Why Transcription Is The Best Option For Market Research

Market Research

Market research, as defined by students from the Student Enterprise Programme as “the process of collecting valuable information to help you find out if there is a market for your proposed product or service.  To have a successful business you need to know what your customers want and provide them with that solution and make a profit.

The definition by Entrepreneur.com is “The process of gathering, analyzing and interpreting information about a market, about a product or service to be offered for sale in that market, and about the past, present and potential customers for the product or service; research into the characteristics, spending habits, location and needs of your business’s target market, the industry as a whole, and the particular competitors you face.”

So establishing that market research is very much needed for any budding entrepreneur or business that is considering introducing a new product or service.  By undertaking this kind of research it gives much-needed data to enable an informed decision to be made, then incorporated into the business planning process.

It highlights how your potential customers are thinking, buying behaviours and location as well as being able to observe market trends and see what your competitors are doing.

There are two types of Market Research for the desired data to be collected.  Usually, if there are statistics that already exist, primary research will identify key areas to question that will assist with the evaluation and decision-making process.

  • Primary Research
  • Secondary Research

Primary Research

After reviewing the analytics that already exists from secondary research, you can then begin compiling your own fresh primary data to analyse to meet your own unique requirements.  Gathering the figures and intelligence that you need can be carried out using questionnaires and surveys or interviews with individuals / small groups.

There are two types of Primary research, exploratory or specific.  Exploratory is more open-ended and there is no particular end result or data point, it helps you define a particular issue.  Specific is very targeted to investigate a certain area or topic, and interviews usually follow quite a structured nature when gathering information by this method.

Secondary Research

As mentioned above, secondary research studies that have already been carried out and are publically available.  Already organised into specific topics, these can include government agencies, trade associations, medical councils, or businesses in the same industry.  The good thing is this type of research can be free or low-cost, helpful when starting out with your business.services or product.

How Does Audio Transcription Benefit Market Research Interviews?

When starting a new business or you have an idea and want to build on that, funds are not necessarily readily available for investment, therefore you may decide to do the primary research yourself, rather than to outsource it to a professional independent researcher or market research company.

Conducting interviews that you have tailored to your own specific requirements can be a great way of gathering the information and data you want  You can conduct these meetings either via telephone, Internet, in person or hold a focus group meeting.

To get the best results when conducting your interviews, record them.  Do a dummy run to make sure that you can clearly hear what was spoken about in the dialogue.  You are investing your time in this fact-finding mission, the last thing you want is not to be able to review the content due to poor quality.

Then you have to get the recorded audio typed into text for your analysis when you have successfully completed all your inquiries, and although that sounds easy, replaying the interview and typing everything into Word, but have you tried typing at the same rate of the speech?  Even for the quickest of typists, if you need to keep looking at the keyboard whilst typing, your concentration will soon get lost with what was said.  Then you will need to rewind to catch what you just misheard if you’re not using a professional transcription software player.

Sounds a lot of work doesn’t it?  Hire a freelance transcriptionist, like me, outsourcing my touch typing / transcribing skills and experience as Virtuadmin, to create your transcripts from the recorded audios for your market research.

Conclusion

There are many skilled transcribers outsourcing their professional, qualified skills on Freelance websites like People Per Hour and Fivesquid.  For entrepreneurs and small businesses, they are a safe-haven to find lower-cost talent.  You are secure in the knowledge that if the work is not delivered or satisfactory you have support to assist you.  It can be a daunting prospect hiring someone directly with no security for your money, I understand that.

Getting your completed interviews transcribed by a professional will undoubtedly pay-off in the long-run.  You have the speed of the turnaround time, compared to that of which you could complete them.  And the accuracy of the content, as transcriptionists have the specific software to replay audio at their desired speed, an expenditure for the software you do not have to worry about due to hiring a freelance transcriptionist or transcription service.

If you have been convinced to use an independent contractor, either through a freelancing platform or directly, see my Infographic ‘7 Questions to Ask Your Potential Freelance Transcriptionist‘.  Some useful tips and tricks to help you get the best transcriber suited to your needs and not get scammed by potential ‘typists’ that think it’s an easy job, only to find the rate of speech is too fast for their typing skills!  This can easily result in lost revenue, something I personally, as a professional freelance transcriptionist, do not want to see happen to you.

 

 

 

 

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3 Examples of How Semicolons Strengthen a Sentence & 3 Cases of Overkill

Semicolons help clarify construction of sentences. Using the punctuation mark, employed as either a comma on steroids or a strategically flexible period, is usually just one of two or more possible solutions, but though it has a stuffy reputation and many writers are confused about its applications, it often is the best choice.

1. This issue is not cut and dried, it’s actually fairly complicated.

This sentence demonstrates the simplest and perhaps most common error related to the role of the semicolon: the failure to use it when needed in the weak period function. This pair of independent clauses must be separated by a semicolon: “This issue is not cut and dried; it’s actually fairly complicated.”

Replacing the comma with a dash or beginning a new sentence with it’s are alternative strategies, though the

statement does not include a sharp break in thought (which a dash is intended to signal) and does not constitute two distinct ideas meriting separate sentences, so the semicolon is the most suitable solution.

2. For breakfast, he had eggs the way he liked them, over easy, bacon, locally raised, of course, toast, and coffee, which he always stirred exactly 10 times to blend in the milk.

This sentence requires semicolons to clearly organize a rambling list of words and phrases that constitute a menu: “For breakfast, he had eggs the way he liked them, over easy; bacon, locally raised, of course; toast; and coffee, which he always stirred exactly 10 times to blend in the milk.”

However, the preparation details can also be presented enclosed in parentheses, which renders semicolons unnecessary: “For breakfast, he had eggs the way he liked them (over easy), bacon (locally raised, of course), toast, and coffee (which he always stirred exactly 10 times to blend in the milk).” For consistency and to enhance sentence balance and rhythm, better yet, a corresponding detail about the toast should be inserted.

3. The act offers protection from lawsuits arising from monitoring information systems, including employee email, cyberthreat-related disclosures, and sharing of that information with other companies.

This sentence requires semicolons because even though “including employee email” seems obviously related to the preceding phrase, the sentence can also be read as if employee email, cyberthreats-related disclosures, and sharing of that information with other companies are being offered as examples of information systems. Use the stronger punctuation mark in such sentences so that the sentence organization is unambiguous: “The act offers protection from lawsuits arising from monitoring information systems, including employee email; cyberthreat-related disclosures; and sharing of that information with other companies.”

Cases of Semicolon Overkill

Semicolons serve a useful function in helping distinguish between elements of complex sentences, but lengthy sentences with long phrases do not necessarily require the support semicolons provide. These three sentences demonstrate an unnecessary application of the semicolon as a comma on steroids.

1. Electrical shock may cause serious burns; injuries to internal organs, such as your heart; and even death.

Semicolons should generally be employed as strong commas when elements of a list themselves include lists or otherwise include commas of their own. Here, however, the sentence construction is clear and simple; “such as your heart” is obviously part of the list element pertaining to injuries to internal organs (and doesn’t necessarily need to be set off from the rest of the phrase anyway): “Electrical shock may cause serious burns, injuries to internal organs, such as your heart, and even death.”

2. Examples of enhancements might include reporting on the status of critical enterprise risks; changes in key external variables impacting the validity of the organization’s strategic assumptions; significant emerging risks; the capabilities for managing other important business risks; and the status of initiatives to improve capabilities.

The elements of this list are wordy but not complex, so “super coma” semicolons are an excessive measure: “Examples of enhancements might include reporting on the status of critical enterprise risks, changes in key external variables impacting the validity of the organization’s strategic assumptions, significant emerging risks, the capabilities for managing other important business risks, and the status of initiatives to improve capabilities.”

3. The basketball star’s legendary moves—aerial assaults; triple-clutch reverse layups; facials on seven-footers; one-handed rebounds or ball fakes; opposing shots stolen from the sky; big-game buzzer beaters at any time—couldn’t be replicated.

As in the previous example, the use of semicolons in this sentence is overkill: “The basketball star’s legendary moves—aerial assaults, triple-clutch reverse layups, facials on seven-footers, one-handed rebounds or ball fakes, opposing shots stolen from the sky, big-game buzzer beaters at any time—couldn’t be replicated.”

*This post first appeared on Daily Writing Tips by By Mark Nichol

The Value of an Audio or Video Transcript

The Value of Audio and Video Transcripts

Today, in May 2016 advancements in technology have progressed very rapidly over the last 10 – 20 years.  Being from a time before computers and mobile phones, I am very glad for the progression of the internet.

For me it has meant I no longer travel out to work in an office transcribing, I can now freelance from home turning recorded audio into a digital Word document or Text file for videos.  It is not easy always writing proposals for transcription work on freelance sites like People Per Hour and Fivesquid.  It’s also not easy requiring to be paid in pounds and not dollars.  Audio or video transcription is usually charged by the audio minute or audio hour.  Some transcription companies charge by the line or page, but for me, it is easier for potential customers to know what they are going to be paying for their audio or video to be transcribed.  Charging by the line or page it is not possible to know what you are going to pay until the audio or video has been transcribed.

Because of advancements in technology, it is there much easier to record speech, seminars, interviews…well just about anything really.  Anything that is recorded that contains speech, or videoed and contains speech can be now transcribed digitally.  It takes a matter of minutes for the transcriptionist to download an audio in mp3 format or a video even in mp4.  They will upload this digital file to their professional software and start producing your transcript.

The value of a transcript

One of the advantages of a transcript giving it value is that you then have a permanent digital record, or if you choose to print the transcript off, you have a permanent hard-copy of the recorded audio.  The audio may get corrupted or accidentally deleted for example, but by having a transcript you will always have the information from the content of that audio or video.

Another valuable aspect of a transcript is that you have something to refer to, make notes on, instead of trying playing and fast forwarding trying to find that certain part of the audio that you are looking for.

You can add a transcript produced in a .txt text file format to your video.  This is an especially economical “do-it-yourself” method of enhancing your video’s search engine optimisation.  Why?  Because the transcript will be keyword rich and full of content that is relevant to you niche because of the nature of the speech contained in that video.  Search engine bots and crawlers have a lot more information from the text transcript that has been uploaded to your video.  It doesn’t have to rely on just a headline and possibly sub-headline, it has a whole transcript to know what your niche subject area is.  Because of the transcript SEO bots will then rank your video higher in search results in your niche.

If you are a mentor or coach, a transcript is something that could be offered as an incentive for potential clients.  They would be able to build up the mentoring or coaching session transcripts as a course for themselves to have and always refer to, for whatever reason they hired your mentoring or coaching services in the first place.

A transcript is a great way to get new blog post ideas from or social media posts.  Say you listened to a great podcast, if you go that podcast transcribed you would always have that knowledge from the podcast to refer to.  It’s certainly easier visually to find a certain part of the audio than playing back and forth.

Meetings that are recorded and then transcribed are a fantastic way of ensuring that what was discussed in the meeting is carried out in full.  No excuses for the participants to say they didn’t make the notes correctly of what they were supposed to be doing.  Everything from that meeting would be in a transcript to enable the better efficiency of duties to be undertaken.

Transcripts are especially helpful for the partially or totally deaf community.  They are so valuable to be able to also understand what was in the webinar, podcast, interview along with everyone else.  A text file added to a video with then automatically produced closed captions.  These can be turned on during any part of the video; very helpful for deaf people.  You may have created a marketing video with a voice over, having the option to have closed captions not only gives the deaf or hard-of-hearing community the opportunity to read what your video has to say, but at the same time it will automatically rank high in Google’s search results because the information gives the crawlers more information, as I described earlier.

Conclusion

Those are just a few examples of the reason why getting your audio or video transcribed is so important and it shouldn’t cost you the earth.  See my infographic 7 questions to ask your prospective freelance transcriptionist.  It’s an infographic to help anyone out there considering using a freelancer.  The aim is to help you filter out the amateurs that could potentially cost you time and money, to hire a professional and get value for money.

Digital transcription is a growing industry, but there are people out there trying to make extra money typing and not really understanding that transcription is a professional skill and art.  It takes many years of touch typing practice to be able to type at the same time as what is being spoken.

Transcripts can take certain formats; a one speaker audio would be set-out in a Word document differently to say an interview with two or three people.  A professional will know from the start of the audio or video how to set out the document, whereas an amateur may not.  If you get a poor, inaccurate transcript then it is going to be pretty useless to you, it will also have been a waste of time and money.

As a freelance transcriptionist working as Virtuadmin Transcription service my rates start at 50p per audio minute for up to 2 speakers in the audio or video.  So an hour’s audio or video would cost you £30 to be transcribed.  What the freelancer charges per audio minute or audio hour is entirely up to them and how they value their skill.  I type at 70-80 words per minute with 98% accuracy and could charge more, but I’m here as a freelancer to be fair in my pricing whilst delivering the most accurate transcript in the best turnaround time possible.

One hour’s audio that is of good clear audio quality, no more than 2 speakers and no background with good speech clarity, would take me approximately 4 hours to transcribe.  So I would advise any potential customers that it would be delivered in 24 hours.  If I have queued audio’s I communicate this straight away to you so that you are not left wondering when to expect your transcript.

I love my job helping anyone and everyone either enhance their SEO for their video or producing a transcript from audio, I really do enjoy listening and typing.  If you would like to get a quote for an audio or video, or even hire my transcription skills directly please click here>>>http://bit.ly/1TqN9j1

Can you think of any other valuable uses for an audio or video transcript?  Please feel free to comment below this post.  Thanks for reading and hope it has helped put the value of a transcript into some sort of perspective.

 

Written by: Virtuadmin

Date: 10th May 2016

 

Audio Transcription Time Guidelines [Infographic]

When people ask what I do and I reply a Transcriptionist their face goes blank for a second. I then explain that I produce transcripts from recorded audio, video, podcasts or webinars.  Ah, typing people think, typing what people are saying yes that’s easy once you can type. Contrary to popular belief audio transcription is a skill and takes years of touch typing practice and experience to be able to turn around an hour’s audio in four.

The Infographic created by Virtuadmin I hope puts into perspective that even the most professional and quickest of touch typists cannot type at the average spoken rate. I have used 15 minutes of recorded audio for simplicity but hope that it illustrates that typing at the spoken word rate is virtually impossible.

There are also other factors to be taken into consideration:

  • Number of Speakers
  • Audio quality
  • Speech clarity
  • Is there any background noise
  • Is this an intelligent or strict verbatim transcription?
  • Is the transcript to be time-stamped?

All these affect the average turnaround time of your transcript.  Taking these things into account when hiring a transcription service will help you understand the complexities of what goes into producing an accurate transcript.

To conclude that with just one speaker, with good audio quality professional transcriptionist that types 80 words per minute (that’s fast but that’s our average typing speed) would take approximate 30 minutes to transcribe and a professional that types 50 words per minute would take 45 minutes.  That therefore on these statistics would mean than an hour’s audio that was just one speaker and straight forward intelligent paragraphing would take the professional 4 hours.  For 2 speakers because each time a speaker changes a new line is started, therefore that takes extra time.

Audio transcription is a skill, you must love typing and a love of hearing people speak.  If you love what you do, have a passion like we do, you will want to produce the best transcript possible.  This isn’t always possible but I always aim to never insert an “inaudible”.  Again, that is time-consuming replaying a part of the audio that you just cannot hear.  You’ll probably get it in the end, but that’s another 5 minutes or so added to the completion time.

Hope the Infographic helps put things in perspective for audio transcribing and putting into text the spoken word is just not as easy as you think!

Transcription - Is it as easy as you think?
Transcription – Is it as easy as you think?

Transcription – Is It a Necessity For Your Business?

Freelance transcriber for business transcription

Do you need transcription for your business?

Yes, you do! Transcription services, freelance or provided by specialist businesses, transcription is growing in demand each and every day.

Advancements in technology mean quicker and faster, more capabilities and devices and so on, digital technology grows in cyberspace. This provides more opportunities for the transcriptionist to provide digital transcription services remotely at competitive cheaper costs. 

Transcribing is a niche skill-set that is not really spoken about but such a vital expertise that requires a lot of training, fast typing, and typing experience. Digital technology advancements are now enabling virtually anything to be recorded and if narration or natural occurring speech is within that recording then it should be transcribed.

Entrepreneurs, Business Coaches, Bloggers, Marketing Experts and much more are all utilising transcription services for the benefit of their businesses.  They record podcasts, videos, webinars and video blogs for clients and readers.  They hold teleconferences, teleseminars and business meetings for accuracy and productivity.  Eighty-eight percent of businesses say that video is an important part of their marketing strategy; all should be accompanied by a transcript. 

Here are the top 7 advantages of a transcript:

  1. It gives you a permanent hard copy of what was spoken. What if the audio recording got damaged, lost or recorded over by mistake?
  2. Instant accessibility for the hearing impaired to partake and absorb the valuable information.
  3. Using a Search Engine on the Internet can only search in a text it cannot search audio at this moment in time. (I’m sure it will come as image search is already available!) Adding an accurate transcript increases your chances of your audio, video, podcast, webinar being discovered because of the extra information held within that additional transcript rather than just the title and sub-title text for details about what it is about.
  4. Having a transcript gives you a document to refer to, scribble on, copy, make notes etcetera. Instead of searching through the audio for a certain point that caught your attention you can quickly scan through the transcript instead.
  5. Provides a great resource for repurposing content to create Tweets, blog post ideas, e-books, creating online courses or writing white papers.
  6. For marketers offering online e-learning courses, a transcript can be a tremendous incentive to encourage enrollment onto your program.
  7. For a Business meeting, it clarifies actions points for the participants and employees and also gives an accurate account of who said what during the session.
  8. Hopefully, these top seven advantages of hiring a transcription service for you to add a transcript to your audio or video has convinced you of the benefits to justify the initial cost of getting your recorded audio, video or other formats transcribed.

Virtuadmin offers a professional and secure quality low-cost transcription service; it is my passion to provide you with the most accurate transcript possible.  With over 20 years experience audio typing, transcribing and video captioning Virtuadmin are flexible and would love to work with you, either for either a one-off transcription or on a long-term collaboration.

If you would like to make an inquiry or get a free quote, there is a contact form in the ‘Contact Me’ section of my website and would be pleased to assist you.  All audios and videos are secure with Virtuadmin with the latest firewall protection systems for enhanced security.  Why not let me give you a quote? 

5 Advantages of Outsourcing Transcription Services by Carey Suante

How businesses can benefit from outsourcing audio transcription

To outsource or not to outsource transcription services?

Many companies and individuals including law firms and real estate firms, construction firms, entrepreneurs, speakers, coaches, are choosing to outsource transcription services because they understand and realize the advantages of outsourcing.

Services like audio transcription requires huge investments if you want them in-house.  Transcription is also a niche skill set.  There are not that many people with the required skills and competence for transcription.  When you consider the wages, benefits and overhead of a dedicated transcription department  in-house it is very expensive for any company.  This is why many companies are choosing to outsource their transcription needs.

The digitalization of the recording equipment such as smartphones with voice recognition, secure online connections and a skilled freelance labour pool has made the outsourcing of transcription an attractive option for real estate firms, professional firms and law firms and other who record important meetings, telephone calls, interviews and the like.

Let’s take a look at the advantages of outsourcing transcription services to your organization.

At first glance, it would seem that opting to outsource transcription services would add cost to running your practice or decrease your company efficiencies. Not true. Advantages of outsourcing transcription services to a third party outweighs any perceived disadvantages.

5 advantages of outsourcing transcription services for your business:

1. You only pay for what you need, when you need it: Your transcription volume and requirement will fluctuate. Most companies will not need large volumes of transcription carried out on a regular basis.  This leads to transcription volume peaks and troughs. This fluctuating nature of your transcription requirement means it’s difficult to ascertain how many in-house transcriptionists you need to transcribe.  Keeping the least number of transcriptionists will mean they don’t cope in times of peak and keep enough transcriptionists to cope when your transcription volume peaks means your transcriptionists will be underused when the volume falls. So having an in-house transcription department is a bad idea.

Advantage of Outsourcing: You literally only pay for what you need as most transcription services only charge by the minute or by the line rather than the hour, and they are flexible in terms of capacity.

2. Outsourcing transcription saves money: The cost savings in outsourcing transcription instead of employing full-time transcriptionists in-house is significant. In the US a full-time secretary earns approximately $34,000 per year. Therefore, monthly expense on one full-time secretary is $2833 and this is excluding expenses on space, furniture, computer, electricity, Healthcare, insurance on this employee.  Also consider this transcriptionist will take time off for annual leave and illness, and you could be looking at savings of more than 30% of the expense by using an outsourced provider.

Advantage of Outsourcing: An outsourced transcription provider provides expertise and a specialised skill at a fraction of the cost you would need if paying for an in-house transcriptionist.

3. Access to experienced staff: Transcription is not an easy job. It requires focus and attention to detail as well as a keen ear. Using less experienced staff can result in inaccuracies and delivery delays.  Transcription expertise is a rare skill too.

Advantage of Outsourcing: Transcription companies are specialized service professionals. They are experts in transcribing audio to text. By using professionals you gain access to their skills and knowledge to give you a quality outcome. By using an outsourced transcription service, you’ll tap into a huge bank of experience for a small percentage of what you would otherwise have to pay.

4. Flexibility: Success in the your industry requires managing rapidly changing environments.  Transcription providers give you the flexibility to meet these rapidly changing conditions. The challenges for businesses include varying transcription volume, different turnaround times for different projects and cases, adding new services and departments, contraction, report format changes, etc.  These are a few of the curve balls a flexible transcription vendor can help your practice navigate.

5. Outsourcing transcription frees up time for your staff to develop other skills: Transcription is a specialized skill. Not every secretary or admin person can transcribe with accuracy and expertise. Most employees have skills that are better suited to other activities.

Advantage of Outsourcing: Outsourcing transcription means your personnel is used more efficiently and productively with minimal investment. This increases productivity and saves costs.

These are 5 advantages of outsourcing transcription that can help your business be more productive, profitable, efficient and competitive. We haven’t touched on the advantages of outsourcing transcription in terms of customisation, automation, universal access and standardisation, workflow process and branding for your business.

[This post first appeared on www.transcriptionpro.net on May 26th 2015]

*Virtuadmin would love to assist with your transcription needs.  See testimonials from very happy clients who have outsourced their transcription and typing to me.  If you would like a quote on your audio or video for transcription there is a contact form in the “contact me” section.  Have you outsourced your transcription before? If not, it’s very easy and simple, just send me a message and we can take it from there.

 

How subtitles in videos can increase engagement | MarTech Advisor

Transcripts can help engagement with your audience.
Add an accurate transcript to your video and improve its SEO.

Sean O’Neal, President at Adaptly elaborates on their recent research study with Refinery 29, which shows that brands can ensure engagement even for videos beyond 2 minutes if accompanied with subtitles.

Despite the rise of premium content creators producing best-in-class video for web-first distribution, little has been published about effective long-form (2 minutes or longer in length) video delivery strategies. Even less has been published about the role of long-form video on mobile devices.

Facebook’s in-feed video capabilities allows publishers and marketers alike to distribute their content to target audiences at a massive scale. And, it’s a known fact that millennials are flocking to digital platforms to find premium long-form content to supplement (or replace) traditional linear programming.

With this background, Adaptly and Refinery 29 conducted a study in partnership to analyse the impact preview trailers and subtitles have on driving 2 million people to view and engage with longer-form video content within Facebook’s News Feed. Our research findings identified best practices for optimizing Facebook as a video content distribution channel.

This is the second joint research study by Adaptly, the social ad technology company which gives solutions for autonomous marketing platforms such as Facebook, Instagram, Pinterest, Twitter, and Kik, and Refinery29, a lifestyle website.

Within a year of launching its video player, Facebook is overtaking YouTube for total video views, with users adopting the longer video format with even as long as seven-minute branded content videos achieving high levels of engagement.

The research study was designed to help content publishers know ways to drive viewership and engagement of their branded long-form video when delivered within the Facebook News Feed. The study demonstrated the role of sequencing short trailers, which contain short previews of a long-form video segment prior to delivering the long-form video, as well as the impact of incorporating subtitles into the long-form video.

The two tactics analysed for driving people to view and engage with longer-form video content were “Preview” trailers and Sub-titling. The results suggested that sequencing trailers prior to delivering a long-form video may increase the view rate of the long-form video, but may actually decrease the overall completion rate and therefore, might not be necessary to drive deeper engagement. The study also suggests that adding subtitles into the long-form video may increase the completion rate and overall levels of engagement.