Digital Audio Transcription & Typing Services
Using video in your content marketing strategy is being talked about everywhere today. People are not searching for a product or service online via their desktops or laptops as much as they once were, mobile phones, phablets and tablets have advanced so much these are quickly becoming the most popular devices to view videos, especially via social media channels like Facebook and Twitter.
Videos can be used in a variety of ways; short explainer videos, adding one in an email, embedding one on your website's landing page. They are a great way of driving traffic to your website where potential buyers of your product or service get to explore what you have to offer even more.
With video broadcasting becoming more and more popular it is projected to claim more than 80% of website traffic in 2019, so the question is how do you get your video to rank higher in search engine results pages (SERPs) above everyone else's?
The answer is a transcript.
To help everyone who is considering the use of video in their marketing plan, or maybe just starting out, for remembering how important it is to add an accurate transcript, I have designed and created an infographic acronym please see it below.
With social video and video marketing becoming one of the most powerful ways to engage your audience, the digital landscape has changed dramatically over the last 10 years.
Digitalisation and technology have become less expensive than it once was. In today’s digital world you don’t necessarily need to contract a professional video producer. Today’s modern technology allows you very simply to create a marketing video yourself, upload it to a video hosting platform like YouTube or Vimeo to name just a couple, plan your marketing strategy and off you go.
Marketers, Entrepreneurs, businesses, anybody making a video with the intention of marketing their brand, service or product to an audience, it is 100% essential to create and upload an accurate transcript for enhanced SEO and accessibility for the hearing impaired. Something else Google will think highly of your video for.
In a recent post by leading marketing agency Marketo, last month published a post on essential SEO tips for videos. Number 1 recommendation on their list of ‘5 SEO Tips for Videos‘ was “Transcribe Your Video Content”.
Nate the author of the post explains “providing both a video and transcription on a single page offers dual benefits: it caters to different reader preferences, and it makes video content more likely to appear in general Google searches.” He goes on to say “full transcripts provide more engagement SEO opportunities“.
By adding an accurate text document, either a full transcription or providing text highlights (as described in the article on the Marketo blog), the transcript will create closed captions (subtitles). Search engine crawler bots cannot see visual images or hear the speech, they rely solely on the readable text.
Unless you add an additional transcript bots only have the information you input in the title, subtitle, description in the metadata. That is until you upload your video transcript to the hosting platform of your choice.
Yes, the video hosting platform will most probably automatically create subtitles/captions, however, Google (and other search engines) do not index them, which they do need to be to appear in search engine results pages. Closed captions (subtitles) ‘auto-captions’ are not considered accurate enough to rely on for indexing purposes.
So if your video doesn’t get crawled and indexed, your ranking will not be that great. This is because there is so little information about the content. The only source of information that they can reliably use is the basic title, subtitle, content of the video within meta tags.
If search engine crawlers cannot index your marketing video, for example, it will not get found, this is not the desired result. It is also an issue that you do not need when it’s for business or entrepreneurial intentions.
Adding an external transcript of the speech content is a huge asset, it enables search engine bots to read the text and:-
Here are a few statistics to help you understand exactly how popular video marketing has become in recent years. Courtesy of Buffer, from their comprehensive post of ‘50 Video Marketing Statistics to Help You Create a Winning Social Media Strategy in 2017‘ states “Captions on Facebook video ads increase video view time by an average of 12%.
If that is on Facebook Ads alone, what would it do for your video marketing efforts by adding a transcript; how much extra view time would that generate for your product or service?
Digital Discovery Networks performed a study that proves captions on YouTube videos boost SEO and increase views by 13.48% in the first 2 weeks and 7.32% overall. To test this, they searched for a keyword phrase that was present only in their video captions, not in the title, description, tags, or metadata.
[Tweet theme=”tweet-box-shadow”]Captioned videos rank highly for the phrase because search engines could crawl the caption text.[/Tweet]
Ultimately adding a captions file in the form of a transcript is the right way to increase your video ranking in SERPs (search engine results pages) increasing customer views, there are few ways you can do this.
If you are fairly quick at typing this can be the most economical option for you, it won’t cost you anything! However, there are factors such as the length of the video, how man speakers, when you ideally would like it to be completed for, that determine if you can indeed produce the captions file quick enough.
Also, without transcribing software and a transcribing foot pedal, it is not so easy to go back and replay a couple of seconds to replay what was said if you missed it the first time. This can eventually lead to frustration and time delays, something you do not need or want.
With the growing popularity of video marketing, so has the demand for video transcription. With higher demand comes higher costs and no shortage of online digital transcription vendors specifically available to transcribe the speech from the spoken content within your video.
Unfortunately, however, these providers do have overheads if their staff are on-site office based. If this is not the case, they operate purely via the internet, they still have overheads to take in consideration that they obviously need to factor into their fees when contracting out their specialist services.
This can be expensive and unaffordable, especially if you are a start-up, solopreneur/entrepreneur, self-employed and working from home, that are just a few examples. You are trying to obtain the best professional service with the outcome of an accurate transcript with the least expenditure.
This is ‘How To Increase Your Video SEO The Affordable Way’.
There are some excellent freelancing websites out there today full of talented people waiting to provide their professional services at a fraction of the cost, transcription and video captioning is no different. It is ultimately a risk-free way to get your video transcribed into text that you can then go on to use as a captions file.
How is it risk-free? If you order the service of a transcriber via a freelance website you will deposit funds for their services into a holding account, such as Escrow, for example. When the work is completed, delivered and you are happy, you pay them the funds. If the worst happened and the transcript wasn’t delivered to you or it was totally unsatisfactory and not fit for its purpose, then it is simple to either hire someone else or ask for a refund.
Finding the right freelance transcriptionist can be time-consuming, invaluable when you find one. As a freelance typist/transcriptionist here at Virtuadmin, over 20 years experience transcribing audio and video, a video up to 15 minutes in length, with a single speaker, would cost just £10 to transcribe and send in a text (.txt) file format. This is how affordable video SEO can be.
Other formats for closed caption files are available, however, from experience in captioning and uploading text (.txt) files to YouTube, I know this format works extremely well at automatically syncing the speech with the text.
If you are or planning to use video as a promotional tool for your brand, product or service, how is your video going to be found amongst the millions without a transcript?
The only way to be sure of optimising your video for SEO the affordable way is either type it yourself into a text document or outsource to an experienced transcriber, like me at Virtuadmin, with the relevant equipment to deliver exactly what you need.
Transcripts are a great investment too, especially from a marketing perspective. Once you have your document there are other alternatives ways to utilise it. See my infographic ‘9 Ways to Use Your Audio Transcript’ for other instances to capitalise on your investment of a transcript.
Have you got any questions about video captions for SEO? Please do not hesitate to get in touch, I would be happy to answer queries you may have.
Videos are becoming increasingly important for B2B marketing. Companies with dedicated video marketing strategies generate more leads, earn more revenue, and enjoy better brand awareness than those engaging in all other forms of marketing.
Facebook, Twitter, and YouTube are great places to get eyes on your video content, but prospects aren’t necessarily in work- or buy-mode as they scroll through these platforms.
We do know, however, that 90% of B2B decision-makers use search to research business decisions. To reap the benefits of video marketing, your videos must be optimised for search. By following a few best practices for video SEO, you’ll enjoy more visible video search results and drive more organic traffic—and qualified leads—to your video content.
In its general search and video search functions, Google ranks videos using the same ranking factors as written content—content quality, the number of backlinks, and RankBrain are the most important signals. When hosting videos on your site, the tasks for optimizing video content are similar to those for written content and images.
Similar, but not identical. Here are five steps you should take to improve your search rankings so your videos stand out in search results:
Providing both a video and transcription on a single page offers dual benefits: it caters to different reader preferences, and it makes video content more likely to appear in general Google searches.
Video transcriptions can be optimized for search in the same way as any other text-based site content. While this may seem to break duplicate content rules, transcriptions actually provide a good user experience by catering to different learning styles. While some visitors may prefer videos, others may prefer reading. In fact, 85% of business executives prefer reading over watching videos when making business decisions.
Full transcripts provide more engagement SEO opportunities, while highlights are good for long videos and can encourage more views by teasing readers with compelling content that’s discussed in more detail in the video. Ultimately, use the approach your audience prefers: you can poll them to find out, or do some A/B testing to see which approach drives the kind of engagement you’re looking for.
Read the remaining 4 more tips for video optimisation on Marketo Marketing Blog.
Video marketing, video viewing is the new content marketing, it is everywhere. What’s more is, it has evolved dramatically over the last 10 years. From the age of desktops to laptops, viewing videos has become even more portable, where they can be viewed by anyone, anywhere, with a hand-held device or tablet.
As marketers are embracing these new ways of visually showing their potential customers what their service or product is about, it delivers what the customer wants to see, when they want to see it.
So where is the link between Video marketing and it’s bright big future in content marketing with transcription services? Transcripts.
Transcripts that are you produced from the speech content in your marketing video have tremendous value. When uploaded to YouTube, for example, it enables Google search engine bots to have more information about the content of your video. Also by uploading an additional transcript, your video will be indexed by Google more accurately due to the keyword rich text it can now read. Effectively, from the transcript text, they can read about your video content and will rank higher in Google SERPs (search engine results pages) as a result.
If these big number percentage predictions and the facts as they are stated in Forbes, as a freelance transcriptionist, I see the way forward for video content marketing as building and forming relationships with transcription services.
I approach many video marketers online regarding adding a transcript to their video, they claim they are happy with the automatically generated captions that their video hosting provider applies when they upload a video.
However, it’s not just about captions for the hearing-impaired, what they do not realise is that Google and all other search engines DO NOT index video’s. The video hosting platform may automatically generate captions but search engines do not index them for search engine optimisation due to them not being reliable enough for indexing purposes.
Therefore, creating a transcript, for a freelancer trying to build up their business, or marketer building up their video marketing business, anyone with a low budget, small business, start-ups, freelancers really do provide quality services at a much smaller cost proportionate to specialist transcription vendors and video captioning agencies.
The way forward to getting a quality service for a fraction of the price is using virtual assistants, and they are very versatile in their abilities and skills and many have grown and developed their experience in this new digital age.
For a fraction of the price, contracting a virtual assistant with transcription skills, or a freelance transcriptionist can be your best asset for your video content marketing strategy for the duration of the campaign. To find a reputable typist or transcriptionist, from my experience, I can recommend People per Hour, Fivesquid and Fiverr.
If you know that you are planning a series of videos, no matter how short or long in length, or how frequently, building up a rapport with a transcriptionist, will create a rapport that builds trust. You are assured of creating your video, while the transcriptionist, in the agreed timeframe, will deliver the transcript back to you.
A virtual assistant wth transcription experience, such as myself outsourcing under the brand of Virtuadmin, can be a big asset and contributor to the success of your video content marketing campaign. I brand myself because I am not just a transcriptionist, I can copy type documents and recreate them quickly. I can also compile Health & Safety Manuals for the completion of commercial buildings, but that was in another life in construction before freelancing. You never know what hidden talents of a virtual assistant can help and assist you.
My qualifications are in Information Technology, Bookkeeping, Secretarial and Construction. Since the advancement of technology and quick growth of the internet and social media in the last 10 years, my past experience is among things, copy-typing a unique authour’s book, captioning a series of juicing videos (one example can be viewed on my home page, select CC for the captions to appear), social media management But in the last couple of years equally split equally between copy-typing and audio or video transcription.
A professional transcriptionist, if using professional software like myself, Express Scribe Professional software can play video via their software player, type into text and create your transcript a text format (.txt) document that will be uploaded to your video host hosting platform and gain higher quality recognition from search eng bots.
So videos future for content marketing? Look at the bulleted facts and figures about video as the future of content marketing, then remember that the one advantage for your marketing video is to add a transcript. It instantly boosts search engine optimisation and not only that, there are other valuable assets to a transcript Take content from the transcript and create Tweets, Facebook posts, topics to go deep into in a blog post.
Being on a tight budget it’s always about cost, but the value of a transcript for your video marketing now and in the future has to be, has to be weighed against the initial investment, when you think of the alternatives that it can be used for, in conjunction with promotion and separate for blog posts.
Top marketing professionals have voiced their opinions of YouTube Marketing for this coming year, 2017.
In an article written by Lisa. D. Jenkins, in Social Media Today, where the Pros have made their predictions in what they think will happen to video marketing. Although they are talking about YouTube, the second biggest search engine to Google, it is largely about video marketing for businesses and the marketing direction it could take.
These are all valid predictions, YouTube is a great way for increasing visibility of your product or service, and love when these predictions come out in the early parts of the year, this year being no different.
The 9 Top YouTube Predictions for 2017 by the Pros are:-
With statistics in 2016 for the total number of hours of video watched being 3.25 billion, combined with the vital fact that YouTube and other video hosting platforms do not index videos with automatically generated captions.
What does this mean for marketers, entrepreneurs and anyone else wishing to utilise the power of video marketing on YouTube and such like? Upload a transcript in the format of a text (.txt) file to your video.Video search engine bots, just like Google crawler bots that are curious about your content and how to index it, therefore getting higher search engine rankings, cannot read images, GIFs or hear the audio speech. What the SEO bots rely on when the post is not in a contextual format, is text, tags, meta and other more in-depth search engine strategies.
YouTube search engine bots, just like Google crawler bots that are curious about your content and how to index it, therefore getting higher search engine rankings, cannot read images, GIFs or hear the audio speech in that video. What the SEO bots rely on when the post is not in a readable text format containing keywords, tags, meta and other more in-depth search engine strategies.
In number 3 on the predictions list, YouTube embraces quality over quantity, adding an additional transcript immediately tells YouTube about your content, therefore giving it a higher quality rating over others that have no transcript at all.
Number 5 on the predictions list, ‘YouTube Marketers Focus on Educational Content Delivery’ expert Zontee Hou’s prediction, explained “instead of the 30-second video demos of recipes that have taken over Facebook, success on YouTube will require companies to create 1- to 5-minute in-depth demos, courses, and series that answer the viewers’ questions”.
So for educational content that you want to be visible to everyone, even if it is 5 minutes long, you could add a transcript to it for just £5 if you are paying in Sterling, or $5 if paying in United States Dollars.
With The total number of people who use YouTube – 1,300,000,000 and over 30 million visitors per day, can you afford not to add a transcript?
If you have any questions at all about how to add a transcript, how to create one, or about my video transcription service, please do not hesitate to get in touch.
US Airlines are being urged to add closed captions to their video’s during long-haul flights to aid hearing impaired passengers. This was highlighted by Sen. Tom Harkin (D-Iowa)
But there are other advantages to adding closed captions to videos not just for long-haul flights but for video as a whole and its use in the digital world. Some video marketing statistics for 2015 courtesy of Eric Guerin is the founder of Adelie Studios.
Closed captions are the text version of speech being spoken in the video and “closed” means that is it a choice for the viewer to select the option for “closed captions”. Video captions are also useful when in a quiet environment and the sound is required to be muted for example in hospitals or when it is difficult to hear what is being said.
Subtitles, however, are used for translating a foreign language on a video into another language for example English to Spanish or French to English. Closed captions are required for broadcasting on Television while subtitles have more specific constraints on them for their use.
So as video is such a powerful tool in this digital age video captioning can bring more awareness of your video’s existence in Search Engine Results Pages. Just adding an accurate transcript to your video gives so much more information to Search Engine bots it will rank higher over others with just the basic title and possibly a brief description.
In YouTube, you can edit the speech of what is being said by the person or persons in the video. However, this can be quite time consuming if it is a quite a lengthy video and you are not a transcriptionist or typist! Hiring a transcriptionist can be a cost efficient way and of one of the easiest way you can immediately enhance your video’s awareness to search engine bots.
Accurate closed captioning and subtitling will not happen without a conscious effort and a great deal of time. Virtuadmin Transcription can assist and provide you with “error-free” closed captions.
How can you avoid common errors for video closed captioning? Hire Virtuadmin Transcription for your business transcription services for companies of all sizes — we will assist you with any queries you might have about how to add closed captions and subtitles to your videos or a closed captions file for you to upload at your convenience.
What is your opinion of closed captioning? Do you use closed captions or subtitles with your business or marketing videos? Why do you or why do you not? Please let us know by leaving your thought and sharing this article with your colleagues and business connections. Visit our website www.virtuadmin.uk or comment on this post, it would be great to hear your views.
– J. Doughty | Virtu@dmin
6th February 2015