9 Top Reasons to Add a Transcript to Your Video

Reasons to Add a Transcript to Your Video

Top marketing professionals have voiced their opinions of YouTube Marketing for this coming year, 2017. 

In an article written by Lisa. D. Jenkins, in Social Media Today, where the Pros have made their predictions in what they think will happen to video marketing.  Although they are talking about YouTube, the second biggest search engine to Google, it is largely about video marketing for businesses and the marketing direction it could take.

These are all valid predictions, YouTube is a great way for increasing visibility of your product or service, and love when these predictions come out in the early parts of the year, this year being no different.

The 9 Top YouTube Predictions for 2017 by the Pros are:-

  1. YouTube Solidifies Its Social Network Status

  2. YouTube Explores Long-form Television-style Content

  3. YouTube Channels Embrace Quality Over Quantity

  4. YouTube Integrates Third-party Software to Improve Broadcast Quality

  5. YouTube Marketers Focus on Educational Content Delivery

  6.  Influencer Marketing Evolves Into Exclusive Partnership Programming on YouTube

  7. Increased Socialisation Features Improve YouTube Engagement

  8. YouTube Promotes Longer Engagement Views

  9. YouTube Improves Social Features for Creators and Fans

With statistics in 2016 for the total number of hours of video watched being 3.25 billion, combined with the vital fact that YouTube and other video hosting platforms do not index videos with automatically generated captions.

What does this mean for marketers, entrepreneurs and anyone else wishing to utilise the power of video marketing on YouTube and such like?  Upload a transcript in the format of a text (.txt) file to your video.Video search engine bots, just like Google crawler bots that are curious about your content and how to index it, therefore getting higher search engine rankings, cannot read images, GIFs or hear the audio speech.  What the SEO bots rely on when the post is not in a contextual format, is text, tags, meta and other more in-depth search engine strategies.

YouTube search engine bots, just like Google crawler bots that are curious about your content and how to index it, therefore getting higher search engine rankings, cannot read images, GIFs or hear the audio speech in that video.  What the SEO bots rely on when the post is not in a readable text format containing keywords, tags, meta and other more in-depth search engine strategies.

In number 3 on the predictions list, YouTube embraces quality over quantity, adding an additional transcript immediately tells YouTube about your content, therefore giving it a higher quality rating over others that have no transcript at all.

Number 5 on the predictions list, ‘YouTube Marketers Focus on Educational Content Delivery’ expert Zontee Hou’s prediction, explained “instead of the 30-second video demos of recipes that have taken over Facebook, success on YouTube will require companies to create 1- to 5-minute in-depth demos, courses, and series that answer the viewers’ questions”.

So for educational content that you want to be visible to everyone, even if it is 5 minutes long, you could add a transcript to it for just £5 if you are paying in Sterling, or $5 if paying in United States Dollars.

With The total number of people who use YouTube – 1,300,000,000 and over 30 million visitors per day, can you afford not to add a transcript?

If you have any questions at all about how to add a transcript, how to create one, or about my video transcription service, please do not hesitate to get in touch.

 

 

 

 

 

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Audio Transcription Time Guidelines [Infographic]

When people ask what I do and I reply a Transcriptionist their face goes blank for a second. I then explain that I produce transcripts from recorded audio, video, podcasts or webinars.  Ah, typing people think, typing what people are saying yes that’s easy once you can type. Contrary to popular belief audio transcription is a skill and takes years of touch typing practice and experience to be able to turn around an hour’s audio in four.

The Infographic created by Virtuadmin I hope puts into perspective that even the most professional and quickest of touch typists cannot type at the average spoken rate. I have used 15 minutes of recorded audio for simplicity but hope that it illustrates that typing at the spoken word rate is virtually impossible.

There are also other factors to be taken into consideration:

  • Number of Speakers
  • Audio quality
  • Speech clarity
  • Is there any background noise
  • Is this an intelligent or strict verbatim transcription?
  • Is the transcript to be time-stamped?

All these affect the average turnaround time of your transcript.  Taking these things into account when hiring a transcription service will help you understand the complexities of what goes into producing an accurate transcript.

To conclude that with just one speaker, with good audio quality professional transcriptionist that types 80 words per minute (that’s fast but that’s our average typing speed) would take approximate 30 minutes to transcribe and a professional that types 50 words per minute would take 45 minutes.  That therefore on these statistics would mean than an hour’s audio that was just one speaker and straight forward intelligent paragraphing would take the professional 4 hours.  For 2 speakers because each time a speaker changes a new line is started, therefore that takes extra time.

Audio transcription is a skill, you must love typing and a love of hearing people speak.  If you love what you do, have a passion like we do, you will want to produce the best transcript possible.  This isn’t always possible but I always aim to never insert an “inaudible”.  Again, that is time-consuming replaying a part of the audio that you just cannot hear.  You’ll probably get it in the end, but that’s another 5 minutes or so added to the completion time.

Hope the Infographic helps put things in perspective for audio transcribing and putting into text the spoken word is just not as easy as you think!

Transcription - Is it as easy as you think?
Transcription – Is it as easy as you think?