5 SEO Tips for Videos: How Google Ranks Them & How to Optimize

Video media optimisation

Videos are becoming increasingly important for B2B marketing. Companies with dedicated video marketing strategies generate more leads, earn more revenue, and enjoy better brand awareness than those engaging in all other forms of marketing.

Facebook, Twitter, and YouTube are great places to get eyes on your video content, but prospects aren’t necessarily in work- or buy-mode as they scroll through these platforms.

We do know, however, that 90% of B2B decision-makers use search to research business decisions. To reap the benefits of video marketing, your videos must be optimised for search. By following a few best practices for video SEO, you’ll enjoy more visible video search results and drive more organic traffic—and qualified leads—to your video content.

How Does Google Rank Videos?

In its general search and video search functions, Google ranks videos using the same ranking factors as written content—content quality, the number of backlinks, and RankBrain are the most important signals. When hosting videos on your site, the tasks for optimizing video content are similar to those for written content and images.

Similar, but not identical. Here are five steps you should take to improve your search rankings so your videos stand out in search results:

1. Transcribe Your Video Content

Providing both a video and transcription on a single page offers dual benefits: it caters to different reader preferences, and it makes video content more likely to appear in general Google searches.

Video transcriptions can be optimized for search in the same way as any other text-based site content. While this may seem to break duplicate content rules, transcriptions actually provide a good user experience by catering to different learning styles. While some visitors may prefer videos, others may prefer reading. In fact, 85% of business executives prefer reading over watching videos when making business decisions.

When transcribing video content, there are two approaches you can take:

  1. Provide a full, word-for-word transcription as Moz does for their Whiteboard Friday videos.
  2. Provide text highlights like Content Marketing Institute does for their This Old Marketing podcast.

Full transcripts provide more engagement SEO opportunities, while highlights are good for long videos and can encourage more views by teasing readers with compelling content that’s discussed in more detail in the video. Ultimately, use the approach your audience prefers: you can poll them to find out, or do some A/B testing to see which approach drives the kind of engagement you’re looking for.

Read the remaining 4 more tips for video optimisation on Marketo Marketing Blog.

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The Value of an Audio or Video Transcript

The Value of Audio and Video Transcripts

Today, in May 2016 advancements in technology have progressed very rapidly over the last 10 – 20 years.  Being from a time before computers and mobile phones, I am very glad for the progression of the internet.

For me it has meant I no longer travel out to work in an office transcribing, I can now freelance from home turning recorded audio into a digital Word document or Text file for videos.  It is not easy always writing proposals for transcription work on freelance sites like People Per Hour and Fivesquid.  It’s also not easy requiring to be paid in pounds and not dollars.  Audio or video transcription is usually charged by the audio minute or audio hour.  Some transcription companies charge by the line or page, but for me, it is easier for potential customers to know what they are going to be paying for their audio or video to be transcribed.  Charging by the line or page it is not possible to know what you are going to pay until the audio or video has been transcribed.

Because of advancements in technology, it is there much easier to record speech, seminars, interviews…well just about anything really.  Anything that is recorded that contains speech, or videoed and contains speech can be now transcribed digitally.  It takes a matter of minutes for the transcriptionist to download an audio in mp3 format or a video even in mp4.  They will upload this digital file to their professional software and start producing your transcript.

The value of a transcript

One of the advantages of a transcript giving it value is that you then have a permanent digital record, or if you choose to print the transcript off, you have a permanent hard-copy of the recorded audio.  The audio may get corrupted or accidentally deleted for example, but by having a transcript you will always have the information from the content of that audio or video.

Another valuable aspect of a transcript is that you have something to refer to, make notes on, instead of trying playing and fast forwarding trying to find that certain part of the audio that you are looking for.

You can add a transcript produced in a .txt text file format to your video.  This is an especially economical “do-it-yourself” method of enhancing your video’s search engine optimisation.  Why?  Because the transcript will be keyword rich and full of content that is relevant to you niche because of the nature of the speech contained in that video.  Search engine bots and crawlers have a lot more information from the text transcript that has been uploaded to your video.  It doesn’t have to rely on just a headline and possibly sub-headline, it has a whole transcript to know what your niche subject area is.  Because of the transcript SEO bots will then rank your video higher in search results in your niche.

If you are a mentor or coach, a transcript is something that could be offered as an incentive for potential clients.  They would be able to build up the mentoring or coaching session transcripts as a course for themselves to have and always refer to, for whatever reason they hired your mentoring or coaching services in the first place.

A transcript is a great way to get new blog post ideas from or social media posts.  Say you listened to a great podcast, if you go that podcast transcribed you would always have that knowledge from the podcast to refer to.  It’s certainly easier visually to find a certain part of the audio than playing back and forth.

Meetings that are recorded and then transcribed are a fantastic way of ensuring that what was discussed in the meeting is carried out in full.  No excuses for the participants to say they didn’t make the notes correctly of what they were supposed to be doing.  Everything from that meeting would be in a transcript to enable the better efficiency of duties to be undertaken.

Transcripts are especially helpful for the partially or totally deaf community.  They are so valuable to be able to also understand what was in the webinar, podcast, interview along with everyone else.  A text file added to a video with then automatically produced closed captions.  These can be turned on during any part of the video; very helpful for deaf people.  You may have created a marketing video with a voice over, having the option to have closed captions not only gives the deaf or hard-of-hearing community the opportunity to read what your video has to say, but at the same time it will automatically rank high in Google’s search results because the information gives the crawlers more information, as I described earlier.

Conclusion

Those are just a few examples of the reason why getting your audio or video transcribed is so important and it shouldn’t cost you the earth.  See my infographic 7 questions to ask your prospective freelance transcriptionist.  It’s an infographic to help anyone out there considering using a freelancer.  The aim is to help you filter out the amateurs that could potentially cost you time and money, to hire a professional and get value for money.

Digital transcription is a growing industry, but there are people out there trying to make extra money typing and not really understanding that transcription is a professional skill and art.  It takes many years of touch typing practice to be able to type at the same time as what is being spoken.

Transcripts can take certain formats; a one speaker audio would be set-out in a Word document differently to say an interview with two or three people.  A professional will know from the start of the audio or video how to set out the document, whereas an amateur may not.  If you get a poor, inaccurate transcript then it is going to be pretty useless to you, it will also have been a waste of time and money.

As a freelance transcriptionist working as Virtuadmin Transcription service my rates start at 50p per audio minute for up to 2 speakers in the audio or video.  So an hour’s audio or video would cost you £30 to be transcribed.  What the freelancer charges per audio minute or audio hour is entirely up to them and how they value their skill.  I type at 70-80 words per minute with 98% accuracy and could charge more, but I’m here as a freelancer to be fair in my pricing whilst delivering the most accurate transcript in the best turnaround time possible.

One hour’s audio that is of good clear audio quality, no more than 2 speakers and no background with good speech clarity, would take me approximately 4 hours to transcribe.  So I would advise any potential customers that it would be delivered in 24 hours.  If I have queued audio’s I communicate this straight away to you so that you are not left wondering when to expect your transcript.

I love my job helping anyone and everyone either enhance their SEO for their video or producing a transcript from audio, I really do enjoy listening and typing.  If you would like to get a quote for an audio or video, or even hire my transcription skills directly please click here>>>http://bit.ly/1TqN9j1

Can you think of any other valuable uses for an audio or video transcript?  Please feel free to comment below this post.  Thanks for reading and hope it has helped put the value of a transcript into some sort of perspective.

 

Written by: Virtuadmin

Date: 10th May 2016

 

Mentoring or Coaching for Success with Audio Transcription

Benefits of Audio Transcription for Coaching and Mentoring

Are you an experienced and knowledgeable business mentor or coach?  This article is going to be very useful to you for your clients.

Mentoring or coaching start-ups or small business owners is about sharing and helping others with less knowledge than you to achieve their aims and goals for themselves or their business, right?

You advise from your wealth of knowledge and experience and help starts-ups choose the right routes for their new business and helping them gain success.  You share your business experience and knowledge with business owners less knowledgeable than yourself to help them achieve their goals, right?  So what form of communication do you use for coaching?

The communication of your knowledge in coaching

Mentoring or coaching can take place person-to-person, via email, video or voice chat on Skype, even a video call on Facebook.  But apart from email how is your client that you are coaching going to remember what advice and information you gave them?

If that conversation is not recorded what happens when it finishes?  They could have taken notes, but they don’t always make sense after the event!  How is your client going to accurately remember what was spoken about in the valuable advice you shared in that unique call or meeting you had with them?

This is where the answer is audio transcription.  Transcription is the skill of typing what is spoken into text.  A valuable service used by many industries such as medical, insurance, journalists to mention a few.

How impressive would it be to offer your client a copy of the entire meeting or conversation in the form of a transcript for a point of future reference?  If you yourself have a lot of clients it is an ideal way to recap before your next session.

They would receive it in digital form as you would from the transcriptionist, but it allows them to print off the transcript and make notes; refer to what advice was given at certain points of the challenge in their own business and probably the reason for hiring your expert services in the first place.

It would be very impressive for any new prospects clients that you converse with via Skype, or meet with in person for them to have a copy of the entire conversation in a transcript within a few days of that call or coaching session taking place.

If mentoring, you may not know the next time that you will be called upon by your client, but having a transcript of the last time you spoke or met is beneficial to refer to for a refresher with that particular client.

This would be a great incentive for any new prospective clients too.  To offer a transcript after the event that they can build the course up and always have it for future reference.  No worry for them to take notes when you have that call, or make notes during the meeting and maybe miss some important and valuable points.

I believe that all person-to-person meetings, video chats or voice calls on Skype, a landline telephone call, offering a full transcript of what was spoken, for them to always have to refer to so that nothing is forgotten, could well tip the balance to gaining new clients.  Of course, if you understand how useful transcription could be for your business by recording calls or meetings, this should be well discussed in the preliminary conversations.

Which route to take for your transcription service?

Specialist Transcription Companies

Specialised transcription companies can give you very good rates and turnaround time but the process is very impersonal and involves a self-process of which to upload your audio onto their site and pay for your audio transcription.

That’s fine if it’s a straight forward audio to be transcribed;  audio with two people recorded, an interview for example, with very good speech clarity and low to no background noise, but what if the audio is a bit more complex than your average straightforward transcription?  What if you want to speak directly to your transcriber with questions?

The is very much a “self-process”.  You upload and pay for your audio transcription digitally via their websites.  That’s great if you experienced at using transcription services from big organisations, but what if you have never used a transcriptionist before and would like to ask some questions?

Some of the specialist transcription companies offer a “live chat” to answer any questions or queries.  The problem is that person will not be the person transcribing your audio, they are in place to promote the company and answer your queries.  Why are they not the transcriber you ask?

Because specialist transcription companies that offer great rates and turnaround times break down your audio into five minute or so piece-meal bits for several transcriptionists to transcribe at once.

That is what enables them to offer a great turn-around-time, but not always the best price because they have higher overheads to consider than a freelance transcriptionist.

They have the transcriptionists to pay for the transcription work they have done for you.  They have very expensive websites that they have to maintain on an annual or monthly basis.  Website name registration costs; possibly office space as well to conduct the time-consuming digital delegation of audio’s to the transcriptionists they employ.

A Freelance Transcriptionist

A freelance transcriptionist will operate from home, but just because they do does not mean they are any less professional and will not produce any less quality transcript than a specialist transcription company.  Freelance transcriptionists are what professional companies are made off, but choose to offer their skills directs to those that need them.

You deal with them directly, they make the decision quickly as to whether they can or cannot transcribe your audio.  If they can and are willing to undertake the transcription for you, they will give you a quote for transcribing that audio or video.

A freelance transcriptionist with plenty of experience will not commit to an audio unless they are sure they can produce you the accurate and justified transcript for the quality of audio you give them.

Having a direct contact with your transcriber from the outset is a lot quicker than transcription companies themselves.  They have departments for this, departments for that, but at the end of the day, you want a professional, accurate reading transcript, quickly.

What if there’s background noise because the call was conducted via Skype or in a car?  Or it is a focus group meeting with a lot of cross-talking? A three-person interview; or a video where there is one clear speaker but music in the background?

These are all typical questions and more of the benefits of dealing with a freelance transcriptionist that will help you answer your questions quickly.  Specialist companies with their fancy websites want you to submit a support ticket, or even with live chat they may not be able to answer your query immediately.  This is all time consuming and not helping you get your transcript complete within a few days to get to your client as promised.

Ask Questions

Specialist companies as we have established will have a nice fancy website with all the information that you want.  Who they are, how long they have been established, where their transcribers are from, the experience they have and hopefully answer any questions you have if that is the route you are thinking of taking.  Seems a little safer, doesn’t it?  An established company with testimonials from previous happy clients; secure payment system etcetera.

If you choose the freelance transcriptionist route, there are things you can do to safeguard yourself from hiring a complete fraudster who thinks they can type and oh listening to someone speak and then type what they say, yes that’s easy I can do that! It’s not that easy so here a few tips to find a great freelance transcriptionist.

Ask questions.  Here is a brief list of the things you would want to ask your prospective transcriber:-

  • How many years have they been transcribing?
  • Are they a native English speaker?
  • Do they use professional transcribing software such as Express Scribe?
  • What is their touch-typing speed and accuracy?
  • Do they use a foot-pedal?
  • Do they use a specialist headset?
  • To prevent repetitive strain injury do they use an ergonomic keyboard?
  • What is the rate per minute or hour of audio?
  • What would be the prospective turnaround time for your audio?
  • Do they use and have an active Dropbox or Google Drive for sharing audios?
  • Is proofreading included in the price?
  • Can they add time-stamps to your transcript for you?

Asking questions of this nature will help you immediately indicate between a professional or amateur transcriptionist   If, they have never done this kind of work before, they just “think” they can type quick enough to meet the speed required to successfully complete an audio or video transcription they are wrong.  A professional will know immediately how to confidently answer your questions

If you think an experienced freelance transcriptionist will be more costly then you may well be pleasantly surprised.  They have far fewer overheads than the specialist companies that hire several transcribers to transcribe your audio piece-meal.

The freelance transcriptionist should be passionate about what they do, and this should come across when communicating with them.  They should want to deliver you the best accurate transcript possible.  They will gladly answer your questions and discuss finer details highly in the points above.  This will ensure you get the transcript that you paying for.

Some will operate through professional freelance websites: People Per Hour; Fivesquid; Guru; just to mention a few that I have or are currently available on for work on as Virtuadmin.

Cost

According to Transcriptionwave.com, their pricing starts at just $0.99 per audio minute.  At the time of writing and doing a direct exchange rate from United States Dollar to the United Kingdom British Pound (Sterling) that would be 68p per audio minute.

Another transcription company www.gmrtranscription.com (not a freelance transcriptionist) that I researched, their rates for a clear quality audio  general transcription audio for a 3-4 week turn around was $1.25 for up to a two-person audio and $1.50 per recorded audio minute for multiple speakers with the same turn around time.

Rates for a freelance transcriptionist can vary vastly depending on how valuable the transcriptionist thinks their individual skill is worth,  Their turn around times may vary also, so it is worth asking questions.

When I Googled "average freelance transcription rates UK" I found www.uktranscription.com a UK based transcription service.  Again, this is not for a freelance transcriptionist but it gives you a good idea of what the specialists companies are charging for their transcription services.  This is their pricing guide below.

RATES & PRICING

Each batch is quoted individually. Rates may vary between orders. Please upload your audio for a quick quote within one hour.

The table below provides approximate estimates only. Surcharges are applicable for quality issues, enhanced security options, complex requirements and faster turnaround times.

Turnaround Time Rate / Min (Simple) Rate / Min (Difficult) * Volume Limit (Mins)
2 Weeks £1.00 £1.25 15000
1 Week £1.10 £1.35 5000
3 Days £1.20 £1.45 1500
2 Days £1.30 £1.60 1000
1 Day £1.50 £1.80 500
Same Day £1.80 £2.00 150

* Estimated rate for 'difficult' audio, distortion, complex formatting, focus group, or multiple speaker ID. Files are assessed individually, and rates vary between orders.

** All rates are exclusive of VAT, payable at 20%. (Overseas customers may be exempt.)

So, for a two-week turn around on your clear audio that was recorded with your client would take 2 weeks to deliver back to you for you to forward to your client.  Not really what you want or need for your client when you are offering them an accurate transcript included in your fee to assist them with enhancing their skills.

As a guide to our rates at Virtuadmin Transcription Service, I am very fair on my pricing.  You get a low cost, a much quicker turnaround time but that does not deter from giving professional service and an accurate transcript.  I give you great value for the years’ experience that I have.

For transcription as myself offering my transcribing skills and experience as Virtuadmin, my rates start at just 50p per audio minute for a single person audio that is of very good audio and speech quality.  For a two-person interview or recorded audio that has two people, it is 60p per audio minute and for a three-person audio it would be 75p per audio minute.

Difficult quality audio I will consider, the professional software Express Scribe Professional from www.nch.com can very often clear up background noise and interference so enable me to transcribe the audio more accurately.

The cost then gets a bit more expensive the more speakers there are; the amount of cross-talking that is in the audio if more than two speakers because this slows the transcriptionist down.  A lot more replay is required to be able to transcribe accurately all of what is spoken by each participant to that audio.  A single speaker or two-person audio that is of clear clarity enables a flow of typing.  The mores speakers, or the poorer the audio quality, more time is required for the transcriptionist to produce an accurate transcript for you.

Adding timestamps, poor audio quality, background noise, cross talking, one person being clearer than the other are all aspects that are more time-consuming for the transcriptionist to type.  You should bear this in mind when asking for your audio to be transcribed into text.

At Virtuadmin I do use a foot pedal for transcription; professional transcribing software (Express Scribe); an ergonomic keyboard to prevent repetitive strain injury (needed after over 30 years of typing!) and a professional headset.

I have many years transcribing in an office setting before transcribing digitally recorded audio from home.  Passionate about what I do, I would really like to assist you with your recorded audio to assist you and your clients get the best out of your advice in your mentoring or coaching sessions.

Conclusion

As a very experienced transcriptionist, it is not easy to gain the skills and experience I have.  It is the same for you as a coach or mentor.  You want to help others succeed and I want to help you do that by providing you with an additional asset to for your clients.

Transcripts are so valuable in their entity.  The information that they contain will always be in that written format.  Notes taken by you and your client will never reflect what has been spoken as accurately as a transcript from the recorded audio or video.

To offer a full comprehensive coaching or mentoring relationship transcription is just an additional resource to assist you and your clients.  Your clients have a record of what was discussed and they have this to refer to at any point in time; digitally on a computer screen or print it off to read as a text document.

They have that information to hand, they can undertake more accurately, instead of trying to remember what you advised, or trying to figure out the notes that they took.  The expert advice that you have given them enables your client to achieve their goals and aims when they agreed to their coaching or mentoring with you in the first place!

Audio or Video Transcription is undoubtedly a valuable service to coaches and mentors.  It will be the most accurate way of retaining the information that resulted in your conversation.  It’s there to refer to for the next time you have a meeting if you have several clients this would be especially helpful.

In itself, audio transcription is a valuable service.  So many industries use this service; insurance; law courts; medical dictations; journalists; students.  Webinar and podcasts are also required transcribed.

So, why not get into the 21st century and start getting your coaching or mentoring calls transcribed.  Join all the other industries that have been using transcription even before the digital age.  Technology has come a long way and with the many different ways of recording audio these days, getting it transcribed should be the only next step to take to offer this as an incentive to your prospective clients.  A benefit to your existing clients, they would always have a copy of your expert advice and information given in each session that you had.  An accurate account of what was discussed is surely far better than notes? How have your survived without transcription?!

Contact Me / Hire Me

Are you interested in hiring me to transcribe your audio or video for you?  I freelance my transcription skills on www.peopleperhour.com and www.fivesquid.com.  These are two very reputable companies among many out there that offer professional freelance digital services.

To hire me on www.fivesquid.com the link is: http://bit.ly/1J3gxgE

To hire me on www.peopleperhour.com the link is: http://bit.ly/2ea88NK

My profiles on both of these established freelance websites have positive feedback from happy satisfied clients that are a testament to my skills and experience.  Any questions please do not hesitate to email me at cyberspaceayuda@gmail.com.  For more testimonials about my skills and experience please visit www.virtuadmin.uk/testimonials.  This hasn’t been updated for some time but it does testify to my excellent skills and experience as a transcriptionist.

References

Header images: www.ficde.org

Edited with text by www.virtuadmin.uk

 

35 WordPress SEO Tips to Succeed In Blogging

35 WordPress SEO Tips to Succeed in Blogging
35 WordPress SEO Tips to Succeed in Blogging

In this ever changing field, you can stay ahead of the curve with my WordPress SEO tips designed to provide you with what works to achieve results.

A great way to start the New Year – I heard from a very trusted colleague and want to share these wonderful search engine optimistion tips with you.  Over at www.onblast.com he got in touch to say Hi and Happy New Year.  We’ve not spoken for a wee while and really happy to hear from him and guess what?  Even though it has been longer that it should have been he wanted to share his latest post about WordPress and the secret tips of how to get success with blogging.  I am so grateful to him for sending me this I had to share it with you…ssshh don’t tell him!

So with that being said, welcome to the ultimate resource for WordPress SEO tips this side of a Tibetan monk who understands the mind of Google (I’m fairly certain he doesn’t exist).

WordPress is arguably the best blogging platform in existence, and it provides us with a lot of SEO tools that many of you may not know about.

Of course, there are an abundance of other practices in your structure and content that will also lend to a more optimized website, but we’ll get to all of that in due time.

For now, as the salad said to the dinner: “lettuce begin!”

The Secrets to Successful WordPress SEO (You’re Welcome)

“Optimizing your WordPress site is the first step toward real blogging success” [click to tweet]

It’s hard to believe anyone would give this out for free, but I’m Matt Banner, and although most people know me through my brother Bruce, you know, the big green guy (the Hulk) I’m sporting a brain that’s equally powerful and like him I want to use my power for good.

Hulk

(Source: Flickr)

Here’s what you’re going to learn by the end of this article:

Today’s Roadmap
  • A massive list of the best SEO practices out there
  • WordPress exclusive tips to maximize your blog’s potential
  • A sneak peek at the future of SEO and how you can prepare today
  • Step by step on How to Optimize WordPress with the Yoast Plugin

35 WordPress SEO Tips to Chew On

1) Pay attention how you structure your URL: as you create phenomenal posts, remember that WordPress allows you to tailor the structure of your permalinks (or URL) under the settings > Permalinks. You can utilize a custom structure (my recommendation) or pick something different.

Just know that the shorter, the better (i.e. onblastblog.com/get-more-traffic). You don’t need to fit every single word of your article title in the URL.

2) Install the Yoast WordPress SEO Plugin: Of all the plugins out there, this is the one you need for your blog. This will help you keep track of your optimization and allow you to tailor other features of your blog without the need for multiple plugins. Yoast will keep your website clean and on track.

Yoast

3) Add Internal Links: When you’re working on a new post, make sure you link to other relevant ones on your blog to increase the networking structure and keep the other posts in the limelight.

This is one of those blogging best practices you should make a habit of doing when you first start your blogSee what I did there?

4) Optimize Images: This is relatively easy and comes included with WordPress. When you’re uploading and inserting an image on your blog, there are fields to provide an alternate text, caption, and description.

Use them all. These all add to the organic visibility of the image, so don’t forget to use them.

5) Content is for People First: Some bloggers get all caught up in throwing as many keywords into a post as possible, and while having your primary and LSI keywords present is certainly needed to help people understand what you’re talking about, ultimately the usefulness of your content will decide how well it performs in search engine results.

Make it well-written, unique, and above all else, useful for your readers.

6) Generate More Brand Mentions: Brand mentionsHaving your posts linked on other blogs is an important step in building a strong organically-focused blog.

Essentially, they are 3rd party recommendations that scream “What you’re doing is awesome”. That being said, you don’t need links from sites that aren’t in your niche or don’t relate to your topic.

Remember, your goal is ultimately about judging the usefulness of your site for users.

7) PageRank isn’t as Important as You Might Think: The way pages are viewed and ranked by search engines is part of a huge machine like algorithm. It’s been widely noted that using page rank as a ranking factor is no longer recognized.

8) Ensure your Title Tag Contains the Most Important Words: The title tag, which displays on Google and other search engines, shouldn’t just be the company name or the name of your blog. Each title tag should accurately describe what will be on that given page.

Practicing this will better improve your SEO and proudly display the content of the post.

Title tag example

9) Make Your Hyperlinks Keyword Phrases: This is a simple tip, but an important one. If you’re linking to an article about common mistakes bloggers make, don’t just say “click here”, use the phrase so readers know what they’re clicking on.

10) Long-Tail Keyword Phrases Beat Lonely Ones: Long tail keywordsYou can pick and choose keywords like you’re the king or queen of the apple bobbing contest, but the real way to utilize these keywords is by placing them in phrases that are relevant to your topic.

If you’re talking about cooking dessert dishes, then expand on that like so: “Our detailed recipes will help you craft the finest dessert dishes.”

11) From the Beginning, Your Design Should be SEO Focused: Your blogs design, whether it’s done by you or by a web designer, needs to be focused on organic search traffic.

While fancy colors and animations are nice, the search engines are looking at text and image descriptions, they might as well be color blind. Bottom line: Don’t get too cute or too fancy with flash and javascript.

12) Get your Site Indexed: Using a tool like Google Search Console will help you establish a clear connection between your website’s content and the Google search engine.

Navigate to Search Console and submit an XML sitemap to make sure your content is indexed as quickly as possible. You can easily create an XML sitemap with the Yoast plugin I touched on earlier.

13) Structure Your Site With Simplicity: A complicated and disorganized blog isn’t going to get a lot of readers or backlinks.

Don’t go crazy with folders and subfolders. Keep things organized and if people want to look at older posts, make sure that’s easy to do as well.

14) Always, Always Reciprocate: Sourcing other contentNot only is it common courtesy to link & reference other sites that have furthered the topic conversation you’re writing about, but doing so will help build your popularity and improve your authority (so long as they’re quality trusted sites that are applicable to the same topic) in your particular niche.

15) Content Needs to be Unique and of High Quality: You can write about the psychological profile of the common household cat all you want, but if the content isn’t of high quality (meaning no keyword stuffing, or a litany of grammar and punctuation issues) then you’re not going to see the results you want.

Creating content that does both of these things will be infinitely more noticeable to Google.

16) Choose a Single Main Keyword Phrase: Don’t try to create a single post that addresses multiple keyword phrases. Find one that most represents your content and use it sparingly in the post.

Branch off of that keyword with secondary keywords and relevant topics to further expand on the subject matter.

17) Your SEO Must Lead to a Strong CTA (Call to Action): Much like dousing logs in lighter fluid, it’s all for naught if you don’t light a match to ignite the flames. At the end of your posts, you should always leave the reader with something to do.

It could be a sign up for your newsletter, or an invitation to comment. It could also be an opportunity to purchase your products or services. Make sure this is present, and that it’s clear and concise.

18) Never Stop Researching: IdeasAnything involving SEO is only a present solution or tactic.

The landscape of this is always changing. With new updates to Google and Yahoo, the methods by which pages are displayed and ranked is always changing. Staying current on these trends and algorithms is the best way to stay ahead of the curve.

19) The Text Around Your Images Matters: As mentioned earlier, the caption, description and ALT-Text attached to your images helps them rank well in search engines.

What you’re saying when the image appears (the text around it) also matters. SEO is relying more on how things connect and less on specific keywords, so remember to make everything fit together.

20) Your Social Media Presence is Huge: Having your blog posts present on Facebook, Twitter, and other social media sites goes hand in hand SEO. Installing a social media plugin on your WordPress blog will also allow people to share your posts on their networks, further spreading the influence of your site.

21) Mix-Up the Types of Content on Your Blog: It’s not about text and pictures, you need to get more creative than that. Publish videos, record podcasts, and try new things with your posts. You never want to shatter the style or voice you’ve established, but that doesn’t mean you can’t stretch the types of content you deliver to other forms.

22) Use Clean and Simple Themes: Designed ThemeThink minimal.

The more code that search engines have to search, the harder it’s going to be for your content to stand out.

Use simple themes that are light on coding and run fast. This way your content is found faster and easier by search engines and ultimately by your readers.

23) Create an XML Sitemap: This is essentially a map of your website that Google can use to properly understand what pages you have.

Creating one of these can be done using an SEO plugin, or with other sitemap specific plugins, but regardless of how you do it, this is an essential action that will make your site infinitely more readable for search engines like Google.

24) Don’t Index Every Single Page: All the pages of your blog don’t need to be indexed as some of them are just, well, there. The ones that provide value to readers, the ones with content are the ones that should be viewed by search engines. That being said, if you index your category pages on your blog, consider adding a paragraph or two about what’s in that category.

This adds value to the page, and being that’s a detailed description, it will only show up for that category, this is key because simply placing a post teaser or teasers on the page will still allow that content to appear in other searches.

SEO WordPress Tips for 2015

25) Keep Your WordPress Up to Date: The updates for WordPress that come down the pipeline are important.

They ensure that your security is solid, but they also alter any possible errors or glitches in the coding that could be hurting your SEO ranking. You don’t want anything holding you back, but more than that you don’t want your site getting hacked.

26) Remove Defaults from Your Site: Configure SettingsWhen you’re first developing your WordPress blog, you’re going to see defaults that can hurt your SEO. For example, in the beginning, the posts are categorized.

As mentioned above, you can create category pages with their own unique content and index them for an SEO boost.

In addition to things like that, consider changing default messages like “Hello World!” and others that are put there as placeholders. These look unprofessional on a live website and your readers will recognize them as they stand out from the rest of your blog’s style.

27) When Customizing your URL, Remember Keywords: I mentioned earlier changing the URL from the default setting, but there’s something to be said about customizing them yourself to include the title of your blog post that remains as small and simple as possible.

Focus on the keywords and remove things like “and” “a” and “is” from the permalink.

28) Avoid Duplicate Content by Creating a Static Homepage: Identical content is the bane of any blogger’s existence. When you setup your WordPress site, the default is posting your latest content on the homepage. The problem with this is that showing the content on the homepage and in the respective post creates that dreaded duplicate content.

To fix this, create a page for blog posts and go to the reading settings. Once you’ve done this, choose between latest posts or a static page for the front page displays.

Each article you post should be represented by an excerpt, then double check that the discourage search engines from indexing this site is not selected.

29) Track Your Progress with Google Analytics: Analytics & GrowthUsing an analytics tool such as Google Analytics will help you monitor your progress.

you should always be aware of how well you’re doing, and this is the way.

The results of a tracking program will help you find 404 pages, see how long people stay for, and how much traffic you’re getting from search engines.

All of this information will help you better understand what’s working, and what isn’t. When you finally find that ‘secret sauce’ based on all of your efforts and the results to prove it, then your analytics account should look something like this:

Good Analytics Screenshot

30) Make Sure You’ve Got the Date Right: New and fresh content is great for SEO, but WordPress uses a default UTC time zone when you set it up. If this time zone isn’t correct for your location, your new content may not be noticed by search engines.

When searching for new content, Google check the time set on your WordPress, not the time and date it actually went up.All you have to do to fix this, is head into the settings > General and you’ll see the time zone. If you need help figuring out which time zone is yours, Wikipedia has a handy chart.

Looking Into the Future: How SEO is Evolving (And How You Can Stay Ahead of The Curve)

As time goes on, the way that Google searches changes constantly. In 2013 there were a number of updates for example, some small, and some large.

With each of these updates the SEO landscape changes and we must in turn change with it. While the changes are beneficial and contribute to the overall whole, they are still radical in some aspects. Here are the updates issued in 2013:

Panda #24: First update of the year issued on January 22nd.

Panda #25: This was the last update before the Panda update was added into the core algorithm.

Hummingbird: This was a major update to the core algorithm, modifying semantic search among other SEO tactics in a big way.

Penguin 2.0./2.1: These were both minor updates that didn’t touch the main algorithm.

So, why did I show you a list of oddly named updates? Well, of the five updates, two of them were fairly major. This means that several times per year, the way we understand SEO changes. I know, that seems scary, but you needn’t be afraid.

When it comes down to it, Google is just trying to make their search results the best they can be for users. Speaking of users, don’t forget to use a handful of these WordPress plugins to improve your reader’s experience on the site.

SEO Cycle

Staying ahead of the curve isn’t about reading every last update note (that would help though if you can understand them) it’s about understanding what Google defines as a high-quality website. If you meet these standards, then the search engine is looking for you instead of you looking for it. That’s gotta be a nice confidence boost.

So, with that in mind, here are characteristics of a high-quality site in Google’s eyes:

  • Original, Quality and Correct Content
  • Trustworthy and Credible
  • Nothing biased or one-sided (use perspective)
  • Minimal to zero consumer complaints
  • Content should be comprehensive and thorough

 

A low-quality or unoptimized website has paid links everywhere, way too many ads, and little to no content.

And you know what proves all of this? Your analytics account: The average amount of time a reader stays on your website, how many pages do they visit, etc.

What About the Future?

With time flying past us, we’ll be talking about 2015’s update logs before you know it, but we’ve already seen some big changes coming down the pipeline.

In order to keep you on top of how things are going, I’m going to give you some final tips that will help you stay at the forefront of these constantly changing times.

31) Promote Your Content

Promotional outreachI know, you’re probably thinking that you’ve heard the word “content” enough times to make your ears bleed, but hear me out on this one.

Older SEO resources will tell you that proper structure, keywords, permalinks, site mapping, and so on will be enough, but they’re not anymore. Those things are still important, in fact, they keep you afloat. They don’t, however, elevate you to greatness.

The SEO tips I’ve provided will act as your life jacket in the ocean of the internet, but you’ve got to reach out and grab something to hold onto if you want to take off.

This is done through marketing. When you write your posts, make them unique, powerful, and irresistible. Give people the power to share it with social media plugins, and spread the word! This is one of the best ways you can promote your blog and increase traffic to it.

A post on Quicksprout from Neil Patel stated that 95% of your SEO is attributed to your link profile.

What’s that about?

Essentially it means that you must produce top notch content and market it to your targeted audience, as well as similar websites in your industry.

This will help contribute to building up a link profile that Google approves of, which in return will allow your site to rank higher in the search engine results pages.

32) SEO and Public Relations Are Merging

I know, it’s scary, but this is the way of the future. In a video posted by Matt Cutts of Google fame, he spoke about the importance of integrating PR tactics into your SEO:

“Over time, backlinks will become a little less important. If we could really be able to tell, you know, Danny Sullivan wrote this article…or Vanessa Fox wrote this article, something like that, that would help us understand — okay, this is something that we can tell, 1) it’s an expert, 2) it’s an expert in this particular field.”

In essence, people want to know who is writing these articles. When Google Authorship was still around, these profiles would rank incredibly high, along with Wikipedia pages, and expert news articles.

Suddenly it became about more than the content, it was about who wrote it and what their presence is on the internet. While it may seem hard to grasp, it’s important that going forward, your content is optimized, marketed, and that the author of the post has an equal presence and profile.

33) Google’s Algorithm is Smarter Than You

Blast offYou may be a certified genius, but it means nothing when compared to the might of Google.

In May of 2014 they celebrated 16 years and in those years, numerous changes and modifications to the search algorithm have resulted in one singular truth: you can’t trick Google.

Back in the early days, there were tricks and workarounds that you may still see online, but check the date on those articles, because those things don’t work anymore.

A great example is co-occurrence which is one of the recent developments. This concept allows the search engine to predict how one phrase will spark other ones.

If those phrases are present, the page ranks higher for relevancy. So if I were to say “Mickey Mouse” then other phrases like “Disney World” “Magic Kingdom” and “Minnie Mouse” will relate to that original term.

34) Social Profiles Matter More Now Than Ever

Social

When looking at sheer numbers of search inquires, YouTube, Facebook, and Twitter have upwards of two billion searches per day.

With all of these incoming searches, SEO is now becoming more social than ever. We always want to market our content, but now we need to market ourselves.

Just like the rise of PR in SEO, people are going to look for your presence on Facebook, Twitter, and so on.

Your persona and your reputation online through these sites will greatly affect the success of your blog.

Obviously you don’t want to be fake, but just like an embarrassing picture can sabotage a job interview, the same principle now applies to your readers. Put your best face online.

35) Future Concept: Entity Salience

A Google Research paper recently mentioned the concept of entity salience. This is some future level stuff but you can prepare for it now and it will pay off in the long run.

Beyond using keywords to determine relevance, this technique uses “entities” on the page, examining the known relationships between them to better understand the content.

Anything that is distinct or well-defined is an “entity.” If the relationship between entities is strong, it adds more relevance to the overall page.

Entity Salience

For example, if we’re writing about HBO, we could go into shows that the channel broadcasts like Game of Thrones, but we could go even further and establish entity salience by mentioning specific characters like Jon Snow or Arya Stark, or Ned Stark, thereby strengthening the relationships between these entities.

Setting Up Your WordPress for Success

Like me, if you’ve ever tried to fully optimize your WordPress blog for success then you would know first hand that you’ve driven yourself crazy trying to figure it out.

“What chu talkin about Matt?”

What I’m talking about is the irritating plugins, themes etc. that get in the way of our optimized WordPress blog.

Here’s a quick step by step tutorial on how to optimize it specifically using Yoast:

Step 1: Descriptions & Titles

Titles & Descriptions

WordPress SEO by Yoast features very useful settings that give you ultimate control over title & descriptions. This applies to all post & page types.

Step 2: Indexation

Indexation

Under “post types” ensure that posts and pages are both left unchecked so they are indexed. There’s no need to keep media indexed, however.

Indexation 2

Categories do not HAVE to be indexed. Deciding whether or not to index your category pages depends on whether you anticipate those pages to rank on search engines.

In addition to that, a category page (like any indexed page) HAS to have unique and valuable content that can’t be found elsewhere.

Meta Settings

Step 3: XML Sitemaps

XML Sitemaps

Please make sure you’re not using any other plugins that handle XML Sitemaps – this can cause confusion for your WordPress.

When you’re excluding post types and taxonomies, only check mark the types of pages you DO NOT want indexed. Performing this step the right way will help you with an optimized XML Sitemap.

Step 4: Permalinks

Permalinks

I would strongly advise you to strip the /category/ off of category URLs. The shorter and more succinct your URLs are, the better.

I would also enforce a trailing slash on all category and tag URLs as well as removing stop words from slugs. Slug is another word for URL.

After configuring the permalinks, your Yoast plugin is all set and optimized for success! Now, on to the meat of this article, my very own WordPress tips for you to keep in your back pocket.

Some Final Thoughts

SEO is always a subject that constantly changes. Just about every tactic sticks around in one form or another, but they always evolve.

Constant changes on a yearly basis can be seen, and things that worked six months ago won’t work now. It’s not something to be afraid of, but it is something to be aware of.

We can prepare for the future by staying abreast of changing elements in SEO and always focusing our content on being unique and high-quality for our readers. If you’re writing for them, you’ll never fail.

Keep these tips in mind, but never let them leave yours. Now that we know how PR is affecting SEO, we can also seek to improve our social media presence as we market our content.

These are all great WordPress SEO tips, so make sure you’re using them all as your make your mark.

It’s a lot to take in, especially the concepts of Entity Salience, but I promise, you’ve got this. Keep this blog bookmarked as we continue exploring the best ways to blog, and as always don’t forget to tell me about your opinions and your SEO tips in the comments below.

Thanks for reading!

Source: WordPress SEO Tips to Succeed In Blogging

Why Add a Transcript to your video?

Video captioning
Why transcribe your video for closed captions

What are “closed-captions” and why would you hire a freelance transcriptionist to produce a transcript for your video?  That’s what I want to answer and why an accurate transcript of the speech spoken in your video helps it rank higher in your niche when someone makes a relevant search.  Marketing in the new-age digital has been rapid in development and utilisation has expanded over the years.

To add closed captions (or subtitles) to your video as opposed to open simply means to add visual text to your video that the viewer has the option to them on or off.  Open captions are burnt onto the video and you don’t have that option although they are used for example in films or programs that are in a different native language to the viewer, which I for one are grateful for!

Late Senator wants closed captioning of in-flight movies

Closed-captions were originally developed for the hearing-impaired and in years gone by in the early 1980s provided by Digital Teletext services essentially for this purpose.  The late former senator “Thomas Harkin” complained that on airline flights passengers with hearing impairments couldn’t watch the films on-board because they lacked subtitles.

Today transcripts have additional resource value and have many different time-saving purposes like Tweets; blog posts ideas; social media post headlines; incentive to potential clients to participate in a webinar; marketing interviews that are transcribed can often be enough to provide literature to create a course/e-course; material that can be printed into a hard copy and provide a point of reference are to name a few.  The bonuses of a transcript in itself that are naturally included in your text document for a one-off fee, probably more affordable fee than that of a video editing business or outsourcing organisation.

So why add a transcript to a video?  Video and video marketing has evolved rapidly since the coming of the digital age and with the Internet, mobile phones that can record video and upload it to the net pretty much instantly are all channels for businesses and marketers to get their product or service out there to a much larger audience than ever before.

Some facts and figures about video marketing, the first three are taken from Adeliestudios.com where they published a post titled “The Top 15 Video Marketing Statistics for 2015”.

  • 2015 is The Year of Video Marketing. – HubSpot Marketing
  • 70% of marketing professionals report that video converts better than any other medium. – MarketingProfs
  • When marketers included a video in an email, the click-through rate increased by 200% – 300% – Forrester
  • 300 hours of video are uploaded to YouTube every minute. – YouTube (That’s a lot of cat videos!)
  • 59% of senior executives prefer to watch video instead of reading text, if both are available on the same page. – Forbes Insight (Does that therefore mean that 41% would prefer to read a text document if both are available on the same page?  Comments welcome at the bottom of this post.)
  • Average time spent on mobile devices is 40 minutes per session. – DMR
  • 85 Countries have launches a local version of YouTube. – DMR
  • 96% of Business to Business are planning to use video in thier marketing in the next year. – HubSpot
  • 52% of Marketing Professionals name video as the best type of content for return of investment (ROI).
  • That, by 2019, video content will account for roughly 80-90% of internet traffic? – B2C (Cisco Study)

Anyway, so all that said how does a transcript help Search Engine Optimization when its included on a video?  It’s about accurate text when you add the transcript to your embedded video.  The search engine bots like Google, Bing, Yahoo, Explorer and others they have more content information due to the transcribed text document and this enable them to rank your video higher because there is more video content information.  Having a video transcribed by the nature of the script it is keyword rich because it is your niche that you are speaking about.  This could be personal or professional, for profit or for non-profit but a transcript will give search engine trawlers a lot more detail other than that of just the title, subtitle, and of course the video and its content.

So if you are not currently using video in your marketing strategy for your business hopefully the advantages bullet-pointed above have given you some thought for inclusion of video marketing with a transcript in your future marketing strategy?

 

 

Is public media ready for machine transcription? (A Socratic dialogue) — Medium

A conversation between American Public Media’s Andy Kruse and Pop Up Archive’s Peter Karman.

This is a very interesting read about the discussion of manual transcription versus automatic speech recognition.  It starts with the question of whether transcripts are needed to be added to your audio in the first place and moves on to discuss how a document produced by ASR rather than hire a professional transcriptionist or transcription company and get an accurate transcript is surely better because of the cost saving?

If SEO is to be a consideration and reason for adding a transcript then a document that is not accurate in spelling of its content is pretty useless to search engine bots where words can so easily be misspelt by SEO bots.

As a professional typist and transcriber with over 20 years experience putting recorded speech into text I will always argue the case for manual digital transcription because a professional transcription service does not need to cost the earth to get a professional transcript and for the value of the transcript and its different uses surely it’s the best investment?

If you have a minute please take a minute to read the article and please do comment on your thoughts about the value of transcripts and are they necessary?

Source: Is public media ready for machine transcription? (A Socratic dialogue) — Medium

The Benefits of adding a transcript to a video

As a transcriptionist reading articles across all the social platforms I came across an article written by Alice Ly, the Social Media Manager at Lucrazon that included so much useful information and useful tools to use to boost your video by captioning each frame with an accurate transcript.

Something that anyone can do if you can use the Internet and type, right?  Yes but it will take you quite some time even for a short video.  Can your business spare you the time away from it to do that?  The skill is in being able to type while you are listening to what is being said, and even better is you can touch type. 

If not, to hire someone such as myself to do this is not expensive these days as the digital age is here, we can share files, audio files, video files all at the click of a button. 

So because I enjoy transcription (and a bonus I can earn money from it) began investigating due to the rewards millions of you out there with video’s on YouTube Channels could reap from just paying out a little to get this done and boost your video and whatever it is sharing, you all want it to get noticed by Search Engines, don’t you?

So I have designed this infographic post to help those of you out there that may not possibly be aware of how it actually works, so hopefully by the end of reading this article you will understand what Video SEO is, how it works, and what are the benefits.