Podcasting is becoming a rapidly increasing multi-media communication tool, especially for business as a marketing strategy. It is reported by Edison Research that podcast listeners are rising at a rate of 21%-24% year on year, probably due to its ease of consumption; in the home or driving and the top 2 ways to listen. This… Continue reading How to easily get the most from your podcast
Hiring a professional and affordable transcription service like Virtuadmin will give you a valuable transcript for your video providing accessibility, indexing and higher search engine results.
A .srt file is a common name for the extension SubRip computer files and a commonly used file format for subtitles or closed captions on videos. The benefit of using a .srt file is that when it is added to a video to create the captions it enables search engine crawler bots to index your… Continue reading What is a .srt file and how to create one free
Video marketing, video viewing is the new content marketing, it is everywhere. What’s more is, it has evolved dramatically over the last 10 years. From the age of desktops to laptops, viewing videos has become even more portable, where they can be viewed by anyone, anywhere, with a hand-held device or tablet. As marketers are… Continue reading For Video Content Marketing Success You Need Transcription Services
If you’re like most bloggers, you’re probably wondering how you can produce huge results, the kind other bloggers retire doing. Or, you’re looking to gain a serious boost for your business via blogging, but not sure how to get rolling. Fortunately, this success isn’t just blind luck – it is the direct result of a series of efforts you can apply to your own blog.
If you’re like most bloggers, you’re probably wondering how you can produce huge results, the kind other bloggers retire doing. Or, you’re looking to gain a serious boost for your business via blogging, but not sure how to get rolling.
Fortunately, this success isn’t just blind luck – it is the direct result of a series of efforts you can apply to your own blog.
If you’re looking to increase your SEO, blogging is the first and most important step. According to HubSpot’s 2015 blogging frequency benchmark data, companies that blog earn 97% more inbound links than companies that do not. Additionally, companies that post more than 16 blog posts each month get roughly 3.5 times more traffic than companies that publish four or fewer posts each month. (We recently gained over 300 keyword positions in a single day—and it was 100% through our content & blogging.)
Read on to learn more about the SEO importance of blogging and how you can triple your SEO efforts through regular, high-quality posts.
Blogging 101: Why it’s so Darn Important for SEO
When it comes to SEO, there is arguably nothing more important than blogging. In order for content to rank well, there has to be content in the first place and multiple industry leaders have shown that companies that blog regularly do better than companies that don’t.
HubSpot’s aforementioned blogging frequency benchmark data shows that when small companies with 1-10 employees publish more than 11 posts each month, their sites get three times as much traffic as companies of the same size that publish only one post per month. What’s more, sites with 11 posts each month earn twice as much traffic as companies that publish between 2-5 posts each month.
For slightly larger companies, the results are comparable: companies with between 26-200 employees that publish more than 11 posts per month get twice as much traffic than companies who only publish one post each month.
It’s obvious that blogging frequency really does matter and that, in order to boost traffic and improve SEO, you need to produce relevant, useful content on a regular basis.
One of the main reasons for this is that old blog posts stick around long after they’ve been published. In fact, when HubSpot conducted a study of their own blogging traffic, they found that 90% of the leads their blog produced actually came from old posts. That said, it’s possible to generate, in equal parts, traffic from both old and new content, as long as you know how to create content that is genuinely interesting and valuable.
How to Blog for SEO: 6 Takeaway Tips
Now that you know how important blogging is for SEO, here are 6 tips to help you blog better and produce better results.
1. Create quality content
This may seem obvious, but creating content is one of the most important aspects of SEO. This is because each post you write adds a new SEO page that has the potential to be crawled and indexed by Google. Additionally, each new post can be optimized for unique long-tail keywords which allows bloggers to create pages full of new ranking opportunities. Blogs also offer the opportunity for high-quality backlinks and plenty of organic traffic to your site.
2. Write attention-grabbing headlines
If you do it right, every post you write can create high-quality traffic that gets you noticed. Unfortunately, most people don’t do this right. This is because they focus only on getting content written and distributed rather than creating viral content that maintains its value. The first secret to doing the latter is to make sure that your headlines are irresistible.
Eight out of 10 people read headlines while only two out of 10 read body copy, so you can bet that people will click through to your blog if you get your headline right. Need an example? Consider Upworthy for a moment. Upworthy launched two years ago and now boasts viral posts and 88 million visitors, which makes it more popular by visitor numbers than the Huffington Post, Business Insider, and Buzzfeed. The secret to Upworthy’s success? Attention-grabbing headlines first of all, and then minimal sharing buttons and the use of short, intriguing videos to grab users.
Once you’ve mastered killer headlines, you’ll want to ensure that your content is the correct length. At Express Writers, our blogs are generally between 1000-3000 words and Buzzsumo has found that its most popular posts range between 3000-10,000 words.
3. Solve your readers’ problems
No matter how quality your content is or how shocking your headlines are, it isn’t going to carry you to SEO and sales success if it doesn’t pertain directly to your readers. This means that, in order for your blogging efforts to work in favor of your SEO standing, you need to understand your audience very well. You should know what they’re interested in and which problems they’re struggling with and you should be able to synthesize new content ideas that will help make their lives easier.
To get a better handle on who your audience is and what they want, use sites like Quora to get involved in niche-specific conversations and then head to BuzzSumo for help in creating and generating new ideas for content. BuzzSumo allows users to plug in keywords and see what other related topics have gone viral on social media. Another great tool for this same purpose is Ubersuggest, which is fantastic for generating ideas for blog posts and advertises itself as “Google suggest on steroids.”
4. Make it evergreen
It’s one thing for your posts to be attention-grabbing but it’s entirely another for them to hold their value throughout the months or years. This is where Evergreen topics come in. According to Moz, evergreen content offers “continued and sustained success.” To put it another way, evergreen content doesn’t rely upon passing trend and it doesn’t rely on the re-posting of old content. Rather, it uses foundational industry truths as topics from which to branch out. Examples in the world of blogging include “How to Blog – The Steps to a Successful Blog Start,” “Revealed: 19 Things to Know Before You Start a Blog” and ProBlogger’s own “How to Blog: Blogging Tips for Beginners.” These posts all take one evergreen topic (blogging) and offer helpful tips and tricks on the subject. Because of this, these posts aren’t going to come into and out of fashion. Instead, they will continue to be highly searched-for and will continue to be a major source of traffic for their home sites.
5. Use long tail Keywords
Long tail keywords are and have always been a big traffic factor for bloggers. Take Search Engine Journal, for example, who noted a huge 78% jump in traffic after optimizing their content for long-tail keywords. In order to optimize content for long tail keywords, it’s important to create extensively researched, lengthy, valuable content that utilizes your long-tail keywords in a natural way.
Since long tail keywords show you what your users are looking to do, there’s a high probability that content optimized for them will produce far better conversions than content that is not. Additionally, longtail keywords can help you understand how to better structure content in order to solve a searcher’s problems or provide value for their needs.
6. Use CTAs to collect emails
As of 2013, there were more than 3.6 billion email addresses worldwide with upwards of 247 million emails sent on a daily basis. According to many email marketing experts, for every $1.00 bloggers spend on email marketing tactics, they earn $42.00. If you need an example, you can think about QuickSprout, which created a revenue of $43k from one email blast over a single 24-hour period.
That said, it’s wise to collect emails every time someone visits your site. Do this through a special landing page or embed email popups or subscription forms throughout your blog. Accompany these with powerful CTAs and then use the gathered emails for email marketing down the road. In order to get the most emails possible, ensure that your site is structured properly and easy to use. This means that your site should be compatible for all devices and very readable (in terms of font type and actual writing). The site should also load quickly and be easy to navigate. When your site provides a positive experience for users, people are much more likely to click and subscribe than they would be for a difficult site that wasn’t intuitive.
While increasing SEO can be confusing, it’s obvious that blogging does in fact have a large impact on SEO. Follow these 6 tips to help you blog better, increase SEO rankings, and make more sales. Happy blogging!
Daniel Faggella on December 29, 2015 SEO (search engine optimization) has come a long way. After experiencing the “wrath of Google” years ago, some marketers have exited the SEO game and opted instead to use paid traffic to generate their leads and prospects. However, when done correctly (and ethically), there is no match for the longevity, consistency… Continue reading No-Hype SEO: A Realistic Formula To Making SEO Work For Your Business, Part 1
But there are other advantages to adding closed captions to videos not just for long-haul flights but for video as a whole and its use in the digital world. Some video marketing statistics for 2015 courtesy of Eric Guerin is the founder of Adelie Studios.
The Top 15 Video Marketing Statistics for 2015
(Now jam packed with 43% more cat video puns!)
- 59% of viewers will watch a video to completion that is less than one minute. – Wistia
- 92% of mobile video viewers share videos with others. – Invodo
- 65% of executives have visited a vendor’s site after watching a video. – Forbes
(39% have called a vendor after watching a video)
- 70% of marketing professionals report that video converts better than any other medium. – MarketingProfs
- When marketers included a video in an email, the click-through rate increased by 200% – 300% – Forrester
- The average internet user spends 88% more time on a website with video. – Mist Media
- 100 hours of video are uploaded to YouTube every minute. – YouTube
(That’s a lot of cat videos!)
- 64% of consumers are more likely to buy a product after watching a video about it. – comScore
- Visitors who view videos stay on web sites an average of 2 minutes longer than those who don’t view videos – comScore
- 59% of senior executives prefer to watch video instead of reading text, if both are available on the same page. – Forbes Insight
- Homepage videos are shown to increase conversion rates by 20% or more. – ReelSEO
(Read about how our client got a 34% increase in conversions)
- Using video on landing pages can increase conversion by 80% – Unbounce
- Mobile makes up almost 40% of global watch time on YouTube. – YouTube
(6 billion hours of video are watched monthly on YouTube)
- 1.8 Million Words is the value of one minute of video. – Dr. James McQuivey, Forrester
- Only 24% of brands are using online video to market to consumers. – Kantar Media
What Does Closed Caption Mean vs Subtitles?
Closed captions are the text version of speech being spoken in the video and “closed” means that is it a choice for the viewer to select the option for “closed captions”. Video captions are also useful when in a quiet environment and the sound is required to be muted for example in hospitals or when it is difficult to hear what is being said.
Subtitles, however, are used for translating a foreign language on a video into another language for example English to Spanish or French to English. Closed captions are required for broadcasting on Television while subtitles have more specific constraints on them for their use.
So as video is such a powerful tool in this digital age video captioning can bring more awareness of your video’s existence in Search Engine Results Pages. Just adding an accurate transcript to your video gives so much more information to Search Engine bots it will rank higher over others with just the basic title and possibly a brief description.
In YouTube, you can edit the speech of what is being said by the person or persons in the video. However, this can be quite time consuming if it is a quite a lengthy video and you are not a transcriptionist or typist! Hiring a transcriptionist can be a cost efficient way and of one of the easiest way you can immediately enhance your video’s awareness to search engine bots.
Accurate closed captioning and subtitling will not happen without a conscious effort and a great deal of time. Virtuadmin Transcription can assist and provide you with “error-free” closed captions.
How can you avoid common errors for video closed captioning? Hire Virtuadmin Transcription for your business transcription services for companies of all sizes — we will assist you with any queries you might have about how to add closed captions and subtitles to your videos or a closed captions file for you to upload at your convenience.
What is your opinion of closed captioning? Do you use closed captions or subtitles with your business or marketing videos? Why do you or why do you not? Please let us know by leaving your thought and sharing this article with your colleagues and business connections. Visit our website www.virtuadmin.uk or comment on this post, it would be great to hear your views.
– J. Doughty | Virtu@dmin
6th February 2015