Hiring a professional and affordable transcription service like Virtuadmin will give you a valuable transcript for your video providing accessibility, indexing and higher search engine results.
The tools contained in this list are taken from How to Build the Best Marketing Strategy You Can Using Only Free Tools published on Entrepreneur.com on 11th February 2017 and written by Murray Newlands From the original post, I have compiled the list of free tools, with links, that are recommended to formulate your digital… Continue reading 14 Free Website Tools to Formulate Your Best Marketing Strategy
To improve blog writing skills, one of the things you need to know are powerful words that can evoke emotions that you want. Here are some of those words.
One way to increase the effectiveness of your writing is to use power words. These are words and phrases that grab the reader’s attention and evoke an emotional reaction or a desire to take some kind of action. Here are 100 power words that you can begin incorporating into your blog, and some notes on how and why they are effective.
Improve Your Blog Writing
Power Words that Encourage
These words are words that create a sense of encouragement. When readers see these words they feel courageous, ready to take on a difficult task, and empowered. These are great words to use when you want readers to be certain that they are not limited by personal difficulties. These power words are perfect when you wish to provide assurance that a difficult event or period of time is not insurmountable. Many of these power words can be used to lead into a call for action. This is because your readers will feel energized and more motivated to take action. Here are a few power words that encourage:
These are by no means the only power words that bring people encouragement, but they are quite powerful. Hopefully, knowing these words will help you to identify other power words that you can use when you want people reading your blog to feel encouraged and empowered. If you are posting on a subject that is heartbreaking or upsetting, you may find that these power words provide a needed balance to the news you are delivering.
Power Words that Make People Angry
Why would you want to make your readers angry? Actually, there are many reasons. Are you blogging about social issues? Are you trying to make your readers passionate about doing something to eradicate some horrible disease? Is there an injustice somewhere that you want to motivate your readers to address? Well, you do that by using power words that make them angry about the issue and ready to take meaningful action. Is your blog something that you use to market your products and services?
If so, do not skip this section. You too can benefit from using power words that make readers angry. Shouldn’t they be angry if they have been receiving poor customer service from your competitors? Shouldn’t they be angry if they have been overcharged all this time? Take a look at these power words that evoke a healthy sense of anger:
- Taken advantage of
Hopefully, when people see these words in your blog they feel the kind of anger that motivates them to get out and make changes. Try using these words in your blog posts, and you can motivate your readership to do anything from donating to a cause, writing a letter to the editor, or converting to your products and services.
You may wish to combine these power words with some power words that cause encouragement. After all, who is more effective than a person who is justifiably angry and who believes that they are capable of making a difference?
Power Words that Tempt People
Everybody wants to be in on a secret. They want to access to information that others do not have. They want to do things that are ‘forbidden’. They want to see themselves as insiders, and as part of an elite, exclusive group.
Power words that tempt people evoke curiosity. It makes them want to find out more. It encourages them to find out what it is that they might be missing out on. These are some of the strongest call-to-action words that any blogger can use. Here are the power words that tempt:
- What they don’t want you to know
- Off limits
- Limited Access
- Behind the Scenes
- Black market
- Locked Away
- Cover up
- Limited Edition
- Insiders Only
These power words are very effective if you want to attract more readers to your content, to create viral content, and to publish content that starts conversations. Have you ever played with the idea of using special rewards and the promise of access to premium content in order to get new subscribers and followers?
These power words do an amazing job of sending out a call to action to those who crave VIP status, and who love being the first among their friends to get the insider information. Of course, if you promise insider deals, special access, or to reveal secrets, you have to follow through.
Power Words that Evoke a Love of Money
Who doesn’t like getting something for free, or at least at a deep discount? People love feeling as if they are getting a great deal, or as if they will be getting something for nothing. Power words that manipulate people’s desire for freebies and special deals have been in use for years.
In fact, you will probably recognize many of these words from advertisements that you watched your entire life. Some of them may seem a bit corny, but they do work. Check out these greed inducing power words that you can use on your next blog:
- Rock Bottom
- Barely Used
- Employee Discount
- Insider Discount
- Limited Time
- One Time Only
- Just for Loyal Customers
People love sales, free offers, door prizes, deep discounts, and coupons. Use these power words and you’ll keep your sales staff busy for days as they field calls and inquiries. If you are creating a post announcing a future sales event, you will gain significant traction with your audience if you incorporate just a few of these words in your posts.
Power Words that Evoke Feelings of Fear and Terror
Fear words are extremely effective in grabbing and keeping the attention of your readers. After all, fear words are what many media outlets use to keep people watching. Fear can be used as a call to action. It can be used to convince people that something deserves their attention. Fear can also be used to convince people that they will miss out on something if they do not continue reading.
There is definitely a danger of abusing these words and using them to unfairly manipulate your audience. But, as long as they are used judiciously and you are honest with any facts that you present, these words can really make your blog ‘pop’. Here are some fear mongering power words that you may be able to use when writing blogs in the future:
These words don’t just evoke fear. They evoke a desire to learn more, to stay tuned, and to get more information. Fear words may be initially shocking to read, but eventually shock will turn into a desire to take action. You can use these words to create a formula that moves your readers from shock and fear to action. Then, your job is to simply guide them to the action that you would like them to take.
A Final Note on Power Words
It may be difficult to imagine how 100 words and phrases can have such an emotional impact, but the truth is these words create responses in ways that other words don’t. If you combine the use of power words with other marketing techniques that are used to promote and market blogs/websites online, increase user engagement and make content viral (SEO, mobile friendly, social media, right keywords, etc.), you will be well on your way to increasing your readership and your internet presence.
So, why not give a few of these words a try on your next few blog posts. Then, take a few measurements. You will likely find that shares and comments increase. If you don’t see results right away, don’t be discouraged. It can take time to get into the groove when it comes to using power words effectively.
If you have never outsourced your recorded audio or video to a transcription service or hired a freelance transcriptionist before, this Infographic should be of some help. Many people think they can type and it’s easy to listen and type what is being spoken, take it from a freelance professional transcriptionist, it’s not. Transcriptionists also… Continue reading 7 Tips to Outsource to The Best Freelance Transcriptionist [Infographic]
If you’re like most bloggers, you’re probably wondering how you can produce huge results, the kind other bloggers retire doing. Or, you’re looking to gain a serious boost for your business via blogging, but not sure how to get rolling. Fortunately, this success isn’t just blind luck – it is the direct result of a series of efforts you can apply to your own blog.
If you’re like most bloggers, you’re probably wondering how you can produce huge results, the kind other bloggers retire doing. Or, you’re looking to gain a serious boost for your business via blogging, but not sure how to get rolling.
Fortunately, this success isn’t just blind luck – it is the direct result of a series of efforts you can apply to your own blog.
If you’re looking to increase your SEO, blogging is the first and most important step. According to HubSpot’s 2015 blogging frequency benchmark data, companies that blog earn 97% more inbound links than companies that do not. Additionally, companies that post more than 16 blog posts each month get roughly 3.5 times more traffic than companies that publish four or fewer posts each month. (We recently gained over 300 keyword positions in a single day—and it was 100% through our content & blogging.)
Read on to learn more about the SEO importance of blogging and how you can triple your SEO efforts through regular, high-quality posts.
Blogging 101: Why it’s so Darn Important for SEO
When it comes to SEO, there is arguably nothing more important than blogging. In order for content to rank well, there has to be content in the first place and multiple industry leaders have shown that companies that blog regularly do better than companies that don’t.
HubSpot’s aforementioned blogging frequency benchmark data shows that when small companies with 1-10 employees publish more than 11 posts each month, their sites get three times as much traffic as companies of the same size that publish only one post per month. What’s more, sites with 11 posts each month earn twice as much traffic as companies that publish between 2-5 posts each month.
For slightly larger companies, the results are comparable: companies with between 26-200 employees that publish more than 11 posts per month get twice as much traffic than companies who only publish one post each month.
It’s obvious that blogging frequency really does matter and that, in order to boost traffic and improve SEO, you need to produce relevant, useful content on a regular basis.
One of the main reasons for this is that old blog posts stick around long after they’ve been published. In fact, when HubSpot conducted a study of their own blogging traffic, they found that 90% of the leads their blog produced actually came from old posts. That said, it’s possible to generate, in equal parts, traffic from both old and new content, as long as you know how to create content that is genuinely interesting and valuable.
How to Blog for SEO: 6 Takeaway Tips
Now that you know how important blogging is for SEO, here are 6 tips to help you blog better and produce better results.
1. Create quality content
This may seem obvious, but creating content is one of the most important aspects of SEO. This is because each post you write adds a new SEO page that has the potential to be crawled and indexed by Google. Additionally, each new post can be optimized for unique long-tail keywords which allows bloggers to create pages full of new ranking opportunities. Blogs also offer the opportunity for high-quality backlinks and plenty of organic traffic to your site.
2. Write attention-grabbing headlines
If you do it right, every post you write can create high-quality traffic that gets you noticed. Unfortunately, most people don’t do this right. This is because they focus only on getting content written and distributed rather than creating viral content that maintains its value. The first secret to doing the latter is to make sure that your headlines are irresistible.
Eight out of 10 people read headlines while only two out of 10 read body copy, so you can bet that people will click through to your blog if you get your headline right. Need an example? Consider Upworthy for a moment. Upworthy launched two years ago and now boasts viral posts and 88 million visitors, which makes it more popular by visitor numbers than the Huffington Post, Business Insider, and Buzzfeed. The secret to Upworthy’s success? Attention-grabbing headlines first of all, and then minimal sharing buttons and the use of short, intriguing videos to grab users.
Once you’ve mastered killer headlines, you’ll want to ensure that your content is the correct length. At Express Writers, our blogs are generally between 1000-3000 words and Buzzsumo has found that its most popular posts range between 3000-10,000 words.
3. Solve your readers’ problems
No matter how quality your content is or how shocking your headlines are, it isn’t going to carry you to SEO and sales success if it doesn’t pertain directly to your readers. This means that, in order for your blogging efforts to work in favor of your SEO standing, you need to understand your audience very well. You should know what they’re interested in and which problems they’re struggling with and you should be able to synthesize new content ideas that will help make their lives easier.
To get a better handle on who your audience is and what they want, use sites like Quora to get involved in niche-specific conversations and then head to BuzzSumo for help in creating and generating new ideas for content. BuzzSumo allows users to plug in keywords and see what other related topics have gone viral on social media. Another great tool for this same purpose is Ubersuggest, which is fantastic for generating ideas for blog posts and advertises itself as “Google suggest on steroids.”
4. Make it evergreen
It’s one thing for your posts to be attention-grabbing but it’s entirely another for them to hold their value throughout the months or years. This is where Evergreen topics come in. According to Moz, evergreen content offers “continued and sustained success.” To put it another way, evergreen content doesn’t rely upon passing trend and it doesn’t rely on the re-posting of old content. Rather, it uses foundational industry truths as topics from which to branch out. Examples in the world of blogging include “How to Blog – The Steps to a Successful Blog Start,” “Revealed: 19 Things to Know Before You Start a Blog” and ProBlogger’s own “How to Blog: Blogging Tips for Beginners.” These posts all take one evergreen topic (blogging) and offer helpful tips and tricks on the subject. Because of this, these posts aren’t going to come into and out of fashion. Instead, they will continue to be highly searched-for and will continue to be a major source of traffic for their home sites.
5. Use long tail Keywords
Long tail keywords are and have always been a big traffic factor for bloggers. Take Search Engine Journal, for example, who noted a huge 78% jump in traffic after optimizing their content for long-tail keywords. In order to optimize content for long tail keywords, it’s important to create extensively researched, lengthy, valuable content that utilizes your long-tail keywords in a natural way.
Since long tail keywords show you what your users are looking to do, there’s a high probability that content optimized for them will produce far better conversions than content that is not. Additionally, longtail keywords can help you understand how to better structure content in order to solve a searcher’s problems or provide value for their needs.
6. Use CTAs to collect emails
As of 2013, there were more than 3.6 billion email addresses worldwide with upwards of 247 million emails sent on a daily basis. According to many email marketing experts, for every $1.00 bloggers spend on email marketing tactics, they earn $42.00. If you need an example, you can think about QuickSprout, which created a revenue of $43k from one email blast over a single 24-hour period.
That said, it’s wise to collect emails every time someone visits your site. Do this through a special landing page or embed email popups or subscription forms throughout your blog. Accompany these with powerful CTAs and then use the gathered emails for email marketing down the road. In order to get the most emails possible, ensure that your site is structured properly and easy to use. This means that your site should be compatible for all devices and very readable (in terms of font type and actual writing). The site should also load quickly and be easy to navigate. When your site provides a positive experience for users, people are much more likely to click and subscribe than they would be for a difficult site that wasn’t intuitive.
While increasing SEO can be confusing, it’s obvious that blogging does in fact have a large impact on SEO. Follow these 6 tips to help you blog better, increase SEO rankings, and make more sales. Happy blogging!
This Infographic was created by Neil Patel at Quick Sprout and introduces his Infographic by stating that (when this article was first published in November 2014 to help get your head around Search Engine Optimization) that Google looks at over 200 factors when ranking a website and that was in 2014!Today Cent Muruganandam has… Continue reading How to Structure a Perfect SEO Optimized Page
In this ever changing field, you can stay ahead of the curve with my WordPress SEO tips designed to provide you with what works to achieve results.
A great way to start the New Year – I heard from a very trusted colleague and want to share these wonderful search engine optimistion tips with you. Over at www.onblast.com he got in touch to say Hi and Happy New Year. We’ve not spoken for a wee while and really happy to hear from him and guess what? Even though it has been longer that it should have been he wanted to share his latest post about WordPress and the secret tips of how to get success with blogging. I am so grateful to him for sending me this I had to share it with you…ssshh don’t tell him!
So with that being said, welcome to the ultimate resource for WordPress SEO tips this side of a Tibetan monk who understands the mind of Google (I’m fairly certain he doesn’t exist).
Of course, there are an abundance of other practices in your structure and content that will also lend to a more optimized website, but we’ll get to all of that in due time.
For now, as the salad said to the dinner: “lettuce begin!”
The Secrets to Successful WordPress SEO (You’re Welcome)
“Optimizing your WordPress site is the first step toward real blogging success” [click to tweet]
It’s hard to believe anyone would give this out for free, but I’m Matt Banner, and although most people know me through my brother Bruce, you know, the big green guy (the Hulk) I’m sporting a brain that’s equally powerful and like him I want to use my power for good.
Here’s what you’re going to learn by the end of this article:
- A massive list of the best SEO practices out there
- WordPress exclusive tips to maximize your blog’s potential
- A sneak peek at the future of SEO and how you can prepare today
- Step by step on How to Optimize WordPress with the Yoast Plugin
35 WordPress SEO Tips to Chew On
1) Pay attention how you structure your URL: as you create phenomenal posts, remember that WordPress allows you to tailor the structure of your permalinks (or URL) under the settings > Permalinks. You can utilize a custom structure (my recommendation) or pick something different.
Just know that the shorter, the better (i.e. onblastblog.com/get-more-traffic). You don’t need to fit every single word of your article title in the URL.
2) Install the Yoast WordPress SEO Plugin: Of all the plugins out there, this is the one you need for your blog. This will help you keep track of your optimization and allow you to tailor other features of your blog without the need for multiple plugins. Yoast will keep your website clean and on track.
3) Add Internal Links: When you’re working on a new post, make sure you link to other relevant ones on your blog to increase the networking structure and keep the other posts in the limelight.
4) Optimize Images: This is relatively easy and comes included with WordPress. When you’re uploading and inserting an image on your blog, there are fields to provide an alternate text, caption, and description.
Use them all. These all add to the organic visibility of the image, so don’t forget to use them.
5) Content is for People First: Some bloggers get all caught up in throwing as many keywords into a post as possible, and while having your primary and LSI keywords present is certainly needed to help people understand what you’re talking about, ultimately the usefulness of your content will decide how well it performs in search engine results.
Make it well-written, unique, and above all else, useful for your readers.
6) Generate More Brand Mentions:
Essentially, they are 3rd party recommendations that scream “What you’re doing is awesome”. That being said, you don’t need links from sites that aren’t in your niche or don’t relate to your topic.
Remember, your goal is ultimately about judging the usefulness of your site for users.
7) PageRank isn’t as Important as You Might Think: The way pages are viewed and ranked by search engines is part of a huge machine like algorithm. It’s been widely noted that using page rank as a ranking factor is no longer recognized.
8) Ensure your Title Tag Contains the Most Important Words: The title tag, which displays on Google and other search engines, shouldn’t just be the company name or the name of your blog. Each title tag should accurately describe what will be on that given page.
Practicing this will better improve your SEO and proudly display the content of the post.
9) Make Your Hyperlinks Keyword Phrases: This is a simple tip, but an important one. If you’re linking to an article about common mistakes bloggers make, don’t just say “click here”, use the phrase so readers know what they’re clicking on.
10) Long-Tail Keyword Phrases Beat Lonely Ones:
If you’re talking about cooking dessert dishes, then expand on that like so: “Our detailed recipes will help you craft the finest dessert dishes.”
11) From the Beginning, Your Design Should be SEO Focused: Your blogs design, whether it’s done by you or by a web designer, needs to be focused on organic search traffic.
12) Get your Site Indexed: Using a tool like Google Search Console will help you establish a clear connection between your website’s content and the Google search engine.
13) Structure Your Site With Simplicity: A complicated and disorganized blog isn’t going to get a lot of readers or backlinks.
Don’t go crazy with folders and subfolders. Keep things organized and if people want to look at older posts, make sure that’s easy to do as well.
14) Always, Always Reciprocate:
15) Content Needs to be Unique and of High Quality: You can write about the psychological profile of the common household cat all you want, but if the content isn’t of high quality (meaning no keyword stuffing, or a litany of grammar and punctuation issues) then you’re not going to see the results you want.
Creating content that does both of these things will be infinitely more noticeable to Google.
16) Choose a Single Main Keyword Phrase: Don’t try to create a single post that addresses multiple keyword phrases. Find one that most represents your content and use it sparingly in the post.
Branch off of that keyword with secondary keywords and relevant topics to further expand on the subject matter.
17) Your SEO Must Lead to a Strong CTA (Call to Action): Much like dousing logs in lighter fluid, it’s all for naught if you don’t light a match to ignite the flames. At the end of your posts, you should always leave the reader with something to do.
It could be a sign up for your newsletter, or an invitation to comment. It could also be an opportunity to purchase your products or services. Make sure this is present, and that it’s clear and concise.
18) Never Stop Researching:
The landscape of this is always changing. With new updates to Google and Yahoo, the methods by which pages are displayed and ranked is always changing. Staying current on these trends and algorithms is the best way to stay ahead of the curve.
19) The Text Around Your Images Matters: As mentioned earlier, the caption, description and ALT-Text attached to your images helps them rank well in search engines.
What you’re saying when the image appears (the text around it) also matters. SEO is relying more on how things connect and less on specific keywords, so remember to make everything fit together.
20) Your Social Media Presence is Huge: Having your blog posts present on Facebook, Twitter, and other social media sites goes hand in hand SEO. Installing a social media plugin on your WordPress blog will also allow people to share your posts on their networks, further spreading the influence of your site.
21) Mix-Up the Types of Content on Your Blog: It’s not about text and pictures, you need to get more creative than that. Publish videos, record podcasts, and try new things with your posts. You never want to shatter the style or voice you’ve established, but that doesn’t mean you can’t stretch the types of content you deliver to other forms.
22) Use Clean and Simple Themes:
The more code that search engines have to search, the harder it’s going to be for your content to stand out.
Use simple themes that are light on coding and run fast. This way your content is found faster and easier by search engines and ultimately by your readers.
23) Create an XML Sitemap: This is essentially a map of your website that Google can use to properly understand what pages you have.
Creating one of these can be done using an SEO plugin, or with other sitemap specific plugins, but regardless of how you do it, this is an essential action that will make your site infinitely more readable for search engines like Google.
24) Don’t Index Every Single Page: All the pages of your blog don’t need to be indexed as some of them are just, well, there. The ones that provide value to readers, the ones with content are the ones that should be viewed by search engines. That being said, if you index your category pages on your blog, consider adding a paragraph or two about what’s in that category.
This adds value to the page, and being that’s a detailed description, it will only show up for that category, this is key because simply placing a post teaser or teasers on the page will still allow that content to appear in other searches.
25) Keep Your WordPress Up to Date: The updates for WordPress that come down the pipeline are important.
They ensure that your security is solid, but they also alter any possible errors or glitches in the coding that could be hurting your SEO ranking. You don’t want anything holding you back, but more than that you don’t want your site getting hacked.
26) Remove Defaults from Your Site:
As mentioned above, you can create category pages with their own unique content and index them for an SEO boost.
In addition to things like that, consider changing default messages like “Hello World!” and others that are put there as placeholders. These look unprofessional on a live website and your readers will recognize them as they stand out from the rest of your blog’s style.
27) When Customizing your URL, Remember Keywords: I mentioned earlier changing the URL from the default setting, but there’s something to be said about customizing them yourself to include the title of your blog post that remains as small and simple as possible.
Focus on the keywords and remove things like “and” “a” and “is” from the permalink.
28) Avoid Duplicate Content by Creating a Static Homepage: Identical content is the bane of any blogger’s existence. When you setup your WordPress site, the default is posting your latest content on the homepage. The problem with this is that showing the content on the homepage and in the respective post creates that dreaded duplicate content.
To fix this, create a page for blog posts and go to the reading settings. Once you’ve done this, choose between latest posts or a static page for the front page displays.
Each article you post should be represented by an excerpt, then double check that the discourage search engines from indexing this site is not selected.
29) Track Your Progress with Google Analytics:
you should always be aware of how well you’re doing, and this is the way.
The results of a tracking program will help you find 404 pages, see how long people stay for, and how much traffic you’re getting from search engines.
All of this information will help you better understand what’s working, and what isn’t. When you finally find that ‘secret sauce’ based on all of your efforts and the results to prove it, then your analytics account should look something like this:
30) Make Sure You’ve Got the Date Right: New and fresh content is great for SEO, but WordPress uses a default UTC time zone when you set it up. If this time zone isn’t correct for your location, your new content may not be noticed by search engines.
When searching for new content, Google check the time set on your WordPress, not the time and date it actually went up.All you have to do to fix this, is head into the settings > General and you’ll see the time zone. If you need help figuring out which time zone is yours, Wikipedia has a handy chart.
Looking Into the Future: How SEO is Evolving (And How You Can Stay Ahead of The Curve)
As time goes on, the way that Google searches changes constantly. In 2013 there were a number of updates for example, some small, and some large.
With each of these updates the SEO landscape changes and we must in turn change with it. While the changes are beneficial and contribute to the overall whole, they are still radical in some aspects. Here are the updates issued in 2013:
Panda #24: First update of the year issued on January 22nd.
Panda #25: This was the last update before the Panda update was added into the core algorithm.
Hummingbird: This was a major update to the core algorithm, modifying semantic search among other SEO tactics in a big way.
Penguin 2.0./2.1: These were both minor updates that didn’t touch the main algorithm.
So, why did I show you a list of oddly named updates? Well, of the five updates, two of them were fairly major. This means that several times per year, the way we understand SEO changes. I know, that seems scary, but you needn’t be afraid.
When it comes down to it, Google is just trying to make their search results the best they can be for users. Speaking of users, don’t forget to use a handful of these WordPress plugins to improve your reader’s experience on the site.
Staying ahead of the curve isn’t about reading every last update note (that would help though if you can understand them) it’s about understanding what Google defines as a high-quality website. If you meet these standards, then the search engine is looking for you instead of you looking for it. That’s gotta be a nice confidence boost.
So, with that in mind, here are characteristics of a high-quality site in Google’s eyes:
- Original, Quality and Correct Content
- Trustworthy and Credible
- Nothing biased or one-sided (use perspective)
- Minimal to zero consumer complaints
- Content should be comprehensive and thorough
A low-quality or unoptimized website has paid links everywhere, way too many ads, and little to no content.
And you know what proves all of this? Your analytics account: The average amount of time a reader stays on your website, how many pages do they visit, etc.
What About the Future?
With time flying past us, we’ll be talking about 2015’s update logs before you know it, but we’ve already seen some big changes coming down the pipeline.
In order to keep you on top of how things are going, I’m going to give you some final tips that will help you stay at the forefront of these constantly changing times.
31) Promote Your Content
Older SEO resources will tell you that proper structure, keywords, permalinks, site mapping, and so on will be enough, but they’re not anymore. Those things are still important, in fact, they keep you afloat. They don’t, however, elevate you to greatness.
The SEO tips I’ve provided will act as your life jacket in the ocean of the internet, but you’ve got to reach out and grab something to hold onto if you want to take off.
This is done through marketing. When you write your posts, make them unique, powerful, and irresistible. Give people the power to share it with social media plugins, and spread the word! This is one of the best ways you can promote your blog and increase traffic to it.
A post on Quicksprout from Neil Patel stated that 95% of your SEO is attributed to your link profile.
What’s that about?
Essentially it means that you must produce top notch content and market it to your targeted audience, as well as similar websites in your industry.
This will help contribute to building up a link profile that Google approves of, which in return will allow your site to rank higher in the search engine results pages.
32) SEO and Public Relations Are Merging
I know, it’s scary, but this is the way of the future. In a video posted by Matt Cutts of Google fame, he spoke about the importance of integrating PR tactics into your SEO:
“Over time, backlinks will become a little less important. If we could really be able to tell, you know, Danny Sullivan wrote this article…or Vanessa Fox wrote this article, something like that, that would help us understand — okay, this is something that we can tell, 1) it’s an expert, 2) it’s an expert in this particular field.”
In essence, people want to know who is writing these articles. When Google Authorship was still around, these profiles would rank incredibly high, along with Wikipedia pages, and expert news articles.
Suddenly it became about more than the content, it was about who wrote it and what their presence is on the internet. While it may seem hard to grasp, it’s important that going forward, your content is optimized, marketed, and that the author of the post has an equal presence and profile.
33) Google’s Algorithm is Smarter Than You
In May of 2014 they celebrated 16 years and in those years, numerous changes and modifications to the search algorithm have resulted in one singular truth: you can’t trick Google.
Back in the early days, there were tricks and workarounds that you may still see online, but check the date on those articles, because those things don’t work anymore.
A great example is co-occurrence which is one of the recent developments. This concept allows the search engine to predict how one phrase will spark other ones.
If those phrases are present, the page ranks higher for relevancy. So if I were to say “Mickey Mouse” then other phrases like “Disney World” “Magic Kingdom” and “Minnie Mouse” will relate to that original term.
34) Social Profiles Matter More Now Than Ever
When looking at sheer numbers of search inquires, YouTube, Facebook, and Twitter have upwards of two billion searches per day.
With all of these incoming searches, SEO is now becoming more social than ever. We always want to market our content, but now we need to market ourselves.
Just like the rise of PR in SEO, people are going to look for your presence on Facebook, Twitter, and so on.
Your persona and your reputation online through these sites will greatly affect the success of your blog.
Obviously you don’t want to be fake, but just like an embarrassing picture can sabotage a job interview, the same principle now applies to your readers. Put your best face online.
35) Future Concept: Entity Salience
A Google Research paper recently mentioned the concept of entity salience. This is some future level stuff but you can prepare for it now and it will pay off in the long run.
Beyond using keywords to determine relevance, this technique uses “entities” on the page, examining the known relationships between them to better understand the content.
Anything that is distinct or well-defined is an “entity.” If the relationship between entities is strong, it adds more relevance to the overall page.
For example, if we’re writing about HBO, we could go into shows that the channel broadcasts like Game of Thrones, but we could go even further and establish entity salience by mentioning specific characters like Jon Snow or Arya Stark, or Ned Stark, thereby strengthening the relationships between these entities.
Setting Up Your WordPress for Success
Like me, if you’ve ever tried to fully optimize your WordPress blog for success then you would know first hand that you’ve driven yourself crazy trying to figure it out.
“What chu talkin about Matt?”
What I’m talking about is the irritating plugins, themes etc. that get in the way of our optimized WordPress blog.
Here’s a quick step by step tutorial on how to optimize it specifically using Yoast:
Step 1: Descriptions & Titles
WordPress SEO by Yoast features very useful settings that give you ultimate control over title & descriptions. This applies to all post & page types.
Step 2: Indexation
Under “post types” ensure that posts and pages are both left unchecked so they are indexed. There’s no need to keep media indexed, however.
Categories do not HAVE to be indexed. Deciding whether or not to index your category pages depends on whether you anticipate those pages to rank on search engines.
In addition to that, a category page (like any indexed page) HAS to have unique and valuable content that can’t be found elsewhere.
Step 3: XML Sitemaps
Please make sure you’re not using any other plugins that handle XML Sitemaps – this can cause confusion for your WordPress.
When you’re excluding post types and taxonomies, only check mark the types of pages you DO NOT want indexed. Performing this step the right way will help you with an optimized XML Sitemap.
Step 4: Permalinks
I would strongly advise you to strip the /category/ off of category URLs. The shorter and more succinct your URLs are, the better.
I would also enforce a trailing slash on all category and tag URLs as well as removing stop words from slugs. Slug is another word for URL.
After configuring the permalinks, your Yoast plugin is all set and optimized for success! Now, on to the meat of this article, my very own WordPress tips for you to keep in your back pocket.
Some Final Thoughts
SEO is always a subject that constantly changes. Just about every tactic sticks around in one form or another, but they always evolve.
Constant changes on a yearly basis can be seen, and things that worked six months ago won’t work now. It’s not something to be afraid of, but it is something to be aware of.
We can prepare for the future by staying abreast of changing elements in SEO and always focusing our content on being unique and high-quality for our readers. If you’re writing for them, you’ll never fail.
Keep these tips in mind, but never let them leave yours. Now that we know how PR is affecting SEO, we can also seek to improve our social media presence as we market our content.
These are all great WordPress SEO tips, so make sure you’re using them all as your make your mark.
It’s a lot to take in, especially the concepts of Entity Salience, but I promise, you’ve got this. Keep this blog bookmarked as we continue exploring the best ways to blog, and as always don’t forget to tell me about your opinions and your SEO tips in the comments below.
Thanks for reading!
I do lots of SEO projects. Not so typically, I also do a lot of website search projects. But I hardly ever do them for the same clients. One reason is that IT people typically run website search while marketers typically manage SEO. But the few clients I work with that do SEO and website search together have discovered the secret I am about to share with you.
As Google and every other search engine has made it more and more difficult to know which keywords searchers use to find your pages, you need to go after more and more data. One of the richest and easiest sources of data is website search.
You control your own website search, so no one can take the data away. Website search engines find only your own pages, so you don’t have to wade through tons of irrelevant keywords to find the ones that pertain to your content. And those search engines also give you linkage between what searchers are looking for and which pages from your site come up. Those choices might not match Google’s choices, but they are better than nothing,
But the biggest reason to mine your website search data for keywords is the simplest. These are a list of words that your customers think you actually have content for.
Even when they are wrong and you have no content for a keyword, even that is instructive, because your customer thought you should have content. Perhaps these are gaps in your content that you need to fill.
Now, when you look at your website search keywords, you do have to make a few adjustments. While a Google searcher might search for quicken loans, when they arrive at quicken.com, they might search for merely loans. Expect searchers to use fewer of your brand names (and especially not your company name) when they are on your website–it already sets that context.
If you aren’t looking at website search keywords to drive SEO targets, you are missing one of the most obvious places to look.
[This article first appeared on Business 2 Community on 4th January 2016]
Marcus Miller on December 28, 2015 A 2015 study by Smart Insights showed that 50 percent of businesses doing digital marketing had no form of digital marketing plan or strategy. They were doing digital marketing, yet there were no clearly defined objectives or goals. Does this seem a little crazy to you? In our experience helping… Continue reading Planning For SEO Success In 2016
PR in the age of social media, Reddit, BuzzFeed and content pinterest.com Social Media & PR: Then & Now. Great infographic detailing how digital media has shaped the public relations field. An interesting #infographic on PR then and now. #marketing