The Value of an Audio or Video Transcript

The Value of Audio and Video Transcripts

Today, in May 2016 advancements in technology have progressed very rapidly over the last 10 – 20 years.  Being from a time before computers and mobile phones, I am very glad for the progression of the internet.

For me it has meant I no longer travel out to work in an office transcribing, I can now freelance from home turning recorded audio into a digital Word document or Text file for videos.  It is not easy always writing proposals for transcription work on freelance sites like People Per Hour and Fivesquid.  It’s also not easy requiring to be paid in pounds and not dollars.  Audio or video transcription is usually charged by the audio minute or audio hour.  Some transcription companies charge by the line or page, but for me, it is easier for potential customers to know what they are going to be paying for their audio or video to be transcribed.  Charging by the line or page it is not possible to know what you are going to pay until the audio or video has been transcribed.

Because of advancements in technology, it is there much easier to record speech, seminars, interviews…well just about anything really.  Anything that is recorded that contains speech, or videoed and contains speech can be now transcribed digitally.  It takes a matter of minutes for the transcriptionist to download an audio in mp3 format or a video even in mp4.  They will upload this digital file to their professional software and start producing your transcript.

The value of a transcript

One of the advantages of a transcript giving it value is that you then have a permanent digital record, or if you choose to print the transcript off, you have a permanent hard-copy of the recorded audio.  The audio may get corrupted or accidentally deleted for example, but by having a transcript you will always have the information from the content of that audio or video.

Another valuable aspect of a transcript is that you have something to refer to, make notes on, instead of trying playing and fast forwarding trying to find that certain part of the audio that you are looking for.

You can add a transcript produced in a .txt text file format to your video.  This is an especially economical “do-it-yourself” method of enhancing your video’s search engine optimisation.  Why?  Because the transcript will be keyword rich and full of content that is relevant to you niche because of the nature of the speech contained in that video.  Search engine bots and crawlers have a lot more information from the text transcript that has been uploaded to your video.  It doesn’t have to rely on just a headline and possibly sub-headline, it has a whole transcript to know what your niche subject area is.  Because of the transcript SEO bots will then rank your video higher in search results in your niche.

If you are a mentor or coach, a transcript is something that could be offered as an incentive for potential clients.  They would be able to build up the mentoring or coaching session transcripts as a course for themselves to have and always refer to, for whatever reason they hired your mentoring or coaching services in the first place.

A transcript is a great way to get new blog post ideas from or social media posts.  Say you listened to a great podcast, if you go that podcast transcribed you would always have that knowledge from the podcast to refer to.  It’s certainly easier visually to find a certain part of the audio than playing back and forth.

Meetings that are recorded and then transcribed are a fantastic way of ensuring that what was discussed in the meeting is carried out in full.  No excuses for the participants to say they didn’t make the notes correctly of what they were supposed to be doing.  Everything from that meeting would be in a transcript to enable the better efficiency of duties to be undertaken.

Transcripts are especially helpful for the partially or totally deaf community.  They are so valuable to be able to also understand what was in the webinar, podcast, interview along with everyone else.  A text file added to a video with then automatically produced closed captions.  These can be turned on during any part of the video; very helpful for deaf people.  You may have created a marketing video with a voice over, having the option to have closed captions not only gives the deaf or hard-of-hearing community the opportunity to read what your video has to say, but at the same time it will automatically rank high in Google’s search results because the information gives the crawlers more information, as I described earlier.

Conclusion

Those are just a few examples of the reason why getting your audio or video transcribed is so important and it shouldn’t cost you the earth.  See my infographic 7 questions to ask your prospective freelance transcriptionist.  It’s an infographic to help anyone out there considering using a freelancer.  The aim is to help you filter out the amateurs that could potentially cost you time and money, to hire a professional and get value for money.

Digital transcription is a growing industry, but there are people out there trying to make extra money typing and not really understanding that transcription is a professional skill and art.  It takes many years of touch typing practice to be able to type at the same time as what is being spoken.

Transcripts can take certain formats; a one speaker audio would be set-out in a Word document differently to say an interview with two or three people.  A professional will know from the start of the audio or video how to set out the document, whereas an amateur may not.  If you get a poor, inaccurate transcript then it is going to be pretty useless to you, it will also have been a waste of time and money.

As a freelance transcriptionist working as Virtuadmin Transcription service my rates start at 50p per audio minute for up to 2 speakers in the audio or video.  So an hour’s audio or video would cost you £30 to be transcribed.  What the freelancer charges per audio minute or audio hour is entirely up to them and how they value their skill.  I type at 70-80 words per minute with 98% accuracy and could charge more, but I’m here as a freelancer to be fair in my pricing whilst delivering the most accurate transcript in the best turnaround time possible.

One hour’s audio that is of good clear audio quality, no more than 2 speakers and no background with good speech clarity, would take me approximately 4 hours to transcribe.  So I would advise any potential customers that it would be delivered in 24 hours.  If I have queued audio’s I communicate this straight away to you so that you are not left wondering when to expect your transcript.

I love my job helping anyone and everyone either enhance their SEO for their video or producing a transcript from audio, I really do enjoy listening and typing.  If you would like to get a quote for an audio or video, or even hire my transcription skills directly please click here>>>http://bit.ly/1TqN9j1

Can you think of any other valuable uses for an audio or video transcript?  Please feel free to comment below this post.  Thanks for reading and hope it has helped put the value of a transcript into some sort of perspective.

 

Written by: Virtuadmin

Date: 10th May 2016

 

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