[Growth Study] The beginning of Snapchat, a photo and video messaging application for iPhone & Android is shrouded in controversy, yet one thing is clear –  the idea dreamed up by fraternity brothers from Stanford goes far beyond just being a “sexting” app. Dismissing the controversy is a mistake; but by not over-positioning itself as a “sexting” app, Snapchat was able to change how we think about how photos and videos are shared.