Digital Audio Transcription & Typing Services
It is often a misconception that transcription software used by professional transcribers automatically converts the speech into text. This is not the case, transcribers listen to the dialogue and manually type what they hear into an electronic text document.
Podcasting is becoming a rapidly increasing multi-media communication tool, especially for business as a marketing strategy. It is reported by Edison Research that podcast listeners are rising at a rate of 21%-24% year on year, probably due to its ease of consumption; in the home or driving and the top 2 ways to listen.
This is a great way to market your products or services, social media management tips as an agency, and other gems of information.
If you are already podcasting are you optimising it and understand your audiences’ needs and requirements and fulfilling them? In this post, I am going to explain how to easily get the most out of your podcast and why.
It was while I was doing my usual Twitter search in relation to transcription a few days back, the main freelance job I undertake daily when I came across a tweet from Lev Mirov @theonlinemachine. The screenshot below has contributed to the writing of this blog post.
As you can read, his reply to a valid question from Se’mana @SamanaThompson who originally asked, “Questions for #disability podcasters: in what ways do you make your podcast accessible? Do you release transcripts same time as podcast?”
The response from Lev Mirov stating that he would listen to more podcasts if he could read the transcripts. This immediately says how to increase your podcast listeners, make a transcript available as soon as possible after your show!
He went on to explain in a separate tweet that he prefers a transcript because of migraines and that mumbling is a huge issue.
For listeners that want a documented transcript of your podcast, they shouldn’t have to incur the cost themselves for the transcription. As you can read in the screenshot above, “asking disabled people to fund their own participation is basically telling us that we are too expensive to be included by creators”.
This is because your potential listeners are of the opinion transcripts are expensive to obtain. (Also stated by anther ‘Twitterer’ in the screenshot) For someone who is disabled their budget may not expend to audio transcription, and nor should it have to.
For podcast hosts there are cheaper ways for you to create a script for your podcast:
As a podcast creator, although you would have the additional cost of audio transcription, it is not just Virtu@dmin that is advising you add a script to easily get the most out of your podcast Business 2 Community, the website that covers all Social Media, Digital Marketing, Content Marketing, Social Selling, Social Business and more, they recently posted “Getting Inbound Mileage from Your Company Podcast“.
In their post podcasting, they also recommend to add a transcript and post content. All of which is so easy to do, copy and pasting from your script from your freelance transcriber or transcription service. By an additional transcription there are also these benefits from just one investment of a digital transcription service:
Expert or beginner in podcasting, maybe even considering starting a podcast for your business, one thing that you will need, moving forward in the new age of digital technology, is a transcript. This is one of the ways you are making your podcast more accessible to your listeners. Think back to the tweet, Lev Mirov, “he would listen to more podcasts if he could read them as well”.
It doesn’t have to be an expensive process for you, and the cost will give you a good return on your investment. Having a script that you can use yourself can save you heaps of time too. I’ve written a post on this too, and created an Infographic, “9 Top Ways to Use Your Audio Transcript”.
One of the ways you can use your document is to use it for social media status updates. Highlight the text you wish to use, right click copy, paste, edit and post! No typing as such, just find the text, copy and paste and it’s done.
You could use it to write a complete blog post, an edit here and there, another easy way to use your transcript. It could even be a Q & A style blog post or this in itself another type of blog post.
Once you have the editable document it has so many uses, for you and for your listeners. SEO being of a high benefit, being accessible for everyone is another. Your business needs to be seen as user-friendly and all times. You need to be demonstrating consideration for your listeners and potential new listeners, subscribers, and hopefully buyers of your product, or contractors of your services.
Hiring a professional and affordable transcription service like Virtuadmin will give you a valuable transcript for your video providing accessibility, indexing and higher search engine results.
Most college and university students who use closed captions and transcripts on video and multimedia find them helpful as a learning tool, despite them not regularly being made available, according to new research from Oregon State University.
One of the first surveys of its type, of 2,124 students across 15 public and private universities nationwide, found that 98.6 percent of students say captions are helpful, with 75 percent of them noting that they use captions as a learning aid in face-to-face and online classrooms. For video transcripts, students referenced the tool as a learning aid 85 percent of the time.
More than half of students surveyed said captions help by improving comprehension. The most common reasons students use captions are to help them focus, retain information and overcome the poor audio quality of the videos, while transcripts are often used as study guides and to find and retain information.
The national study, conducted by the Oregon State University Ecampus Research Unit in collaboration with 3Play Media, also shows that among the students surveyed, only 13 percent had registered with an office of disability services and less than 12 percent require academic accommodations. Of all respondents, 19 percent cited having difficulty with hearing and 37 percent have difficulty with vision.
"Many people associate the use of closed captions and transcripts only with disability accommodation, and that can mean they are not made widely available," said Katie Linder, director of the Oregon State University Ecampus Research Unit and author of the study. "One hope for this study was to help educate university administrators about how a range of students are using these tools, and that making them more available could help more learners."
According to Linder, closed captions and transcripts are now a legal obligation for universities that receive federal funding when they create videos for courses and for institutional purposes, to ensure that students with disabilities have equal access.
"Despite this, many institutions do not understand the legal obligation, or they only associate these tools with disability accommodation and do not consider how they could be helpful to all students," Linder said.
The study found that almost 100 percent of survey respondents had at least one course, either face-to-face or online, that included some video content. However, more than one-quarter of respondents were unsure about the availability of closed captions and almost one in five were not sure about the availability of transcripts of the videos in their courses.
"Not only is captioning often necessary for accessibility compliance, but, as the study shows, 75 percent of students use captions as a learning aid to improve their focus, retention, engagement, and comprehension when watching videos for class," said Lily Bond, director of marketing at 3Play Media, a company that provides closed captioning, transcription and subtitling solutions.
"As the use of video in higher education becomes more commonplace, making captions and transcripts more widely available should be a priority for institutions."
The survey was voluntary, conducted online and contained 46 questions. All study participants were college and university undergraduate and graduate students, mainly undergraduate, over the age of 18, and the majority of them came from the public, four-year institutions.
"In many ways, this study is just scratching the surface of what we know about how students use and perceive closed captions and transcripts in the college and university classroom," Linder said. "Additional research related to student use and perceptions of closed captions and transcripts is welcomed and encouraged."
A summary of the findings is available online at http://bit.ly/2eKmswJ, as well as a downloadable version of the full report.
* This report first appeared on http://phys.org/news on the 1st November 2016.
** Header image designed by Virtuadmin
For me it has meant I no longer travel out to work in an office transcribing, I can now freelance from home turning recorded audio into a digital Word document or Text file for videos. It is not easy always writing proposals for transcription work on freelance sites like People Per Hour and Fivesquid. It’s also not easy requiring to be paid in pounds and not dollars. Audio or video transcription is usually charged by the audio minute or audio hour. Some transcription companies charge by the line or page, but for me, it is easier for potential customers to know what they are going to be paying for their audio or video to be transcribed. Charging by the line or page it is not possible to know what you are going to pay until the audio or video has been transcribed.
Because of advancements in technology, it is there much easier to record speech, seminars, interviews…well just about anything really. Anything that is recorded that contains speech, or videoed and contains speech can be now transcribed digitally. It takes a matter of minutes for the transcriptionist to download an audio in mp3 format or a video even in mp4. They will upload this digital file to their professional software and start producing your transcript.
One of the advantages of a transcript giving it value is that you then have a permanent digital record, or if you choose to print the transcript off, you have a permanent hard-copy of the recorded audio. The audio may get corrupted or accidentally deleted for example, but by having a transcript you will always have the information from the content of that audio or video.
Another valuable aspect of a transcript is that you have something to refer to, make notes on, instead of trying playing and fast forwarding trying to find that certain part of the audio that you are looking for.
You can add a transcript produced in a .txt text file format to your video. This is an especially economical “do-it-yourself” method of enhancing your video’s search engine optimisation. Why? Because the transcript will be keyword rich and full of content that is relevant to you niche because of the nature of the speech contained in that video. Search engine bots and crawlers have a lot more information from the text transcript that has been uploaded to your video. It doesn’t have to rely on just a headline and possibly sub-headline, it has a whole transcript to know what your niche subject area is. Because of the transcript SEO bots will then rank your video higher in search results in your niche.
If you are a mentor or coach, a transcript is something that could be offered as an incentive for potential clients. They would be able to build up the mentoring or coaching session transcripts as a course for themselves to have and always refer to, for whatever reason they hired your mentoring or coaching services in the first place.
A transcript is a great way to get new blog post ideas from or social media posts. Say you listened to a great podcast, if you go that podcast transcribed you would always have that knowledge from the podcast to refer to. It’s certainly easier visually to find a certain part of the audio than playing back and forth.
Meetings that are recorded and then transcribed are a fantastic way of ensuring that what was discussed in the meeting is carried out in full. No excuses for the participants to say they didn’t make the notes correctly of what they were supposed to be doing. Everything from that meeting would be in a transcript to enable the better efficiency of duties to be undertaken.
Transcripts are especially helpful for the partially or totally deaf community. They are so valuable to be able to also understand what was in the webinar, podcast, interview along with everyone else. A text file added to a video with then automatically produced closed captions. These can be turned on during any part of the video; very helpful for deaf people. You may have created a marketing video with a voice over, having the option to have closed captions not only gives the deaf or hard-of-hearing community the opportunity to read what your video has to say, but at the same time it will automatically rank high in Google’s search results because the information gives the crawlers more information, as I described earlier.
Those are just a few examples of the reason why getting your audio or video transcribed is so important and it shouldn’t cost you the earth. See my infographic 7 questions to ask your prospective freelance transcriptionist. It’s an infographic to help anyone out there considering using a freelancer. The aim is to help you filter out the amateurs that could potentially cost you time and money, to hire a professional and get value for money.
Digital transcription is a growing industry, but there are people out there trying to make extra money typing and not really understanding that transcription is a professional skill and art. It takes many years of touch typing practice to be able to type at the same time as what is being spoken.
Transcripts can take certain formats; a one speaker audio would be set-out in a Word document differently to say an interview with two or three people. A professional will know from the start of the audio or video how to set out the document, whereas an amateur may not. If you get a poor, inaccurate transcript then it is going to be pretty useless to you, it will also have been a waste of time and money.
As a freelance transcriptionist working as Virtuadmin Transcription service my rates start at 50p per audio minute for up to 2 speakers in the audio or video. So an hour’s audio or video would cost you £30 to be transcribed. What the freelancer charges per audio minute or audio hour is entirely up to them and how they value their skill. I type at 70-80 words per minute with 98% accuracy and could charge more, but I’m here as a freelancer to be fair in my pricing whilst delivering the most accurate transcript in the best turnaround time possible.
One hour’s audio that is of good clear audio quality, no more than 2 speakers and no background with good speech clarity, would take me approximately 4 hours to transcribe. So I would advise any potential customers that it would be delivered in 24 hours. If I have queued audio’s I communicate this straight away to you so that you are not left wondering when to expect your transcript.
I love my job helping anyone and everyone either enhance their SEO for their video or producing a transcript from audio, I really do enjoy listening and typing. If you would like to get a quote for an audio or video, or even hire my transcription skills directly please click here>>>http://bit.ly/1TqN9j1
Can you think of any other valuable uses for an audio or video transcript? Please feel free to comment below this post. Thanks for reading and hope it has helped put the value of a transcript into some sort of perspective.
Written by: Virtuadmin
Date: 10th May 2016
If you have never outsourced your recorded audio or video to a transcription service or hired a freelance transcriptionist before, this Infographic should be of some help.
Many people think they can type and it’s easy to listen and type what is being spoken, take it from a freelance professional transcriptionist, it’s not. Transcriptionists also have to insert the correct grammar and spelling at the same time as intelligently paragraphing and making sure everything reads sensibly.
Equally, anybody that thinks they can type and that it’s going to be easy to earn extra money transcribing, either directly with clients or via freelancing websites, is probably going to end up costing their client requiring the audio or video transcription, time and money.
For entrepreneurs or small businesses, for example, that are on a tight budget, hiring a freelancer can be very attractive due to the economical costs. Established transcription services have websites with reviews from satisfied clients you have used their services. These services can be expensive and not so easily affordable for entrepreneurs or small businesses.
Established transcription services have websites with their reviews from satisfied clients you have used their services. These services can be expensive and not so easily affordable.
Freelancing to a professional freelancer can help you cut costs and retain the quality that you need and expect from your transcript. By outsourcing your transcription requirements to a freelance transcriptionist, that is professional touch typist with experience in listening and typing and what is spoken, hopefully not someone that is trying to scam you.
To guide you through your journey of outsourcing your recorded audio, video, podcast or webinar for transcription, I have created this infographic to help you find the best freelance transcriptionist, for a budget you can afford.
I am a freelance transcriber outsourcing my skills and 20 years of experience, that also helped me create this infographic.
With the advancement of digital technology, audio and video transcription has grown in demand significantly. If you need a transcriptionist that is reliable, fast and accurate then please do not hesitate to contact me.
Many companies and individuals including law firms and real estate firms, construction firms, entrepreneurs, speakers, coaches, are choosing to outsource transcription services because they understand and realize the advantages of outsourcing.
Services like audio transcription requires huge investments if you want them in-house. Transcription is also a niche skill set. There are not that many people with the required skills and competence for transcription. When you consider the wages, benefits and overhead of a dedicated transcription department in-house it is very expensive for any company. This is why many companies are choosing to outsource their transcription needs.
The digitalization of the recording equipment such as smartphones with voice recognition, secure online connections and a skilled freelance labour pool has made the outsourcing of transcription an attractive option for real estate firms, professional firms and law firms and other who record important meetings, telephone calls, interviews and the like.
Let’s take a look at the advantages of outsourcing transcription services to your organization.
At first glance, it would seem that opting to outsource transcription services would add cost to running your practice or decrease your company efficiencies. Not true. Advantages of outsourcing transcription services to a third party outweighs any perceived disadvantages.
1. You only pay for what you need, when you need it: Your transcription volume and requirement will fluctuate. Most companies will not need large volumes of transcription carried out on a regular basis. This leads to transcription volume peaks and troughs. This fluctuating nature of your transcription requirement means it’s difficult to ascertain how many in-house transcriptionists you need to transcribe. Keeping the least number of transcriptionists will mean they don’t cope in times of peak and keep enough transcriptionists to cope when your transcription volume peaks means your transcriptionists will be underused when the volume falls. So having an in-house transcription department is a bad idea.
Advantage of Outsourcing: You literally only pay for what you need as most transcription services only charge by the minute or by the line rather than the hour, and they are flexible in terms of capacity.
2. Outsourcing transcription saves money: The cost savings in outsourcing transcription instead of employing full-time transcriptionists in-house is significant. In the US a full-time secretary earns approximately $34,000 per year. Therefore, monthly expense on one full-time secretary is $2833 and this is excluding expenses on space, furniture, computer, electricity, Healthcare, insurance on this employee. Also consider this transcriptionist will take time off for annual leave and illness, and you could be looking at savings of more than 30% of the expense by using an outsourced provider.
Advantage of Outsourcing: An outsourced transcription provider provides expertise and a specialised skill at a fraction of the cost you would need if paying for an in-house transcriptionist.
3. Access to experienced staff: Transcription is not an easy job. It requires focus and attention to detail as well as a keen ear. Using less experienced staff can result in inaccuracies and delivery delays. Transcription expertise is a rare skill too.
Advantage of Outsourcing: Transcription companies are specialized service professionals. They are experts in transcribing audio to text. By using professionals you gain access to their skills and knowledge to give you a quality outcome. By using an outsourced transcription service, you’ll tap into a huge bank of experience for a small percentage of what you would otherwise have to pay.
4. Flexibility: Success in the your industry requires managing rapidly changing environments. Transcription providers give you the flexibility to meet these rapidly changing conditions. The challenges for businesses include varying transcription volume, different turnaround times for different projects and cases, adding new services and departments, contraction, report format changes, etc. These are a few of the curve balls a flexible transcription vendor can help your practice navigate.
5. Outsourcing transcription frees up time for your staff to develop other skills: Transcription is a specialized skill. Not every secretary or admin person can transcribe with accuracy and expertise. Most employees have skills that are better suited to other activities.
Advantage of Outsourcing: Outsourcing transcription means your personnel is used more efficiently and productively with minimal investment. This increases productivity and saves costs.
These are 5 advantages of outsourcing transcription that can help your business be more productive, profitable, efficient and competitive. We haven’t touched on the advantages of outsourcing transcription in terms of customisation, automation, universal access and standardisation, workflow process and branding for your business.
*Virtuadmin would love to assist with your transcription needs. See testimonials from very happy clients who have outsourced their transcription and typing to me. If you would like a quote on your audio or video for transcription there is a contact form in the “contact me” section. Have you outsourced your transcription before? If not, it’s very easy and simple, just send me a message and we can take it from there.
What are “closed-captions” and why would you hire a freelance transcriptionist to produce a transcript for your video? That’s what I want to answer and why an accurate transcript of the speech spoken in your video helps it rank higher in your niche when someone makes a relevant search. Marketing in the new-age digital has been rapid in development and utilisation has expanded over the years.
To add closed captions (or subtitles) to your video as opposed to open simply means to add visual text to your video that the viewer has the option to them on or off. Open captions are burnt onto the video and you don’t have that option although they are used for example in films or programs that are in a different native language to the viewer, which I for one are grateful for!
Closed-captions were originally developed for the hearing-impaired and in years gone by in the early 1980s provided by Digital Teletext services essentially for this purpose. The late former senator “Thomas Harkin” complained that on airline flights passengers with hearing impairments couldn’t watch the films on-board because they lacked subtitles.
Today transcripts have additional resource value and have many different time-saving purposes like Tweets; blog posts ideas; social media post headlines; incentive to potential clients to participate in a webinar; marketing interviews that are transcribed can often be enough to provide literature to create a course/e-course; material that can be printed into a hard copy and provide a point of reference are to name a few. The bonuses of a transcript in itself that are naturally included in your text document for a one-off fee, probably more affordable fee than that of a video editing business or outsourcing organisation.
So why add a transcript to a video? Video and video marketing has evolved rapidly since the coming of the digital age and with the Internet, mobile phones that can record video and upload it to the net pretty much instantly are all channels for businesses and marketers to get their product or service out there to a much larger audience than ever before.
Anyway, so all that said how does a transcript help Search Engine Optimization when its included on a video? It’s about accurate text when you add the transcript to your embedded video. The search engine bots like Google, Bing, Yahoo, Explorer and others they have more content information due to the transcribed text document and this enable them to rank your video higher because there is more video content information. Having a video transcribed by the nature of the script it is keyword rich because it is your niche that you are speaking about. This could be personal or professional, for profit or for non-profit but a transcript will give search engine trawlers a lot more detail other than that of just the title, subtitle, and of course the video and its content.
So if you are not currently using video in your marketing strategy for your business hopefully the advantages bullet-pointed above have given you some thought for inclusion of video marketing with a transcript in your future marketing strategy?
US Airlines are being urged to add closed captions to their video’s during long-haul flights to aid hearing impaired passengers. This was highlighted by Sen. Tom Harkin (D-Iowa)
But there are other advantages to adding closed captions to videos not just for long-haul flights but for video as a whole and its use in the digital world. Some video marketing statistics for 2015 courtesy of Eric Guerin is the founder of Adelie Studios.
Closed captions are the text version of speech being spoken in the video and “closed” means that is it a choice for the viewer to select the option for “closed captions”. Video captions are also useful when in a quiet environment and the sound is required to be muted for example in hospitals or when it is difficult to hear what is being said.
Subtitles, however, are used for translating a foreign language on a video into another language for example English to Spanish or French to English. Closed captions are required for broadcasting on Television while subtitles have more specific constraints on them for their use.
So as video is such a powerful tool in this digital age video captioning can bring more awareness of your video’s existence in Search Engine Results Pages. Just adding an accurate transcript to your video gives so much more information to Search Engine bots it will rank higher over others with just the basic title and possibly a brief description.
In YouTube, you can edit the speech of what is being said by the person or persons in the video. However, this can be quite time consuming if it is a quite a lengthy video and you are not a transcriptionist or typist! Hiring a transcriptionist can be a cost efficient way and of one of the easiest way you can immediately enhance your video’s awareness to search engine bots.
Accurate closed captioning and subtitling will not happen without a conscious effort and a great deal of time. Virtuadmin Transcription can assist and provide you with “error-free” closed captions.
How can you avoid common errors for video closed captioning? Hire Virtuadmin Transcription for your business transcription services for companies of all sizes — we will assist you with any queries you might have about how to add closed captions and subtitles to your videos or a closed captions file for you to upload at your convenience.
What is your opinion of closed captioning? Do you use closed captions or subtitles with your business or marketing videos? Why do you or why do you not? Please let us know by leaving your thought and sharing this article with your colleagues and business connections. Visit our website www.virtuadmin.uk or comment on this post, it would be great to hear your views.
– J. Doughty | Virtu@dmin
6th February 2015