9 Top Reasons to Add a Transcript to Your Video

Reasons to Add a Transcript to Your Video

Top marketing professionals have voiced their opinions of YouTube Marketing for this coming year, 2017. 

In an article written by Lisa. D. Jenkins, in Social Media Today, where the Pros have made their predictions in what they think will happen to video marketing.  Although they are talking about YouTube, the second biggest search engine to Google, it is largely about video marketing for businesses and the marketing direction it could take.

These are all valid predictions, YouTube is a great way for increasing visibility of your product or service, and love when these predictions come out in the early parts of the year, this year being no different.

The 9 Top YouTube Predictions for 2017 by the Pros are:-

  1. YouTube Solidifies Its Social Network Status

  2. YouTube Explores Long-form Television-style Content

  3. YouTube Channels Embrace Quality Over Quantity

  4. YouTube Integrates Third-party Software to Improve Broadcast Quality

  5. YouTube Marketers Focus on Educational Content Delivery

  6.  Influencer Marketing Evolves Into Exclusive Partnership Programming on YouTube

  7. Increased Socialisation Features Improve YouTube Engagement

  8. YouTube Promotes Longer Engagement Views

  9. YouTube Improves Social Features for Creators and Fans

With statistics in 2016 for the total number of hours of video watched being 3.25 billion, combined with the vital fact that YouTube and other video hosting platforms do not index videos with automatically generated captions.

What does this mean for marketers, entrepreneurs and anyone else wishing to utilise the power of video marketing on YouTube and such like?  Upload a transcript in the format of a text (.txt) file to your video.Video search engine bots, just like Google crawler bots that are curious about your content and how to index it, therefore getting higher search engine rankings, cannot read images, GIFs or hear the audio speech.  What the SEO bots rely on when the post is not in a contextual format, is text, tags, meta and other more in-depth search engine strategies.

YouTube search engine bots, just like Google crawler bots that are curious about your content and how to index it, therefore getting higher search engine rankings, cannot read images, GIFs or hear the audio speech in that video.  What the SEO bots rely on when the post is not in a readable text format containing keywords, tags, meta and other more in-depth search engine strategies.

In number 3 on the predictions list, YouTube embraces quality over quantity, adding an additional transcript immediately tells YouTube about your content, therefore giving it a higher quality rating over others that have no transcript at all.

Number 5 on the predictions list, ‘YouTube Marketers Focus on Educational Content Delivery’ expert Zontee Hou’s prediction, explained “instead of the 30-second video demos of recipes that have taken over Facebook, success on YouTube will require companies to create 1- to 5-minute in-depth demos, courses, and series that answer the viewers’ questions”.

So for educational content that you want to be visible to everyone, even if it is 5 minutes long, you could add a transcript to it for just £5 if you are paying in Sterling, or $5 if paying in United States Dollars.

With The total number of people who use YouTube – 1,300,000,000 and over 30 million visitors per day, can you afford not to add a transcript?

If you have any questions at all about how to add a transcript, how to create one, or about my video transcription service, please do not hesitate to get in touch.

 

 

 

 

 

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29 Checklists and Cheat Sheets to make Marketers’ Lives Easier

Checklists and Cheat Sheets
To Make Marketer’s Lives Easier
Business 2 Community
Checklists and Cheat Sheets by Natasha Alex December 10, 2015

Digital marketing is a multifaceted beast that evolves and gets more complicated every week. With so many different ways to reach your audience, it’s important to stay on top of the latest tactics and trends.

From content and social to analytics and retargeting, you’re staying up to date on it all. It’s a lot easier when you can do so with simple, easy-to-digest guides. So I’ve pulled together 30 cheat sheets and checklists to keep your digital marketing fresh and make your life easier.

1. Periodic Table of Content Marketing

image: http://cdn.business2community.com/wp-content/uploads/2015/12/the_perdiodic_table_of_content_marketing-blog-full.png.png

the_perdiodic_table_of_content_marketing-blog-full

This periodic table is a unique chart highlighting the important terms in content marketing. it covers everything you need to keep an eye on. From content strategy to metrics, it’s an all-inclusive index that can help you deliver great content.

2. The Ultimate Cheat Sheet for Awesome Marketing Emails

Email marketing is a key element of any campaign. From the subject line to the email footer, every section of your email contributes to its overall ability to convert. If you think you’re having trouble with your email outreach, this cheat sheet from HubSpot can help you dissect your emails and optimize each aspect of your campaign to obtain the best results.

3. A Detailed Guide to Photo and Image Sizes on Facebook, Twitter, YouTube, and More

When it comes to social media, great visuals increase engagement. But this only applies when your pictures are relevant, eye-catching, and of course, optimized. With so many types of images to choose from, it’s not easy to keep track of the rules for each network.

image: http://cdn2.business2community.com/wp-content/uploads/2015/12/twitter-image-sizes.png.png

twitter-image-sizes
This handy infographic shows you all the different images in your social media profiles, along with what they’re used for. It includes recommended sizes, image scale, etc. to make it easier for you to get the most out of your images.

4. Advanced Content Promotion Checklist

Writing content is hard, but promoting it is even harder. With all the distribution tools and channels available to you, it gets tough to keep track of where you’ve promoted your piece and where you’ve yet to share it.

And that’s after figuring out what to do in the first place. Process Street has created a great checklist to streamline content promotion, originally made for themselves before giving us all access.

5. Google Analytics Cheat Sheet

Google Analytics is an absolute essential for any marketer, and this cheat sheet from Portent has you covered. From setting up your account to tracking your goals and conversions, this cheat sheet can really help you get the best out of Google Analytics.

6. Retargeting Cheat Sheet

image: http://cdn.business2community.com/wp-content/uploads/2015/12/retargeting-cheat-sheet.png.png

retargeting-cheat-sheet

This cheat sheet simplifies the process of retargeting your customers. It covers the basics to get you started, along with advanced tactics and tips to help you succeed.

7. The Ultimate SaaS Metrics Cheat Sheet

Chart Mogul created this cheat sheet with every important metric you need to know for your SaaS. What’s covered: which ones are important, why they’re important, and how they’re measured. All condensed into a simple 2-pager.

8. The Web Developer’s SEO Cheat Sheet 3.0

image: http://cdn.business2community.com/wp-content/uploads/2015/12/moz-seo-checklist.png.png

moz-seo-checklist

Moz, an industry leader in SEO, created this fantastic cheat sheet for SEO newbies and professionals alike. It’s constantly updated by the Moz team, and is great help for web developers to keep their work SEO-friendly and up to date.

9. The Ultimate Inbound Marketing Checklist

This comprehensive checklist covers all the essentials of inbound marketing. Drafted like an ebook, it not only tells you what to do, but how to do it. This guide is a must-have for any marketer’s toolbox.

Recommended for YouWebcast: Sales and Marketing Alignment: 7 Steps to Implement Effective Sales Enablement

10. 101 Copywriting Dos and Don’ts

This PDF from Copy Hackers contains all the dos and don’ts of writing great copy that converts, from how to order your bulleted lists, to which famous authors should inspire your copywriting.

11. Google Adwords Cheat Sheet

Google Adwords can get a bit confusing, so Perry Marshall and Bryan Todd came together to create a resource to help. It shows you how to set up, the rules you need to keep in mind, and how to write ad copy that works. It also goes on to define some of terms that might have seemed like gibberish when you first got started.

11. Local SEO Checklist

This checklist is a great way to keep track of your local optimization. From on-page SEO to social signals, this list covers every aspect your SEO to manage your process in the easiest way.

12. Social Media Marketing Checklist

Social media is an essential channel for marketers and this infographic can help you manage your efforts and make sure you don’t miss a beat!

image: http://cdn.business2community.com/wp-content/uploads/2015/12/social-media-marketing-checklist.png.png

social-media-marketing-checklist

This fill-in-the-blank infographic will guide you through setting up the beginnings of a social media marketing strategy, from identifying your audience through measuring your results.

13. A Complete Conversion Rate Optimization Checklist

Conversion science can get messy when you don’t know what exactly brings you conversions. This checklist helps you streamline the process and identify the factors that can be optimized to improve your overall CRO, from choosing KPIs through designing A/B/ tests.

14. Google Analytics Metrics and Dimensions Cheat Sheet

Google analytics can be confusing to a beginner. It can take forever to discover all the data it’s tracking without a guide. This PDF helps you understand the metrics and dimensions you need to figure out the various aspects of your customers’ interaction with your website.

15. The Ultimate SEO Checklist

The Ultimate SEO Checklist from Leapfroggr covers on-page and off-page SEO for anyone who’s looking to make sure that their website has a good foundation for their digital marketing strategy.

image: http://cdn.business2community.com/wp-content/uploads/2015/12/ultimate-seo-checklsit.png.png

ultimate-seo-checklist

But unlike most other SEO checklists, it’s not a list of the ranking factors or how to optimize for them. It’s fully covers creating an SEO strategy, from performing market research to reputation management.

16. The Shelf’s Blogger Outreach Checklist

When it comes to reaching out to bloggers or influencers, any old email just will not do. This checklist from The Shelf covers the essentials of your outreach for the best results, including best practices and sample outreach emails.

17. Site Audit Checklist

Site audits can be intimidating, but Annie Cushing (aka Annielytics) makes it easy with her site audit checklist. It’s in the form of a Google Spreadsheet, so you can quickly make a copy and start tracking things yourself.

It becomes a lot less daunting to check track your work one section at a time. The sheet includes the initial data pulls, architecture, analytics, e-commerce, and pretty much everything you need to make your audit a breeze.

18. Universal Analytics Cheat Sheet

This comprehensive cheat sheet simplifies Google Analytics. It has three sheets that cover general usage, method and field reference, and limits and quotas.

19. Startup Launch List

image: http://cdn2.business2community.com/wp-content/uploads/2015/12/startup-launch-list.png.png

startup-launch-list

The Startup Launch List is an amazing compilation for budding entrepreneurs. Its reading list gives insights into each aspect of building a startup – from the initial idea to raising finances from investors. These tidbits from experienced hands can help you get your idea up and running.

20. The Social Platform Cheat Sheet

There are so many social channels out there, and they’re constantly changing. This cheat sheet guides you through the main platforms, who’s on them, and how to engage them.

21. .htaccess Cheat Sheet

Redirecting pages can get a little tricky for anyone without a technical background. This cheat sheet teaches you the basics for redirection, security, and other rules.

22. The Ultimate Guide to Twitter Advanced Search

Twitter’s one of the best ways for a brand to engage with its customers. And advertising there has proven awesome for many marketers. Even if your company doesn’t even have a Twitter handle yet (but it does, right?), you can find leads, track brand mentions, follow important topics, etc.

This Zapier guide is your way into the world of tweets, with its step-by-step guide to using advanced search to get real time data about your customers.

23. The Google Guide to Making Search Easier

Google advanced search is an essential skill for any marketer. This search guide can help you use search operators to get specific search results on Google.

You can use this to find really specific content, search unique mediums, and perform any kind of research faster.

24. A 50-Point Checklist for Creating The Ultimate Landing Page

When your landing page is your key to conversions, it’s important to make sure that you’re not missing any key elements. This Unbounce checklist highlights all the essentials of a great landing page so that while you’re building one, you don’t miss anything.

25. Website Usability Checklist

Building websites can be difficult for marketers, and in the process of making a beautiful site, it’s easy to lost sight of usability when you’re not an expert.

image: http://cdn.business2community.com/wp-content/uploads/2015/12/web-usability-checklist-1024×474.png.png

web-usability-checklist

The website usability checklist covers the common problems faced by users on a website. From forms to navigation, it helps you make sure that your site is not only well designed, but also user-friendly.

26. The Ultimate Google Algorithm Cheat Sheet

Google is constantly updating its algorithm to provide a better user experience. Neil Patel has created a cheat sheet to simplify these changes and help marketers make sense of the ranking factors and how they can affect your website.

27. The Keyword Research Cheat Sheet

As a marketer, you know how important SEO is. This keyword research cheat sheet covers the basics of the way keywords work and how you can use the best ones to bring in relevant, converting traffic.

28. The SEO Cheat Sheet for WordPress

WordPress is the easiest way for marketers to get their blog out there. By using themes, connecting your blog to useful plugins, and a few other tricks covered in this resource, you can optimize any page.

29. Website Launch Checklist

The launch of a website is stressful enough as it is, without the hassle of forgetting something simple like checking links. Launchlist makes sure that you’ve got all your bases covered before your site goes live.

Prepare Yourself

Most marketing missteps come from skipping a step, rather than actually not knowing what to do. We’re busy, we’re stressed, and we handle it really well most of the time. And with checklists to ensure accuracy, we can handle it well all the time.
[Source: http://www.business2community.com/marketing/29-checklists-cheat-sheets-make-marketers-lives-easier-01399754#D5RKwYfTEchq047U.99]

Your business will grow if you start using video marketing today.

YouTube is considered the second search engine
With Video Marketing 64% of viewers are more likely to make a purchase.

YouTube is not just about funny & entertaining videos. It has over 1 billion members, and you can tap into this crowd to find your target customers. I’m going to show you how to drive floods of targeted traffic to your website or blog.

This is not just your average “look at my stats” traffic, but high-converting traffic. Basically I’m going to walk you through how to profit from YouTube traffic.

Video viewers are 64% more likely to make a purchase.

Additionally – I will show you the secrets to get your videos to rank not just in YouTube, but Google as well. This is one of the things that 90% of businesses using video today get wrong. And believe me, showing up on the front page of Google with a laser targeted keyword can mean a huge difference in your results using video to market your business.

Source: http://www.videotrafficacademy.com/?hop=elfyau01