This article first appeared on Mention on February 6, 2015 Written by: Sujan Patel
A recent study shows that 86 percent of all B2B marketers use content marketing strategies to gain exposure and ultimately generate revenue, but only 38 percent believe they are effective at it. Testing a few different tools and strategies allows you to figure out what works best for your organization.
I’ve been lucky enough to try a lot of different tools. Below are some of my favourite content promotion tools and resources that can help get you off on the right foot.
5 best content promotion tools
There are a number of tools you can use to promote your content and connect with more audiences. Here are five of my favourites:
Tool #1: Buzzsumo
This platform allows you to track your content’s performance online, as well as your competitors’. You can use the dashboard to track specific URLs and how their content performs over time. Buzzsumo also allows users to set alerts for specific keyboards, authors, or URLs. The platform is easy to use and fairly straightforward, which makes it a good platform for any marketer or writer.
Cost: Free version with limited uses. Premium versions from $99 for a single account to $499+ for an enterprise account.
Tool #2: CoSchedule
This tool integrates with your WordPress blog and allows you to see your calendar for social media and blogging content, all in one place. CoSchedule also lets you communicate with your team, set tasks and guidelines, and make editorial planning as easy as possible. Having this is all in one place can help make your promotional strategy more effective.
Cost: $10 per month, per blog. Unlimited users and social media accounts.
Tool #3: Mention
Mention allows you to monitor what others are saying about you online. It tracks mentions across 42 languages and multiple platforms, including social media, forums, websites, and more. You can also generate analytics reports of the mentions, which make it extremely effective for sharing with clients or among colleagues. Knowing what gets talked about most online can help you craft future content.
Cost: From $29 for three users, three alerts, and 3,000 mentions to $299+ for a company account.
Tool #4: Open Site Explorer
This tool allows you to see who has been linking to your content. It also allows you to view that information for any URL. According to Neil Patel of KISSmetrics, this SEO tool is genius for promoting your content. You can look at who is sharing content from popular blogs and target them with your content. Share your content with them on social media; reach out for an interview for your site; and comment on their own content in order to get to know them.
Cost: Free to use for a few number of searches per day; $99-$599 monthly for various levels that also include access to the entire Moz Pro toolset.
Tool #5: Zemanta
Zemeta is a content distribution network that focuses on the premise that content is more engaging than banner or text ads. They work with content sharing networks such as Outbrain, AOL, and Yahoo! to share your content across external platforms that may have much higher audiences and networks to increase your content’s visibility.