Digital Audio Transcription & Typing Services
Podcasting is a great way of getting awareness for your business. As podcast listeners are increasing year-on-year, is podcast marketing right for your business?
There many types of podcasts. Music, chat, an interview, or one person speaking about advice or guidance in a specific niche, to name a few. Podcasts are a versatile media that you can listen to. You can download and listen to a podcast whilst driving, jogging in the park, walking the dog, working out at the gym. These are a few examples of how easy it is to listen and retain information.
Podcasting is becoming a rapidly increasing multi-media communication tool, especially for business as a marketing strategy. It is reported by Edison Research that podcast listeners are rising at a rate of 21%-24% year on year, probably due to its ease of consumption; in the home or driving and the top 2 ways to listen.
This is a great way to market your products or services, social media management tips as an agency, and other gems of information.
If you are already podcasting are you optimising it and understand your audiences’ needs and requirements and fulfilling them? In this post, I am going to explain how to easily get the most out of your podcast and why.
It was while I was doing my usual Twitter search in relation to transcription a few days back, the main freelance job I undertake daily when I came across a tweet from Lev Mirov @theonlinemachine. The screenshot below has contributed to the writing of this blog post.
As you can read, his reply to a valid question from Se’mana @SamanaThompson who originally asked, “Questions for #disability podcasters: in what ways do you make your podcast accessible? Do you release transcripts same time as podcast?”
The response from Lev Mirov stating that he would listen to more podcasts if he could read the transcripts. This immediately says how to increase your podcast listeners, make a transcript available as soon as possible after your show!
He went on to explain in a separate tweet that he prefers a transcript because of migraines and that mumbling is a huge issue.
For listeners that want a documented transcript of your podcast, they shouldn’t have to incur the cost themselves for the transcription. As you can read in the screenshot above, “asking disabled people to fund their own participation is basically telling us that we are too expensive to be included by creators”.
This is because your potential listeners are of the opinion transcripts are expensive to obtain. (Also stated by anther ‘Twitterer’ in the screenshot) For someone who is disabled their budget may not expend to audio transcription, and nor should it have to.
For podcast hosts there are cheaper ways for you to create a script for your podcast:
As a podcast creator, although you would have the additional cost of audio transcription, it is not just Virtu@dmin that is advising you add a script to easily get the most out of your podcast Business 2 Community, the website that covers all Social Media, Digital Marketing, Content Marketing, Social Selling, Social Business and more, they recently posted “Getting Inbound Mileage from Your Company Podcast“.
In their post podcasting, they also recommend to add a transcript and post content. All of which is so easy to do, copy and pasting from your script from your freelance transcriber or transcription service. By an additional transcription there are also these benefits from just one investment of a digital transcription service:
Expert or beginner in podcasting, maybe even considering starting a podcast for your business, one thing that you will need, moving forward in the new age of digital technology, is a transcript. This is one of the ways you are making your podcast more accessible to your listeners. Think back to the tweet, Lev Mirov, “he would listen to more podcasts if he could read them as well”.
It doesn’t have to be an expensive process for you, and the cost will give you a good return on your investment. Having a script that you can use yourself can save you heaps of time too. I’ve written a post on this too, and created an Infographic, “9 Top Ways to Use Your Audio Transcript”.
One of the ways you can use your document is to use it for social media status updates. Highlight the text you wish to use, right click copy, paste, edit and post! No typing as such, just find the text, copy and paste and it’s done.
You could use it to write a complete blog post, an edit here and there, another easy way to use your transcript. It could even be a Q & A style blog post or this in itself another type of blog post.
Once you have the editable document it has so many uses, for you and for your listeners. SEO being of a high benefit, being accessible for everyone is another. Your business needs to be seen as user-friendly and all times. You need to be demonstrating consideration for your listeners and potential new listeners, subscribers, and hopefully buyers of your product, or contractors of your services.