Transcribing audio is the skill and art of listening to and converting recorded speech from either audio, video, podcast or any other recorded dialogue into a digital text document that you can read, edit, print, share, or copy & paste text for social media updates.
What is audio transcription video
. Recording interviews, conversations, meetings and such like is easier now than it ever has been. Technology has advanced so far we can now record on our smartphones at the touch of a button. Using modern technology in this way, as a back-up for detail discussed in a meeting, for example, or interviewing someone for… Continue reading What does a transcriber do and what is audio transcription?
With video broadcasting becoming more and more popular it is projected to claim more than 80% of website traffic in 2019, so the question is how do you get your video to rank higher in search engine results pages (SERPs) above everyone else’s?
Do you regularly use freelance portals like People Per Hour, Fivesquid and Fiverr to name a few of the platforms out there, to economically outsource your audio or video transcription requirements? Then read on there is important information inside! As a freelancer offering very reasonably priced professional typing and transcription services, I visit daily the… Continue reading How to Save Valuable Time When Looking For a Transcriber
Videos are becoming increasingly important for B2B marketing. Companies with dedicated video marketing strategies generate more leads, earn more revenue, and enjoy better brand awareness than those engaging in all other forms of marketing. Facebook, Twitter, and YouTube are great places to get eyes on your video content, but prospects aren’t necessarily in work- or… Continue reading 5 SEO Tips for Videos: How Google Ranks Them & How to Optimize
Top marketing professionals have voiced their opinions of YouTube Marketing for this coming year, 2017. In an article written by Lisa. D. Jenkins, in Social Media Today, where the Pros have made their predictions in what they think will happen to video marketing. Although they are talking about YouTube, the second biggest search engine to… Continue reading 9 Top Reasons to Add a Transcript to Your Video
* This post was first published on Hubspot Marketing and written by Sophia Bernazzani 2016 saw a surge in the popularity of video as a content marketing format. From 360-degree videos to Facebook Live, marketers are responding to audiences’ shorter attention spans by making content more interactive and visual — and it’s paying off. Video… Continue reading Why You Need to Focus on Video Marketing in 2017 [Infographic]
Yes, you do! Transcription services, freelance or provided by specialist businesses, transcription is growing in demand each and every day. Advancements in technology mean quicker and faster, more capabilities and devices and so on, digital technology grows in cyberspace. This provides more opportunities for the transcriptionist to provide digital transcription services remotely at competitive cheaper… Continue reading Transcription – Is It a Necessity For Your Business?
To outsource or not to outsource transcription services?
Many companies and individuals including law firms and real estate firms, construction firms, entrepreneurs, speakers, coaches, are choosing to outsource transcription services because they understand and realize the advantages of outsourcing.
Services like audio transcription requires huge investments if you want them in-house. Transcription is also a niche skill set. There are not that many people with the required skills and competence for transcription. When you consider the wages, benefits and overhead of a dedicated transcription department in-house it is very expensive for any company. This is why many companies are choosing to outsource their transcription needs.
The digitalization of the recording equipment such as smartphones with voice recognition, secure online connections and a skilled freelance labour pool has made the outsourcing of transcription an attractive option for real estate firms, professional firms and law firms and other who record important meetings, telephone calls, interviews and the like.
Let’s take a look at the advantages of outsourcing transcription services to your organization.
At first glance, it would seem that opting to outsource transcription services would add cost to running your practice or decrease your company efficiencies. Not true. Advantages of outsourcing transcription services to a third party outweighs any perceived disadvantages.
5 advantages of outsourcing transcription services for your business:
1. You only pay for what you need, when you need it: Your transcription volume and requirement will fluctuate. Most companies will not need large volumes of transcription carried out on a regular basis. This leads to transcription volume peaks and troughs. This fluctuating nature of your transcription requirement means it’s difficult to ascertain how many in-house transcriptionists you need to transcribe. Keeping the least number of transcriptionists will mean they don’t cope in times of peak and keep enough transcriptionists to cope when your transcription volume peaks means your transcriptionists will be underused when the volume falls. So having an in-house transcription department is a bad idea.
Advantage of Outsourcing: You literally only pay for what you need as most transcription services only charge by the minute or by the line rather than the hour, and they are flexible in terms of capacity.
2. Outsourcing transcription saves money: The cost savings in outsourcing transcription instead of employing full-time transcriptionists in-house is significant. In the US a full-time secretary earns approximately $34,000 per year. Therefore, monthly expense on one full-time secretary is $2833 and this is excluding expenses on space, furniture, computer, electricity, Healthcare, insurance on this employee. Also consider this transcriptionist will take time off for annual leave and illness, and you could be looking at savings of more than 30% of the expense by using an outsourced provider.
Advantage of Outsourcing: An outsourced transcription provider provides expertise and a specialised skill at a fraction of the cost you would need if paying for an in-house transcriptionist.
3. Access to experienced staff: Transcription is not an easy job. It requires focus and attention to detail as well as a keen ear. Using less experienced staff can result in inaccuracies and delivery delays. Transcription expertise is a rare skill too.
Advantage of Outsourcing: Transcription companies are specialized service professionals. They are experts in transcribing audio to text. By using professionals you gain access to their skills and knowledge to give you a quality outcome. By using an outsourced transcription service, you’ll tap into a huge bank of experience for a small percentage of what you would otherwise have to pay.
4. Flexibility: Success in the your industry requires managing rapidly changing environments. Transcription providers give you the flexibility to meet these rapidly changing conditions. The challenges for businesses include varying transcription volume, different turnaround times for different projects and cases, adding new services and departments, contraction, report format changes, etc. These are a few of the curve balls a flexible transcription vendor can help your practice navigate.
5. Outsourcing transcription frees up time for your staff to develop other skills: Transcription is a specialized skill. Not every secretary or admin person can transcribe with accuracy and expertise. Most employees have skills that are better suited to other activities.
Advantage of Outsourcing: Outsourcing transcription means your personnel is used more efficiently and productively with minimal investment. This increases productivity and saves costs.
These are 5 advantages of outsourcing transcription that can help your business be more productive, profitable, efficient and competitive. We haven’t touched on the advantages of outsourcing transcription in terms of customisation, automation, universal access and standardisation, workflow process and branding for your business.
*Virtuadmin would love to assist with your transcription needs. See testimonials from very happy clients who have outsourced their transcription and typing to me. If you would like a quote on your audio or video for transcription there is a contact form in the “contact me” section. Have you outsourced your transcription before? If not, it’s very easy and simple, just send me a message and we can take it from there.
Every single audio or video that is recorded in a variety of different formats; interviews, podcasts, webinars, video’s captioned, motivational speeches, business conferences, student lectures is unqiue to the speaker and the participant/s. Whatever is spoken you have taken enough care and organisation to record it so that you have a record of what was said. The thing is you need it in a permanent ‘hard-copy’ of what what spoken in the form of a transcript. Why you ask?
Well computers, hard-drives, servers, cloud based servers are wonderful things but are vulnerable to attack and your audio or video starts with you. Whatever you have recorded was important enough for you to record it in the first place, but what happens if that audio gets corrupted and no longer playable? You have lost that important interview, coaching call, student lecture, business tips speech or whatever audio or video that you took part in.
The new age digital world is a wonderful place but it can be hacked, viruses can be spread and all the data that was precious can be gone in an instant so why not get it transcribed? As soon as your recording is complete you can send it to your transcriptionist straight away. They should already have an active Dropbox account or similar like Google Drive to share the audio or video files. The sooner they receive the audio or video the sooner they can turn it around for you and your audience, participants or clients get their copy of the transcript.
- There are many other advantages of getting your audio or video transcribed which I feel outweigh the expense of the initial transcription:-
- Permanent record should the digital copy accidentally deleted or lost.
- Always something to refer to, copy it as many times as you like and write all over A ‘bonus’ for participants of your podcast, webinar, or live audience.
- Text to copy and paste Tweets, Facebook, LinkedIn, Pinterest and other Social Media platforms to market and advertise your business.
- An accurate transcript added to a Podcast, Video, or Explainer Video will enhance your listing in Search Engine Results Pages.
- Excellent resource for Student revision or inclusion in dissertations.
Depending on the length of the audio or video/podcast, the amount of speakers, quality and clarity of speech will generally dictate the time to transcribe and cost. The transcriptionist will have to take these things into consideration when pricing an audio/video for transcription etcetera. It’s rare to get a recording that cannot be transcribed, calls in cars, conversations via skype can be challenging due to the background noise while travelling in the car can cause interference and a slow internet connection on Skype.
Before hiring the transcription service of your choice after research or recommendation it’s always helpful to forward a copy of the audio first so that you as the client and your virtual digital transcription service provider are sure that they can both fulfill the agreement of recorded audio or video speech into a text, word or other format of your choice can be met.
Hiring a professional transcriptionist like Virtuadmin may seem a little daring compared to other big companies with their fancy website and assurances but please consider this; what is the process when you visit one of these sites? Can you speak directly to your transcriptionist and explain what little tweaks you would like from your transcript? Can you speak about the environment in which it was recorded and the background details of why and the subject matter? Most probably not. You have security that they have secure servers, confidentiality agreements (we do too just ask!) and secure payment methods but once you’ve fired off your audio and paid for it what then? Can you chase it up to inquire about the progress? Again probably not, why? Because most big outsourcing transcription companies and organisations break the audio’s into tiny little segments that get sent to many different transcriptionist if the audio length requires it.
This breaks it down to make it more cost effective for the business that is transcribing your audio but many transcriptionists are listening to your audio what if this audio contains sensitive information? Is each and every transcriptionist expected to sign a confidentiality agreement (we have one in place for you) or non-disclosure agreement? This is getting time consuming and costly before you’ve even got your transcript!
The many other benefits include accessibility for the hard of hearing, they may hear some of what what was said but having the transcript alongside the audio would ensure they they do not miss out on any important details and especially helpful for students. Some people who are listening to your audio or watching your video, listening to your podcast rather than auditory and therefore would benefit from an accompanying transcript to get a better comprehension of what was being explained or taught. Adding a transcript to a broadcasted podcast, video or webinar will enhance the Search Engine Page Results because by adding a transcript the search engine trawlers have a lot more information about your podcast, video or webinar rather than just a title and maybe a brief description. With the spoken text in your niche it is by nature your transcript will be keyword rich in your subject area giving SEO bots more information to rank it higher.
To conclude the benefits of hiring a freelance transcriptionist is phenomenal and very cost effective. If you have carried out your research well, asked the right questions before hiring your potential freelance transcriber this should far outweigh the initial expense of the transcript. Again a freelance transcriber should be more cost efficient than bigger corporations due to the lower overheads that virtual digital transcribers have to bigger competitors. You’ll get better accuracy, efficiency, flexibility of the format of your transcript, time-stamps, names included, intelligent or strict verbatim and probably a lot more. More importantly virtual assistants with transcribing / audio typing skills will probably have a wide range of knowledge and experience with a higher skill-set in areas of professions and topics covered in your niche, but that is just one of the questions to ask when searching for the “right” transcriptionist to meet your requirements for your uniquely recorded audio or video.
Thanks for reading and if you can think of any other benefits to having your audio or video transcribed please do comment on the advantages for you at the end of this post, I will be sure to update it.
YouTube is not just about funny & entertaining videos. It has over 1 billion members, and you can tap into this crowd to find your target customers. I’m going to show you how to drive floods of targeted traffic to your website or blog. This is not just your average “look at my stats” traffic,… Continue reading Your business will grow if you start using video marketing today.
What are “closed-captions” and why would you hire a freelance transcriptionist to produce a transcript for your video? That’s what I want to answer and why an accurate transcript of the speech spoken in your video helps it rank higher in your niche when someone makes a relevant search. Marketing in the new-age digital has been rapid in development and utilisation has expanded over the years.
To add closed captions (or subtitles) to your video as opposed to open simply means to add visual text to your video that the viewer has the option to them on or off. Open captions are burnt onto the video and you don’t have that option although they are used for example in films or programs that are in a different native language to the viewer, which I for one are grateful for!
Closed-captions were originally developed for the hearing-impaired and in years gone by in the early 1980s provided by Digital Teletext services essentially for this purpose. The late former senator “Thomas Harkin” complained that on airline flights passengers with hearing impairments couldn’t watch the films on-board because they lacked subtitles.
Today transcripts have additional resource value and have many different time-saving purposes like Tweets; blog posts ideas; social media post headlines; incentive to potential clients to participate in a webinar; marketing interviews that are transcribed can often be enough to provide literature to create a course/e-course; material that can be printed into a hard copy and provide a point of reference are to name a few. The bonuses of a transcript in itself that are naturally included in your text document for a one-off fee, probably more affordable fee than that of a video editing business or outsourcing organisation.
So why add a transcript to a video? Video and video marketing has evolved rapidly since the coming of the digital age and with the Internet, mobile phones that can record video and upload it to the net pretty much instantly are all channels for businesses and marketers to get their product or service out there to a much larger audience than ever before.
- 2015 is The Year of Video Marketing. – HubSpot Marketing
- 70% of marketing professionals report that video converts better than any other medium. – MarketingProfs
- When marketers included a video in an email, the click-through rate increased by 200% – 300% – Forrester
- 300 hours of video are uploaded to YouTube every minute. – YouTube (That’s a lot of cat videos!)
- 59% of senior executives prefer to watch video instead of reading text, if both are available on the same page. – Forbes Insight (Does that therefore mean that 41% would prefer to read a text document if both are available on the same page? Comments welcome at the bottom of this post.)
- Average time spent on mobile devices is 40 minutes per session. – DMR
- 85 Countries have launches a local version of YouTube. – DMR
- 96% of Business to Business are planning to use video in thier marketing in the next year. – HubSpot
- 52% of Marketing Professionals name video as the best type of content for return of investment (ROI).
- That, by 2019, video content will account for roughly 80-90% of internet traffic? – B2C (Cisco Study)
Anyway, so all that said how does a transcript help Search Engine Optimization when its included on a video? It’s about accurate text when you add the transcript to your embedded video. The search engine bots like Google, Bing, Yahoo, Explorer and others they have more content information due to the transcribed text document and this enable them to rank your video higher because there is more video content information. Having a video transcribed by the nature of the script it is keyword rich because it is your niche that you are speaking about. This could be personal or professional, for profit or for non-profit but a transcript will give search engine trawlers a lot more detail other than that of just the title, subtitle, and of course the video and its content.
So if you are not currently using video in your marketing strategy for your business hopefully the advantages bullet-pointed above have given you some thought for inclusion of video marketing with a transcript in your future marketing strategy?
This is not an original post by Virtuadmin. Please follow the link to the original article on the Medium publishing platform.
I love being a transcriptionist, the challenges of keeping up with typing what is being spoken at the same time. I always aim to give as accurate a transcript as possible when listening to people, typing the correct punctuation and paragraphing. I dislike using inaudible time-stamps to indicate where I just couldn’t hear what the… Continue reading What challenges do I face as a transcriptionist?