Back when I started my career in SEO, content marketing didn’t exist—at least not in the way it exists now.
We used strategies to boost traction and traffic to websites through the creation of great content—it was content marketing before the term even existed. And it worked.
I’ve carried the lessons with me ever since. And I’d love to share them all with you— everything I’ve used to successfully help hundreds of companies benefit from content marketing over the past five years.
Here are 37+ tips and resources you can use to build a fine-tuned content marketing machine from the ground up.
The Key Concepts of Content Marketing
In 2009, I founded a company called Single Grain. It started as a part-time consulting gig but very quickly grew into a powerhouse digital marketing agency. In the early years, we were successful because we were able to help businesses of all sizes–including a few Fortune 500 companies—gain more traction online by implementing what we referred to then as link-building strategies.