Guest Posting and Link Building: My Warning

Warnings of who is asking to guest post

On Thursday 25th May 2017 Matt G Southern a well-known and respected writer at the Search Engine Journal published the article “Google Issues a Warning About Guest Posting to Build Links“.

I began to read the article hoping that an issue that happened to me recently would be mentioned, but it wasn’t.  This article is also a warning, but of a different kind when accepting guests posts onto your website for the purpose of forming genuine, respectful links.

However, as already stated in the published post by Matt Southern, the posts can be misleading and the links are in fact spammy.  This was what was quoted yesterday directly from Google.

Google has issued a warning to remind site owners about the dangers of publishing content on other sites for the purpose of building inbound links.

The company doesn’t frown on guest posts or syndicated posts in general, but lately there has been an increase in spammy links stuffed into these types of posts. That’s the reason behind this sudden warning from Google.

Distributing content on a large scale when the main intention is to build links back to your own site is strictly prohibited under Google’s guidelines on link schemes.

But what if there is another reason that people are approaching small businesses to guest post?  I, from experience, can tell you there is.

Is Guest Posting What it Seems?

I have been approached by email on several occasions over the years I have had my website asking if I accept guest posts.  Surprised at this as Virtuadmin.uk to be perfectly honest doesn’t have a tremendous amount of traffic, so together with other SEO (search engine optimisation) publishing guests posts is an ideal way to gain genuine backlinks to improve my SERPs results myself.

The person that contacted me introduced themselves to me as a “Content Writer & Editor” full of praise for my website and to quote in their opening statement “I am a business content writer and I chanced upon virtuadmin.uk“.

I am no website designer, personally, I feel that my website is somewhat amateurish but enjoy the challenges of attempting to improve it to what I consider a professional standard (not there yet but trying!); I am not a website designer but an experienced touch typist and transcriptionist!

Emails were sent back and forth, not very frequently, once every two weeks or so.  They would send an email to say they were working on my article and would email once it was ready for review and any edits I would like.

When the final article came back, I read through it very impressed, suggested some edits to the post, which were duly done.

In the meantime of waiting for the finished article to come back and then be published on this website, I decided to do a bit of research into the person that had contacted me.  I usually do this when I get requests to accept guest posts or infographics.

My Shock

I was horrified to discover the person that had initially contacted, maintained communications with me so professionally, written such a brilliant post I couldn’t wait to publish it, was my biggest competitor. 

Just to be sure of my facts, I looked for information on the person on the professional alternative to Facebook, LinkedIn and Tweeted the company directly to ask if they had a content writer of that name, to which they replied they had and gave me their email address!

This company did not just provide the service in the niche area that I am working solo as a transcriptionist and typist, but many other types of administration duties that can be outsourced and carried out online.  They are very established, very large.  In my mind, if someone chanced upon the article upon my website, I always reference guest post at the beginning, therefore technically I would have been sending business to them.

Personally, I just can’t help wondering for a company so large why are they trying to take out small-time work-from-home Mums like myself?  It’s not just that, why the underhanded way in which they approached me, not even volunteering the information of who they worked for as a Content Writer and Editor!

My Warning and Advice

My warning to anyone that is trying to genuine improve their website rankings without the budget of hiring SEO experts or other tactical ways of achieving page one on Google SERPs, if you are approached out of the blue, just like I was, be polite, the might be genuine but check them out.

How?  Firstly, Google or Bing is a great start.  If it is a common name like the person I was researching, narrow the results down with the details you have.  Location, their job, email address, alternatively LinkedIn.

Even with minimal information, I only had a name, email address and job title, for example, but believe me, you can research the person concerned, you can find out who they are that has contacted you to make this request it.

Hopefully, unlike my unfortunate experience, they are equally a small-time business or stay-at-home Mum or Entrepreneur looking to make genuine backlinks because you share a common niche area.

 

 

 

 

How to Save Valuable Time When Looking For a Transcriber

How to save time for your audio transcription
Save Time when you need a transcriber

Do you regularly use freelance portals like People Per Hour, Fivesquid and Fiverr to name a few of the platforms out there, to economically outsource your audio or video transcription requirements? Then read on there is important information inside!

As a freelancer offering very reasonably priced professional typing and transcription services, I visit daily the freelance platforms that I have active profiles on to search for assignments with potential clients that I can assist with in their typing or transcription projects.

It takes up a lot of my time, but frequently time after time that frustrates the hell out of me, to be honest, is the fact that businesses, entrepreneurs, students, or anyone that requires outsourcing to a transcription service, fail to put four important things that matter most to a transcriptionist: –

  1. Audio quality
  2. Number of speakers
  3. Length of the Audio
  4. Turnaround time/deadline

Quite often people needing audio or video transcribed are under the impression that touch typists can type at the rate of speech, and therefore as an example, a 20-minute audio recording would take a professionally trained transcriptionist, like me, 20 minutes to transcribe into text.  This is in fact not the case, please see my post and Infographic Audio Transcription Time Guidelines for more insight on this.

What Is Not Helpful

This is a typical example that I see day after day when people are advertising to get their audios or videos transcribed into text.

Time saving tips when advertising for a transcription service

This example is better than some, it describes the length of the audio which is a good start, the format they would like the transcript in, which is generally Word anyway unless the transcript it being used for video captioning.

But, this example does not state how many speakers the audio contains, or the quality of the audio.  These two factors will determine combined with the other two points highlighted above, the time it will take to listen and type the recorded speech into text.  There are other factors also, for instance, if it is a two-speaker audio is there a lot of cross-talking?  Are there any additional requirements within the transcript required, time-stamping for example.

Advice on Best Practices

When advertising for a transcription service vendor, or freelance transcriptionist, it is always best practice to give as much information as possible about the audio.  To get the best transcriber for the job, it would be very helpful attach a sample, or the audio itself, but this isn’t always possible for confidentiality reasons.

By doing this it saves the transcription provider time from having to contact you asking these basic transcription questions that they need to ascertain whether they wish to submit a proposal for the work or not.  Advertising the basic details, audio quality, the number of speakers, length and desired deadline, transcription service providers know what they are applying for.

You, as the contractor of transcription services then do not get delayed with your transcription, especially important when you have a deadline to meet.  It will prevent your service provider telling you they cannot fulfil their part of the agreement because of incorrect or missing details about your specifications.  It saves time for both parties concerned and speeds up the whole process with the transcriptionist having a clear understanding of the audio content from the outset.

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Transcription – Is It a Necessity For Your Business?

Freelance transcriber for business transcription

Do you need transcription for your business?

Yes, you do! Transcription services, freelance or provided by specialist businesses, transcription is growing in demand each and every day.

Advancements in technology mean quicker and faster, more capabilities and devices and so on, digital technology grows in cyberspace. This provides more opportunities for the transcriptionist to provide digital transcription services remotely at competitive cheaper costs. 

Transcribing is a niche skill-set that is not really spoken about but such a vital expertise that requires a lot of training, fast typing, and typing experience. Digital technology advancements are now enabling virtually anything to be recorded and if narration or natural occurring speech is within that recording then it should be transcribed.

Entrepreneurs, Business Coaches, Bloggers, Marketing Experts and much more are all utilising transcription services for the benefit of their businesses.  They record podcasts, videos, webinars and video blogs for clients and readers.  They hold teleconferences, teleseminars and business meetings for accuracy and productivity.  Eighty-eight percent of businesses say that video is an important part of their marketing strategy; all should be accompanied by a transcript. 

Here are the top 7 advantages of a transcript:

  1. It gives you a permanent hard copy of what was spoken. What if the audio recording got damaged, lost or recorded over by mistake?
  2. Instant accessibility for the hearing impaired to partake and absorb the valuable information.
  3. Using a Search Engine on the Internet can only search in a text it cannot search audio at this moment in time. (I’m sure it will come as image search is already available!) Adding an accurate transcript increases your chances of your audio, video, podcast, webinar being discovered because of the extra information held within that additional transcript rather than just the title and sub-title text for details about what it is about.
  4. Having a transcript gives you a document to refer to, scribble on, copy, make notes etcetera. Instead of searching through the audio for a certain point that caught your attention you can quickly scan through the transcript instead.
  5. Provides a great resource for repurposing content to create Tweets, blog post ideas, e-books, creating online courses or writing white papers.
  6. For marketers offering online e-learning courses, a transcript can be a tremendous incentive to encourage enrollment onto your program.
  7. For a Business meeting, it clarifies actions points for the participants and employees and also gives an accurate account of who said what during the session.
  8. Hopefully, these top seven advantages of hiring a transcription service for you to add a transcript to your audio or video has convinced you of the benefits to justify the initial cost of getting your recorded audio, video or other formats transcribed.

Virtuadmin offers a professional and secure quality low-cost transcription service; it is my passion to provide you with the most accurate transcript possible.  With over 20 years experience audio typing, transcribing and video captioning Virtuadmin are flexible and would love to work with you, either for either a one-off transcription or on a long-term collaboration.

If you would like to make an inquiry or get a free quote, there is a contact form in the ‘Contact Me’ section of my website and would be pleased to assist you.  All audios and videos are secure with Virtuadmin with the latest firewall protection systems for enhanced security.  Why not let me give you a quote? 

5 Advantages of Outsourcing Transcription Services by Carey Suante

How businesses can benefit from outsourcing audio transcription

To outsource or not to outsource transcription services?

Many companies and individuals including law firms and real estate firms, construction firms, entrepreneurs, speakers, coaches, are choosing to outsource transcription services because they understand and realize the advantages of outsourcing.

Services like audio transcription requires huge investments if you want them in-house.  Transcription is also a niche skill set.  There are not that many people with the required skills and competence for transcription.  When you consider the wages, benefits and overhead of a dedicated transcription department  in-house it is very expensive for any company.  This is why many companies are choosing to outsource their transcription needs.

The digitalization of the recording equipment such as smartphones with voice recognition, secure online connections and a skilled freelance labour pool has made the outsourcing of transcription an attractive option for real estate firms, professional firms and law firms and other who record important meetings, telephone calls, interviews and the like.

Let’s take a look at the advantages of outsourcing transcription services to your organization.

At first glance, it would seem that opting to outsource transcription services would add cost to running your practice or decrease your company efficiencies. Not true. Advantages of outsourcing transcription services to a third party outweighs any perceived disadvantages.

5 advantages of outsourcing transcription services for your business:

1. You only pay for what you need, when you need it: Your transcription volume and requirement will fluctuate. Most companies will not need large volumes of transcription carried out on a regular basis.  This leads to transcription volume peaks and troughs. This fluctuating nature of your transcription requirement means it’s difficult to ascertain how many in-house transcriptionists you need to transcribe.  Keeping the least number of transcriptionists will mean they don’t cope in times of peak and keep enough transcriptionists to cope when your transcription volume peaks means your transcriptionists will be underused when the volume falls. So having an in-house transcription department is a bad idea.

Advantage of Outsourcing: You literally only pay for what you need as most transcription services only charge by the minute or by the line rather than the hour, and they are flexible in terms of capacity.

2. Outsourcing transcription saves money: The cost savings in outsourcing transcription instead of employing full-time transcriptionists in-house is significant. In the US a full-time secretary earns approximately $34,000 per year. Therefore, monthly expense on one full-time secretary is $2833 and this is excluding expenses on space, furniture, computer, electricity, Healthcare, insurance on this employee.  Also consider this transcriptionist will take time off for annual leave and illness, and you could be looking at savings of more than 30% of the expense by using an outsourced provider.

Advantage of Outsourcing: An outsourced transcription provider provides expertise and a specialised skill at a fraction of the cost you would need if paying for an in-house transcriptionist.

3. Access to experienced staff: Transcription is not an easy job. It requires focus and attention to detail as well as a keen ear. Using less experienced staff can result in inaccuracies and delivery delays.  Transcription expertise is a rare skill too.

Advantage of Outsourcing: Transcription companies are specialized service professionals. They are experts in transcribing audio to text. By using professionals you gain access to their skills and knowledge to give you a quality outcome. By using an outsourced transcription service, you’ll tap into a huge bank of experience for a small percentage of what you would otherwise have to pay.

4. Flexibility: Success in the your industry requires managing rapidly changing environments.  Transcription providers give you the flexibility to meet these rapidly changing conditions. The challenges for businesses include varying transcription volume, different turnaround times for different projects and cases, adding new services and departments, contraction, report format changes, etc.  These are a few of the curve balls a flexible transcription vendor can help your practice navigate.

5. Outsourcing transcription frees up time for your staff to develop other skills: Transcription is a specialized skill. Not every secretary or admin person can transcribe with accuracy and expertise. Most employees have skills that are better suited to other activities.

Advantage of Outsourcing: Outsourcing transcription means your personnel is used more efficiently and productively with minimal investment. This increases productivity and saves costs.

These are 5 advantages of outsourcing transcription that can help your business be more productive, profitable, efficient and competitive. We haven’t touched on the advantages of outsourcing transcription in terms of customisation, automation, universal access and standardisation, workflow process and branding for your business.

[This post first appeared on www.transcriptionpro.net on May 26th 2015]

*Virtuadmin would love to assist with your transcription needs.  See testimonials from very happy clients who have outsourced their transcription and typing to me.  If you would like a quote on your audio or video for transcription there is a contact form in the “contact me” section.  Have you outsourced your transcription before? If not, it’s very easy and simple, just send me a message and we can take it from there.

 

Limitations in Interview Transcription

Limitatioins on Interview TranscriptionInterview Transcription Prone To Errors Due To Certain Limitations by Ritesh Sanghani

Interview transcription looks quite simple but in real life, it is very a complex and an intricate task. It should be noted that mainstream semi-structured and structured interviews necessitate a comprehensive transcription that needs to be accessible by the interviewee to scrutinize for respondent authentication.

Sociolinguistic research being the exception to the rule wherein the transcription needs to be understood from speech to print. It should be transformed in a manner that satisfies the interviewer and interviewee.

Interview Transcription Considerations:

Transcriptionists need to artificially augment the language for lucidity and suitability. It is significant to take note that ethics should be taken into consideration while conducting transcription validation and understanding the requirements of the respondents. There has been a lot of debate on types of interview, questionnaire design, benefits and limitations of audio recording, but the very insignificant proportion has been written about transcribing the interview.

According to Holstein and Gubrium, 1995, p.78, “If conceivable the research needs to be taken into consideration for audio or videotape interviews. The tapes can be used after for transcription for close scrutinization. There is nothing mentioned about whether the transcription of an interview from spoken to written word can be problematic.

According to Rubin and Rubin, 1995, p86, “It is very significant to note how transcription was developed and how the transcriptions were substantiated. It should also be noted that transcription should integrate pauses and other non-verbal hints of what happened. If the transcriptions are in final revised drafts of the tape recordings, you should also consider what was left out.”

Selections for the treatment and conduct of transcriptions need to be followed up but the situations under which these selections about editing and verification should be made are ignored. It is a known fact that structured interview consists of closed questions and the interviewer will finish the transcription throughout the progression of the interview. There is no need for audio recording.

For different types of interviews, a wide array of linguistic features needs to be figured out like tone, emphasis, body language, the setting and so on. It is very important to take into consideration interviewee’s comprehensions and views. Woods (1996) and Bell (1993) recommend varied methods of partial transcription where the researcher preserves comprehensive interview notes and has critical passages of the tape transcribed. According to Rubin and Rubin (1995), “It is an embarrassment when you tape for preciseness and then do not have a comprehensive transcription at the finish line.”

The Specifics of Interview Transcription:

Interview transcription can become one of the most tedious jobs that you will ever come across. It is very tough and extensive and requires a lot of concentration. Nearly around 6 hours need to be spent on each recorded hour for interview transcription. According to MCLELLAN, MACQUEEN and NEIDIG (2003), “Unsuitable and insufficient methodology of conducting transcriptions can lead to holdups in scrutinization and research conclusion, even presenting chief errors in the findings. This leads to failure in the attempts to enhance the efficacy of transcription which leads to greater delays.”

A research conducted by MEHRABIAN (1971) showcase that approximately 7 percent of information carried out by direct face-to-face communication is done through words alone and there is an approximate value of 38 percent which is integrated by vocal tones that enhance the information transmitted. But because it is very intricate to interpret symbols the procedure of transcription sometimes loses out the meeting of conducting transcripts.”

According to BAUER and GASKELL (2000), conversation analysts “We have created symbols that help in interpreting the missing pieces. There are certain symbols that have certain meaning but can be difficult to gauge and can be time-consuming but can be utilized to gather the missing pieces of information.

There Can be Different Reasons for the Interview Transcription Errors. The TWO Prominent Reasons Being Equipment Failure and Environmental Hazard.

1. Equipment Failure:

About 10% of interview transcription errors are prone to equipment failure. There are bound to be some equipment failure when you conduct interview transcription. Whether, it is the recorder or camera stopping, batteries dying, electricity going out or other issues. Hence, it is very important for transcriptionists to have a traditional backup plan of pen and pencil. To avoid this embarrassment it is important to evaluate all equipment before the interview. It is also significant to have additional batteries at your disposal and a camera or third recorder just in case if there is some problem with the recorder.

2. Environmental Hazard:

Approximately 15% of interview transcription errors occur due to environmental hazards. Background noise is one of the most deterring factors disturbing the transcriptionist. The background noise may or may not be the only thing hampering the productivity of the transcriptionist. It can also be the sensitive microphone of the camera or recorder that intensifies the sound which hampers the transcriptionist to understand the conversation.

When the equipment is turned on and off the relentless disruption also breaks the rhythm of the transcriptionist.  In order to avoid an environmental hazard, it is imperative for the transcriptionist to sit at a quiet place. It is also significant to have recorder or microphone close to record the conversation.

Oliver, Serovich, and Mason, authors of “Constraints and Opportunities with Interview Transcription: towards Reflection in Qualitative Research” (2005) claim that their differences between naturalism and denaturalize.  Naturalism is when every word uttered is transcribed in a comprehensive manner while denaturalize is when the characteristics elements of speech encompassing stutters, pauses, nonverbal, and involuntary vocalizations are eradicated.

There is no fixed pattern of conducting interview transcription.  Sometimes transcriptionists utilize a combination of both these methods.

This article was originally posted on http://www.hitechbpo.com/ August 12th, 2014

Image Credit: http://blogs.discovermagazine.com/notrocketscience/files/2010/08/Microphone.jpg

 

What is Audio Transcription?

Transcribing is the art of listening to audio and converting the spoken word into a written, readable form.  Sounds easy right?

Just listen and type.  Not true.  

One who transcribes has worked hard to gain the skills and experience necessary to perform this task.  An audio file (MP3, WAV, DSS etcetera), which let’s say is 15 minutes in length, can easily take an hour or more to transcribe.  

The transcriptionist doesn’t necessarily have to be fast at typing (it helps, though!) but must have expert listening, spelling, and grammatical skills.

Listening skills mean you understand:

• More than one speaker
• Heavy accents
• Coughs, stutters, uhs,uhms (known as verbatim)
• What the speaker is saying (accurately typing technical terms)

Grammatical skills you have:

• Excellent spelling
• Can differentiate between English and American English spelling
• Excellent grammar
• Know how to paragraph the content

As well as the above, if your client doesn't provide you with a template to transcribe directly into, then you need to know how to set-up your Word (or the format you are using) document page correctly.

To help you understand and remember what audio transcription is, I have designed an Infographic.  It was created and designed by me, the writer, 3 years ago.  It has now had a revamp in style to be 'up-to-date' but the content is the same.

 

Transcription acronym by Virtuadmin