Discover how TweetDeck lets you engage, monitor and schedule tweets for multiple accounts from a single customizable dashboard.
Are you managing multiple Twitter accounts?
Wondering how to streamline your Twitter marketing?
TweetDeck lets you engage, monitor and schedule tweets for multiple accounts from a single customizable dashboard.
In this article you’ll discover how to manage multiple Twitter accounts with TweetDeck.
#1: Connect Your Twitter Accounts
The first step is to set up your TweetDeck account.
If your company has one or two people monitoring social media, you can create one login using your company’s handle as the default account. Then you can add more accounts/handles to that same user login.
After you login to TweetDeck, you’ll see your TweetDeck dashboard.
The gray navigation bar on the left side of the dashboard is your go-to location for everything TweetDeck can do. From there, you can add accounts, write new tweets, review activity and notifications, read messages, change settings and more.
To connect additional accounts, click on the Accounts icon near the bottom of the navigation bar.
Next, click Add Another Twitter Account and enter the username and password for each account you want to manage. Now you’re ready to begin.
#2: Add Listening Streams
The most powerful TweetDeck feature is the ability to add streams, which are columns of tweets that are updated in real time. There are a number of different streams to choose from, such as User, Notifications, Mentions, Followers, Messages, Search, Lists and more.
To add a stream, click on the Add Column icon (with the + sign on it) in the navigation bar. Then select the column type you want to add.
You can customize the content of each column and remove excess noise. This makes it easier to find the information you want. Click the icon in the upper-right corner of the column to access your filtering options.
Keep in mind that adding lots of streams isn’t always better. It’s important to choose the columns that will help you reach your marketing goals.
Here are five streams that you’ll want to add.
The Notifications stream allows you to see when you have a new follower, someone has added you to a list or one of your tweets has been liked, retweeted or replied to.
Using this stream, you can quickly find active and potential clients, customers and followers. Essentially it lets you monitor every handle that is engaging with your content. You can use additional filters to narrow down your notifications to engagement, users and content type.
Add the Mentions stream to monitor every tweet that mentions your Twitter handle, whether for the first time or as part of a reply/conversation.
By monitoring and using this stream daily, your marketing team can track every company mention, and then react in a timely manner. You can quickly jump into conversations,offer customer support or engage with your existing user base or potential prospects.
Search is one of the most important streams in TweetDeck. It allows your marketing team to go beyond users and monitor content related to keywords or hashtags.
Using the Search feature, you can keep an eye on topics and conversations that are essential to your business.
For example, if your company is about to launch a new technology product, your marketing team can set up a Search stream to monitor all tweets for keywords such as new technology, today in tech, #techtuesday, and so on.
Bonus Tip: When setting up this stream, don’t forget to use Boolean operators to save space. This way, you can search for multiple terms in the same column.