What does a transcriber do and what is audio transcription?

Outsource freelance transcriptionist

Recording interviews, conversations, meetings and such like is easier now than it ever has been.  Technology has advanced so far where now we can record on our smartphones at the touch of a button.

Using modern technology in this way, as a back-up for detail discussed in a meeting, for example, or interviewing someone for academic study or a journalist interview.  Most of these recordings are made with the intention of converting them into text, and this is what’s known as audio transcription.  Audio and Video Transcription is the skilled art and process of converting recorded speech into written documents, commonly called transcripts.

Foot pedal for audio or video transcription
Transcriber’s Best Friend the Foot Pedal

Producing a document or transcript can be very time-consuming, even for the quickest of typists, without specialist transcribing software and a foot pedal to avoid taking your hands off the keyboard, rewinding even for a few second to replay can be difficult and frustrating.

This is where outsourcing your recorded audio or video to a general transcriptionist (depending on the subject area) can be very beneficial.  The time it saves you, against the cost of a freelance transcriptionist will be to your benefit.  You will, in an agreed time, receive an accurate transcript that has been transcribed manually, directly from your recording.

The Transcriber’s Role

“A transcriber is someone who writes down what someone else is saying.” 

Initially, a transcriber was a person that wrote things down in shorthand, but this art is dying out.  Technology and the fact it isn’t taught anymore means, unfortunately, this art of note-taking is no-longer used.

Instead, recordings made on your laptop or tablet, for example, can then immediately be uploaded to your transcriptionist, via email or a sharing application like DropBox or Google Drive.  They then download the audio, upload to their professional software player and begin to type what they hear in the speech content into a transcript for you.

As part of the transcriber’s role, unlike years ago where commas, full-stops and new paragraphs were dictated, in today’s advanced world, an experienced transcriber will insert the appropriate grammar for you, as a matter of course during typing.  This is certainly something here at Virtuadmin that I do for clients; it is a natural thing to do.  Without it, I cannot read if the transcript makes sense or not.

How long does transcription take?

A professional touch typist should be able to type in the region of 75 words per minute.  At this speed, the industry standard states a minimum of 4-5 hours to transcribe 1 hours recorded audio or video.  However, there are other factors that the client and transcriptionist need to consider regarding the audio for transcription.  They are:-

– The speed at which the participants of the audio are talking

– The number of participants in the audio talking (cross talking)

– The clarity of the recording (background noise, phone interview, interference)

– The speech clarity of the participating speakers (accents, speaking English as a second language, mumbling, no close enough to the microphone)

These are the variables that will add time to transcribing an hour’s recorded audio.  It is difficult to say how much time should be allowed for these variables, so it is worth keeping in mind that a professional transcriptionist cannot type at the same rate as the average person talking, no matter how fast they are.  People generally speak 4-5 times faster than what an experienced transcriber can type. 

How to hire a professional transcriber?

Professional transcribers can commonly be found on freelance websites, People Per Hour, Fivesquid, UpWork, are examples of these.  Using these types of websites gives you the ability to see the service provider’s feedback, as well as protecting your money against a poor job, or no delivery at all.

There are transcription companies as service providers; they are specialist businesses that only provide the transcription.  The employ teams of transcribers, either remotely on in-house.  (You don’t get the same direct contact with your transcriptionist as compared to using a freelancer.)  These are a self-service type website, you upload your audio and either pay a deposit of invoice after the audio or video has been completed.

Another option is to contact a professional transcriber directly.  Search on Twitter, LinkedIn, Facebook, Pinterest, and Instagram to mention a few social networks as a source to find a transcriptionist.  Search by a hashtag #transcriber or #transcriptionist and up will pop the latest tweets, on Twitter for example.

If you choose to contact directly, saving yourself time and money from not using a 3rd party freelance website like People per Hour, for example, there are some questions you can ask them as tips as to how professional and experienced they are.  Someone may think they can type quickly, but listening to an interview, for example, can be very tricky to rewind a few seconds without a foot pedal and professional transcribing software, like NCH Software, something Virtuadmin has had for many years.  (When I downloaded the free version you couldn’t use a foot pedal with the software, you had to purchase the professional version!)

What rates do transcriptionists charge?

For audio transcription by an experienced transcriber, you would usually pay by the recorded audio minute.  The rates vary from company to company or transcribe to transcribe.  But, charging in this way helps you know the cost from the outset.  Here at Virtuadmin for example, my rate starts at 60p per audio minute for a single speaker audio that is of very good quality.  It is 70p per audio minute for a 2-speaker clear clarity recording.

It is usual for a speech-to-text service, either company or freelancer to add on per minute, 30-minutes or per hour for audios that contain background noise, or the speech clarity is difficult to hear, for example.  For these types of audio to be transcribed the transcriptionist must first get the audio to a quality that is suitable listening volume.  This can take sometimes a few hours for this, so don’t think if you have a difficult audio that they are just looking to increase the cost, it is genuinely time-consuming to repair a recording to suitable levels for a transcript.

Conclusion

A transcriber is a professional touch typist that listens to recorded speech and types what they hear.  A professional will insert the necessary grammar, and intelligently paragraph where necessary within the transcript.  A transcriber will touch type between 50-80 words per minute (WPM) and would usually take 4-5 hours to transcribe one hour of recorded audio, as an approximate guide.

A transcription company that hires typists either remotely or in-house will probably have a higher fee, due to their overheads and profit before paying the transcriptionists.  It is more usual for a professional freelance transcriptionist to be more affordable due to their fewer overheads.

Dealing with a transcription company you don’t always get the direct communication or personalisation as with using a freelancer.  An independent transcriber, either working with them directly or through a freelancing website and working with them, you can expect more flexibility. 

Most freelance transcribers will accommodate a template if you have one, or use their own if you don’t.  If there is noise interference, you can discuss with them.  For another example, let’s say you only wanted a certain part of the audio transcribed, or a certain part time-stamped for ease of reference.

Using a freelance transcription service, like Virtuadmin for example, is the quickest and most affordable way to go.  Work is usually turned around as soon as it is received, therefore, approaching a freelancer offering a transcription service, they are most likely in a position to start it immediately, rather than wait in a queue for one to become available with a transcription service company.

An easy account of how important transcripts are for videos

Using video in your content marketing strategy is being talked about everywhere today.  People are not searching for a product or service online via their desktops or laptops as much as they once were, mobile phones, phablets and tablets have advanced so much these are quickly becoming the most popular devices to view videos, especially via social media channels like Facebook and Twitter.

Videos can be used in a variety of ways; short explainer videos, adding one in an email, embedding one on your website's landing page.  They are a great way of driving traffic to your website where potential buyers of your product or service get to explore what you have to offer even more.

With video broadcasting becoming more and more popular it is projected to claim more than 80% of website traffic in 2019, so the question is how do you get your video to rank higher in search engine results pages (SERPs) above everyone else's?

The answer is a transcript.

To help everyone who is considering the use of video in their marketing plan, or maybe just starting out, for remembering how important it is to add an accurate transcript, I have designed and created an infographic acronym please see it below.

Acronym of Transcripts
Transcripts are important for video marketing search engine optimization (Background image by Freepik the acronym was created by Virtuadmin.uk)

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Designed by Freepik

 

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How to Save Valuable Time When Looking For a Transcriber

How to save time for your audio transcription
Save Time when you need a transcriber

Do you regularly use freelance portals like People Per Hour, Fivesquid and Fiverr to name a few of the platforms out there, to economically outsource your audio or video transcription requirements? Then read on there is important information inside!

As a freelancer offering very reasonably priced professional typing and transcription services, I visit daily the freelance platforms that I have active profiles on to search for assignments with potential clients that I can assist with in their typing or transcription projects.

It takes up a lot of my time, but frequently time after time that frustrates the hell out of me, to be honest, is the fact that businesses, entrepreneurs, students, or anyone that requires outsourcing to a transcription service, fail to put four important things that matter most to a transcriptionist: –

  1. Audio quality
  2. Number of speakers
  3. Length of the Audio
  4. Turnaround time/deadline

Quite often people needing audio or video transcribed are under the impression that touch typists can type at the rate of speech, and therefore as an example, a 20-minute audio recording would take a professionally trained transcriptionist, like me, 20 minutes to transcribe into text.  This is in fact not the case, please see my post and Infographic Audio Transcription Time Guidelines for more insight on this.

What Is Not Helpful

This is a typical example that I see day after day when people are advertising to get their audios or videos transcribed into text.

Time saving tips when advertising for a transcription service

This example is better than some, it describes the length of the audio which is a good start, the format they would like the transcript in, which is generally Word anyway unless the transcript it being used for video captioning.

But, this example does not state how many speakers the audio contains, or the quality of the audio.  These two factors will determine combined with the other two points highlighted above, the time it will take to listen and type the recorded speech into text.  There are other factors also, for instance, if it is a two-speaker audio is there a lot of cross-talking?  Are there any additional requirements within the transcript required, time-stamping for example.

Advice on Best Practices

When advertising for a transcription service vendor, or freelance transcriptionist, it is always best practice to give as much information as possible about the audio.  To get the best transcriber for the job, it would be very helpful attach a sample, or the audio itself, but this isn’t always possible for confidentiality reasons.

By doing this it saves the transcription provider time from having to contact you asking these basic transcription questions that they need to ascertain whether they wish to submit a proposal for the work or not.  Advertising the basic details, audio quality, the number of speakers, length and desired deadline, transcription service providers know what they are applying for.

You, as the contractor of transcription services then do not get delayed with your transcription, especially important when you have a deadline to meet.  It will prevent your service provider telling you they cannot fulfil their part of the agreement because of incorrect or missing details about your specifications.  It saves time for both parties concerned and speeds up the whole process with the transcriptionist having a clear understanding of the audio content from the outset.

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5 SEO Tips for Videos: How Google Ranks Them & How to Optimize

Video media optimisation

Videos are becoming increasingly important for B2B marketing. Companies with dedicated video marketing strategies generate more leads, earn more revenue, and enjoy better brand awareness than those engaging in all other forms of marketing.

Facebook, Twitter, and YouTube are great places to get eyes on your video content, but prospects aren’t necessarily in work- or buy-mode as they scroll through these platforms.

We do know, however, that 90% of B2B decision-makers use search to research business decisions. To reap the benefits of video marketing, your videos must be optimised for search. By following a few best practices for video SEO, you’ll enjoy more visible video search results and drive more organic traffic—and qualified leads—to your video content.

How Does Google Rank Videos?

In its general search and video search functions, Google ranks videos using the same ranking factors as written content—content quality, the number of backlinks, and RankBrain are the most important signals. When hosting videos on your site, the tasks for optimizing video content are similar to those for written content and images.

Similar, but not identical. Here are five steps you should take to improve your search rankings so your videos stand out in search results:

1. Transcribe Your Video Content

Providing both a video and transcription on a single page offers dual benefits: it caters to different reader preferences, and it makes video content more likely to appear in general Google searches.

Video transcriptions can be optimized for search in the same way as any other text-based site content. While this may seem to break duplicate content rules, transcriptions actually provide a good user experience by catering to different learning styles. While some visitors may prefer videos, others may prefer reading. In fact, 85% of business executives prefer reading over watching videos when making business decisions.

When transcribing video content, there are two approaches you can take:

  1. Provide a full, word-for-word transcription as Moz does for their Whiteboard Friday videos.
  2. Provide text highlights like Content Marketing Institute does for their This Old Marketing podcast.

Full transcripts provide more engagement SEO opportunities, while highlights are good for long videos and can encourage more views by teasing readers with compelling content that’s discussed in more detail in the video. Ultimately, use the approach your audience prefers: you can poll them to find out, or do some A/B testing to see which approach drives the kind of engagement you’re looking for.

Read the remaining 4 more tips for video optimisation on Marketo Marketing Blog.

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9 Top Reasons to Add a Transcript to Your Video

Reasons to Add a Transcript to Your Video

Top marketing professionals have voiced their opinions of YouTube Marketing for this coming year, 2017. 

In an article written by Lisa. D. Jenkins, in Social Media Today, where the Pros have made their predictions in what they think will happen to video marketing.  Although they are talking about YouTube, the second biggest search engine to Google, it is largely about video marketing for businesses and the marketing direction it could take.

These are all valid predictions, YouTube is a great way for increasing visibility of your product or service, and love when these predictions come out in the early parts of the year, this year being no different.

The 9 Top YouTube Predictions for 2017 by the Pros are:-

  1. YouTube Solidifies Its Social Network Status

  2. YouTube Explores Long-form Television-style Content

  3. YouTube Channels Embrace Quality Over Quantity

  4. YouTube Integrates Third-party Software to Improve Broadcast Quality

  5. YouTube Marketers Focus on Educational Content Delivery

  6.  Influencer Marketing Evolves Into Exclusive Partnership Programming on YouTube

  7. Increased Socialisation Features Improve YouTube Engagement

  8. YouTube Promotes Longer Engagement Views

  9. YouTube Improves Social Features for Creators and Fans

With statistics in 2016 for the total number of hours of video watched being 3.25 billion, combined with the vital fact that YouTube and other video hosting platforms do not index videos with automatically generated captions.

What does this mean for marketers, entrepreneurs and anyone else wishing to utilise the power of video marketing on YouTube and such like?  Upload a transcript in the format of a text (.txt) file to your video.Video search engine bots, just like Google crawler bots that are curious about your content and how to index it, therefore getting higher search engine rankings, cannot read images, GIFs or hear the audio speech.  What the SEO bots rely on when the post is not in a contextual format, is text, tags, meta and other more in-depth search engine strategies.

YouTube search engine bots, just like Google crawler bots that are curious about your content and how to index it, therefore getting higher search engine rankings, cannot read images, GIFs or hear the audio speech in that video.  What the SEO bots rely on when the post is not in a readable text format containing keywords, tags, meta and other more in-depth search engine strategies.

In number 3 on the predictions list, YouTube embraces quality over quantity, adding an additional transcript immediately tells YouTube about your content, therefore giving it a higher quality rating over others that have no transcript at all.

Number 5 on the predictions list, ‘YouTube Marketers Focus on Educational Content Delivery’ expert Zontee Hou’s prediction, explained “instead of the 30-second video demos of recipes that have taken over Facebook, success on YouTube will require companies to create 1- to 5-minute in-depth demos, courses, and series that answer the viewers’ questions”.

So for educational content that you want to be visible to everyone, even if it is 5 minutes long, you could add a transcript to it for just £5 if you are paying in Sterling, or $5 if paying in United States Dollars.

With The total number of people who use YouTube – 1,300,000,000 and over 30 million visitors per day, can you afford not to add a transcript?

If you have any questions at all about how to add a transcript, how to create one, or about my video transcription service, please do not hesitate to get in touch.

 

 

 

 

 

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Transcription – Is It a Necessity For Your Business?

Freelance transcriber for business transcription

Do you need transcription for your business?

Yes, you do! Transcription services, freelance or provided by specialist businesses, transcription is growing in demand each and every day.

Advancements in technology mean quicker and faster, more capabilities and devices and so on, digital technology grows in cyberspace. This provides more opportunities for the transcriptionist to provide digital transcription services remotely at competitive cheaper costs. 

Transcribing is a niche skill-set that is not really spoken about but such a vital expertise that requires a lot of training, fast typing, and typing experience. Digital technology advancements are now enabling virtually anything to be recorded and if narration or natural occurring speech is within that recording then it should be transcribed.

Entrepreneurs, Business Coaches, Bloggers, Marketing Experts and much more are all utilising transcription services for the benefit of their businesses.  They record podcasts, videos, webinars and video blogs for clients and readers.  They hold teleconferences, teleseminars and business meetings for accuracy and productivity.  Eighty-eight percent of businesses say that video is an important part of their marketing strategy; all should be accompanied by a transcript. 

Here are the top 7 advantages of a transcript:

  1. It gives you a permanent hard copy of what was spoken. What if the audio recording got damaged, lost or recorded over by mistake?
  2. Instant accessibility for the hearing impaired to partake and absorb the valuable information.
  3. Using a Search Engine on the Internet can only search in a text it cannot search audio at this moment in time. (I’m sure it will come as image search is already available!) Adding an accurate transcript increases your chances of your audio, video, podcast, webinar being discovered because of the extra information held within that additional transcript rather than just the title and sub-title text for details about what it is about.
  4. Having a transcript gives you a document to refer to, scribble on, copy, make notes etcetera. Instead of searching through the audio for a certain point that caught your attention you can quickly scan through the transcript instead.
  5. Provides a great resource for repurposing content to create Tweets, blog post ideas, e-books, creating online courses or writing white papers.
  6. For marketers offering online e-learning courses, a transcript can be a tremendous incentive to encourage enrollment onto your program.
  7. For a Business meeting, it clarifies actions points for the participants and employees and also gives an accurate account of who said what during the session.
  8. Hopefully, these top seven advantages of hiring a transcription service for you to add a transcript to your audio or video has convinced you of the benefits to justify the initial cost of getting your recorded audio, video or other formats transcribed.

Virtuadmin offers a professional and secure quality low-cost transcription service; it is my passion to provide you with the most accurate transcript possible.  With over 20 years experience audio typing, transcribing and video captioning Virtuadmin are flexible and would love to work with you, either for either a one-off transcription or on a long-term collaboration.

If you would like to make an inquiry or get a free quote, there is a contact form in the ‘Contact Me’ section of my website and would be pleased to assist you.  All audios and videos are secure with Virtuadmin with the latest firewall protection systems for enhanced security.  Why not let me give you a quote? 

5 Advantages of Outsourcing Transcription Services by Carey Suante

How businesses can benefit from outsourcing audio transcription

To outsource or not to outsource transcription services?

Many companies and individuals including law firms and real estate firms, construction firms, entrepreneurs, speakers, coaches, are choosing to outsource transcription services because they understand and realize the advantages of outsourcing.

Services like audio transcription requires huge investments if you want them in-house.  Transcription is also a niche skill set.  There are not that many people with the required skills and competence for transcription.  When you consider the wages, benefits and overhead of a dedicated transcription department  in-house it is very expensive for any company.  This is why many companies are choosing to outsource their transcription needs.

The digitalization of the recording equipment such as smartphones with voice recognition, secure online connections and a skilled freelance labour pool has made the outsourcing of transcription an attractive option for real estate firms, professional firms and law firms and other who record important meetings, telephone calls, interviews and the like.

Let’s take a look at the advantages of outsourcing transcription services to your organization.

At first glance, it would seem that opting to outsource transcription services would add cost to running your practice or decrease your company efficiencies. Not true. Advantages of outsourcing transcription services to a third party outweighs any perceived disadvantages.

5 advantages of outsourcing transcription services for your business:

1. You only pay for what you need, when you need it: Your transcription volume and requirement will fluctuate. Most companies will not need large volumes of transcription carried out on a regular basis.  This leads to transcription volume peaks and troughs. This fluctuating nature of your transcription requirement means it’s difficult to ascertain how many in-house transcriptionists you need to transcribe.  Keeping the least number of transcriptionists will mean they don’t cope in times of peak and keep enough transcriptionists to cope when your transcription volume peaks means your transcriptionists will be underused when the volume falls. So having an in-house transcription department is a bad idea.

Advantage of Outsourcing: You literally only pay for what you need as most transcription services only charge by the minute or by the line rather than the hour, and they are flexible in terms of capacity.

2. Outsourcing transcription saves money: The cost savings in outsourcing transcription instead of employing full-time transcriptionists in-house is significant. In the US a full-time secretary earns approximately $34,000 per year. Therefore, monthly expense on one full-time secretary is $2833 and this is excluding expenses on space, furniture, computer, electricity, Healthcare, insurance on this employee.  Also consider this transcriptionist will take time off for annual leave and illness, and you could be looking at savings of more than 30% of the expense by using an outsourced provider.

Advantage of Outsourcing: An outsourced transcription provider provides expertise and a specialised skill at a fraction of the cost you would need if paying for an in-house transcriptionist.

3. Access to experienced staff: Transcription is not an easy job. It requires focus and attention to detail as well as a keen ear. Using less experienced staff can result in inaccuracies and delivery delays.  Transcription expertise is a rare skill too.

Advantage of Outsourcing: Transcription companies are specialized service professionals. They are experts in transcribing audio to text. By using professionals you gain access to their skills and knowledge to give you a quality outcome. By using an outsourced transcription service, you’ll tap into a huge bank of experience for a small percentage of what you would otherwise have to pay.

4. Flexibility: Success in the your industry requires managing rapidly changing environments.  Transcription providers give you the flexibility to meet these rapidly changing conditions. The challenges for businesses include varying transcription volume, different turnaround times for different projects and cases, adding new services and departments, contraction, report format changes, etc.  These are a few of the curve balls a flexible transcription vendor can help your practice navigate.

5. Outsourcing transcription frees up time for your staff to develop other skills: Transcription is a specialized skill. Not every secretary or admin person can transcribe with accuracy and expertise. Most employees have skills that are better suited to other activities.

Advantage of Outsourcing: Outsourcing transcription means your personnel is used more efficiently and productively with minimal investment. This increases productivity and saves costs.

These are 5 advantages of outsourcing transcription that can help your business be more productive, profitable, efficient and competitive. We haven’t touched on the advantages of outsourcing transcription in terms of customisation, automation, universal access and standardisation, workflow process and branding for your business.

[This post first appeared on www.transcriptionpro.net on May 26th 2015]

*Virtuadmin would love to assist with your transcription needs.  See testimonials from very happy clients who have outsourced their transcription and typing to me.  If you would like a quote on your audio or video for transcription there is a contact form in the “contact me” section.  Have you outsourced your transcription before? If not, it’s very easy and simple, just send me a message and we can take it from there.

 

Why you should get your audio or video transcribed

Virtuadmin blog post why you should get your audio or video transcribed
Why You Really Should Get Your Audio or Video Transcribed

Every single audio or video that is recorded in a variety of different formats; interviews, podcasts, webinars, video’s captioned, motivational speeches, business conferences, student lectures is unqiue to the speaker and the participant/s.  Whatever is spoken you have taken enough care and organisation to record it so that you have a record of what was said.  The thing is you need it in a permanent ‘hard-copy’ of what what spoken in the form of a transcript.  Why you ask?

Well computers, hard-drives, servers, cloud based servers are wonderful things but are vulnerable to attack and your audio or video starts with you.  Whatever you have recorded was important enough for you to record it in the first place, but what happens if that audio gets corrupted and no longer playable?  You have lost that important interview, coaching call, student lecture, business tips speech or whatever audio or video that you took part in.

The new age digital world is a wonderful place but it can be hacked, viruses can be spread and all the data that was precious can be gone in an instant so why not get it transcribed?  As soon as your recording is complete you can send it to your transcriptionist straight away.  They should already have an active Dropbox account or similar like Google Drive to share the audio or video files.  The sooner they receive the audio or video the sooner they can turn it around for you and your audience, participants or clients get their copy of the transcript.

  1. There are many other advantages of getting your audio or video transcribed which I feel outweigh the expense of the initial transcription:-
  2. Permanent record should the digital copy accidentally deleted or lost.
  3. Always something to refer to, copy it as many times as you like and write all over A ‘bonus’ for participants  of your podcast, webinar, or live audience.
  4. Text to copy and paste Tweets, Facebook, LinkedIn, Pinterest and other Social Media platforms to market     and advertise your business.
  5. An accurate transcript added to a Podcast, Video, or Explainer Video will enhance your listing in Search Engine Results Pages.
  6. Excellent resource for Student revision or inclusion in dissertations.

Depending on the length of the audio or video/podcast, the amount of speakers, quality and clarity of speech will generally dictate the time to transcribe and cost.  The transcriptionist will have to take these things into consideration when pricing an audio/video for transcription etcetera.  It’s rare to get a recording that cannot be transcribed, calls in cars, conversations via skype can be challenging due to the background noise while travelling in the car can cause interference and a slow internet connection on Skype.

Before hiring the transcription service of your choice after research or recommendation it’s always helpful to forward a copy of the audio first so that you as the client and your virtual digital transcription service provider are sure that they can both fulfill the agreement of recorded audio or video speech into a text, word or other format of your choice can be met.

Hiring a professional transcriptionist like Virtuadmin may seem a little daring compared to other big companies with their fancy website and assurances but please consider this; what is the process when you visit one of these sites?  Can you speak directly to your transcriptionist and explain what little tweaks you would like from your transcript?  Can you speak about the environment in which it was recorded and the background details of why and the subject matter?  Most probably not.  You have security that they have secure servers, confidentiality agreements (we do too just ask!) and secure payment methods but once you’ve fired off your audio and paid for it what then?  Can you chase it up to inquire about the progress?  Again probably not, why?  Because most big outsourcing transcription companies and organisations break the audio’s into tiny little segments that get sent to many different transcriptionist if the audio length requires it.

This breaks it down to make it more cost effective for the business that is transcribing your audio but many transcriptionists are listening to your audio what if this audio contains sensitive information?  Is each and every transcriptionist expected to sign a confidentiality agreement (we have one in place for you) or non-disclosure agreement?  This is getting time consuming and costly before you’ve even got your transcript!

The many other benefits include accessibility for the hard of hearing, they may hear some of what what was said but having the transcript alongside the audio would ensure they they do not miss out on any important details and especially helpful for students.  Some people who are listening to your audio or watching your video, listening to your podcast rather than auditory and therefore would benefit from an accompanying transcript to get a better comprehension of what was being explained or taught.  Adding a transcript to a broadcasted podcast, video or webinar will enhance the Search Engine Page Results because by adding a transcript the search engine trawlers have a lot more information about your podcast, video or webinar rather than just a title and maybe a brief description.  With the spoken text in your niche it is by nature your transcript will be keyword rich in your subject area giving SEO bots more information to rank it higher.

To conclude the benefits of hiring a freelance transcriptionist is phenomenal and very cost effective.  If you have carried out your research well, asked the right questions before hiring your potential freelance transcriber this should far outweigh the initial expense of the transcript.  Again a freelance transcriber should be more cost efficient than bigger corporations due to the lower overheads that virtual digital transcribers have to bigger competitors.  You’ll get better accuracy, efficiency, flexibility of the format of your transcript, time-stamps, names included, intelligent or strict verbatim and probably a lot more.  More importantly virtual assistants with transcribing / audio typing skills will probably have a wide range of knowledge and experience with a higher skill-set in areas of professions and topics covered in your niche, but that is just one of the questions to ask when searching for the “right” transcriptionist to meet your requirements for your uniquely recorded audio or video.

Thanks for reading and if you can think of any other benefits to having your audio or video transcribed please do comment on the advantages for you at the end of this post, I will be sure to update it.

Your business will grow if you start using video marketing today.

YouTube is considered the second search engine
With Video Marketing 64% of viewers are more likely to make a purchase.

YouTube is not just about funny & entertaining videos. It has over 1 billion members, and you can tap into this crowd to find your target customers. I’m going to show you how to drive floods of targeted traffic to your website or blog.

This is not just your average “look at my stats” traffic, but high-converting traffic. Basically I’m going to walk you through how to profit from YouTube traffic.

Video viewers are 64% more likely to make a purchase.

Additionally – I will show you the secrets to get your videos to rank not just in YouTube, but Google as well. This is one of the things that 90% of businesses using video today get wrong. And believe me, showing up on the front page of Google with a laser targeted keyword can mean a huge difference in your results using video to market your business.

Source: http://www.videotrafficacademy.com/?hop=elfyau01

Why Add a Transcript to your video?

Video captioning
Why transcribe your video for closed captions

What are “closed-captions” and why would you hire a freelance transcriptionist to produce a transcript for your video?  That’s what I want to answer and why an accurate transcript of the speech spoken in your video helps it rank higher in your niche when someone makes a relevant search.  Marketing in the new-age digital has been rapid in development and utilisation has expanded over the years.

To add closed captions (or subtitles) to your video as opposed to open simply means to add visual text to your video that the viewer has the option to them on or off.  Open captions are burnt onto the video and you don’t have that option although they are used for example in films or programs that are in a different native language to the viewer, which I for one are grateful for!

Late Senator wants closed captioning of in-flight movies

Closed-captions were originally developed for the hearing-impaired and in years gone by in the early 1980s provided by Digital Teletext services essentially for this purpose.  The late former senator “Thomas Harkin” complained that on airline flights passengers with hearing impairments couldn’t watch the films on-board because they lacked subtitles.

Today transcripts have additional resource value and have many different time-saving purposes like Tweets; blog posts ideas; social media post headlines; incentive to potential clients to participate in a webinar; marketing interviews that are transcribed can often be enough to provide literature to create a course/e-course; material that can be printed into a hard copy and provide a point of reference are to name a few.  The bonuses of a transcript in itself that are naturally included in your text document for a one-off fee, probably more affordable fee than that of a video editing business or outsourcing organisation.

So why add a transcript to a video?  Video and video marketing has evolved rapidly since the coming of the digital age and with the Internet, mobile phones that can record video and upload it to the net pretty much instantly are all channels for businesses and marketers to get their product or service out there to a much larger audience than ever before.

Some facts and figures about video marketing, the first three are taken from Adeliestudios.com where they published a post titled “The Top 15 Video Marketing Statistics for 2015”.

  • 2015 is The Year of Video Marketing. – HubSpot Marketing
  • 70% of marketing professionals report that video converts better than any other medium. – MarketingProfs
  • When marketers included a video in an email, the click-through rate increased by 200% – 300% – Forrester
  • 300 hours of video are uploaded to YouTube every minute. – YouTube (That’s a lot of cat videos!)
  • 59% of senior executives prefer to watch video instead of reading text, if both are available on the same page. – Forbes Insight (Does that therefore mean that 41% would prefer to read a text document if both are available on the same page?  Comments welcome at the bottom of this post.)
  • Average time spent on mobile devices is 40 minutes per session. – DMR
  • 85 Countries have launches a local version of YouTube. – DMR
  • 96% of Business to Business are planning to use video in thier marketing in the next year. – HubSpot
  • 52% of Marketing Professionals name video as the best type of content for return of investment (ROI).
  • That, by 2019, video content will account for roughly 80-90% of internet traffic? – B2C (Cisco Study)

Anyway, so all that said how does a transcript help Search Engine Optimization when its included on a video?  It’s about accurate text when you add the transcript to your embedded video.  The search engine bots like Google, Bing, Yahoo, Explorer and others they have more content information due to the transcribed text document and this enable them to rank your video higher because there is more video content information.  Having a video transcribed by the nature of the script it is keyword rich because it is your niche that you are speaking about.  This could be personal or professional, for profit or for non-profit but a transcript will give search engine trawlers a lot more detail other than that of just the title, subtitle, and of course the video and its content.

So if you are not currently using video in your marketing strategy for your business hopefully the advantages bullet-pointed above have given you some thought for inclusion of video marketing with a transcript in your future marketing strategy?

 

 

What challenges do I face as a transcriptionist?

I love being a transcriptionist and the challenges of keeping up with who is speaking and typing what is being spoken.  I always aim to give as accurate a transcript as possible when listening to people or someone to speaking.  I dislike using inaudible’s and a time-stamp to indicate where I just couldn’t hear what the person said, or there was unexpected sudden background noise.

When I agree to transcribe an audio I try to get a listen first but at the same time I have to keep in mind the client wants a quick decision and try to gather as much information and make a quick decision as quick as possible.  This involves downloading the files, transferring the file to my transcription software player to use in conjunction with my foot pedal, headset and ergonomic keyboard.  This is time-consuming and not really covered in the overall amount that I would probably earn.

If there is interference in the background then my software player does have processes that can help minimise this and enhance the speech.  Nearly always this helps to clear the audio to enable a more accurate transcript to be delivered back to you.

So for me, the challenge is better when the audio is clear and good speech clarity because I enjoy the audio’s much more.

Video’s where I can add the captions to them to enhance Search Engine Optimisation for a relatively small fee compared to large organisations that wish to take a whole lot more for pretty much the same job regarding SEO and using transcripts as a better, more efficient organic way of getting higher results in searches nearly always have good audio and much quicker to transcribe.

The client may also require research into the topic around the recording subject matter and it is always helpful to know if this is the case in advance.  I can then account for the extra time when giving a delivery date as I really do not like missing a deadline for an audio and not having the full information may result in this.  Give as much information including the nature of the audio, interview, video, as possible it does help.

So the audio quality and as much information as possible are just two of the challenges I face.  If the processes on my software player do not work I have to try and figure out another way to clear up the audio and I go to great lengths to do this first before I ever turn down an audio.  All again in my own time before I decide if I can give you a good quality accurate transcript for your hard earned cash!

If I can clear up the audio I’m on a buzz before I start as I know then that it will be as accurate is it possibly can be by anybody that hears the same audio, trying at all times to make it as perfect as possible.  A challenge overcome and feeling good to get that transcript delivered back to you on or before the agreed time.

Time-stamping may not seem time-consuming but it can add extra time to your transcript but a service that is available.  Every 15 minutes or so is not too bad but every 2 minutes or five minutes does not enable an even flow of transcription to begin because the transcriptionist is watching the time clock of the audio to see when to place the next time stamp.  It is just something that because we have to stop and start continually no rhythm is gained and why an extra cost is sometimes involved and time added to the delivery date.

Please do not hesitate to leave me your experiences or challenges as a transcriptionist or typist at the bottom of this post, or if you are interested in my service, would like to see the templates I use for transcripts, please do email me at transcription.service.vts@gmail.com and I will be in touch right away.

If you are thinking of learning touch-typing or a typist already but may wish to try diversifying into transcription again please get in touch either at transcription.service.vts@gmail.com and I will send you links and give you all the help I can to assist you in starting your new career.