Digital Audio Transcription & Typing Services
Recording interviews, conversations, meetings and such like is easier now than it ever has been. Technology has advanced so far we can now record on our smartphones at the touch of a button.
Using modern technology in this way, as a back-up for detail discussed in a meeting, for example, or interviewing someone for academic study or a journalist interview. Most of these recordings are made with the intention of converting them into text, and this is what’s known as audio transcription. Audio and Video Transcription is the skilled art and process of converting recorded speech into written documents, commonly called transcripts.
Producing a document or transcript can be very time-consuming. Even for the quickest of typists, without specialist transcribing software and a foot pedal (see left picture) to avoid taking your hands off the keyboard, rewinding even for a few seconds to replay what was spoken can be difficult and frustrating when using the keyboard.
This is where outsourcing your recorded audio or video to a general transcriptionist (depending on the subject area) can be very beneficial. The time it saves you, against the cost of a freelance transcriptionist will be to your benefit. You will, in an agreed time, receive an accurate transcript that has been transcribed manually, directly from your recording.
“A transcriber is someone who writes down what someone else is saying.”
Initially, a transcriber was a person that wrote things down in shorthand, but this art is dying out. Technological advancements combined with the fact it isn’t taught any more means, unfortunately, this art of note-taking is no-longer used.
Instead, recordings made on your laptop or tablet, for example, can then immediately be uploaded to your transcriptionist, via email or a sharing application like DropBox or Google Drive. They then download the audio, upload to their professional software player and begin to type what they hear in the speech content into a transcript for you.
As part of the transcriber’s role, unlike years ago where commas, full-stops and new paragraphs were dictated, in today’s advanced world, an experienced transcriber will be required to insert the appropriate grammar for you, as a matter of course during typing. This is certainly something here at Virtuadmin that we do for clients; it is a natural thing to do as a native English-speaking transcriber. Without it, I cannot read if the transcript makes sense or not.
A professional touch typist should be able to type in the region of 75 words per minute. At this speed, the industry-standard states a minimum of 4-5 hours to transcribe 1 hour of recorded audio or video. However, there are other factors that the client and transcriptionist need to consider regarding the audio for transcription. They are:-
– The speed at which the participants of the audio are talking
– The number of participants in the audio talking (cross talking)
– The clarity of the recording (background noise, phone interview, interference)
– The speech clarity of the participating speakers (accents, speaking English as a second language, mumbling, no close enough to the microphone)
These are the variables that will add time to transcribing an hour’s recorded audio. It is difficult to say how much time should be allowed for these variables, so it is worth keeping in mind that a professional transcriptionist cannot type at the same rate as the average person is talking, no matter how fast they are. People generally speak 4-5 times faster than what an experienced transcriber can type. For more information see our Infographic “Audio Transcription Guidelines” that illustrates the times quoted to help you understand audio transcription transcribing times.
Professional transcribers can commonly be found on freelance websites, People Per Hour, Fivesquid, UpWork, are examples of these. Using these types of websites gives you the ability to see the service provider’s feedback, as well as protecting your money against a poor job, or no delivery at all.
There are transcription companies that are solely a transcription service provider, these are specialist businesses that only provide audio or video transcription. They employ teams of transcribers, either remotely on in-house. (You don’t get the same direct contact with your transcriptionist as compared to using a freelancer.) These are self-service type websites, you upload your audio and either pay a deposit of invoice after the audio or video has been completed.
Another option is to contract a professional transcriber directly. Search on Twitter, LinkedIn, Facebook, Pinterest, and Instagram to mention a few social networks as a source to find a transcriptionist. Search by a hashtag #transcriber or #transcriptionist and up will pop the latest tweets, on Twitter for example.
If you choose to contract directly, saving yourself time and money by not using a 3rd party freelance website like People per Hour, for example, there are some questions you can ask them as tips for you to ascertain how professional and experienced they are. Someone may think they can type quickly, listen to an interview and type what is being said, for example. However, this method can be very tricky to rewind even for just a few seconds without a foot pedal and professional transcribing software, like NCH Software, something Virtuadmin has been using for many years.
For audio transcription by an experienced transcriber, you would usually pay by the recorded audio minute. The rates vary from company to company or transcriber to transcriber. But, charging in this way helps you know the cost from the outset of hiring your transcriber. The rate for Virtuadmin, for example, rates start at 60p per audio minute for a single-speaker audio that is of clear audio quality. It is 70p per audio minute for 2-speaker audios with a good clear clarity recording.
It is usual for a speech-to-text service, either company or freelancer to add on a per-minute basis, 30-minutes or per hour for example, for poorer quality audios that contain background noise, or the speech is difficult to hear, for example. For these types of audio to be transcribed the transcriptionist must first convert the audio into a quality that is suitable listening quality. This can take sometimes a few hours for this, so don’t think if you have challenging audio that the transcriptionists are just looking to increase the cost to get more money, it is genuinely time-consuming to repair a poor audio recording to a suitable level for transcription purposes.
A transcriber is a professional touch typist that listens to recorded speech and types what they hear. A professional will insert the necessary grammar, and intelligently paragraph where applicable within the transcript. A transcriber that can touch type between 50-80 words per minute (WPM) would usually take 4-5 hours to transcribe one hour of recorded audio, as an approximate guide.
A transcription company that hires typists either remotely or in-house will probably have a higher fee, due to their overheads and profit before paying their transcriptionists. It is more common for a professional freelance transcriptionist to be more affordable due to their fewer overheads.
Hiring a transcription company you won’t get the direct communication or personalisation you might want. There is more flexibility with an independent transcriber. Contracting direct or via a freelancing website to work with them, you can expect more flexibility and communication. With Virtuadmin we definitely provide you with that. Flexibility, it is your transcript, you have it your way. From the font, font size and format, it is your choice. Communication, we always update you at every stage of the process. From the successful download of your audio file to confirming where we are in the process.
Most freelance transcribers will accommodate a template if you have one, or use their own if you don’t. If there is noise interference, you can discuss with them. For another example, let’s say you only wanted a certain part of the audio transcribed, or a certain part time-stamped for ease of reference.
Using a freelance transcription service, like Virtuadmin for example, is the quickest and most affordable way to go. Work is usually turned around as soon as it is received, therefore, approaching a freelancer offering a transcription service, they are most likely in a position to start it immediately, rather than wait in a queue for one to become available with a transcription service company.
As I was reading this post, last year, several ideas came to me for this infographic. I then created it back in June 2016, but due to circumstances beyond my control, when doing a general update on my website, it completely crashed, to the extent that even my website host did not understand what had happened.
The website is now rebuilt and this is a repost of the Infographic "Twitter Marketing: Essential Guide" created and published by Virtuadmin.
Discover how TweetDeck lets you engage, monitor and schedule tweets for multiple accounts from a single customizable dashboard.
Are you managing multiple Twitter accounts?
Wondering how to streamline your Twitter marketing?
TweetDeck lets you engage, monitor and schedule tweets for multiple accounts from a single customizable dashboard.
In this article you’ll discover how to manage multiple Twitter accounts with TweetDeck.
The first step is to set up your TweetDeck account.
If your company has one or two people monitoring social media, you can create one login using your company’s handle as the default account. Then you can add more accounts/handles to that same user login.
After you login to TweetDeck, you’ll see your TweetDeck dashboard.
The gray navigation bar on the left side of the dashboard is your go-to location for everything TweetDeck can do. From there, you can add accounts, write new tweets, review activity and notifications, read messages, change settings and more.
To connect additional accounts, click on the Accounts icon near the bottom of the navigation bar.
Next, click Add Another Twitter Account and enter the username and password for each account you want to manage. Now you’re ready to begin.
The most powerful TweetDeck feature is the ability to add streams, which are columns of tweets that are updated in real time. There are a number of different streams to choose from, such as User, Notifications, Mentions, Followers, Messages, Search, Lists and more.
To add a stream, click on the Add Column icon (with the + sign on it) in the navigation bar. Then select the column type you want to add.
You can customize the content of each column and remove excess noise. This makes it easier to find the information you want. Click the icon in the upper-right corner of the column to access your filtering options.
Keep in mind that adding lots of streams isn’t always better. It’s important to choose the columns that will help you reach your marketing goals.
Here are five streams that you’ll want to add.
The Notifications stream allows you to see when you have a new follower, someone has added you to a list or one of your tweets has been liked, retweeted or replied to.
Using this stream, you can quickly find active and potential clients, customers and followers. Essentially it lets you monitor every handle that is engaging with your content. You can use additional filters to narrow down your notifications to engagement, users and content type.
Add the Mentions stream to monitor every tweet that mentions your Twitter handle, whether for the first time or as part of a reply/conversation.
By monitoring and using this stream daily, your marketing team can track every company mention, and then react in a timely manner. You can quickly jump into conversations,offer customer support or engage with your existing user base or potential prospects.
Search is one of the most important streams in TweetDeck. It allows your marketing team to go beyond users and monitor content related to keywords or hashtags.
Using the Search feature, you can keep an eye on topics and conversations that are essential to your business.
For example, if your company is about to launch a new technology product, your marketing team can set up a Search stream to monitor all tweets for keywords such as new technology, today in tech, #techtuesday, and so on.
Bonus Tip: When setting up this stream, don’t forget to use Boolean operators to save space. This way, you can search for multiple terms in the same column.
When you're designing cover photos, graphics, and other social media assets, sometimes knowing the bare bones image dimensions isn't enough.
A cheat sheet of the sizes and dimensions for photos and images on Facebook, LinkedIn, Pinterest, Instagram, Twitter, YouTube, Tumblr, and Google+.
What if you wanted to place text or an arrow on your Facebook cover photo without it getting covered by the profile photo? And what about the shared link thumbnails on Facebook or in-stream photos on Twitter ... how big should those be?
If you're looking for a detailed guide to social media photo sizes -- including recommended dimensions, minimum and maximum dimensions, image scale, and more -- then this is it.
The infographic below from Jamie Spencer of MakeAWebsiteHub.com is a great reference to bookmark or keep close-at-hand the next time you're creating an image for your social media profile.
Editor's Note: This post was originally published in October 2013 and has been updated for accuracy and comprehensiveness.
In 2015, Twitter made the news several times and received some “not so good press” for their user experience pertaining to their “fire-hose” like feed. For me personally, Twitter falls #4 on my daily social media list (#1 Instagram, #2 Snapchat, #3 Facebook) that I check, post to, and engage with. A few days ago while on holiday break, I started to ask myself “Why?”. Then as I started to play with it more, I realized it certainly was cluttered, out of order, and I was missing the people I really wanted to connect.-Kevin O’Connell
I also realized, I wasn’t using Twitter List’s to my advantage which is why I’m writing this post.
With just a little bit over 1,600 users that I follow, my Twitter feed always seems like a fire hose to the face and I can barely pick through the people and organizations I actually want to connect with. I always feel like I’m missing the important stuff.
So, I went back to utilizing Twitter lists to solve this problem and hopefully make my Twitter experience worth my time early in 2016, as well as allow me the ability to engage every time I have 2 minutes to jump on Twitter.
Let me explain what Twitter Lists are, how I use them, and how you can too.
A Twitter list is a curated group of Twitter users. You can create your own lists or subscribe to lists created by others. Viewing a list timeline will show you a stream of Tweets from only the users on that list.
On Twitter mobile, you go to “Me” next to “Messages” on the bottom of your app. From there you will see your profile and tweets. Look for the wrench, click on it, and you “View/Create Lists” will be the second option from the top. You can then see lists you are subscribed to or member of. The plus sign in the right hand corner will allow you to create a list. If you’d like to make it public you start by naming and adding a description. If you’d like to make it private where only you can access it and most importantly those you add to the list will not be notified they were added, then click private.
On the desktop, you will follow similar instructions by finding your profile picture in the right hand corner, clicking on it, and then clicking on lists. Then once you click on “Lists” you will see the ones you are subscribed to and on the right you can create a list. Here are two screenshots:
Whether you use Twitter for your personal brand or for your organization, Twitter lists will help clean your feed up and keep sub-groups all in one place. If you love organization in your life, this is the ticket. Let me explain a few ways I use them personally, for my clients, as well as some suggestions:
1. Late last year after a few of my speaking engagements I would immediately create a private Twitter List of that conference or event I spoke at. That allowed me to add attendees and those I networked with both through Twitter as well as in-person to this list. Now when I check that list, I have context of how we may have met, what industry or field they work in, and a reference as I try to find ways to engage with their recent Tweets.
2. Creating a list of influencers and entrepreneurs – Not only can I create a list of thought leaders and those I am aspiring to be but I can also search Twitter lists that are similar and already be created. Think of this as your favorite Spotify playlist but made up of your favorite Twitter users. Whether you are into crossfit, social good companies, or education, lists are a great way to get a pulse of an industry you are interested in on a daily basis, all in one spot.
3. From a business or marketing standpoint, Twitter Lists can come in handy especially if you are targeting a certain group of people or running a specific campaign. Remember, Twitter is about listening then engaging rather than pushing your own agenda 100% of the time. Here are some ideas you can implement for your organization.
First, if you are a small business, say a catering company, spend 15 minutes searching for other businesses and their employees in a 15 mile radius on Twitter. Then follow them and add them to a private list called “Surrounding Small Businesses in Denver” (insert your city name). Now 1-2 times a day (5-10 minutes tops), check this list and find ways to like a tweet, RT, or reply and jump into a conversation without spamming your potential customers.
Second, create specific lists for your target audience. With one of our clients, they were targeting graduate students in the beginning of the semester with two programs they were running that fit this demographic. We ran various hashtag searches and profiles searches to find dozens of up and coming graduate students in their field. We then added about 150 to this private list. Then on a daily basis, we would go right to this list to see what they were talking about, find ways to share resources with them, add encouragement during their semester, and identify young thought leaders.
Lastly, say you run a gym. Go and look for your members on Twitter (and if they follow you already, even better still add them). You can do two things here: one you could add them to a private list and engage with them daily. Or two you can create a public list “Gym members who reached a new PR” and add them to this list. They will be notified and feel real special.
Have you had luck using Twitter lists? Please comment and let us know.
Did you just read this but can’t find a way to utilize Twitter Lists? Email me up and we’ll give you a few ideas.
If you like this tip or it may help someone else you know, please share it.
This list was initially 5x – 10x the length it is today, however changes to the Twitter API have caused the majority of tools on this list to fall off due to lack of updates or failing to qualify for access to Twitter new API requirements.
This is a living list, so if you are aware of any new Twitter Tools that are not yet on the list, or if you notice that some of the tools on this list are no longer live please leave a comment below and let me know.
Enjoy the Twitter Tools!
The entire Ultimate List of Twitter Tools is included on this page.
Click one of the linked categories below and it will jump you to that part of the list.
Browser Plug-ins (Chrome, Firefox)
Twitter has a basic native analytics platform for every account at analytics.twitter.com but I find that some Twitter tools offer more robust options for serious Twitter power users.
To discover some cool Twitter analytics tools check out this post for out top 10 Twitter analytics and visualization tools.
My favorite Twitter analytics and visualization tool is TweepsMap, which is an excellent Twitter tool for both analyzing and visualizing your Twitter network.
In addition to the top 10 analytics tools in the post above a few other Twitter analytic tools include:
Check out this post for a list of the best Twitter directories.
Check out this post and discover How To Get The Most Out of Twitter #Hashtags.
For Twitter #Hashtag tools check these Twitter hashtag tools out:
Twitter now has Twitter poll functionality built into the core web based version of Twitter, and on official Twitter smartphone apps.
I hope you enjoyed this extensive list of Twitter tools!
If you have any ideas on how to take this list to the next level I’d love to hear them.
Have I missed any Twitter Tools?
What is your favorite Twitter Tool?
Let me know in the comments below!
This is the largest and most comprehensive list of social media tools online. Trust me, I did some digging.
Sure, there are countless lists floating around that have 10, 25, or even 100 social media tools listed. At best, you typically get the same top social media tools mentioned across these lists.
But you and I both know that there are hundreds of other little known social media tools out there that can help with your social media marketing initiatives. However, who has time to curate all of these tools in one place?
Lucky for you, I have compiled over 500 social media tools into a single list. So we’re off to a good start.
Grab Discounts to 17 of These Social Media Tools: Not only will you save some $$$, but I’ll even tell you what over 100 experts picked as their favorite tools – Click here to see what they said & to get the discounts.
This is not your same old list post. Nope…
What I have found in list posts is that the longer the list, the more frustrated I get when endlessly scrolling to uncover a hidden gem that will do what I need it to.
I’m sure you can agree that this is not the best use of your time.
Instead of throwing out a bunch of links to tools in some random order, I have made it drop-dead simple to zero in on tools that will solve your pain points.
With this list of social media tools, you can:
Some things to note is that the term “social media tool” can be somewhat vague. What I mean is that even though a tool might serve a primary purpose for something else, it doesn’t necessarily mean it can’t be used to help your social media activities in some way.
For example, one such tool is Google Analytics. While it is definitely not intended to be a social media tool, you can most certainly use it to more accurately track your social media initiatives.
So please keep an open mind when sifting through these results.
Whether most people admit it or not, you should be using various tools to help with your social media activities. By no means should you fully automate your social media presence, but you should look at ways to help streamline your efforts.
The numbers for social media are staggering. Twitter recently published that they have 316,000,000 (that’s 316 million) monthly active users. That pales in comparison to Facebook which has 1,900,000,000 monthly active users. Yep, that’s 1.9 billion.
Bottom-line is that no matter what your business has to offer, chances are that you can find your audience among the various social media networks.
In fact, according to GrowEpic’s data here is a breakdown of percent of companies in an industry that use each social media channel:
Here is the full chart with all the industries tracked:
Of course your social channel focus will be influenced by your audience. If your business falls within one of these categories, you can have a good idea of where your competitors are focusing their efforts. You might choose to develop a presence on channels where your competitors are. Or perhaps, you take a contrarian approach and go after a less saturated social media channel.
No matter what social channels you want to be active on, to get the most out of your initiatives you will probably want consider a social media tool or two that will help you be more efficient.
Unfortunately, there is not a single software or tool that can tackle all your needs on each social media channel. The good news is that with this list of social media tools having the ability to be filtered, you can easily narrow down the results.
Many of these tools work across multiple social networks, which is not surprising.
Out of the social media tools in this list, we can see that the majority of them will work on Twitter and the fewest being Pinterest. Twitter has had an API open to developers for years, while Pinterest is just starting to roll out access to their API.
Number of Tools Per Social NetworkFacebookGoogle+InstagramLinkedInPinterestTwitter0125250375500
|Social Network||# of Tools Supported|
The majority of tools listed here do cost something to use. It takes a lot of time, resources, and money to put together many of these tools.
Here’s the pricing breakdown:
Cost StructurePaidFreeFree, Paid47.6%19.3%33.1%
|Cost||# of Tools|
As you can imagine, there are no doubt more tools that I have yet to find. So I can definitely use your help. If you know of a tool that is worth using and not on this list, please tell me about it here. I’ll be sure to check out the tool/service and update this list accordingly.
If you happen to come across an item in the list that is inaccurate or incorrect, please let me know so that I can fix it. Many of these tools require paid access to use, and unfortunately I don’t have access to some of them to really know the ins and outs of them. So if you are a user of a particular tool, let me know if I described one incorrectly.
I’d like to ask for your help in maintaining this list. Various social media tools come and go, and there’s nothing more annoying that clicking on a link to a tool to find out it is no longer available.
So, if you come across a tool that has seen better days, leave a comment below and I’ll update the list.
Don’t forget to leave a comment below about your favorite social media tools!
P.S. You will be asked to sign in to List.ly in order to vote for your favorite tools – don’t worry it’s easy and you sign in using Twitter, LinkedIn, Facebook or Google+.
Digital marketing is a multifaceted beast that evolves and gets more complicated every week. With so many different ways to reach your audience, it’s important to stay on top of the latest tactics and trends.
From content and social to analytics and retargeting, you’re staying up to date on it all. It’s a lot easier when you can do so with simple, easy-to-digest guides. So I’ve pulled together 30 cheat sheets and checklists to keep your digital marketing fresh and make your life easier.
This periodic table is a unique chart highlighting the important terms in content marketing. it covers everything you need to keep an eye on. From content strategy to metrics, it’s an all-inclusive index that can help you deliver great content.
Email marketing is a key element of any campaign. From the subject line to the email footer, every section of your email contributes to its overall ability to convert. If you think you’re having trouble with your email outreach, this cheat sheet from HubSpot can help you dissect your emails and optimize each aspect of your campaign to obtain the best results.
When it comes to social media, great visuals increase engagement. But this only applies when your pictures are relevant, eye-catching, and of course, optimized. With so many types of images to choose from, it’s not easy to keep track of the rules for each network.
This handy infographic shows you all the different images in your social media profiles, along with what they’re used for. It includes recommended sizes, image scale, etc. to make it easier for you to get the most out of your images.
Writing content is hard, but promoting it is even harder. With all the distribution tools and channels available to you, it gets tough to keep track of where you’ve promoted your piece and where you’ve yet to share it.
And that’s after figuring out what to do in the first place. Process Street has created a great checklist to streamline content promotion, originally made for themselves before giving us all access.
Google Analytics is an absolute essential for any marketer, and this cheat sheet from Portent has you covered. From setting up your account to tracking your goals and conversions, this cheat sheet can really help you get the best out of Google Analytics.
This cheat sheet simplifies the process of retargeting your customers. It covers the basics to get you started, along with advanced tactics and tips to help you succeed.
Chart Mogul created this cheat sheet with every important metric you need to know for your SaaS. What’s covered: which ones are important, why they’re important, and how they’re measured. All condensed into a simple 2-pager.
Moz, an industry leader in SEO, created this fantastic cheat sheet for SEO newbies and professionals alike. It’s constantly updated by the Moz team, and is great help for web developers to keep their work SEO-friendly and up to date.
This comprehensive checklist covers all the essentials of inbound marketing. Drafted like an ebook, it not only tells you what to do, but how to do it. This guide is a must-have for any marketer’s toolbox.
This PDF from Copy Hackers contains all the dos and don’ts of writing great copy that converts, from how to order your bulleted lists, to which famous authors should inspire your copywriting.
Google Adwords can get a bit confusing, so Perry Marshall and Bryan Todd came together to create a resource to help. It shows you how to set up, the rules you need to keep in mind, and how to write ad copy that works. It also goes on to define some of terms that might have seemed like gibberish when you first got started.
This checklist is a great way to keep track of your local optimization. From on-page SEO to social signals, this list covers every aspect your SEO to manage your process in the easiest way.
Social media is an essential channel for marketers and this infographic can help you manage your efforts and make sure you don’t miss a beat!
This fill-in-the-blank infographic will guide you through setting up the beginnings of a social media marketing strategy, from identifying your audience through measuring your results.
Conversion science can get messy when you don’t know what exactly brings you conversions. This checklist helps you streamline the process and identify the factors that can be optimized to improve your overall CRO, from choosing KPIs through designing A/B/ tests.
Google analytics can be confusing to a beginner. It can take forever to discover all the data it’s tracking without a guide. This PDF helps you understand the metrics and dimensions you need to figure out the various aspects of your customers’ interaction with your website.
The Ultimate SEO Checklist from Leapfroggr covers on-page and off-page SEO for anyone who’s looking to make sure that their website has a good foundation for their digital marketing strategy.
But unlike most other SEO checklists, it’s not a list of the ranking factors or how to optimize for them. It’s fully covers creating an SEO strategy, from performing market research to reputation management.
When it comes to reaching out to bloggers or influencers, any old email just will not do. This checklist from The Shelf covers the essentials of your outreach for the best results, including best practices and sample outreach emails.
Site audits can be intimidating, but Annie Cushing (aka Annielytics) makes it easy with her site audit checklist. It’s in the form of a Google Spreadsheet, so you can quickly make a copy and start tracking things yourself.
It becomes a lot less daunting to check track your work one section at a time. The sheet includes the initial data pulls, architecture, analytics, e-commerce, and pretty much everything you need to make your audit a breeze.
This comprehensive cheat sheet simplifies Google Analytics. It has three sheets that cover general usage, method and field reference, and limits and quotas.
The Startup Launch List is an amazing compilation for budding entrepreneurs. Its reading list gives insights into each aspect of building a startup – from the initial idea to raising finances from investors. These tidbits from experienced hands can help you get your idea up and running.
There are so many social channels out there, and they’re constantly changing. This cheat sheet guides you through the main platforms, who’s on them, and how to engage them.
Redirecting pages can get a little tricky for anyone without a technical background. This cheat sheet teaches you the basics for redirection, security, and other rules.
Twitter’s one of the best ways for a brand to engage with its customers. And advertising there has proven awesome for many marketers. Even if your company doesn’t even have a Twitter handle yet (but it does, right?), you can find leads, track brand mentions, follow important topics, etc.
This Zapier guide is your way into the world of tweets, with its step-by-step guide to using advanced search to get real time data about your customers.
Google advanced search is an essential skill for any marketer. This search guide can help you use search operators to get specific search results on Google.
You can use this to find really specific content, search unique mediums, and perform any kind of research faster.
When your landing page is your key to conversions, it’s important to make sure that you’re not missing any key elements. This Unbounce checklist highlights all the essentials of a great landing page so that while you’re building one, you don’t miss anything.
Building websites can be difficult for marketers, and in the process of making a beautiful site, it’s easy to lost sight of usability when you’re not an expert.
The website usability checklist covers the common problems faced by users on a website. From forms to navigation, it helps you make sure that your site is not only well designed, but also user-friendly.
Google is constantly updating its algorithm to provide a better user experience. Neil Patel has created a cheat sheet to simplify these changes and help marketers make sense of the ranking factors and how they can affect your website.
As a marketer, you know how important SEO is. This keyword research cheat sheet covers the basics of the way keywords work and how you can use the best ones to bring in relevant, converting traffic.
WordPress is the easiest way for marketers to get their blog out there. By using themes, connecting your blog to useful plugins, and a few other tricks covered in this resource, you can optimize any page.
The launch of a website is stressful enough as it is, without the hassle of forgetting something simple like checking links. Launchlist makes sure that you’ve got all your bases covered before your site goes live.
Most marketing missteps come from skipping a step, rather than actually not knowing what to do. We’re busy, we’re stressed, and we handle it really well most of the time. And with checklists to ensure accuracy, we can handle it well all the time.
Rather than leave your Twitter-based Christmas, New Years, Hanukkah, Kwanzaa and other celebrations to the last minute, we’ve got some ideas for you to help you create a holiday Twitter schedule – so you can take some much deserved rest knowing that your tweets are all queued up.
Step 1: Make a list of the celebrations
December is a big month for celebrations around the world. Make a list of the specific holidays that you’d like to acknowledge on Twitter. Try to gather some insight into what your audience celebrates, and incorporate that into the list as well.
Celebrations can range from the obvious, like Christmas, to the more personal, like your company’s office party, end-of-the-year milestones or recognizing the charitable work of your employees during the holidays.
Be sure to note the date and time, if applicable, of all of the celebrations on your list.
Step 2: Write your tweets
Now it’s time for a little creativity. Spend a few hours brainstorming the tweets that you will send to mark each date. You’ll want to keep your brand voice consistent, but also write tweets that will stand out – everyone can tweet “Merry Christmas!”, so why not add a little personality to yours?
Don’t forget to leave room for an image!
Step 3: Make your images
Since images improve engagement and reach, it’s a good idea to include them in as many tweets as you can. Once you have your holiday-themed tweets all written up, find or create images to match.
There are some neat tools out there that can help you design images if you don’t have a graphics background, such as Snappa and Pablo by Buffer. These tools enable you to choose stock photos, add text and graphics, and download in a Twitter-friendly format.
Step 4: Use a Twitter scheduling tool
With your tweets written and images created, it’s simply a matter of plugging each one into your scheduling tool and setting them to go live at the right dates and times throughout the holidays. Easy!
(Optional) Step 5: Add in the right hashtags
It’s always a good idea to do a little hashtag research if you want your tweets to earn more exposure. However, this step is optional because often the most popular hashtags surrounding a live event like a holiday aren’t apparent until the day-of.
If you are able to quickly check in on Twitter’s Trending Topics on each day that you’re celebrating and include one or two in your related tweets, you’ll earn yourself more exposure.
And that’s all it takes to set up a holiday Twitter schedule! This method works for any holiday period, so don’t limit your scheduling to December alone. Happy holidays and happy tweeting!
Source: How-to Create a Twitter Schedule – Social Times
Regardless of their organization’s size, social media management has become one of the core focuses for marketers.
Having an active presence on most popular social platforms is as important as learning how to manage them effectively and make the most of their features and benefits.
Managing various different networks at the same time can be challenging and that’s where social media management tools come in handy. Such platforms let you keep an eye on and promptly reply to messages on social, monitor all your social accounts in one place, schedule posts in advance, and analyze your online activity.
There are plenty of tools out there, so choosing the right one for your business can prove difficult. For this article, I decided to have a look at the top 10 most useful and popular social management tools and ease your decision of choosing the one that suits your needs.
User-friendly and clean, Buffer is great for staggering content throughout the day across multiple social platforms: Facebook, LinkedIn, Twitter, Google+, and Pinterest.
If you’re looking for a simple and efficient management app for scheduling updates, helping you save time on administrating your networks, Buffer can definitely help.
Also, all available accounts (Individual, Awesome and Business) allow users to track engagement metrics such as shares, favorites, comments, and clicks, which can help you discover with little effort which are your best performing posts on social.
Buffer’s free Image Creation tool, Pablo, can help you create engaging images for your social media posts quickly, without any hassle. The app has stock images you can use, but there’s also an option to upload JPEG and PNG images. Very handy and worth trying out!
If you manage numerous social accounts with lots of followers, and have an interest in responding to comments/tweets and interacting, Buffer has its limitations, and in this case, it’s probably not the best option.
The Individual Plan is free, but you can also opt for one of their paid plans which range from $102 to $2,550 / year.
Integrated with over 25 social networks, Hootsuite is the right management tool for you if you are looking for engagement, great publishing and workflow features, analytics, and managing campaigns, all in one place.
One of its core strengths is definitely facilitating audience engagement. On a single dashboard, anyone on your team, in any region or department, can quickly respond to messages, mentions, and comments. There is also an option to save responses for future use, which can be handy.
Another useful feature is the ability to target your posts and share content with your customers based on location, language and demographic details, helping you reach and communicate with your online communities in a smart and effective way.
Due to its integration with Brandwatch (and uberVU?), Hootsuite is the ideal solution if you’re seeking to combine publishing and engagement with a social analytics solution.
Being such a complex and multifunctional platform, Hootsuite can be a bit daunting for social media rookies and it takes a bit of time to get used to. However, once you pass that stage and start exploring all its benefits, it’s all worth it.
There’s a free plan available, great for personal use, and also 2 additional options: Pro (from £6.99/month) and Enterprise, recommended for big corporations and organizations.
Spredfast allows users to monitor online conversations through keyword searches and it’s also recommended for managing multiple social media sites and its reliable publishing capabilities, as it also suggests optimal scheduling time.
If reporting is what you are looking for, Spredfast is unmatched. It provides advanced analytics reports and all data is clearly presented in formatted graphics which you can easily export.
Their dashboards are a good source for a quick reference of what is happening across your pages and it’s also very easy to track what type of content is performing best on specific channels.
For those who aren’t that familiar with social media, Spredfast requires a bit of a learning curve, and while there is an extensive amount of training documentation available, it can take some digging to find an answer to some user questions.
Using Percolate’s customizable marketing calendar, you can schedule content for multiple channels, organize and collaborate with team members on campaigns.
Its user-friendly interface makes it easy for you to find what you’re looking for. For instance, you can easily find all images that you have tweeted out or look at the calendar to find out how many times you have posted in a day across various social channels.
If one of your core focuses is content creation, Percolate is a great choice. It provides everything you need to build visually appealing content, such as access to Getty Images and your own built in media database.
The Brew, Percolate’s content suggestion feature is extremely useful for finding shareable content, which is a real time saver.
At the moment, there is no possibility to change time zones for different users, an issue which can be tricky to tackle if being part of a global team.
If you’re simply looking for a Twitter-focused managing tool, with a clean and responsive interface, Tweetdeck fits the bill perfectly.
Tweetdeck makes it easy to engage with streams and posts quickly and it is also extremely flexible, as it allows you to add all Twitter streams you’re interested to keep an eye on. Also, desktop notifications can be set up to make sure you respond to comments or questions in real time.
One of the best things about Tweetdeck is its search features. You can easily stay abreast of latest Twitter trends and join discussions about hot topics.
It is quite difficult to manage more than one Twitter account, and also, scheduled tweets including images can’t be edited. Lack of analytics can also be an issue, but I’d highly recommend this as a first Twitter management to use for beginners.
Using Twitter? Make sure you know about these super handy Twitter analytics features.
Sometimes, it’s easy to get overwhelmed by all the questions that arise when you’re creating or analyzing your Twitter strategy.
Who follows you? What kind of Tweets do they like (or hate)? How often do they want to hear from you? How quickly do they expect a response?
As an SMB Marketing Manager at Twitter, I hear these questions from a lot of businesses. The good news is you’ve got a great tool at your disposal: Twitter’s free analytics. With a few clicks of a button, you could be on your way to finding out what’s working (and what isn’t).
Not sure which Twitter analytics features you should be using? Below are a few you may not know about (but should).
1) Get monthly reports.
Your Account home provides a handy overview of your Twitter statistics, with monthly averages for engagement rates, replies, and more. So the next time your boss is asking for a wrap-up, you’re just a click away.
Want an even deeper dive? Visit the Tweet activity dashboard to see in-depth metrics for your individual Tweets. You’ll see stats like impressions and total engagements — and Twitter will even calculate your engagement rate, too.
If you click on a Tweet, you’ll see engagement broken down even further into Retweets, Favorites, clicks on media, replies, link clicks, follows, and more. If that’s still not enough data for you, you can download the data on your last 3,200 Tweets, going back as far as October 2013.
2) Uncover your influencers.
It’s not just about statistics — your Account home has even more in store! It’ll let you know who your top follower is every month, in terms of reach. You can also see whose Tweet mentioning your handle drove the most engagements. This is a great place to start when you’re looking to kick-off a co-marketing venture or find a business partner.
3) Get to know your followers.
Aside from the fact that they all made the (great) decision to follow you, do your followers have anything else in common? The followers dashboard is loaded with audience insights that can help you answer that question, and many more. You can track your follower growth over time, see their tops interests, and uncover their demographics. You can also benchmark your numbers against the total Twitter user base, and find out what makes your community stand out.
We’ve also recently introduced personas. This means that, in addition to your followers, you can now get to know specific audiences on Twitter such as parents, millennials, or small business decision-makers.
Once you find the persona that matches your desired audience, you can easily target them in an ad campaign — it’s just one click on your audience insights dashboard. Personas are currently only available to advertisers in the U.S., but we’re working to roll out this new tool more broadly.
4) Check analytics on your mobile phone.
Out and about, but with Tweets on your mind? You can hit the graph icon to check in on a Tweet’s engagements.
If you’re checking in on the Promoted Tweets in your Twitter Ads campaigns, you can go even further: the new Twitter Ads companion allows you to monitor and edit your campaigns from your mobile phone. You can change your campaign start and end dates, pause or resume a campaign, and edit your budget and bid.
5) Promote individual Tweets in 1-2-3.
Now that we’ve gotten you into the good habit of checking in with analytics.twitter.com every day, you’ll be ready when one of your Tweets starts to get noticed. If you see that something is resonating with your audience and racking up the faves and Retweets, it could be ready for a wider audience. With quick promote, you can click on the Tweet in your timeline or your Tweet activity dashboard, and promote it with just two clicks.
You’ll be able to target people who are similar to your followers, and those that are likely to be interested in the topics mentioned in the Tweet. You can also refine by geography, to make sure you’re quickly promoting content to the most relevant country, region, or metro area. Our easy budget slider makes it simple to choose the amount that makes the most sense for your business and goal.
We’re stopping at five, but once you start exploring analytics.twitter.com you’ll be amazed at how much you can learn about your content and your audience. Of course, data is only as valuable as the insights it brings to businesses, so take time to get familiar with all the reports and identify the best for your business. We’ll be sure to keep the dashboards actionable, easy-to-use, and up-to-date with new, helpful features. Deal?
Source: 5 Twitter Analytics Features You Might Not Know About (But Should) and first appeared on HubSpot on 4th August 2015 Written by: Jane Stecyk