How To Increase Your Video SEO The Affordable Way

Video SEO The Affordable Way

Hiring a professional and affordable transcription service like Virtuadmin will give you a valuable transcript for your video providing accessibility, indexing and higher search engine results.

What is a .srt file and how to create one free

A .srt file is a common name for the extension SubRip computer files and a commonly used file format for subtitles or closed captions on videos.  The benefit of using a .srt file is that when it is added to a video to create the captions it enables search engine crawler bots to index your… Continue reading What is a .srt file and how to create one free

For Video Content Marketing Success You Need Transcription Services

For Video Content Marketing Success You Need Transcription Services

Video marketing, video viewing is the new content marketing, it is everywhere. What’s more is, it has evolved dramatically over the last 10 years.  From the age of desktops to laptops, viewing videos has become even more portable, where they can be viewed by anyone, anywhere, with a hand-held device or tablet. As marketers are… Continue reading For Video Content Marketing Success You Need Transcription Services

7 Tips to Outsource to The Best Freelance Transcriptionist [Infographic]

7 Tips to Hire the Best Freelance Transcriber

If you have never outsourced your recorded audio or video to a transcription service or hired a freelance transcriptionist before, this Infographic should be of some help. Many people think they can type and it’s easy to listen and type what is being spoken, take it from a freelance professional transcriptionist, it’s not.  Transcriptionists also… Continue reading 7 Tips to Outsource to The Best Freelance Transcriptionist [Infographic]

195+ Perfectly Optimized Design Templates for Email, Social Media & More [Free Templates]

We all know visual marketing works. Visual content is 40X more likely to get shared on social media than other types of content. Not to mention, infographics are Liked or shared on social media 3X more than any other type of content.  The problem is, it can be hard to actually create these visuals — especially when… Continue reading 195+ Perfectly Optimized Design Templates for Email, Social Media & More [Free Templates]

How to Structure a Perfect SEO Optimized Page

  This Infographic was created by Neil Patel at Quick Sprout and introduces his Infographic by stating that (when this article was first published in November 2014 to help get your head around Search Engine Optimization) that Google looks at over 200 factors when ranking a website and that was in 2014!Today Cent Muruganandam has… Continue reading How to Structure a Perfect SEO Optimized Page

The Broken Link Building Bible – Moz by Angular Marketing

The Broken Link Building Bible – by Angular Marketing Published on Moz

The broken link building strategy may be one of the most effective, white-hat link building strategies in years. In today’s post, Russ Jones outlines everything you need to know (really, everything) about how to effectively use this strategy in your next link building campaign.

As a link building tactic, broken link building is an effective, white-hat, scalable, content-focused link building strategy that builds links through finding broken links, recreating that broken content, and helping webmasters replace broken links with your corrected link.

Broken link building may perhaps be the most effective, white-hat link building strategy in years. In particular, broken link building is appealing because the success of the campaign is directly proportional to how much good you do for the web. You profit only if you create good content to replace lost or abandoned content that webmasters still want to link to. This is the type of strategy that marries so many of the competing interests our industry: content vs. links, link earning vs link building, inbound vs. outbound, etc.

Below, I attempt to organize as much as I know about broken link building tactics. Throughout the piece I mention tools that will help you make the broken link building process scalable and less monotonous. Let’s begin.

Table of Contents

  1. Overview
  2. Prospecting
    1. Resource Page Targeting w/ Keywords
      1. Selecting Keywords
      2. Prospecting Phrases
      3. Scraping Search Results
      4. Extracting URLs
      5. Header Checks
      6. Opportunity Qualification
      7. Prospecting Tools
    2. Resource Page Targeting w/ Model URL
      1. Site Selection
      2. Backlink Acquisition
      3. Extracting URLs
      4. Header Checks
      5. Opportunity Qualification
      6. Prospecting Shortcuts
    3. Direct URL Targeting
      1. Site Crawling
      2. Opportunity Selection
  3. Content Creation
    1. Rebuilding Tools
    2. Raised Expectations
  4. Outreach
    1. Contact Finding
    2. Email Templates
  5. Conclusions & Community
  6. Credits

Overview

Broken link building is a link building tactic where a marketer contacts a webmaster who has a broken link on his/her site and recommends one or more alternatives that include his/her target site. For the purposes of this piece, we will use a pediatrician in Raleigh, NC as an example client.

Prospecting

The first step in any Broken link building campaign is to find relevant dead pages. However, there are different methods of prospecting depending upon the broken link building strategy you are employing. There are essentially three types of broken link building strategies:

  1. Resource Page Targeting with Keywords
  2. Resource Page Targeting with URLs
  3. Direct URL Targeting

We will cover each of these in the prospecting section. I will mention multiple tools throughout this post and will give descriptions of all of them at the end. Keyword Based

Keyword based is the the most common and, in my opinion, straightforward method of broken link building. The method involves searching Google for keywords relevant to your site’s interests, finding resource pages that link to content related to your keywords, extracting all the links from those resource pages, finding missing pages among those links, and finally qualifying those opportunities.

Select Prospecting Keywords Like so many things in SEO, we begin with keyword selection. A successful broken link building campaign lives and dies by the keywords used. There are a couple of characteristics we want to look for in an ideal keyword.

  • Categorically relevant: This characteristic seems obvious. The prospecting keywords need to be relevant. However, they don’t necessarily have to be relevant to your product like the key phrase “health resources.” The keywords could be relevant to your audience “resources for kids” or your geography “Raleigh resources.” Remember, you are finding resource pages with these keywords, you are not finding the final targets. You want to cast a wide net, which leads to…
  • Generally broad: This is where most campaigns fail. Our mock client is unlikely to find any resource pages for the keyword “raleigh nc pediatrician resources,” much less any with good link opportunities. You should choose key phrases that you would consider to be categories that your company might fall in, rather than the specific term.

Prospecting Phrases: Once you have identified your keywords, you will want to pair them with prospecting phrases. These are searches to use in Google or Bing to find relevant resource and links pages like “intitle:resources” or “inurl:links.” Below is a list of prospecting phrases you can use to help find relevant linking pages.

site:.gov
links
resources
intitle:links
intitle:resources
intitle:sites
intitle:websites
inurl:links
inurl:resources
inurl:sites
inurl:websites
“useful links”
“useful resources”
“useful sites”
“useful websites”
“recommended links”
“recommended resources”
“recommended sites”
“recommended websites”
“suggested links”
“suggested resources”
“suggested sites”
“suggested websites”
“more links”
“more resources”
“more sites”
“more websites”
“favorite links”
“favorite resources”
“favorite sites”
“favorite websites”
“related links”
“related resources”
“related sites”
“related websites”
intitle:”useful links”
intitle:”useful resources”
intitle:”useful sites”
intitle:”useful websites”
intitle:”recommended links”
intitle:”recommended resources”
intitle:”recommended sites”
intitle:”recommended websites”
intitle:”suggested links”
intitle:”suggested resources”
intitle:”suggested sites”
intitle:”suggested websites”
intitle:”more links”
intitle:”more resources”
intitle:”more sites”
intitle:”more websites”
intitle:”favorite links”
intitle:”favorite resources”
intitle:”favorite sites”
intitle:”favorite websites”
intitle:”related links”
intitle:”related resources”
intitle:”related sites”
intitle:”related websites”
inurl:”useful links”
inurl:”useful resources”
inurl:”useful sites”
inurl:”useful websites”
inurl:”recommended links”
inurl:”recommended resources”
inurl:”recommended sites”
inurl:”recommended websites”
inurl:”suggested links”
inurl:”suggested resources”
inurl:”suggested sites”
inurl:”suggested websites”
inurl:”more links”
inurl:”more resources”
inurl:”more sites”
inurl:”more websites”
inurl:”favorite links”
inurl:”favorite resources”
inurl:”favorite sites”
inurl:”favorite websites”
inurl:”related links”
inurl:”related resources”
inurl:”related sites”
inurl:”related websites”
list of links
list of resources
list of sites
list of websites
list of blogs
list of forums

Search Results Scraping: You now have the arduous task of finding all the results for all these prospecting phrases. Google is not fond of sending in automated requests, so you have a couple of choices. You complete the task by hand and use the MozBar to extract results, you can use a SERP scraping tool and risk Google’s ire, or you could look into use the Bing API, which would necessitate changing many of the search operators in the above list of prospecting phrases. Ultimately, you will want to pull down the top 100 results for each of the prospecting phrases you use. You will have quite a bit of crossover, so you will want to de-dupe those lists. You can use Virante’s free “Duplicate Deleter” tool to accomplish this, or you can simply use Excel’s remove duplicates function.

Link Extraction: Once you have a culled list of potential “linking pages,” you need to extract every external link from these pages and begin the process of finding all the 404s. You can also combine this step with the 404 header check using a tool like Domain Hunter+or Check My Links.

Link extraction:

Link extraction and 404 header check

404 / Error Checking: Once you have extracted all the links, you will have to check the headers on each link to determine whether or not they are 404s, our ultimate target. If you used Domain Hunter Plus or Check My Links, you can skip this process. The easiest way to do this is with a simple HTTP Status Code checker. There is a free bulk tool here. Just copy and paste all your URLs here, without the http:// and it will find all the 404s for you.

Opportunity Qualification: There are two things you will want to determine about each potential opportunity to vet them for quality: relevance and backlinks.

  1. Backlink acquisition: Once you have found a set of 404 pages, you now have to filter them to determine which are actually strong targets. The more backlinks pointing to a 404 page, the more opportunities you have for link replacement. These linking domains will be the sites you contact to replace the broken link with your own. There are several ways to do this, but the easiest at the moment is likely Majestic SEO’s bulk backlink checker. Remember, at this point you are trying just to get an idea of those with the most links and ignore those with very few. This will limit the amount of time you have on checking relevance.

  2. Relevance analysis: Now you filtered your list of 404 opportunities to those with a good number of unique linking domains. Let’s say that number is 50 or more. You now have to determine the relevancy of that content. You can do that a few ways:

    • Visit the Wayback Machine (also known as the way back machine) to find cached copies of the URL in history. If the page is well linked and did not block web crawlers, you should be able to find the content here.

    • If this is not available, you can look at the anchor text of the links pointing to the page. You can use SEOMoz Open Site Explorer to get an export of the anchor text.

    • You can look at the URL itself for hints as to how relevant the content would be.

    • You can visit the linking pages to see if those links have descriptions of what the previous content was.

Prospecting Shortcuts: There are two tools that you could use to jump over a lot of these steps.

  • Broken Link Index (brokenlinkindex.com): This tool by iAcquire allows you to find tons of potential 404 pages from their gigantic database of opportunities. Unfortunately, all of the link qualifications have to be done one at a time, although you could export the list and automate the process if you are savvy.
  • Broken Link Builder (brokenlinkbuilding.com): This tool by CitationLabs is not free, but allows you to perform all of the actions above in an automated fashion. Just type in your kewords and it performs all of the steps above, from finding opportunities to qualifying them based on links and relevance. This is by far the most robust broken link building tool currently available and a huge time saver.

Resource Page Targeting w/ Model URL

Unlike using keywords, this method starts with a known site and mines their backlinks to relevant resource pages that, in turn, produce broken link building opportunities.

Site / URL Selection: This is by far the most important part of the process. Choosing the right site will make or break this strategy. I do want to give a nod to Garrett French for pointing this method out to me a few months ago. There are a couple of factors you want to use in identifying the perfect site or URL.

  • Non-commercial: In most cases, you want a non-commercial source. If the site has a direct incentive to acquire links, chances are there will be too much manipulated link noise in their backlink profile to properly mine them for broken link building opportunities.
  • Authoritative: If the site is not authoritative, it likely has attracted few links from resources that aggregate important links on the web. These are the resource pages from which we will find 404 opportunities. If they aren’t linking to your selected URL, you are wasting your time.
  • Relevant: Obviously, the site needs to be relevant to your industry. You can use this technique to find great opportunities based on nasa.gov, but unless you are SpaceX, you probably have no business doing so.

Backlink Acquisition: Following the example above of a Raleigh, NC dentist, let’s assume that we selected the American Dental Association (ADA.org). Using Open Site Explorer, Majestic SEO, or A Hrefs, export all of the links pointing back to this site. This list of URLs should be treated in the same way as the list of URLs in the keyword method that were pulled from searching Google with prospecting phrases. You can now skip to the Link Extraction section in the previous description and follow from there. The steps are identical, no need to repeat them.

Direct URL Targeting

This is the least scalable of the strategies and is used specifically to target a single link prospect. Unlike the previous two methods where you are trying to find potential broken content to replace and your link prospects are those who link to that broken content, in this method you have already chosen your link prospect and you simply want to find broken links on his/her site as an excuse to start a conversation. I hesitate to include this strategy because it is weak and unscalable, but it is a part of the grouping of strategies known as “broken link building” so I will include it.

Let’s assume that you are the Raleigh, NC dentist and you have decided that all you really want is a link from ADA.org. You feel that you have some great content they would link to if only you had a reason to open up a conversation that didn’t sound completely like begging. Well, the first step is to try and find a broken link on their site so you have a reason to reach out to their webmaster.

Site Crawling: Site crawling can be problematic because you must balance your need for relatively quick responses and a general respect for the site owner’s bandwidth and uptime. Do not turn on a crawler that you are not certain follows polite crawling policies and obeys robots.txt. Your best bet would be one of the following:

  • Xenu Link Sleuth
    A classic SEO tool, Xenu Link Sleuth makes it easy to spider a site and find broken links among other problems.
  • Screaming Frog SEO
    Quickly becoming the spider of choice for many SEOs, Screaming Frog can quickly spider your site to diagnose everything from duplicate content to 404s.
  • Deep Trawl
    Often overlooked, Deep Trawl is a worthy adversary for solving on-site issues.

Opportunity Selection: You now have a list of broken links on your ideal linking website. Identifying the best opportunity will greatly increase the likelihood of succeeding with this strategy. Here are a couple of pointers.

  • Choose a broken link opportunity where the link is external. This does two things: it makes the webmaster feel like it is not his/her fault unlike an internal link and it creates a 1:1 ratio of removing an external link and hopefully adding your external link. A webmaster is far more likely to replace a broken external link with another external link than to replace an internal link with an external one.
  • Try and choose a broken link on the same page as the one your link would most fit. This is most likely to occur if your ideal linking site has a resources section.

Content Creation

The next step in the broken link building process is creating content that matches or improves upon the broken page. The first step you will need to take is actually determining what the broken page is. We assume that you have already vetted this page for relevance so you should have a general idea, but getting as specific as possible will help you create content that meets the expectations of all of those who previously linked to the now defunct resource. There are two tools that can help with this right off the bat…

Rebuilding Tools:

  • Wayback Machine: The Wayback Machine at Archive.org allows you to see much of the web as it existed in history. This is your first and best bet for finding the content. Pro-tip: Use Majestic SEO’s historical index to find when the links were acquired, and then choose the date in Archive.org that corresponds with this date. This will help you know the mindset of the linkers if the content changed over time
  • Warrick: Warrick is a little known tool by the Comp Sci department at Old Dominion that helps you rebuild an entire website by searching through public proxies/mirror caches to find copies of lost content. This is particularly good for rebuilding content that was blocQked by robots.txt. Unfortunately, Warrick is a perl program that may be difficult to operate.

Raised Expectations: Chances are the site for which you are replacing content has greater authority in the industry than does yours. Chances are it is less commercial, more informative, and more trustworthy in general. If you want to acquire a decent return on investment, you need to focus intently on content quality.

  • Expect to improve upon the content that was created.
  • Update relevant statistics.
  • Add new citations and sections.
  • Consider reaching out to the original author for more information to add credibility.

Outreach

So, you have found your opportunity, created your list of link opportunities, and you are ready to start outreach. Here is how to make the most out of that link list you have.

Contact Finding: There are a growing number of resources for automating the process of contact discovery, although each comes with it’s own set of issues.

Email Templates:

There are many strategies you can employ in the outreach, here are a few of them depending on how transparent you want to be. We find, in general, that if you write good enough content you can be very transparent.

  • Act as a user who happened upon the broken link
  • Mix your link in with other valuable, related links
  • Offer the replacement in a follow up email

Below is an example of a broken link building outreach email. The most important part of the outreach process is that you should tailor your outreach at least to the specific campaign and industry if not to each target specifically. If you can add even a sentence of plausible, relevant customization to each email you send out you will greatly increase your conversion. I promise you if you copy and paste this template you will waste a lot of your opportunities, no matter how good it is.

SL: quick note – dead resource on your site

Hello,

I’m a licensed (industry specialist) and a health writer – I recently visited your site while researching for an article I’m working on…

This is a note for your webmaster, as I found a dead resource on your site that visitors like me surely miss.

It’s on this page: http://www.theirsite.gov/linksandresources

I got an error message when I tried to click on this site: http://DeadURL.org/index.jsp

It looks like they made a change to their home page but didn’t update it… anyhow, the correct link is here: http://www.FixedURL.org/

And while you’re updating your page, I wondered if you’d be open to including some further resources that could help people struggling with similar issues.

Compelling Content Title
http://www.clientsite.org/compellingcontent

Compelling Content Title 2
http://www.clientsothersite.com/compellingcontent

Thanks for your help and for providing great resources!

Best,
First Name Last Name
Industry Credentials
clientsite.org

Anthony Nelson has some fantastic templates here from his excellent piece “Broken Link Building Guide from Noob to Novice”.

Conclusions & Community

Like nearly any link building technique, sweat equity is ultimately going to make the difference between a successful campaign and a failure. The devil is always in the details. With that, I would like to see that this becomes a living document. Broken link building, while not a new technique, is becoming more and more scalable. As more agencies, consultants and business owners jump on the bandwagon, their voices need to be heard as well. Subsequently, I am requesting that if you know any tips or tricks that you feel free to include them in the comments here. Thanks, and happy broken link building!

Credit Where Due

While I would like to pretend that most of my knowledge came from divine inspiration or on-the-job learning, the truth is that many thought leaders have chimed in on broken link building. This posting can be attributed in part to conversations with or content provided by the following great SEOs:

Jon Cooper
Garrett French
Anthony Nelson
Matt Zaffina
Paddy Moogan

Source: The Broken Link Building Bible – Moz

8 Best WordPress Form Builder Plugins 2016 Reviewed (Free & Paid) – 85ideas.com

8 Best WordPress Form Builder Plugins 2016 Reviewed (Free & Paid) by Nitish Singh

We look at some of the best WordPress form builder currently available. With a ton of advanced features from payment integrations optin, lead capture and more.

Forms are the part of any website, and it constitutes as the gateway between the readers the webmasters. Well-designed forms always play a significant role in any website and provides the right aesthetics. On the other hand, forms also represent an important signal to the visitors of the website. The forms act as a clue to the visitors that the webmaster is open for conversation or suggestion. Incorporating a form is easy, all with the help of WordPress Form Builder. Today, we will go through the best WordPress Form Builder out there on the WordPress plugin market. The Best WordPress form builder, we are trying to cover can be free or paid (or a mix of both, where some features are locked for the paid version).

As a webmaster, you need a form that works wonders with site functionality and also provide esthetics.

Choosing the right form builder can change the scope of your website and bring the necessary call to action for different stakeholders including the visitors of the website. Also, forms are a great source of feedback. From the revenue point of view, the website can grab the attention of the advertiser and bring more traction to site revenue.

Best WordPress Form Builder

Let’s start with the best WordPress Form Builder List.

  1. Gravity Forms

There is no doubt in my mind that Gravity Forms have made it to the number one WordPress Form Builder plugin. According to the official site, the plugin has been installed and used by more than One million websites all over the world. The statistics are generated from one of the leading ranking websites, Alexa, and the number itself speaks for the plugin.

The Gravity Forms come with a custom visual builder that will help you to build fast and beautiful forms in a matter of minutes. Other features include standard and advanced fields, limiting entries and schedule forms and more.

Pricing of Gravity Forms is slightly tricky. You can easily build basic forms with the free version, but if you want advanced features, the paid version starts for $39 for one year, followed by business license and developer license. You can check this page for detailed pricing schemes.

Full Details and Download

  1. Contact Form 7

Looking for a form builder that is free and awesome? Then, contact form 7 is for you. The plugin is completely free and has already topped 18 million downloads from the WordPress official repository.

The form builder comes with tons of features including CAPTCHA, Ajax-powered submitting, Akismet spam filtering (so that the website doesn’t get spammed). The form builder can also be used to create multiple forms, which are extremely customizable.

Fiddling with the form code is easy and forms can also be modified with the help of the code editor.

Full Details and Download

  1. Formidable Forms

Looking for a simple drag and drop form builder? Look no further than Formidable Forms that can be used to create forms quickly and efficiently.

The form builder falls in the category of advanced form builder as it supports database querying perfect for reports, retrievals, and display. The forms built using the plugin can be used anywhere, including posts, widgets or sidebar.

The Formidable Forms Pro can be bought for only $47 and includes tons of advanced features such as MailChimp, Signature, and PayPal Integration.

Full Details and Download

  1. Ninja Forms

The name itself speaks for the form builder. Ninja Forms are one of the best form plugin available in the WordPress marketplace. The plugin offers easy-to-use drag and drop interface with options to create forms that support emails, captcha, and Ajax.

The plugin can be used to create multiple forms and the free version brings a lot of value to the webmasters. Additional features include styling and layout options, anti-spam fields, customizable fields, re-usable fields, import and export options, from preview and Ajax.

If you are a WordPress Developer, then you can further enhance the plugin using the form building framework. This clearly showcases how powerful the plugin is.

Like any other plugins available, Ninja Forms also available in paid version. The paid version lets the users integrate PDF form submission, PayPal, Mail Chimp and more.

Full Details and Download

  1. JetPack

JetPack is a popular plugin, hosted and maintained by WordPress. The plugin offers tons of modules, and one of the modules that bring beautiful forms on the front desk is the contact form module.

The contact form module can be used to create flexible and powerful plugins for your website. All the basic form fields are supported by the plugin, which includes, drop buttons, name, email address, and check boxes.

To get started, download Jet Pack and activate the contact form module. Simple and elegant.

Full Detail and Download

  1. Fast Secure Contact Form

Fast Secure Contact Form can create powerful and elegant WordPress forms in a matter of minutes. It is also one of the popular form builders on the WordPress plugin Marketplace.

Fast Secure Contact Form is easy to use with the option to create multiple forms at the same time. Furthermore, the plugin also helps to modify confirmation emails and protect the websites from spam using the Akismet Spam Plugin.

With this plugin, you can create simple to advanced forms using fields such as date, time, name, comment, checkbox and more. The forms can be easily integrated into any part of the site using the shortcode generated by the plugin.

Full Detail and Download

  1. GuiForm

GuiForm offers a great form building capacity free of cost. The forms that are created using the GuiForm are flexible and good to look at.

Forms can be created fast and easy with the help of GuiForms integrated drag and drop form builder. The form builder is intuitive and helps you build forms pretty fast. The form builder also supports basic fields and some advanced fields such as attachment uploads (Great for building recruiting forms/feedback forms).

The forms created using the plugin are responsive and customizable using the color setting available in the form builder. Furthermore, it also supports changing of email notification and tons of other changeable options such as time and date of submission, IP address, and OS.

Full Detail and Download

  1. QuForm

Looking to build complex forms? Then, QuForm can help you with the creation. The form supports everything from the simple to the complex entity. And all of this can be done without touching any code. The form builder is powerful enough to let the user create forms that have tons of advanced fields with great customizability options.

QuForm premium version lets you take more control of the form with drag and drop interface and other features such as extensive styling options, 15 element types and more.

Full Detail and Download

Wrap Up

Finding the best WordPress Form Builder is a tough task, keeping the fact in mind that there are tons of WordPress plugins that help you to build forms. The above list will surely cut down your search, and you will be creating forms in a matter of minutes.

Any WordPress form builder that worked for you and is not listed above? Comment below!

Source: 8 Best WordPress Form Builder Plugins 2016 Reviewed (Free & Paid) – 85ideas.com

Do You Use Your Website Search to Help Your SEO?

Do You Use Your Website Search to Help Your SEO? by Mike Moran

I do lots of SEO projects. Not so typically, I also do a lot of website search projects. But I hardly ever do them for the same clients. One reason is that IT people typically run website search while marketers typically manage SEO. But the few clients I work with that do SEO and website search together have discovered the secret I am about to share with you.

As Google and every other search engine has made it more and more difficult to know which keywords searchers use to find your pages, you need to go after more and more data. One of the richest and easiest sources of data is website search.

You control your own website search, so no one can take the data away. Website search engines find only your own pages, so you don’t have to wade through tons of irrelevant keywords to find the ones that pertain to your content. And those search engines also give you linkage between what searchers are looking for and which pages from your site come up. Those choices might not match Google’s choices, but they are better than nothing,

But the biggest reason to mine your website search data for keywords is the simplest. These are a list of words that your customers think you actually have content for.

Even when they are wrong and you have no content for a keyword, even that is instructive, because your customer thought you should have content. Perhaps these are gaps in your content that you need to fill.

Now, when you look at your website search keywords, you do have to make a few adjustments. While a Google searcher might search for quicken loans, when they arrive at quicken.com, they might search for merely loans. Expect searchers to use fewer of your brand names (and especially not your company name) when they are on your website–it already sets that context.

If you aren’t looking at website search keywords to drive SEO targets, you are missing one of the most obvious places to look.
[This article first appeared on Business 2 Community on 4th January 2016]

Source: Do You Use Your Website Search to Help Your SEO?

3 Tools to Finding The Perfect Keywords for SEO

3 Easy Steps to SEO by Richie Contartesi January 4, 2016

Finding keywords for search engine optimization (SEO) that have the right balance of search volume, popularity, monetization potential, and competition might seem like magic to some people.

You might think that an SEO professional just taps his magic wand on a hat and out pops the best keywords, just like a rabbit out of a real magician’s hat. The reality, though, is that there’s no magic involved, just pure science and statistics. Let’s take a look at how you can leverage a few free tools to find the perfect keywords for SEO for your site or blog post. It all happens in three easy steps, with three free tools.

Tool 1: Check Google’s Key Word Planner Tool

The first thing you want to do is log into Google AdWords and see what the Key Word Planner Tool comes up with for your site or blog post. When you log into Google AdWords, just navigate to Tools and Analysis > Key Word Planner > Search for Keyword and Ad Group Ideas and put in a few keywords relevant to your site. You might enter in a few keywords related to your site as a whole and then, if you already have an idea in mind for your blog post, a word or phrase related to that concept. Once done, click on Get Ideas and check the tab labeled Key Words Ideas. Here, you’ll see keywords related to your idea, and you can begin to mine those for gems that you might use to center your new page or blog post around. That’s not the end of the story, though, so keep reading.

Tool 2: Making sure your keywords are relevant with Blog Social Analyzer

You might get quite a few keywords from the Key Word Planner Tool, and you want to make sure that the keywords you’re targeting are relevant to your particular site. After all, the more relevant your keywords are, the more people are going to share them on social media. Relevance will also determine how often people will link to the post or page, and the more likely it is that people who research for these keywords and end up on your site will be the perfect customers.

One way to check the relevance of the keywords is to see which content has shown the best performance on your site, and try to find similar keywords for the new page or post you’re working on. Using the Blog Social Analyzer tool, you can easily find out which of your current pages or posts are the most popular. Once you know what relevant content has performed the best, you can work to ensure your new content is focused around keywords with a track record of great performance.

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Within the Blog Social Analyzer tool, you can determine what kind of topics performed best on your particular site. Is your blog or website more attuned to basic users looking for introductory information, or do your users seek knowledge about advanced topics? By looking at which pages or posts were shared the most on social media, you can get a hint of that. Once you’ve gotten a few ideas for relevant keywords, it’s time to look at search volume.

To check out search volume, we’re going to go back to the Key Word Planner Tool that Google provides us with, and find out what we’ve got to work with. With your keywords entered, you’ll see the average monthly searches in a bit of a hodge podge of results, because Google automatically sorts by relevance. This means, unfortunately, that you’ll often see results that have very, very competitive keywords that have a ton of search volume, like “social media site” with 18,000 monthly searches. That’s way too competitive to try centering your blog post around, though, so you want to look at the long tail search phrases that are relevant to your proposed content.

So, target those long tail search phrases and click one time on Average Monthly Searches, then click again to see the keywords with the lowest search volume. Avoid those keywords like the plague most of the time, because there just isn’t enough search volume to make them worth your while. Scroll towards the bottom of the page, looking for keywords that have more search volume but not so much as to be far too competitive. Fine tuning this really depends on how often you plan on posting, or how much content, but remember that if you find 10 keywords with 70 searches per month and incorporate those keywords, you’ll be looking at 700 monthly searches.

Within this same search of keywords, you can also check the commercial value of the keywords. Obviously, you want people to come to your site and buy what you’re selling, so you want to check the traffic you might get that will convert. One way to see that ahead of time is to look at the commercial intent, and see what the Average Cost Per Click is. This shows you the average cost per click of someone bidding on that key word in AdWord, which tells you which of your keywords will have the most commercial value.

Just by way of example, let’s say from your Blog Social Analyzer digging you found that people really liked basic content about “SEO” as well as deeper content about “Business SEO.” You might find that “Business SEO” has an average cost per click of $9, while “SEO” is closer to $0. You’d want to center your post around “Business SEO” in this case, because it has stronger commercial intent.

Tool 3: Checking competitiveness of your keywords with MozBar

Finally, you should find out how competitive your keywords are. Sometimes, even a long tail keyword with low search volumes is still too competitive to try ranking for. The MozBar, available for either Firefox or Chrome, will help you out here. Once it’s installed, search Google for your proposed key word and you’ll see Page Authority (PA) and Domain Authority (DA) listed for each of your search results. If you see a lot of page authority of 50 or above in the top 10 results, then you might be looking at a keyword that’s too competitive to rank for. On the other hand, a mixed bag of Page Authorities in the 20s, 30s, and even higher (as long as there are some lower numbers in there) can be good to try ranking for.

The next thing to look at, though, before you get too excited is the Domain Authority. If the Domain Authority is really high across the entire top 10 list, this might also be something difficult to rank for. Again, a mixed bag of high and low results is what you’re looking for to find just the right balance of competitiveness.

Source: 3 Tools to Finding The Perfect Keywords for SEO

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