Hiring a professional and affordable transcription service like Virtuadmin will give you a valuable transcript for your video providing accessibility, indexing and higher search engine results.
Digital Audio Transcription & Typing Services
Hiring a professional and affordable transcription service like Virtuadmin will give you a valuable transcript for your video providing accessibility, indexing and higher search engine results.
Video marketing, video viewing is the new content marketing, it is everywhere. What’s more is, it has evolved dramatically over the last 10 years. From the age of desktops to laptops, viewing videos has become even more portable, where they can be viewed by anyone, anywhere, with a hand-held device or tablet.
As marketers are embracing these new ways of visually showing their potential customers what their service or product is about, it delivers what the customer wants to see, when they want to see it.
So where is the link between Video marketing and it’s bright big future in content marketing with transcription services? Transcripts.
Transcripts that are you produced from the speech content in your marketing video have tremendous value. When uploaded to YouTube, for example, it enables Google search engine bots to have more information about the content of your video. Also by uploading an additional transcript, your video will be indexed by Google more accurately due to the keyword rich text it can now read. Effectively, from the transcript text, they can read about your video content and will rank higher in Google SERPs (search engine results pages) as a result.
If these big number percentage predictions and the facts as they are stated in Forbes, as a freelance transcriptionist, I see the way forward for video content marketing as building and forming relationships with transcription services.
I approach many video marketers online regarding adding a transcript to their video, they claim they are happy with the automatically generated captions that their video hosting provider applies when they upload a video.
However, it’s not just about captions for the hearing-impaired, what they do not realise is that Google and all other search engines DO NOT index video’s. The video hosting platform may automatically generate captions but search engines do not index them for search engine optimisation due to them not being reliable enough for indexing purposes.
Therefore, creating a transcript, for a freelancer trying to build up their business, or marketer building up their video marketing business, anyone with a low budget, small business, start-ups, freelancers really do provide quality services at a much smaller cost proportionate to specialist transcription vendors and video captioning agencies.
The way forward to getting a quality service for a fraction of the price is using virtual assistants, and they are very versatile in their abilities and skills and many have grown and developed their experience in this new digital age.
For a fraction of the price, contracting a virtual assistant with transcription skills, or a freelance transcriptionist can be your best asset for your video content marketing strategy for the duration of the campaign. To find a reputable typist or transcriptionist, from my experience, I can recommend People per Hour, Fivesquid and Fiverr.
If you know that you are planning a series of videos, no matter how short or long in length, or how frequently, building up a rapport with a transcriptionist, will create a rapport that builds trust. You are assured of creating your video, while the transcriptionist, in the agreed timeframe, will deliver the transcript back to you.
A virtual assistant wth transcription experience, such as myself outsourcing under the brand of Virtuadmin, can be a big asset and contributor to the success of your video content marketing campaign. I brand myself because I am not just a transcriptionist, I can copy type documents and recreate them quickly. I can also compile Health & Safety Manuals for the completion of commercial buildings, but that was in another life in construction before freelancing. You never know what hidden talents of a virtual assistant can help and assist you.
My qualifications are in Information Technology, Bookkeeping, Secretarial and Construction. Since the advancement of technology and quick growth of the internet and social media in the last 10 years, my past experience is among things, copy-typing a unique authour’s book, captioning a series of juicing videos (one example can be viewed on my home page, select CC for the captions to appear), social media management But in the last couple of years equally split equally between copy-typing and audio or video transcription.
A professional transcriptionist, if using professional software like myself, Express Scribe Professional software can play video via their software player, type into text and create your transcript a text format (.txt) document that will be uploaded to your video host hosting platform and gain higher quality recognition from search eng bots.
So videos future for content marketing? Look at the bulleted facts and figures about video as the future of content marketing, then remember that the one advantage for your marketing video is to add a transcript. It instantly boosts search engine optimisation and not only that, there are other valuable assets to a transcript Take content from the transcript and create Tweets, Facebook posts, topics to go deep into in a blog post.
Being on a tight budget it’s always about cost, but the value of a transcript for your video marketing now and in the future has to be, has to be weighed against the initial investment, when you think of the alternatives that it can be used for, in conjunction with promotion and separate for blog posts.
Top marketing professionals have voiced their opinions of YouTube Marketing for this coming year, 2017.
In an article written by Lisa. D. Jenkins, in Social Media Today, where the Pros have made their predictions in what they think will happen to video marketing. Although they are talking about YouTube, the second biggest search engine to Google, it is largely about video marketing for businesses and the marketing direction it could take.
These are all valid predictions, YouTube is a great way for increasing visibility of your product or service, and love when these predictions come out in the early parts of the year, this year being no different.
The 9 Top YouTube Predictions for 2017 by the Pros are:-
With statistics in 2016 for the total number of hours of video watched being 3.25 billion, combined with the vital fact that YouTube and other video hosting platforms do not index videos with automatically generated captions.
What does this mean for marketers, entrepreneurs and anyone else wishing to utilise the power of video marketing on YouTube and such like? Upload a transcript in the format of a text (.txt) file to your video.Video search engine bots, just like Google crawler bots that are curious about your content and how to index it, therefore getting higher search engine rankings, cannot read images, GIFs or hear the audio speech. What the SEO bots rely on when the post is not in a contextual format, is text, tags, meta and other more in-depth search engine strategies.
YouTube search engine bots, just like Google crawler bots that are curious about your content and how to index it, therefore getting higher search engine rankings, cannot read images, GIFs or hear the audio speech in that video. What the SEO bots rely on when the post is not in a readable text format containing keywords, tags, meta and other more in-depth search engine strategies.
In number 3 on the predictions list, YouTube embraces quality over quantity, adding an additional transcript immediately tells YouTube about your content, therefore giving it a higher quality rating over others that have no transcript at all.
Number 5 on the predictions list, ‘YouTube Marketers Focus on Educational Content Delivery’ expert Zontee Hou’s prediction, explained “instead of the 30-second video demos of recipes that have taken over Facebook, success on YouTube will require companies to create 1- to 5-minute in-depth demos, courses, and series that answer the viewers’ questions”.
So for educational content that you want to be visible to everyone, even if it is 5 minutes long, you could add a transcript to it for just £5 if you are paying in Sterling, or $5 if paying in United States Dollars.
With The total number of people who use YouTube – 1,300,000,000 and over 30 million visitors per day, can you afford not to add a transcript?
If you have any questions at all about how to add a transcript, how to create one, or about my video transcription service, please do not hesitate to get in touch.
Most college and university students who use closed captions and transcripts on video and multimedia find them helpful as a learning tool, despite them not regularly being made available, according to new research from Oregon State University.
One of the first surveys of its type, of 2,124 students across 15 public and private universities nationwide, found that 98.6 percent of students say captions are helpful, with 75 percent of them noting that they use captions as a learning aid in face-to-face and online classrooms. For video transcripts, students referenced the tool as a learning aid 85 percent of the time.
More than half of students surveyed said captions help by improving comprehension. The most common reasons students use captions are to help them focus, retain information and overcome the poor audio quality of the videos, while transcripts are often used as study guides and to find and retain information.
The national study, conducted by the Oregon State University Ecampus Research Unit in collaboration with 3Play Media, also shows that among the students surveyed, only 13 percent had registered with an office of disability services and less than 12 percent require academic accommodations. Of all respondents, 19 percent cited having difficulty with hearing and 37 percent have difficulty with vision.
"Many people associate the use of closed captions and transcripts only with disability accommodation, and that can mean they are not made widely available," said Katie Linder, director of the Oregon State University Ecampus Research Unit and author of the study. "One hope for this study was to help educate university administrators about how a range of students are using these tools, and that making them more available could help more learners."
According to Linder, closed captions and transcripts are now a legal obligation for universities that receive federal funding when they create videos for courses and for institutional purposes, to ensure that students with disabilities have equal access.
"Despite this, many institutions do not understand the legal obligation, or they only associate these tools with disability accommodation and do not consider how they could be helpful to all students," Linder said.
The study found that almost 100 percent of survey respondents had at least one course, either face-to-face or online, that included some video content. However, more than one-quarter of respondents were unsure about the availability of closed captions and almost one in five were not sure about the availability of transcripts of the videos in their courses.
"Not only is captioning often necessary for accessibility compliance, but, as the study shows, 75 percent of students use captions as a learning aid to improve their focus, retention, engagement, and comprehension when watching videos for class," said Lily Bond, director of marketing at 3Play Media, a company that provides closed captioning, transcription and subtitling solutions.
"As the use of video in higher education becomes more commonplace, making captions and transcripts more widely available should be a priority for institutions."
The survey was voluntary, conducted online and contained 46 questions. All study participants were college and university undergraduate and graduate students, mainly undergraduate, over the age of 18, and the majority of them came from the public, four-year institutions.
"In many ways, this study is just scratching the surface of what we know about how students use and perceive closed captions and transcripts in the college and university classroom," Linder said. "Additional research related to student use and perceptions of closed captions and transcripts is welcomed and encouraged."
A summary of the findings is available online at http://bit.ly/2eKmswJ, as well as a downloadable version of the full report.
* This report first appeared on http://phys.org/news on the 1st November 2016.
** Header image designed by Virtuadmin
For me it has meant I no longer travel out to work in an office transcribing, I can now freelance from home turning recorded audio into a digital Word document or Text file for videos. It is not easy always writing proposals for transcription work on freelance sites like People Per Hour and Fivesquid. It’s also not easy requiring to be paid in pounds and not dollars. Audio or video transcription is usually charged by the audio minute or audio hour. Some transcription companies charge by the line or page, but for me, it is easier for potential customers to know what they are going to be paying for their audio or video to be transcribed. Charging by the line or page it is not possible to know what you are going to pay until the audio or video has been transcribed.
Because of advancements in technology, it is there much easier to record speech, seminars, interviews…well just about anything really. Anything that is recorded that contains speech, or videoed and contains speech can be now transcribed digitally. It takes a matter of minutes for the transcriptionist to download an audio in mp3 format or a video even in mp4. They will upload this digital file to their professional software and start producing your transcript.
One of the advantages of a transcript giving it value is that you then have a permanent digital record, or if you choose to print the transcript off, you have a permanent hard-copy of the recorded audio. The audio may get corrupted or accidentally deleted for example, but by having a transcript you will always have the information from the content of that audio or video.
Another valuable aspect of a transcript is that you have something to refer to, make notes on, instead of trying playing and fast forwarding trying to find that certain part of the audio that you are looking for.
You can add a transcript produced in a .txt text file format to your video. This is an especially economical “do-it-yourself” method of enhancing your video’s search engine optimisation. Why? Because the transcript will be keyword rich and full of content that is relevant to you niche because of the nature of the speech contained in that video. Search engine bots and crawlers have a lot more information from the text transcript that has been uploaded to your video. It doesn’t have to rely on just a headline and possibly sub-headline, it has a whole transcript to know what your niche subject area is. Because of the transcript SEO bots will then rank your video higher in search results in your niche.
If you are a mentor or coach, a transcript is something that could be offered as an incentive for potential clients. They would be able to build up the mentoring or coaching session transcripts as a course for themselves to have and always refer to, for whatever reason they hired your mentoring or coaching services in the first place.
A transcript is a great way to get new blog post ideas from or social media posts. Say you listened to a great podcast, if you go that podcast transcribed you would always have that knowledge from the podcast to refer to. It’s certainly easier visually to find a certain part of the audio than playing back and forth.
Meetings that are recorded and then transcribed are a fantastic way of ensuring that what was discussed in the meeting is carried out in full. No excuses for the participants to say they didn’t make the notes correctly of what they were supposed to be doing. Everything from that meeting would be in a transcript to enable the better efficiency of duties to be undertaken.
Transcripts are especially helpful for the partially or totally deaf community. They are so valuable to be able to also understand what was in the webinar, podcast, interview along with everyone else. A text file added to a video with then automatically produced closed captions. These can be turned on during any part of the video; very helpful for deaf people. You may have created a marketing video with a voice over, having the option to have closed captions not only gives the deaf or hard-of-hearing community the opportunity to read what your video has to say, but at the same time it will automatically rank high in Google’s search results because the information gives the crawlers more information, as I described earlier.
Those are just a few examples of the reason why getting your audio or video transcribed is so important and it shouldn’t cost you the earth. See my infographic 7 questions to ask your prospective freelance transcriptionist. It’s an infographic to help anyone out there considering using a freelancer. The aim is to help you filter out the amateurs that could potentially cost you time and money, to hire a professional and get value for money.
Digital transcription is a growing industry, but there are people out there trying to make extra money typing and not really understanding that transcription is a professional skill and art. It takes many years of touch typing practice to be able to type at the same time as what is being spoken.
Transcripts can take certain formats; a one speaker audio would be set-out in a Word document differently to say an interview with two or three people. A professional will know from the start of the audio or video how to set out the document, whereas an amateur may not. If you get a poor, inaccurate transcript then it is going to be pretty useless to you, it will also have been a waste of time and money.
As a freelance transcriptionist working as Virtuadmin Transcription service my rates start at 50p per audio minute for up to 2 speakers in the audio or video. So an hour’s audio or video would cost you £30 to be transcribed. What the freelancer charges per audio minute or audio hour is entirely up to them and how they value their skill. I type at 70-80 words per minute with 98% accuracy and could charge more, but I’m here as a freelancer to be fair in my pricing whilst delivering the most accurate transcript in the best turnaround time possible.
One hour’s audio that is of good clear audio quality, no more than 2 speakers and no background with good speech clarity, would take me approximately 4 hours to transcribe. So I would advise any potential customers that it would be delivered in 24 hours. If I have queued audio’s I communicate this straight away to you so that you are not left wondering when to expect your transcript.
I love my job helping anyone and everyone either enhance their SEO for their video or producing a transcript from audio, I really do enjoy listening and typing. If you would like to get a quote for an audio or video, or even hire my transcription skills directly please click here>>>http://bit.ly/1TqN9j1
Can you think of any other valuable uses for an audio or video transcript? Please feel free to comment below this post. Thanks for reading and hope it has helped put the value of a transcript into some sort of perspective.
Written by: Virtuadmin
Date: 10th May 2016
US Airlines are being urged to add closed captions to their video’s during long-haul flights to aid hearing impaired passengers. This was highlighted by Sen. Tom Harkin (D-Iowa)
But there are other advantages to adding closed captions to videos not just for long-haul flights but for video as a whole and its use in the digital world. Some video marketing statistics for 2015 courtesy of Eric Guerin is the founder of Adelie Studios.
Closed captions are the text version of speech being spoken in the video and “closed” means that is it a choice for the viewer to select the option for “closed captions”. Video captions are also useful when in a quiet environment and the sound is required to be muted for example in hospitals or when it is difficult to hear what is being said.
Subtitles, however, are used for translating a foreign language on a video into another language for example English to Spanish or French to English. Closed captions are required for broadcasting on Television while subtitles have more specific constraints on them for their use.
So as video is such a powerful tool in this digital age video captioning can bring more awareness of your video’s existence in Search Engine Results Pages. Just adding an accurate transcript to your video gives so much more information to Search Engine bots it will rank higher over others with just the basic title and possibly a brief description.
In YouTube, you can edit the speech of what is being said by the person or persons in the video. However, this can be quite time consuming if it is a quite a lengthy video and you are not a transcriptionist or typist! Hiring a transcriptionist can be a cost efficient way and of one of the easiest way you can immediately enhance your video’s awareness to search engine bots.
Accurate closed captioning and subtitling will not happen without a conscious effort and a great deal of time. Virtuadmin Transcription can assist and provide you with “error-free” closed captions.
How can you avoid common errors for video closed captioning? Hire Virtuadmin Transcription for your business transcription services for companies of all sizes — we will assist you with any queries you might have about how to add closed captions and subtitles to your videos or a closed captions file for you to upload at your convenience.
What is your opinion of closed captioning? Do you use closed captions or subtitles with your business or marketing videos? Why do you or why do you not? Please let us know by leaving your thought and sharing this article with your colleagues and business connections. Visit our website www.virtuadmin.uk or comment on this post, it would be great to hear your views.
– J. Doughty | Virtu@dmin
6th February 2015