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When you're designing cover photos, graphics, and other social media assets, sometimes knowing the bare bones image dimensions isn't enough.
A cheat sheet of the sizes and dimensions for photos and images on Facebook, LinkedIn, Pinterest, Instagram, Twitter, YouTube, Tumblr, and Google+.
What if you wanted to place text or an arrow on your Facebook cover photo without it getting covered by the profile photo? And what about the shared link thumbnails on Facebook or in-stream photos on Twitter ... how big should those be?
If you're looking for a detailed guide to social media photo sizes -- including recommended dimensions, minimum and maximum dimensions, image scale, and more -- then this is it.
The infographic below from Jamie Spencer of MakeAWebsiteHub.com is a great reference to bookmark or keep close-at-hand the next time you're creating an image for your social media profile.
Editor's Note: This post was originally published in October 2013 and has been updated for accuracy and comprehensiveness.
This is the largest and most comprehensive list of social media tools online. Trust me, I did some digging.
Sure, there are countless lists floating around that have 10, 25, or even 100 social media tools listed. At best, you typically get the same top social media tools mentioned across these lists.
But you and I both know that there are hundreds of other little known social media tools out there that can help with your social media marketing initiatives. However, who has time to curate all of these tools in one place?
Lucky for you, I have compiled over 500 social media tools into a single list. So we’re off to a good start.
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This is not your same old list post. Nope…
What I have found in list posts is that the longer the list, the more frustrated I get when endlessly scrolling to uncover a hidden gem that will do what I need it to.
I’m sure you can agree that this is not the best use of your time.
Instead of throwing out a bunch of links to tools in some random order, I have made it drop-dead simple to zero in on tools that will solve your pain points.
With this list of social media tools, you can:
Some things to note is that the term “social media tool” can be somewhat vague. What I mean is that even though a tool might serve a primary purpose for something else, it doesn’t necessarily mean it can’t be used to help your social media activities in some way.
For example, one such tool is Google Analytics. While it is definitely not intended to be a social media tool, you can most certainly use it to more accurately track your social media initiatives.
So please keep an open mind when sifting through these results.
Whether most people admit it or not, you should be using various tools to help with your social media activities. By no means should you fully automate your social media presence, but you should look at ways to help streamline your efforts.
The numbers for social media are staggering. Twitter recently published that they have 316,000,000 (that’s 316 million) monthly active users. That pales in comparison to Facebook which has 1,900,000,000 monthly active users. Yep, that’s 1.9 billion.
Bottom-line is that no matter what your business has to offer, chances are that you can find your audience among the various social media networks.
In fact, according to GrowEpic’s data here is a breakdown of percent of companies in an industry that use each social media channel:
Here is the full chart with all the industries tracked:
Of course your social channel focus will be influenced by your audience. If your business falls within one of these categories, you can have a good idea of where your competitors are focusing their efforts. You might choose to develop a presence on channels where your competitors are. Or perhaps, you take a contrarian approach and go after a less saturated social media channel.
No matter what social channels you want to be active on, to get the most out of your initiatives you will probably want consider a social media tool or two that will help you be more efficient.
Unfortunately, there is not a single software or tool that can tackle all your needs on each social media channel. The good news is that with this list of social media tools having the ability to be filtered, you can easily narrow down the results.
Many of these tools work across multiple social networks, which is not surprising.
Out of the social media tools in this list, we can see that the majority of them will work on Twitter and the fewest being Pinterest. Twitter has had an API open to developers for years, while Pinterest is just starting to roll out access to their API.
Number of Tools Per Social NetworkFacebookGoogle+InstagramLinkedInPinterestTwitter0125250375500
|Social Network||# of Tools Supported|
The majority of tools listed here do cost something to use. It takes a lot of time, resources, and money to put together many of these tools.
Here’s the pricing breakdown:
Cost StructurePaidFreeFree, Paid47.6%19.3%33.1%
|Cost||# of Tools|
As you can imagine, there are no doubt more tools that I have yet to find. So I can definitely use your help. If you know of a tool that is worth using and not on this list, please tell me about it here. I’ll be sure to check out the tool/service and update this list accordingly.
If you happen to come across an item in the list that is inaccurate or incorrect, please let me know so that I can fix it. Many of these tools require paid access to use, and unfortunately I don’t have access to some of them to really know the ins and outs of them. So if you are a user of a particular tool, let me know if I described one incorrectly.
I’d like to ask for your help in maintaining this list. Various social media tools come and go, and there’s nothing more annoying that clicking on a link to a tool to find out it is no longer available.
So, if you come across a tool that has seen better days, leave a comment below and I’ll update the list.
Don’t forget to leave a comment below about your favorite social media tools!
P.S. You will be asked to sign in to List.ly in order to vote for your favorite tools – don’t worry it’s easy and you sign in using Twitter, LinkedIn, Facebook or Google+.
From content and social to analytics and retargeting, you’re staying up to date on it all. It’s a lot easier when you can do so with simple, easy-to-digest guides. So I’ve pulled together 30 cheat sheets and checklists to keep your digital marketing fresh and make your life easier.
This periodic table is a unique chart highlighting the important terms in content marketing. it covers everything you need to keep an eye on. From content strategy to metrics, it’s an all-inclusive index that can help you deliver great content.
Email marketing is a key element of any campaign. From the subject line to the email footer, every section of your email contributes to its overall ability to convert. If you think you’re having trouble with your email outreach, this cheat sheet from HubSpot can help you dissect your emails and optimize each aspect of your campaign to obtain the best results.
When it comes to social media, great visuals increase engagement. But this only applies when your pictures are relevant, eye-catching, and of course, optimized. With so many types of images to choose from, it’s not easy to keep track of the rules for each network.
This handy infographic shows you all the different images in your social media profiles, along with what they’re used for. It includes recommended sizes, image scale, etc. to make it easier for you to get the most out of your images.
Writing content is hard, but promoting it is even harder. With all the distribution tools and channels available to you, it gets tough to keep track of where you’ve promoted your piece and where you’ve yet to share it.
And that’s after figuring out what to do in the first place. Process Street has created a great checklist to streamline content promotion, originally made for themselves before giving us all access.
Google Analytics is an absolute essential for any marketer, and this cheat sheet from Portent has you covered. From setting up your account to tracking your goals and conversions, this cheat sheet can really help you get the best out of Google Analytics.
This cheat sheet simplifies the process of retargeting your customers. It covers the basics to get you started, along with advanced tactics and tips to help you succeed.
Chart Mogul created this cheat sheet with every important metric you need to know for your SaaS. What’s covered: which ones are important, why they’re important, and how they’re measured. All condensed into a simple 2-pager.
Moz, an industry leader in SEO, created this fantastic cheat sheet for SEO newbies and professionals alike. It’s constantly updated by the Moz team, and is great help for web developers to keep their work SEO-friendly and up to date.
This comprehensive checklist covers all the essentials of inbound marketing. Drafted like an ebook, it not only tells you what to do, but how to do it. This guide is a must-have for any marketer’s toolbox.
This PDF from Copy Hackers contains all the dos and don’ts of writing great copy that converts, from how to order your bulleted lists, to which famous authors should inspire your copywriting.
Google Adwords can get a bit confusing, so Perry Marshall and Bryan Todd came together to create a resource to help. It shows you how to set up, the rules you need to keep in mind, and how to write ad copy that works. It also goes on to define some of terms that might have seemed like gibberish when you first got started.
This checklist is a great way to keep track of your local optimization. From on-page SEO to social signals, this list covers every aspect your SEO to manage your process in the easiest way.
Social media is an essential channel for marketers and this infographic can help you manage your efforts and make sure you don’t miss a beat!
This fill-in-the-blank infographic will guide you through setting up the beginnings of a social media marketing strategy, from identifying your audience through measuring your results.
Conversion science can get messy when you don’t know what exactly brings you conversions. This checklist helps you streamline the process and identify the factors that can be optimized to improve your overall CRO, from choosing KPIs through designing A/B/ tests.
Google analytics can be confusing to a beginner. It can take forever to discover all the data it’s tracking without a guide. This PDF helps you understand the metrics and dimensions you need to figure out the various aspects of your customers’ interaction with your website.
The Ultimate SEO Checklist from Leapfroggr covers on-page and off-page SEO for anyone who’s looking to make sure that their website has a good foundation for their digital marketing strategy.
But unlike most other SEO checklists, it’s not a list of the ranking factors or how to optimize for them. It’s fully covers creating an SEO strategy, from performing market research to reputation management.
When it comes to reaching out to bloggers or influencers, any old email just will not do. This checklist from The Shelf covers the essentials of your outreach for the best results, including best practices and sample outreach emails.
Site audits can be intimidating, but Annie Cushing (aka Annielytics) makes it easy with her site audit checklist. It’s in the form of a Google Spreadsheet, so you can quickly make a copy and start tracking things yourself.
It becomes a lot less daunting to check track your work one section at a time. The sheet includes the initial data pulls, architecture, analytics, e-commerce, and pretty much everything you need to make your audit a breeze.
This comprehensive cheat sheet simplifies Google Analytics. It has three sheets that cover general usage, method and field reference, and limits and quotas.
The Startup Launch List is an amazing compilation for budding entrepreneurs. Its reading list gives insights into each aspect of building a startup – from the initial idea to raising finances from investors. These tidbits from experienced hands can help you get your idea up and running.
There are so many social channels out there, and they’re constantly changing. This cheat sheet guides you through the main platforms, who’s on them, and how to engage them.
Redirecting pages can get a little tricky for anyone without a technical background. This cheat sheet teaches you the basics for redirection, security, and other rules.
Twitter’s one of the best ways for a brand to engage with its customers. And advertising there has proven awesome for many marketers. Even if your company doesn’t even have a Twitter handle yet (but it does, right?), you can find leads, track brand mentions, follow important topics, etc.
This Zapier guide is your way into the world of tweets, with its step-by-step guide to using advanced search to get real time data about your customers.
Google advanced search is an essential skill for any marketer. This search guide can help you use search operators to get specific search results on Google.
You can use this to find really specific content, search unique mediums, and perform any kind of research faster.
When your landing page is your key to conversions, it’s important to make sure that you’re not missing any key elements. This Unbounce checklist highlights all the essentials of a great landing page so that while you’re building one, you don’t miss anything.
Building websites can be difficult for marketers, and in the process of making a beautiful site, it’s easy to lost sight of usability when you’re not an expert.
The website usability checklist covers the common problems faced by users on a website. From forms to navigation, it helps you make sure that your site is not only well designed, but also user-friendly.
Google is constantly updating its algorithm to provide a better user experience. Neil Patel has created a cheat sheet to simplify these changes and help marketers make sense of the ranking factors and how they can affect your website.
As a marketer, you know how important SEO is. This keyword research cheat sheet covers the basics of the way keywords work and how you can use the best ones to bring in relevant, converting traffic.
WordPress is the easiest way for marketers to get their blog out there. By using themes, connecting your blog to useful plugins, and a few other tricks covered in this resource, you can optimize any page.
The launch of a website is stressful enough as it is, without the hassle of forgetting something simple like checking links. Launchlist makes sure that you’ve got all your bases covered before your site goes live.
Most marketing missteps come from skipping a step, rather than actually not knowing what to do. We’re busy, we’re stressed, and we handle it really well most of the time. And with checklists to ensure accuracy, we can handle it well all the time.
How do you connect your Instagram account to your Facebook company page? We provide a visual guide that makes linking the accounts easy.
Regardless of their organization’s size, social media management has become one of the core focuses for marketers.
Having an active presence on most popular social platforms is as important as learning how to manage them effectively and make the most of their features and benefits.
Managing various different networks at the same time can be challenging and that’s where social media management tools come in handy. Such platforms let you keep an eye on and promptly reply to messages on social, monitor all your social accounts in one place, schedule posts in advance, and analyze your online activity.
There are plenty of tools out there, so choosing the right one for your business can prove difficult. For this article, I decided to have a look at the top 10 most useful and popular social management tools and ease your decision of choosing the one that suits your needs.
User-friendly and clean, Buffer is great for staggering content throughout the day across multiple social platforms: Facebook, LinkedIn, Twitter, Google+, and Pinterest.
If you’re looking for a simple and efficient management app for scheduling updates, helping you save time on administrating your networks, Buffer can definitely help.
Also, all available accounts (Individual, Awesome and Business) allow users to track engagement metrics such as shares, favorites, comments, and clicks, which can help you discover with little effort which are your best performing posts on social.
Buffer’s free Image Creation tool, Pablo, can help you create engaging images for your social media posts quickly, without any hassle. The app has stock images you can use, but there’s also an option to upload JPEG and PNG images. Very handy and worth trying out!
If you manage numerous social accounts with lots of followers, and have an interest in responding to comments/tweets and interacting, Buffer has its limitations, and in this case, it’s probably not the best option.
The Individual Plan is free, but you can also opt for one of their paid plans which range from $102 to $2,550 / year.
Integrated with over 25 social networks, Hootsuite is the right management tool for you if you are looking for engagement, great publishing and workflow features, analytics, and managing campaigns, all in one place.
One of its core strengths is definitely facilitating audience engagement. On a single dashboard, anyone on your team, in any region or department, can quickly respond to messages, mentions, and comments. There is also an option to save responses for future use, which can be handy.
Another useful feature is the ability to target your posts and share content with your customers based on location, language and demographic details, helping you reach and communicate with your online communities in a smart and effective way.
Due to its integration with Brandwatch (and uberVU?), Hootsuite is the ideal solution if you’re seeking to combine publishing and engagement with a social analytics solution.
Being such a complex and multifunctional platform, Hootsuite can be a bit daunting for social media rookies and it takes a bit of time to get used to. However, once you pass that stage and start exploring all its benefits, it’s all worth it.
There’s a free plan available, great for personal use, and also 2 additional options: Pro (from £6.99/month) and Enterprise, recommended for big corporations and organizations.
Spredfast allows users to monitor online conversations through keyword searches and it’s also recommended for managing multiple social media sites and its reliable publishing capabilities, as it also suggests optimal scheduling time.
If reporting is what you are looking for, Spredfast is unmatched. It provides advanced analytics reports and all data is clearly presented in formatted graphics which you can easily export.
Their dashboards are a good source for a quick reference of what is happening across your pages and it’s also very easy to track what type of content is performing best on specific channels.
For those who aren’t that familiar with social media, Spredfast requires a bit of a learning curve, and while there is an extensive amount of training documentation available, it can take some digging to find an answer to some user questions.
Using Percolate’s customizable marketing calendar, you can schedule content for multiple channels, organize and collaborate with team members on campaigns.
Its user-friendly interface makes it easy for you to find what you’re looking for. For instance, you can easily find all images that you have tweeted out or look at the calendar to find out how many times you have posted in a day across various social channels.
If one of your core focuses is content creation, Percolate is a great choice. It provides everything you need to build visually appealing content, such as access to Getty Images and your own built in media database.
The Brew, Percolate’s content suggestion feature is extremely useful for finding shareable content, which is a real time saver.
At the moment, there is no possibility to change time zones for different users, an issue which can be tricky to tackle if being part of a global team.
If you’re simply looking for a Twitter-focused managing tool, with a clean and responsive interface, Tweetdeck fits the bill perfectly.
Tweetdeck makes it easy to engage with streams and posts quickly and it is also extremely flexible, as it allows you to add all Twitter streams you’re interested to keep an eye on. Also, desktop notifications can be set up to make sure you respond to comments or questions in real time.
One of the best things about Tweetdeck is its search features. You can easily stay abreast of latest Twitter trends and join discussions about hot topics.
It is quite difficult to manage more than one Twitter account, and also, scheduled tweets including images can’t be edited. Lack of analytics can also be an issue, but I’d highly recommend this as a first Twitter management to use for beginners.
Looking for precise specs for your Facebook cover photo? This handy cheat sheet from Spredfast has the answer to that and other social media photo details. The post Infographic: Optimal Image Sizes For All The Social Networks appeared first on Marketing Land.
Do you use Facebook Ads and want to take your marketing to the next level? Learn how to use Facebook advertising to your advantage. Listen to this podcast as I interview Jon Loomer.