Blogging in 2020 is a different world than blogging in the past. The internet has changed a lot since the far-off history of 2011, the start of the modern blogging era.
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Blogging in 2020 is a different world than blogging in the past. The internet has changed a lot since the far-off history of 2011, the start of the modern blogging era.
Do you want to add a hyperlink in WordPress? Recently, one of our users asked us how to add a link in WordPress. In this beginner’s guide, we will show you how to add a link in WordPress posts, pages, text widgets, navigation menus, and more.
Since this is a very long and detailed tutorial, please use the navigation below to get to the appropriate section:
WordPress comes with a user friendly post editor called the Visual Editor.
You can see the visual editor by going to Posts » Add New or by editing an existing post or page.
To create a link, you need to click on the Link button in the visual editor.
When you click on the insert link button, it will bring up a popup window. In the URL field, you will enter the actual hyperlink, and in the link text field you will add the text that will be linked.
You also have the option to check the box next to ‘Open link in a new tab’ option. This will open the link in a new browser tab. It’s recommended that you use this option if you are linking to an external site.
WordPress also allows you to quickly link to posts and pages that you have published on your own website by using the content search feature.
Simply click on ‘Or link to existing content’ option and WordPress will show you recent content and a search field.
You can search for a post or scroll down to find it from the list. You need to click on the post title to select it and then click on Add or Update Link button.
Take a look at our 14 tips for mastering the WordPress visual editor to learn more.
WordPress allows you to add Widgets to your site’s sidebar or other widget ready areas.
Most of these widgets are automated and do not have many options. For example, the recent posts widget will automatically show links to your recent posts.
If you want to add some custom text with links in your sidebar, then you can use the Text Widget.
Text widget allows you to add text and basic HTML inside it.
There are two ways you can add a link into a text widget. First method requires you to write some very basic HTML.
Method 1: Adding a Link in HTML
Creating a link in HTML is very simple. Take a look at the following example.
It will now show WPBeginner linked to wpbeginner.com.
The href tag is where you add the URL. Make sure to add http:// before the domain.
In between the anchor tags, you can add any text that you want to link, in our example WPBeginner.
Here is a screenshot of a text widget with an HTML link inside it.
Method 2: Using a Plugin
If you don’t want to write HTML, then you can enable visual editor for your text widgets.
Upon activation, simply go to Appearance » Widgets page. You will notice a new widget titled ‘Visual Editor’ under available widgets.
Drag and drop this widget to a sidebar where you want to add your custom text and links. The widget will expand to show a text area with the same Visual Editor as your WordPress posts and pages.
You can now add links and format your text just like you would do in the post editor.
Do you want to add links in your site’s navigation menu? WordPress comes with an intuitive menu editor which allows you to create and manage navigation menus on your WordPress site.
Simply go to Appearance » Menus page. If you don’t have a navigation menu setup, then you can create one by entering a menu name.
If you already have navigation menus set up, then you can add, edit, or delete links from it.
Take a look at our beginner’s guide on how to add navigation menus in WordPress.
Many experts recommend adding a nofollow tag with links pointing to external websites. It improves your SEO score and protects your site’s link juice.
Here is how you can add title and nofollow options to insert link popup in WordPress.
Simply install and activate the Title and Nofollow for Links plugin. Upon activation, the plugin will add title and nofollow options to insert link popup.
Next time you add a link, you will see an insert link popup like this:
Take a look at our guide on how to add title and nofollow to insert link popup in WordPress for more information.
Want to add a button to your WordPress posts or pages? There are many ways you can do this. You can write your own HTML and CSS for your buttons, or you can try a plugin.
The problem with most plugins is that they want you to use shortcodes to add buttons and links. Adding different parameters to a shortcode is very much like writing HTML.
We have a better solution.
Simply install and activate Forget About Shortcode Buttons plugin. Upon activation, create a new post or edit an existing one.
You will notice a new button in the visual editor menu to insert buttons into your post or page.
Clicking on the button will bring up a popup where you can customize your button, choose colors, borders, add text, and links while seeing a live preview.
For more information and details take a look at our guide on how to add buttons in WordPress without using shortcodes.
Have you noticed how Twitter and Facebook automatically display thumbnail images for the links you share? You can make your WordPress site do the same.
WordPress can automatically embed links as content cards for other WordPress powered sites. This functionality was added in WordPress 4.4.
Simply paste a link in the post editor and if the URL is from a WordPress site, then WordPress will automatically embed it.
But if you don’t like WordPress’s implementation of content cards, then you can try Content Cards plugin.
It allows you to whitelist this feature for select few sites, and it uses the Facebook open graph meta data, so it will work on non-WordPress sites as well. See our tutorial on how to add links as content cards in WordPress for details.
Do you want to increase your site’s revenue by using affiliate links? Affiliate marketing provides a steady income to many blogs and websites.
All you need to do is add your referral links to products and services that you recommend, and when your visitors purchase these products, you get a commission.
The problem that most beginners face is that each product or website they want to recommend has a different URL. Keeping track of all these URLs is not possible specially if you are recommending multiple products.
The best way to add and manage affiliate links is by using an affiliate management plugin.
Simply install and activate ThirstyAffiliates plugin. Upon activation the plugin will add a new menu item labeled Affiliate Links in your WordPress admin menu.
Click on it to add your affiliate links.
Once you are done, you will be able to easily insert affiliate links into your posts and pages by clicking on the add affiliate link button.
For detailed instructions take a look at our guide on how to add affiliate links in WordPress with ThirstyAffiliates.
You may also want to read this article about: Top affiliate marketing mistake you need to avoid.
Many sites like Wikipedia, adds an icon next to links for external websites. The purpose of this icon is to tell users that clicking on the link will take them to a third-party website.
Here is how you can do an external link icon on your WordPress site.
First, install and activate the External Links plugin. Upon activation, simply go to Settings » External Links page to configure plugin settings.
You need to check the box next to ‘Mark outbound links with an icon’ and save your settings. You can now visit your website, and you will see an icon next to all external links on your website.
For detailed instructions, take a look at our guide on how to add an external link icon on your WordPress site.
That’s all, we hope this article helped you learn how to add a link in WordPress. You may also want to see our guide on how to fix most common image issues in WordPress.
The broken link building strategy may be one of the most effective, white-hat link building strategies in years. In today’s post, Russ Jones outlines everything you need to know (really, everything) about how to effectively use this strategy in your next link building campaign.
As a link building tactic, broken link building is an effective, white-hat, scalable, content-focused link building strategy that builds links through finding broken links, recreating that broken content, and helping webmasters replace broken links with your corrected link.
Broken link building may perhaps be the most effective, white-hat link building strategy in years. In particular, broken link building is appealing because the success of the campaign is directly proportional to how much good you do for the web. You profit only if you create good content to replace lost or abandoned content that webmasters still want to link to. This is the type of strategy that marries so many of the competing interests our industry: content vs. links, link earning vs link building, inbound vs. outbound, etc.
Below, I attempt to organize as much as I know about broken link building tactics. Throughout the piece I mention tools that will help you make the broken link building process scalable and less monotonous. Let’s begin.
Broken link building is a link building tactic where a marketer contacts a webmaster who has a broken link on his/her site and recommends one or more alternatives that include his/her target site. For the purposes of this piece, we will use a pediatrician in Raleigh, NC as an example client.
The first step in any Broken link building campaign is to find relevant dead pages. However, there are different methods of prospecting depending upon the broken link building strategy you are employing. There are essentially three types of broken link building strategies:
Keyword based is the the most common and, in my opinion, straightforward method of broken link building. The method involves searching Google for keywords relevant to your site’s interests, finding resource pages that link to content related to your keywords, extracting all the links from those resource pages, finding missing pages among those links, and finally qualifying those opportunities.
Select Prospecting Keywords Like so many things in SEO, we begin with keyword selection. A successful broken link building campaign lives and dies by the keywords used. There are a couple of characteristics we want to look for in an ideal keyword.
Prospecting Phrases: Once you have identified your keywords, you will want to pair them with prospecting phrases. These are searches to use in Google or Bing to find relevant resource and links pages like “intitle:resources” or “inurl:links.” Below is a list of prospecting phrases you can use to help find relevant linking pages.
list of links
list of resources
list of sites
list of websites
list of blogs
list of forums
Search Results Scraping: You now have the arduous task of finding all the results for all these prospecting phrases. Google is not fond of sending in automated requests, so you have a couple of choices. You complete the task by hand and use the MozBar to extract results, you can use a SERP scraping tool and risk Google’s ire, or you could look into use the Bing API, which would necessitate changing many of the search operators in the above list of prospecting phrases. Ultimately, you will want to pull down the top 100 results for each of the prospecting phrases you use. You will have quite a bit of crossover, so you will want to de-dupe those lists. You can use Virante’s free “Duplicate Deleter” tool to accomplish this, or you can simply use Excel’s remove duplicates function.
Link Extraction: Once you have a culled list of potential “linking pages,” you need to extract every external link from these pages and begin the process of finding all the 404s. You can also combine this step with the 404 header check using a tool like Domain Hunter+or Check My Links.
Link extraction and 404 header check
404 / Error Checking: Once you have extracted all the links, you will have to check the headers on each link to determine whether or not they are 404s, our ultimate target. If you used Domain Hunter Plus or Check My Links, you can skip this process. The easiest way to do this is with a simple HTTP Status Code checker. There is a free bulk tool here. Just copy and paste all your URLs here, without the http:// and it will find all the 404s for you.
Backlink acquisition: Once you have found a set of 404 pages, you now have to filter them to determine which are actually strong targets. The more backlinks pointing to a 404 page, the more opportunities you have for link replacement. These linking domains will be the sites you contact to replace the broken link with your own. There are several ways to do this, but the easiest at the moment is likely Majestic SEO’s bulk backlink checker. Remember, at this point you are trying just to get an idea of those with the most links and ignore those with very few. This will limit the amount of time you have on checking relevance.
Relevance analysis: Now you filtered your list of 404 opportunities to those with a good number of unique linking domains. Let’s say that number is 50 or more. You now have to determine the relevancy of that content. You can do that a few ways:
Visit the Wayback Machine (also known as the way back machine) to find cached copies of the URL in history. If the page is well linked and did not block web crawlers, you should be able to find the content here.
If this is not available, you can look at the anchor text of the links pointing to the page. You can use SEOMoz Open Site Explorer to get an export of the anchor text.
You can look at the URL itself for hints as to how relevant the content would be.
You can visit the linking pages to see if those links have descriptions of what the previous content was.
Unlike using keywords, this method starts with a known site and mines their backlinks to relevant resource pages that, in turn, produce broken link building opportunities.
Site / URL Selection: This is by far the most important part of the process. Choosing the right site will make or break this strategy. I do want to give a nod to Garrett French for pointing this method out to me a few months ago. There are a couple of factors you want to use in identifying the perfect site or URL.
Backlink Acquisition: Following the example above of a Raleigh, NC dentist, let’s assume that we selected the American Dental Association (ADA.org). Using Open Site Explorer, Majestic SEO, or A Hrefs, export all of the links pointing back to this site. This list of URLs should be treated in the same way as the list of URLs in the keyword method that were pulled from searching Google with prospecting phrases. You can now skip to the Link Extraction section in the previous description and follow from there. The steps are identical, no need to repeat them.
This is the least scalable of the strategies and is used specifically to target a single link prospect. Unlike the previous two methods where you are trying to find potential broken content to replace and your link prospects are those who link to that broken content, in this method you have already chosen your link prospect and you simply want to find broken links on his/her site as an excuse to start a conversation. I hesitate to include this strategy because it is weak and unscalable, but it is a part of the grouping of strategies known as “broken link building” so I will include it.
Let’s assume that you are the Raleigh, NC dentist and you have decided that all you really want is a link from ADA.org. You feel that you have some great content they would link to if only you had a reason to open up a conversation that didn’t sound completely like begging. Well, the first step is to try and find a broken link on their site so you have a reason to reach out to their webmaster.
Site Crawling: Site crawling can be problematic because you must balance your need for relatively quick responses and a general respect for the site owner’s bandwidth and uptime. Do not turn on a crawler that you are not certain follows polite crawling policies and obeys robots.txt. Your best bet would be one of the following:
Opportunity Selection: You now have a list of broken links on your ideal linking website. Identifying the best opportunity will greatly increase the likelihood of succeeding with this strategy. Here are a couple of pointers.
The next step in the broken link building process is creating content that matches or improves upon the broken page. The first step you will need to take is actually determining what the broken page is. We assume that you have already vetted this page for relevance so you should have a general idea, but getting as specific as possible will help you create content that meets the expectations of all of those who previously linked to the now defunct resource. There are two tools that can help with this right off the bat…
Raised Expectations: Chances are the site for which you are replacing content has greater authority in the industry than does yours. Chances are it is less commercial, more informative, and more trustworthy in general. If you want to acquire a decent return on investment, you need to focus intently on content quality.
So, you have found your opportunity, created your list of link opportunities, and you are ready to start outreach. Here is how to make the most out of that link list you have.
There are many strategies you can employ in the outreach, here are a few of them depending on how transparent you want to be. We find, in general, that if you write good enough content you can be very transparent.
Below is an example of a broken link building outreach email. The most important part of the outreach process is that you should tailor your outreach at least to the specific campaign and industry if not to each target specifically. If you can add even a sentence of plausible, relevant customization to each email you send out you will greatly increase your conversion. I promise you if you copy and paste this template you will waste a lot of your opportunities, no matter how good it is.
SL: quick note – dead resource on your site
I’m a licensed (industry specialist) and a health writer – I recently visited your site while researching for an article I’m working on…
This is a note for your webmaster, as I found a dead resource on your site that visitors like me surely miss.
It’s on this page: http://www.theirsite.gov/linksandresources
I got an error message when I tried to click on this site: http://DeadURL.org/index.jsp
It looks like they made a change to their home page but didn’t update it… anyhow, the correct link is here: http://www.FixedURL.org/
And while you’re updating your page, I wondered if you’d be open to including some further resources that could help people struggling with similar issues.
Compelling Content Title
Compelling Content Title 2
Thanks for your help and for providing great resources!
First Name Last Name
Anthony Nelson has some fantastic templates here from his excellent piece “Broken Link Building Guide from Noob to Novice”.
Like nearly any link building technique, sweat equity is ultimately going to make the difference between a successful campaign and a failure. The devil is always in the details. With that, I would like to see that this becomes a living document. Broken link building, while not a new technique, is becoming more and more scalable. As more agencies, consultants and business owners jump on the bandwagon, their voices need to be heard as well. Subsequently, I am requesting that if you know any tips or tricks that you feel free to include them in the comments here. Thanks, and happy broken link building!
While I would like to pretend that most of my knowledge came from divine inspiration or on-the-job learning, the truth is that many thought leaders have chimed in on broken link building. This posting can be attributed in part to conversations with or content provided by the following great SEOs:
Do you want to add rich snippets on your WordPress site? Not sure what are rich snippets, and why you should use it on your WordPress site? Rich snippets allow you to have custom search listings for special content such as reviews, recipes, events, etc. In this article, we will show you how to use rich snippets on your WordPress site.
Rich snippets provide site owners another way to communicate with search engines. Structured data allows search engines to see different types of content on your site, and use rich snippets to show additional information in the search results.
This additional information in search results make your listing more noticeable in search, which means more organic traffic for your site.
It also helps you build authority in your niche, as your site becomes more visible in the search.
Rich snippets are not just for reviews or recipes. You can use rich snippets for events, products, people, video, music, apps, articles, blog posts, etc.
Now that you know how beneficial rich snippets can be, let’s take a look at how to add rich snippets in WordPress.
We will show two methods: manually adding rich snippets in WordPress as well as using a rich snippets WordPress plugin.
Maintaining rich snippets manually can be difficult even for the most experienced site owners. Luckily, there are several WordPress plugins that will make it super easy for you to add rich snippets in your WordPress posts.
First thing you need to do is install and activate the All In One Schema.org Rich Snippets plugin. Upon activation simply click on the Rich Snippets menu icon in the sidebar to continue.
You will be able to see different content types that you can create with the plugin. The list includes:
Clicking on any content type will show you the fields that will be available when a user is writing a post/page or any custom post type.
Now you need to create a new post or edit an existing one. Just below the post editor, you will see a new meta box labeled Configure Rich Snippet. Inside, you will see a drop down menu where you can select content type for the post you are working on.
Selecting a content type will display the rich snippet fields you need to fill. In the screenshot below, we selected the article content type, and it showed us article name, author, short description, and article image fields.
You can change it to recipe, event, or whatever content type you are creating and then fill in the fields. You are not required to add all fields but some of the fields are required by Google to display rich snippets.
Don’t forget to save your post to store the rich snippets data.
Rich snippets or structured data markup can be written into three different vocabularies. These vocabularies are microdata, RDFa, and JSON-LD. You can use any of them on your site. However, most beginners find RDFa to be more beginner friendly.
This can be easily transformed with rich snippets.
Google and other search engines may not immediately pickup your rich snippets or show it in search results. How do you know that you are using rich snippets correctly on your site?
You need to simply visit Google’s Structured Data Testing Tool. You can either paste your markup in the tool box or click on the Fetch URL link to enter a URL. Click on the Validate button and the tool will review your markup.
We hope this article helped you learn how to use rich snippets on your WordPress site. You may also want to checkout our list of the 9 best WordPress SEO plugins and tools that you should use.
Regardless of their organization’s size, social media management has become one of the core focuses for marketers.
Having an active presence on most popular social platforms is as important as learning how to manage them effectively and make the most of their features and benefits.
Managing various different networks at the same time can be challenging and that’s where social media management tools come in handy. Such platforms let you keep an eye on and promptly reply to messages on social, monitor all your social accounts in one place, schedule posts in advance, and analyze your online activity.
There are plenty of tools out there, so choosing the right one for your business can prove difficult. For this article, I decided to have a look at the top 10 most useful and popular social management tools and ease your decision of choosing the one that suits your needs.
User-friendly and clean, Buffer is great for staggering content throughout the day across multiple social platforms: Facebook, LinkedIn, Twitter, Google+, and Pinterest.
If you’re looking for a simple and efficient management app for scheduling updates, helping you save time on administrating your networks, Buffer can definitely help.
Also, all available accounts (Individual, Awesome and Business) allow users to track engagement metrics such as shares, favorites, comments, and clicks, which can help you discover with little effort which are your best performing posts on social.
Buffer’s free Image Creation tool, Pablo, can help you create engaging images for your social media posts quickly, without any hassle. The app has stock images you can use, but there’s also an option to upload JPEG and PNG images. Very handy and worth trying out!
If you manage numerous social accounts with lots of followers, and have an interest in responding to comments/tweets and interacting, Buffer has its limitations, and in this case, it’s probably not the best option.
The Individual Plan is free, but you can also opt for one of their paid plans which range from $102 to $2,550 / year.
Integrated with over 25 social networks, Hootsuite is the right management tool for you if you are looking for engagement, great publishing and workflow features, analytics, and managing campaigns, all in one place.
One of its core strengths is definitely facilitating audience engagement. On a single dashboard, anyone on your team, in any region or department, can quickly respond to messages, mentions, and comments. There is also an option to save responses for future use, which can be handy.
Another useful feature is the ability to target your posts and share content with your customers based on location, language and demographic details, helping you reach and communicate with your online communities in a smart and effective way.
Due to its integration with Brandwatch (and uberVU?), Hootsuite is the ideal solution if you’re seeking to combine publishing and engagement with a social analytics solution.
Being such a complex and multifunctional platform, Hootsuite can be a bit daunting for social media rookies and it takes a bit of time to get used to. However, once you pass that stage and start exploring all its benefits, it’s all worth it.
There’s a free plan available, great for personal use, and also 2 additional options: Pro (from £6.99/month) and Enterprise, recommended for big corporations and organizations.
Spredfast allows users to monitor online conversations through keyword searches and it’s also recommended for managing multiple social media sites and its reliable publishing capabilities, as it also suggests optimal scheduling time.
If reporting is what you are looking for, Spredfast is unmatched. It provides advanced analytics reports and all data is clearly presented in formatted graphics which you can easily export.
Their dashboards are a good source for a quick reference of what is happening across your pages and it’s also very easy to track what type of content is performing best on specific channels.
For those who aren’t that familiar with social media, Spredfast requires a bit of a learning curve, and while there is an extensive amount of training documentation available, it can take some digging to find an answer to some user questions.
Using Percolate’s customizable marketing calendar, you can schedule content for multiple channels, organize and collaborate with team members on campaigns.
Its user-friendly interface makes it easy for you to find what you’re looking for. For instance, you can easily find all images that you have tweeted out or look at the calendar to find out how many times you have posted in a day across various social channels.
If one of your core focuses is content creation, Percolate is a great choice. It provides everything you need to build visually appealing content, such as access to Getty Images and your own built in media database.
The Brew, Percolate’s content suggestion feature is extremely useful for finding shareable content, which is a real time saver.
At the moment, there is no possibility to change time zones for different users, an issue which can be tricky to tackle if being part of a global team.
If you’re simply looking for a Twitter-focused managing tool, with a clean and responsive interface, Tweetdeck fits the bill perfectly.
Tweetdeck makes it easy to engage with streams and posts quickly and it is also extremely flexible, as it allows you to add all Twitter streams you’re interested to keep an eye on. Also, desktop notifications can be set up to make sure you respond to comments or questions in real time.
One of the best things about Tweetdeck is its search features. You can easily stay abreast of latest Twitter trends and join discussions about hot topics.
It is quite difficult to manage more than one Twitter account, and also, scheduled tweets including images can’t be edited. Lack of analytics can also be an issue, but I’d highly recommend this as a first Twitter management to use for beginners.
Being a good blogger and producing high quality content is damn hard but luckily, there are some tools that can help make your job easier.
Two weeks ago, Neil Patel published a list of 11 tools and services every blogger should use to make their journey “a bit easier and more successsful.” In his post, Neil shares tools that will help you with your writing, building links, and getting better understanding on what works for your blog.
Today, I want to share with you 9 WordPress plugins and one tool that will help your blog posts, almost magically, get more clicks, more shares and higher conversion rates.
Mark Ford, red-website-design.co.uk
We’re pretty confident when we say it’s impossible to do social media to maximum effect without the help of a tool or two along the way. But with so many available that offer so many different things how do you know which are worth trying?Take a l…
16 Social Media Management Tools You’d be Foolish Not to Try #socialmedia