who’s looking to make sure that their website has a good foundation for their digital marketing strategy.

image: http://cdn.business2community.com/wp-content/uploads/2015/12/ultimate-seo-checklsit.png.png

ultimate-seo-checklist

But unlike most other SEO checklists, it’s not a list of the ranking factors or how to optimize for them. It’s fully covers creating an SEO strategy, from performing market research to reputation management.

16. The Shelf’s Blogger Outreach Checklist

When it comes to reaching out to bloggers or influencers, any old email just will not do. This checklist from The Shelf covers the essentials of your outreach for the best results, including best practices and sample outreach emails.

17. Site Audit Checklist

Site audits can be intimidating, but Annie Cushing (aka Annielytics) makes it easy with her site audit checklist. It’s in the form of a Google Spreadsheet, so you can quickly make a copy and start tracking things yourself.

It becomes a lot less daunting to check track your work one section at a time. The sheet includes the initial data pulls, architecture, analytics, e-commerce, and pretty much everything you need to make your audit a breeze.

18. Universal Analytics Cheat Sheet

This comprehensive cheat sheet simplifies Google Analytics. It has three sheets that cover general usage, method and field reference, and limits and quotas.

19. Startup Launch List

image: http://cdn2.business2community.com/wp-content/uploads/2015/12/startup-launch-list.png.png

startup-launch-list

The Startup Launch List is an amazing compilation for budding entrepreneurs. Its reading list gives insights into each aspect of building a startup – from the initial idea to raising finances from investors. These tidbits from experienced hands can help you get your idea up and running.

20. The Social Platform Cheat Sheet

There are so many social channels out there, and they’re constantly changing. This cheat sheet guides you through the main platforms, who’s on them, and how to engage them.

21. .htaccess Cheat Sheet

Redirecting pages can get a little tricky for anyone without a technical background. This cheat sheet teaches you the basics for redirection, security, and other rules.

22. The Ultimate Guide to Twitter Advanced Search

Twitter’s one of the best ways for a brand to engage with its customers. And advertising there has proven awesome for many marketers. Even if your company doesn’t even have a Twitter handle yet (but it does, right?), you can find leads, track brand mentions, follow important topics, etc.

This Zapier guide is your way into the world of tweets, with its step-by-step guide to using advanced search to get real time data about your customers.

23. The Google Guide to Making Search Easier

Google advanced search is an essential skill for any marketer. This search guide can help you use search operators to get specific search results on Google.

You can use this to find really specific content, search unique mediums, and perform any kind of research faster.

24. A 50-Point Checklist for Creating The Ultimate Landing Page

When your landing page is your key to conversions, it’s important to make sure that you’re not missing any key elements. This Unbounce checklist highlights all the essentials of a great landing page so that while you’re building one, you don’t miss anything.

25. Website Usability Checklist

Building websites can be difficult for marketers, and in the process of making a beautiful site, it’s easy to lost sight of usability when you’re not an expert.

image: http://cdn.business2community.com/wp-content/uploads/2015/12/web-usability-checklist-1024×474.png.png

web-usability-checklist

The website usability checklist covers the common problems faced by users on a website. From forms to navigation, it helps you make sure that your site is not only well designed, but also user-friendly.

26. The Ultimate Google Algorithm Cheat Sheet

Google is constantly updating its algorithm to provide a better user experience. Neil Patel has created a cheat sheet to simplify these changes and help marketers make sense of the ranking factors and how they can affect your website.

27. The Keyword Research Cheat Sheet

As a marketer, you know how important SEO is. This keyword research cheat sheet covers the basics of the way keywords work and how you can use the best ones to bring in relevant, converting traffic.

28. The SEO Cheat Sheet for WordPress

WordPress is the easiest way for marketers to get their blog out there. By using themes, connecting your blog to useful plugins, and a few other tricks covered in this resource, you can optimize any page.

29. Website Launch Checklist

The launch of a website is stressful enough as it is, without the hassle of forgetting something simple like checking links. Launchlist makes sure that you’ve got all your bases covered before your site goes live.

Prepare Yourself

Most marketing missteps come from skipping a step, rather than actually not knowing what to do. We’re busy, we’re stressed, and we handle it really well most of the time. And with checklists to ensure accuracy, we can handle it well all the time.
[Source: http://www.business2community.com/marketing/29-checklists-cheat-sheets-make-marketers-lives-easier-01399754#D5RKwYfTEchq047U.99]

Marketing: Top 10 Social Media Management Tools

Social media management has become one of the core focuses for marketers.
Social media management has become one of the core focuses for marketers.

Regardless of their organization’s size, social media management has become one of the core focuses for marketers.

Having an active presence on most popular social platforms is as important as learning how to manage them effectively and make the most of their features and benefits.

Managing various different networks at the same time can be challenging and that’s where social media management tools come in handy. Such platforms let you keep an eye on and promptly reply to messages on social, monitor all your social accounts in one place, schedule posts in advance, and analyze your online activity.

There are plenty of tools out there, so choosing the right one for your business can prove difficult. For this article, I decided to have a look at the top 10 most useful and popular social management tools and ease your decision of choosing the one that suits your needs.

1/ Buffer

Buffer is great for staggering content throughout the day across multiple social platforms
Buffer is great for staggering content throughout the day across multiple social platforms

User-friendly and clean, Buffer is great for staggering content throughout the day across multiple social platforms: Facebook, LinkedIn, Twitter, Google+, and Pinterest.

If you’re looking for a simple and efficient management app for scheduling updates, helping you save time on administrating your networks, Buffer can definitely help.

Also, all available accounts (Individual, Awesome and Business) allow users to track engagement metrics such as shares, favorites, comments, and clicks, which can help you discover with little effort which are your best performing posts on social.

Buffer’s free Image Creation tool, Pablo, can help you create engaging images for your social media posts quickly, without any hassle. The app has stock images you can use, but there’s also an option to upload JPEG and PNG images. Very handy and worth trying out!

Cons:

If you manage numerous social accounts with lots of followers, and have an interest in responding to comments/tweets and interacting, Buffer has its limitations, and in this case, it’s probably not the best option.

Pricing:

The Individual Plan is free, but you can also opt for one of their paid plans which range from $102 to $2,550 / year.

2/ Hootsuite

with over 25 social networks, Hootsuite is the right management tool for you if you’re looking for engagement, great publishing and workflow features, analytics, and managing campaigns, all in one place
With over 25 social networks, Hootsuite is the right management tool for you if you’re looking for engagement, great publishing and workflow features, analytics, and managing campaigns, all in one place

Integrated with over 25 social networks, Hootsuite is the right management tool for you if you are looking for engagement, great publishing and workflow features, analytics, and managing campaigns, all in one place.

One of its core strengths is definitely facilitating audience engagement. On a single dashboard, anyone on your team, in any region or department, can quickly respond to messages, mentions, and comments. There is also an option to save responses for future use, which can be handy.

Another useful feature is the ability to target your posts and share content with your customers based on location, language and demographic details, helping you reach and communicate with your online communities in a smart and effective way.

Due to its integration with Brandwatch (and uberVU?), Hootsuite is the ideal solution if you’re seeking to combine publishing and engagement with a social analytics solution.

Cons:

Being such a complex and multifunctional platform, Hootsuite can be a bit daunting for social media rookies and it takes a bit of time to get used to. However, once you pass that stage and start exploring all its benefits, it’s all worth it.

Pricing:

There’s a free plan available, great for personal use, and also 2 additional options: Pro (from £6.99/month) and Enterprise, recommended for big corporations and organizations.

3/ Spredfast

Spredfast allows users to monitor online conversations through keyword searches and it’s also recommended for managing multiple social media sites
Spredfast allows users to monitor online conversations through keyword searches and it’s also recommended for managing multiple social media sites

Spredfast allows users to monitor online conversations through keyword searches and it’s also recommended for managing multiple social media sites and its reliable publishing capabilities, as it also suggests optimal scheduling time.

If reporting is what you are looking for, Spredfast is unmatched. It provides advanced analytics reports and all data is clearly presented in formatted graphics which you can easily export.

Their dashboards are a good source for a quick reference of what is happening across your pages and it’s also very easy to track what type of content is performing best on specific channels.

Cons:

For those who aren’t that familiar with social media, Spredfast requires a bit of a learning curve, and while there is an extensive amount of training documentation available, it can take some digging to find an answer to some user questions.

Pricing:

Not available

4/ Percolate

The System of Record for Marketing
The System of Record for Marketing

Using Percolate’s customizable marketing calendar, you can schedule content for multiple channels, organize and collaborate with team members on campaigns.

Its user-friendly interface makes it easy for you to find what you’re looking for. For instance, you can easily find all images that you have tweeted out or look at the calendar to find out how many times you have posted in a day across various social channels.

If one of your core focuses is content creation, Percolate is a great choice. It provides everything you need to build visually appealing content, such as access to Getty Images and your own built in media database.

The Brew, Percolate’s content suggestion feature is extremely useful for finding shareable content, which is a real time saver.

Cons:

At the moment, there is no possibility to change time zones for different users, an issue which can be tricky to tackle if being part of a global team.

Pricing:

Not available

5/ Tweetdeck

Tweetdeck makes it easy to engage with streams and posts quickly and it is also extremely flexible, as it allows you to add all Twitter streams you’re interested in
Tweetdeck makes it easy to engage with streams and posts quickly and it is also extremely flexible, as it allows you to add all Twitter streams you’re interested in

If you’re simply looking for a Twitter-focused managing tool, with a clean and responsive interface, Tweetdeck fits the bill perfectly.

Tweetdeck makes it easy to engage with streams and posts quickly and it is also extremely flexible, as it allows you to add all Twitter streams you’re interested to keep an eye on. Also, desktop notifications can be set up to make sure you respond to comments or questions in real time.

One of the best things about Tweetdeck is its search features. You can easily stay abreast of latest Twitter trends and join discussions about hot topics.

Cons:

It is quite difficult to manage more than one Twitter account, and also, scheduled tweets including images can’t be edited. Lack of analytics can also be an issue, but I’d highly recommend this as a first Twitter management to use for beginners.

Pricing:

Free

Click this link to read the remaining Top 5

Source: Marketing: Top 10 Social Media Management Tools