Using video in your content marketing strategy is being talked about everywhere today. People are not searching for a product or service online via their desktops or laptops as much as they once were, mobile phones, phablets and tablets have advanced so much these are quickly becoming the most popular…
With social video and video marketing becoming one of the most powerful ways to engage your audience, the digital landscape has changed dramatically over the last 10 years. Digitalisation and technology have become less expensive than it once was. In today’s digital world you don’t necessarily need to contract a…
Videos are becoming increasingly important for B2B marketing. Companies with dedicated video marketing strategies generate more leads, earn more revenue, and enjoy better brand awareness than those engaging in all other forms of marketing. Facebook, Twitter, and YouTube are great places to get eyes on your video content, but prospects…
A .srt file is a common name for the extension SubRip computer files and a commonly used file format for subtitles or closed captions on videos. The benefit of using a .srt file is that when it is added to a video to create the captions it enables search engine…
Top marketing professionals have voiced their opinions of YouTube Marketing for this coming year, 2017. In an article written by Lisa. D. Jenkins, in Social Media Today, where the Pros have made their predictions in what they think will happen to video marketing. Although they are talking about YouTube, the…
Most college and university students who use closed captions and transcripts on video and multimedia find them helpful as a learning tool, despite them not regularly being made available, according to new research from Oregon State University. One of the first surveys of its type, of 2,124 students across 15…
Do you need transcription for your business? Yes, you do! Transcription services, freelance or provided by specialist businesses, transcription is growing in demand each and every day. Advancements in technology mean quicker and faster, more capabilities and devices and so on, digital technology grows in cyberspace. This provides more opportunities…
Sean O’Neal, President at Adaptly elaborates on their recent research study with Refinery 29, which shows that brands can ensure engagement even for videos beyond 2 minutes if accompanied with subtitles. Despite the rise of premium content creators producing best-in-class video for web-first distribution, little has been published about effective…
What are “closed-captions” and why would you hire a freelance transcriptionist to produce a transcript for your video? That’s what I want to answer and why an accurate transcript of the speech spoken in your video helps it rank higher in your niche when someone makes a relevant search. Marketing…
Book Review of Transcription Crash Course: Starting A General Transcription Business Alicia Jay, newvaadvice.com This week I’ve decided to write a book review on an e-book that changed my life. That’s right, I said it changed my life! You may or may not know that transcription is my main bread…
